Recruiter and Marketing Tips
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How Can Recruiters Get More Time on the Phone (and use LinkedIn Less?)
Recruiters, if 82% of your prospects can be reached via social media, but you’re likely really busy advertising jobs, screening, managing your accounts, you need some tips to help you speedily use social media for BD and recruitment.We have some great sales and recruitment tips on our recruitment training platform, Recruitment HIIT. How Can Recruiters Use Social Media to Sell and Recruit?Inbound Sales tips for recruiters are often littered with “long haul” tips which the average recruiter has no time for. Now, more than ever, recruiters are time starved, marketers are desperately trying to add significant value to their recruitment businesses, and candidates and clients need more specialist and speedy help.You need a simple and effective inbound sales process to help you sell and recruit:You need more convertible leads,You need better quality candidates to apply for your jobsYou need tips to help you manage your clients beyond the first sale – account management.Our Inbound (and LinkedIn HIIT) shows recruiters, resourcers, and their marketers how to:Attract candidates and clients whilst you sleep.Reduce the time you spend sourcing by up to 50%.Get back on the phone so you can focus on converting and keeping your candidates and clients. Oh! AND we have some fabulous Hintro and Hinterview tips to help you add some turbo (and video) to your sales and recruitment workflow.Watch Lisa's Pep Talk About Inbound Sales and What's in It for YouThe Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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3 Ways to be a Jedi Recruiter
Recruiters who need a boost due to Covid, Netflix-fatigue, WFH, home schooling - need to read this… Never let it be said that recruitment is just a job – it’s a “way” – like The Force. Like Jedi, committed recruiters need certain skills to negotiate, sell, change lives. To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you, and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders, or teachers. And being a recruiter is about knowing when to drop your guard. Knowing when to show passion and understanding is key! Knowing when to let the Wookie win is a skill!Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?).Jedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” Thanks Phil– The Force is strong in you!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
What Are the 3 Ways Recruiters Can Use Data to Drive Sales?
Recruiters! 80% of your time is spent focusing of the wrong tasks, and 72% of the candidates you place already being on your system before you source them elsewhere. How can you stop procrastinating, and start using your data to manage your clients and candidates to generate more ROI?My Interview with Adam at SourceBreakerI spoke with Adam Dale at SourceBreaker - who is committed to changing the way recruiters source through AI. I asked him 3 questions on how recruiters can use data to drive sales.1. Adam, give me your thoughts on how recruiters need to adapt to using data to drive their sales process?The very best recruiters offer the candidate or client a service that sets them apart from the competition, having the knowledge to provide added value, and SourceBreaker offers a one-stop-shop for recruiters to do just that.Market Intelligence builds credibility - The data you share with your candidates and clients can separate you from competitors by demonstrating you are the market leader and source of knowledge and increasing your credibility to become a trusted partner of your client. Trigger events, be in the know - Trigger events are a reason to pick up the phone at that time. Creating data that highlights flux within an organisation, such as funding rounds news or the hiring of a new senior exec and makes sure you are selling to the right company at the right time. How do you find and make the most of this data with SourceBreaker?SourceBreaker offers recruiters a one stop shop for that data and market intelligence and automates the process of finding it. Whether that be the latest news about a particular market or company, salary trends, candidate and job flow, and funding data. An example of this could be a startup has just received a round of Series B funding, which would infer they are going to be growing the team and scaling their operations to reach a growth goal set out in their investment plan. Our intel center will inform you the day this business closes the funding allowing you to engage straight away and have candidates ready to spec in.2. Adam, talk to me about new business development, versus account management in recruitment.We’ve created a toolkit which helps Recruiters reconvert existing clients. This can be used with or without SourceBreaker, but of course SB helps rapidly increase the return on your efforts, presenting market intelligence quickly for you in one place powered by automation for speed and efficiency to give you more time to build deeper relationships with clients. Plus, Recruiters need automation to notify them of jobs, and also to help them map out their clients, so that they can see all of their clients’ jobs. This is a much easier and rewarding way of managing an account! 3. Adam, Recruiters need more time to be effective, but procrastination is a time killer – how can your product help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?Recruiters have one of the most complex and varied roles out there, and are often asked to do lots of tasks that spread across different skill sets, from selling and negotiating, to research and data entry.SourceBreaker is designed to automate candidate searching and BD , so that the recruiter can do what they do best and get on the phone and speak with candidates and clients. This enables them to build deeper relationships, and make more placements. We save recruiters over 10 hours a week that they can reinvest in revenue generating activities, and get away from the tedious, but necessary, stuff like building searches, trawling client websites for jobs and manually adding candidates to the CRM.Talking of Recruiters Having More Time and Making More Sales...Could you save your recruiters an hour a day, which is 6 weeks a year? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Save Time Sourcing with this Super Speedy Bullhorn Location Hack
Recruiters, you waste 13 hours a week sourcing for candidates who are already in Bullhorn. In fact, 72% of candidates placed, are on average, already in your system... This rapid Bullhorn sourcing tip will help you source the best-located candidates in seconds. Let’s save some time, resource quicker, and strengthen your sales pipeline!Save Time Sourcing with this Speedy Bullhorn TipI've had some fantastic feedback from Recruiters when I’ve shown them this mapping tool in my Bullhorn training sessions. It’s a great way to quickly find candidates for the jobs you work regularly – less need for LinkedIn, job adverts, job boards... Do you spend far too much time sourcing outside of Bullhorn? (And are your hard-earned fees being spent on these systems?)Do you need to really nail the location of your candidates – they need to be able to get to work!Do you need to improve candidate experience, and protect your sales pipeline?Let me show you how to:Reduce the time you waste sourcing outside of Bullhorn.Generate a list of quality candidates who can speedily commute, in just one click.Reduce the time it takes to fill your jobs so you can improve your candidate, client, and colleague experience(and pipeline).HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
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Recruitment Marketers! Develop a Content Strategy That Doesn't Waste Your Time
Recruitment Marketers and Leaders, you need to focus your time and resources on the things that will really help generate more ROI for your recruitment business. But how, when 60%-70% of your content generation time may be wasted?The Recruitment Marketing Congress event is geared to help recruitment marketers find solid, actionable, solutions to help you maximise your opportunities.Are You Wasting 60% of Your Time?Gartner tells us that 60-70% of the content created is never seen – so why are recruiters and their marketers often fixated on creating it.How can you create a “less content, more marketing” strategy to ensure that every piece of content you create has a purpose beyond keeping you busy, and generating the odd click?And then have time to do the good stuff – candidate, client, colleague generation?Recruitment Marketing - Perfecting Your Content StrategyOn, 22/04/21, 14:30GMT, Lisa will be talking about how you can perfect your content strategy to ensure you are sending the right message to your ideal candidates and clients.BOOK YOUR PLACE HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
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Secure More Sales with a Herefish Automated Pipeline
Recruitment Leaders, you need your consultants to recycle their Contract workers. They need to sell more AND keep their candidates, clients, and YOU happy! This could even result in “doing more with less” and less need to hire more staff.Secure More Sales with a Herefish Automated PipelineThis Herefish automation is great for recruitment leaders who need recruiters to generate more sales from contract candidates.Do you want to automatically remind contract recruiters when placements are ending so they can generate more fees? Are your recruiters wasting time on fruitless BD Activity? Do you want a fast and easy solution to help manage your team’s time and boost their productivity?Let Joni show you how to: Improve your team’s BD with the candidates they have in Bullhorn. Help your recruiters to keep their best candidates engaged and stop them from going to your competitors. Reduce the time recruiters waste on other BD tasks.Watch Our Latest Recruitment Automation with Herefish TipTalking of Recruiters Getting More Automated!...Could you improve your speed and thus have more time to bill? What could you do with an extra 30 days a year?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN and HEREFISH TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruitment Automation: Candidates, Clients, Colleagues, Cash - COOL!
Recruiters need clean data, speedy sourcing, candidate management, effective recruiters, smart marketing, aftercare to manage accounts, reconversions, sales, happiness - oh! and a time machine! Or maybe, you simply need automation? Here's a series of recruitment automation webinars about recruitment automation to help you see how awesome you could get your people, processes, data and profit!In 2021 Recruitment Automation Will Drive Recruitment Productivity and Sales......and enable you to focus on “data-based selling” which will be the norm by 2025.Experience-based selling is on the decline, and recruiters will need to use their data more effectively to deliver candidate, client, and colleague experiences, which drive cashflow and profit.Herefish can significantly help you deliver a best-in-class workflow, but what are the best recruitment automations for your candidates, clients, and colleagues?Join myself and Ben Carter from Herefish in our series of 4 speedy “lunch and learn” 30-minute webinars. We focus on the 4Cs:Candidates – which automations could help you improve candidate experience and monetise your Bullhorn CRM? watch recording (it's ace!)Clients – which automations can help you drive your DB and account management more effectively? watch recording (it's ace!)Colleagues – which automations will help you and your teams be more productive? watch recording (it's ace!)Cool – which automations are the coolest ones they we have seen, or the ones that they want to see recruiters using? watch recording (it's ace!)Improve Speed and Pipeline Productivity - Automation Tips!Do you need more time? Do you want to be more productive – generate more fees, whilst improving the candidate, client, and your own, experience? Of course you do… WATCH THE RECRUITMENT AUTOMATIONS WEBINARSREAD ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND HEREFISH
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3 Stats to Help AI Have a Purpose in the Recruitment Process
Recruiters' inboxes are either crowded with the wrong job applications, or ironically empty. They're potentially wasting 13 hours a week screening candidates that are not worthy of their jobs, and they all want AI, but don't know where to start.2021 has to be a year where recruiters engage more with tech, data, and systems, so that they can engage better with their candidates, clients, and colleagues. How can AI (artificial intelligence) help?My Interview with Gareth Christian at ReciiI spoke with Gareth Christian at Recii. They specialise in conversational AI - wow that sounds cool! It's basically where your website helps screen out the candidates you don't want to apply for your jobs, and helps the ones that do, get through to you. I asked Gareth 3 questions about how conversational AI can help recruiters be more productive.1. Gareth, if 50% of candidate applications are a poor fit, how can we make sure that this doesn't bottleneck a recruiter's inbox?The last 12 months has seen a fundamental shift in the recruitment world from a candidate driven market to a role driven space. There’s been a 10-fold increase of job applications - some recruiters can now receive as many as 500 applications.Hence the knock-on effect is that more time is needed for screening. The recruitment process becomes bottled necked at the front, and there’s little time for the rest of the process. This is creating poor candidate (and colleague) experience.It affects sales, too - time to hire is increased and this impacts the consultant’s ability to generate sustainable revenue.Think about how can AI help “declutter” this part of the process.2. Gareth, if 13 hours spent screening candidates each week, with little time for candidate care, and this negatively impacts on candidate experience?With the massive increase in job applications, recruiters need to ensure they are speaking with the correct candidates. With application volumes increasing this can mean less time focusing on processes that can generate revenue.Conversational AI can speak to 000’s of candidates every minute, working through a database and applications to ensure each candidate file is updated, accurate and compliant. It can also remove unconscious basis through screening standardisation, suitability grading and soft skill assessment. A great help for D&I improvements.3. 76% of recruiters believe AI will have an impact on recruitment yet currently, only 10% embrace some form of AI - thoughts Gareth?The coronavirus pandemic has forced the recruitment industry to adopt new ways of working – working from home, technological and agile approaches to recruitment are key.The recruitment industry has always focussed on human interaction, and AI has been seen as “anti-recruiter” – when in fact it could be the driver of better candidate, client, and colleague experience. The key is understanding where in the recruitment process AI is best sat, and how it can boost the rest of the process.---Every piece of tech in your recruitment business needs to serve a purpose, and not simply be a cost. It needs a job to do - and it needs to deliver. AI and automation can take a lot of pain away in 2021 - where is your pain? No time, too many candidates, recruiters doing too much admin, dirty data, not enough jobs? How can tech help?Talking of Recruiters Having More Time and Making More Sales...Could you save your recruiters an hour a day, which is 6 weeks a year? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruitment Automations Kicking Butt: Clean Data, Speedy Processes, Less Staff, More Sales
Recruiters need more warm calls, cleaner and compliant data, sustainable sales, and more happiness. Recruitment leaders need to grow a sustainable team of productive recruiters, and generate less of a need to hire. Which recruitment automations can make this happen?If you are a Bullhorn client, you will be hearing about Herefish. Recruitment Marketers and leaders are excited about how it can do some serious heavy lifting in a year where we all need to get lean and mean! As part of our Herefish implementations, we’re being asked a lot about the specifics of how recruitment automation can actually help recruiters, apart from the obvious mass marketing and communications piece. So, I’ve listed some of my recruitment automation ideas which are going down a treat with my clients.Clean Data, Speedier Processes, Happier Recruiters, Less Need for HiringCovid, lockdown, home schooling – all of these disruptions have taught us a lot about Sales, marketing data, tech, hiring, staff morale, parenting! Recruitment Automation isn't just for big recruiters - we're finding that whether our clients are a 5 or 50 person recruiter, they are needing to do more with less, build back stronger, and be more sustainable.Candidates, clients, colleagues, and cash - here are some automation ideas for each of the 4Cs.3 Ways Herefish Can Help You With Candidates Think better job applications, warm calls, onboardingDistribute your jobs to get better quality applications. Track how people are engaging with your content – this will help you decide who to call – massive time saver! Professional onboarding candidates to give a consistent and better experience – happier candidates turn to contacts, which turn into more business! And compliance!? Imagine what life would have been like if Herefish had been able to nail your GDPR mare of 2018! Let it at least take the strain now! 3 Ways Herefish Can Improve Your Clients (Sales) Think warm calls, reconverting old clients, keeping existing ones Converting prospect clients into warm callsAbility to track lapsed and at-risk clients – to get recruiters to call and re-convert Client satisfaction surveys – to help you improve service levels – plus IDing issues before they become problems. 3 Ways Herefish Can Improve Your Colleague Experience and ProductivityThink cleaner data, speedier sourcing, being organised, reducing admin, happier recruiters, less stressed managers, less need to recruit… Removing time consuming and morale draining admin tasks Archiving old data to improve sourcing and reconversionsGetting reminders to ensure critical candidate and client tasks are delivered on time Plus - overall more time to be awesome, and for personal development and training - CRITICAL for 2021 to be a success.3 Ways Herefish Can Improve Your CASH Think speed – time to hire improved, contractors speedily recycled Think data – your asset being clean and compliant, creating less risk, more time - data is monetised!Think productivity – less people needed, and the ones you have working smarter Recruitment automation is not about replacing recruiters or admin, although it can mean you don’t need to hire as many people as you think, or grow your team back to 2019 levels. It’s about: Cleaner data Speedier sales Reduction of admin Cleaner, compliant data Happier, productive recruiters More effective marketing and marketers 2021 needs to be about speed, pipeline, sustainability. Look at your data, people, process – where could you do with automation doing your heavy lifting? Think about how automation can help you with your 4Cs, not just how it can help you send more messages to candidates. READ ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND HEREFISH
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