Blog Content
Recruiters and leaders — ready to do less admin and make more placements?
Do you need to be less reliant on LinkedIn and Job Boards, and have a more engaged, valuable database of candidates?
Then Part 2 of our "Unlock Bullhorn with Automation" webinar series is for you. We'll fixate on candidate management and engagement.
Scroll down to watch👇
💡 Why Candidate Management and Engagement Matters
In our recent Bullhorn Tips Webinar, we asked recruiters about their candidate management strategies.
The results?
🙈Most recruiters said their CRM was out of date.
🙉Even more admitted their candidate engagement was reactive at best.
🙊And LinkedIn and job boards still dominate, draining time and budget.
AKA vicious cycle. You source externally, internal data gets colder and becomes irrelevant, sourcing becomes slower and costlier. And the cycle repeats.
📊 Candidate Management by the Numbers:
70%+ of placed candidates already exist in your CRM.
It costs 6x more to source a new candidate than to re-engage.
Recruiters spend up to 1/3 of their time on admin.
Re-engaged candidates are 2x more likely to be placed.
Now ask yourself: What if that cycle could be flipped?
💥 From Vicious to Virtuous: Using Automation to Flip the Recruitment Script
Instead, imagine a virtuous circle where:
✅ Your CRM is rich with warm, engaged talent.
✅ Your pipeline is always ready, without needing a new job ad.
✅ Candidates actually reply to your emails.
✅ Admin drops, and placements rise.
That’s the power of Bullhorn Automation.
Watch this free webinar and learn how to use Bullhorn Automation and smart workflows to build—and sustain—a thriving talent pipeline.
This is part of our "Unlock Bullhorn" Automation webinar series.
📅 Webinar Highlights
🛠️ Real-Life Automation Tips to Drive Recruitment Workflows:
Automate outreach to dormant candidates (without sounding robotic).
Keep silver medalists engaged for future roles.
Trigger real-time updates when candidates change jobs or locations.
Build loyalty with consistent communication at every stage of the journey.
Drastically reduce sourcing times and costs.
💸 Turn Data Health into Data Wealth
This Webinar is for you if:
You’re tired of LinkedIn / Job Board over-reliance.
You want to scale your placements—not your sourcing costs.
You want a Bullhorn CRM to be a database and not simply be a data dump.
Watch: Unlock Bullhorn Part 2 ~ Create a Virtuous Circle of Candidates
PS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.
🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording
💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording
📈 Sell easier and faster. Watch the recording
💡 Place easier and faster .Watch the recording
🎯Easy BD. Watch the recording
🧹Data health. Watch the Recording
Automation Buddy / Bullhorn RoI
We are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.
We coach to inspire, and build your automations so you can recruit and sell!
Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.
READ MORE ABOUT OUR BULLHORN VISION SERVICE
READ ABOUT OUR AUTOMATION BUDDY SERVICE
BOOK YOUR FREE CONSULTATION
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Lisa Jones
Blog
Vodcast: Is AI Recruitment's Superpower, Or Its Blind Spot?
Is Recruitment AI the Superpower Everyone's Raving About? Or Are You Missing Something Obvious?I recently caught up with George Whalley from Bullhorn for the latest in my recruitment leaders' vodcast series. AI, automation, cost reduction, compassionate recruitment, manual work, and dogs, were the topics.George's day job is bringing net new clients onto Bullhorn and then, unusually, staying on as their account manager afterwards. So unlike a lot of people selling you tech, he actually has to live with the consequences of what he sells you. That makes him worth listening to.We had 22 minutes to talk about the reality of AI in recruitment and what recruitment leaders need to factor into growing their businesses with this vital tech.💰 Your data is your superpower, so stop buying more of itI started by by asking George, a very pertinent question:How is AI (and automation) actually impacting recruitment right now?George's answer was basically - not as much as it should be. Why? Because recruiters are only using it for the boring bit (generating text) and ignoring it to help them monetise the data goldmine already sat in their own Bullhorn.Anyone can scrape LinkedIn.Anyone can buy the same 100,000 candidates as their competitor.That's cold data.Anyone can use AI to find and clean data - but don't get blindsided. It's what you do with it that counts!What George calls your actual superpower is the stuff already living in your notes and conversations that never made it into a proper field, that you can use AI to "power up" your pipeline.Recruiters are "crawling over warm data on their Bullhorn to get to cold data outside of Bullhorn". Sounds mad when you say it like that, doesn't it? But that's most agencies right now.What's the fix? (Watch the video to find out!)👇🧠 What can humans actually do that AI can't?This was George's favourite question and I can see why.His answer was blunt - AI can do a LOT to save time and costs, and drive process, but AI can't put a suit on and sit in a room with a client.It can't understand the stuff that actually matters more than the business on paper. We chatted about why 40% of consultants have left the industry in the last 18 months.Not because they were bad at their jobs.Because recruitment stopped needing what they were good at, and started needing something they'd never had to be good at before. Then George said something that's been rattling round my head all week - is AI really dehumanising recruitment, or is it de-manualising it?Humans = manual. Really? Is that as good as it gets?Watch the video 👇for more insights on how to de-manualise your recruitment process and do what only humans can do!🐕 Are you using tech to do what your website says you do?(And what has that got to do with your dog's God complex?)We chatted about the open secret in recruitment: what recruiters say they do - and what they really do - often poles apart. Too much data, and too little process makes for a lack of productivity and ultimately profit.It also makes for a very expensive tech stack, which leaves the average recruitment leader wondering why they need to spend so much money on tech just to stand still.What did George suggest you need to do to manage the threat and opportunity? Watch the video to find out...👇My recruitment leaders' vodcast with George is a cute 22minutes long. Grab a coffee and get watching!Bullhorn ATS / Analytics / Automation / AI ROIWe are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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Wayne Barclay
