How Can Recruiters and Their Leaders Drive Performance?
Recruitment can be a very reactive industry and process. But the best recruiters and leaders are proactive with their desks and businesses. Meet Vanessa Collins. Her 25+ years working with recruitment businesses gives invaluable insight. She chats with me about improving performance.Whether you’re a recruitment leader wanting a sustainable recruitment business with high-performing recruiters, or a recruiter wanting to run a successful recruitment desk, this vodcast is a great listen (or watch).Change, Perform, Skills!I chatted with Vanessa about how recruiters and leaders can:Optimise their desks and business - and she has a handy checklist to help!Change: How can you manage change?Perform: How can you improve performance?...And we discussed which skills are crucial for recruiters and leaders.Change isn't about "everything, everywhere, all at once..." Now more than ever improving performance is a key goal - but what works?Time to Drive (Not Be A Passenger!)You need to drive your candidates, clients, and colleagues (your 3Cs).Look out for key takeaways Vanessa has for you. What can you action now and in the future?Watch the trailer of my vodcast with Vanessa...The full vodcast, along with other great sales and recruitment training, can be found on our training platform Recruitment HIIT.SIGN UP FOR YOUR FREE HIIT TRIAL
How to Get Your Recruitment Data Clean and Automated
This Bullhorn Automation webinar has the sexy topic of data: health, hygiene, monetisation.We know that your data health makes or breaks your pipeline. Dirty data means more reliance on external systems and data sources just to find what you should already have. Plus it really slows down your placement and billing cycles, and costs you more!This webinar recording helps you assess how to achieve data health (and thus business health) either manually, or by using automation. It's a great watch with lots of tips whether you have Bullhorn Automation or not.Clean Up Your Recruitment Data So You Can Sell And Grow!In this recruitment automation webinar we talk about tools and techniques you can use to get your data, clean, healthy, and valuable. This is a great webinar if:You need to improve your data health.You need to reduce costs of and time on LinkedIn Recruiter and Job Boards.You need tips to help you manually clean your recruitment data.You need tips on how to "automate the clean".You are curious about automation, and want to know more about it can help you.You are just starting out with automation and want to "nail it".Or you have automation already but need to take it to the next level and feel that your data health gets in the way of going "turbo".Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Watch Our "Clean Up Your Data" WebinarTurbo Data CleanHey - Are you dirty? We're offering a new service to Bullhorn Automation clients.Dirty data costs money, time, sanity, and prevents growth. Our new “Turbo Clean” service will speedily clean and monetise your Bullhorn data so you can improve performance.Arrange A Free Consultation
How Can Recruiters Weaponise Their People, Data, and Process?
I'm delighted that APSCo asked me to deliver an Insight Webinar: The topic? How to improve performance with people, data, and process.Recruitment can either be an "everything, everywhere, all at once" numbers game, or it can be a sophisticated process delivered by niche experts who weaponise tech and data to deliver a solid and predictable pipeline. Recruiting this year means knowing how to engage with automation, data, and AI. Plus, you will need to secure your position as a key success factor to your clients' businesses and your candidates' life chances and careers. Technology should be making recruitment easier, but it's also made it more complex for many of you. It's time to get more productive and improve performance. Watch a recording of our webinar where the key takeaways were: How can recruiters engage with Kaizen to drive stronger pipelines? Where can you improve performance?How can you weaponise your data and tech to improve performance?The differences between automation and AI - and how this may impact your recruitment business.What you should automate without delay.What is the coolest recruitment tool?What parts of your recruitment workflow you need to humanise, and how.If you are an APSCo member...Watch the video hereNot an APSCo member? Click here to find out how to join.Want the slides with our insights? No problem - push the button!Download Our Weaponise Slide DeckAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.
Automation Mythbusted - The Reality of Recruitment Automation
Recruitment automation (not to be belittled by the mere "marketing automation") is allowing many recruiters to save money, time, headspace, and...Weaponise their data.Speed up their placements.Sell more. Plus more...But like all advances in tech, there are myths and legends which surround it.Myths like:It's a time-consuming beast of a project.You need a full-time employee to implement it.Once live it's a full-time job to manage it.If you can't go "big bang", don't bother!I chatted with Wayne (AKA "The Automator") and Jay (from Bullhorn) about these myths versus the reality. What is the reality of implementing recruitment automation?Automation Myths... Busted!We chatted about:What really happens during an implementation?What do you gain (and what do you lose) when you automate?How can you start your project with a small number of powerful automations to give you breathing space and reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards?What does a good "cadence" of automations look like?This short myth-busting video is a must-watch for recruiters big, small, and cute, who need head space, easier and cheaper sourcing, reduced reliance on Linkedin and job boards, stronger pipelines, and happier recruiters.Watch our "Automation - Mythbusted" Chat Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can Recruiters Use Data to Drive Performance?
Recruiters - Your data is one of your most important assets. Data coupled with your time, your process, and your wit, can make for a super slick and profitable recruitment process. But if you don’t know your numbers, and you don’t work your data, you are simply a recruitment administrator, being busy, but not being very effective. In my vodcast with Tracey O’Neill from The Data Consultant we chatted about how you can: Work your data. Control your process. Be a profitable Recruitment Consultant and Leader.Whether you’re a recruitment leader wanting a sustainable recruitment business with high-performing recruiters, or a recruiter that wants to run a successful recruitment desk, this vodcast is a great listen (or watch).Sexy / Clients / RoEI chatted with Tracey about how to use data to be a more effective recruiter:Data: A sexy asset which can drive your recruitment candidate and sales pipeline.Clients: Own their data, work it, and drive your relationships!RoE: What is it and what's it got to do with data and recruitment?What key takeaways does Tracey have for recruiters and recruitment leaders regarding how they can use data to run their desks and businesses?Recruitment leaders and recruiters – buckle up and get at least one takeaway to help you improve performance.Watch the trailer of my vodcast with Tracey...The full vodcast, along with other great sales and recruitment training, can be found on our training platform Recruitment HIIT.SIGN UP FOR YOUR FREE HIIT TRIAL
How to Weaponise Your Recruitment Data with Analytics
Recruiters are drowning in data and this makes them unproductive. It’s paralysing. Whether you’re a recruitment leader wanting a sustainable recruitment business with high-performing recruiters, or a recruiter that wants to run a successful recruitment desk, this podcast is a great listen (or watch).Too Much Recruitment Data, Not Enough Performance? We know the recruitment data stats: 72% of the candidates placed are on your Bullhorn CRM before you spend time and money sourcing them externally. The best candidates are off the market in 10 days If a recruiter has 10 jobs, they’ll likely only place 2 These recruitment stats make recruitment a process of luck and sometimes hope! I’m joined by the mighty Andy Hill from Bullhorn Analytics. We talked about weaponising recruitment data. We looked at how recruiters can use data to be more productive, improve recruiter performance, and make some money. I asked Andy some questions: The role of the recruiter is evolving, and data is at the centre. How does Andy feel about how recruiters should evolve to capitalise on your Bullhorn data? What skills does Andy feel recruiters need to be effective? What do recruitment leaders need to stop doing? What is a recruiter’s “real” job? Andy talks about tridents and bows and arrows (and data) –what’s that got to do with recruitment? What key takeaways does Andy have for recruiters and recruitment leaders regarding how they can use data to run their desks and businesses? Recruitment leaders and recruiters – buckle up! Listen/watch, and whether you have an analytics tool or not, get at least one takeaway to help you improve performance. Watch the trailer of my vodcast with Andy...The full vodcast, along with other great sales and recruitment and Analytics training, can be found on our training platform Recruitment HIIT.SIGN UP FOR YOUR FREE HIIT TRIAL
How Can You Improve Recruiter Productivity with Automation?
We recently ran a Bullhorn Automation webinar and "automating productivity" was the topic.There's always room for improvement in recruitment, whether it be speedier sourcing, stronger BD, quicker time to hire, or stronger relationships driving stronger accounts.However, with too much tech and data, and not enough automation, recruitment is often an "everything, everywhere, all at once" sector. And being more productive just means working longer hours, or buying more tech that you haven't got the time to get ROI from.Automation Is a Time MachineAutomation isn't new - we've had it since the dawn of time. But in recruitment, it's a recent game-changer!Smart! Automation can create a super-smart recruitment process. Warm! Automation can keep your candidates and clients happy (and warm).Sustainable! Automation can make you and your team and time more sustainable.Along with our Bullhorn Productivity Tips for Recruiters webinar, we ran this webinar which was devoted to automation and how it can be used to help recruiters and their leaders improve productivity. I chatted about at least 5 automations you can build straight away which will drive speed, pipeline, and happiness.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Treat your Bullhorn database like a community (not a data dump).Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Help your recruiters become more organised and effective.Shortlist candidates at speed - nice!Watch Our Automated Productivity WebinarAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
How Can You Place More Candidates Quicker?
I recently spoke in Bullhorn’s Connected Recruiting Series. The topic was “Connected Recruiting: Attract, Engage, Onboard, and Nurture Your Talent Like Never Before”. They wanted my insight into how to nurture your current recruiting database and increase redeployment rates.Recruitment tech has evolved in the 24 years I’ve been in the recruitment industry. In recent years, my team have enabled over 400 recruitment businesses to do what we call "Bullhorn1st" and automate their sourcing, screening, sales, and placements. I’ve seen and learned a lot about data, recruitment, automation, tech, and what makes for a profitable recruitment process.Here are the highlights of what we discussed on the webinar and you can watch the webinar here.1. Too Much Data, Not Enough PipelineRecruiters often have great data (often too much data) and are not monetising it.They are sourcing it, advertising for it, buying it, scraping it, gathering it, storing it, but not nurturing it into sustainable fees.They are reliant on systems outside of their CRM and this creates lag, cost, and risk.Is this you?There’s not enough strategy in managing their data. There’s not enough focus.Data isn’t seen as valuable unless it has value today! Candidate applications and client leads often fail to convert, if not converted immediately. And often recruiters have way too much data to manage. Dunbar’s theory is that you are limited to the number of relationships that you can actively maintain. Recruiters need to get real with their data.2. All the Gear, No Idea!Plus, often there’s not enough specialist knowledge (or confidence) for recruiters to speak about their niche in the spaces where your candidates and clients are.The majority of millennials and GenZs expect an omni-channel approach, not just phone and email. Read Bullhorn's Grid report for more insight on this.Why are recruiters often silent where their communities are?Is it because recruiters have too much data and not enough process? Perhaps!They may not understand how to manage their data, or engage with these “new” channels, and opt for a “start at the top” and “get on the phone” approach.That strategy isn’t sustainable when the average recruiter has thousands of records which they are supposed to manage and monetise. Plus, even if they have the tech which could drive a great experience, they haven’t always had the training they need to use this tech.The volume of data recruiters have access to, and the tech they are expected to communicate with, has created something beyond a mere numbers game.Distraction, FOMO, and procrastination are rife. Plus, there’s still an unnecessary reliance on LinkedIn and job boards which drives up cost, slows you down, and enables your competition to sneak past you.3. Leads Generated – Sales SuppressedI’ve also learned that recruiters are great at lead gen… but often not so great at converting these leads.Leads, on average, last 48 hours. It takes on average 8-15 interactions to convert – BUT 85% of recruiters give up after 3 attempts.Again, this numbers game and lack of tenacity, process, and urgency is generating more losses than wins.4. It's All About the Journey, and Dunbar!What’s the fix?I see too much effort at the start of the candidate and client relationship, whether it be adverts, application acknowledgements, screening, job qualification. I see nowhere near enough engagement and nurturing after “hello”. Again we have a lot to learn from Dunbar.Why? This is normally down to 3 things:Too much data.Not enough process.A lack of understanding of what candidates and clients want (and need).AI and automation will really help you kick the butt of points 1 and 2 above. Bullhorn’s recent GRID report tells us what candidates expect and helps you with point 3, too:62% of candidates quit when the process takes “too long” – and in my experience this is often down to a lack of expectation management (and communication).60% of candidates expect weekly contact from recruiters.¾ of candidates expect to be placed in a new job within 4 weeks.And most of them will expect communication beyond email – via an omnichannel approach.TakeawaysData = Asset: Treat your data like your most valuable asset. Less hoarding, more placing.Get real: Understand the limits of what a recruiter can do with their day and data. Less is more.Monetise: Use tech to keep data warm and monetise it. Give your community what it wants!Free up: Use tech to free up your recruiters to do what they are paid to do.You can watch all of Bullhorn’s Connect Recruiting series here. Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Need to Optimise Your Recruitment Accounts? Get Automating
Recruitment sales - BD and account management - are top goals for recruiters, not just this year but every year.But this year has been an especially tough year for sales for many recruiters. Downsize? Scale? I'm OK?Whether you are downsizing, or trying to scale, you need an automated account management process. Being complacent about sales, or bashing the phones in panic, does not make for a sustainable stress-free recruitment business.If you have Bullhorn Automation, or are considering it, there's plenty it can do to help you drive, secure, optimise, and maximise client relationships.BD is great - but account management may be better! Who wants cold, when you can be HOT?!5 Ways to Drive, Secure, and Optimise Your AccountsOur last Bullhorn Automation webinar focused on Sales. I covered why you need to automate sales, and some ideas for how to automate. Watch it here.In my next webinar I zoned in on the clients you already have - the current and lapsed - and explored how you can drive them smarter with automation.Plus - your key goal with automation should be to improve recruiter productivity. You need to generate some serious heat from your Bullhorn data. This will help create focus and revenue-generating activity.Watch my latest Bullhorn Automation webinar where I explored how to:Automate your BDStrengthen your client relationships (and pipeline)Reduce reliance on third-party systems, andImprove recruiter productivity and happiness!And I talked about 5 of my favourite automations to help you turbo boost your account management and thus sales!Watch Our Account Management Automation WebinarWe have plenty more Automation Training, and Bullhorn Training on our recruitment training platform, Recruitment HIIT.CLICK TO TRIAL HIITAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can Recruiters Be More Targeted with Their Time? Analytics
Recruiters have limited time to make a difference to their candidates, clients, colleagues, and pipeline. But this is the year when agile and focused performance is critical. But with so many systems, often too much data, being focused and targeted is hard.Everything, Everywhere, All At Once!Recruiters are often pulled in multiple directions all at once. Keeping candidates and clients happy, whilst navigating multiple platforms and dirty data sets, makes for a hopeful strategy. All of this is during a year where minds are being changed at speed.But ironically, recruiters have the data which can help target their time. And if analysed, data tells the truth:It speaks of past performanceIt predicts future performanceBut, in some recruitment businesses the truth hurts. Recruiters should be using analytics to tell the truth, then improve their performance. In the very least they could be using data to look for quick wins and business opportunities to, for example, recycle contractors, and focus their time on at-risk clients for repeat business.Recruitment Leaders Navigating Through Tough TimesRecruitment leaders could be using analytics to manage and lead their teams - and help them navigate through troubled times.Recent years have seen a seismic shift in the recruiting market. 1. Experienced recruiters leaving the market and taking their knowledge with them.2. Lots of new startups resulting from larger recruiters downsizing. 3. Recruitment leaders have likely scaled quickly, and during a booming year. New recruiters, new problems.This leaves knowledge gaps, process gaps, and opportunities for a 'spray and pray' approach to recruitment. This can only be fixed by luck and an active and analytical approach by leaders.Leadership would be wise to not wait for luck, but to analyse, automate, enable their recruiters, and yell "let's do this!"Let's Do This!As I'm writing this blog, I'm getting excited for my clients who have not shied away from the data. They are automating it, de-administrating their recruiters, and creating space for best practice and training. I'm also worried about the recruitment leaders who have heads in hands saying "make it stop". I get that, but now is the time to get suited-up and get cracking with the data, the analytics, the performance.Watch the trailer of my vodcast with Andy...Analytics, Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. Click For Free Analytics Training
How to Monetise Your Recruitment CRM
Recruiters and recruitment marketers! This is a crucial read if you want to drive this year with a sales-led marketing strategy and “let’s make some money from our recruitment CRM and Recruitment data” plan. Stats tell us that you can improve productivity by 29% if you use your CRM effectively.How Can You Make Money from Your Recruitment CRM? Do you want to make money from your recruitment database (eg. Bullhorn / Adapt), or just spend money on it?Do you want your marketers to generate leads, or just pretty pictures and mugs? Do you want to ensure that your sales team are effective online, and not just on LinkedIn and job boards all day and still only place a small % of their jobs?With the advent of Bullhorn buying Adapt, and Access Group buying Microdec and Volcanic recently, Brexit, and everything else in the recruitment tech and data space, you can be forgiven for wanting to scream… can I just get on with flipping selling and recruiting? These are all best in class recruitment systems, and when used well can really drive profit, if you have a strategy for that to happen!Recruitment Tech – Data in, Invoices Out?But irrespective of which system you have they all have one thing in common – what you put into them and what you get out of them. I’ve