The word in every marketing department which causes glee, and one which can cause blank looks and fear in recruiters.
Lots of talk in 2015 about content got us all in a tizz - and rightly so.
And then getting it created, read and generating leads became the problem.
I've been invited to speak at Marketing Within the Recruitment Sector next month and can't wait to get everyone excited about content in 2016.
I'll be joining a host of marketing-savvy speakers in London on Friday 28 April to show recruitment leaders why marketing needs to be top of their agenda this year (and indulge in a few networking drinks after!).
I'll talk about:
- What makes a great content plan
- Content is King, marketing is Queen - how to stop having a "great content poor marketing" strategy
- How to generate leads from content...
...Isn't that why we're here?
Who is Lisa?
Lisa is a Director of Barclay Jones. She supports Recruitment and Marketing Leaders to grow their businesses and improve profitability through effective digital marketing and technology solutions. Her experience covers the full recruitment spectrum.