Blog
The One Bullhorn Habit That's Silently Bleeding You of Fees and Sales
While you've moved on from that lost job, your competitor hasn't and it's costing you £$€thousands.Here's the Bullhorn follow-up BD process most recruitment leaders are missing...In a recent Bullhorn 4 BD webinar Lisa said that this is what she often sees in happening on recruitment desks across the industry:Lost a job, hung up the phone, and thought "right, next." Never gave it another thought. I see this too:Lost that job?Placed somewhere else?Move on.Exit stage right, never to speak to that client again. It's the most natural reaction in the world. Nobody wants to dwell on a loss. But if you're leading a recruitment business, this reflex is likely costing you money you don't even know you're missing.Are your recruiters tenacious enough to be in the wings for an inevitable rekindling of that sale? 🤔The recruitment stat that stopped me in my tracks One in five candidates are unhappy in their new role within a few months of starting. Think about your own rebate numbers. What's the average in your business?Now think about how many of those unhappy candidates you're still talking to when that unhappiness kicks in. For most recruitment businesses I work with, the answer is "not enough". Somewhere in your Bullhorn database right now, there are candidates who took a job through a competitor, or through the client going direct, and they're already regretting it.The consultant who lost that job has probably moved on too. There's a door sitting wide open. Nobody's walking through it. 🤨 Leaving the sales process to the candidate and client isn't a great strategy Here's the bit people miss. When you lose a job, it doesn't just go to another candidate. Sometimes the client hires through a competitor. Sometimes they go direct. Either way, that placement can go wrong too. So the follow-up process shouldn't stop at the candidate.Building in a reason to check back with the client as well could be a simple trick to re-engaging the lead!Did the hire work out?How's it going?Are they still happy they went that route?(So satisfying when you can think "I told you so!) You're not gloating.You're just staying visible, staying warm, and staying front of mind - that's sales!Because if it hasn't worked out, you want to be the first call they make, not the fifth. Be ready to let them fall straight back into your arms. 🫡This is a leadership problem, not a recruitment consultant problem Here's the bit that matters if you're the one running the business. You can't fix this by hoping your team remembers.You fix it by building a process, and making it part of how your business operates: Close jobs properly. Status set correctly, every time. It's one field, and it's the one that gets left by the wayside. Everything downstream depends on it. Set the cadence, both sides. Know when the successful candidate started, then touch base with the candidate *and* the client at one, three, six and twelve months. Assign ownership. Is this account management or BD? Decide, and make someone accountable. If it belongs to everyone, it belongs to no one. That's a strategy decision. It's not something you leave a busy consultant to remember off the back of a good night's sleep.Hope is not a strategy (or a process!) 💪Bullhorn already has what you need Bullhorn wasn't built to be an admin system. It was built to be a relationship management system, and this is a perfect example of it doing its job properly. Automation can nudge and notify your team the moment a lost job hits a follow-up milestone. Nobody has to remember anything. Analytics can report on lost jobs across the whole business. How many, which clients, whether contact was actually made. What do you have set up currently, and:Is it fit for purpose?Is it actually being used?Do you have full visibility over what it's reporting on and whether or not your team are actually adopting this process and delivering on it? Ask yourself: how watertight is this sales process for your business. Is it delivering results?😇 The relationship didn't end - the job did That's the mindset shift for anyone leading a recruitment team.Losing a job isn't the end of a relationship. It's a trigger telling you exactly when to check back in. Get this nailed at a leadership level, build it into the process rather than hoping it happens, and Bullhorn will quietly hand you rebates and repeat business you'd otherwise never see. --- More BD Tips?This was one of five tips from our Bullhorn Power Series webinar on using your ATS, automation and analytics to drive business development.Catch the other four, and watch the full sessionWATCH THE BULLHORN FOR BD TIPS WEBINARBullhorn ATS / Analytics / Automation / AI ROIWe are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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Wayne Barclay
Webinar
Bullhorn Power Series ~ Stop Missing Out on Sales: 5 Tips to Use Your ATS, Automation, and Analytics to Drive BD
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Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 6 ~ Data Wealth
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Lisa Jones
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 6 ~ Easy Candidate Management
