Blogs by tag - Data · Barclay Jones

Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Know

Recruiters, marketers, automators... If you’re running regular email campaigns to candidates or clients, with tech like Bullhorn Automation, unsubscribes are either a fact of life or something you dread, and may even be the reason you are not ambitious enough with your outreach.Through the free consultation calls I have with recruiter / leaders / automators who have Bullhorn, I’ve been finding myself talking a lot about managing recruitment campaign outputs, and dreaded unsubscribes.Unsubscribes can feel like a blow to your efforts, but there are ways to prevent them which I'll explore below.💡Be sure to also read my other blog: How Recruiters Can Turn Bounces and Unsubscribes into $£€- so that when you get an unsubscribe or hard bounce, you could actually create more recruitment opportunities.5 Ways to Reduce Your Candidates and Clients from UnsubscribingI've got lots of tips to share, that we coach in our Automation Buddy programs, but here's 5 to get you started today.1️⃣Clean up / segment your data I guarantee you have data which you no longer need (old sectors / job titles you no longer recruit for).Perhaps the data you need isn't coded well enough for you to segment it, hence you risk hitting parts of your community with the wrong content.But, don't procrastinate over this - you don't need a 100% clean database to start a campaign, or to make an approach. Clean up some data, and hit it. Then move on to the next layer to attack.2️⃣Subject lines need to punch above their weightKeep them short and sweet, but personalised (about them, not you (or recruitment) and relevant to your community.Think "mobile first" and ensure that your subject line can actually be read on a mobile device. For example, the Mail app on iPhones displays up to 78 characters in the subject line area.Emojis can help you stand out in a big list of emails, too.3️⃣Content, creating contentment (not consternation)I'm still seeing way too much recruitment content online, and not enough sector-specific content form recruiters.I yawn at interview tips / what to wear to interviews etc... It works less well than content aimed at your sector and job titles.At a stretch "Interview tips for Accountants" is better than a more generic topic, but even so, if that's the best content you can create, you need to try harder.What tech does your community use? Find out and talk about it.How is AI / world events affecting them? Find out and talk about it.It's never been easier to find out more about what makes your community tick - ask them, ask Google, ask AI!4️⃣Formatting to attract attention (but be WCAG-aware)I recently spotted a recruitment campaign where the email content was centred throughout and black and white - very uninspiring, and actually quite difficult to engage with.In the very least breath your brand colours into your content and check WCAG guidelines to ensure that you're not inadvertently muting your content.If your community uses Instagram / Facebook etc... be sure that they expect your content to have a life beyond black and white copy. Colour, emojis, personality - shine!5️⃣"Pitch" the unsubscribeWhat does the unsubscribe footer in your mailers look like?Is it simply an invite to unsubscribe? Or have you pitched that if they do, they'll miss out on future helpful content, and life-changing jobs?I see way too many campaigns that look like the goal is to generate unsubscribes! Ironically the footer is often more engaging than the mailer itself."We're fixated on helping our teaching community stay up to speed with the best tips, tricks, and jobs. You can unsubscribe, but then you may miss your next best teaching hack, or career move"...is better than..."Unsubscribe".A great tip is to allow candidates and clients to "Update their Preferences" which can provide your community with a way to help you make ore relevant the communications you are sending to them and/or update you on what they do find interesting. This can be done within Bullhorn Automation and is a useful way to reduce the Unsubscribes.📍Final Thought: Create Recruitment Campaigns to Keep Your Community SubscribedYour data, message, design are crucial to keeping your community from opting out.By keeping your content relevant, valuable, and human—you’ll build a database that’s active, engaged, and ready to work with you.Want help building an automation and outreach strategy to keep your community of candidates and clients opted in? Let’s talk.I offer free consultations to help leaders / recruiters / automators unlock the power of their Bullhorn database and create opportunities .BOOK YOUR FREE CONSULTATION
How Recruiters Can Turn Bounces and Unsubscribes into $£€

Recruiters, marketers, automators... If you’re regularly emailing candidates or clients—especially using tools like Bullhorn Automation - you’ve likely become familiar with two things: unsubscribes and hard bounces.At first glance, they can feel like a blow to your efforts—but they’re not always what they seem. In fact, how you respond to them is where the real sourcing and sales opportunities lie.Through the free consultation calls I have with recruiters who have Bullhorn, a hot topic is unsubscribes and hard bounces. Neither outcome gives a nice fuzzy feeling. If someone unsubscribes it limits your chances of reaching out to them again.If you get a hard bounce, their email has failed or the server has blocked you.But rather than get frustrated, slowing down your marketing / automation efforts, get active and turn these apparent dead ends into business opportunities. I've got some tips to help you monetise the "no"!