Did you know that the average human, when they focus their eyes only uses 3% of their available field of view? This means that 97% of their field of view is peripheral – outside of their field of view. This is a real pain when you want to attract attention from busy people who are in your client base. Using social media is a great way of tapping into your contacts’ peripheral vision.

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I’m getting asked by a lot of my clients – “Should I be on Pinterest?” so I wanted to post a blog on where it’s at and get you thinking about whether this will help your business.

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Last week I was running a few webinars for a client on Twitter and had to find some real life examples of job postings on Twitter – and I was really disappointed with what I found online. At the same time I was digesting Bullhorn Reach’s newest set of data collated from their gorgeous social recruitment platform which points to how powerful Twitter is as a social recruitment tool… things didn’t add up for me.

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I love bits of kit that maximise my client-facing time – and SocialBro is right up there with the best. Some think that social media has created more work for us; I disagree – it has created a direct channel to people we want to talk to and enabled us to build stronger relationships with. SocialBro helps me achieve this with my Twitter community.

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I recently viewed a pretty good video on YouTube compiled by TweetMyJobs about social recruitment (the use of social media to recruit), so thought I’d share it with you. There are some pretty compelling stats in there.

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Bit.ly – the funny little abbreviation you probably see all over the place, especially in Tweets. You may already know that it is the de facto URL shortening software (80million of them are shared every day), but there are loads of other benefits, some of which I will go through in this blog.

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I love apps, especially those that save me a little time and help me be better at what I do. I have been using Followerwonk for some time and wanted to share what it does for me.

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Twitter – full of people nattering on about cats and cake? NO! Full of people chatting about their jobs, life, companies – lots of lovely juicy data to help you find people you may want to do business with (or place if you are a recruiter). But how do you find anything when there are over 175 million tweets sent per day? Twitter Search Operators could help…

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Alexa.com is a great site which shows the rankings of websites around the world.

It’s worth keeping up to date on which ones are at the top, especially if your strategy part relies on the rankings of sites such as LinkedIn, Twitter etc… You may even want to know how yours ranks?

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I attended Louise’s event last year on recruiter CRM and systems and was part of the panel answering recruitment decision makers’ questions about recruitment tech. Louise has asked me to attend in May’s event and run a session on social media.

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