Blogs by tag - Sales · Barclay Jones

3 Ways Recruitment Automation Can Help Your 4Cs

Recruiters need more warm calls, cleaner and compliant data, candidate management, aftercare to manage accounts, reconversions, sustainable sales and more happiness. (Phew...)Recruitment leaders need to grow a sustainable team of productive recruiters, and generate less of a need to hire.How can automation can make this happen?Effective recruitment technology like Bullhorn Automation can do some serious heavy lifting to free up time for your recruiters to focus on the “good stuff” – more phone time, more billing time, more fees. Recruitment automation should solve a pain in your recruitment business. Plus, it's rapidly helping some of our clients get ready for AI. (Read about our thoughts on AI in recruitment.)Clean Data, Speedier Processes, Happier Recruiters, Less Need for HiringThe recruiters we’ve worked with have had some mind blowing results as a result of using Bullhorn and Bullhorn Automation! For example for 1 client in just 4 weeks, we saved 3770 hours, and created a fantastic email open rate of 62% (which is 38% above the average).More time on the phone, speaking to the right candidates and clients. Less time and money wasted prospecting / hoping.But recruitment Automation isn't just for big recruiters. We're finding that whether our clients are a 5 or 50 person recruiter, they are needing to do more with less, build back stronger, and be more sustainable. But with the massive amount that automation can actually do, yes - you need be be strategic, but you also can tackle some serious "pains" in your recruitment business.What’s in it for you? Here are some automation ideas to help you improve your critical 4Cs – candidates, clients, colleagues, cash.3 Ways Bullhorn Automation Can Help You With Candidates Think better job applications, warm calls, onboarding:Distribute your jobs to get better quality applications. Track how people are engaging with your content – this will help you decide who to call – massive time saver! Onboard candidates professionally to give a consistent and better experience – happier candidates turn to contacts, which turns into more business! 3 Ways Bullhorn Automation Can Improve Your Clients (Sales) Think warm calls, reconverting old clients, keeping existing ones:Converting prospect clients into warm callsTracking lapsed and at-risk clients – to get recruiters to call and re-convert Client satisfaction surveys – to help you improve service levels – plus IDing issues before they become problems. 3 Ways Bullhorn Automation Can Improve Your Colleague Experience and ProductivityThink cleaner data, speedier sourcing, being organised, reducing admin, happier recruiters, less stressed managers, less need to recruit… Removing time consuming and morale draining admin tasks Archiving old data to improve sourcing and reconversionsOrganising to ensure critical candidate and client tasks are delivered on time Plus - overall more time to be awesome, and for personal development and training - our Recruitment HIIT training can help you nail this critical task.3 Ways Bullhorn Automation Can Improve Your CASH Think speed – time to hire improved, contractors speedily recycled. Easier to make more money.Think data – your asset being clean and compliant, creating less risk, more time - data is monetised! Less need for LinkedIn and job boards.Think productivity – less recruiters needed, and the ones you have working smarter. Recruitment automation is not about replacing recruiters or admin, although it can mean you don’t need to hire as many people as you think. It’s about: Cleaner data Speedier sales Reduced admin Cleaner, compliant data Happier, productive recruiters Effective marketing and marketers Your recruitment process needs to be about speed, pipeline, and sustainability. Look at your data, people, process – where could you do with automation doing your heavy lifting?Think about how automation can help you with your 4Cs, not just how it can help you send more messages to candidates.READ ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATIONTRY RECRUITMENT HIIT FOR FREE
3 Ways to Help Recruiters Who Use Bullhorn to Get Back on the Phone

Recruiters need more phone time. In fact, “Why can’t they just get on the phone?” is the common mantra of many of the recruitment leaders that we work with. World events, a deluge of data and systems, and holes in recruitment sales pipelines, means that picking up the phone has never been more important.The recruitment process has become unfit. Too much data and too many systems makes the recruitment process sluggish at best…In fact 72% of placements made last year were with data you already had on your Bullhorn Recruitment CRM before you sourced it elsewhere. 