How to Use Recruitment Awards to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 3 things I want to talk about today:A top sales tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!Industry Awards you can use within your niche sector to increase your pipeline.2023 Recruitment Awards you may want to focus on to improve your recruitment business.We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year, so know how awards can help you improve your sales pipeline and grow.1. Sales Tip - Use Recruitment Awards for BD and Account ManagementLet's face it, now more than ever, your sales strategies(business development and account management) are absolutely crucial in a post-pandemic world where the war for talent is raging, counter offers are rife, and clients need recruiters that they can trust, who understand their niche.By definition clients that are entering awards tend to be high growth, ambitious, and likely have money and time to spend on recruitment too! Surely?My top tips to add turbo to your business development and account management: 1. Speedily research which awards are prevalent in your niche sectors.2. Plot the dates into your diaries (the submission dates, shortlist dates, date of the event, day after the event).3. Make a noise, connect with the VIPs, shout out about these events - they are important to your niche sectors.4. Use this data by at least sending LinkedIn messages to the VIPs of these businesses when they are shortlisted, and then begin networking using your CRM and automation.5. Have targets and goals to convert these high-growth businesses into retained clients.Clients entering awards are "sure things" - be sure to have them in your BD and account management pipeline.We have plenty of other sales tips, as well as sourcing tips, candidate management, job qualification tips in Recruitment HIIT, too.TRY RECRUITMENT HIIT FOR FREE2. Recruitment Industry AwardsYou can utilise the upcoming awards within your niche sector to ensure you find, engage, nurture, and retain your clients. That's right, you can use the awards within your industry to generate sales without even submitting an awards entry. Your ideal clients are likely to enter awards within their sector to drive growth. Use the UK Industry awards list to spot potential clients you can engage with to improve your BD, account management tactics, and your pipeline.This is a great opportunity for you to show you understand your target client's niche. The UK Industry awards list alongside our sales tips in step 1 is a surefire way to improve your awards sales strategy. 3. 2023 Recruitment AwardsIf you want to use Recruitment Awards to attract attention and drive sales, you can of course enter some awards.Check out our 2023 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2023? Contact Usto get them added.)This year recruiters need to do more with less. The goal could be to win an award, but it's actually more likely to be bigger than winning. The goal is to generate more speed and pipeline (whether you enter, win, or simply attend!).Investing in Talent AwardsJanuary 2023 - The annual Investing in Talent Awards asks: Do your recruiters love working in your business? Is your company the consultancy of choice for contractors and temporary workers? If so, it’s time that your business receives well-deserved recognition for Investing in Talent. Onrec AwardsMarch 2023 - The prestigious Onrec AwardsCeremony has cemented itself in the calendar as a must-attend event. Not only is it an opportunity to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers in recruitment.Recruiter AwardsSeptember 2023 - The iconic Recruiter Awardsis the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted.APSCo AwardsSeptember 2023 - The APSCo Awards for Excellenceare a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.TIARAOctober 2023 - The TIARA Recruitment Awards recognises excellence in the UK’s best-performing recruitment companies with revenues above £5m.The Global Recruiter AwardsNovember 2023 - The Global Recruiter Industry Awardscelebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2023 - Established in 2001, the National Online Recruitment Awardsacknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. ... and for Other Sales Tips for Recruiters...Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). Hence, more billing time and more fees!We’d love you to try Recruitment HIIT for free. Or book a call to discuss your recruitment training.TRY RECRUITMENT HIIT FOR FREE
Generate More Sales from Your Candidates in Bullhorn
Recruiters! You need to recycle your Temp and Contract workers to help you sell more AND keep your candidates, clients, and boss happy. This Bullhorn tip is a great fix! Generate More Sales from Your Candidates in Bullhorn Recruiters who need to generate more sales from their temp / contract candidates love this tip when I show them on my Bullhorn training sessions. Plus, Perm Recruiters can use this Bullhorn tip to manage starter check-ins too. Are you a Temp or Contract Recruiter that needs to know when placements are ending so you can generate more fees from them? Are you a Perm Recruiter who needs an easy way to manage check-ins? Do you want a fast easy solution to help manage your time and boost productivity? Let me show you how to: See all your starters and candidates coming to the end of their placement - in one place. Recycle existing candidates or extend their placement (and extend your sales pipeline). Reduce the time you waste with an easy to navigate at-a-glance dashboard, so you can invest more time in your client and candidate relationships (and pipeline).Emma Mathieson, Understanding Recruitment Training & Development Manager. What was clear from the outset – Barclay Jones are all about ROI. They did more than simply help us with Bullhorn Training; they supported us with our Bullhorn processes which is critical for our ultimate goal – scalability.Watch My Latest 1-Minute Bullhorn Recruitment Sales HIIT Tip Here Talking of Recruiters Making More Sales...Could you save your recruiters an hour a day, and make an extra £18,750 a year per recruiter? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruitment Marketing ROI for 2021 with Members Only
Recruitment sales and marketing is a time and numbers game. 2020 was a massive distraction and disruption for the market – what do we need to do in 2021 to ensure that we spend the right time generating the right numbers? (Leads, candidates, opps, sales, recruiters?)Recruitment Marketing ROI for 2021How can recruitment marketing help with?:Data-based selling – which will be the dominant approach by 2025! Sourcing – the average recruiter spends in excess of 13 hours a week sourcing, only to find that most of their placed candidates, were already on their internal system! How to save time and money through recruitment marketing Retention – 2020 taught us some serious lessons about retaining candidates, clients, and colleagues – how can automation, and database monetisation help? Lead generation and business development – what should recruitment marketing be doing to rebuild recruitment businesses in 2021?Lisa will be talking Recruitment Marketing ROI 2021 with the knowledgeable Simon from Members Only - who shares her passion for marketing driving sales and recruitment business growth.Watch the Recruitment Marketing Webinar with Members Only HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
4 Minutes for Recruitment Marketing to Generate Real ROI
Recruitment Leaders, and their Marketers, need to get ready for 2021. You need to develop higher expectations of what recruitment marketing can and should achieve. Here’s a pep talk that I gave at the beginning of the recent APSCo Marketing Forum. 4 Minutes for Recruitment Marketing to Generate Real ROIEven before Covid, getting your head around how sales and marketing could be more connected was a challenge:DataSystemsProcessPeople... were often misaligned. And FOMO meant that best practice sales-led marketing was sacrificed in favour of “Quick! Throw something at the wall!”.And with our sectors rapidly evolving, learning and development has never been more important. Staying up to speed with best practice use of marketing and sales tech and data is going to be a crucial goal for 2021.As a sales and marketing mentor in recruitment, I know that there's lots of change happening in the industry. Right now there's lots of positive tech and best practice ideas; recruitment automation and data monetisation has never been more important. Are your sales and marketing teams geared up? Or are you simply spending your profits on technology and data storage?Recruitment Marketing and Sales is a Time GameThe thing you have to focus on is how can you generate more time for your recruiters to be effective, and you need more time to make changes to your business.You need more time to either hire or training your experienced staff to be more effective. So fixate on small changes that you might be able to make to your business (or even large ones) to create more time, because that's where you're going to be able to build more become a much more stable business.Recruitment Marketing and Sales is a Numbers GameLook at the stats I share in the video below. Think:Data-based sellingLess time sourcingMore time retainingLead generationAnd, automating your recruitment to work less hours, bill more clients, hire less staff. - or indeed all 3!Watch this 4 minute pep talk for recruitment leaders and marketers. Shout if you’d value a call to go through how 2021 is a moment away and could be a lot more “fun/profitable” than 2020 if you have a connected sales and marketing function.Watch the Recruitment Marketing Pep Talk I Gave to APSCo MembersTalking of 2021 Being Awesome...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Get More Recruitment Sales by Reconverting Clients in Bullhorn
You’re 70% more likely to recruit and sell to an existing client than a new one. This Bullhorn tip is for recruiters who want to save time, increase conversions, and get more money in the bank! (And it only takes a minute!) Let’s get reconverting! Get More Sales with Our Super Speedy Bullhorn BD Tip I've had some fabulous feedback from Recruiters when I have showed them this in my Bullhorn training sessions. It’s a great way to re-engage with previous and lapsed clients to improve sales speed and pipeline. This tip is from our suite of Recruitment HIIT for Bullhorn (+ Idibu, Paiger etc...)How about some "reconversion"?Would you like increase your pipeline by up to 29%? Are your conversion rates where you need them to be? Do you need a more targeted approach to BD? Let me show you how to: use Bullhorn to reconvert existing and lapsed clients:Improve your BD with existing and lapsed clients. Reduce the time you waste on other BD tasks. Maximise on your relationships with previous clients to win more business – reconvert! Watch My Latest 1-Minute Bullhorn Sales Tip HereRecruiters! Go for the Afterburn!It’s crucial that this year you’re focused on being a more effective recruiter. You need short, sharp HIIT to help you improve your recruiting fitness. You can then benefit from those delicious endorphins and afterburn!Could you save your recruiters 30 days a year, so they can bill more? Or maybe hire less recruiters?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs). TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruiters! Convert More Leads with Adapt BD Studios
Recruiters, you don't have the time or resources to work every job in your niche. You need a strong Leads process to help you convert more leads into jobs. This Adapt tip can help you track and convert the right leads into the best vacancies you can place. (More time, more commission, more sleep.) Recruiters! Convert More Leads with Adapt Studios I've had some amazing feedback from Recruiters when they see this in my Adapt training sessions. It’s a great way to track and organise new clients that you struggle to convert. You’ll improve speed and pipeline, without any unnecessary extra admin. Do you need to convert more leads? Are you looking for a targeted approach to BD? Do you think that if you’re more organised, you’ll convert more? Let me show you how to: Improve your BD with the new clients and contacts. Focus on the right Leads to convert into the best vacancies. Organise your leads to waste less time and generate more fees. Watch My Latest 1-MINUTE Adapt BD HIIT Tip HereTalking of Recruiters Making More Sales...Could you save your recruiters an hour a day, and make an extra £18,750 a year per recruiter? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