been talking to my clients about data, tech and marketing, with the sole aim of trying to help them make sense of something that has been evading them for some time – they have the same questions:How do I get my recruiters to improve their placement rates?How do I get my recruiters to make more phone calls?How do I get my recruiters to source and place, without spending all day on LinkedIn?How do I get my marketers and recruiters working more collaboratively? And get marketing to deliver leads?How do I get candidates to actually come to my website? And how can I get my website to make me money?How do I improve the value of my recruitment business?For me, it’s simple. It’s about 3 things: Data, Systems, PeopleAre People Really Your Most Important Asset?We are often told that our most important asset is our people… but I beg to differ…These days, I’d suggest that data is critical, systems are crucial – and process is the glue that joins the three crucial assets together. People make the systems work, systems drive the process.Hence, people, process AND data are your most important assets.I realise that whilst recruiters and their leaders are great at rolling up their sleeves and mucking in to hit target, recruitment systems and data still appear to be failing to deliver profitable processes. But are systems and data really the issue? Or are the people to blame?Are Your Recruiters the Problem Between the Keyboard and Chair (PIBKAC)?With 2/3 of the UK leavers last year quitting their jobs due to a lack of training, does the recruitment industry suffer the same fate? Does it have a lack of trained recruiters? What is the impact of this? Lost fees, bad reputation, candidates and client-disloyalty? (Currently the average 10-person recruiter blows £10k when someone leaves (contact me to see why).Or, is your recruitment data still holding you back, even though, with GDPR, you thought you’d shed some significant “weight”?Is your recruitment software driving recruitment process, or just driving your recruiters insane and they yell “it’s admin”?Recruitment Process is Key for this Year and BeyondWith the data you have, the systems you use, and the people you employ, you need something that binds them all together. PROCESS!This is why I have come up with the model below. I call it my “dig up stupid” model. This came to me watching the Simpsons “Homer the Vigilante” episode. Admit it – as a recruiter you have “enough” data?But do you have a process for capitalising on it, or simply searching it? Have you divided into 2 of your most important segments (level 2 and 3)? These are the people you have sold to and placed, and those you have met / engaged with but did not convert. What training are you given for effectively using your data and Recruitment CRM?What recruitment systems and processes do you have for your recruiters and marketers to actively convert / retain this data? Or are you fixated on finding new data, and / or getting distracted with data that you genuinely don’t need?Recruitment Data + People + Process = FeesThink about the cash you may be blowing by not training your recruiters to use your systems. And note, that 2/3 of job leavers last year quit through a lack of training. Ask yourselves what you plan to do this year, with GDPR (and Brexit...) out of the way, how are you going to really monetise your recruitment technology?Systems are one thing, getting your recruiters to use them… that’s the key. That's why my team and I have created recruitment HIIT - the only OnDemand Recruitment Training Platform to have both Adapt and Bullhorn (and soon other recruitment software, recruitment best practice, LinkedIn, Job Adverts, Inbound Sales, Recruitment Marketing, and so on...)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! Turn Your Data into Cash with your Adapt CRM
This Adapt CRM Training hack is for Recruiters who want to be more organised and make quicker matches between your top candidates and jobs.Recruiters! Place More Candidates and Place Quicker Using AdaptRecruiters tell us that we run the best Adapt Training and every month we create a quick Adapt video hack to help recruiters improve speed and sourcing. We know you need more time to bill!This Adapt Training hack will help you get the right candidate in the right job even quicker. Save clicks and start sourcing straight from your Adapt CRM search screen. Perhaps your searches pull lots of great candidates, but you need to be able to reference them quickly.You feel that time can be wasted clicking into individual records.You wish that there was a way to review all your search results and note their suitability without leaving the page.Adapt Studios are at the heart of your Adapt – they help recruiters with their most common problem – managing their data and turning it into cash!The recruiters I train on Adapt love this feature. It really helps them focus on the relationship building part of their job which we all know is the key to engaging and retaining candidates and clients.Watch the Adapt Hack here!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Improved recruiter performance