Marketing

Recruitment Marketing Tips

How Can Recruiters Get More Time on the Phone (and use LinkedIn Less?)

Recruiters, if 82% of your prospects can be reached via social media, but you’re likely really busy advertising jobs, screening, managing your accounts, you need some tips to help you speedily use social media for BD and recruitment.We have some great sales and recruitment tips on our recruitment training platform, Recruitment HIIT. How Can Recruiters Use Social Media to Sell and Recruit?Inbound Sales tips for recruiters are often littered with “long haul” tips which the average recruiter has no time for. Now, more than ever, recruiters are time starved, marketers are desperately trying to add significant value to their recruitment businesses, and candidates and clients need more specialist and speedy help.You need a simple and effective inbound sales process to help you sell and recruit:You need more convertible leads,You need better quality candidates to apply for your jobsYou need tips to help you manage your clients beyond the first sale – account management.Our Inbound (and LinkedIn HIIT) shows recruiters, resourcers, and their marketers how to:Attract candidates and clients whilst you sleep.Reduce the time you spend sourcing by up to 50%.Get back on the phone so you can focus on converting and keeping your candidates and clients. Oh! AND we have some fabulous Hintro and Hinterview tips to help you add some turbo (and video) to your sales and recruitment workflow.Watch Lisa's Pep Talk About Inbound Sales and What's in It for YouChristopher Slade, Executive Integrity. I now have more time to run my recruitment business, and hire! Because of Recruitment HIIT, when we hire someone, the pressure is off of me and my business partner to do all of the training. It’s a lot less stressful. New starters are onboarded a lot quicker.The Coolest Recruitment Tool is the RecruiterOur high intensity interval training -  Recruitment HIIT- helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Automation: Less Content, more Recruitment and Sales

Going into the 2022 recruitment marketers need to focus on candidates, clients and colleagues, not colour, clicks and copy. How can you develop a sales-led recruitment marketing strategy using recruitment automation to generate real ROI?You need to develop a content and recruitment automation strategy that doesn't waste your time and serves the purpose of proactively driving your sales and talent pipeline, rather than simply filling your day with pointless content creation!Driving a Sales Led Marketing StrategyOn November 18, Lisa spoke at the Recruitment Marketing Congress on the topic 'Recruitment Automation: Less Content, More Recruitment and Sales.'Lisa believes:Recruiters and their marketers need less content, more marketing, and smart automation.Watch Lisa's Talk on Less Content, More Recruitment Sales at the Recruitment Marketing CongressTalking of Driving Recruitment Sales...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).WATCH THE RECRUITMENT MARKETING CONGRESS WEBINAR HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketing Automation for 2021, with APSCo

How can you make sure that going into 2022 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.Recruitment Automation, Recruitment Marketers and APSCoMarketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales. But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business. As chairs of APSCo's Recruitment Marketing Forum, Niomi and Lisa are running a series of high energy interactive webinars for marketers and their leaders who want to be smart and profitable.We started our series in February by answering 2 crucial questions: What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic Then in May we talked with Adam Dale from SourceBreaker about how to nail the sale with automation. In September we spoke with Darren Westall from Paiger, about using recruitment automation to drive candidate attraction, sourcing and management. Our final event of 2021 will cover Job Management 09/12/2021 14:00 - 15:00 (register here)We’d love to see you on our final APSCo Marketing Forum webinar for the year, so we can work with you to drive your skills, your teams, and your recruitment businesses safely and smartly going into 2022. REGISTER FOR APSCO'S AUTOMATION WEBINAR IN DECEMBERREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketers! Develop a Content Strategy That Doesn't Waste Your Time

Recruitment Marketers and Leaders, you need to focus your time and resources on the things that will really help generate more ROI for your recruitment business. But how, when 60%-70% of your content generation time may be wasted?The Recruitment Marketing Congressis geared to help recruitment marketers find solid, actionable, solutions to help you maximise your opportunities.Are You Wasting 60% of Your Time?Gartner tells us that 60-70% of the content created is never seen – so why are recruiters and their marketers often fixated on creating it.How can you create a “less content, more marketing” strategy to ensure that every piece of content you create has a purpose beyond keeping you busy, and generating the odd click?And then have time to do the good stuff – candidate, client, colleague generation?On, 22/04/21, 14:30GMT, Lisaspoke about how you can perfect your content strategy to ensure you are sending the right message to your ideal candidates and clients.Caroline Vooght,Director Expion Search & Selection. Barclay Jones are the "go to" place for recruitment marketing. Would I recommend? Yes - they helped us achieve our goal. We now have great copy, more time, and a greater understanding of how to write Google-enabled copy to help us in the future.3 words to describe them: knowledge, capability, partnership.Watch the Recruitment Marketing Webinar with UK Recruiter HereHelp Your Recruiters Generate More SalesRecruiters who use social selling are 50% more likely to meet or exceed their quota. And if they use personas and strong buyer's journeys, the stats are even higher! We've got some speed HIIT (high intensity interval training). Be a hero, and help them save time, source quicker, generate leads - get them to trial Recruitment HIIT free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Automation – Improved Speed, Cleaner Data, Increased Sales with Members Only

