As a recruitment marketer and recruitment leader you’ll be focused on ROI: adding real value to your recruiters and helping them attract the 3Cs – candidates, clients, and colleagues. (And ideally help them convert these into cash!)
But often, marketing is seen as merely admin - and in many recruitment business, it is. But it should be sales!
Marketing is SALES if Done Right - It's ADMIN if Done Wrong!
As an award-winning Affiliate of APSCo, my team of recruitment trainers and I have a passion for ROI. We work with recruiters and their marketers to deliver what we call the 4Cs – candidates, clients, colleagues, and cash.
Recruitment Marketing ROI should never be just theory - if you plan for candidate attraction, client leads and colleague job applications, they will happen!
But often, when I start mentoring Recruitment Marketers, they are beyond busy. Busy doing lots for things which can often lead to very little ROI.
Sales is not connected to marketing in reality or even in theory. Lots of marketing tasks lead to a lack of the 4Cs - and ultimately a disconnected approach which forces recruiters to have tenuous (and stressful) pipelines.
This also means that the data on your Bullhorn, Adapt (and etc...) recruitment system is so worthless that extra systems are needed just to find candidates. What a massive waste of time and money.
Recruiters need to spend an average 13 hours per week sourcing outside of their key recruitment system
80% of leads are never followed up
Recruiters get very little time to get on the phone and improve candidate and client experience, so that their own experience is not great
43% is the average attrition rate of a recruiter (25% higher than the "norm")
72% of the placements made last year were with candidates already on your Recruitment system, before you wasted crucial time sourcing them from elsewhere
76% of recruitment marketers can't use the recruitment system you have, or the data contained within it
But still sales is sales and marketing is marketing...? No - sales is marketing, if done right! Both marketers and sales need to get SMART.
This Has to Be a Smart Year - Connecting Sales and Marketing
As the new co-chair of APSCo's Recruitment Marketing Forum I recently spoke at their quarterly event. My slide deck below talks about:
How to get sales and marketing connected – and avoid the colouring-in-department badge!
What ROI is crucial in 2020 and how to measure it
What tech hacks I use in my mentoring and coaching of Recruitment Marketers and Sales Leaders
Flick Through My Recruitment Marketing 2020 Slidedeck
Need Recruitment Marketing to Deliver ROI in 2020?
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
TRY RECRUITMENT HIIT
BOOK A CALL TO DISCUSS MARKETING TRAINING
READ ABOUT OUR MARKETING TRAINING
media centre
Read more-
Blog
Automation Tip - Inactivity Alerts - Drive Productivity
I've got an alarming 1-minute Bullhorn Automation tip to help you flag inactivity and drive productivity. Automation is great at generating call lists and driving the right behaviours - if you let it. But often recruiters can focus on the wrong activities, drown in "admin", or waste time on external systems, and recruitment process becomes too busy to be effective. Use automation to flag inactivity so you can drive the correct behaviours. Get Alerted to InactivityThis 1-minute Bullhorn Automation tip will tell leaders when their recruiters are not performing critical tasks. It will ID inactivity and escalate this to leaders so that they take appropriate action (carrots / sticks / chocolates / hard stares?) This tip is great for leaders who want to:Drive activity.Improve Bullhorn adoption and data health.Increase sales.AKA - all leaders! Watch my 1-minute Bullhorn Automation tip. Then spend a few minutes setting up your automtations to help your business perform. Watch My Bullhorn Automation Tip on How Alert InactivityNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
-
Blog
Bullhorn Tip - Source with Notes
I've got a simple Bullhorn1st 1-minute tip to help you source quicker and stay in touch with your candidates and clients. Spending countless hours sourcing, and also sourcing outside of Linkedin, can be a waste of time and money. One of my favourite Bullhorn features is its Advanced Notes search.(If you haven't got this feature ask your Bullhorn admin to add it for you...) It's Time to Use Advanced Notes! I love how it helps me source, but also how it helps me find candidates (and clients) that I have not spoken to in a while and I need to get in touch with (and keep warm!)Simple! Watch my 1-minute Bullhorn tip - then log in to Bullhorn and try it. Who can you find? Who do you need to KIT (keep in touch) with? Watch My Bullhorn Tip on How to Use Advanced Notes to Source and KITNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
-
Downloads
Your Recruitment Training Playbook