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4 Minutes for Recruitment Marketing to Generate Real ROI

Recruitment Leaders, and their Marketers, need to get ready for 2021. You need to develop higher expectations of what recruitment marketing can and should achieve. Here’s a pep talk that I gave at the beginning of the recent APSCo Marketing Forum. 4 Minutes for Recruitment Marketing to Generate Real ROIEven before Covid, getting your head around how sales and marketing could be more connected was a challenge:DataSystemsProcessPeople... were often misaligned. And FOMO meant that best practice sales-led marketing was sacrificed in favour of “Quick! Throw something at the wall!”.And with our sectors rapidly evolving, learning and development has never been more important. Staying up to speed with best practice use of marketing and sales tech and data is going to be a crucial goal for 2021.As a sales and marketing mentor in recruitment, I know that there's lots of change happening in the industry. Right now there's lots of positive tech and best practice ideas; recruitment automation and data monetisation has never been more important. Are your sales and marketing teams geared up? Or are you simply spending your profits on technology and data storage?Recruitment Marketing and Sales is a Time GameThe thing you have to focus on is how can you generate more time for your recruiters to be effective, and you need more time to make changes to your business.You need more time to either hire or training your experienced staff to be more effective. So fixate on small changes that you might be able to make to your business (or even large ones) to create more time, because that's where you're going to be able to build more become a much more stable business.Recruitment Marketing and Sales is a Numbers GameLook at the stats I share in the video below. Think:Data-based sellingLess time sourcingMore time retainingLead generationAnd, automating your recruitment to work less hours, bill more clients, hire less staff. - or indeed all 3!Watch this 4 minute pep talk for recruitment leaders and marketers. Shout if you’d value a call to go through how 2021 is a moment away and could be a lot more “fun/profitable” than 2020 if you have a connected sales and marketing function.Watch the Recruitment Marketing Pep Talk I Gave to APSCo MembersTalking of 2021 Being Awesome...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING

3 Ways to Help Recruiters Who Use Bullhorn Get Back on the Phone

Recruiters need more phone time. In fact, “Why can’t they just get on the phone?” is the common mantra of many of the recruitment leaders that we work with, and with Covid creating distractions, and holes in recruitment sales pipelines, picking up the phone has never been more important. If you use Bullhorn (and indeed the amazing Herefish) here are 3 tips to help you make more of the right calls!The recruitment process has become unfit. Too much data and too many systems makes the recruitment process sluggish at best…In fact 72% of placements made last year were with data you already had on your Bullhorn Recruitment CRM before you sourced it elsewhere. 13 hours a week spent sourcing candidates you already have… crazy!My team creates Bullhorn Training tips every month to help recruiters to improve their time management, sales and sourcing “fitness” – HIIT, high intensity interval training, is our mantra. I want to give you a PT session for Bullhorn, and other great rectec to help you improve your sales and sourcing fitness… Ready?Let’s take some measurements first, Recruiters!5 Vital Stats to Focus You On Recruitment Sales FitnessImproving your sales pipeline can be time consuming… but the data says a lot about where you need to focus your recruitment training, and time.It takes on average 18 calls to engage a new client.50% of your leads are likely to be a poor fit for you.80% of leads need at least 5 follow ups before conversion.The probability of selling to existing customers = 60-70%. Whereas new clients – 5%!Recruiters who use their CRM (Adapt / Bullhorn) effectively can improve productivity by 34% and sales by 29%3 Tips for Recruiter to Get Fit for Phone Calls and Sales!Our Recruitment HIIT on demand Recruitment training is designed for time-starved recruiters to take control of their sourcing and sales effectiveness and make small but effective changes to their workflows in 5-10minute videos.Here are 3 HIIT you can use to help you get sales-fit and make more of those critical phone calls!1. Use Bullhorn Submissions to Get the Best Candidates First and Speed Up Time to Placement2. Our Bullhorn Tip for Speedy BD and Recruitment Sales3. This one isn’t specific to Bullhorn, but boy/girl does it pack a punch for recruitment sales!It will give you a massive edge on your competition! And miraculously, get the candidates (and clients) you want to speak to calling YOU!Recruiters! Go for the Afterburn!It’s crucial that this year you’re focused on being a more effective recruiter. You need short, sharp HIIT to help you improve your recruiting fitness. You can then benefit from those delicious endorphins and afterburn!Talking of Recruiters Making More Sales...Could you save your recruiters 30 days a year, so they can bill more? Or maybe hire less recruiters?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING