Blogs by tag - Sales · Barclay Jones

Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Know

Recruiters, marketers, automators... If you’re running regular email campaigns to candidates or clients, with tech like Bullhorn Automation, unsubscribes are either a fact of life or something you dread, and may even be the reason you are not ambitious enough with your outreach.Through the free consultation calls I have with recruiter / leaders / automators who have Bullhorn, I’ve been finding myself talking a lot about managing recruitment campaign outputs, and dreaded unsubscribes.Unsubscribes can feel like a blow to your efforts, but there are ways to prevent them which I'll explore below.💡Be sure to also read my other blog: How Recruiters Can Turn Bounces and Unsubscribes into $£€- so that when you get an unsubscribe or hard bounce, you could actually create more recruitment opportunities.5 Ways to Reduce Your Candidates and Clients from UnsubscribingI've got lots of tips to share, that we coach in our Automation Buddy programs, but here's 5 to get you started today.1️⃣Clean up / segment your data I guarantee you have data which you no longer need (old sectors / job titles you no longer recruit for).Perhaps the data you need isn't coded well enough for you to segment it, hence you risk hitting parts of your community with the wrong content.But, don't procrastinate over this - you don't need a 100% clean database to start a campaign, or to make an approach. Clean up some data, and hit it. Then move on to the next layer to attack.2️⃣Subject lines need to punch above their weightKeep them short and sweet, but personalised (about them, not you (or recruitment) and relevant to your community.Think "mobile first" and ensure that your subject line can actually be read on a mobile device. For example, the Mail app on iPhones displays up to 78 characters in the subject line area.Emojis can help you stand out in a big list of emails, too.3️⃣Content, creating contentment (not consternation)I'm still seeing way too much recruitment content online, and not enough sector-specific content form recruiters.I yawn at interview tips / what to wear to interviews etc... It works less well than content aimed at your sector and job titles.At a stretch "Interview tips for Accountants" is better than a more generic topic, but even so, if that's the best content you can create, you need to try harder.What tech does your community use? Find out and talk about it.How is AI / world events affecting them? Find out and talk about it.It's never been easier to find out more about what makes your community tick - ask them, ask Google, ask AI!4️⃣Formatting to attract attention (but be WCAG-aware)I recently spotted a recruitment campaign where the email content was centred throughout and black and white - very uninspiring, and actually quite difficult to engage with.In the very least breath your brand colours into your content and check WCAG guidelines to ensure that you're not inadvertently muting your content.If your community uses Instagram / Facebook etc... be sure that they expect your content to have a life beyond black and white copy. Colour, emojis, personality - shine!5️⃣"Pitch" the unsubscribeWhat does the unsubscribe footer in your mailers look like?Is it simply an invite to unsubscribe? Or have you pitched that if they do, they'll miss out on future helpful content, and life-changing jobs?I see way too many campaigns that look like the goal is to generate unsubscribes! Ironically the footer is often more engaging than the mailer itself."We're fixated on helping our teaching community stay up to speed with the best tips, tricks, and jobs. You can unsubscribe, but then you may miss your next best teaching hack, or career move"...is better than..."Unsubscribe".📍Final Thought: Create Recruitment Campaigns to Keep Your Community SubscribedYour data, message, design are crucial to keeping your community from opting out.By keeping your content relevant, valuable, and human—you’ll build a database that’s active, engaged, and ready to work with you.Want help building an automation and outreach strategy to keep your community of candidates and clients opted in? Let’s talk.I offer free consultations to help leaders / recruiters / automators unlock the power of their Bullhorn database and create opportunities .BOOK YOUR FREE CONSULTATION
How Recruiters Can Turn Bounces and Unsubscribes into $£€

Recruiters, marketers, automators... If you’re regularly emailing candidates or clients—especially using tools like Bullhorn Automation you’ve likely become familiar with two things: unsubscribes and hard bounces.At first glance, they can feel like a blow to your efforts—but they’re not always what they seem. In fact, how you respond to them is where the real sourcing and sales opportunities lie.Through the free consultation calls I have with recruiters who have Bullhorn, a hot topic is unsubscribes and hard bounces. Neither outcome gives a nice fuzzy feeling. If someone unsubscribes it limits your chances of reaching out to them again.If you get a hard bounce, their email has failed or the server has blocked you.But rather than get frustrated, slowing down your marketing / automation efforts, get active and turn these apparent dead ends into business opportunities. I've got some tips to help you monetise the "no"!💡Be sure to also read my other blog: Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Knowhelp reduce the volume of unsubscribes.Unsubscribes and Hard Bounces Aren’t Always the EndTake it from someone who sends regular campaigns with Bullhorn/Automation/Sales/Sourcing tips. Here’s what I’ve learned:When you start poking around a database that hasn’t been touched in a while, you need to plan for:Inevitable bad, dirty dataLow trust due to radio silence / low communication volumeBounces and unsubscribesSo:1️⃣Stagger your outreach. A gradual send schedule helps you build a better picture of your data, keeps your sender reputation healthy, and gives you the time to review and action what’s coming back.2️⃣Use and A/B testing to tell you what works (and what bombs).3️⃣Then, and this bit is crucial, have a battle plan to turn what seems like a "no" into an opportunity.Not Every Unsubscribe or Hard Bounce is Final🏴What we often see—especially in recruitment—is that many unsubscribes are "false flags". It’s not the person opting out; it’s often their old email being shut down or a system admin / manager clearing mailboxes.Often, that person hasn’t gone—they’ve moved to another company.⛔Hard bounces should be an opportunity to follow the follow the leaver to their new company - and rekindle a relationship.Instead of blindly trusting your email system, build a workflow to monetise the "no".Here’s how I manage unsubscribes at Barclay Jones:Two months after each mailer, I check the unsubscribes.I investigate if they’ve left the company or simply moved jobs.If they’ve moved, I update their details in the CRM and re-engage them.I do the same with hard bounces by checking LinkedIn and updating records.Recruiters can recover valuable contacts this way—some of those “dead” leads could be placements waiting to happen! 🔥Don’t Burn Out Your Database (Or Recruiters)Another smart tip?Don’t hit your entire database all at once.A flood of bounces and unsubscribes is overwhelming—and tempting to ignore.💸Campaign the Clean ~ Create the Opps!Treat every email/automation campaign not just as marketing—but as a data quality (and data wealth) activity.Hard bounces? Check if the contact has left.Unsubscribes? Investigate the source.Build this into your CRM workflows—it doesn’t have to be hard or time-consuming.With the right process, they’re signals—not setbacks.Want help building an outreach and automation strategy to keep candidates and clients opted in?📅 Let’s talk!I offer free consultations to help leaders, recruiters, and automators unlock the power of their Bullhorn database.BOOK YOUR FREE CONSULTATION
3 Ways to Make More Money from Bullhorn - "Bullhorn for Sales" Tips Inside!

Winning more deals, placing more candidates, having more long-term (profitable) relationships, and making more money, is a key goal for recruiters and leaders. But often, the path to making a sale isn't smooth, straight, easy, or quick!The whole point of tech is that it's supposed to help, not hinder recruiters. BOOK YOUR FREE BULLHORN 4 SALES CONSULTATIONSales Prevention or Enablement?But, too much data, and not enough process or phone time is paralysing many recruiters. And many recruitment leaders are asking "why can't they just pick up the phone?"As a recruitment leader / recruiter, you should be able to rely on your Bullhorn CRM to power productivity and sales pipelines.But is Bullhorn really driving sales, or simply increasing costs?Why does using Bullhorn for sales matter?💪Recruiters that use their CRM effectively can improve sales by up to 29%. Plus, sales productivity increases by up to 34%, and sales forecast accuracy by 42%.💞It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.😱Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive and not selling!💸Leads nurtured via CRM systems make 47% larger purchases. Who knew that nurturing a contact means you sell more to them?🔁80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?🎯CRM users are 3x more likely to hit their sales targets. Compelling, and the ultimate reason to engage with Bullhorn.(Sources: Salesforce / Annuitas / Bullhorn)In short: Using your Bullhorn CRM for sales is a winner!But there's a catch! Perhaps your business doesn't feel that Bullhorn is the key to sales!💩Only 30% of recruiter CRMs are considered “clean and current”. Is a lack of faith in your system driving costs up? Do you need more systems and data to tackle this lack of confidence / adoption / productivity?How much is that costing your business?BOOK YOUR FREE BULLHORN 4 SALES CONSULTATIONHow Useful is Your Bullhorn CRM for Sales?We asked recruiters to give us one word to describe how they feel about using Bullhorn for sales and they said...Oh dear...And this is why you are potentially reliant on systems outside of Bullhorn for sales - eg. LinkedIn / Job Boards etc...Our Winning 3-Step TLC Strategy for Using Bullhorn to Make More MoneyChanging how Bullhorn is perceived and used for sales is critical!We help recruitment businesses weaponise their Bullhorn CRMs into clean, revenue-generating machines with a simple framework "TLC":Train recruiters to use Bullhorn for sales, help them understand WIIFM? “What’s in it for me?”, and get them loving using Bullhorn to drive sales.Legacy cleanse and activate: Find account management opportunities and create call lists based on existing data. Which leads already exist in Bullhorn that need re-activating?Campaigns: Create engaging outbound campaigns to new / legacy data to generate call lists / leads.No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.📍 Book a Free "Bullhorn 4 Sales" ConsultationI’d love to hear how you’re tackling improving sales with Bullhorn —and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.Identify quick-winsShare smart tools and automation optionsWhether your recruiters and resourcers struggle with account management, spotting and nurturing leads, speedy placements, we can help you build a practical, profitable, recruiter-friendly fix.Ready to give your Bullhorn and recruiters some TLC, and get Bullhorn driving sales?BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION🚀 Why Now?Because recruitment is too competitive to be slowed down by bad data, and unrewarding processes. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.If your consultants / resourcers are wasting time not converting or placing —or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.Bullhorn shouldn't be a necessary evil / nice to have / data dump - it should be a revenue generating business-critical recruitment system. Let’s get yours working the way it should.
Why Recruitment Data Health is Critical, 3 Ways to Long-Term Data Wealth

Recruitment and it's tech is moving faster than ever. But if your ATS/CRM is full of duplicates, outdated records, or incomplete contact details, you’re not just losing time—you’re losing revenue.Plus, Lisa recently attended Bullhorn's Automation and AI summit and the key "disabler" for engaging effectively with automation and AI was data health (or lack of!)Data Stealth or Data Wealth?As a recruitment leader, you rely on your CRM to power your recruiters' productivity, candidate/client experience, and bottom-line performance. But how confident are you in the health / quality of your data?Why does data health matter?💩 30% of CRM data becomes outdated each year🐌 Recruiters lose 4.3 hours/week to manual data issues📉 Dirty data can slash revenue by 12%😱 51% of UK firms say their CRM data isn't accurate enough to use🤒 Only 30% of CRM records are fully up to date🥳 Clean data boosts productivity by 14.6%(Sources: IBM / Experian / Bullhorn)In short: Bad data = missed placements, wasted time, lost revenue.If your Recruitment CRM has incomplete profiles, inconsistent job titles, or duplicate records, it’s not just frustrating—it’s slowing your team down.And if your candidate and client pools aren’t engaged, you're working blindfolded, hands tied behind your back, in a storm. (Metaphors galore!)1 Word to Describe Your DataWe asked recruiters to give us one word to describe their Bullhorn data and they said... Oh dear...Pointless Strategies to Clean Your Recruitment DataSome "popular" (but pointless) strategies include:Handing it to a temp / admin with zero sector knowledgeAsking recruiters to do it in their "free time"Ignoring it and piling in more dataThese are great strategies if you have money and time to burn, and data accuracy is not a goal.Our Winning 3-Step TLC Strategy for Data Health and WealthCleaning up your recruitment data involves more than simply giving it a spring clean every now and again. Your data needs to feed today's, tomorrow's, and next year's pipeline.We help recruitment businesses turn messy Bullhorn CRMs into clean, revenue-generating machines with a simple framework:Train recruiters on the “What’s in it for me?” angle so they take ownership of their data.Legacy cleanse: deduplicate, delete, or reactivate cold records.Campaign: engage and enrich new data automatically.No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.📍 Book a Free Recruitment Data Health ConsultationI’d love to hear how you’re tackling data challenges—and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.Identify quick-win cleanup opportunitiesShare smart tools and automation optionsWhether your recruiters and resourcers struggle with poor candidate matches, too many duplicate records, or “ghost” contacts no one has touched in over a year, we can help you build a practical, recruiter-friendly fix.Ready to clean up your data, reduce costs, and speed up your placements?BOOK YOUR FREE DATA HEALTH CONSULTATION🚀 Why Now?Because recruitment is too competitive to be slowed down by bad data. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.If your consultants / resourcers are wasting time cleaning up data manually—or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.Clean recruitment data isn’t a “nice to have”—it’s a competitive advantage. Let’s get yours working the way it should.
Recruiter Productivity Series: Optimise Bullhorn Part 4 ~ Place Faster with Less Effort

Let’s be honest—placing top talent isn’t just about sourcing and sending CVs. It’s about building smart, fast, and proactive processes to manage both your candidates and your clients. And if you’re using Bullhorn, you already have the tools—you just need to use them!Part 4 of our "Optimise Bullhorn" webinar series is for busy recruiters who need to protect and drive their placement processes. Leaving it to candidates and clients is not a great strategy! Scroll down to watch...Bullhorn Tips to Drive Placement SuccessRecruitment is fast-moving, competitive, and let’s face it, a little chaotic at times. If you’re not managing your placement processes effectively, you’re likely either making life hard for yourself or losing out. The data from Bullhorn / CIPD / LinkedIn tells us:📉 57% of candidates say they lose interest when communication drops off. That’s over half your shortlist potentially ghosting you.⏳ The best candidates are off the market in just 10 days—meaning delayed client feedback or disjointed processes can kill your placement before it even starts.💼 80% of placements come from just 20% of your Bullhorn database—so if you’re only looking outward and not reactivating past candidates, you’re leaving money on the table.🎯80% of candidates expect to be placed in less than 20 days.🧠 60% of clients say they want better communication from their recruiter. Not more CVs—more value.💑 Only 29% of customers are fully engaged.All of these stats have one thing in common: you need to take control of your process, and not assume that the candidate / client has your (or even their) best interest at heart!And that starts with better Bullhorn usage.🧠What You’ll Learn in the WebinarPart 4 of our "Optimise Bullhorn" webinar series is packed with tips you can use immediately to manage your time, tasks, and targets.✅ Smarter candidate engagement: How to set tasks and workflows that make follow-up a breeze (and stop candidates slipping through the cracks).✅ Client comms that convert: Use Bullhorn to track touchpoints, get reminders, and maintain proactive communication that wins trust and repeat business.✅ Automation that actually works: We'll talk about how automation can free you up to make more placements.💪Stop Playing Catch-UpIf you and your team is spending too long on admin, or even too long placing, or struggling to manage candidate and client expectations and experience —this free Bullhorn Tips webinar is for you.Your Bullhorn CRM should be your greatest time, task, and target management tool—not a dumping ground. Let’s "work it"!Watch the "Place Faster and Easier with Bullhorn" Webinar NowPS. Want to go even further? Check out our full "Optimise Bullhorn" webinar series.🔍 Engage, nurture, place, and re-place. Watch the recording💬 Source faster and easier. Watch the recording📈 Sell faster and easier. Watch the recording💡 Place faster and easier. Watch the recording above.🎯10 September 2025: Topic TBC - but it'll be good!Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
3 Ways Recruitment Automation Can Help Increase Recruitment Sales

Recruiters! With 80% of your day spent doing the wrong things, having to network around 7 people per sale, and the growing trend on relying on DATA to make your sale, what's does this year look like, and how can you use recruitment automation to generate more speed and pipeline?My Interview With Billy at Bullhorn AutomationI spoke with Billy Davis at Bullhorn Automation - who's mission it is to revolutionise the recruitment industry. We've been working closely with him help our mutual clients to automate their recruitment processes. I asked Billy 3 questions about how recruitment automation can help drive sales (and productivity).1. Billy, what are your thoughts B2B sales about how to use automation for data-based selling?I think providing a great experience will always have a positive place in sales. With the advancement of AI and machine learning I can see a time in which data becomes the biggest decision making factor in the sales process. We already see some of those shifts in the market today. Poor data quality undermines the effectiveness of AI and machine learning. The biggest benefit of Automation will be the increase in data quality. Identifying and fixing incomplete records, reducing manual data entry, and copying information already known from one area and transporting it to another are just a few mechanisms to achieve this. 2. Billy, how can recruitment automation help "nail the sale"?The most important advice here is to create a personal or employment brand so compelling that it can reach all those levels of connections. Recruitment automation can help in two critical capacities. It can act as your megaphone to the market and amplify your reach. It can ensure fantastic experience for candidates/clients so you have as many promoters as possible. 3. Billy, how can automation help recruiters focus on what they need to do to attract, engage, convert, and retain – rather than procrastinate?Automation is a tool to solve this problem. Not a solution in and of itself. Understanding the difference between value and non-value activities and coming up with a strategy to change existing behaviour is the ultimate solution. Automation can accelerate that strategy when deployed correctly. Examples include; Eliminating busywork, real time reminders/alerts with process instructions, client/candidate journeys to eliminate lack of communication at any recruitment stage, placement check ins and touchpoints, activity/behaviour driven communication and follow up, and freeing up time for relationship building. ---Monetise and Weaponise Your Recruitment Data, Time, and TargetsI'm excited about how recruitment automation positively impacts on the day of a recruiter - generating more time, better 3Cs (candidates, clients, colleague) expectations and experience - and really help the industry get back on track after such a disruptive few years.We help recruiters via our Automation Buddy Programs to really monetise and weaponise their data, time, and targets.READ ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATION
Bullhorn Tip - Organisation Charts for Smart Account Management

We have a smart account management (and BD) 1-minute tip to use Bullhorn to drive and secure your sales pipeline.Plus, if you have automation, it will enable a turbo-boosted approach to networking and driving a more efficient and profitable desk.📌Organise Your Real and Ideal ContactsBullhorn's company organisational charts feature allows you to map out your clients, real and prospect, so you can:Network the organisation not just the contact - it's risky when you have just 1 relationship. People move about a lot!Create battle plans to drive more sales. Who else can you get jobs from?Thus opening up new opportunities and securing your relationships. What a cute recruitment tip and Bullhorn tip!!Watch this 1-minute Bullhorn tip - then log in to Bullhorn and check each of your key accounts - have you mapped them fully so you're managing the account and not just the contact?Plus, your prospects - how mapped are they? Have you exploited the organisational charts feature to help with BD? Watch Our 1-Minute Bullhorn Tip to Help You Map Your ContactsNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOWTry our Recruitment Training platform for free, for the best Recruitment, Bullhorn, Analytics, LinkedIn, MS Teams, and Automation tips.TRY HIIT FREE HERE
11 Stats Every Recruiter Needs to Know Before Sending a Spec CV

Recruiters want two things: more time and a stronger pipeline. But here’s the reality...🔒 70% of jobs are never advertised. 📞 It can take up to 18 calls to reach a single prospect. 📬 And with email inboxes overflowing, your “Spec CV Send” could be lost before it’s even seen.We speak to recruiters every day who are in what we call a "JAM"—just about managing. You're doing the work, sending the CVs, following up… but placements aren’t landing the way they should. Why?Because sending a CV isn't enough anymore. You need that email to work—to stand out, get opened, and drive action. With lead lifecycles shrinking to 24 hours or less, being top of the inbox isn’t optional. It’s survival.So what’s the fix?🚀 11 Stats to Focus Your Spec CV Sends and Email MarketingThere’s no shortage of stats out there—but we’ve boiled it down to 11 stats (2 above and 9 below) to get you thinking (and transforming) your candidate marketing and boost placement success.Why Your CV Sends Are Falling Flat📩 Your clients receive 121 emails a day (and over 30 billion emails were sent last year).👀 Only 20% of emails ever get opened.🛑 And thanks to filters, 1 in 5 emails never even land in your client’s inbox.How to Get Your Emails Opened (and Actioned)🎯Be Relevant – 61% of clients open emails if your past contact was useful or timely. Build relationships, not just touchpoints.📌Nail Your Subject Line – 47% of recipients open emails based on the subject line alone. Ask yourself: What’s in it for them?💘Get Personal – Using the recipient’s name boosts action rates by 26%. Hi John beats Hello Sir/Madam every time.📱Think Mobile First – 30% higher open rates happen on phones. Short, punchy, and scannable wins.⌚Time is Everything – Most emails are opened within an hour. After 24 hours, your lead may be dead in the water.Convert Emails into Real Opportunities💪Recruiters using their CRM effectively are 34% more productive.🏃‍♂️‍➡️Our Bullhorn HIIT training helps you use your database to its full potential—so your best leads don’t slip through the cracks.🚦What These Stats Mean for YouIf your emails aren’t converting into interviews or jobs, it’s not just a marketing issue—it’s a process problem. And the fix doesn’t need to be complex. Clean data, sharp messaging, and smarter timing can put you back in the driver’s seat.So… What Do You Need to Do Now?✅ Audit your CV send process.✅ Review your CRM usage.✅ Craft better subject lines.✅ Re-engage old leads.✅ Learn what works—and automate it.This isn’t about sending more. It’s about sending smarter.Need help getting your emails working for you, not against you? Drop us a line—we’ll show you how to turn your database into a placement machine.CONTACT USThe Best Bullhorn and Recruitment TrainingWe have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Bullhorn Hacks, LinkedIn tips, automation, or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
3 Ways Recruitment Automation Can Help Your 4Cs

Recruiters need more warm calls, cleaner and compliant data, candidate management, aftercare to manage accounts, reconversions, sustainable sales and more happiness. (Phew...)Recruitment leaders need to grow a sustainable team of productive recruiters, and generate less of a need to hire.How can automation can make this happen?Effective recruitment technology like Bullhorn Automation can do some serious heavy lifting to free up time for your recruiters to focus on the “good stuff” – more phone time, more billing time, more fees. Recruitment automation should solve a pain in your recruitment business. Plus, it's rapidly helping some of our clients get ready for AI. (Read about our thoughts on AI in recruitment.)Clean Data, Speedier Processes, Happier Recruiters, Less Need for HiringThe recruiters we’ve worked with have had some mind blowing results as a result of using Bullhorn and Bullhorn Automation! For example for 1 client in just 4 weeks, we saved 3770 hours, and created a fantastic email open rate of 62% (which is 38% above the average).More time on the phone, speaking to the right candidates and clients. Less time and money wasted prospecting / hoping.But recruitment Automation isn't just for big recruiters. We're finding that whether our clients are a 5 or 50 person recruiter, they are needing to do more with less, build back stronger, and be more sustainable. But with the massive amount that automation can actually do, yes - you need be be strategic, but you also can tackle some serious "pains" in your recruitment business.What’s in it for you? Here are some automation ideas to help you improve your critical 4Cs – candidates, clients, colleagues, cash.3 Ways Bullhorn Automation Can Help You With Candidates Think better job applications, warm calls, onboarding:Distribute your jobs to get better quality applications. Track how people are engaging with your content – this will help you decide who to call – massive time saver! Onboard candidates professionally to give a consistent and better experience – happier candidates turn to contacts, which turns into more business! 3 Ways Bullhorn Automation Can Improve Your Clients (Sales) Think warm calls, reconverting old clients, keeping existing ones:Converting prospect clients into warm callsTracking lapsed and at-risk clients – to get recruiters to call and re-convert Client satisfaction surveys – to help you improve service levels – plus IDing issues before they become problems. 3 Ways Bullhorn Automation Can Improve Your Colleague Experience and ProductivityThink cleaner data, speedier sourcing, being organised, reducing admin, happier recruiters, less stressed managers, less need to recruit… Removing time consuming and morale draining admin tasks Archiving old data to improve sourcing and reconversionsOrganising to ensure critical candidate and client tasks are delivered on time Plus - overall more time to be awesome, and for personal development and training - our Recruitment HIIT training can help you nail this critical task.3 Ways Bullhorn Automation Can Improve Your CASH Think speed – time to hire improved, contractors speedily recycled. Easier to make more money.Think data – your asset being clean and compliant, creating less risk, more time - data is monetised! Less need for LinkedIn and job boards.Think productivity – less recruiters needed, and the ones you have working smarter. Recruitment automation is not about replacing recruiters or admin, although it can mean you don’t need to hire as many people as you think. It’s about: Cleaner data Speedier sales Reduced admin Cleaner, compliant data Happier, productive recruiters Effective marketing and marketers Your recruitment process needs to be about speed, pipeline, and sustainability. Look at your data, people, process – where could you do with automation doing your heavy lifting?Think about how automation can help you with your 4Cs, not just how it can help you send more messages to candidates.READ ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATIONTRY RECRUITMENT HIIT FOR FREE
3 Ways to Help Recruiters Who Use Bullhorn to Get Back on the Phone

Recruiters need more phone time. In fact, “Why can’t they just get on the phone?” is the common mantra of many of the recruitment leaders that we work with. World events, a deluge of data and systems, and holes in recruitment sales pipelines, means that picking up the phone has never been more important.The recruitment process has become unfit. Too much data and too many systems makes the recruitment process sluggish at best…In fact 72% of placements made last year were with data you already had on your Bullhorn Recruitment CRM before you sourced it elsewhere. 13 hours a week spent sourcing candidates you already have… crazy! (Source: Bullhorn / LinkedIn)We have some cool Bullhorn Tips and Training on our recruitment training platform, Recruitment HIIT. Our goal is to help recruiters improve their time management, sales and sourcing “fitness”. Let’s take some measurements first, Recruiters!5 Vital Stats to Focus You On Recruitment Sales FitnessImproving your sales pipeline can be time consuming… But the data says a lot about where you need to focus your recruitment training, and time.It takes on average 18 calls to engage a new client.50% of your leads are likely to be a poor fit for you.80% of leads need at least 5 follow ups before conversion.The probability of selling to existing customers = 60-70%. Whereas new clients = 5%!Recruiters who use their CRM (Bullhorn) effectively can improve productivity by 34% and sales by 29%Recruiters Need to Get Fit for Phone Calls and Sales!Our Recruitment HIIT on demand Recruitment training is designed for time-starved recruiters to take control of their sourcing and sales effectiveness and make small but effective changes to their workflows in 5-10minute videos. To get you started, here are three 1-minute tips you can use to help you get sales-fit and make more of those critical phone calls!1. Bullhorn Tip - Start-up Screens to Start Your Day with Speed Try our super easy 1-minute Bullhorn tip to help you save time and stay focused so that you can spend more time on the phone, managing your candidates and clients, and placing faster. CLICK TO WATCH2. Bullhorn Tip - Sell What Your Contacts DesireTry our desirable Bullhorn 1-minute tip to help you easily sell more candidates to your clients. CLICK TO WATCH3. Bullhorn Tip - Silver Medal Recruitment - Easy PlacementsTry our sterling silver Bullhorn 1-minute tip to help you easily place more candidates. Winner! CLICK TO WATCHRecruitment HIIT - The Best Recruitment and RecTec TrainingAlong with a wealth of the best recruitment (perm and temp) training, our Bullhorn HIIT series helps recruiters and resourcers to:Navigate around your Bullhorn CRM speedily to save time.Turbo boost your candidate sourcing strategies.Improve BD, account management, and your client relationshipsEffectively and speedily manage your jobs and placement process.And all the while focussing on using Bullhorn first to improve the way you source, engage, nurture, and place your candidates.If you're an existing HIIT client login and complete the workouts.Want a free trial to see how HIIT can help improve speed and pipeline?CLICK HERE FOR YOUR FREE TRIALRecruitment TrainingThis video is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, we train on those too!TRY HIIT FREE HERE
Automation RoI Webinar Series: Unlock Bullhorn Part 3 ~ Sell Faster and Easier

Recruitment leaders, ops and IT leaders and automation gurus. I know that sales may be hard for some of you right now, but it needn't be.If you actively engage with your Bullhorn data, you will sell more, and sell easier!So, before you throw time and money at job boards, LinkedIn, or outsourced marketing, it’s time to rediscover the goldmine you're sitting on.Part 3 of our "Unlock Bullhorn with Automation" webinar series is just the thing for you. We'll show you how to use automation to generate easy sales wins.... scroll down to watch🤔Why Am I Fixated on Selling From Bullhorn First?Consider the stats below...💸Recruiters that actively use their CRM can improve sales by up to 29%. Plus they can increase productivity by up to 34%, and sales forecast accuracy by 42% (Source: Salesforce).💸It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line. (WeFlow)💸Re-engaged clients in your CRM convert 2x faster than cold leads. What is your strategy to capitalise on this stat? (Source: LinkedIn)⛔LinkedIn and Job Boards Are Dirty Data Sets Which You Need to Stop Wasting Money OnLinkedIn and Job Boards are full of really dirty data, and it takes longer to engage and convert a client sourced from them than if you engaged and managed direct from your own database.Engaging relatively, warm, or even dormant, data could be a super-productive way to create easy-to-convert leads.Don't create "busyness" with ineffective sales, dirty data, disengaged clients, and thus a lack of RoE (return on effort).Help your recruiters to get off of the sales hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Automation Tips to Drive Stronger Sales from your Bullhorn Database:✅Speedy lead gen: Find leads in Bullhorn faster than it takes to open a new tab.