Making Recruiters More Successful
We are award-winning leaders in recruitment training, recruitment technology strategy, and recruitment marketing strategy. We make recruiters and their marketers more successful.
We deliver the best recruitment training for Adapt CRM, Bullhorn CRM, Bullhorn Automation (AKA Herefish), Inbound Sales, LinkedIn, Job Adverts, Email Marketing and Content. Recruiters attracting, engaging, converting and retaining is our goal.
We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra “CRMFirst”!
We coach, mentor and train all levels of marketer, in innovative sales and recruitment marketing strategies to improve brand, recruitment, leads, sales and profit. Less colouring in, more ROI.
And our online training platform Recruitment HIIT will give you 24 hour access to our best recruitment training.
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Recruitment Training, Tech Strategy and Marketing
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Recruiter
TrainingWe deliver the best recruitment training: Bullhorn, Bullhorn Automation (AKA Herefish), Adapt, Inbound Sales, LinkedIn, Job Adverts, Email Marketing, and Content.
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Recruitment
Technology ROITech stack reviews and strategic advice to ensure you're using the technology to drive and automate your recruitment process - to generate speed and pipeline
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Recruitment
Marketing TrainingWe train and mentor marketers and coach their leaders and sales team to generate the 4Cs: candidates, clients, colleagues, and cash...
Meet the Barclay Jones Team
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Wayne Barclay
Director
I create practical recruitment technology and CRM strategies - Bullhorn, Bullhorn Automation (AKA Herefish), and Adapt are my speciality
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Lisa Jones
Director and Founder
I help recruitment leaders, their recruiters and marketers generate more speed and pipeline
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Joni Smith
Recruitment Success Trainer
I help recruiters increase their speed and pipeline with Bullhorn, Adapt, Bullhorn Automation (AKA Herefish), and other recruitment training
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Rose Megson
Recruiter Success Trainer
I help recruiters increase their speed and pipeline with Bullhorn, Adapt, Bullhorn Automation (AKA Herefish), and other recruitment training
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Alistair Macleod
Recruitment HIIT Product Manager
I manage and innovate Recruitment HIIT - our on demand recruitment training platform
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Kate Stevens
HIIT Product Executive
I produce and manage content for our online recruitment training platform - Recruitment HIIT
Our Vision and Mission
Our Vision
We want to be the go-to choice for Recruitment Leaders, their Recruiters and Marketers
Recruiters who need to improve speed, data quality, conversions and profit - overall to be more successful.
Recruitment Leaders who want to grow their businesses through technology, trained recruiters and effective digital marketers.
IT, Recruitment Marketers and Recruitment Trainers who want to create best practice and innovative strategies to generate the 4Cs – candidates, clients, colleagues, and cash!
What Makes Us Unique?
We are focused on only working with recruiters, and we speak your recruitment language.
Our blended recruitment training and marketing coaching offering is focused on making recruiters and their marketers more successful – speedier sourcing, improved business development, healthier pipelines.
We own the problem. We get what you do and get your issues. We have an owner’s perspective.
Our Mission
To help Recruitment Leaders to grow their businesses and improve profitability through recruitment training, effective digital marketing and technology solutions.
To help recruiters and resourcers to use technology and social media effectively to improve their brand, attract, source and convert talent, develop new business, and overall deliver ROI and profit.
To help Marketing, IT and Operations professionals within recruitment agencies be effective and "recession proof" by mentoring them to generate ROI.
To build and develop our team of project managers, consultants and recruitment trainers at Barclay Jones to deliver excellence to the recruitment industry.
Our Values
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Professional and
PassionateWe are passionate advocates of recruitment and best practice and we offer a professional approach to helping recruitment businesses grow.
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Making a
DifferenceWe work with Recruitment Leaders, IT Leaders, Recruiters and Recruitment Marketers to make a measurable and long term difference to their businesses.
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Innovative and
Solutions DrivenWe use our recruitment experience, recruitment technology, training, and digital marketing solutions to innovate recruitment process and drive business growth.
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Authentic and
TrustedWe are known for being honest and practical. We are trusted by our clients and partners to deliver. We own their problems and have a owner's perspective.
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Organised with High
Attention to DetailBeing organised and detail oriented is crucial to our clients. You need us to develop ROI for you from your systems and processes.
Our Charity
We are proud to sponsor KidsOut
Each year more than 20,000 children flee domestic abuse to seek sanctuary in refuge. Typically leaving home with only the clothes on their back, these children have experienced physical, emotional, and even sexual abuse and arrive at refuge with nothing. In collaboration with Women’s Aid, partner charities and corporate supporters, KidsOut works to remind these children and thousands of others living with disadvantages what it is like to be children and just have fun.
Their mission: Through their life-changing work, KidsOut gives disadvantaged children positive experiences to support them becoming future members of our society and workforce.
Lisa says:
Every year we send our clients and precious contacts gifts for Xmas, birthdays, and business anniversaries. In 2020 we decided to reroute these funds to a monthly donation to this KidsOut. We want to make a difference and our clients agreed that this was a great way to add real value back into society.
Meet Our Partners
We partner with leading recruitment industry software providers, influencers, and advocates.
We speak at their events, we share their values, and work with them to help build a best in class recruitment industry.
We are impartial. We have no favourites. We take no commission.
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We help recruiters integrate Bullhorn, Bullhorn Automation (AKA Herefish), and Adapt into their businesses through consultancy and training
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We work with Paiger to help mutual clients generate leads and build their brand
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We work with Access Volcanic to project manage their clients’ recruitment websites and content
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We have worked with Broadbean for nearly 20 years. It fits with our “CRMFirst” mantra
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We work with Idibu to help mutual clients grow their businesses
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We work with SourceBreaker to transform the way recruiters source using AI
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We share a passion for helping Recruitment Leaders grow their recruitment businesses
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We work with Hinterview to help our mutual clients improve their recruitment process with video
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We are proud to be 3 x winners of the UK Recruiter “Best Recruitment Blog”
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CloudCall helps our mutual clients integrate their communication and CRM systems
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We are passionate APSCo Affiliates and proud to be their “Affiliate of the Year”
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We work with Tooled Up Raccoons to help our mutual clients improve sourcing with Boolean Search
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We judge their awards and share a mutual passion for helping recruitment businesses grow
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Find out about our Recruitment Marketing Training and Mentoring
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Recruiter and Marketer Media Centre
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Lisa Jones
Blog
Recruitment Automation: The Re-Humanisation of Recruitment
Bullhorn Engage has come and gone and there was a very strong theme. Recruiter Productivity.Sustainability.Profitability. For this to happen Bullhorn1st needs to be a goal – aka using Bullhornfirst in your recruitment workflow. Reducing reliance on data and external systems will decrease costs, speed up placements, and create a more robust recruitment business.And the way to Bullhorn1st? Recruitment Automation and Recruitment Training, of course!Recruitment Automation is So Yesterday!I started using the phrase CRM1st back in the early 2000s. It was borne out of working with 150 busy recruiters who were rapidly being exposed to huge data sets - LinkedIn, job boards, candidates who wielded the Apply button like a Scud missile. But they didn't have the discipline or process to strategically manage the massive increase in data volume or change in candidate behaviour.I used CRM1st (it was Adapt then) to help recruiters new to the recruitment sector to battle their FOMO (fear of missing out). I used CRM1st with experienced recruiters and resourcers to help them not get dragged under by rapidly increasing candidate pools.Have things changed in recent years?Have recruiters gotten better at managing their data, recruitment technology, candidate and client experience? Has the colleague experience improved now we have so much data and rec tech that should theoretically make recruitment easier....? Unfortunately, I'm not sure things have changed (enough).Recruiters have been running to catch up. But the faster they run, the bigger the data set becomes, the more competition they have (even from their own clients), and the more tech they feel they need just to stand still.Recruiter Frustration – Ready, Fire, AimI'm frustrated with the sector that can't seem to grasp what it's good at... Niche specialisms +Nurtured communities of candidates and clients reliant on great recruiters +Colleagues delivering best practice and making a difference, changing lives.But that "goodness" can't happen without focus.And how can a recruiter focus with huge data sets, too much tech and not enough process?Whether you have Bullhorn or another recruitment CRM, it needs to be first on your list to source, engage, nurture, and place from - if it’s not 1st, everyone loses. (Apart from the software company you buy comfort from!)Automation – The Re-Humanisation of Recruitment! Automation for my clients has become the missing link. It’s been around for years, but now automation is really being used to take away the pain, and the admin. Recruitment Automation is being used to drive the best of behaviours. It's enabling CRM1st (aka Bullhorn1st). It’s creating time for training – for all, not just new recruiters! And it’s creating time for trained recruiters empowered to get on the phone and do some good. Once you automate what you can, you can train what’s left – and what should be left is the gold in the recruitment process – humans! More effective sourcingSpeedier screening designed to prevent counter offers Interviews with clients who move to placement uninterrupted Placements and onboarding designed to generate referrals Recruiters need training on their systems and process so that can totally nail what their clients pay for. Automation creates space and time for this training to happen. Automation for my clients has become the missing link. It’s been around for years, but now automation is really being used to take away the pain, and the admin. Automate What You Can - Train What's Left If you can automate what you can, and train what's left, then your data, your database, and your 3Cs (candidates, clients, colleagues) will be in a really good place, perhaps even 1st place, for the rest of this year and beyond. What are you going to automate? What training is needed to deliver sustainable recruitment business? My team can help with both of these key goals.Talking of Recruiters Getting More Automated!...Using recruitment automation to improve data, process, candidates and client experience - that's a great goal! But you also need to free up your recruiters to be exceptional And they need training for this.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN AND BULLHORN AUTOMATION TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Lisa Jones
Blog
Recruiter Training - The Secret to Growing Your Recruitment Business
Recruitment leaders! I hear you when you ask... How can I help my recruiters be more productive? Why do they need so much tech and data? Why can't they just get on the phone?I have lots of conversations with recruitment leaders and their training teams – they want more productive recruiters, and less need to hire new staff – finding new recruiters is hard... But, 2/3 of recruiters who quit in the last 5 years said "you didn't train me to succeed", and meanwhile it costs on average £$€14k to replace just one recruiter! There’s no sense to these stats...So, we need to come up with a plan to get more out of your existing staff AND reduce the need to hire. 5 Stats to Prove Why You Need to Rethink Recruitment Training Your recruiters are likely time starved, drowning in dirty data and expensive systems they don't use. 72% of the candidates you placed last year were already on your system before you sourced them elsewhere. More shocking stats!In this current economic climate and competitive recruitment market you can't afford to suffer these stats - it's too risky. Here’s why you need recruitment training:94% of your team will stay longer if you train them.Continuous training can increase sales by 50%.A frequently trained recruiter contributes to 21% more profit.Continuous training boosts productivity by 30-40%.Effective use of recruitment systems can improve sales by 29%.Help Your Recruiters to Bill MoreTake a look at our infographic below. What do you need to improve to ensure your team achieves best practice, driving sales and ROI?How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Downloads
Your Recruitment Training Playbook
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Rebecca Anderson
Webinar
How to Build a Winning Candidate Attraction and Client Partnership Strategy
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Rebecca Anderson
Webinar
Recruitment Automation: Less Content, more Recruitment and Sales
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Kate Stevens
Webinar
6 Top Tips to Drive Speedy BD and Recruitment Sales - SMACKDOWN! Lisa does 3 Rounds with Darren
