We’re passionate about digital recruitment marketing, and working with marketers and recruitment leaders to improve brand, leads and talent attraction.
That’s why we invited Clair Bush on to our Recruitment Leaders Podcast Series. We spoke to Clair, International Marketing Director at Bullhorn to get her views on digital marketing and the recruitment industry.
Clair and I discussed 5 key areas:
- What is ABM?
- Why is account-based marketing key to recruitment marketing?
- If you are a recruitment marketer, how can you use practically use ABM in your business?
- ABM assumes marketers are integrated into the sales process – any tips for recruitment marketers to get more buy-in from recruitment sales teams
- How can a marketer become more integrated into the recruitment / sales process?
Listen to Our Recruitment Leaders Podcast Series
Listen and subscribe to the rest of our Recruitment Leader Podcast Series on Soundcloud or find us on iTunes!
So far we have interviewed the following recruiting / marketing / tech leaders:
Brandon Metcalf, Talent Rover: Listen to Talent Communities and Recruiter Contol
Tracey Barrett, BlueSky PR: Listen to Recruitment Marketing and PR in 2015
James Nathan, The James Nathan Experience: Turning Candidates into Clients
Stephen Barnhurst, Broadbean: Listen to Jobs and Marketing for Recruiters
Stephen O’Donnell, PC Evaluate: Listen to Psychometrics and Recruitment Process
Alan Hiddleston, Firefish: Recruitment CRM: Listen to Recruitment Marketing
Nick Ellis, Hirabl: Listen to Back door placements and how to catch them
Alex Moyle, Elevated Recruiting: Listen to How to Build High Value Recruitment Business
Wendy McDougall, Firefish Software: Listen to Getting Real ROI From Your Recruitment Technology
Simon Lewis, Only Marketing Jobs: Listen to Smart Recruiters Know Great Marketing is Critical
Olly Wright, BMS: Listen to Short Sharp Marketing Tactics and the Guide to Recruiter Happiness
Graeme Read, 3RInside and APSCo: Listen to Improving the Value of your Recruitment Business
Greg Savage, The Savage Truth: Listen to Improving the Value of your Recruitment Business
Matt Wright, Stitched: Listen to Are Recruiters Drowning in Information and Data?
Matt Comber, Volcanic: Listen to Do Recruiters Need to Worry About Security in 2017?
Nikki Alexander and Andy Wyschna, JXT Global: Listen to Recruitment Websites, Digital Marketing and ROI
Thanks to Only Marketing Jobs for posting!