✅Engage like a pro: Master smart engagement tricks to proactively manage your clients - don't let them get cold!✅Automate your edge: Learn how to use automation to clean, enrich, and activate your data to protect pipelines and ensure speedy, uninterrupted, placements✅Give your recruiters excuses to call clients: Yelling "pickup the phone" isn't enough - you need a warm call list to give your hungry recruiters!Watch Unlock Bullhorn Part 3 ~ Sell Faster and EasierPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the Recording📈 Sell easier and faster. Watch the video above💡 Place easier and faster. Watch the recording🎯 17 September 2025: Topic TBC - but it'll be good!Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
Recruiters! 10 Stats About Why Recruitment CRM Generates Easier Sales

Recruiters and leaders who want to make more placements—with less admin, cost, and time spent chasing hard-to-fill roles—need to rethink how they’re using Bullhorn.Too many recruitment sales strategies rely on LinkedIn, job boards, and Google, outsourced marketing, blood, sweat, and tears, while overlooking the most valuable asset: your CRM. That makes you less competitive, and costs you time, money, and margin.It's time to get proactive and revenue-generating!Recruitment Data Wealth💵💶💷Recruiters need clean, warm databases to see them through easy and tough times.I've seen a lot of tech and data paralysing the recruitment market, but still do not see enough of a connected approach to account management and lead generation in the recruitment sector. Lots of time and money is wasted buying more systems, and access to more data, rather than monetising what you have.If your Bullhorn CRM isn't clean, connected, and proactively used for lead generation and account management, you're sitting on a data dump—not a goldmine.What you need is:Engaged, loyal clients who refer.Candidates who come back—and bring their network.A CRM that drives leads, not just tracks them.This is what I call Data Wealth.💸 Start Monetising What You HaveRecruitment tech is booming, but also at a time where many recruiters are trying to cut back and need more sales. AI and Automation is a key goal for many recruiters and leaders this year. But what’s the point of more platforms and data if you’re not maximising what’s already at your fingertips?Instead of spending more on sourcing more leads, LinkedIn Recruiter, and outsourcing your BD and marketing, start tapping into your own Bullhorn and data. A warm CRM is faster, cheaper, and more effective than cold sourcing every time.🔢CRM and Sales Stats Every Recruiter Should Know78% of placed candidates are already in your CRM. Yet many recruiters go straight to LinkedIn or job boards before checking their own database.Recruiters that use their CRM effectively can improve sales by up to 29%. CRM applications can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42%.It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive! CRM adoption increases forecast accuracy by 42%. Whether you have Analytics or not, this is a stat which focuses the mind on activity and pipelines.Leads nurtured via CRM systems make 47% larger purchases. A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads.80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?Only 30% of recruiter CRMs are considered “clean and current”. And a lack of faith in your system is driving costs up - you need more systems and data to tackle this lack of confidence.CRM users are 3x more likely to hit their sales targets. Companies that leverage CRM systems are 86% more likely to surpass their sales targets.Re-engaged clients in your CRM convert 2x faster than cold leads. What is your strategy to capitalise on this stat?The stats above are from a variety of sources, including Salesforce, The Brevet Group, Bullhorn, Weflow, and LinkedIn.Even just one of the stats above should be enough to make you stop and think "how can I use my Bullhorn system to generate easier to convert sales? (Whilst saving time and money outsourcing / buying more tech and data...)"💪Start Selling More and EasierAnd then ask -"I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help my team generate easier sales, whilst helping me reduce reliance and time/money wasted on LinkedIn and Job Boards?"Let's start with our next batch of free webinars where we optimise and unlock Bullhorn to help you sell more (and easier).Recruiters!REGISTER FOR OUR "BULLHORN4SALES" WEBINARRecruitment Leaders and Automators!REGISTER FOR OUR UNLOCK SALES AUTOMATION WEBINAROr arrange a chat with us😇ARRANGE A CALL BACKRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI