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Which KPIs Should Be Driving Your Recruitment Business' Marketing Strategy_
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The KPIs That Should Be Driving Your Recruitment Marketing Strategy in 2018

To generate tangible ROI through marketing, recruitment leaders should be focused on the 3Cs of recruitment marketing: Candidates, Clients, Consultants! They are the key three audiences of any recruitment business, so KPIs and day-to-day metrics need to be focused on these to create a profitable marketing strategy. We were delighted to win the Affiliate of the… Read more »

Vanity vs. Sanity – KPIs That Really Matter in Recruitment Marketing

I’ve written about recruitment marketers being more than simply a colouring-in-department and the brand police. There is often the perception that the average marketing department has lots of felt tipped pens and Canva, and is awaiting requests for another PowerPoint deck and job advert image creating.  This is exacerbated by the KPIs they have (or often don’t… Read more »

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What are the 4Cs Every Recruitment Leader Needs in 2018?

Calling All Recruitment Leaders, IT and Marketers in Recruitment! Did you grow your recruitment business in 2017, or simply break even? Do you want your 2018 to be the same as 2017? I delivered this popular session at the Recruitment Agency Expo this month – working with recruitment leaders to map success for 2018 –… Read more »

Star Wars Links for Star Wars Fans

Seven Links Star Wars Fans Must Click On!

You might have noticed our directors are a little geeky for Star Wars… You’ve probably heard all about Lisa’s love for Boba Fett by now, seen our Jedi themed 404 page …and even the dog is named after Han Solo! So it’s only natural that we’re excited to see The Last Jedi this week (already at 94% on Rotten… Read more »

christmas recruitment poem

Merry Christmas from the Barclay Jones Team!

Is it possible to be too enthusiastic about Christmas? Definitely not! Does the recruitment world need another Christmas blog? It definitely does! But we need to practise what we preach to our marketing mentees – less content, more marketing! And So an Idea Is Born… I spent some time perfecting my Christmas poem for you… Read more »

Presenting Our Recruitment Marketing Star of the Year 2017!

The Marketing and Digital Recruitment Awards are over, and our Marketing Star of the Year has been chosen! We love sponsoring these awards each year, not only because it’s a great night, but because it gives the marketing recruitment industry a chance to celebrate great talent in the digital and marketing sectors. The Marketing Star of the… Read more »

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