As a recruitment marketer and recruitment leader you’ll be focused on ROI: adding real value to your recruiters and helping them attract the 3Cs – candidates, clients, and colleagues. (And ideally help them convert these into cash!)
But often, marketing is seen as merely admin - and in many recruitment business, it is. But it should be sales!
Marketing is SALES if Done Right - It's ADMIN if Done Wrong!
As an award-winning Affiliate of APSCo, my team of recruitment trainers and I have a passion for ROI. We work with recruiters and their marketers to deliver what we call the 4Cs – candidates, clients, colleagues, and cash.
Recruitment Marketing ROI should never be just theory - if you plan for candidate attraction, client leads and colleague job applications, they will happen!
But often, when I start mentoring Recruitment Marketers, they are beyond busy. Busy doing lots for things which can often lead to very little ROI.
Sales is not connected to marketing in reality or even in theory. Lots of marketing tasks lead to a lack of the 4Cs - and ultimately a disconnected approach which forces recruiters to have tenuous (and stressful) pipelines.
Recruiters need to spend an average 13 hours per week sourcing outside of their key recruitment system
80% of leads are never followed up
Recruiters get very little time to get on the phone and improve candidate and client experience, so that their own experience is not great
43% is the average attrition rate of a recruiter (25% higher than the "norm")
72% of the placements made last year were with candidates already on your Recruitment system, before you wasted crucial time sourcing them from elsewhere
76% of recruitment marketers can't use the recruitment system you have, or the data contained within it
But still sales is sales and marketing is marketing...? No - sales is marketing, if done right! Both marketers and sales need to get SMART.
This Has to Be a Smart Year - Connecting Sales and Marketing
As the new co-chair of APSCo's Recruitment Marketing Forum I recently spoke at their quarterly event. My slide deck below talks about:
How to get sales and marketing connected – and avoid the colouring-in-department badge!
What ROI is crucial in 2020 and how to measure it
What tech hacks I use in my mentoring and coaching of Recruitment Marketers and Sales Leaders
Flick Through My Recruitment Marketing 2020 Slidedeck
Need Recruitment Marketing to Deliver ROI in 2020?
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
Bullhorn1st: Monetise Your Data and Bullhorn CRM
Recruiters! How can Bullhorn help you generate more fees, commission, and profit? As well as a better work-life balance? You need to ensure that Bullhorn is your first system for sourcing, nurturing, and placing, as well as reducing your reliance on other systems. We call this "Bullhorn1st".Driving Effective Recruitment Processes with Bullhorn1stEffective use of your Bullhorn CRM can boost sales by 29% and productivity by 34%. You need to use Bullhorn to drive your recruitment processes and sales. What impact would a Bullhorn1st driven recruitment system have on your recruitment business?How much time could you save?How many more placements could you make?How much more commission could you earn?Look At Our Bullhorn Training and Adoption Infographics BelowThink about where you want to be at the end of 2022:How can you get your recruiters working with a "Bullhorn1st" approach?How can you reduce your reliance on other tech which takes your team outside of Bullhorn?How could you improve the value of your data?How could you improve your candidate, client, colleague experience, and thus significantly strengthen your recruitment business if you really nailed how you use Bullhorn?An effective Bullhorn system could help drive your recruiter goals this year. Which of the stats below apply to you, and which ones do you want to "fix"?Bullhorn 1st Training: Conquer the Candidate Shortage and Train Your Recruiters to Sky Rocket SalesBullhorn 1st Discovery: Clean Dirty Data and Generate ROI from Your Bullhorn SystemCould you save your recruiters 30 days a year, so they can bill more? Or maybe hire less recruiters?Recruiters need more phone time, reduced admin, cleaner data - to mention a few. You need to focus your recruiters on the tasks that will help you drive a sustainable recruitment business. How? Focus on your coolest tool - the recruiter! Download Your Recruitment Training Playbook to find our top tips for driving your 4Cs – candidates, clients, colleagues and cash!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruitment Automation: Less Content, more Recruitment and Sales
Going into the 2022 recruitment marketers need to focus on candidates, clients and colleagues, not colour, clicks and copy. How can you develop a sales-led recruitment marketing strategy using recruitment automation to generate real ROI?You need to develop a content and recruitment automation strategy that doesn't waste your time and serves the purpose of proactively driving your sales and talent pipeline, rather than simply filling your day with pointless content creation!Driving a Sales Led Marketing StrategyOn November 18, Lisa spoke at the Recruitment Marketing Congress on the topic 'Recruitment Automation: Less Content, More Recruitment and Sales.'Lisa believes:Recruiters and their marketers need less content, more marketing, and smart automation.Watch Lisa's Talk on Less Content, More Recruitment Sales at the Recruitment Marketing CongressTalking of Driving Recruitment Sales...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).WATCH THE RECRUITMENT MARKETING CONGRESS WEBINAR HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Your Recruitment Training Playbook