3 Ways to Help Recruiters Who Use Bullhorn Get Back on the Phone
Recruiters need more phone time. In fact, “Why can’t they just get on the phone?” is the common mantra of many of the recruitment leaders that we work with, and with Covid creating distractions, and holes in recruitment sales pipelines, picking up the phone has never been more important. If you use Bullhorn (and indeed the amazing Herefish) here are 3 tips to help you make more of the right calls!The recruitment process has become unfit. Too much data and too many systems makes the recruitment process sluggish at best…In fact 72% of placements made last year were with data you already had on your Bullhorn Recruitment CRM before you sourced it elsewhere. 13 hours a week spent sourcing candidates you already have… crazy!My team creates Bullhorn Training tips every month to help recruiters to improve their time management, sales and sourcing “fitness” – HIIT, high intensity interval training, is our mantra. I want to give you a PT session for Bullhorn, and other great rectec to help you improve your sales and sourcing fitness… Ready?Let’s take some measurements first, Recruiters!5 Vital Stats to Focus You On Recruitment Sales FitnessImproving your sales pipeline can be time consuming… but the data says a lot about where you need to focus your recruitment training, and time.It takes on average 18 calls to engage a new client.50% of your leads are likely to be a poor fit for you.80% of leads need at least 5 follow ups before conversion.The probability of selling to existing customers = 60-70%. Whereas new clients – 5%!Recruiters who use their CRM (Adapt / Bullhorn) effectively can improve productivity by 34% and sales by 29%3 Tips for Recruiter to Get Fit for Phone Calls and Sales!Our Recruitment HIIT on demand Recruitment training is designed for time-starved recruiters to take control of their sourcing and sales effectiveness and make small but effective changes to their workflows in 5-10minute videos.Here are 3 HIIT you can use to help you get sales-fit and make more of those critical phone calls!1. Use Bullhorn Submissions to Get the Best Candidates First and Speed Up Time to Placement2. Our Bullhorn Tip for Speedy BD and Recruitment Sales3. This one isn’t specific to Bullhorn, but boy/girl does it pack a punch for recruitment sales!It will give you a massive edge on your competition! And miraculously, get the candidates (and clients) you want to speak to calling YOU!Recruiters! Go for the Afterburn!It’s crucial that this year you’re focused on being a more effective recruiter. You need short, sharp HIIT to help you improve your recruiting fitness. You can then benefit from those delicious endorphins and afterburn!Talking of Recruiters Making More Sales...Could you save your recruiters 30 days a year, so they can bill more? Or maybe hire less recruiters?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
The Best Sales Tip for Recruiters - Loom to Attract and Engage
51% of recruiters tell us that sourcing candidates is their biggest pain - and that they spend 13 hours a week doing it - this is just not necessary when technology can cut through this pain speed up your recruitment process and give you more crucial time on the phone.This sales tip is a 1-minute hack to help engage and attract the ideal candidate and encourage them to pick up the phone to you.Recruiters! Get Your Candidates to Call You!We create monthly sales hacks and tips to improve your recruitment speed, sales and ROI. And this tip fits nicely with our approach to recruitment training - HIIT - high intensity interval training. Recruitment isn't complicated, but often too much data and not enough time can really screw up your process.Last year 73% of recruiters complained of a talent shortage. This easy sales tip will help you to attract the ideal candidates and generate warm calls that will save valuable time usually spent sourcing.And… it doesn’t cost a penny!Are you one of the 51% of recruiters that are worried about sourcing candidates?Do you struggle to get quality candidates to pick up the phone? Is sourcing slowing you down? (Are you spending the average 13 hours per week looking for candidates?)This recruitment sales tip will show you how to:Be competitive! Make you stand out from other recruitersSave you time! You need to track when candidates open your emails so you know when to call them)Make the phone ring with the right candidates! That holy grail of recruitment and sales!Watch My 1-Minute Recruitment Sales TipOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.Never miss a recruitment Hack again – sign up to receive your Recruitment Training newsletter today.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Forget Candidate Experience! What About Recruiter Experience?
Recruitment leaders - before Covid, was this you and your business?Too much data, not enough information…Too many applications, not enough candidates…Too many leads, not enough invoices…Too many systems, not enough process…Whether you have a team who have been, or are still on, furlough… Whether they are all back to work, in the office, or working from home…How can you get your recruitment team, and recruitment business, back on track?And do you even want to go back to what you had before?You likely want to:Increase productivityCreate more accountabilityImprove the recruiter experienceAnd you want to create a flexible and sustainable recruitment business to prepare you for the disruption that lies ahead. Your technology and team have never been more important. How can you use it and them to improve your recruiter experience, and thus your recruitment business?Watch My Speedy 20min RecExpo Seminar on Recruitment TrainingTalking of Recruiters Being Happier...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment HIIT
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