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Recruiters want two things: more time and a stronger pipeline. But here’s the reality...
🔒 70% of jobs are never advertised.
📞 It can take up to 18 calls to reach a single prospect.
📬 And with email inboxes overflowing, your “Spec CV Send” could be lost before it’s even seen.
We speak to recruiters every day who are in what we call a "JAM"—just about managing. You're doing the work, sending the CVs, following up… but placements aren’t landing the way they should. Why?
Because sending a CV isn't enough anymore. You need that email to work—to stand out, get opened, and drive action. With lead lifecycles shrinking to 24 hours or less, being top of the inbox isn’t optional. It’s survival.
So what’s the fix?
🚀 10 Stats to Focus Your Spec CV Sends and Email Marketing
There’s no shortage of stats out there—but we’ve boiled it down to 10 stats to get you thinking (and transforming) your candidate marketing and boost placement success.
Why Your CV Sends Are Falling Flat
📩 Your clients receive 121 emails a day (and over 30 billion emails were sent last year).
👀 Only 20% of emails ever get opened.
🛑 And thanks to filters, 1 in 5 emails never even land in your client’s inbox.
How to Get Your Emails Opened (and Actioned)
🎯Be Relevant – 61% of clients open emails if your past contact was useful or timely. Build relationships, not just touchpoints.
📌Nail Your Subject Line – 47% of recipients open emails based on the subject line alone. Ask yourself: What’s in it for them?
💘Get Personal – Using the recipient’s name boosts action rates by 26%. Hi John beats Hello Sir/Madam every time.
📱Think Mobile First – 30% higher open rates happen on phones. Short, punchy, and scannable wins.
⌚Time is Everything – Most emails are opened within an hour. After 24 hours, your lead may be dead in the water.
Convert Emails into Real Opportunities
💪Recruiters using their CRM effectively are 34% more productive.
🏃♂️➡️Our Bullhorn HIITtraining helps you use your database to its full potential—so your best leads don’t slip through the cracks.
🚦What These Stats Mean for You
If your emails aren’t converting into interviews or jobs, it’s not just a marketing issue—it’s a process problem. And the fix doesn’t need to be complex. Clean data, sharp messaging, and smarter timing can put you back in the driver’s seat.
So… What Do You Need to Do Now?
✅ Audit your CV send process.
✅ Review your CRM usage.
✅ Craft better subject lines.
✅ Re-engage old leads.
✅ Learn what works—and automate it.
This isn’t about sending more. It’s about sending smarter.
Need help getting your emails working for you, not against you? Drop us a line—we’ll show you how to turn your database into a placement machine.
CONTACT US
The Best Bullhorn and Recruitment Training
We have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Bullhorn Hacks, LinkedIn tips, automation, or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, clients, and colleagues (3Cs).
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Wayne Barclay
Blog
3 Ways Recruitment Automation Can Help Your 4Cs
Recruiters need more warm calls, cleaner and compliant data, candidate management, aftercare to manage accounts, reconversions, sustainable sales and more happiness. (Phew...)Recruitment leaders need to grow a sustainable team of productive recruiters, and generate less of a need to hire.How can automation can make this happen?Effective recruitment technology like Bullhorn Automation can do some serious heavy lifting to free up time for your recruiters to focus on the “good stuff” – more phone time, more billing time, more fees. Recruitment automation should solve a pain in your recruitment business. Plus, it's rapidly helping some of our clients get ready for AI. (Read about our thoughts on AI in recruitment.)Clean Data, Speedier Processes, Happier Recruiters, Less Need for HiringThe recruiters we’ve worked with have had some mind blowing results as a result of using Bullhorn and Bullhorn Automation! For example for 1 client in just 4 weeks, we saved 3770 hours, and created a fantastic email open rate of 62% (which is 38% above the average).More time on the phone, speaking to the right candidates and clients. Less time and money wasted prospecting / hoping.But recruitment Automation isn't just for big recruiters. We're finding that whether our clients are a 5 or 50 person recruiter, they are needing to do more with less, build back stronger, and be more sustainable. But with the massive amount that automation can actually do, yes - you need be be strategic, but you also can tackle some serious "pains" in your recruitment business.What’s in it for you? Here are some automation ideas to help you improve your critical 4Cs – candidates, clients, colleagues, cash.3 Ways Bullhorn Automation Can Help You With Candidates Think better job applications, warm calls, onboarding:Distribute your jobs to get better quality applications. Track how people are engaging with your content – this will help you decide who to call – massive time saver! Onboard candidates professionally to give a consistent and better experience – happier candidates turn to contacts, which turns into more business! 3 Ways Bullhorn Automation Can Improve Your Clients (Sales) Think warm calls, reconverting old clients, keeping existing ones:Converting prospect clients into warm callsTracking lapsed and at-risk clients – to get recruiters to call and re-convert Client satisfaction surveys – to help you improve service levels – plus IDing issues before they become problems. 3 Ways Bullhorn Automation Can Improve Your Colleague Experience and ProductivityThink cleaner data, speedier sourcing, being organised, reducing admin, happier recruiters, less stressed managers, less need to recruit… Removing time consuming and morale draining admin tasks Archiving old data to improve sourcing and reconversionsOrganising to ensure critical candidate and client tasks are delivered on time Plus - overall more time to be awesome, and for personal development and training - our Recruitment HIIT training can help you nail this critical task.3 Ways Bullhorn Automation Can Improve Your CASH Think speed – time to hire improved, contractors speedily recycled. Easier to make more money.Think data – your asset being clean and compliant, creating less risk, more time - data is monetised! Less need for LinkedIn and job boards.Think productivity – less recruiters needed, and the ones you have working smarter. Recruitment automation is not about replacing recruiters or admin, although it can mean you don’t need to hire as many people as you think. It’s about: Cleaner data Speedier sales Reduced admin Cleaner, compliant data Happier, productive recruiters Effective marketing and marketers Your recruitment process needs to be about speed, pipeline, and sustainability. Look at your data, people, process – where could you do with automation doing your heavy lifting?Think about how automation can help you with your 4Cs, not just how it can help you send more messages to candidates.READ ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND BULLHORN AUTOMATIONTRY RECRUITMENT HIIT FOR FREE
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Wayne Barclay
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3 Ways to Help Recruiters Who Use Bullhorn to Get Back on the Phone
Recruiters need more phone time. In fact, “Why can’t they just get on the phone?” is the common mantra of many of the recruitment leaders that we work with. World events, a deluge of data and systems, and holes in recruitment sales pipelines, means that picking up the phone has never been more important.The recruitment process has become unfit. Too much data and too many systems makes the recruitment process sluggish at best…In fact 72% of placements made last year were with data you already had on your Bullhorn Recruitment CRM before you sourced it elsewhere. 13 hours a week spent sourcing candidates you already have… crazy! (Source: Bullhorn / LinkedIn)We have some cool Bullhorn Tips and Training on our recruitment training platform, Recruitment HIIT. Our goal is to help recruiters improve their time management, sales and sourcing “fitness”. Let’s take some measurements first, Recruiters!5 Vital Stats to Focus You On Recruitment Sales FitnessImproving your sales pipeline can be time consuming… But the data says a lot about where you need to focus your recruitment training, and time.It takes on average 18 calls to engage a new client.50% of your leads are likely to be a poor fit for you.80% of leads need at least 5 follow ups before conversion.The probability of selling to existing customers = 60-70%. Whereas new clients = 5%!Recruiters who use their CRM (Bullhorn) effectively can improve productivity by 34% and sales by 29%Recruiters Need to Get Fit for Phone Calls and Sales!Our Recruitment HIIT on demand Recruitment training is designed for time-starved recruiters to take control of their sourcing and sales effectiveness and make small but effective changes to their workflows in 5-10minute videos. To get you started, here are three 1-minute tips you can use to help you get sales-fit and make more of those critical phone calls!1. Bullhorn Tip - Start-up Screens to Start Your Day with Speed Try our super easy 1-minute Bullhorn tip to help you save time and stay focused so that you can spend more time on the phone, managing your candidates and clients, and placing faster. CLICK TO WATCH2. Bullhorn Tip - Sell What Your Contacts DesireTry our desirable Bullhorn 1-minute tip to help you easily sell more candidates to your clients. CLICK TO WATCH3. Bullhorn Tip - Silver Medal Recruitment - Easy PlacementsTry our sterling silver Bullhorn 1-minute tip to help you easily place more candidates. Winner! CLICK TO WATCHRecruitment HIIT - The Best Recruitment and RecTec TrainingAlong with a wealth of the best recruitment (perm and temp) training, our Bullhorn HIIT series helps recruiters and resourcers to:Navigate around your Bullhorn CRM speedily to save time.Turbo boost your candidate sourcing strategies.Improve BD, account management, and your client relationshipsEffectively and speedily manage your jobs and placement process.And all the while focussing on using Bullhorn first to improve the way you source, engage, nurture, and place your candidates.If you're an existing HIIT client login and complete the workouts.Want a free trial to see how HIIT can help improve speed and pipeline?CLICK HERE FOR YOUR FREE TRIALRecruitment TrainingThis video is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, we train on those too!TRY HIIT FREE HERE
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