Making Recruiters More Successful
We are award-winning leaders in recruitment training, recruitment technology strategy, and digital marketing strategy for the recruitment industry. We make recruiters more successful.
We deliver the best recruitment training for Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts, Email Marketing and Content. Recruiters attracting, engaging, converting and retaining is our goal.
We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra “CRMFirst”!
We coach, mentor and train all levels of marketer, in innovative sales and marketing strategies to improve brand, recruitment, leads, sales and profit. Less colouring in, more ROI.
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Our Recruitment Success Services
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Recruiter
TrainingWe deliver the best recruitment training for Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts, Email Marketing, and Content.
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Recruitment
Technology ROIWe work with Recruiting and IT leaders to deliver sales-led recruitment technology strategy. Our mantra is “CRMFirst”!
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Recruitment
Marketing TrainingWe mentor marketers and coach their leaders to generate the 4Cs: candidates, clients, colleagues and cash...
Meet the Barclay Jones Team
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Wayne Barclay
Director
I create practical technology and CRM strategies for recruitment businesses
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Lisa Jones
Director and Founder
I coach Recruitment Leaders and mentor their Marketers to deliver sales and ROI
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Team Barclay Jones
Recruitment Trainer Job
Are you a recruiter, a trainer, or both? Come and join our team - we're growing!
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Luke Lynam
Recruitment Success Trainer
I train Recruiters on Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and Email Marketing
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Emily Dewsnap
Marketer
I run our marketing engine, and help our experts create recruitment hacks
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James Parker
Online Training Specialist
I run our Recruitment Training System AKA "recruitment HIIT"
Our Vision and Mission
Our Vision
We want to be the go-to choice for Recruitment Leaders, their Recruiters and Marketers
Recruitment Leaders who want to grow their businesses through technology, trained recruiters and effective digital marketers.
IT and Recruitment Marketers who want to create best practice and innovative strategies to generate the 4Cs – candidates, clients, colleagues and cash!
Recruiters who need to improve speed, data quality, conversions and profit - overall to be more successful.
What Makes Us Unique?
We are focused on only working with recruiters, and we speak your recruitment language.
Our blended training and coaching offering is focused on making recruiters and their marketers more successful – speedier sourcing, improved business development, healthier pipelines.
We own the problem. We get what you do and get your issues. We have an owner’s perspective.
Our Mission
To help Recruitment Leaders to grow their businesses and improve profitability through recruitment training, effective digital marketing and technology solutions.
To help recruiters and resourcers to use technology and social media effectively to improve their brand, attract, source and convert talent, develop new business, and overall deliver ROI and profit.
To help Marketing, IT and Operations professionals within recruitment agencies be effective and "recession proof" by mentoring them to generate ROI.
To build and develop our team of project managers, consultants and recruitment trainers at Barclay Jones to deliver excellence to the recruitment industry.
Our Values
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Professional and
PassionateWe are passionate advocates of recruitment and best practice and we offer a professional approach to helping recruitment businesses grow.
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Making a
DifferenceWe work with Recruitment Leaders, IT Leaders, Recruiters and Recruitment Marketers to make a measurable and long term difference to their businesses.
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Innovative and
Solutions DrivenWe use our recruitment experience, recruitment technology, training, and digital marketing solutions to innovate recruitment process and drive business growth.
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Authentic and
TrustedWe are known for being honest and practical. We are trusted by our clients and partners to deliver. We own their problems and have a owner's perspective.
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Organised with High
Attention to DetailBeing organised and detail oriented is crucial to our clients. You need us to develop ROI for you from your systems and processes.
Our Charity
We are proud to sponsor the Aurora Foundation
Luke, one of our recruitment training team, travelled the world coaching with children's charities before joining Barclay Jones. As part of our annual CSR initiative, he nominated this charity to receive monthly donations from us.
My life changed following my time in Uganda. I had to do something to support these brave children and their families. Now, not only do the children benefit from eating nourishing food, they have something to look forward to – their mealtimes.
The Aurora Children's Foundation works with the Cancer Institute in Uganda to help provide three meals a day for every child on the ward.
When you read about the great work that this charity does for children and mothers, it's hard not to want get involved. And as a family business, we feel compelled to sponsor a charity which is focused on creating a sustainable solution to end child poverty.
Meet Our Partners
We partner with leading recruitment industry software providers, influencers, and advocates.
We speak at their events, we share their values, and work with them to help build a best in class industry.
We are impartial. We have no favourites. We take no commission.
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We have worked with Adapt for 20 years. We help recruiters use AdaptFirst
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We are passionate APSCo Affiliates and proud to be their “Affiliate of the Year”
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We have worked with Broadbean for nearly 20 years. It fits with our “CRMFirst” mantra
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We have worked with Bullhorn for 10 years. We help recruiters use BullhornFirst
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We've worked with Cube19 since 2011. Data should monetise your recruitment CRM
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We share a passion for helping Recruitment Leaders grow their recruitment businesses
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We are proud to be a judge at the annual Recruitment International Awards
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We are proud to be 3 x winners of the UK Recruiter “Best Recruitment Blog”
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We are proud to be part of the Undercover Recruiter Experts Panel
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We work with Volcanic to project manage some of their clients’ websites and content
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Recruiter and Marketer Media Centre
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Emily Dewsnap
Blog
Recruitment Marketing Event for Sales and ROI-Led Marketers
Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... This event is for recruitment marketers who need to understand and prove ROI.Recruitment Marketers Need to Measure the Success of Their MarketingGenerating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Recruitment marketing is developing, and forward-thinking recruitment agencies are attracting brilliant people to help build brands. Recruitment technology advances afford new opportunities, whilst a marketing-content-rich environment means that the recruitment industry is more robust than ever.This event is for recruitment marketers who want to:Understand how to make multiple pieces of recruitment marketing content from one keynoteCreate a customer acquisition machine and prove that your business development team can’t live without you!Discover your social media ROI with data analyticsUnderstand the impact of brand on your recruitment business (and the important role recruitment marketers play)During this dynamic and interactive recruitment event, you will hear from preeminent recruitment leaders, as we uncover the secrets to creating magical moments for measuring marketing in recruitment. You will leave with actionable pointers to improve your recruitment marketing success straight away.On Wednesday 22 May 2019, 10:00-16:00 at The Magic Circle in London, Lisa Jones be joining Dualta Doherty, Kristie Perrotte, Owain Wood and San Sunner and will be leading an interactive panel to conclude the event.Our recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published. Book onto the Marketing in Recruitment Event!
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Lisa Jones
Blog
How to STOP Using Only 10% of Your LinkedIn Recruiter Licence
Recruiters spend a fortune on LinkedIn - either in time or cash! Both is great if they can demonstrate ROI from LinkedIn. But the recruitment industry is not known for focusing on ROI from recruitment systems - being focused on the placement means that often recruitment leaders are left frowning at end of year at the costs associated with running a recruitment business. This blog highlights some ways to measure the ROI from LinkedIn.We’ve been talking a lot lately about what recruitment leaders should stop doing; how they can STOP messing up their critical job adverts and START getting real, decent applicants, as well as how marketers need to STOP delivering tactics instead of strategy.A theme which links all of this together is my new acronym:FORMO – Fear of Recruiters Missing OutWe have become a generation of tech / app / extension / data proliferation and the process is screwed up. This has never been more so than with LinkedIn Recruiter (RPS Licence). I’ve written before about how recruiters do not expect ROI (return on investment) from LinkedIn. I often see this when I work with recruiters to help them confidently purchase / renew the licence.Yes, they have the LinkedIn Recruiter training to get the ball rolling. Yes, they run the reports on usage… but they often don’t analyse data what I feel is critical to seeing ROI. They also don’t check in with recruiters and how they plan to implement their LinkedIn Recruiter Licence.When I work with recruiters, I’m not into ‘wham, bam, thank you ma’am’ training. I’m into ROI. It’s sustainable and as cheap as chips!70 20 10 – Recruiters Only Retaining 10%?Imagine if you studied your client and talent (and staff) retention figures and realised that you were at 10%? You’d faint, scream, hide… But as humans, there is the theory that we retain 10% of the training we receive and the rest is a split between watching others and on the job challenges. I’ve been in training in some form or another for 20 years and I totally agree with 70 20 10 training this theory.Aiming to Get (at Least) 100% ROI from LinkedIn RecruiterWhy is it that we often only “do the math” at the end of the day? We often use finance figures from previous activity. We look back at last month and what do we do differently this month? We possibly don’t have enough predictive analysis to help us predict success (or failure).I often get told by recruiters that they need help understanding how to measure ROI from a LinkedIn Recruiter Licence and waiting on placement data is too long a wait (AND this assumes either success or failure, rather than a journey which needs constant management and focus).Here are some data points I feel are critical to helping you understand the ROI of LinkedIn Recruiter:LinkedIn Recruitment Company Page Metrics:LinkedIn Company post ImpressionsLinkedin Company page followersLinkedIn.com Recruiter Profile Metrics:Followers not connectionsNumber of ConnectionsWeekly profile viewsLinkedIn Recruiter (RPS Licence) MetricsLinkedIn Recruiter Usage and Success:InMail Acceptance Rates – I would clarify that this needs measuring against sends/ declines tooActivity – LogIns/Searches/Profiles Viewed/In-mails sent – plus projects and alerts setupRecruitment Website Metrics:Hits to Website from LinkedIn and which pages were the most popularFlow to website and applications – I would add referral rates in Google AnalyticsRecruitment CRM Metrics:Placements – Value by month – have a think about LTV too (life time value)Opportunities – In CRM with LinkedIn as sourceLeads – In CRM with LinkedIn as sourceCandidates / Contacts – source = LinkedInYou don’t need me to tell you that buying a system, especially LinkedIn Recruiter, is not the goal – using it “well” and happily paying the invoice is the goal. Saying “of course we’ll renew” to LinkedIn is a great statement to make, as opposed to FORMO.Your FD telling you that you’ve spent a fortune on tech just to stay the same, is not what you want to hear at year end.Telling your clients that you have every bit of tech going and still you’re having issues finding talent is not a sales pitch, an excuse or even a USP.Stop waiting for placements to happen / not happen before you measure ROI. Habits will have been formed and the system perhaps devalued by then.Start to measure the effectiveness of your LinkedIn Recruiter licence and take action (Recruitment Training) on how effectively and successfully it is being used.Our recruitment community loves our Adapt, Bullhorn, Inbound Sales LinkedIn, Bullhorn and Job Adverts recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.READ MORE ABOUT OUR LINKEDIN FOR RECRUITERS TRAINING
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Downloads
What Recruitment Leaders Need to STOP Doing!
