Recruiters! 10 Stats About Why Recruitment CRM

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Recruiters and leaders who want to make more placements—with less admin, cost, and time spent chasing hard-to-fill roles—need to rethink how they’re using Bullhorn.

Too many recruitment sales strategies rely on LinkedIn, job boards, and Google, outsourced marketing, blood, sweat, and tears, while overlooking the most valuable asset: your CRM. That makes you less competitive, and costs you time, money, and margin.

It's time to get proactive and revenue-generating!

Recruitment Data Wealth💵💶💷

Recruiters need clean, warm databases to see them through easy and tough times.

I've seen a lot of tech and data paralysing the recruitment market, but still do not see enough of a connected approach to account management and lead generation in the recruitment sector. Lots of time and money is wasted buying more systems, and access to more data, rather than monetising what you have.

If your Bullhorn CRM isn't clean, connected, and proactively used for lead generation and account management, you're sitting on a data dump—not a goldmine.

What you need is:

Engaged, loyal clients who refer.
Candidates who come back—and bring their network.
A CRM that drives leads, not just tracks them.

This is what I call Data Wealth.

💸 Start Monetising What You Have

Recruitment tech is booming, but also at a time where many recruiters are trying to cut back and need more sales. AI and Automation is a key goal for many recruiters and leaders this year. But what’s the point of more platforms and data if you’re not maximising what’s already at your fingertips?

Instead of spending more on sourcing more leads, LinkedIn Recruiter, and outsourcing your BD and marketing, start tapping into your own Bullhorn and data. A warm CRM is faster, cheaper, and more effective than cold sourcing every time.

🔢CRM and Sales Stats Every Recruiter Should Know

78% of placed candidates are already in your CRM. Yet many recruiters go straight to LinkedIn or job boards before checking their own database.
Recruiters that use their CRM effectively can improve sales by up to 29%. CRM applications can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42%.
It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.
Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive!
CRM adoption increases forecast accuracy by 42%. Whether you have Analytics or not, this is a stat which focuses the mind on activity and pipelines.
Leads nurtured via CRM systems make 47% larger purchases. A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads.
80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?
Only 30% of recruiter CRMs are considered “clean and current”. And a lack of faith in your system is driving costs up - you need more systems and data to tackle this lack of confidence.
CRM users are 3x more likely to hit their sales targets. Companies that leverage CRM systems are 86% more likely to surpass their sales targets.
Re-engaged clients in your CRM convert 2x faster than cold leads. What is your strategy to capitalise on this stat?

The stats above are from a variety of sources, including Salesforce, The Brevet Group, Bullhorn, Weflow, and LinkedIn.

Even just one of the stats above should be enough to make you stop and think "how can I use my Bullhorn system to generate easier to convert sales? (Whilst saving time and money outsourcing / buying more tech and data...)"

💪Start Selling More and Easier

And then ask -"I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help my team generate easier sales, whilst helping me reduce reliance and time/money wasted on LinkedIn and Job Boards?"

Let's start with our next batch of free webinars where we optimise and unlock Bullhorn to help you sell more (and easier).

Recruiters!

Recruitment and Bullhorn Training

We deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.

Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.