Bullhorn ROI Tips, Tricks and Training

3 Ways to Automate Away the Counter Offer and Drop Out

Recruiters who want to prevent counter offers and drop outs have several choices.They sit and do nothing, assuming the candidate remained loyal to them and was not flattered or hood winked into accepting a counter-offer.They know that prevention is better than cure, and set manual reminders engage the candidate as and when they think it’s best.They use automation to engage and manage the candidate, whilst controlling the narrative and the process.💡Every successful recruiter knows that the key to eliminating dropouts lies in consistent, timely intervention.🪄This is where automation transforms a good process into a great one.In our previous blog "Stop Losing Placements: Your 3-Step Plan to Pre-empt the Counter Offer or Drop Out" we offered a straightforward guide to preventing counter offers, armed with the data you need to make the case.Try Our 3️⃣ Powerful Ways to Use Automation to Prevent Counter Offers and Drop Outs1️⃣️ Automated "Reality Check" Content DripYou need to proactively arm candidates with the necessary data before they even receive an offer. This content drip focuses on education, addressing the emotional allure of a counter offer with cold, hard facts.How to Automate: Set up an email automation sequence that triggers immediately after a candidate successfully completes a key interview stage (e.g., after the screening or first stage interview, or when a final offer is imminent).The Content: The sequence should deliver the statistics we discussed (e.g., 9 out of 10 people leave anyway, the cost to the employer, etc.) and explore the non-monetary reasons for leaving. Use short, sharp emails with a professional, advisory tone.Goal: To normalise the counter offer as a business tactic and pre-frame it as a short-term distraction from their long-term career goals. This makes the eventual counter offer less of a surprise or a compelling "olive branch."2️⃣ 📝 Automated Counter Offer Acknowledgment FormThis tool formalises the discussion you have with the candidate, ensuring they have verbally and electronically confirmed their awareness of the risks.How to Automate: Integrate a simple form into your candidate management system or send it via an automated link after the final offer is extended.The Requirement: The form should ask the candidate to confirm that they have:Discussed the likelihood of a counter offer with their recruiter.Reviewed the long-term career statistics associated with accepting a counter offer.Understood that the underlying reasons for their resignation (e.g., culture, progression) are unlikely to be resolved by a temporary pay bump.Goal: The act of filling out this form forces one last moment of reflection, significantly reducing the chances of an impulsive, emotional decision, and provides a documented record of the candidate's commitment.3️⃣ 📅 Automated "Resignation Prep" ResourceThe most dangerous time is the moment of resignation, often delivered in a high-pressure, emotional meeting. Automation can deliver a just-in-time resource to guide the candidate through this moment.How to Automate: Set up a final email to be delivered the day before the candidate plans to hand in their notice.The Content: This resource is a concise, step-by-step guide on how to resign professionally. Crucially, it includes:Scripted Responses: Suggested brief, professional phrases to use when a counter offer is made (e.g., "I appreciate the offer, but my decision is final and based on long-term career factors, not just compensation.").Focus Points: A checklist of their original motivations for leaving (e.g., "Remember why you started this search: lack of flexible working, no clear path to management.").Goal: To help the candidate manage the conversation gracefully, stick to their pre-agreed decision, and resist emotional manipulation in the moment.🔐The Automation Advantage: Protecting Your Fee and Their FutureThe counter offer is a recruitment industry reality, but a drop-out is not an inevitability.By combining pre-emptive, data-driven candidate coaching with a strategic approach to automation, you move beyond simply hoping a candidate will decline a counter offer.Instead, you build a robust, repeatable recruitment process that manages risk, documents commitment, and ensures your candidate resigns fully prepared and focused on their long-term career move.💡Embracing automation isn't about replacing the human element; it's about making the human element.Your invaluable advice and counsel is more impactful. It guarantees the right advice is delivered at the right time, securing your placement and protecting your candidate from a decision they would almost certainly regret down the line.Be sure to not run your recruitment process on good intentions - back it up with the tech you need to boost your process and pipeline!Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
