Blogs by tag - Marketing · Barclay Jones

Recruitment Marketing Tips

9 Crucial Recruitment Marketing ROI Questions ~ Answered

Recruitment marketers who want to make a real difference to the sales and recruiting process of their businesses need to read these recruitment marketing insights.Recruitment leaders who are looking to generate more from their marketing function can use Lisa's insights to help them drive marketing ROI.Vanity v SanityRecruitment marketing can often stray into "vanity" world. It's never been easier to "spray and pray" with marketing due to automation and AI. The sheer volume of platforms you can use for recruitment marketing, and the communities you can access and attract, can keep even the most well-intended marketer too busy to generate ROI.But with 69% of online content never even being read, and the vast majority of emails never being responded to, it's never been more important to be targeted with your recruitment marketing and focus on the sanity!Lisa has done a lot of work with recruiters over the years helping them shape their recruitment marketing strategies, so I made her a rare coffee and asked her 9 questions about recruitment marketing ROI.9 Questions I Asked Lisa About Recruitment Marketing ROI1. What is the Function of Recruitment Marketing?Crucially to attract, engage, convert, and retain your 3Cs – candidates, clients, colleagues.And to help your sales and recruiting teams turn them into the 4th C – cash!2. What is the Number 1 Benefit of Recruitment Marketing?Leads (candidate and client) are key...But often the expectations of what recruitment marketing can do are too low and KPIs are mistakenly around followers, impressions, blogging… The benefits of recruitment marketing need to be SANE not VANE. 3. How Should You Measure ROI on Recruitment Marketing?Stick to “sanity stats”: Leads generated. Relevant subscribers signed up. Automation click throughs. Don’t not be fooled by people telling you that it’s difficult to measure ROI in recruitment marketing.4. What is the Difference Between Outbound and Inbound Recruiting?It is the difference between the more traditional approaches to marketing (email marketing / events) and digital (social / web). Push and pull!It’s all about whether you’re interrupting someone’s day with your messages or whether they perceive that they initiate the contact. The key to successful recruitment marketing, whether it be in or out bound, is that the candidate / client feels that they are the initiator... But actually the marketer has stealthily exposed the candidate's / client’s and drove them to click / call you.5. Is Recruitment Marketing Only for Large Companies?All recruitment companies need recruitment marketing.And every recruiter needs to be a recruitment marketer in some way. (Another blog for another day...)Recruitment HIIT has some cool hacks to help recruitment consultants market themselves, their brand, and their services, too!6. What’s the Number 1 Pitfall in Recruitment Marketing?Too much content, not enough marketing! And too much marketing, not enough sales!7. What's Your Number 1 Hack for Content in Recruitment Marketing?69% of content is never even seen, so wasting time creating new content, especially in the current market, is nuts! Repurpose old content. Repurpose other people's content.Create blogs out of blogs eg. "3 Insights We Found Online That Every Accountant Needs to Read this Week"And if you really need to create your own content, ask your recruiters to ask the right questions on their screening and sales calls and then craft insightful blogs to attract and engage your community. eg...What 's the best tech every teacher uses to create lesson plans?How do you think AI will affect your job in the next 5 years?How has your legal firm been affected by WFH?My Recruitment Training platform, Recruitment HIIT has some cool hacks to try, too!8. What is the Recruitment Marketer’s Essential Tech Stack?You can get lost in the tech, but as a starter I'd suggest:Trello for planning.Google Analytics for website ROI.Bullhorn Automation (if you have Bullhorn).An SEO toolkit like SEMRush/AHRefs to turbo boost content – and Keywords Everywhere is flipping awesome!Speedy video and image software such as Canva to "stretch" content – remember, “less content, more marketing!”I mentioned other tech in My Recruitment Training platform, Recruitment HIIT.9. How Can Focus Your Time and Attention and Not Stray into Vanity Territory?Plus, I say to my clients who are looking to hire / get more from marketing and need focused revenue-generating outputs.“Imagine if your recruitment marketer had only 1 hour a day to make a real difference, what should they do? Then times that by 7 and that’s the job spec”. Often recruitment marketers spend too long doing things that people have asked them to do that offer no real value to recruitment and sales. Stay focussed on the WIIFMB - what's in it for my business?Automation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire amazing automation ROI, and are a safe pair of hands to build your automations so you can recruit and sell more.READ ABOUT OUR AUTOMATION BUDDY SERVICE
How Can Recruiters Get More Time on the Phone (and use LinkedIn Less?)