Recruitment Marketers and Leaders will see and hear me talking a lot about recruitment and marketing automation. As part of my mission to train and mentor recruiters and their marketers to generate more speed and pipeline, recruitment automation is firmly at the centre of what my team and I are helping recruiters with... Here's a webinar to talk a little about theory and a LOT about cleaner data, improved speed, better candidates, stronger sales, happier, organised recruiters! Who thought marketing could do all of that?Recruitment Automation - More Than Email Marketing On Speed!Simon at Member's Only asked me to join his Recruitment Supplier Showcase '21 - a three-day online event to see recruitment agency products and services and hear from some of the industry’s preeminent thought-leaders.There are a lot of online events for recruitment - this event delivered less theory and more "bulls-eye" practical content that you can take away and do something with.Lisa spoke about recruitment and marketing automation - and gave practical ideas to help marketing DRIVE the sales process rather than simply react to it.What is recruitment automation? How do recruitment marketers lead the way and use it to generate sales?What automation ideas will increase speed and add to the pipeline for sales and marketing ROI?Watch the Recruitment Marketing Webinar with Members Only HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketing ROI for 2021 with Members Only

Recruitment sales and marketing is a time and numbers game. 2020 was a massive distraction and disruption for the market – what do we need to do in 2021 to ensure that we spend the right time generating the right numbers? (Leads, candidates, opps, sales, recruiters?)Recruitment Marketing ROI for 2021How can recruitment marketing help with?:Data-based selling – which will be the dominant approach by 2025! Sourcing – the average recruiter spends in excess of 13 hours a week sourcing, only to find that most of their placed candidates, were already on their internal system! How to save time and money through recruitment marketing Retention – 2020 taught us some serious lessons about retaining candidates, clients, and colleagues – how can automation, and database monetisation help? Lead generation and business development – what should recruitment marketing be doing to rebuild recruitment businesses in 2021?Lisa will be talking Recruitment Marketing ROI 2021 with the knowledgeable Simon from Members Only - who shares her passion for marketing driving sales and recruitment business growth.Watch the Recruitment Marketing Webinar with Members Only HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
4 Minutes for Recruitment Marketing to Generate Real ROI

Recruitment Leaders, and their Marketers, need to get ready for 2021. You need to develop higher expectations of what recruitment marketing can and should achieve. Here’s a pep talk that I gave at the beginning of the recent APSCo Marketing Forum. 4 Minutes for Recruitment Marketing to Generate Real ROIEven before Covid, getting your head around how sales and marketing could be more connected was a challenge:DataSystemsProcessPeople... were often misaligned. And FOMO meant that best practice sales-led marketing was sacrificed in favour of “Quick! Throw something at the wall!”.And with our sectors rapidly evolving, learning and development has never been more important. Staying up to speed with best practice use of marketing and sales tech and data is going to be a crucial goal for 2021.As a sales and marketing mentor in recruitment, I know that there's lots of change happening in the industry. Right now there's lots of positive tech and best practice ideas; recruitment automation and data monetisation has never been more important. Are your sales and marketing teams geared up? Or are you simply spending your profits on technology and data storage?Recruitment Marketing and Sales is a Time GameThe thing you have to focus on is how can you generate more time for your recruiters to be effective, and you need more time to make changes to your business.You need more time to either hire or training your experienced staff to be more effective. So fixate on small changes that you might be able to make to your business (or even large ones) to create more time, because that's where you're going to be able to build more become a much more stable business.Recruitment Marketing and Sales is a Numbers GameLook at the stats I share in the video below. Think:Data-based sellingLess time sourcingMore time retainingLead generationAnd, automating your recruitment to work less hours, bill more clients, hire less staff. - or indeed all 3!Watch this 4 minute pep talk for recruitment leaders and marketers. Shout if you’d value a call to go through how 2021 is a moment away and could be a lot more “fun/profitable” than 2020 if you have a connected sales and marketing function.Watch the Recruitment Marketing Pep Talk I Gave to APSCo MembersTalking of 2021 Being Awesome...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketing and NFI - The Ultimate ROI?

Recruitment Leaders and Marketers may have heard me talking about the "Colouring-In-Department" before... You'll perhaps have heard me speak / read my blogs about marketing ROI needing to be more sanity than vanity. Here's a webinar to nail recruitment marketing ROI!Clicks, content, copy, and colour are not goals - they're tactics to generate the 4Cs - candidates, clients, colleagues and cash! Marketing ROI for Recruitment - the NFI WayMeet Luis Rolim, Group Marketing Director at Phaidon International at our next APSCo Marketing Forum chaired by myself and the lovely Niomi Cowling of Hamlyn Williams. Luis manages six recruitment brands across three continents, and leads a team of 10 recruitment marketers.On Monday 30 Nov, 14:00, he shared online how Phaidon’s marketing operation has been transformed into an NFI generating strategic partner to the business.What is NFI to Sales, Marketing and Recruitment?This is an interactive online session for those responsible for marketing, whether you be a fully fledged recruitment marketer, or a leader / manager who needs to tackle specific sales-led marketing projects. You'll be looking for inspiration and ideas to help define your business’ growth plans and deliver trackable NFI through lead generation. Now's the time!Watch the full APSCo Recruitment Marketing Forum Webinar HereAnd Watch My Pep Talk for Recruitment Leaders and MarketersWe mentor recruitment marketers, and coach their leaders and sales teams to be more connected and smart. We connect your sales and marketing to deliver the 4Cs - Join our Recruitment Marketing Academy.READ ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
The Sales-Led Recruitment Marketing Challenge

Now more than ever, recruitment marketers need to deliver real value. But where does marketing fit in to the new muddled landscape? And how are they prepared for the new normal?Recruitment Leaders and Recruitment Marketers! Do I have a high energy recruitment sales and marketing webinar for you! Your sales and recruitment teams don't care if you have event fatigue - they need leads (and you need to generate them).Your candidates and clients assume if they don't hear from that you don't care, and will go elsewhere.Treat your brain to a high energy 45-min workout - Simon and I have some tips and tricks to help you create a 90-day sales and marketing plan to keep your 3Cs (candidates, clients, colleagues) attracted, engaged, converted, and retained.Plus, I share some of my tips from the Recruitment Marketing Academy I run for marketers who want to be the "biggest billers" in their recruitment business.Recruitment Marketing Being Accountable and ValuableWith COVID creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. A recent survey of recruitment marketing professionals asked the following questions:What were your plans to improve prior to COVID lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?Join myself and Simon Lewis from Members Only for an engaging session as we lift the lid on answers to the above recruitment sales and marketing questions, helping to understand the role of the recruitment marketer moving forward and how we can make ourselves truly accountable and VALUED.Watch My Sales and Marketing Webinar HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Websites: 5 Tips to Generate Sales and Candidates During Coronavirus

Your recruitment website is vital. For it to generate sales and candidates it needs the best fuel. We ran a webinar for recruitment leaders and marketers who need to improve pipelines.Recruitment leaders and marketers need more of the 4Cs – candidates, clients, consultants, and cash! (And not simply more clicks and content!)With recruiters spending in excess of 13 hours sourcing per week, and only following up 20% of their leads, your recruitment website needs to deliver real value! But how? And how during this turbulent time of Coronavirus?Recruitment Websites as Virtual Recruitment ConsultantsAs a Recruitment Marketing Mentor to some great recruiters, I’ve worked on many recruitment websites, so I have some great hacks for leaders and marketers to get their website delivering sales and candidates.I’m often heard saying:Your recruitment website is your virtual recruitment consultant – it never sleeps, and it does as it’s told – but does it have a job spec and defined deliverables, or is it simply a cost centre?Tactics for Recruitment Websites Selling and AttractingWatch my recruitment website tips webinar with Steve Barnhurst at Volcanic. We gave away some tactics to fuel your recruitment website to generate sales and pipeline (not just colour and clicks!)Do you need more leads to convert?Do you need to create a strong candidate pool and engaged passive candidates?Do you need to attract more clients and job ordersAnd what has Star Trek and Star Wars got to do with Recruitment Websites?Watch the Recruitment Websites Tips Webinar HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAININGPSSST...Your recruiters and marketers need training to be more effective. More tech and data won't always fix the problem of lost sales and disengaged candidates. The issue is often "the problem between and the chair and the keyboard". Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).Call us, orTRY RECRUITMENT HIIT FREE
4 Questions for Recruitment Leaders and Marketers Who Need to Generate More Sales

Recruitment Marketers, now more than ever, need to deliver real value. With Covid creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. But where does and should marketing fit in to this landscape? And how are they prepared for the new normal?The Sales-Led Marketing ChallengeAs chairs of the APSCo Marketing Forum, Niomi and I are keen to ensure that the regular meetups and webinars contain content which drives the members to deliver commercial and relevant outcomes. We surveyed APSCo marketing members to find out answers to the following questions:What were your plans to improve prior to Covid lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?The answers were compelling, and a little worrying.1.What were your plans to improve prior to Covid lockdown?The majority said “Brand Improvement”. This is always a red flag for me and tweaks my “colouring-in department” nerve. What were the businesses these marketers worked for doing before Covid… was lead gen / sales already taken care of? I get how important brand is, but in a saturated market, where recruiters are often 360+ and have too much to do, (too much data, systems, and not enough process) I love hearing stories about marketers deliver MQLs (marketing qualified leads) or perfect candidates / colleagues into the sales teams.2.What are your biggest challenges during lockdown?The majority said “Lead Generation”. So, as soon as lockdown happens all eyes go to marketing to do something that may not have been their priority or skillset pre-lockdown. A reaction that we have all had, but one that may have fallen flat due to the lack of skill / expectation of marketing prior to Covid. Some of them don’t even have access to the database that their recruiters use… so how are they supposed to help with the conversion, or reconversion, process?3.Where do you see the biggest wins for you in the next few months?Worryingly, lead generation scored low, and brand and client experience scored high. Kids are back at school, local lockdowns, rules of 6, are the new normal, but to move so quickly away from lead gen feels too soon, or perhaps, inappropriate.4.Where do you feel you need additional training / knowledge?SEO and monetisation of the CRM and data scored high. This is interesting, and predictable, as these two areas drive leads. Does this answer tell us that marketers haven’t got the training (or perhaps confidence) to stick their hand up and say:“leave the leads to me” When I mentor marketers, I lift the lid on SEO and make it a simple task. It’s about:persona-led keyword decks,threaded into content,which is aimed at the data (you likely already have) and assertively used to convert or reconvert. Leads are generated and actively handed over to sales. Easy!So the marketers have spotted their weaknesses… but what next?What else scored low?Automation – this is needed to create space and time to attract and convertInternal comms – this is needed to keep the workforce engaged and motivatedInbound sales – this is just needed.Social media – use this to drive content ROICandidate attraction – I’m worried that recruiters are being bombarded by the wrong candidates and this is preventing best practice.Marketers Need to Generate LeadsGoing back to lead gen and sales-led marketing…Marketers, ask yourself:what are you doing to skill up in SEO and monetising your data and CRM? Recruitment Leaders, ask yourself:what access does your marketer have to your data, and your sales team? What needs to happen to turn your marketing into a sales-led, data-driven, lead generative function?Attend our webinar on 30/09/20 14:00 to find out what Niomi and I think you need to do.Book Your Marketing Webinar PlaceTalking of Marketers Generating Leads for Recruiters...Could marketing save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketing in the Coronavirus - Be A Hero!

Covid19 has created one hell of a distraction for my clients in the recruitment industry (if ever that was an understatement!) Marketing, now more than ever, needs to deliver REAL ROI into recruitment businesses, but what exactly needs to be done?I've been talking about the colouring-on department (aka Marketing) for some years now, and was delighted when Simon from Members Only invited me to speak to his community of recruitment leaders and marketers.Green shoots are starting to show, though it remains a challenging time.Recruitment Leaders: You need to make marketing drive your sales pipelines, but either have no marketer, have a furloughed marketer or perhaps a marketer working from home.Marketers: Whether you have been furloughed, or are working from home, you’ll need to stay skilled and add value to a distracted sales team in your recruitment business. Perhaps you've been made redundant - now more than ever, your skills need to be your focus.I talked about my ideas to help you focus on the immediate future of your recruitment business, and recruitment marketing job – and how marketing can add genuine value to sales pipelines. These come from my Recruitment Marketing Training and the data, sales, and marketing projects I have worked on with recruiters who use a CRM like Bullhorn and Adapt.Are you a:Recruitment Leader who needs marketing tactics to help boost your pipelines as the economy begins to restart?Recruitment Marketer who has either been furloughed or is working from home and needs tactics to turbo boost sales pipelines either now, or when you get back to work?Recruitment Marketer who has been made redundant and needs to up-skill and improve your value to new employers?It’s time to focus on positive and effective methods to help you make a difference to your '3Cs': Candidates, Clients, and Colleagues.Oh, and you need to remain focused on what marketing can and should achieve – the 4th 'C' - CASH!Key takeaways:How can sales and marketing work together and be smart in this turbulent time – especially when you are all geographically disconnected and working from home?How, as a furloughed (or even “redundant” marketer) can you stay focused on your profession and how it can genuinely add value to a distracted / stressed recruitment sector?Watch the Recruitment Marketing WebinarBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAININGPS. in the webinar I mentioned some resources that you can have to improve your sales and marketing processes.Bullhorn TipsAdapt TipsMarketing TipsLoom (video) for sales and marketingEmail Marketing TipsRecruitment HIIT - my online Recruitment Marketing Training Platform - give it a free go!And if you want the persona template I mention in the webinar, contact me hereAnd here are the slides if you need them.