Bullhorn Tip - Place More Jobs

We've got a simple 1-minute Bullhorn tip to help you place more jobs. It's time to filter, work and place (and earn!)Having too many jobs and not enough placements can be beyond frustrating. But we have a Bullhorn tip for you to help you focus on the jobs you can (and should) place! There's plenty Bullhorn can do to help you manage your jobs pipeline and recruitment workflow. It's Time to Place Your Jobs!Here's a quick bullhorn tip about why you should regularly update your job statuses in Bullhorn.Get focussed on the most profitable opportunities.Prioritise your efforts.Boost your earnings. Watch this 1-minute Bullhorn tip - then spend a few easy minutes creating focus and an easy path to placing more jobs. Watch Our 1-Minute Bullhorn Tip on How to Place Jobs QuickerNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation Buddy / Bullhorn RoIWe are Automation and Bullhorn Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
Stop Losing Placements: Your 3-Step Plan to Pre-empt the Counter Offer or Drop Out

Every recruitment consultant knows the feeling. You’ve invested weeks building a relationship, found the perfect role, secured the offer, and then... heartbreak! The candidate accepts a counter offer and / or drops out.It’s an emotional and costly recruitment defeat.It seems that the candidates that you spend the most time on, are the ones that are more likely to break your heart.But these dropouts aren't random acts of betrayal; they are the often result of candidates not being educated about the harsh realities of a counter offer.We, as the recruitment industry, have a critical role to play in managing the candidate lifecycle and preventing this pain. We must stop hoping a candidate won't be counter-offered and start actively managing the process.Here is your straightforward guide to preventing counter offers, armed with the data you need to make the case.❓And whilst you read this ask yourself "how can I use Bullhorn to help me prevent counter offers and protect my pipeline?"❓How can you use note templates, emails, messages, and tasks to make light work of the process? (Watch our Optimise Bullhorn Part 6 ~ Easy Candidate Management Webinar for tips)💥The Stark Reality: A Counter Offer is a Short-Term FixBefore you can coach a candidate, you need to understand the data. Counter offers and drop outs don't just "suck" for the client and the recruitment consultant, they are detrimental for the candidate as well in the long term.Here are the compelling stats you need to share with your candidate from screening through to offer and start date!Inevitable! 80% of candidates who accept a counter offer leave their current employer within six months.Pointless! 9 out of 10 candidates who accept a counter offer leave within twelve months.Regret! 50% of candidates who accept a counter offer are actively looking for a new job again within 60 days, indicating immediate regret.The primary reason a counter offer is made is financial for the employer, as it can cost up to 213% of an annual salary to replace your candidate.The lesson is clear: A counter offer is almost always a panicked, short-term measure by an employer to avoid the high cost and hassle of an immediate replacement, not a genuine, long-term commitment to the employee’s happiness or career progression. ... And the reasons your candidate wanted to leave in the first place are still there.1️⃣2️⃣3️⃣ Your 3-Step Counter Offer Prevention PlanThe key to preventing dropouts is to pre-empt the counter offer during the initial screening process. You must be proactive and get the candidate to process the scenario before they resign.🙈Step 1: Gather Intel on Company CultureMake it standard practice to gather intelligence on the candidate’s current company during the screening call. This isn't just about their skill set; it's about their employer's retention strategy.Key Questions to Ask:"Is there a known counter offer culture within your business?""What is the typical reaction when people resign from your organisation?""Are you aware of the firm's reputation for dealing with departing employees?"This research not only gives you crucial intelligence but also starts the candidate thinking critically about their current employer’s motivations.