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Recruiters! With 80% of your day spent doing the wrong things, having to network around 7 people per sale, and the growing trend on relying on DATA to make your sale, what's does this year look like, and how can you use recruitment automation to generate more speed and pipeline?
My Interview With Billy at Bullhorn Automation
I spoke with Billy Davis at Bullhorn Automation - who's mission it is to revolutionise the recruitment industry. We've been working closely with him help our mutual clients to automate their recruitment processes. I asked Billy 3 questions about how recruitment automation can help drive sales (and productivity).
1. Billy, what are your thoughts B2B sales about how to use automation for data-based selling?
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I think providing a great experience will always have a positive place in sales. With the advancement of AI and machine learning I can see a time in which data becomes the biggest decision making factor in the sales process. We already see some of those shifts in the market today. Poor data quality undermines the effectiveness of AI and machine learning. The biggest benefit of Automation will be the increase in data quality. Identifying and fixing incomplete records, reducing manual data entry, and copying information already known from one area and transporting it to another are just a few mechanisms to achieve this.
2. Billy, how can recruitment automation help "nail the sale"?
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The most important advice here is to create a personal or employment brand so compelling that it can reach all those levels of connections. Recruitment automation can help in two critical capacities. It can act as your megaphone to the market and amplify your reach. It can ensure fantastic experience for candidates/clients so you have as many promoters as possible.
3. Billy, how can automation help recruiters focus on what they need to do to attract, engage, convert, and retain – rather than procrastinate?
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Automation is a tool to solve this problem. Not a solution in and of itself. Understanding the difference between value and non-value activities and coming up with a strategy to change existing behaviour is the ultimate solution. Automation can accelerate that strategy when deployed correctly. Examples include; Eliminating busywork, real time reminders/alerts with process instructions, client/candidate journeys to eliminate lack of communication at any recruitment stage, placement check ins and touchpoints, activity/behaviour driven communication and follow up, and freeing up time for relationship building.
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Monetise and Weaponise Your Recruitment Data, Time, and Targets
I'm excited about how recruitment automation positively impacts on the day of a recruiter - generating more time, better 3Cs (candidates, clients, colleague) expectations and experience - and really help the industry get back on track after such a disruptive few years.
We help recruiters via our Automation Buddy Programs to really monetise and weaponise their data, time, and targets.
READ ABOUT RECRUITMENT AUTOMATION
BOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATION
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