13 hours a week spent sourcing candidates you already have… crazy! (Source: Bullhorn / LinkedIn)We have some cool Bullhorn Tips and Training on our recruitment training platform, Recruitment HIIT. Our goal is to help recruiters improve their time management, sales and sourcing “fitness”. Let’s take some measurements first, Recruiters!5 Vital Stats to Focus You On Recruitment Sales FitnessImproving your sales pipeline can be time consuming… But the data says a lot about where you need to focus your recruitment training, and time.It takes on average 18 calls to engage a new client.50% of your leads are likely to be a poor fit for you.80% of leads need at least 5 follow ups before conversion.The probability of selling to existing customers = 60-70%. Whereas new clients = 5%!Recruiters who use their CRM (Bullhorn) effectively can improve productivity by 34% and sales by 29%Recruiters Need to Get Fit for Phone Calls and Sales!Our Recruitment HIIT on demand Recruitment training is designed for time-starved recruiters to take control of their sourcing and sales effectiveness and make small but effective changes to their workflows in 5-10minute videos. To get you started, here are three 1-minute tips you can use to help you get sales-fit and make more of those critical phone calls!1. Bullhorn Tip - Start-up Screens to Start Your Day with Speed Try our super easy 1-minute Bullhorn tip to help you save time and stay focused so that you can spend more time on the phone, managing your candidates and clients, and placing faster. CLICK TO WATCH2. Bullhorn Tip - Sell What Your Contacts DesireTry our desirable Bullhorn 1-minute tip to help you easily sell more candidates to your clients. CLICK TO WATCH3. Bullhorn Tip - Silver Medal Recruitment - Easy PlacementsTry our sterling silver Bullhorn 1-minute tip to help you easily place more candidates. Winner! CLICK TO WATCHRecruitment HIIT - The Best Recruitment and RecTec TrainingAlong with a wealth of the best recruitment (perm and temp) training, our Bullhorn HIIT series helps recruiters and resourcers to:Navigate around your Bullhorn CRM speedily to save time.Turbo boost your candidate sourcing strategies.Improve BD, account management, and your client relationshipsEffectively and speedily manage your jobs and placement process.And all the while focussing on using Bullhorn first to improve the way you source, engage, nurture, and place your candidates.If you're an existing HIIT client login and complete the workouts.Want a free trial to see how HIIT can help improve speed and pipeline?CLICK HERE FOR YOUR FREE TRIALRecruitment TrainingThis video is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, we train on those too!TRY HIIT FREE HERE
Automation RoI Webinar Series: Unlock Bullhorn Part 3 ~ Sell Faster and Easier

Recruitment leaders, ops and IT leaders and automation gurus. I know that sales may be hard for some of you right now, but it needn't be.If you actively engage with your Bullhorn data, you will sell more, and sell easier!So, before you throw time and money at job boards, LinkedIn, or outsourced marketing, it’s time to rediscover the goldmine you're sitting on.Part 3 of our "Unlock Bullhorn with Automation" webinar series is just the thing for you. We'll show you how to use automation to generate easy sales wins.REGISTER NOW🤔Why Am I Fixated on Selling From Bullhorn First?Consider the stats below...💸Recruiters that actively use their CRM can improve sales by up to 29%. Plus they can increase productivity by up to 34%, and sales forecast accuracy by 42% (Source: Salesforce).💸It costs 6x more to attract a new lead than to nurture one already in your CRM.Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line. (WeFlow)💸Re-engaged clients in your CRM convert 2x faster than cold leads.What is your strategy to capitalise on this stat? (Source: LinkedIn)⛔LinkedIn and Job Boards Are Dirty Data Sets Which You Need to Stop Wasting Money OnLinkedin and Job Boards are full of really dirty data, and it takes longer to engage and convert a client sourced from them than if you engaged and managed direct from your own database.Engaging relatively, warm, or even dormant, data could be a super-productive way to create easy-to-convert leads.Don't create "busyness" with ineffective sales, dirty data, disengaged clients, and thus a lack of RoE (return on effort).Help your recruiters to get off of the sales hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Automation Tips to Drive Stronger Sales from your Bullhorn Database:✅Speedy lead gen: Find leads in Bullhorn faster than it takes to open a new tab.✅Engage like a pro: Master smart engagement tricks to proactively manage your clients - don't let them get cold!✅Automate your edge: Learn how to use automation to clean, enrich, and activate your data to protect pipelines and ensure speedy, uninterrupted, placements✅Give your recruiters excuses to call clients: Yelling "pickup the phone" isn't enough - you need a warm call list to give your hungry recruiters!📍 Save Your Spot!When? 18June 2025: 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 24 April 2025: Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 21 May 2025: Engage with candidates on autopilot and nurture relationships effectively. Register Now📈 18 June 2025: Sall easier and faster. Register Now💡 Date TBC: Streamline your recruitment processes for maximum efficiency and profitability.Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION BUDDY SERVICECONTACT US ABOUT BULLHORN ROI
Recruiters! 10 Stats About Why Recruitment CRM Generates Easier Sales

