Blog Content
As a recruitment marketer and recruitment leader you’ll be focused on ROI: adding real value to your recruiters and helping them attract the 3Cs – candidates, clients, and colleagues. (And ideally help them convert these into cash!)
But often, marketing is seen as merely admin - and in many recruitment business, it is. But it should be sales!
Marketing is SALES if Done Right - It's ADMIN if Done Wrong!
As an award-winning Affiliate of APSCo, my team of recruitment trainers and I have a passion for ROI. We work with recruiters and their marketers to deliver what we call the 4Cs – candidates, clients, colleagues, and cash.
Recruitment Marketing ROI should never be just theory - if you plan for candidate attraction, client leads and colleague job applications, they will happen!
But often, when I start mentoring Recruitment Marketers, they are beyond busy. Busy doing lots for things which can often lead to very little ROI.
Sales is not connected to marketing in reality or even in theory. Lots of marketing tasks lead to a lack of the 4Cs - and ultimately a disconnected approach which forces recruiters to have tenuous (and stressful) pipelines.
This also means that the data on your Bullhorn, Adapt (and etc...) recruitment system is so worthless that extra systems are needed just to find candidates. What a massive waste of time and money.
Recruiters need to spend an average 13 hours per week sourcing outside of their key recruitment system
80% of leads are never followed up
Recruiters get very little time to get on the phone and improve candidate and client experience, so that their own experience is not great
43% is the average attrition rate of a recruiter (25% higher than the "norm")
72% of the placements made last year were with candidates already on your Recruitment system, before you wasted crucial time sourcing them from elsewhere
76% of recruitment marketers can't use the recruitment system you have, or the data contained within it
But still sales is sales and marketing is marketing...? No - sales is marketing, if done right! Both marketers and sales need to get SMART.
This Has to Be a Smart Year - Connecting Sales and Marketing
As the new co-chair of APSCo's Recruitment Marketing Forum I recently spoke at their quarterly event. My slide deck below talks about:
How to get sales and marketing connected – and avoid the colouring-in-department badge!
What ROI is crucial in 2020 and how to measure it
What tech hacks I use in my mentoring and coaching of Recruitment Marketers and Sales Leaders
Flick Through My Recruitment Marketing 2020 Slidedeck
Need Recruitment Marketing to Deliver ROI in 2020?
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
TRY RECRUITMENT HIIT
BOOK A CALL TO DISCUSS MARKETING TRAINING
READ ABOUT OUR MARKETING TRAINING
Extra Content
Blog Image
Extra Content 2
media centre
Read more-
Rose Megson
Blog
Bullhorn Tip - Source (and KIT) with Advanced Notes
We've got a simple Bullhorn1-minute tip to help you source quicker and stay in touch with your candidates and clients. One of our favourite Bullhorn features is its Advanced Notes search.(If you haven't got this feature ask your Bullhorn admin to add it for you...) ❓Why Use Advanced Notes for Sourcing and KIT Activities?Staying organised and keeping your candidates and clients engaged is key... Why?📉57% of candidates say they lose interest when communication drops off. That’s over half your shortlist potentially ghosting you.⏳ The best candidates are off the market in just 10 days—meaning delayed client feedback or disjointed processes can kill your placement before it even starts.💼80% of placements come from just 20% of your Bullhorn database—so if you’re only looking outward and not reactivating past candidates, you’re leaving money on the table.🧠60% of clients say they want better communication from their recruiter. Not more CVs—more value.💑 Only 29% of customers are fully engaged.So, it's key that you use Bullhorn to easily find and manage your candidate and client data.We love how Bullhorn's Advanced Note search helps recruiters and resourcers source, but also how it helps find candidates (and clients) that have not been spoken to in a while and need to be kept in touch with (KIT).Simple! Watch our 1-minute Bullhorn tip - then log in to Bullhorn and try it. Who can you find? Who do you need to KIT (keep in touch) with? Watch My Bullhorn Tip on How to Use Advanced Notes to Source and KITNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOWTry our Recruitment Training platform for free, for the best Recruitment, Bullhorn, Analytics, LinkedIn, MS Teams, and Automation tips.TRY HIIT FREE HERE
