Covid19 has created one hell of a distraction for my clients in the recruitment industry (if ever that was an understatement!) Marketing, now more than ever, needs to deliver REAL ROI into recruitment businesses, but what exactly needs to be done?
I've been talking about the colouring-on department (aka Marketing) for some years now, and was delighted when Simon from Members Only invited me to speak to his community of recruitment leaders and marketers.
Green shoots are starting to show, though it remains a challenging time.
Recruitment Leaders: You need to make marketing drive your sales pipelines, but either have no marketer, have a furloughed marketer or perhaps a marketer working from home.
Marketers: Whether you have been furloughed, or are working from home, you’ll need to stay skilled and add value to a distracted sales team in your recruitment business. Perhaps you've been made redundant - now more than ever, your skills need to be your focus.
I talked about my ideas to help you focus on the immediate future of your recruitment business, and recruitment marketing job – and how marketing can add genuine value to sales pipelines. These come from my Recruitment Marketing Training and the data, sales, and marketing projects I have worked on with recruiters who use a CRM like Bullhorn and Adapt.
Are you a:
Recruitment Leader who needs marketing tactics to help boost your pipelines as the economy begins to restart?
Recruitment Marketer who has either been furloughed or is working from home and needs tactics to turbo boost sales pipelines either now, or when you get back to work?
Recruitment Marketer who has been made redundant and needs to up-skill and improve your value to new employers?
It’s time to focus on positive and effective methods to help you make a difference to your '3Cs': Candidates, Clients, and Colleagues.
Oh, and you need to remain focused on what marketing can and should achieve – the 4th 'C' - CASH!
Key takeaways:
How can sales and marketing work together and be smart in this turbulent time – especially when you are all geographically disconnected and working from home?
How, as a furloughed (or even “redundant” marketer) can you stay focused on your profession and how it can genuinely add value to a distracted / stressed recruitment sector?
Watch the Recruitment Marketing Webinar
BOOK A CALL TO DISCUSS MARKETING TRAINING
READ ABOUT OUR MARKETING TRAINING
PS. in the webinar I mentioned some resources that you can have to improve your sales and marketing processes.
Loom (video) for sales and marketing
Recruitment HIIT - my online Recruitment Marketing Training Platform - give it a free go!
And if you want the persona template I mention in the webinar, contact me here
And here are the slides if you need them.
media centre
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Automation Tip - Inactivity Alerts - Drive Productivity
I've got an alarming 1-minute Bullhorn Automation tip to help you flag inactivity and drive productivity. Automation is great at generating call lists and driving the right behaviours - if you let it. But often recruiters can focus on the wrong activities, drown in "admin", or waste time on external systems, and recruitment process becomes too busy to be effective. Use automation to flag inactivity so you can drive the correct behaviours. Get Alerted to InactivityThis 1-minute Bullhorn Automation tip will tell leaders when their recruiters are not performing critical tasks. It will ID inactivity and escalate this to leaders so that they take appropriate action (carrots / sticks / chocolates / hard stares?) This tip is great for leaders who want to:Drive activity.Improve Bullhorn adoption and data health.Increase sales.AKA - all leaders! Watch my 1-minute Bullhorn Automation tip. Then spend a few minutes setting up your automtations to help your business perform. Watch My Bullhorn Automation Tip on How Alert InactivityNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
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Bullhorn Tip - Source with Notes
I've got a simple Bullhorn1st 1-minute tip to help you source quicker and stay in touch with your candidates and clients. Spending countless hours sourcing, and also sourcing outside of Linkedin, can be a waste of time and money. One of my favourite Bullhorn features is its Advanced Notes search.(If you haven't got this feature ask your Bullhorn admin to add it for you...) It's Time to Use Advanced Notes! I love how it helps me source, but also how it helps me find candidates (and clients) that I have not spoken to in a while and I need to get in touch with (and keep warm!)Simple! Watch my 1-minute Bullhorn tip - then log in to Bullhorn and try it. Who can you find? Who do you need to KIT (keep in touch) with? Watch My Bullhorn Tip on How to Use Advanced Notes to Source and KITNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
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