Recruiters and leaders who want to make more placements—with less admin, cost, and time spent chasing hard-to-fill roles—need to rethink how they’re using Bullhorn.Too many recruitment sales strategies rely on LinkedIn, job boards, and Google, outsourced marketing, blood, sweat, and tears, while overlooking the most valuable asset: your CRM. That makes you less competitive, and costs you time, money, and margin.It's time to get proactive and revenue-generating!Recruitment Data Wealth💵💶💷Recruiters need clean, warm databases to see them through easy and tough times.I've seen a lot of tech and data paralysing the recruitment market, but still do not see enough of a connected approach to account management and lead generation in the recruitment sector. Lots of time and money is wasted buying more systems, and access to more data, rather than monetising what you have.If your Bullhorn CRM isn't clean, connected, and proactively used for lead generation and account management, you're sitting on a data dump—not a goldmine.What you need is:Engaged, loyal clients who refer.Candidates who come back—and bring their network.A CRM that drives leads, not just tracks them.This is what I call Data Wealth.💸 Start Monetising What You HaveRecruitment tech is booming, but also at a time where many recruiters are trying to cut back and need more sales. AI and Automation is a key goal for many recruiters and leaders this year. But what’s the point of more platforms and data if you’re not maximising what’s already at your fingertips?Instead of spending more on sourcing more leads, Linkedin Recruiter, and outsourcing your BD and marketing, start tapping into your own Bullhorn and data. A warm CRM is faster, cheaper, and more effective than cold sourcing every time.🔢CRM and Sales Stats Every Recruiter Should Know78% of placed candidates are already in your CRM. Yet many recruiters go straight to LinkedIn or job boards before checking their own database.Recruiters that use their CRM effectively can improve sales by up to 29%. CRM applications can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42%.It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive! CRM adoption increases forecast accuracy by 42%. Whether you have Analytics or not, this is a stat which focuses the mind on activity and pipelines.Leads nurtured via CRM systems make 47% larger purchases. A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads.80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?Only 30% of recruiter CRMs are considered “clean and current”. And a lack of faith in your system is driving costs up - you need more systems and data to tackle this lack of confidence.CRM users are 3x more likely to hit their sales targets. Companies that leverage CRM systems are 86% more likely to surpass their sales targets.Re-engaged clients in your CRM convert 2x faster than cold leads. What is your strategy to capitalise on this sta?The stats above are from a variety of sources, including Salesforce, The Brevet Group, Bullhorn, Weflow, and LinkedIn.Even just one of the stats above should be enough to make you stop and think "how can I use my Bullhorn system to generate easier to convert sales? (Whilst saving time and money outsourcing / buying more tech and data...)"💪Start Selling More and EasierAnd then ask -"I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help my team generate easier sales, whilst helping me reduce reliance and time/money wasted on Linkedin and Job Boards?"Let's start with our next batch of free webinars where we optimise and unlock Bullhorn to help you sell more (and easier).Recruiters!REGISTER FOR OUR "BULLHORN4SALES" WEBINARRecruitment Leaders and Automators!REGISTER FOR OUR UNLOCK SALES AUTOMATION WEBINAROr arrange a chat with us😇ARRANGE A CALL BACKRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Is Recruitment Ready for AI? Why 2025 Should Be Your Year of Preparation

There’s no doubt that AI is reshaping recruitment—but is the recruitment industry truly ready for it?In a recent battle planning chat with a client, I raised concerns about the readiness of most recruitment businesses to adopt AI meaningfully. While AI is already being used for tasks like note-taking, blog writing, research, creating prompts to help with screening and sales, I think that real transformation requires much more thought and time.For most recruitment firms, poor data quality and fragmented recruitment processes remain major barriers. If 2024 was the year of AI curiosity, 2025 needs to be the year of AI readiness.Get Your Recruitment House in Order FirstI think that recruitment leaders need to use the next 6–12 months to improve internal systems, particularly focusing on data hygiene (data wealth) and process automation. Too many firms are chasing shiny AI tools before ensuring their candidate and client data is clean, current, and usable. In fact, many recruitment CRMs are disorganised—polls show that messy and unstable databases are the norm, not the exception.Automation StrugglesEven the biggest players are feeling the pinch. I often hear of large enterprises struggling to get automation really driving performance due to internal resistance and territorial "leave my data alone" behaviour. Siloed departments, and change-averse individuals can inadvertently block progress, making it difficult to implement even basic automations and change.Plus, as much as the industry is keen to adopt efficiencies and tech, it's often not driving change through continuous, engaging, recruitment training.Automation and AI needs to be "sold" to recruiters with a WIIFM (What's in it for me?) approach. Even the best-intentioned recruiter may find it hard to step into the space that automation and AI creates for them.Have you been hired, or been the one doing the hiring, in the last 5 years? The turbulence, blind-siding, speed of change, means that stopping to take a breath and ensure best practice is a big ask!AI Can’t Replace Relationships (Yet!)My client gave a compelling example of AI not really driving the best outcome when their client was trying to use AI instead of their recruitment business.Luckily my client had the time and knowledge to step in and prevent their client from making a mistake.AI had failed to select the right candidate for a role, missing vital nuances only a seasoned recruitment consultant would catch. They campaigned for the candidate that AI had rejected. The client interviewed and offered!It’s a strong reminder that recruitment remains a relationship-driven business. AI can support consultants, but it can’t replace their ability to read people, understand market subtleties, or build long-term trust. (Yet...)Getting Back to Being Recruitment CONSULTANTSI encourage recruitment leaders to rethink traditional recruiting models—especially the classic 360 / 180 recruitment role.With automation and AI streamlining admin and sourcing, do you really need consultants to do everything? This could be the moment to specialise, refocus roles, and hire people who are better suited to today’s more tech-enabled recruitment landscape.There are way too many recruitment consultants who are actually recruitment co-ordinators / administrators. Large, dirty data sets, managed by untrained recruiters makes for a very transactional process, and this is at a time when recruiters really need to get back to consulting. (The clue is in the job title...)From Vicious to VirtuousThe recruitment industry’s heavy reliance on LinkedIn— which I think is one of the dirtiest databases—is another sign that recruiting firms aren’t maximising their own data or opportunity. The irony? Many of the best candidates are already sitting in your CRMs, but are overlooked in favour of job boards and external sourcing. This results in a vicious cycle of wasted time, rising costs, and lost opportunities.A recent poll confirmed this.Instead, recruitment businesses must create a virtuous cycle: invest in clean data, automate wisely, and help consultants to focus on consulting. With proper engagement, re-engaged candidates and clients can convert faster and generate more revenue than cold leads.The Road Ahead for RecruitersMy client summed it up well: their goals for the next six months are about efficiency, pushing back against unfair client demands, and focusing on higher-value deals.Yes! This is the mindset the industry needs.AI isn’t magic—but with smart preparation, clean data, and clear processes, it can be a game-changer for recruitment. Let 2025 be the year your recruitment business gets truly AI-ready.Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION BUDDY SERVICECONTACT US ABOUT BULLHORN ROI
Recruiter Productivity Series: Optimise Bullhorn Part 3 ~ Sell Faster with Less Effort

Recruiters – let’s get real. Sales is hard for some of you right now, but it needn't be.If you actively engage with your Bullhorn data, you will sell more, and sell easier!So, before you throw time and money at job boards, LinkedIn, or outsourced marketing, it’s time to rediscover the goldmine you're sitting on.Part 3 of our "Optimise Bullhorn" webinar series is for busy recruiters who want to get smart! We'll focus on how you can use Bullhorn to increase sales.REGISTER NOW🤔Why You Should Be Selling From Bullhorn FirstConsider the stats below...💸Recruiters that use their CRM effectively can improve sales by up to 29%. Active use of your CRM can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42% (Source: Salesforce).💸It costs 6x more to attract a new lead than to nurture one already in your CRM.Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line. (WeFlow)💸Re-engaged clients in your CRM convert 2x faster than cold leads.What is your strategy to capitalise on this stat? (Source: LinkedIn)🧠Don't Try and Generate Sales Everywhere - Get Smart!Linkedin and Job Boards are full of really dirty data, and it takes longer to engage and convert a client sourced from them than if you engaged and managed direct from your own database.Engaging relatively, warm, or even dormant, data could be a super-productive way to create easy-to-convert leads.Don't create "busyness" with ineffective sales, dirty data, disengaged clients, and thus a lack of RoE (return on effort).Get off of the sales hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Bullhorn Tips to Drive Stronger Sales from your Bullhorn Database:✅Speedy Sourcing:Find leads in Bullhorn faster than it takes to open a new tab.✅Sell Like a Pro: Master smart engagement tricks to manage your clients - don't let them get cold!✅Automate Your Edge: Learn how to use automation to clean, enrich, and activate your data so you never miss a top candidate again.✅Get Back to Placing: Stop wasting hours on manual tasks and focus on what you do best—placing great people in great roles.📍 Save Your Spot!When? 4 June 2025: 13:30 BSTREGISTER NOWPS. Want to go even further? Check out our "Optimise Bullhorn" webinar series.🔍 23 April 2025: Engage, nurture, place, and re-place. Watch the recording💬 14 May 2025: Source faster and easier. Register Now📈 4 June 2025: Sell faster and easier. Register Now💡 Date TBC: Streamline your recruitment processes for maximum efficiency and profitability.Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