Recruiters, if 82% of your prospects can be reached via social media, but you’re likely really busy advertising jobs, screening, managing your accounts, you need some tips to help you speedily use social media for BD and recruitment.We have some great sales and recruitment tips on our recruitment training platform, Recruitment HIIT. How Can Recruiters Use Social Media to Sell and Recruit?Inbound Sales tips for recruiters are often littered with “long haul” tips which the average recruiter has no time for. Now, more than ever, recruiters are time starved, marketers are desperately trying to add significant value to their recruitment businesses, and candidates and clients need more specialist and speedy help.You need a simple and effective inbound sales process to help you sell and recruit:You need more convertible leads,You need better quality candidates to apply for your jobsYou need tips to help you manage your clients beyond the first sale – account management.Our Inbound (and LinkedIn HIIT) shows recruiters, resourcers, and their marketers how to:Attract candidates and clients whilst you sleep.Reduce the time you spend sourcing by up to 50%.Get back on the phone so you can focus on converting and keeping your candidates and clients. Oh! AND we have some fabulous Hintro and Hinterview tips to help you add some turbo (and video) to your sales and recruitment workflow.Watch Lisa's Pep Talk About Inbound Sales and What's in It for YouChristopher Slade, Executive Integrity. I now have more time to run my recruitment business, and hire! Because of Recruitment HIIT, when we hire someone, the pressure is off of me and my business partner to do all of the training. It’s a lot less stressful. New starters are onboarded a lot quicker.The Coolest Recruitment Tool is the RecruiterOur high intensity interval training -  Recruitment HIIT- helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Automation: Less Content, more Recruitment and Sales

Going into the 2022 recruitment marketers need to focus on candidates, clients and colleagues, not colour, clicks and copy. How can you develop a sales-led recruitment marketing strategy using recruitment automation to generate real ROI?You need to develop a content and recruitment automation strategy that doesn't waste your time and serves the purpose of proactively driving your sales and talent pipeline, rather than simply filling your day with pointless content creation!Driving a Sales Led Marketing StrategyOn November 18, Lisa spoke at the Recruitment Marketing Congress on the topic 'Recruitment Automation: Less Content, More Recruitment and Sales.'Lisa believes:Recruiters and their marketers need less content, more marketing, and smart automation.Watch Lisa's Talk on Less Content, More Recruitment Sales at the Recruitment Marketing CongressTalking of Driving Recruitment Sales...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).WATCH THE RECRUITMENT MARKETING CONGRESS WEBINAR HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketing Automation for 2021, with APSCo

How can you make sure that going into 2022 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.Recruitment Automation, Recruitment Marketers and APSCoMarketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales. But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business. As chairs of APSCo's Recruitment Marketing Forum, Niomi and Lisa are running a series of high energy interactive webinars for marketers and their leaders who want to be smart and profitable.We started our series in February by answering 2 crucial questions: What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic Then in May we talked with Adam Dale from SourceBreaker about how to nail the sale with automation. In September we spoke with Darren Westall from Paiger, about using recruitment automation to drive candidate attraction, sourcing and management. Our final event of 2021 will cover Job Management 09/12/2021 14:00 - 15:00 (register here)We’d love to see you on our final APSCo Marketing Forum webinar for the year, so we can work with you to drive your skills, your teams, and your recruitment businesses safely and smartly going into 2022. REGISTER FOR APSCO'S AUTOMATION WEBINAR IN DECEMBERREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketers! Develop a Content Strategy That Doesn't Waste Your Time

Recruitment Marketers and Leaders, you need to focus your time and resources on the things that will really help generate more ROI for your recruitment business. But how, when 60%-70% of your content generation time may be wasted?The Recruitment Marketing Congressis geared to help recruitment marketers find solid, actionable, solutions to help you maximise your opportunities.Are You Wasting 60% of Your Time?Gartner tells us that 60-70% of the content created is never seen – so why are recruiters and their marketers often fixated on creating it.How can you create a “less content, more marketing” strategy to ensure that every piece of content you create has a purpose beyond keeping you busy, and generating the odd click?And then have time to do the good stuff – candidate, client, colleague generation?On, 22/04/21, 14:30GMT, Lisaspoke about how you can perfect your content strategy to ensure you are sending the right message to your ideal candidates and clients.Caroline Vooght,Director Expion Search & Selection. Barclay Jones are the "go to" place for recruitment marketing. Would I recommend? Yes - they helped us achieve our goal. We now have great copy, more time, and a greater understanding of how to write Google-enabled copy to help us in the future.3 words to describe them: knowledge, capability, partnership.Watch the Recruitment Marketing Webinar with UK Recruiter HereHelp Your Recruiters Generate More SalesRecruiters who use social selling are 50% more likely to meet or exceed their quota. And if they use personas and strong buyer's journeys, the stats are even higher! We've got some speed HIIT (high intensity interval training). Be a hero, and help them save time, source quicker, generate leads - get them to trial Recruitment HIIT free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
The Sales-Led Recruitment Marketing Challenge

Now more than ever, recruitment marketers need to deliver real value. But where does marketing fit in to the new muddled landscape? And how are they prepared for the new normal?Recruitment Leaders and Recruitment Marketers! Do I have a high energy recruitment sales and marketing webinar for you! Your sales and recruitment teams don't care if you have event fatigue - they need leads (and you need to generate them).Your candidates and clients assume if they don't hear from that you don't care, and will go elsewhere.Treat your brain to a high energy 45-min workout - Simon and I have some tips and tricks to help you create a 90-day sales and marketing plan to keep your 3Cs (candidates, clients, colleagues) attracted, engaged, converted, and retained.Plus, I share some of my tips from the Recruitment Marketing Academy I run for marketers who want to be the "biggest billers" in their recruitment business.Recruitment Marketing Being Accountable and ValuableWith COVID creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. A recent survey of recruitment marketing professionals asked the following questions:What were your plans to improve prior to COVID lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?Join myself and Simon Lewis from Members Only for an engaging session as we lift the lid on answers to the above recruitment sales and marketing questions, helping to understand the role of the recruitment marketer moving forward and how we can make ourselves truly accountable and VALUED.Watch My Sales and Marketing Webinar HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Websites: 5 Tips to Generate Sales and Candidates During Coronavirus

Your recruitment website is vital. For it to generate sales and candidates it needs the best fuel. We ran a webinar for recruitment leaders and marketers who need to improve pipelines.Recruitment leaders and marketers need more of the 4Cs – candidates, clients, consultants, and cash! (And not simply more clicks and content!)With recruiters spending in excess of 13 hours sourcing per week, and only following up 20% of their leads, your recruitment website needs to deliver real value! But how? And how during this turbulent time of Coronavirus?Recruitment Websites as Virtual Recruitment ConsultantsAs a Recruitment Marketing Mentor to some great recruiters, I’ve worked on many recruitment websites, so I have some great hacks for leaders and marketers to get their website delivering sales and candidates.I’m often heard saying:Your recruitment website is your virtual recruitment consultant – it never sleeps, and it does as it’s told – but does it have a job spec and defined deliverables, or is it simply a cost centre?Tactics for Recruitment Websites Selling and AttractingWatch my recruitment website tips webinar with Steve Barnhurst at Volcanic. We gave away some tactics to fuel your recruitment website to generate sales and pipeline (not just colour and clicks!)Do you need more leads to convert?Do you need to create a strong candidate pool and engaged passive candidates?Do you need to attract more clients and job ordersAnd what has Star Trek and Star Wars got to do with Recruitment Websites?Watch the Recruitment Websites Tips Webinar HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAININGPSSST...Your recruiters and marketers need training to be more effective. More tech and data won't always fix the problem of lost sales and disengaged candidates. The issue is often "the problem between and the chair and the keyboard". Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).Call us, orTRY RECRUITMENT HIIT FREE
4 Questions for Recruitment Leaders and Marketers Who Need to Generate More Sales

Recruitment Marketers, now more than ever, need to deliver real value. With Covid creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. But where does and should marketing fit in to this landscape? And how are they prepared for the new normal?The Sales-Led Marketing ChallengeAs chairs of the APSCo Marketing Forum, Niomi and I are keen to ensure that the regular meetups and webinars contain content which drives the members to deliver commercial and relevant outcomes. We surveyed APSCo marketing members to find out answers to the following questions:What were your plans to improve prior to Covid lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?The answers were compelling, and a little worrying.1.What were your plans to improve prior to Covid lockdown?The majority said “Brand Improvement”. This is always a red flag for me and tweaks my “colouring-in department” nerve. What were the businesses these marketers worked for doing before Covid… was lead gen / sales already taken care of? I get how important brand is, but in a saturated market, where recruiters are often 360+ and have too much to do, (too much data, systems, and not enough process) I love hearing stories about marketers deliver MQLs (marketing qualified leads) or perfect candidates / colleagues into the sales teams.2.What are your biggest challenges during lockdown?The majority said “Lead Generation”. So, as soon as lockdown happens all eyes go to marketing to do something that may not have been their priority or skillset pre-lockdown. A reaction that we have all had, but one that may have fallen flat due to the lack of skill / expectation of marketing prior to Covid. Some of them don’t even have access to the database that their recruiters use… so how are they supposed to help with the conversion, or reconversion, process?3.Where do you see the biggest wins for you in the next few months?Worryingly, lead generation scored low, and brand and client experience scored high. Kids are back at school, local lockdowns, rules of 6, are the new normal, but to move so quickly away from lead gen feels too soon, or perhaps, inappropriate.4.Where do you feel you need additional training / knowledge?SEO and monetisation of the CRM and data scored high. This is interesting, and predictable, as these two areas drive leads. Does this answer tell us that marketers haven’t got the training (or perhaps confidence) to stick their hand up and say:“leave the leads to me” When I mentor marketers, I lift the lid on SEO and make it a simple task. It’s about:persona-led keyword decks,threaded into content,which is aimed at the data (you likely already have) and assertively used to convert or reconvert. Leads are generated and actively handed over to sales. Easy!So the marketers have spotted their weaknesses… but what next?What else scored low?Automation – this is needed to create space and time to attract and convertInternal comms – this is needed to keep the workforce engaged and motivatedInbound sales – this is just needed.Social media – use this to drive content ROICandidate attraction – I’m worried that recruiters are being bombarded by the wrong candidates and this is preventing best practice.Marketers Need to Generate LeadsGoing back to lead gen and sales-led marketing…Marketers, ask yourself:what are you doing to skill up in SEO and monetising your data and CRM? Recruitment Leaders, ask yourself:what access does your marketer have to your data, and your sales team? What needs to happen to turn your marketing into a sales-led, data-driven, lead generative function?Attend our webinar on 30/09/20 14:00 to find out what Niomi and I think you need to do.Book Your Marketing Webinar PlaceTalking of Marketers Generating Leads for Recruiters...Could marketing save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
10 Email Stats Every Recruiter Needs to Know Before Sending a Spec CV

Recruiters want more time and a stronger pipeline. But 70% of jobs are never actually advertised, and it can take up to 18 calls to speak to a prospect… recruiters are in a JAM … The term “Spec CV Send” is used every day by recruiters, but the problem with emails is that they are often not received, or actioned. And lead lifecycles of 24 hours means it’s a race to the top of an inbox! What’s the fix I tell my clients about to help recruiters market their candidates better and make more placements? Now, more than ever, recruiters need their emails to WORK, not simply get sent!10 Ways to Get in Gear With Your Email Marketing, Recruiters! There are stats galore about email marketing, so I wanted to create a simple list to get you focused on transforming the way your email comms work, and how they can impact on your lead generation and conversion. The stats speak for themselves. What’s important is what you’re going to do next? Keep doing the same as you are now, and flogging a dead horse, or evolving your email approach to improve your pipeline and take-home pay? What Makes Your CV Email So Special?Some Stats to Get You Focused on Being Better with Your Email Comms!Your clients receive on average 121 emails a day! (30 billion emails were sent last year.) Only 2 out of 10 mails ever get opened! A lot of tech means that 20% of emails never even get to your client! Tips to Get Your Spec CV Send Email Opened 61% of clients will open your email if the previous mails you sent / chats you’d had were relevant to them. Relationships! 47% of contacts will open your email based on your subject line. WIIFM! Personalising your email generates 26% more chance of it being actioned. John! There is a 30% higher chance of your email being read on a mobile device, than desktop. Short, sweet and relevant! Converting That Email into An Opportunity – Get Organised! Emails are likely to be opened within an hour.Leads die within 24 hours.Recruiters who use their CRM are 34% more productive. Our Adapt and Bullhorn HIIT (recruitment training) helps you nail this!We have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Adapt Hacks, Bullhorn Hacks or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Sales and Marketing! This Is Your Time to Pit, Not Stop!

I ran a webinar with APSCo for Recruiters, Sales and Marketers.Recruiters, I bet you’re getting calls by the second from:Clients who are withdrawing vacancies or, giving you too many to viably work on.Candidates deciding to NOT attend interviews, or who are looking for work.Marketers, I bet your inbox is full of emails asking:What costs you can cut.What campaigns you can set up to make the pain go away.What stuff you’d like to buy to make the pain go away – the irony!Sales pipelines are either drying up, or job applications and excess jobs are flooding inboxes and causing bottlenecks.Sales and marketing are challenging at the best of times… But now, This is a REALLY challenging time.It’s time to focus on positive and effective methods to help you make a difference to your 3Cs – candidates, clients, colleagues.Perhaps one way to see this time is as a pit stop – you’re in your formula one car, the ignition is on, you know at some point you need to get back out on to the track. What can and should you do to be ready?How can sales and marketing work together and be smart in this turbulent time – especially when you are all geographically disconnected and working from home?Watch this Recruitment Sales and Marketing Against Corona Virus WebinarClick here for the slides for this sales and marketing webinar HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Marketers Go AARRR, and Other Recruitment Marketing Tales

Recruitment Marketers, whether they are APSCo members or not, need to come to this Recruitment Marketing event: April 22, London.I've joined as co-chair of the APSCo Marketing Forum to demonstrate my "making a difference" and "passion" values. As a mentor and coach to recruitment marketers, this forum is a great opportunity for me to pay it forward, whilst also supporting APSCo, who have been really good to my business and I - especially awarding us APSCo Affiliate of the Year (yes - time to brag!)Recruitment Growth StrategyAs a marketer in recruitment, you should be tasked with not simply colouring in and brand, but directly impacting on business growth. Nick Harriman, Head of Growth at Sonovate is going to talk about the AARRR model and how it can impact on your recruitment business and take you beyond "the colouring-in-department". Nick will demonstrate this by working through some examples and run an interactive session so you can take away and implement ideas right away. Result!A Career in Recruitment MarketingRichard Turrell, Head of Marketing at Handle Recruitment will talk about how recruitment marketers can lead from the front and develop a career in recruitment marketing. It's a great opportunity to learn from someone who does the job and adds massive value to their recruitment business.REGISTER FOR THE APSCO RECRUITMENT MARKETING FORUM HERERecruitment HIIT for Marketers! Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
How to Monetise Your Recruitment CRM

Recruiters and recruitment marketers! This is a crucial read if you want to drive this year with a sales-led marketing strategy and “let’s make some money from our recruitment CRM and Recruitment data” plan. Stats tell us that you can improve productivity by 29% if you use your CRM effectively.How Can You Make Money from Your Recruitment CRM? Do you want to make money from your recruitment database (eg. Bullhorn / Adapt), or just spend money on it?Do you want your marketers to generate leads, or just pretty pictures and mugs? Do you want to ensure that your sales team are effective online, and not just on LinkedIn and job boards all day and still only place a small % of their jobs?With the advent of Bullhorn buying Adapt, and Access Group buying Microdec and Volcanic recently, Brexit, and everything else in the recruitment tech and data space, you can be forgiven for wanting to scream… can I just get on with flipping selling and recruiting? These are all best in class recruitment systems, and when used well can really drive profit, if you have a strategy for that to happen!Recruitment Tech – Data in, Invoices Out?But irrespective of which system you have they all have one thing in common – what you put into them and what you get out of them. I’ve been talking to my clients about data, tech and marketing, with the sole aim of trying to help them make sense of something that has been evading them for some time – they have the same questions:How do I get my recruiters to improve their placement rates?How do I get my recruiters to make more phone calls?How do I get my recruiters to source and place, without spending all day on LinkedIn?How do I get my marketers and recruiters working more collaboratively? And get marketing to deliver leads?How do I get candidates to actually come to my website? And how can I get my website to make me money?How do I improve the value of my recruitment business?For me, it’s simple. It’s about 3 things: Data, Systems, PeopleAre People Really Your Most Important Asset?We are often told that our most important asset is our people… but I beg to differ…These days, I’d suggest that data is critical, systems are crucial – and process is the glue that joins the three crucial assets together. People make the systems work, systems drive the process.Hence, people, process AND data are your most important assets.I realise that whilst recruiters and their leaders are great at rolling up their sleeves and mucking in to hit target, recruitment systems and data still appear to be failing to deliver profitable processes. But are systems and data really the issue? Or are the people to blame?Are Your Recruiters the Problem Between the Keyboard and Chair (PIBKAC)?With 2/3 of the UK leavers last year quitting their jobs due to a lack of training, does the recruitment industry suffer the same fate? Does it have a lack of trained recruiters? What is the impact of this? Lost fees, bad reputation, candidates and client-disloyalty? (Currently the average 10-person recruiter blows £10k when someone leaves (contact me to see why).Or, is your recruitment data still holding you back, even though, with GDPR, you thought you’d shed some significant “weight”?Is your recruitment software driving recruitment process, or just driving your recruiters insane and they yell “it’s admin”?Recruitment Process is Key for this Year and BeyondWith the data you have, the systems you use, and the people you employ, you need something that binds them all together. PROCESS!This is why I have come up with the model below. I call it my “dig up stupid” model. This came to me watching the Simpsons “Homer the Vigilante” episode. Admit it – as a recruiter you have “enough” data?But do you have a process for capitalising on it, or simply searching it? Have you divided into 2 of your most important segments (level 2 and 3)? These are the people you have sold to and placed, and those you have met / engaged with but did not convert. What training are you given for effectively using your data and Recruitment CRM?What recruitment systems and processes do you have for your recruiters and marketers to actively convert / retain this data? Or are you fixated on finding new data, and / or getting distracted with data that you genuinely don’t need?Recruitment Data + People + Process = FeesThink about the cash you may be blowing by not training your recruiters to use your systems. And note, that 2/3 of job leavers last year quit through a lack of training. Ask yourselves what you plan to do this year, with GDPR (and Brexit...) out of the way, how are you going to really monetise your recruitment technology?Systems are one thing, getting your recruiters to use them… that’s the key. That's why my team and I have created recruitment HIIT - the only OnDemand Recruitment Training Platform to have both Adapt and Bullhorn (and soon other recruitment software, recruitment best practice, LinkedIn, Job Adverts, Inbound Sales, Recruitment Marketing, and so on...)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING