Automation Tips, Tricks and Training

How Can You Monetise Your Candidates with Automation?

Our May Bullhorn Automation webinar is Friday 17 May 12:00-12:30 BST. It's time to get your candidates engaged, your recruiters more productive, your time to hire improved, and your costs cut! Our clients want to be "Bullhorn1st" and automation is a sure-fire way of achieving this.It creates cleaner data, which recruiters then trust more and source from. It creates engaged candidates (and clients), keeps them warm, and generates speedy placements.It gives you time and space to realise your niche and USP!Automation - Get Your Candidates Engaged and MonetisedJoin us in our free Bullhorn Automation webinar where we will show you tips to use Automation to help you: Create a "human" candidate engagement strategy.Create trust in your data so that your recruiters love it and use it (and rarely need to advertise or source externally.)Reduce reliance on LinkedIn and job boards so you can save your cash.Improve sourcing and placement speeds. This webinar is a must if you already have automation. If you don't yet have automation you need to educate yourself about its power and how it can help you scale, create a more human recruitment business, whilst reducing effort and cost. Can't make the date? Register anyway and we'll send you the recording. REGISTER HERENeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
9 Reasons Why Recruiters Need to Code Their Data (and Why Boolean Sucks!)

Data, a recruiter's best friend (and worst nightmare), is one of their most precious assets. But are you missing a trick in making it super-valuable and easy to make money from?Clean data, coupled with time, and a robust process, boosted by systems, makes for a slick and repeatable pipeline of work.But, uncoded recruitment data may be holding you back. To Code or Not to Code... That Is the QuestionA client who enquired about our Bullhorn1st journeys asked me:Why should I code my Bullhorn data? So-and-so says I should just use Boolean for sourcing.This prompted me to respond to him with a list outlining that he should indeed code his data... I'm fixated on working with recruiters who want a Bullhorn 1st culture so I hope you find my reasons to code your data useful.Automation needs to work with structured data. i.e. coded fields. It doesn’t currently work with Boolean.True: Coded data is more reliable as it's the Recruiter's qualification of a candidate, not just the candidate's own, often aspirational, opinion of themselves. False: A significant issue with “Boolean Only” is that you can search for something specific (Service Engineer) and get back hundreds of results of mentioning this phrase, but they are not the candidates you're looking for. These false positives drive “let’s not use Bullhorn” behaviours. LinkedIn and job boards do very well from that mentality.Wasted cash: When you don't code your data, your recruiters trust it less, and you then may have to waste money (and time) on job boards, advertising and LinkedIn. Easier to keep clean: With structured coded data and automation, you can ask candidates to update their codes and use this search criteria to quickly match to jobs. Match to jobs: Bullhorn's Semantic Match needs coded data to work effectively. (Semantic match finds candidates to match your jobs... nice!)Call lists - "speccing out": An often underutilised feature of Bullhorn is to match the code of what the client is looking for to your candidate database. You can create call lists from this feature.Sell your business: If you're looking to sell your recruitment business, your data set will be valued. Coded, quantifiable data is more valuable than a larger unquantifiable data dump.USP! Warm Makes You Hot!And finally, my 9th reason recruiters need to code their data.When a client hires you to recruit, they aren't hiring you to do what they can (theoretically) do for themselves (i.e. post on job boards, advertise, etc.). They are hiring you for your USP, which is your talent pool. You need to speedily access it. You need to keep it warm. You need to:Own itWork itMake it desirableCharge for itThe accuracy of your data, and the speed at which you can find it, nurture it, and work it is the real value you add, and what will differentiate you from your competitors. It will make it easier for your recruiters to recruit, and salespeople to sell.Boolean only just won't cut it. Get coding!(Oh, and if you have Automation, call us! We can help you code up your data with our Automation Turbo offering. Don't turn your recruiters into administrators and get them manually coding. Let them recruit.)ARRANGE A CALL BACKBullhorn1stWe're fixated on helping recruiters be Bullhorn1st. First for sourcing and selling. We help recruitment leaders save money on expensive external systems, get Bullhorn ROI, and speed up their time to hire.Do you need to save money, improve your recruitment process, and sell more? (Of course you do!)CONTACT US
Automation Tip - Protect Your Contacts and Sales

I've got an awesome 1-minute Bullhorn Automation tip to help you protect your candidate and client data, and thus relationships and sales.Nurturing relationships is key to your recruitment process, but what happens to your valuable candidate and client relationships when a recruiter leaves your business?Ideally, these contacts should be reassigned.But this isn't something that I see actioned often enough. Relationships go stale and you miss vital opportunities and easy wins are lost!Your crucial contacts could eventually get forgotten. This ultimately impacts your recruiters' productivity and sales revenue.An Awesome Automation Tip to ID and Reassign Your Candidates and Contacts I'm going to show you an awesome Bullhorn Automation tip that will help you identify valuable relationships, so you can reassign them and work them!You need to easily spot and reassign those contacts to another recruiter who can continue to manage, build, and monetise these relationships.This tip is great for business development.It's awesome for account management.And, you use this to update your historic data, as well as your future data as well.Watch my 1-minute Bullhorn Automation tip. Then spend a few minutes IDing your lapsed relationships and reassigning to recruiters who are hungry to manage them.Watch My Bullhorn Automation Tip on How to ID and Reassign Candidates and ContactsNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
Track Your Candidates, Clients, and Cash with Automation

This Bullhorn Automation webinar recording is focused on tracking your candidates, clients, and cash! It's time to track! It's time to follow the money!Drowning in data, systems, candidates and clients, isn't a great recruitment process. (But some recruiters make an art form from it!)Being able to "follow the money" absolutely is the best route to success and happiness!Automation - Get Ready to Follow the Money!Watch our free Bullhorn Automation webinar where we explore some tips and tricks to use Automation to help you:See the wood for the trees.The candidates for the clicks.The opportunities for the leads.The invoices for the back door placements.(See what I did there?)Automation needs to do some serious heavy lifting for you - so don't leave easy recruitment and sales wins to chance!Let Wayne walk you through tips to help you track:Website activity.Backdoor placements.Recruiter Progress / Performance.Bounces (and opportunities!)Unsubscribes / opt outs.This is a great watch whether you have automation already, or need to educate yourself about its power and how it can help you scale, whilst reducing effort and cost.Watch our "Follow the Money" Automation WebinarNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Automation ROI - WIIFM?

Our Bullhorn Automation webinar was focused on ROI - Return On Investment. Plus we answered the ultimate question - WIIFM! What's in it for me?Automation should be:Helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards.Enabling leaders to scale and revitalise their businesses.But often "where's the ROI?" is a question we hear recruitment leaders ask.And sometimes we speak to recruitment leaders who can't feel or see the benefit of automation.Recruitment Automation - WIIFM?In this recorded webinar, we talk about how to identify and agree your ROI from Bullhorn Automation. Automation needs to do some serious heavy lifting for you - so don't leave this to chance! Watch this recruitment automation webinar if:You don't have automation yet, but are curious about what it can do for your recruitment business.You are just starting out with automation and want to get into good habits, improve your confidence and get buy-in from your recruiters and stakeholders.Or have automation already and want to "move the dial" and "go turbo" this year.Watch our Bullhorn Automation ROI - "WIIFM?" WebinarNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can You Generate Leads with Automation?

This Bullhorn Automation webinar was focused on lead generation.Automation should be helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Too right!But now, with Bullhorn launching the new Leads entity in Bullhorn Automation, it's time to rock!You bet we have some ideas to help you get cracking and generate some lovely leads.How to Automate Your Lead GenerationIn this automation webinar we talk about tools and techniques you can use to get your lead generation engine purring. Automation needs to do some serious heavy lifting for you.This will be a great webinar whether:You are curious about automation.You are just starting out with automation.Or have automation already but want this year to be a success!Let's generate some leads!Watch Our Bullhorn Automation Lead Generation WebinarRegister for our future webinars, and watch previous webinar recordings here...Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How to Get Your Recruitment Data Clean and Automated

This Bullhorn Automation webinar has the sexy topic of data: health, hygiene, monetisation.We know that your data health makes or breaks your pipeline. Dirty data means more reliance on external systems and data sources just to find what you should already have. Plus it really slows down your placement and billing cycles, and costs you more!This webinar recording helps you assess how to achieve data health (and thus business health) either manually, or by using automation. It's a great watch with lots of tips whether you have Bullhorn Automation or not.Clean Up Your Recruitment Data So You Can Sell And Grow!In this recruitment automation webinar we talk about tools and techniques you can use to get your data, clean, healthy, and valuable. This is a great webinar if:You need to improve your data health.You need to reduce costs of and time on LinkedIn Recruiter and Job Boards.You need tips to help you manually clean your recruitment data.You need tips on how to "automate the clean".You are curious about automation, and want to know more about it can help you.You are just starting out with automation and want to "nail it".Or you have automation already but need to take it to the next level and feel that your data health gets in the way of going "turbo".Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Watch Our "Clean Up Your Data" WebinarRegister for our future webinars, and watch previous webinar recordings here...Turbo Data CleanHey - Are you dirty? We're offering a new service to Bullhorn Automation clients.Dirty data costs money, time, sanity, and prevents growth. Our new “Turbo Clean” service will speedily clean and monetise your Bullhorn data so you can improve performance.Arrange A Free Consultation
Automation Mythbusted - The Reality of Recruitment Automation

Recruitment automation (not to be belittled by the mere "marketing automation") is allowing many recruiters to save money, time, headspace, and...Weaponise their data.Speed up their placements.Sell more. Plus more...But like all advances in tech, there are myths and legends which surround it.Myths like:It's a time-consuming beast of a project.You need a full-time employee to implement it.Once live it's a full-time job to manage it.If you can't go "big bang", don't bother!I chatted with Wayne (AKA "The Automator") and Jay (from Bullhorn) about these myths versus the reality. What is the reality of implementing recruitment automation?Automation Myths... Busted!We chatted about:What really happens during an implementation?What do you gain (and what do you lose) when you automate?How can you start your project with a small number of powerful automations to give you breathing space and reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards?What does a good "cadence" of automations look like?This short myth-busting video is a must-watch for recruiters big, small, and cute, who need head space, easier and cheaper sourcing, reduced reliance on Linkedin and job boards, stronger pipelines, and happier recruiters.Watch our "Automation - Mythbusted" Chat Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can Recruiters Use Data to Drive Performance?

Recruiters - Your data is one of your most important assets. Data coupled with your time, your process, and your wit, can make for a super slick and profitable recruitment process. But if you don’t know your numbers, and you don’t work your data, you are simply a recruitment administrator, being busy, but not being very effective. In my vodcast with Tracey O’Neill from The Data Consultant we chatted about how you can: Work your data. Control your process. Be a profitable Recruitment Consultant and Leader.Whether you’re a recruitment leader wanting a sustainable recruitment business with high-performing recruiters, or a recruiter that wants to run a successful recruitment desk, this vodcast is a great listen (or watch).Sexy / Clients / RoEI chatted with Tracey about how to use data to be a more effective recruiter:Data: A sexy asset which can drive your recruitment candidate and sales pipeline.Clients: Own their data, work it, and drive your relationships!RoE: What is it and what's it got to do with data and recruitment?What key takeaways does Tracey have for recruiters and recruitment leaders regarding how they can use data to run their desks and businesses?Recruitment leaders and recruiters – buckle up and get at least one takeaway to help you improve performance.Watch the trailer of my vodcast with Tracey...The full vodcast, along with other great sales and recruitment training, can be found on our training platform Recruitment HIIT.SIGN UP FOR YOUR FREE HIIT TRIAL
How Can You Improve Recruiter Productivity with Automation?

We recently ran a Bullhorn Automation webinar and "automating productivity" was the topic.There's always room for improvement in recruitment, whether it be speedier sourcing, stronger BD, quicker time to hire, or stronger relationships driving stronger accounts.However, with too much tech and data, and not enough automation, recruitment is often an "everything, everywhere, all at once" sector. And being more productive just means working longer hours, or buying more tech that you haven't got the time to get ROI from.Automation Is a Time MachineAutomation isn't new - we've had it since the dawn of time. But in recruitment, it's a recent game-changer!Smart! Automation can create a super-smart recruitment process. Warm! Automation can keep your candidates and clients happy (and warm).Sustainable! Automation can make you and your team and time more sustainable.Along with our Bullhorn Productivity Tips for Recruiters webinar, we ran this webinar which was devoted to automation and how it can be used to help recruiters and their leaders improve productivity. I chatted about at least 5 automations you can build straight away which will drive speed, pipeline, and happiness.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Treat your Bullhorn database like a community (not a data dump).Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Help your recruiters become more organised and effective.Shortlist candidates at speed - nice!Watch Our Automated Productivity WebinarNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can You Place More Candidates Quicker?

I recently spoke in Bullhorn’s Connected Recruiting Series. The topic was “Connected Recruiting: Attract, Engage, Onboard, and Nurture Your Talent Like Never Before”. They wanted my insight into how to nurture your current recruiting database and increase redeployment rates.Recruitment tech has evolved in the 24 years I’ve been in the recruitment industry. In recent years, my team have enabled over 400 recruitment businesses to do what we call "Bullhorn1st" and automate their sourcing, screening, sales, and placements. I’ve seen and learned a lot about data, recruitment, automation, tech, and what makes for a profitable recruitment process.Here are the highlights of what we discussed on the webinar and you can watch the webinar here.1. Too Much Data, Not Enough PipelineRecruiters often have great data (often too much data) and are not monetising it.They are sourcing it, advertising for it, buying it, scraping it, gathering it, storing it, but not nurturing it into sustainable fees.They are reliant on systems outside of their CRM and this creates lag, cost, and risk.Is this you?There’s not enough strategy in managing their data. There’s not enough focus.Data isn’t seen as valuable unless it has value today! Candidate applications and client leads often fail to convert, if not converted immediately. And often recruiters have way too much data to manage. Dunbar’s theory is that you are limited to the number of relationships that you can actively maintain. Recruiters need to get real with their data.2. All the Gear, No Idea!Plus, often there’s not enough specialist knowledge (or confidence) for recruiters to speak about their niche in the spaces where your candidates and clients are.The majority of millennials and GenZs expect an omni-channel approach, not just phone and email. Read Bullhorn's Grid report for more insight on this.Why are recruiters often silent where their communities are?Is it because recruiters have too much data and not enough process? Perhaps!They may not understand how to manage their data, or engage with these “new” channels, and opt for a “start at the top” and “get on the phone” approach.That strategy isn’t sustainable when the average recruiter has thousands of records which they are supposed to manage and monetise. Plus, even if they have the tech which could drive a great experience, they haven’t always had the training they need to use this tech.The volume of data recruiters have access to, and the tech they are expected to communicate with, has created something beyond a mere numbers game.Distraction, FOMO, and procrastination are rife. Plus, there’s still an unnecessary reliance on LinkedIn and job boards which drives up cost, slows you down, and enables your competition to sneak past you.3. Leads Generated – Sales SuppressedI’ve also learned that recruiters are great at lead gen… but often not so great at converting these leads.Leads, on average, last 48 hours. It takes on average 8-15 interactions to convert – BUT 85% of recruiters give up after 3 attempts.Again, this numbers game and lack of tenacity, process, and urgency is generating more losses than wins.4. It's All About the Journey, and Dunbar!What’s the fix?I see too much effort at the start of the candidate and client relationship, whether it be adverts, application acknowledgements, screening, job qualification. I see nowhere near enough engagement and nurturing after “hello”. Again we have a lot to learn from Dunbar.Why? This is normally down to 3 things:Too much data.Not enough process.A lack of understanding of what candidates and clients want (and need).AI and automation will really help you kick the butt of points 1 and 2 above. Bullhorn’s recent GRID report tells us what candidates expect and helps you with point 3, too:62% of candidates quit when the process takes “too long” – and in my experience this is often down to a lack of expectation management (and communication).60% of candidates expect weekly contact from recruiters.¾ of candidates expect to be placed in a new job within 4 weeks.And most of them will expect communication beyond email – via an omnichannel approach.TakeawaysData = Asset: Treat your data like your most valuable asset. Less hoarding, more placing.Get real: Understand the limits of what a recruiter can do with their day and data. Less is more.Monetise: Use tech to keep data warm and monetise it. Give your community what it wants!Free up: Use tech to free up your recruiters to do what they are paid to do.You can watch all of Bullhorn’s Connect Recruiting series here. Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Sourcing Turbo! How to Use Automation to Speed Up Sourcing

Sourcing can be an incredibly time-zapping task for recruiters.We often hear:I've got too much data but not enough candidates!All The Gear, No Idea?In my previous automation webinars, I covered automated BD and account management. Get my automated sales tips here:5 ways to drive, secure, and optimise your accounts, and5 key sales-driven automations to help you focus your attention on generating real sales opportunitiesBut what's the point of winning more sales opps, if you can't speedily place them?If you have Bullhorn automation, this should help you:Speedily clean up your data.Identify relevant candidates you can attract and nurture.Approach candidates to apply for your jobs.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Add turbo to your sourcing with warm, monetised data.Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Use Bullhorn 1st for sourcing, hence increased speed, placements, and sales.Watch Our Automated Sourcing WebinarAlternatively, you can:Continue sourcing from multiple expensive websites (Linkedin and Job Boards need your cash!)Advertise your jobs. (Let your clients know you do not in fact have a viable candidate pool.)Create unnecessary lag and risk in your process resulting in less placements and less fees.Need more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US