We deliver the best recruitment training for Adapt CRM, Bullhorn CRM, Inbound Sales, LinkedIn, Job Adverts, Email Marketing and Content. Recruiters attracting, engaging, converting and retaining is our goal.
We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra “CRMFirst”!
We coach, mentor and train all levels of marketer, in innovative sales and recruitment marketing strategies to improve brand, recruitment, leads, sales and profit. Less colouring in, more ROI.
And our online training platform Recruitment HIIT will give you 24 hour access to our best recruitment training.
We deliver the best recruitment training for Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts, Email Marketing, and Content.
We work with Recruiting and IT leaders to deliver sales-led recruitment technology strategy. Our mantra is “CRMFirst”!
We mentor marketers and coach their leaders to generate the 4Cs: candidates, clients, colleagues and cash...
I create practical technology and CRM strategies for recruitment businesses
Director and Founder
I coach Recruitment Leaders and mentor their Marketers to deliver sales and ROI
Recruitment Success Trainer
I train Recruiters on Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and Email Marketing
Team Barclay Jones
Recruitment Trainer Job
Are you a recruiter, a trainer, or both? Come and join our team - we're growing!
I am the "Swiss Army knife" at Barclay Jones - data, office, marketing, admin
I make sure that the team uses The Force to make recruiters more successful
We want to be the go-to choice for Recruitment Leaders, their Recruiters and Marketers
Recruiters who need to improve speed, data quality, conversions and profit - overall to be more successful.
Recruitment Leaders who want to grow their businesses through technology, trained recruiters and effective digital marketers.
IT, Recruitment Marketers and Recruitment Trainers who want to create best practice and innovative strategies to generate the 4Cs – candidates, clients, colleagues, and cash!
What Makes Us Unique?
We are focused on only working with recruiters, and we speak your recruitment language.
Our blended recruitment training and marketing coaching offering is focused on making recruiters and their marketers more successful – speedier sourcing, improved business development, healthier pipelines.
We own the problem. We get what you do and get your issues. We have an owner’s perspective.
To help Recruitment Leaders to grow their businesses and improve profitability through recruitment training, effective digital marketing and technology solutions.
To help recruiters and resourcers to use technology and social media effectively to improve their brand, attract, source and convert talent, develop new business, and overall deliver ROI and profit.
To help Marketing, IT and Operations professionals within recruitment agencies be effective and "recession proof" by mentoring them to generate ROI.
To build and develop our team of project managers, consultants and recruitment trainers at Barclay Jones to deliver excellence to the recruitment industry.
We are passionate advocates of recruitment and best practice and we offer a professional approach to helping recruitment businesses grow.
We work with Recruitment Leaders, IT Leaders, Recruiters and Recruitment Marketers to make a measurable and long term difference to their businesses.
We use our recruitment experience, recruitment technology, training, and digital marketing solutions to innovate recruitment process and drive business growth.
We are known for being honest and practical. We are trusted by our clients and partners to deliver. We own their problems and have a owner's perspective.
Organised with High
Attention to Detail
Being organised and detail oriented is crucial to our clients. You need us to develop ROI for you from your systems and processes.
We are proud to sponsor KidsOut
Each year more than 20,000 children flee domestic abuse to seek sanctuary in refuge. Typically leaving home with only the clothes on their back, these children have experienced physical, emotional, and even sexual abuse and arrive at refuge with nothing. In collaboration with Women’s Aid, partner charities and corporate supporters, KidsOut works to remind these children and thousands of others living with disadvantages what it is like to be children and just have fun.
Their mission: Through their life-changing work, KidsOut gives disadvantaged children positive experiences to support them becoming future members of our society and workforce.
Every year we send our clients and precious contacts gifts for Xmas, birthdays, and business anniversaries. In 2020 we decided to reroute these funds to a monthly donation to this KidsOut. We want to make a difference and our clients agreed that this was a great way to add real value back into society.
We partner with leading recruitment industry software providers, influencers, and advocates.
We speak at their events, we share their values, and work with them to help build a best in class industry.
We are impartial. We have no favourites. We take no commission.
We work with Access to implement successful CRM projects
We have worked with Adapt for 20 years and help them use AdaptFirst
We are passionate APSCo Affiliates and proud to be their “Affiliate of the Year”
We have worked with Broadbean for nearly 20 years. It fits with our “CRMFirst” mantra
We have worked with Bullhorn for 10 years. We help recruiters use BullhornFirst
We've worked with Cube19 since 2011. Data should monetise your recruitment CRM
We share a passion for helping Recruitment Leaders grow their recruitment businesses
We are proud to be a judge at the annual TIARAs
We are proud to be 3 x winners of the UK Recruiter “Best Recruitment Blog”
We are proud to be part of the Undercover Recruiter Experts Panel
We work with Volcanic to project manage some of their clients’ recruitment websites and content
Find out about recruitment HIIT
Find out about our Recruitment Training
Find out about our Recruitment Technology ROI Offering
Find out about our Recruitment Marketing Training and Mentoring
4 Questions for Recruitment Leaders and Marketers Who Need to Generate More Sales
Recruitment Marketers, now more than ever, need to deliver real value. With Covid creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. But where does and should marketing fit in to this landscape? And how are they prepared for the new normal?The Sales-Led Marketing ChallengeAs chairs of the APSCo Marketing Forum, Niomi and I are keen to ensure that the regular meetups and webinars contain content which drives the members to deliver commercial and relevant outcomes. We surveyed APSCo marketing members to find out answers to the following questions:What were your plans to improve prior to Covid lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?The answers were compelling, and a little worrying.1.What were your plans to improve prior to Covid lockdown?The majority said “Brand Improvement”. This is always a red flag for me and tweaks my “colouring-in department” nerve. What were the businesses these marketers worked for doing before Covid… was lead gen / sales already taken care of? I get how important brand is, but in a saturated market, where recruiters are often 360+ and have too much to do, (too much data, systems, and not enough process) I love hearing stories about marketers deliver MQLs (marketing qualified leads) or perfect candidates / colleagues into the sales teams.2.What are your biggest challenges during lockdown?The majority said “Lead Generation”. So, as soon as lockdown happens all eyes go to marketing to do something that may not have been their priority or skillset pre-lockdown. A reaction that we have all had, but one that may have fallen flat due to the lack of skill / expectation of marketing prior to Covid. Some of them don’t even have access to the database that their recruiters use… so how are they supposed to help with the conversion, or reconversion, process?3.Where do you see the biggest wins for you in the next few months?Worryingly, lead generation scored low, and brand and client experience scored high. Kids are back at school, local lockdowns, rules of 6, are the new normal, but to move so quickly away from lead gen feels too soon, or perhaps, inappropriate.4.Where do you feel you need additional training / knowledge?SEO and monetisation of the CRM and data scored high. This is interesting, and predictable, as these two areas drive leads. Does this answer tell us that marketers haven’t got the training (or perhaps confidence) to stick their hand up and say:“leave the leads to me” When I mentor marketers, I lift the lid on SEO and make it a simple task. It’s about:persona-led keyword decks,threaded into content,which is aimed at the data (you likely already have) and assertively used to convert or reconvert. Leads are generated and actively handed over to sales. Easy!So the marketers have spotted their weaknesses… but what next?What else scored low?Automation – this is needed to create space and time to attract and convertInternal comms – this is needed to keep the workforce engaged and motivatedInbound sales – this is just needed.Social media – use this to drive content ROICandidate attraction – I’m worried that recruiters are being bombarded by the wrong candidates and this is preventing best practice.Marketers Need to Generate LeadsGoing back to lead gen and sales-led marketing…Marketers, ask yourself:what are you doing to skill up in SEO and monetising your data and CRM? Recruitment Leaders, ask yourself:what access does your marketer have to your data, and your sales team? What needs to happen to turn your marketing into a sales-led, data-driven, lead generative function?Attend our webinar on 30/09/20 to find out what Niomi and I think you need to do.Book Your Marketing Webinar PlaceTalking of Marketers Generating Leads for Recruiters...Could marketing save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500/month if there are 10 of you?)Our high intensity interval training - Recruitment HIIT- helps recruiters source, convert quicker and develop healthy pipelines with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. We aim to save every recruiter at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Yorkshire Recruitment! Back to Work, Back to Normal?
Recruitment Leaders. whatever stress you and your business have been under, now that the kids are back at school, and that we are all trying to get back to a new normal, time is more precious than ever. And having a sales-led strategy for the next 3 months is key.Jonathan Sanderson, Chair of the APSCo Yorkshire Business Forum, will be joined at the next meeting by my business partner Lisa Jones.On Monday 28 Sept, 14:00, Lisa will focus on...Yorkshire Recruiters! Back to Work, Back to Normal? Your staff have either been:working as smart as they can throughout the pandemicon furlough, ormade redundant.What do you need to do in the next 3 months to generate more business? Lisa says:Your sales, recruiting, and marketing teams need to get fit, and be desk and time effective – but perhaps they have dirty data, numerous systems that they decide when they engage with, and not the right content and process to generate warm calls?Lisa, with her knowledge of sales, systems, marketing, and recruitment, will talk about how you and your team and business back to “fitness”.Jonathan will then lead a discussion around issues currently affecting the recruitment sector in the region.Register Here It's genuinely the time to take a breath, get ready, and get going.Talking of Recruiters Getting Going...Could you save an hour a day, and make an extra £18,750 a year (or £187,500/month if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. We aim to save every recruiter at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT 7 DAYS FREE READ ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
The Adapt Playbook