-
Lisa Jones
Blog
3 Ways to Make More Money from Bullhorn - "Bullhorn for Sales" Tips Inside!
Winning more deals, placing more candidates, having more long-term (profitable) relationships, and making more money, is a key goal for recruiters and leaders. But often, the path to making a sale isn't a smooth, straight, easy, or quick!The whole point of tech is that it's supposed to help, not hinder recruiters. BOOK YOUR FREE BULLHORN 4 SALES CONSULTATIONSales Prevention or Enablement?But, too much data, and not enough process or phone time is paralysing many recruiters. And many recruitment leaders are asking "why can't they just pick up the phone?"As a recruitment leader / recruiter, you should be able to rely on your Bullhorn CRM to power productivity and sales pipelines.But is Bullhorn really driving sales, or simply increasing costs?Why does using Bullhorn for sales matter?💪Recruiters that use their CRM effectively can improve sales by up to 29%. Plus, sales productivity increases by up to 34%, and sales forecast accuracy by 42%.💞It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.😱Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive and not selling!💸Leads nurtured via CRM systems make 47% larger purchases. Who knew that nurturing a contact means you sell more to them?🔁80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?🎯CRM users are 3x more likely to hit their sales targets. Compelling, and the ultimate reason to engage with Bullhorn.(Sources: Salesforce / Annuitas / Bullhorn)In short: Using your Bullhorn CRM for sales is a winner!But there's a catch! Perhaps your business doesn't feel that Bullhorn is the key to sales!💩Only 30% of recruiter CRMs are considered “clean and current”. Is a lack of faith in your system driving costs up? Do you need more systems and data to tackle this lack of confidence / adoption / productivity?How much is that costing your business?BOOK YOUR FREE BULLHORN 4 SALES CONSULTATIONHow Useful is Your Bullhorn CRM for Sales?We asked recruiters to give us one word to describe how they feel about using Bullhorn for sales and they said...Oh dear...And this is why you are potentially reliant on systems outside of Bullhorn for sales - eg. LinkedIn / Job Boards etc...Our Winning 3-Step TLC Strategy for Using Bullhorn to Make More MoneyChanging how Bullhorn is perceived and used for sales is critical!We help recruitment businesses weaponise their Bullhorn CRMs into clean, revenue-generating machines with a simple framework "TLC":Train recruiters to use Bullhorn for sales, help them understand WIIFM? “What’s in it for me?”, and get them loving using Bullhorn to drive sales.Legacy cleanse and activate: Find account management opportunities and create call lists based on existing data. Which leads already exist in Bullhorn that need re-activating?Campaigns: Create engaging outbound campaigns to new / legacy data to generate call lists / leads.No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.📍 Book a Free "Bullhorn 4 Sales" ConsultationI’d love to hear how you’re tackling improving sales with Bullhorn —and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.Identify quick-winsShare smart tools and automation optionsWhether your recruiters and resourcers struggle with account management, spotting and nurturing leads, speedy placements, we can help you build a practical, profitable, recruiter-friendly fix.Ready to give your Bullhorn and recruiters some TLC, and get Bullhorn driving sales?BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION🚀 Why Now?Because recruitment is too competitive to be slowed down by bad data, and unrewarding processes. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.If your consultants / resourcers are wasting time not converting or placing —or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.Bullhorn shouldn't be a necessary evil / nice to have / data dump - it should be a revenue generating business-critical recruitment system. Let’s get yours working the way it should.
-
Downloads
Your Recruitment Training Playbook
-
Lisa Jones
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 4 ~ Place Faster with Less Effort
-
Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 4 ~ Place Faster and Easier
-
Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 3 ~ Sell Faster and Easier