💡Be sure to also read my other blog: Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Knowto help you reduce the volume of unsubscribes.Unsubscribes and Hard Bounces Aren’t Always the EndTake it from someone who sends regular campaigns with Bullhorn/Automation/Sales/Sourcing tips. Here’s what I’ve learned:When you start poking around a database that hasn’t been touched in a while, you need to plan for:Inevitable bad, dirty dataLow trust due to radio silence / low communication volumeBounces and unsubscribesSo:1️⃣ Don’t burn out your entire database all at once and overwhelm your recruiters with pointless "leads". A flood of bounces and unsubscribes is overwhelming—and tempting to ignore. Instead, work with your recruiters to identify the data that matters most (roles, skills, locations), so responses are relevant and recruiters engage.2️⃣ Stagger your outreach. A gradual send schedule helps you build a better picture of your data, keeps your sender reputation healthy, and gives you the time to review and action what’s coming back.3️⃣ Use and A/B testing to tell you what works (and what bombs).4️⃣Then, and this bit is crucial, have a battle plan to turn what seems like a "no" into an opportunity.Not Every Unsubscribe or Hard Bounce is Final🏴Unsubscribes: What we often see—especially in recruitment—is that many unsubscribes are "false flags". It’s not the person opting out; it’s often their old email being shut down or a system admin / manager clearing mailboxes.Often, that person hasn’t unsubscribed —they’ve moved to another company.⛔Hard bounces should be an opportunity to follow the follow the leaver to their new company - and rekindle a relationship.Instead of blindly trusting your email system, build a workflow to monetise the "no".Here’s how I manage unsubscribes at Barclay Jones:Two months after each mailer, I check the unsubscribes.I investigate if they’ve left the company or simply moved jobs.If they’ve moved, I update their details in the CRM and re-engage them.I do the same with hard bounces by checking LinkedIn and updating records.Recruiters can recover valuable contacts this way—some of those “dead” leads could be placements waiting to happen! 💸Campaign the Clean ~ Create the Opps!Treat every email/automation campaign not just as marketing—but as a data quality (and data wealth) activity.Hard bounces? Check if the contact has left.Unsubscribes? Investigate the source.Build this into your CRM workflows—it doesn’t have to be hard or time-consuming.With the right process, they’re signals—not setbacks.Want help building an outreach and automation strategy to keep candidates and clients opted in?📅 Let’s talk!I offer free consultations to help leaders, recruiters, and automators unlock the power of their Bullhorn database.BOOK YOUR FREE CONSULTATION
3 Ways to Make More Money from Bullhorn - "Bullhorn for Sales" Tips Inside!

Winning more deals, placing more candidates, having more long-term (profitable) relationships, and making more money, is a key goal for recruiters and leaders. But often, the path to making a sale isn't smooth, straight, easy, or quick!The whole point of tech is that it's supposed to help, not hinder recruiters. BOOK YOUR FREE BULLHORN 4 SALES CONSULTATIONSales Prevention or Enablement?But, too much data, and not enough process or phone time is paralysing many recruiters. And many recruitment leaders are asking "why can't they just pick up the phone?"As a recruitment leader / recruiter, you should be able to rely on your Bullhorn CRM to power productivity and sales pipelines.But is Bullhorn really driving sales, or simply increasing costs?Why does using Bullhorn for sales matter?💪Recruiters that use their CRM effectively can improve sales by up to 29%. Plus, sales productivity increases by up to 34%, and sales forecast accuracy by 42%.💞It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.😱Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive and not selling!💸Leads nurtured via CRM systems make 47% larger purchases. Who knew that nurturing a contact means you sell more to them?🔁80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?🎯CRM users are 3x more likely to hit their sales targets. Compelling, and the ultimate reason to engage with Bullhorn.(Sources: Salesforce / Annuitas / Bullhorn)In short: Using your Bullhorn CRM for sales is a winner!But there's a catch! Perhaps your business doesn't feel that Bullhorn is the key to sales!💩Only 30% of recruiter CRMs are considered “clean and current”. Is a lack of faith in your system driving costs up? Do you need more systems and data to tackle this lack of confidence / adoption / productivity?How much is that costing your business?BOOK YOUR FREE BULLHORN 4 SALES CONSULTATIONHow Useful is Your Bullhorn CRM for Sales?We asked recruiters to give us one word to describe how they feel about using Bullhorn for sales and they said...Oh dear...And this is why you are potentially reliant on systems outside of Bullhorn for sales - eg. LinkedIn / Job Boards etc...Our Winning 3-Step TLC Strategy for Using Bullhorn to Make More MoneyChanging how Bullhorn is perceived and used for sales is critical!We help recruitment businesses weaponise their Bullhorn CRMs into clean, revenue-generating machines with a simple framework "TLC":Train recruiters to use Bullhorn for sales, help them understand WIIFM? “What’s in it for me?”, and get them loving using Bullhorn to drive sales.Legacy cleanse and activate: Find account management opportunities and create call lists based on existing data. Which leads already exist in Bullhorn that need re-activating?Campaigns: Create engaging outbound campaigns to new / legacy data to generate call lists / leads.No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.📍 Book a Free "Bullhorn 4 Sales" ConsultationI’d love to hear how you’re tackling improving sales with Bullhorn —and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.Identify quick-winsShare smart tools and automation optionsWhether your recruiters and resourcers struggle with account management, spotting and nurturing leads, speedy placements, we can help you build a practical, profitable, recruiter-friendly fix.Ready to give your Bullhorn and recruiters some TLC, and get Bullhorn driving sales?BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION🚀 Why Now?Because recruitment is too competitive to be slowed down by bad data, and unrewarding processes. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.If your consultants / resourcers are wasting time not converting or placing —or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.Bullhorn shouldn't be a necessary evil / nice to have / data dump - it should be a revenue generating business-critical recruitment system. Let’s get yours working the way it should.
Why Recruitment Data Health is Critical, 3 Ways to Long-Term Data Wealth

Recruitment and it's tech is moving faster than ever. But if your ATS/CRM is full of duplicates, outdated records, or incomplete contact details, you’re not just losing time—you’re losing revenue.Plus, Lisa recently attended Bullhorn's Automation and AI summit and the key "disabler" for engaging effectively with automation and AI was data health (or lack of!)Data Stealth or Data Wealth?As a recruitment leader, you rely on your CRM to power your recruiters' productivity, candidate/client experience, and bottom-line performance. But how confident are you in the health / quality of your data?Why does data health matter?💩 30% of CRM data becomes outdated each year🐌 Recruiters lose 4.3 hours/week to manual data issues📉 Dirty data can slash revenue by 12%😱 51% of UK firms say their CRM data isn't accurate enough to use🤒 Only 30% of CRM records are fully up to date🥳 Clean data boosts productivity by 14.6%(Sources: IBM / Experian / Bullhorn)In short: Bad data = missed placements, wasted time, lost revenue.If your Recruitment CRM has incomplete profiles, inconsistent job titles, or duplicate records, it’s not just frustrating—it’s slowing your team down.And if your candidate and client pools aren’t engaged, you're working blindfolded, hands tied behind your back, in a storm. (Metaphors galore!)1 Word to Describe Your DataWe asked recruiters to give us one word to describe their Bullhorn data and they said... Oh dear...Pointless Strategies to Clean Your Recruitment DataSome "popular" (but pointless) strategies include:Handing it to a temp / admin with zero sector knowledgeAsking recruiters to do it in their "free time"Ignoring it and piling in more dataThese are great strategies if you have money and time to burn, and data accuracy is not a goal.Our Winning 3-Step TLC Strategy for Data Health and WealthCleaning up your recruitment data involves more than simply giving it a spring clean every now and again. Your data needs to feed today's, tomorrow's, and next year's pipeline.We help recruitment businesses turn messy Bullhorn CRMs into clean, revenue-generating machines with a simple framework:Train recruiters on the “What’s in it for me?” angle so they take ownership of their data.Legacy cleanse: deduplicate, delete, or reactivate cold records.Campaign: engage and enrich new data automatically.No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.📍 Book a Free Recruitment Data Health ConsultationI’d love to hear how you’re tackling data challenges—and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.Identify quick-win cleanup opportunitiesShare smart tools and automation optionsWhether your recruiters and resourcers struggle with poor candidate matches, too many duplicate records, or “ghost” contacts no one has touched in over a year, we can help you build a practical, recruiter-friendly fix.Ready to clean up your data, reduce costs, and speed up your placements?BOOK YOUR FREE DATA HEALTH CONSULTATION🚀 Why Now?Because recruitment is too competitive to be slowed down by bad data. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.If your consultants / resourcers are wasting time cleaning up data manually—or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.Clean recruitment data isn’t a “nice to have”—it’s a competitive advantage. Let’s get yours working the way it should.
How to Make Money from Your Recruitment CRM: The Data + Systems + People Model

Recruiters and recruitment marketers—if you want to drive this year with a sales-led strategy and start monetising your recruitment CRM, read on.💡CRM used effectively = 29% more productivity. But how do you actually do that?Are You Making or Wasting Money with Your CRM?Do you want to make money from your recruitment database, or just pay for it?Do you want your marketers generating leads, not just blogs and events?Do you want your recruiters consulting, and placing more, not just sourcing and wasting time on LinkedIn and job boards?All recruitment tech has one thing in common: what you put in determines what you get out. And right now, recruitment leaders are asking:How do I boost my recruiters’ placement rates?How do I get them off LinkedIn and onto our CRM and back on the phone?How can marketing generate leads that sales actually use?How do I turn our website and automation into money-makers?How can AI and automation drive growth?The answer? A simple but powerful focus on Data, Systems, and People.1. Data = Wealth💸Yes, people are valuable assets. But your data is what clients and candidates are actually buying. It fuels your pipeline—or clogs it.Too often, recruiters have too much data. They keep sourcing more, creating a FOMO-fuelled vicious cycle that kills productivity and profit. Instead of creating more, you need to work your existing data better. (Check out my "dig up stupid" data model below.)2. Systems = Speed + Scale🏃‍♂️‍➡️For years, I’ve said “Be CRM-first" or Bullhorn 1st. Finally, recruitment leaders are getting this concept.I've often said "too many systems and not enough process". That’s changing, with automation and AI now helping recruiters get more from the data they already own.Today’s recruitment software can guide your process instead of turning recruiters into co-ordinators and admins. But that only works if you have a systemised approach and use automation strategically.3. People = Process in Action💪Here’s the harsh truth: untrained recruiters = lost fees. PEBKAC is still an issue. Often, the problem exists between and chair and the keyboard.With 2/3 of workers leaving due to lack of training, this is a red flag for your bottom line. The average 10-person recruitment agency loses $€£10k when a recruiter leaves.Too many agencies rely on a one-time “go live” for systems and then leave it. But without ongoing, embedded training, recruiters forget, systems stagnate or change, and process breaks down.💡Your Fix? Connect the DotsData, systems, and people don’t work in silos. You need a joined-up recruitment process that allows your recruiters to consult—not just click.Data: Look again at the graphic above. Have you identified and are working your green and amber data, or are your recruiters drowning in FOMO and wasting time sourcing even more data? System/Process: But do you have a system (and process) for working your green and amber? Is your green and amber ready for automation and AI?People: What training are you giving your recruiters to effectively use your data and Recruitment CRM / systems so that they can make money rather than just administrate / co-ordinate?This is exactly why we deliver money-making Bullhorn RoI projects, Automation strategies, and have created Recruitment HIIT—an on-demand platform built to weaponise Bullhorn, LinkedIn, and your systems to drive placements and productivity.💥 Stop blowing cash. Start building profit—with the recruitment data, tech, and team you already have.BOOK A CALL TO CHAT ABOUT HOW TO DO MORE WITH WHAT YOU HAVE
11 Stats Every Recruiter Needs to Know Before Sending a Spec CV

Recruiters want two things: more time and a stronger pipeline. But here’s the reality...🔒 70% of jobs are never advertised. 📞 It can take up to 18 calls to reach a single prospect. 📬 And with email inboxes overflowing, your “Spec CV Send” could be lost before it’s even seen.We speak to recruiters every day who are in what we call a "JAM"—just about managing. You're doing the work, sending the CVs, following up… but placements aren’t landing the way they should. Why?Because sending a CV isn't enough anymore. You need that email to work—to stand out, get opened, and drive action. With lead lifecycles shrinking to 24 hours or less, being top of the inbox isn’t optional. It’s survival.So what’s the fix?🚀 11 Stats to Focus Your Spec CV Sends and Email MarketingThere’s no shortage of stats out there—but we’ve boiled it down to 11 stats (2 above and 9 below) to get you thinking (and transforming) your candidate marketing and boost placement success.Why Your CV Sends Are Falling Flat📩 Your clients receive 121 emails a day (and over 30 billion emails were sent last year).👀 Only 20% of emails ever get opened.🛑 And thanks to filters, 1 in 5 emails never even land in your client’s inbox.How to Get Your Emails Opened (and Actioned)🎯Be Relevant – 61% of clients open emails if your past contact was useful or timely. Build relationships, not just touchpoints.📌Nail Your Subject Line – 47% of recipients open emails based on the subject line alone. Ask yourself: What’s in it for them?💘Get Personal – Using the recipient’s name boosts action rates by 26%. Hi John beats Hello Sir/Madam every time.📱Think Mobile First – 30% higher open rates happen on phones. Short, punchy, and scannable wins.⌚Time is Everything – Most emails are opened within an hour. After 24 hours, your lead may be dead in the water.Convert Emails into Real Opportunities💪Recruiters using their CRM effectively are 34% more productive.🏃‍♂️‍➡️Our Bullhorn HIIT training helps you use your database to its full potential—so your best leads don’t slip through the cracks.🚦What These Stats Mean for YouIf your emails aren’t converting into interviews or jobs, it’s not just a marketing issue—it’s a process problem. And the fix doesn’t need to be complex. Clean data, sharp messaging, and smarter timing can put you back in the driver’s seat.So… What Do You Need to Do Now?✅ Audit your CV send process.✅ Review your CRM usage.✅ Craft better subject lines.✅ Re-engage old leads.✅ Learn what works—and automate it.This isn’t about sending more. It’s about sending smarter.Need help getting your emails working for you, not against you? Drop us a line—we’ll show you how to turn your database into a placement machine.CONTACT USThe Best Bullhorn and Recruitment TrainingWe have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Bullhorn Hacks, LinkedIn tips, automation, or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
3 Ways Recruitment Automation Can Help Your 4Cs

Recruiters need more warm calls, cleaner and compliant data, candidate management, aftercare to manage accounts, reconversions, sustainable sales and more happiness. (Phew...)Recruitment leaders need to grow a sustainable team of productive recruiters, and generate less of a need to hire.How can automation can make this happen?Effective recruitment technology like Bullhorn Automation can do some serious heavy lifting to free up time for your recruiters to focus on the “good stuff” – more phone time, more billing time, more fees. Recruitment automation should solve a pain in your recruitment business. Plus, it's rapidly helping some of our clients get ready for AI. (Read about our thoughts on AI in recruitment.)Clean Data, Speedier Processes, Happier Recruiters, Less Need for HiringThe recruiters we’ve worked with have had some mind blowing results as a result of using Bullhorn and Bullhorn Automation! For example for 1 client in just 4 weeks, we saved 3770 hours, and created a fantastic email open rate of 62% (which is 38% above the average).More time on the phone, speaking to the right candidates and clients. Less time and money wasted prospecting / hoping.But recruitment Automation isn't just for big recruiters. We're finding that whether our clients are a 5 or 50 person recruiter, they are needing to do more with less, build back stronger, and be more sustainable. But with the massive amount that automation can actually do, yes - you need be be strategic, but you also can tackle some serious "pains" in your recruitment business.What’s in it for you? Here are some automation ideas to help you improve your critical 4Cs – candidates, clients, colleagues, cash.3 Ways Bullhorn Automation Can Help You With Candidates Think better job applications, warm calls, onboarding:Distribute your jobs to get better quality applications. Track how people are engaging with your content – this will help you decide who to call – massive time saver! Onboard candidates professionally to give a consistent and better experience – happier candidates turn to contacts, which turns into more business! 3 Ways Bullhorn Automation Can Improve Your Clients (Sales) Think warm calls, reconverting old clients, keeping existing ones:Converting prospect clients into warm callsTracking lapsed and at-risk clients – to get recruiters to call and re-convert Client satisfaction surveys – to help you improve service levels – plus IDing issues before they become problems. 3 Ways Bullhorn Automation Can Improve Your Colleague Experience and ProductivityThink cleaner data, speedier sourcing, being organised, reducing admin, happier recruiters, less stressed managers, less need to recruit… Removing time consuming and morale draining admin tasks Archiving old data to improve sourcing and reconversionsOrganising to ensure critical candidate and client tasks are delivered on time Plus - overall more time to be awesome, and for personal development and training - our Recruitment HIIT training can help you nail this critical task.3 Ways Bullhorn Automation Can Improve Your CASH Think speed – time to hire improved, contractors speedily recycled. Easier to make more money.Think data – your asset being clean and compliant, creating less risk, more time - data is monetised! Less need for LinkedIn and job boards.Think productivity – less recruiters needed, and the ones you have working smarter. Recruitment automation is not about replacing recruiters or admin, although it can mean you don’t need to hire as many people as you think. It’s about: Cleaner data Speedier sales Reduced admin Cleaner, compliant data Happier, productive recruiters Effective marketing and marketers Your recruitment process needs to be about speed, pipeline, and sustainability. Look at your data, people, process – where could you do with automation doing your heavy lifting?Think about how automation can help you with your 4Cs, not just how it can help you send more messages to candidates.READ ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATIONTRY RECRUITMENT HIIT FOR FREE
Recruiters! 10 Stats About Why Recruitment CRM Generates Easier Sales

Recruiters and leaders who want to make more placements—with less admin, cost, and time spent chasing hard-to-fill roles—need to rethink how they’re using Bullhorn.Too many recruitment sales strategies rely on LinkedIn, job boards, and Google, outsourced marketing, blood, sweat, and tears, while overlooking the most valuable asset: your CRM. That makes you less competitive, and costs you time, money, and margin.It's time to get proactive and revenue-generating!Recruitment Data Wealth💵💶💷Recruiters need clean, warm databases to see them through easy and tough times.I've seen a lot of tech and data paralysing the recruitment market, but still do not see enough of a connected approach to account management and lead generation in the recruitment sector. Lots of time and money is wasted buying more systems, and access to more data, rather than monetising what you have.If your Bullhorn CRM isn't clean, connected, and proactively used for lead generation and account management, you're sitting on a data dump—not a goldmine.What you need is:Engaged, loyal clients who refer.Candidates who come back—and bring their network.A CRM that drives leads, not just tracks them.This is what I call Data Wealth.💸 Start Monetising What You HaveRecruitment tech is booming, but also at a time where many recruiters are trying to cut back and need more sales. AI and Automation is a key goal for many recruiters and leaders this year. But what’s the point of more platforms and data if you’re not maximising what’s already at your fingertips?Instead of spending more on sourcing more leads, LinkedIn Recruiter, and outsourcing your BD and marketing, start tapping into your own Bullhorn and data. A warm CRM is faster, cheaper, and more effective than cold sourcing every time.🔢CRM and Sales Stats Every Recruiter Should Know78% of placed candidates are already in your CRM. Yet many recruiters go straight to LinkedIn or job boards before checking their own database.Recruiters that use their CRM effectively can improve sales by up to 29%. CRM applications can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42%.It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive! CRM adoption increases forecast accuracy by 42%. Whether you have Analytics or not, this is a stat which focuses the mind on activity and pipelines.Leads nurtured via CRM systems make 47% larger purchases. A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads.80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?Only 30% of recruiter CRMs are considered “clean and current”. And a lack of faith in your system is driving costs up - you need more systems and data to tackle this lack of confidence.CRM users are 3x more likely to hit their sales targets. Companies that leverage CRM systems are 86% more likely to surpass their sales targets.Re-engaged clients in your CRM convert 2x faster than cold leads. What is your strategy to capitalise on this stat?The stats above are from a variety of sources, including Salesforce, The Brevet Group, Bullhorn, Weflow, and LinkedIn.Even just one of the stats above should be enough to make you stop and think "how can I use my Bullhorn system to generate easier to convert sales? (Whilst saving time and money outsourcing / buying more tech and data...)"💪Start Selling More and EasierAnd then ask -"I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help my team generate easier sales, whilst helping me reduce reliance and time/money wasted on LinkedIn and Job Boards?"Let's start with our next batch of free webinars where we optimise and unlock Bullhorn to help you sell more (and easier).Recruiters!REGISTER FOR OUR "BULLHORN4SALES" WEBINARRecruitment Leaders and Automators!REGISTER FOR OUR UNLOCK SALES AUTOMATION WEBINAROr arrange a chat with us😇ARRANGE A CALL BACKRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Recruiter Productivity Series: Optimise Bullhorn Part 3 ~ Sell Faster with Less Effort

Recruiters – let’s get real. Sales is hard for some of you right now, but it needn't be.If you actively engage with your Bullhorn data, you will sell more, and sell easier!So, before you throw time and money at job boards, LinkedIn, or outsourced marketing, it’s time to rediscover the goldmine you're sitting on.Part 3 of our "Optimise Bullhorn" webinar series is for busy recruiters who want to get smart! We'll focus on how you can use Bullhorn to increase sales.Scroll down to watch...🤔Why You Should Be Selling From Bullhorn FirstConsider the stats below...💸Recruiters that use their CRM effectively can improve sales by up to 29%. Active use of your CRM can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42% (Source: Salesforce).💸It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line. (WeFlow)💸Re-engaged clients in your CRM convert 2x faster than cold leads. What is your strategy to capitalise on this stat? (Source: LinkedIn)🧠Don't Try and Generate Sales Everywhere - Get Smart!LinkedIn and Job Boards are full of really dirty data, and it takes longer to engage and convert a client sourced from them than if you engaged and managed direct from your own database.Engaging relatively, warm, or even dormant, data could be a super-productive way to create easy-to-convert leads.Don't create "busyness" with ineffective sales, dirty data, disengaged clients, and thus a lack of RoE (return on effort).Get off of the sales hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Bullhorn Tips to Drive Stronger Sales from your Bullhorn Database:✅Speedy Sourcing: Find leads in Bullhorn faster than it takes to open a new tab.✅Sell Like a Pro: Master smart engagement tricks to manage your clients - don't let them get cold!✅Automate Your Edge: Learn how to use automation to clean, enrich, and activate your data so you never miss a top candidate again.✅Get Back to Placing: Stop wasting hours on manual tasks and focus on what you do best—placing great people in great roles.📍 Watch our Optimise Part 3 ~ Sell Faster with Less EffortPS. Want to go even further? Check out our full "Optimise Bullhorn" webinar series.🔍Engage, nurture, place, and re-place. Watch the recording💬Source faster and easier. Watch the recording📈Sell faster and easier. Watch the recording💡Place faster and easier. Watch the recording🎯Easy BD~ 08 October 2025: Register nowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION OFFERINGBOOK YOUR FREE CONSULTATION
Recruiters! 10 Reasons Why Candidate Engagement is Critical

Recruiters and their leaders who want to spend less time and money sourcing, and more time placing, need to read this blog and think about why they need to create a virtuous circle of talent.On our recent Bullhorn Tips webinar, where we focused on candidate management tips, we asked the attendees about their current candidate management strategy.The results were unsurprising, but also disappointing.They told us that their candidate database was...And that their candidate management strategy was...In other words, not future proof or focussed on creating a robust, easy to deliver pipeline. It's mainly focussed on live, active candidates who are imminently placeable... and Linkedin / Job Boards continue to win at the expense of the recruiter and their profits.Recruitment Data Wealth💵💶💷If we've learned anything (at least since 2008) we need a clean, warm databases to see us through easy and tough times.We need engaged, loyal, happy candidates who are easy to find, happy to recommend, refer, and show up!Some recruiters call this "Data Health" - I call it "Data Wealth".I've seen a lot of tech and data hitting the recruitment market, but still do not see enough process improvements to capitalise on it. We just keep buying more, rather than exploring how we actually need less, but need to work it better.It's Time to Move from Vicious to Virtuous!Recruiters still waste crazy amounts of time sourcing and advertising, but not enough time engaging and managing.And ironically, by not engaging, and letting hot data cool off, the industry creates silos of "cold" data. Hence sourcing is key and reliance on external systems is high, costs increase, placements take longer... Vicious cycle!What if, though, we take a moment? Let the stats below sink in, and engage with our systems and data in a proactive way. Could recruiters create a virtuous circle of engaged candidates staying loyal and placeable, meaning less need for job adverts, Linkedin, sourcing, and insanity?Yes!🔢Candidate Management Stats Every Recruiter Should Know78% of placed candidates are already in your CRM. – Yet many recruiters go straight to LinkedIn or job boards before checking their own database.Only 30% of CRM records are typically up to date. – That means 70% of your candidate data might be incomplete, inaccurate, or out of date.60% of recruiters admit to rarely revisiting past candidates. – This leads to missed opportunities and duplicated effort.It costs 6x more to source a new candidate than to re-engage an existing one. – Save budget and time by starting with your CRM.43% of recruiters say poor data quality negatively impacts their ability to place quickly. – Dirty data slows down sourcing, shortlisting, and matching.48% of candidates who apply to a role never hear back. – Proper candidate management helps ensure consistent communication and better candidate experience.80% of candidates say they’d reapply to a company with a good hiring experience. – Engagement doesn’t stop at “not selected”—it builds your future pipeline.Recruiters spend up to 1/3 of their time on admin. – Automation and smart candidate management free up time for relationship-building and placements.Re-engaged candidates are 2x more likely to be placed than cold-sourced ones. – Prior placements and silver medalists are often your hottest leads.Companies that nurture candidates improve quality of hire by 20%. – Keeping in touch with passive talent builds a stronger, more prepared pipeline.The stats above are from a variety of sources, including IBM, TalentBoard, Bullhorn, and LinkedIn.Even just one of the stats above should be enough to make you stop and think "how can I create a virtuous circle of happy, engaged, and placed candidates?"And then sourcing is simple!REGISTER FOR OUR SOURCING TIPS WEBINARAnd then ask - "I wonder how Barclay Jones can help with me Bullhorn RoI, Training, and Automation to help me engage my candidates more, and reduce reliance and time/money wasted on Linkedin and Job Boards?"Then arrange a chat with us😇ARRANGE A CALL BACK WATCH OUR CANDIDATE ENGAGEMENT WEBINARRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Automation RoI Webinar Series: Unlock Bullhorn Part 2 ~ Create a Virtuous Circle of Candidates

Recruiters and leaders — ready to do less admin and make more placements?Do you need to be less reliant on LinkedIn and Job Boards, and have a more engaged, valuable database of candidates?Then Part 2 of our "Unlock Bullhorn with Automation" webinar series is for you. We'll fixate on candidate management and engagement.Scroll down to watch💡 Why Candidate Management and Engagement MattersIn our recent Bullhorn Tips Webinar, we asked recruiters about their candidate management strategies.The results?🙈Most recruiters said their CRM was out of date.🙉Even more admitted their candidate engagement was reactive at best.🙊And LinkedIn and job boards still dominate, draining time and budget.AKA vicious cycle. You source externally, internal data gets colder and becomes irrelevant, sourcing becomes slower and costlier. And the cycle repeats.📊 Candidate Management by the Numbers:70%+ of placed candidates already exist in your CRM.It costs 6x more to source a new candidate than to re-engage.Recruiters spend up to 1/3 of their time on admin.Re-engaged candidates are 2x more likely to be placed.Now ask yourself: What if that cycle could be flipped?💥 From Vicious to Virtuous: Using Automation to Flip the Recruitment ScriptInstead, imagine a virtuous circle where:✅ Your CRM is rich with warm, engaged talent.✅ Your pipeline is always ready, without needing a new job ad.✅ Candidates actually reply to your emails.✅ Admin drops, and placements rise.That’s the power of Bullhorn Automation.Watch this free webinar and learn how to use Bullhorn Automation and smart workflows to build—and sustain—a thriving talent pipeline.This is part of our "Unlock Bullhorn" Automation webinar series.📅 Webinar Highlights🛠️ Real-Life Automation Tips to Drive Recruitment Workflows:Automate outreach to dormant candidates (without sounding robotic).Keep silver medalists engaged for future roles.Trigger real-time updates when candidates change jobs or locations.Build loyalty with consistent communication at every stage of the journey.Drastically reduce sourcing times and costs.💸 Turn Data Health into Data WealthThis Webinar is for you if:You’re tired of LinkedIn / Job Board over-reliance.You want to scale your placements—not your sourcing costs.You want a Bullhorn CRM to be a database and not simply be a data dump.Watch: Unlock Bullhorn Part 2 ~ Create a Virtuous Circle of CandidatesPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster. Watch the recording🎯Easy BD ~ 15 October 2025 Register NowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
Recruiter Productivity Series: Optimise Bullhorn Part 1 ~ Engage, Nurture, Place, and Re-Place

Recruiters and leaders — ready to do less admin, less sourcing, and make more placements?Do you need to be less reliant on LinkedIn and Job Boards, and have a more engaged, valuable database of candidates?Then Part 1 of our "Optimise Bullhorn" webinar series is for you. We'll fixate on candidate management and engagement.Let's show you some tips to engage with candidates effortlessly. Let's build stronger relationships using Bullhorn’s nurturing features: communicate, optimise, protect, PLACE! (And repeat!)💡 Why Candidate Management and Engagement MattersWe asked recruiters about their candidate management strategies. The results?🙈Most recruiters said their CRM was out of date.🙉Even more admitted their candidate engagement was reactive at best.🙊And LinkedIn and job boards still dominate, draining time and budget.AKA vicious cycle. You source externally, load even more data into Bullhorn, and don't have time to code it. Then your Bullhorn data gets colder and becomes irrelevant, and sourcing becomes slower and costlier. This vicious cycle repeats.📊 But these candidate management stats tell a different story!70%+ of placed candidates already exist in your CRM.It costs 6x more to source a new candidate than to re-engage.Recruiters spend up to1/3 of their time on admin.Re-engaged candidates are 2x more likely to be placed.Now ask yourself: What if that vicious cycle could be flipped into a virtuous circle?💥 From Vicious to Virtuous: Using Automation to Flip the Recruitment ScriptImagine a virtuous circle where your CRM is rich with warm, engaged talent, that's ready to refer and / or be placed. Oh, what joy to have a robust talent pipeline, and time to effectively manage it! Join us for this free webinar and learn how to use Bullhorn and smart workflows to build—and sustain—a thriving talent pipeline.📅 Webinar Highlights🛠️ Real-Life Bullhorn Tips to Drive Recruitment Workflows:Communicate en masse!Advanced searching - the smart way!Using lists of hot candidates to drive speedy recruitment cycles.Get organised with some cool Bullhorn features which free you up to do "the good stuff"!Recruitment leaders! Don’t invest in Bullhorn only to underutilise it and then wonder why you’re not getting results.Recruiters! Don’t create unnecessary "busyness" with messy data, inefficient workflows, and poor adoption, leading to a lack of return on effort (RoE).Whether you're new to Bullhorn or looking to refine your ATS/CRM strategy, this webinar series will provide you with actionable tips and real-world insights to immediately benefit your recruitment team.Watch Part 1 of our Optimise Bullhorn Webinar SeriesPS. Want to go even further? Check out our full "Optimise Bullhorn" webinar series.🔍Engage, nurture, place, and re-place. Watch the recording💬Source faster and easier. Watch the recording📈Sell faster and easier. Watch the recording💡Place faster and easier. Watch the recording🎯Easy BD ~ 08 October 2025: Register nowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI