Making Recruiters More Successful
We are award-winning leaders in recruitment training, recruitment technology strategy, and recruitment marketing strategy. We make recruiters and their marketers more successful.
We deliver the best recruitment training for Adapt CRM, Bullhorn CRM, Herefish, Inbound Sales, LinkedIn, Job Adverts, Email Marketing and Content. Recruiters attracting, engaging, converting and retaining is our goal.
We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra “CRMFirst”!
We coach, mentor and train all levels of marketer, in innovative sales and recruitment marketing strategies to improve brand, recruitment, leads, sales and profit. Less colouring in, more ROI.
And our online training platform Recruitment HIIT will give you 24 hour access to our best recruitment training.
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Recruitment Training, Tech Strategy and Marketing
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Recruiter
TrainingWe deliver the best recruitment training: Bullhorn, Herefish, Adapt, Inbound Sales, LinkedIn, Job Adverts, Email Marketing, and Content.
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Recruitment
Technology ROITech stack reviews and strategic advice to ensure you're using the technology to drive and automate your recruitment process - to generate speed and pipeline
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Recruitment
Marketing TrainingWe train and mentor marketers and coach their leaders and sales team to generate the 4Cs: candidates, clients, colleagues, and cash...
Meet the Barclay Jones Team
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Wayne Barclay
Director
I create practical recruitment technology and CRM strategies - Bullhorn, Herefish, and Adapt are my speciality
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Lisa Jones
Director and Founder
I help recruitment leaders, their recruiters and marketers generate more speed and pipeline
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Joni Smith
Recruitment Success Trainer
I train Recruiters on Adapt, Bullhorn, Herefish, Inbound Sales, LinkedIn, Job Adverts and Email Marketing
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Alistair Macleod
Recruitment HIIT Success Manager
I manage and innovate our Recruitment HIIT on demand training platform
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Uzma Shakoor
Business Administrator
I am the "Swiss Army knife" at Barclay Jones - data, office, marketing, admin
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Team Barclay Jones
Recruitment Trainer Job
Are you a recruiter, a trainer, or both? Come and join our team - we're growing!
Our Vision and Mission
Our Vision
We want to be the go-to choice for Recruitment Leaders, their Recruiters and Marketers
Recruiters who need to improve speed, data quality, conversions and profit - overall to be more successful.
Recruitment Leaders who want to grow their businesses through technology, trained recruiters and effective digital marketers.
IT, Recruitment Marketers and Recruitment Trainers who want to create best practice and innovative strategies to generate the 4Cs – candidates, clients, colleagues, and cash!
What Makes Us Unique?
We are focused on only working with recruiters, and we speak your recruitment language.
Our blended recruitment training and marketing coaching offering is focused on making recruiters and their marketers more successful – speedier sourcing, improved business development, healthier pipelines.
We own the problem. We get what you do and get your issues. We have an owner’s perspective.
Our Mission
To help Recruitment Leaders to grow their businesses and improve profitability through recruitment training, effective digital marketing and technology solutions.
To help recruiters and resourcers to use technology and social media effectively to improve their brand, attract, source and convert talent, develop new business, and overall deliver ROI and profit.
To help Marketing, IT and Operations professionals within recruitment agencies be effective and "recession proof" by mentoring them to generate ROI.
To build and develop our team of project managers, consultants and recruitment trainers at Barclay Jones to deliver excellence to the recruitment industry.
Our Values
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Professional and
PassionateWe are passionate advocates of recruitment and best practice and we offer a professional approach to helping recruitment businesses grow.
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Making a
DifferenceWe work with Recruitment Leaders, IT Leaders, Recruiters and Recruitment Marketers to make a measurable and long term difference to their businesses.
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Innovative and
Solutions DrivenWe use our recruitment experience, recruitment technology, training, and digital marketing solutions to innovate recruitment process and drive business growth.
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Authentic and
TrustedWe are known for being honest and practical. We are trusted by our clients and partners to deliver. We own their problems and have a owner's perspective.
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Organised with High
Attention to DetailBeing organised and detail oriented is crucial to our clients. You need us to develop ROI for you from your systems and processes.
Our Charity
We are proud to sponsor KidsOut
Each year more than 20,000 children flee domestic abuse to seek sanctuary in refuge. Typically leaving home with only the clothes on their back, these children have experienced physical, emotional, and even sexual abuse and arrive at refuge with nothing. In collaboration with Women’s Aid, partner charities and corporate supporters, KidsOut works to remind these children and thousands of others living with disadvantages what it is like to be children and just have fun.
Their mission: Through their life-changing work, KidsOut gives disadvantaged children positive experiences to support them becoming future members of our society and workforce.
Lisa says:
Every year we send our clients and precious contacts gifts for Xmas, birthdays, and business anniversaries. In 2020 we decided to reroute these funds to a monthly donation to this KidsOut. We want to make a difference and our clients agreed that this was a great way to add real value back into society.
Meet Our Partners
We partner with leading recruitment industry software providers, influencers, and advocates.
We speak at their events, we share their values, and work with them to help build a best in class recruitment industry.
We are impartial. We have no favourites. We take no commission.
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We help recruiters integrate Bullhorn and Herefish into their businesses through consultancy and training
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We have worked with Adapt for 20 years and help them use AdaptFirst
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We are passionate APSCo Affiliates and proud to be their “Affiliate of the Year”
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We have worked with Broadbean for nearly 20 years. It fits with our “CRMFirst” mantra
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We work with Idibu to help mutual clients grow their businesses.
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Recruitment HIIT - on demand recruitment training to generate speed and pipeline
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We share a passion for helping Recruitment Leaders grow their recruitment businesses
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We are proud to be a judge at the annual TIARAs
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We are proud to be 3 x winners of the UK Recruiter “Best Recruitment Blog”
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We are proud to be part of the Undercover Recruiter Experts Panel
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We work with Volcanic to project manage their clients’ recruitment websites and content
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Find out about our Recruitment Training
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Find out about our Recruitment Technology ROI Offering
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Find out about our Recruitment Marketing Training and Mentoring
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Recruiter and Marketer Media Centre
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Lisa Jones
Blog
Forget Candidate Experience! What About Recruiter Experience?
Recruitment leaders - before Covid, was this you and your business?Too much data, not enough information…Too many applications, not enough candidates…Too many leads, not enough invoices…Too many systems, not enough process…Whether you have a team who have been, or are still on, furlough… Whether they are all back to work, in the office, or working from home…How can you get your recruitment team, and recruitment business, back on track?And do you even want to go back to what you had before?You likely want to:Increase productivityCreate more accountabilityImprove the recruiter experienceAnd you want to create a flexible and sustainable recruitment business to prepare you for the disruption that lies ahead. Your technology and team have never been more important. How can you use it and them to improve your recruiter experience, and thus your recruitment business?Watch My Speedy 20min RecExpo Seminar on Recruitment TrainingTalking of Recruiters Being Happier...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT- helps recruiters source, convert quicker and develop healthy pipelines with Adapt, Bullhorn, Herefish, Idibu, LinkedIn, Job Adverts, Inbound Sales, Digital, Email Marketing, and your own training! We aim to save every recruiter at least 1 hour per day - more billing time, more fees (more sleep and smiles).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Lisa Jones
Blog
4 Things to Help Recruiters Bill More Sales During and After Covid
Recruitment Leaders, before Covid, was your tech delivering profit? Or, did you have the feeling that you were over investing in tech? Did you suffer:Too much data, not enough information?Too many applicants, not enough candidates?Too many jobs, not enough placements?Too many systems, not enough process?I recently spoke at Rec2020 and the topic was: Recruitment Technology – The Future and Making it Work for You – and the take away was:you need to seriously accelerate effective tech adoption in your business – now is the time!But with the current climate, frustrations, and "new normal" changing every day, how do you do this? We answered these four questions...1. Recruitment Tech! All The Gear, No Idea?Perhaps, due to:Massively distracting market conditionsStaff returning from furlough, and possible not firing on all cylinders (fair enough!)Recruiters drowning in candidates applying for jobs that they can’t doRecTec supplier invoices needing paying…you now feel that you were “over investing” in recruitment tech. What did it actually do to help you through this period, and what will it do in the coming months?For example, my team reviewed a 25-person recruitment business with a tech stack costing £200k+. (This excluded their Bullhorn CRM, which ironically, they were not using effectively.) The business wanted to be more effective at attracting, sourcing, engaging, converting, retaining. But they had great tech, data, and passionate recruiters…2. The Problem Between the Chair and the Keyboard? (Recruiters?)Did you have PIBKAC before Covid, and do you want it now and in the future?Ask yourself:How was your business performing before Covid? Did you:Have a team of highly trained, super-engaged recruiters, delivering super-happy candidates to clients who couldn’t cope without you?Have a fully monetised set of systems, data, and processesAnd a marketing department generating awesome leads that your sales team could convert?Or were your 3Cs (candidates, clients, colleagues) not being as effective as you’d like, and you seemed to be buying more and more tech just to stay the same?Perhaps you also suffered from a high attrition rate (average before Covid = 43%). Note that 2/3 of people who quit their jobs in 2019 stated “lack of training” as their reason for leaving. Perhaps you’d used up your business growth budget on salaries (who) and tech (what) and neglected the training (how)? Perhaps you thought "automation" would fix everything?3. Is Recruitment Automation the Goal?Recruitment automation has become a real turn on for some in the industry (including myself!) Systems like Herefish are really kicking butt and doing things to the recruitment process that fixes a lot of the issues outlined above. It’s a great time saver and processes speeder-upper!But - in our march to “automate” we’ve forgotten a step...Systems can only automate processes, if the processes (or at least the sentiment) exist.Humans are still pretty viable (understatement) in the recruitment agency world. The key is to understand where and how they deliver their marketing, sales and recruitment, so you can delegate some of it to a system, then leave the recruiter to do the bit only they can do.But in an industry that is drowning in data and systems, it suffers a lack of process. And there is a distinct lack of systems and process training for recruiters which compounds the problem.Look at your processes:Can they be automated? What’s possible (and plausible)?What isn't being done consistently, forgotten, or what would you like to do that will improve candidate/client experience and free up consultant time for more valuable activities?What needs automating so that your staff can work from home, and you can lead / manage them more effectively?How can you create time for recruiters to develop stronger relationships with clients and candidates (hence stronger pipelines)?4. How Do You Generate the Buy-In for Using Recruitment Technology Effectively?You need buy-in for this for effective rectec adoption. So, gain an understanding of two things (thanks Andy):How will recruitment tech drive an increase in performanceHow will it solve a business-critical issue (eg. Covid) which will enable point 1Often recruiters need more time to manage the sales process. (They likely have enough data and systems). Ask yourself:If I could save each of my recruiters 1 hour a day (hence 30 days a year) how much more could they bill?What could they do with that hour?Through the Bullhorn, Adapt, and other recruitment training my team delivers, we aim to give recruiters back 1 hour a day. Case study:A recruiter who has a £100,000k target.They’re full time and take 20 days hols a year.My team trains them to use their tech more effectively and saves them 1 hour a day.This generates 30 days extra time per year.This equates to a potential pipeline of an extra £12,500You have 10 staff? This means £125,000. What’s the commission for you and your team on that figure?And how much does it cost to train recruiters to generate that level of fee? (not as much!)That’s a simple way of measuring performance improvements and generating buy-in from all levels of the business.Recruitment Leaders, You Need… 1, 2, 3You need to seriously accelerate effective tech adoption in your business – now is the time!Look at your tech stack– is it delivering value to you, or just the people you bought it from?Look at your processes - are they clear enough for remote workers to adopt, managers to manage, and where possible, to automate?Admit that your staff are extremely unlikely to ask for help in the current market. It is too risky to admit a lack of skill? Be the leader and get them trained.If the rest of 2020 is about linking your systems, data, processes and people, imagine what 2021 could be like!Watch the Rec2020 Webinar HereHIIT Us, Recruiters!Could you save an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. We aim to save every recruiter at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Downloads
The Adapt Playbook
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