3 Hacks to Help You Get More Testimonials for Easy Sourcing and Sales

As a recruiter you need easy sourcing and sales."Social proof" is key to this! Candidates and clients in your network who think that you're ace and are prepared to recommend that others work with you will drive your pipeline for you. But we often see a lack of process in getting recommendations and this makes recruitment harder.3 Stats to Focus You on Getting Testimonials9 out of 10 purchases happen because of peer recommendations. (Source: Marketing Charts)Referrals are 5x more effective than all other sources of hiring. (Source: Zeti)69% of clients would work with a recommended recruiter. (Source: CIPD)So, having a strategy to get recommended is key!1 Stat Says it All, Though!But here's the clincher: 91% of customers say they’d give referrals, but only 11% of salespeople ask for referrals. (Source: Sale Carnegie)So:Referrals, recommendations, testimonials are easy to get...However, recruiters are just not asking for them!But, recruiters! You have a wealth of candidates and clients to tap into and convert in to great referees.Choca Bullhorn CRMs.Busy LinkedIn contact lists.And surely for every placement you make you could get 1 x candidate and 1 x client testimonial... But are you?My 3 Tips to Help Get Testimonials and Weaponise Them for Easy Sourcing and Sales1️⃣Ask, but be specific! 💪Don't just ask for a testimonial and leave it to the client or candidate to get around to it. Have a call with them at the end of your assignment and ask them questions. These questions could get you started:What was your issue?Why did you choose to work with me?What did we do for you?How will this new hire / new job help you now?Give me 3 words to describe your experience of working with us. (These in be super helpful in getting your message across to who you want to work with...)This testimonial call will not only get you valuable feedback. It will also be a great excuse to manage your candidate and client experience (and account / pipeline), and also ideally help you get further business / candidate leads.Ask:Who do you know that we can also help?2️⃣Write it for them📝Draft 2-3 short paragraphs and email it back to the candidate/client to get their OK.Use their language in the copy you create - this will make it sound more human, less "markety", and also get them to sign off quicker.Pro tip! Ensure you use valuable keywords to ensure that this content is optimised on your website and LinkedIn profile when you come to publish it.3️⃣Get it online 📢Publish testimonials on:Your website, and not just on your testimonials page. Knit them into your blogs, job adverts, sector pages.Google updates - ask your marketer to do this for you.Your Linkedin profile recommendations. (Use the Request a recommendation feature in Linkedin and paste in your copy - make it easy for your community to recommend you.)Your Glassdoor page.Your email signatures.And create cute images. I use Canva to create speedy 2minute testimonials that I can use in my sales and marketing.My Final Tip? Timing is KeySo recruiters! Don’t be afraid to ask for a recommendation you deserve it!Promise yourself to ask for a recommendation from the candidate and client on your next placement – just do it! And then rinse and repeat using my tips above.And don't keep them secret - get the message out there. Your desk, pipeline, boss, and bank account, will thank you!Recruitment TrainingWe deliver the best Recruitment Training through live webinars and our online training platform Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, and more... we train on those too!TRY HIIT FREE HERE
Recruiter Productivity Series: Optimise Bullhorn Part 1 ~ Engage, Nurture, Place, and Re-Place

Recruiters and leaders — ready to do less admin, less sourcing, and make more placements?Do you need to be less reliant on LinkedIn and Job Boards, and have a more engaged, valuable database of candidates?Then Part 1 of our "Optimise Bullhorn" webinar series is for you. We'll fixate on candidate management and engagement.Let's show you some tips to engage with candidates effortlessly. Let's build stronger relationships using Bullhorn’s nurturing features: communicate, optimise, protect, PLACE! (And repeat!)💡 Why Candidate Management and Engagement MattersWe asked recruiters about their candidate management strategies. The results?🙈Most recruiters said their CRM was out of date.🙉Even more admitted their candidate engagement was reactive at best.🙊And LinkedIn and job boards still dominate, draining time and budget.AKA vicious cycle. You source externally, load even more data into Bullhorn, and don't have time to code it. Then your Bullhorn data gets colder and becomes irrelevant, and sourcing becomes slower and costlier. This vicious cycle repeats.📊 But these candidate management stats tell a different story!70%+ of placed candidates already exist in your CRM.It costs 6x more to source a new candidate than to re-engage.Recruiters spend up to1/3 of their time on admin.Re-engaged candidates are 2x more likely to be placed.Now ask yourself: What if that vicious cycle could be flipped into a virtuous circle?💥 From Vicious to Virtuous: Using Automation to Flip the Recruitment ScriptImagine a virtuous circle where your CRM is rich with warm, engaged talent, that's ready to refer and / or be placed. Oh, what joy to have a robust talent pipeline, and time to effectively manage it! Join us for this free webinar and learn how to use Bullhorn and smart workflows to build—and sustain—a thriving talent pipeline.📅 Webinar Highlights🛠️ Real-Life Bullhorn Tips to Drive Recruitment Workflows:Communicate en masse!Advanced searching - the smart way!Using lists of hot candidates to drive speedy recruitment cycles.Get organised with some cool Bullhorn features which free you up to do "the good stuff"!Recruitment leaders! Don’t invest in Bullhorn only to underutilise it and then wonder why you’re not getting results.Recruiters! Don’t create unnecessary "busyness" with messy data, inefficient workflows, and poor adoption, leading to a lack of return on effort (RoE).Whether you're new to Bullhorn or looking to refine your ATS/CRM strategy, this webinar series will provide you with actionable tips and real-world insights to immediately benefit your recruitment team.Watch Part 1 of our Optimise Bullhorn Webinar SeriesPS. Want to go even further? Check out our "Optimise Bullhorn" webinar series.🔍 23 April 2025: Engage, nurture, place, and re-place. Watch the recording above.💬 14 May 2025: Source faster and easier. Register Now📈 4 June 2025: Sell faster and easier.Register Now💡 Date TBC: Streamline your recruitment processes for maximum efficiency and profitability.Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Protect Your Pipeline with this Antidote to Backdoor Placements

Backdoor placements are often an "invisible" pipeline killer. Yet they are also a great opportunity to recover lost revenue. Silver linings! Are you missing out on smashing target by not actively managing backdoor placements? 20 Years Ago, in a Land Far Away...In Lisa and my younger days (20 years ago), we created a report to track theoretical backdoors, and had a team calling candidates at the employer they'd recently had an interview with. If they answered, they were put through to the recruiter to begin recouping the lost fee.Surely time has moved on and there are more effective and tech-driven ways of doing this? Plus, surely recruiters are better at sales admin and relationship management now, so back doors are less common? I'm not so sure... If anything more data and tech has actually created a less robust process in many firms.Let’s explore why tracking backdoor placements is critical and how to implement best practices and technology for spotting and reducing them.The Financial Impact of Backdoor PlacementsWhen a candidate you’ve introduced to a client is hired without your knowledge or agreement on fees, you lose the fee. This often happens when terms of business aren’t adhered to, or when a client chooses to go behind your back. Consider this: one recruiter we’ve worked with reported uncovering at least one lost fee per consultant annually. For a team of 30 recruiters, that’s a staggering £150,000 in potential net revenue. In one instance, a single backdoor placement resulted in a recovered fee of £32,000. These numbers are too significant to ignore.Additionally, recruiters often spend resources sourcing candidates from external platforms instead of leveraging their databases. Tracking and addressing backdoor placements encourages better use of internal resources while ensuring you recapture fees rightfully owed to your business.Building Trust and Strengthening Your Recruitment ProcessClients: Actively managing backdoor placements helps you optimise your client relationships. Clients who circumvent your terms of business do not value your partnership. Using Bullhorn to flag these incidents creates transparency and helps you spend time on clients who value you.Candidates: Additionally, having a proactive backdoor placement management process complements your silver medalist strategy. Silver medalists are candidates who reached advanced stages of the recruitment process but were not placed. By regularly engaging these high-potential candidates through your tracking systems, you keep them warm for future opportunities while minimising your reliance on external sourcing.Best Practices for Managing Backdoor PlacementsTrack Every Interaction: Ensure your CRM system captures interview stages and outcomes, even for candidates rejected at early stages. Use detailed note types like “Rejected at Interview” or “Rejected at CV Send” to maintain a clear record.Standardise Your Terms: Attach your terms and conditions to every client communication. This ensures clients can’t dispute fees later and provides you with a reliable audit trail.Monitor Data Ownership: Many lost placements are tied to inactive users or former consultants. Assign ownership of these candidates to managers to maintain visibility and accountability.Automate to Remove Human Error: Implement automation to consistently track candidate progress and flag potential backdoor placements. This minimises manual errors and improves data integrity.Automation - The Antidote to Backdoor PlacementsDuring a recent Bullhorn Automation User Group, I was asked about my top 3 ways to use automation. Backdoor placement management is one of those 3 ways. These 2 automations are a must of you are set on prevention and pipeline maximisation:Interview Confirmation automation: If you already use these automations, add a notification step, x months after the interview date. Choose a timeframe which suits your sector the best.Check Past Interviews (Backdoor): If you don't use Interview Confirmation automation, create a stand alone automation that tracks the interview date and does not have placement. Add a wait step x months later to send a notification to your recruiter to check-in with the candidate and check they don't have a new job. You could even do what Lisa and I set up in a previous life and call the employer and ask to speak to the candidate. If they answer... bingo!Process and Tech Is KeyUse tech to prevent them.Use tech to spot them.The bottom line is that backdoor placements aren’t just about recovering lost revenue; they’re an opportunity to refine your recruitment strategy, strengthen client and candidate relationships, and ensure your systems are robust enough to thrive in a competitive market. Take control, and turn these challenges into wins for your recruitment / staffing agency.And if you need help on your processes, your data, and your Bullhorn adoption / ROI - call us - we can help.Automation and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.Automation: We coach to inspire, and build your automations so you can recruit and sell!Bullhorn: We optimise, train, and improve RoI from your key recruitment system.READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
Automation RoI Webinar Series: Unlock Bullhorn Part 1 ~ Source Faster and Easier

Recruiters and leaders — do you need to spend less time sourcing and more time placing and having holidays?Do you need to be less reliant on LinkedIn and Job Boards, and increase your speed and quality of hire?Then Part 1 of our "Unlock Bullhorn with Automation" webinar series is for you. We'll fixate how you can use automation to improve your sourcing time and results.💡 Why Using Automation to Source MattersIn our recent Bullhorn Tips Webinar, we asked recruiters about where they source from first. And surprise! Linkedin and Job Boards were the usual suspects, followed by Bullhorn / Email inboxes etc...But this just doesn't add up when you consider the stats below...🔍 70–80% of placed candidates are already in your ATS/CRM Many recruiters overlook their existing talent pool and jump straight to job boards or LinkedIn. That’s time and money wasted on sourcing externally. Source: Bullhorn⏳ Recruiters spend an average of 13 hours per week sourcing candidates for a single role That’s nearly ⅓ of the average workweek just finding people, before any outreach or interviewing begins. Source: Entelo💸 It costs up to 6x more to source a new candidate than to re-engage an existing one Reaching out to warm candidates already in your system isn’t just faster—it’s smarter for your bottom line. Source: Beamery / Lever🎯 High-performing recruiters are 2x more likely to use sourcing automation tools Automation is becoming the secret weapon for sourcing speed and effectiveness. Source: LinkedIn🧊 60% of recruiters say they rarely revisit past candidates This leads to duplicated effort, missed opportunities, and databases turning cold. Source: BullhornIn today’s fast-paced recruitment world, automation is essential. It saves time, improves efficiency, and drives better results. But often we hear: I don't want to roboticise my business. I don't need automation - it won't work in my sector. Automation is just for mass mailing - we don't do that. These statements couldn't be more wrong... Automation cleans data, removes admin, creates opportunities and call lists, generates leads. And more... if you know how to weaponise it! 💥Don't Just Buy Bullhorn - Own It!Don't buy Bullhorn, not optimise it, then frown at the lack of RoI. Don't create "busyness" with ineffective workflows, dirty data, and poor performing recruiters, and thus a lack of RoE. Get off of the sourcing hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Automation Tips to Drive Stronger Sourcing from your Bullhorn Database:✅Remove the perceived barriers to sourcing from Bullhorn.✅Engage candidates to keep them warm and sourceable.✅Use our current favourite automation to drive up high quality job applications.✅Use a cool feature in Automation to automatically match candidates to your jobs.Watch this webinar if:You’re tired of LinkedIn / Job Board over-reliance. You need to speed up and the improve the quality of your hires.You want to scale your placements—not your sourcing costs.You want your recruiters to love sourcing from Bullhorn, so that they need less tools and have more time to place and sell.Watch Part 1 of our Unlock Bullhorn Series: Source Faster and EasierPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 24 April 2025: Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 21 May 2025: Engage with candidates on autopilot and nurture relationships effectively. Register Now📈 Date TBC: Boost lead generation using automation to improve conversion rates.💡 Date TBC: Streamline your recruitment processes for maximum efficiency and profitability.Automation BuddyWe are Bullhorn Automation and Bullhorn experts. We are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and / or build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICE
How Can You Revolutionise Your Recruitment Business with Data?

Recruitment leaders and their recruiters who want to explore how data can transform their desks, pipelines, and recruitment businesses need to listen to / watch this video about data in recruitment.The innovative SourceFlow invited me to chat with my long-time Star Wars buddy, Matt Comber.Watch / listen for ideas on the impact data can have on recruitment processes and how staffing firms can leverage it for greater success. Here are the key takeaways from our discussion.Why Data is Crucial for Recruitment and Staffing FirmsData is the backbone of modern recruitment. By embracing data, recruitment and staffing firms can:Boost Efficiency: Automate time-consuming tasks to focus on strategic efforts.Strengthen Relationships: Enhance connections with both candidates and clients.Make Informed Decisions: Use data to guide smarter, more effective choices.Data - Driving RoE (RoI is So Yesterday!)We chatted about the concept of Return on Effort (ROE), a more meaningful metric than ROI, and...Getting started with data, by understanding your market, and your niche and tapping into industry's data to uncover new opportunities and trends.Leverage existing tools before diving into new data sources. Make the most of the tools already available to you, like Bullhorn, and use automation intelligently to create opportunities - more time and deals!Managing data effectively. Declutter your database and avoid hoarding disorganised data. Prioritise quality over quantity to ensure your data is useful and actionable, and keep data healthy with regular cleans and meaningful workflows driving hygiene and monetisation. Stay connected!Nurturing relationships by using meaningful data points, such as interests or milestones, and personalising interactions.Monetise your recruitment website. Treat it like a goldmine, not just a digital brochure.5 Key Takeaways to Use Data to Revolutionise Your Recruitment BusinessClean, organised data is far more valuable than a vast quantity of it.Focus on building relationships through personalised engagement.Use tech to enhance human interactions, not replace them.Develop scalable, long-term data strategies to support your growth.Use your recruitment website to gather actionable insights and drive engagement, not just clicks!Dive deeper! Watch the full episode of Matt (Jedi-Master!) and my conversation for actionable insights on leveraging data for a strong (and exciting) year!Automation and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.Automation: We coach to inspire, and build your automations so you can recruit and sell!Bullhorn: We optimise, train, and improve RoI from your key recruitment system.READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
Productivity Webinar Series: Tips for Job-Short Recruiters - Easier Sales!

As a recruiter, you know that finding more jobs to work on is the key to consistent billings, stronger client relationships, and faster placements. But are you fully leveraging your Bullhorn database to uncover new opportunities and make selling easier?Watch our Recruiter Productivity webinar, where we’ll show you how to master Bullhorn and unlock more jobs to work. If you're tired of relying solely on job boards or struggling to find quality job leads, this session is a must-watch!Unlock More Jobs on Bullhorn and Place and Sell Faster😵We know that you either are job-poor or perhaps sometimes work the wrong jobs.🙈You may be too busy to see what's right there in front of you.📉On average if you have 5 jobs you only place 2! (One client recently told me it was 0.8 out of 5 - oh my!)🤑Your business is likely either over-investing in LinkedIn and job boards, or wasting precious time on the free versions, or both!😱Many jobs are being worked by more than 1 recruitment business. First past the post isn't a sustainable process!Who Should Watch this Bullhorn Tips Video?Recruiters and Resourcers looking to work on more jobs with less effort.Business Development and Sales Teams who want to win new clients faster, whilst also protecting their existing accounts.Recruitment Leaders aiming to maximise their team’s productivity and efficiency with Bullhorn.Why this Webinar MattersToo many recruiters spend hours searching for jobs, perhaps losing deals, and competing with hundreds of others for the same roles. Meanwhile, the smartest recruiters are using Bullhorn to uncover exclusive, high-value opportunities before they’re widely available.If you want to spend less time searching and more time placing, this session is for you. We’ll equip you with practical tips, real-life case studies, and a step-by-step guide to turn your Bullhorn data into your most powerful sales tool.Watch Our Bullhorn Tips for Job Short Recruiters - Easier Sales!Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI

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