Recruitment Marketing Tips
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How Can Recruiters Get More Time on the Phone (and use LinkedIn Less?)
Recruiters, if 82% of your prospects can be reached via social media, but you’re likely really busy advertising jobs, screening, managing your accounts, you need some tips to help you speedily use social media for BD and recruitment.We have some great sales and recruitment tips on our recruitment training platform, Recruitment HIIT. How Can Recruiters Use Social Media to Sell and Recruit?Inbound Sales tips for recruiters are often littered with “long haul” tips which the average recruiter has no time for. Now, more than ever, recruiters are time starved, marketers are desperately trying to add significant value to their recruitment businesses, and candidates and clients need more specialist and speedy help.You need a simple and effective inbound sales process to help you sell and recruit:You need more convertible leads,You need better quality candidates to apply for your jobsYou need tips to help you manage your clients beyond the first sale – account management.Our Inbound (and LinkedIn HIIT) shows recruiters, resourcers, and their marketers how to:Attract candidates and clients whilst you sleep.Reduce the time you spend sourcing by up to 50%.Get back on the phone so you can focus on converting and keeping your candidates and clients. Oh! AND we have some fabulous Hintro and Hinterview tips to help you add some turbo (and video) to your sales and recruitment workflow.Watch Lisa's Pep Talk About Inbound Sales and What's in It for YouThe Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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3 Ways to be a Jedi Recruiter
Recruiters who need a boost due to Covid, Netflix-fatigue, WFH, home schooling - need to read this… Never let it be said that recruitment is just a job – it’s a “way” – like The Force. Like Jedi, committed recruiters need certain skills to negotiate, sell, change lives. To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you, and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders, or teachers. And being a recruiter is about knowing when to drop your guard. Knowing when to show passion and understanding is key! Knowing when to let the Wookie win is a skill!Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?).Jedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” Thanks Phil– The Force is strong in you!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruitment Marketers! Develop a Content Strategy That Doesn't Waste Your Time
Recruitment Marketers and Leaders, you need to focus your time and resources on the things that will really help generate more ROI for your recruitment business. But how, when 60%-70% of your content generation time may be wasted?The Recruitment Marketing Congress event is geared to help recruitment marketers find solid, actionable, solutions to help you maximise your opportunities.Are You Wasting 60% of Your Time?Gartner tells us that 60-70% of the content created is never seen – so why are recruiters and their marketers often fixated on creating it.How can you create a “less content, more marketing” strategy to ensure that every piece of content you create has a purpose beyond keeping you busy, and generating the odd click?And then have time to do the good stuff – candidate, client, colleague generation?Recruitment Marketing - Perfecting Your Content StrategyOn, 22/04/21, 14:30GMT, Lisa will be talking about how you can perfect your content strategy to ensure you are sending the right message to your ideal candidates and clients.BOOK YOUR PLACE HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Automation – Improved Speed, Cleaner Data, Increased Sales with Members Only
Recruitment Marketers and Leaders will see and hear me talking a lot about recruitment and marketing automation. As part of my mission to train and mentor recruiters and their marketers to generate more speed and pipeline, recruitment automation is firmly at the centre of what my team and I are helping recruiters with... Here's a webinar to talk a little about theory and a LOT about cleaner data, improved speed, better candidates, stronger sales, happier, organised recruiters! Who thought marketing could do all of that?Recruitment Automation - More Than Email Marketing On Speed!Simon at Member's Only asked me to join his Recruitment Supplier Showcase '21 - a three-day online event to see recruitment agency products and services and hear from some of the industry’s preeminent thought-leaders.There are a lot of online events for recruitment - this event delivered less theory and more "bulls-eye" practical content that you can take away and do something with.Lisa spoke about recruitment and marketing automation - and gave practical ideas to help marketing DRIVE the sales process rather than simply react to it.What is recruitment automation? How do recruitment marketers lead the way and use it to generate sales?What automation ideas will increase speed and add to the pipeline for sales and marketing ROI?Watch the Recruitment Marketing Webinar with Members Only HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
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Recruitment Marketing Automation for 2021, with APSCo
How can you make sure that 2021 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.Recruitment Automation, Recruitment Marketers and APSCoMarketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales. But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business. As chairs of APSCo's Recruitment Marketing Forum, Niomi and Lisa are running a series of 6 high energy interactive webinars for marketers and their leaders who want to be smart and profitable in 2021. We started our series in February by answering 2 crucial questions: What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic We’re now following with 5 further recruitment automation webinars to help you with: Business Development - Weds 26/05/21 13:30 (register here)Account Management and Aftercare Candidate Attraction and Sourcing Candidate Management and Aftercare Job Management We’d love to see you on our APSCo Marketing Forum webinars this year, so we can work with you drive your skills, your teams, and your recruitment businesses safely and smartly through 2021. Register here for the 2nd in our Recruitment Automation webinar series, where we will focus on Business Development and how marketers can engage with it to lead the way in 2021. REGISTER FOR APSCO'S AUTOMATION WEBINAR IN MAYREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketing ROI for 2021 with Members Only
Recruitment sales and marketing is a time and numbers game. 2020 was a massive distraction and disruption for the market – what do we need to do in 2021 to ensure that we spend the right time generating the right numbers? (Leads, candidates, opps, sales, recruiters?)Recruitment Marketing ROI for 2021How can recruitment marketing help with?:Data-based selling – which will be the dominant approach by 2025! Sourcing – the average recruiter spends in excess of 13 hours a week sourcing, only to find that most of their placed candidates, were already on their internal system! How to save time and money through recruitment marketing Retention – 2020 taught us some serious lessons about retaining candidates, clients, and colleagues – how can automation, and database monetisation help? Lead generation and business development – what should recruitment marketing be doing to rebuild recruitment businesses in 2021?Lisa will be talking Recruitment Marketing ROI 2021 with the knowledgeable Simon from Members Only - who shares her passion for marketing driving sales and recruitment business growth.Watch the Recruitment Marketing Webinar with Members Only HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
4 Minutes for Recruitment Marketing to Generate Real ROI
Recruitment Leaders, and their Marketers, need to get ready for 2021. You need to develop higher expectations of what recruitment marketing can and should achieve. Here’s a pep talk that I gave at the beginning of the recent APSCo Marketing Forum. 4 Minutes for Recruitment Marketing to Generate Real ROIEven before Covid, getting your head around how sales and marketing could be more connected was a challenge:DataSystemsProcessPeople... were often misaligned. And FOMO meant that best practice sales-led marketing was sacrificed in favour of “Quick! Throw something at the wall!”.And with our sectors rapidly evolving, learning and development has never been more important. Staying up to speed with best practice use of marketing and sales tech and data is going to be a crucial goal for 2021.As a sales and marketing mentor in recruitment, I know that there's lots of change happening in the industry. Right now there's lots of positive tech and best practice ideas; recruitment automation and data monetisation has never been more important. Are your sales and marketing teams geared up? Or are you simply spending your profits on technology and data storage?Recruitment Marketing and Sales is a Time GameThe thing you have to focus on is how can you generate more time for your recruiters to be effective, and you need more time to make changes to your business.You need more time to either hire or training your experienced staff to be more effective. So fixate on small changes that you might be able to make to your business (or even large ones) to create more time, because that's where you're going to be able to build more become a much more stable business.Recruitment Marketing and Sales is a Numbers GameLook at the stats I share in the video below. Think:Data-based sellingLess time sourcingMore time retainingLead generationAnd, automating your recruitment to work less hours, bill more clients, hire less staff. - or indeed all 3!Watch this 4 minute pep talk for recruitment leaders and marketers. Shout if you’d value a call to go through how 2021 is a moment away and could be a lot more “fun/profitable” than 2020 if you have a connected sales and marketing function.Watch the Recruitment Marketing Pep Talk I Gave to APSCo MembersTalking of 2021 Being Awesome...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketing and NFI - The Ultimate ROI?
Recruitment Leaders and Marketers may have heard me talking about the "Colouring-In-Department" before... You'll perhaps have heard me speak / read my blogs about marketing ROI needing to be more sanity than vanity. Here's a webinar to nail recruitment marketing ROI!Clicks, content, copy, and colour are not goals - they're tactics to generate the 4Cs - candidates, clients, colleagues and cash! Marketing ROI for Recruitment - the NFI WayMeet Luis Rolim, Group Marketing Director at Phaidon International at our next APSCo Marketing Forum chaired by myself and the lovely Niomi Cowling of Hamlyn Williams. Luis manages six recruitment brands across three continents, and leads a team of 10 recruitment marketers.On Monday 30 Nov, 14:00, he shared online how Phaidon’s marketing operation has been transformed into an NFI generating strategic partner to the business.What is NFI to Sales, Marketing and Recruitment?This is an interactive online session for those responsible for marketing, whether you be a fully fledged recruitment marketer, or a leader / manager who needs to tackle specific sales-led marketing projects. You'll be looking for inspiration and ideas to help define your business’ growth plans and deliver trackable NFI through lead generation. Now's the time!Watch the full APSCo Recruitment Marketing Forum Webinar HereAnd Watch My Pep Talk for Recruitment Leaders and MarketersWe mentor recruitment marketers, and coach their leaders and sales teams to be more connected and smart. We connect your sales and marketing to deliver the 4Cs - Join our Recruitment Marketing Academy.READ ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
The Sales-Led Recruitment Marketing Challenge
Now more than ever, recruitment marketers need to deliver real value. But where does marketing fit in to the new muddled landscape? And how are they prepared for the new normal?Recruitment Leaders and Recruitment Marketers! Do I have a high energy recruitment sales and marketing webinar for you! Your sales and recruitment teams don't care if you have event fatigue - they need leads (and you need to generate them).Your candidates and clients assume if they don't hear from that you don't care, and will go elsewhere.Treat your brain to a high energy 45-min workout - Simon and I have some tips and tricks to help you create a 90-day sales and marketing plan to keep your 3Cs (candidates, clients, colleagues) attracted, engaged, converted, and retained.Plus, I share some of my tips from the Recruitment Marketing Academy I run for marketers who want to be the "biggest billers" in their recruitment business.Recruitment Marketing Being Accountable and ValuableWith COVID creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. A recent survey of recruitment marketing professionals asked the following questions:What were your plans to improve prior to COVID lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?Join myself and Simon Lewis from Members Only for an engaging session as we lift the lid on answers to the above recruitment sales and marketing questions, helping to understand the role of the recruitment marketer moving forward and how we can make ourselves truly accountable and VALUED.Watch My Sales and Marketing Webinar HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment HIIT
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