🙊Step 2: Get Them to Acknowledge the LikelihoodThe next step is to get the candidate to acknowledge and vocalise the likely sequence of events."Let’s be realistic: based on what you’ve told me, you will probably be counter-offered when you hand in your notice.""I need you to tell me now, what is likely to happen when you resign? What will your manager say to try and keep you?"By making the candidate admit what’s likely to happen, you remove the element of shock and flattering surprise when the counter offer is actually made. You own the narrative!🙉Step 3: Arm Them with the Facts (The Regret Factor)Now, you connect your intelligence gathering with the hard data. This is the final, crucial step: educate the candidate so they can manage the emotional moment of resignation.Tell them:It’s Not About Them: Their employer is only offering them more money because it’s easier and cheaper than replacing them right now. The trust is likely broken, and they are now a known flight risk who will probably be overlooked for future opportunities.The Core Problems Remain: The original reasons for their resignation—lack of progression, management issues, or company culture—are still there. A simple pay rise won’t fix the broken relationship or the fundamental job dissatisfaction.They Will Regret It: Remind them of the statistics: 9 out of 10 people who accept a counter offer are gone within a year. They’ll be looking for a new role again within six months, only this time, they’ve burnt a bridge with your client.💡By using data to manage the candidate experience and ensuring you have an open, honest discussion about the realities of a counter offer, you can manage this part of the candidate lifecycle and prevent the heartache and protect your pipeline. Read This Next👇3 Ways to Automate Away the Counter Offer and Drop Out where we show you how automation can help you make light work of preventing and managing drops outs and counter offers.Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
Automation RoI Webinar Series: Unlock Bullhorn Part 6 ~ Data Wealth

Leaders and automators...Whether you want your data to be clean or healthy, you need it to make you wealthy!Recruitment can often be hard enough, let alone if you and your teams are constantly compensating for poor data.You're blowing profit on external systems and being held to ransom by LinkedIn / Job Boards / IndeedYour recruiters and resourcers are drowning in time-consuming sourcing and adminYour recruitment process is lagging and you're not able to really see the benefit of automation / analytics / AISo, Part 6 of our free Unlock Bullhorn webinar series will share tips on how to use Bullhorn Automation to make your data clean, healthy, and worth something!...scroll down to watch👇10 Stats to Ensure You Focus on Recruitment Data Health30% of CRM data becomes outdated each year 👉 For recruiters, that means almost a third of candidate and client records may be inaccurate if not maintained.Dirty data costs companies an average of 12% of revenue annually 👉 In recruitment, this translates to lost placements, wasted marketing spend, and poor ROI on tech.Recruiters lose an average of 4.3 hours per week fixing bad data 👉 That’s over 5 working weeks per recruiter, per year spent on admin instead of billable tasks.51% of firms say their CRM data isn’t accurate enough to use 👉 Meaning half of recruitment businesses risk making decisions based on poor-quality information.Clean data can increase sales productivity by up to 14.6% 👉 For recruiters, this means more effective BD, faster sourcing, and stronger candidate engagement.Only 30% of CRM records are fully complete 👉 Incomplete profiles = missed candidates, poor client intel, and wasted recruiter effort.74% of businesses say inaccurate data impacts customer trust 👉 For recruiters, that means weaker candidate experience and damaged client relationships.60% of businesses cite dirty data as the biggest barrier to successful CRM adoption 👉 Meaning even the best tech (Bullhorn, etc.) fails if the underlying data is poor.40% of business objectives fail due to poor data quality 👉 In recruitment, that could mean missed hiring targets, weak BD pipelines, and lost fees.Data decay is accelerating at 2–3% per month 👉 Recruiters working with out-of-date contacts are constantly chasing ghosts instead of live opportunities.(Sources: Bullhorn / Gartner / Sirius / Salesforce)Plus ask yourself...How much $£€ are you spending not using your own data, on LinkedIn / Job Boards / Indeed?How much time are you wasting by not being able to weaponise your automations / analytics / AI / and lovely human recruiters if your data is so poor?🧠What You’ll Learn in the Webinar - Starting and Stopping!"Watch Part 6 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:⛔ Three things to stop doing to your data🚀 Three things to start doing so your data is cleaner and makes you money, easier!Clean Up Your Data - Free Up Your Recruiters!Automation isn’t about replacing recruiters or making your recruitment business feel robotic. It’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).Watch our Clean Your Data with Bullhorn Automation WebinarPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster .Watch the recording🎯Easy BD. Watch the recording🧹Data health. Watch the recording aboveAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
4 Bullhorn for BD Tips for Recruiters: Convert, Cleanse, Process, Forgive

In today's turbulent recruitment market, Business Development (BD) has never been more vital—or more challenging.With the economy unstable and client attention easily diverted, successful BD can't rely on guesswork or chasing cold leads. It demands:A deliberate strategy...Plus, leveraging your existing technology.In our recent free Bullhorn 4 BD webinar, we discussed how to use your Bullhorn system, automation, and AI not just as separate tools, but as one unified sales engine. Here are the key takeaways you can implement today to make BD easier, quicker, and more rewarding.WATCH THE BULLHORN 4 BD TIPS WEBINAR♻️ Convert Candidates to Contacts: Monetise Your SuccessWe highlighted the single biggest Bullhorn tip for BD: converting placed candidates into sales contacts.Think about it: you've guided a candidate through interviews, secured them a great offer, and got them their dream job. They think you're fantastic! Why wouldn't they want to work with you when they start hiring in their new role?This is a 15-second job in Bullhorn (via the Actions menu) and immediately gives you a "warm" BD contact who is already familiar with your value. It’s the easiest way to turn one placement into three.🧹 Stop Wasting Time: Cleanse Your Data for ProfitWhile mass mailing and automation are powerful, they are useless with dirty data. We stressed the need to monetise hard bounces and unsubscribes.Most recruiters simply move on from a hard bounce (email address doesn't exist) or an unsubscribe. This is a missed opportunity!Investigate Bounces: A hard bounce often means the person has left the company, which signals a potential new BD lead (where did they go?) and a vacancy at their old firm.Track Unsubscribes: An unsubscribe might not be genuine; it could be a manager clearing out a departed employee’s inbox. Follow the contact to find their new details.We do this ourselves. We build time into our diaries to track the "money" in bounces and unsubscribes weekly, often resulting in new placements. It’s not about buying more data; it's about making your existing data work harder.🏃‍➡️‍Strategise Your Tech: Are You AI'ing the Process?When it comes to your Bullhorn investment—including Automation, Analytics, and AI—you must ask: "Are we AI'ing the process, or processing the AI?"Technology should be implemented as a tool to do specific jobs, not just as a piece of technology you feel obligated to use.Use AI to Enhance, Not ReplaceBullhorn’s AI Assistant is designed to speed up the mundane, time-consuming parts of BD:Email Generation: Need to ask a sales contact about hiring plans? The AI can quickly draft the email, setting the tone, length, and language. Crucially, it's a start point, not an end point. You add the relationship grabbers and personalisation.Candidate Pitches: The AI can generate a candidate pitch based on both the candidate’s profile and the client’s profile, potentially halving the 5–10 minutes it typically takes to craft a strong, tailored email.If you leverage AI for the baseline work, you free your recruiters to focus on the human element that AI can't replace.🤖Get Tenacious: Let Automation Forgive the Follow-UpThe data shows that most recruiters give up way too soon—a lack of tenacity that costs the industry millions.Automation can forgive this common human failing.Advanced Note Search: Use Bullhorn's advanced search feature to find out who you haven't spoken to in three, six, or 12 months, and specifically search notes for old conversations (e.g., "mentioned hiring in Q4"). This instantly generates a warm call list.Automated Follow-Up: Use the Follow Up Sales Contact Call automation (which should be built into your system). When a recruiter logs a BD call, the system automatically sends a follow-up email and sets a task reminder for the next touchpoint. This ensures the required 7 touchpoints to make a sale are hit without the recruiter having to track every single one manually.Stop doing the admin, and start having the right conversations.💡Next Steps for Recruitment Leaders and RecruitersWe run these free recruiter tips webinar to help leaders, like you, turn the market chaos and distractions into a competitive advantage. If your team needs to shift their mindset and skill set, our programmes focus on Bullhorn ROI, Automation, Analytics, and Recruiter Training.Let us help you drive growth by focusing on the right strategic investments.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION / ANALYTICS BUDDY SERVICEBOOK YOUR FREE CONSULTATION
Recruiter Productivity Series: Optimise Bullhorn Part 6 ~ Easy Candidate Management

Recruiters – do you often think "life would be so much easier without candidates"? 🤔 Do you spend hours sourcing and qualifying talent, but too often lose candidates along the way?Drop outs, counter offers, tricky candidates, and a tough economy, can test even the most patient and organised of recruiters.Part 6 of our free Optimise Bullhorn webinar series will share crucial time-saving and data mining tips on how to manage your candidate data with ease, speed, and joy! ... scroll down to watch7️⃣Reasons to Watch Our Bullhorn for Candidate Management Webinar Yes, candidates can be tricky, but perhaps your candidate engagement isn’t consistent and you need to work on it.The data around candidate psychology and recruitment shows it clearly:⌚28% of candidates drop out because the process took too long. Delays hurt engagement and result in candidate drop-off. 🚫30% of candidates drop out because the role did not match expectations. Misaligned expectations (role, salary, responsibilities) lead to disengagement. 🤔23% cite poor communication as a reason they disengaged. 💩49% of candidates have turned down a job offer because of a poor hiring experience. Even at the final stage, candidate engagement matters — a bad experience during hiring can sink an offer. 👻45% of candidates are ghosted by recruiters after an initial conversation. 😱27% of UK employers have been ghosted by new recruits on their first day.🙊72% of candidates say the smoothness of the interview process would affect their final decision on whether or not to take the job. (Sources: TotalJobs / HR Hire / CIPD)So, before lose even more candidates and have to work harder at sourcing more, let's get smart at candidate management. 🧠What You’ll Learn in our Bullhorn for Candidate Management Webinar Part 6 of our free "Optimise Bullhorn" webinar series is packed with tips you can use immediately to proactively manage your precious candidates and make your desk, targets, and home-life balance easier! ✅Manage expectations ~ stay in control and protect your pipeline.✅Prevent drop outs / counter offers / ghosting.✅Strengthen your relationships - place quicker, get referrals.✅Move them through the recruitment cycle speedily and with ease.✅An automation to help you manage your candidates whilst you sleep.🤚 Stop wasting time and money sourcing, screening and interviewing, just to lose the candidate down the line (and likely annoy your clients in the process!) 👉 Join our free Bullhorn for Candidate Management webinar and learn how to turn your CRM into a true revenue machine. Watch Our Bullhorn for Candidate Management WebinarPS. Want to go even further? Check out our full "Optimise Bullhorn" webinar series.🔍 Engage, nurture, place, and re-place. Watch the recording💬 Source faster and easier. Watch the recording📈 Sell faster and easier. Watch the recording💡 Place faster and easier. Watch the recording🎯 Easy BD. Watch the recording💪 Easy Candidate Management Watch the recording aboveRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
Automation RoI Webinar Series: Unlock Bullhorn Part 5 ~ Easy BD

Leaders and automators...Too many of your recruiters need a stronger BD strategy and process. When sales feels tough, it’s not always because the market is slow—it’s often because your data and processes aren’t working hard enough for you.Part 5 of our Unlock Bullhorn webinar series will share tips on how to turn Bullhorn Automation into a sales engine—and start winning more business. Our latest webinar will show you how to turn time-wasting tasks into seamless, automated workflows that free your recruiters to do what they do best—build relationships and win business....scroll down to watch👇5️⃣Reasons Why Recruitment Automation is the Secret to Easy BDLook at the stats from Bullhorn / HubSpot / LinkedIn:📉 Recruiters spend up to 64% of their time on non-selling tasks. That’s the equivalent of Wednesday, Thursday, and Friday being almost totally unproductive. Automation takes away the repetitive admin so recruiters can spend more time on revenue-generating BD.🌱 Leads nurtured via CRM systems make 47% larger purchases. Nurturing is where automation shines. Automated reminders, email cadences, and follow-ups keep you front of mind without the manual effort—and deliver bigger, better deals.📞 80% of sales require 5+ follow-ups—but 44% of recruiters give up after just one. Imagine the lost opportunities. With automation, follow-ups happen without fail, ensuring resilience is baked into your BD strategy.🎯 CRM users are 3x more likely to hit their sales targets. In fact, companies using CRM effectively are 86% more likely to surpass their goals. Combine CRM with automation, and your recruiters don’t just manage BD—they master it.⚡ Re-engaged clients in your CRM convert 2x faster than cold leads. But only if you find them and follow them up. Automation helps you spot these opportunities, re-engage warm relationships, and accelerate conversions.🧠What You’ll Learn in the Webinar - Starting and Stopping!"Watch Part 5 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:👍 Three things to start doing to drive your BD success.⛔ Three things to stop doing which may be hurting your BD efforts.Automation isn’t about replacing recruiters or making your recruitment business feel robotic — it’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).Watch Our "Easy BD" with Automation WebinarPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster .Watch the recording🎯Easy BD. Watch above🧹Data wealth. Watch the RecordingAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Know

Recruiters, marketers, automators... If you’re running regular email campaigns to candidates or clients, with tech like Bullhorn Automation, unsubscribes are either a fact of life or something you dread, and may even be the reason you are not ambitious enough with your outreach.Through the free consultation calls I have with recruiter / leaders / automators who have Bullhorn, I’ve been finding myself talking a lot about managing recruitment campaign outputs, and dreaded unsubscribes.Unsubscribes can feel like a blow to your efforts, but there are ways to prevent them which I'll explore below.💡Be sure to also read my other blog: How Recruiters Can Turn Bounces and Unsubscribes into $£€- so that when you get an unsubscribe or hard bounce, you could actually create more recruitment opportunities.5 Ways to Reduce Your Candidates and Clients from UnsubscribingI've got lots of tips to share, that we coach in our Automation Buddy programs, but here's 5 to get you started today.1️⃣Clean up / segment your data I guarantee you have data which you no longer need (old sectors / job titles you no longer recruit for).Perhaps the data you need isn't coded well enough for you to segment it, hence you risk hitting parts of your community with the wrong content.But, don't procrastinate over this - you don't need a 100% clean database to start a campaign, or to make an approach. Clean up some data, and hit it. Then move on to the next layer to attack.2️⃣Subject lines need to punch above their weightKeep them short and sweet, but personalised (about them, not you (or recruitment) and relevant to your community.Think "mobile first" and ensure that your subject line can actually be read on a mobile device. For example, the Mail app on iPhones displays up to 78 characters in the subject line area.Emojis can help you stand out in a big list of emails, too.3️⃣Content, creating contentment (not consternation)I'm still seeing way too much recruitment content online, and not enough sector-specific content form recruiters.I yawn at interview tips / what to wear to interviews etc... It works less well than content aimed at your sector and job titles.At a stretch "Interview tips for Accountants" is better than a more generic topic, but even so, if that's the best content you can create, you need to try harder.What tech does your community use? Find out and talk about it.How is AI / world events affecting them? Find out and talk about it.It's never been easier to find out more about what makes your community tick - ask them, ask Google, ask AI!4️⃣Formatting to attract attention (but be WCAG-aware)I recently spotted a recruitment campaign where the email content was centred throughout and black and white - very uninspiring, and actually quite difficult to engage with.In the very least breath your brand colours into your content and check WCAG guidelines to ensure that you're not inadvertently muting your content.If your community uses Instagram / Facebook etc... be sure that they expect your content to have a life beyond black and white copy. Colour, emojis, personality - shine!5️⃣"Pitch" the unsubscribeWhat does the unsubscribe footer in your mailers look like?Is it simply an invite to unsubscribe? Or have you pitched that if they do, they'll miss out on future helpful content, and life-changing jobs?I see way too many campaigns that look like the goal is to generate unsubscribes! Ironically the footer is often more engaging than the mailer itself."We're fixated on helping our teaching community stay up to speed with the best tips, tricks, and jobs. You can unsubscribe, but then you may miss your next best teaching hack, or career move"...is better than..."Unsubscribe".A great tip is to allow candidates and clients to "Update their Preferences" which can provide your community with a way to help you make ore relevant the communications you are sending to them and/or update you on what they do find interesting. This can be done within Bullhorn Automation and is a useful way to reduce the Unsubscribes.📍Final Thought: Create Recruitment Campaigns to Keep Your Community SubscribedYour data, message, design are crucial to keeping your community from opting out.By keeping your content relevant, valuable, and human—you’ll build a database that’s active, engaged, and ready to work with you.Want help building an automation and outreach strategy to keep your community of candidates and clients opted in? Let’s talk.I offer free consultations to help leaders / recruiters / automators unlock the power of their Bullhorn database and create opportunities .BOOK YOUR FREE CONSULTATION
Recruiter Productivity Series: Optimise Bullhorn Part 5 ~ Easy BD

Recruiters – let’s be honest.Sales may feel tough right now, and even if you've got lots of jobs to work, are they easy wins, or hard gains?Your Bullhorn data is a goldmine waiting to be tapped. Work it right, and you’ll sell faster, smarter, and with less stress.So, before you burn more time (and budget) on job boards, LinkedIn, or costly marketing, start with the data you already own.Part 5 of our Optimise Bullhorn webinar series will share some tips on how to turn your Bullhorn CRM into a sales engine—and start winning more business....scroll down to watch6️⃣Reasons to Come to our Bullhorn for BD Tips for Recruiters Webinar💪CRM drives revenue and BD effectiveness. Plus, a well-utilized CRM can boost lead conversion rates by up to 300% thanks to personalised outreach and streamlined communication. (Source: Astersense)🎯CRM users hit their sales targets—more often. 86% of businesses that use a CRM exceed their sales goals, versus just a small fraction that don’t use one.3️⃣Smash your sales targets. Effective use of your CRM can increase your chances of smashing your targets by 3 times!🚀Be more productive! CRM for BD boosts productivity by up to 34%, freeing up time to focus on meaningful BD tasks.🪴Nurturing pays off. Leads nurtured through CRM workflows result in 47% larger purchases compared to cold outreach.💘Faster conversions. Re-engaged clients convert 2x faster than cold leads, giving recruiters a powerful edge when leveraging existing relationships.(Sources = HubSpot / Salesforce / Freshdesk)All of the above are convincing stats and compelling reasons to watch our webinar and get rocking and rolling with your Bullhorn system and drive your BD smarter and faster.🧠What You’ll Learn in our Bullhorn 4 BD WebinarPart 5 of our "Optimise Bullhorn" webinar series is packed with tips you can use immediately to drive your sales / BD tasks.✅Find easy to convert leads.✅Advanced searching to locate hidden gems.✅Use AI to uncover opportunities and drive a smarter process.✅An automation to save time and generate wins.🤚 Stop leaving money in your database—or opportunities for your competitors to convert your prospects.👉 Join our Bullhorn for BD webinar and learn how to turn your CRM into a true revenue machine.Watch Our Free Bullhorn 4 BD Tips Webinar for RecruitersPS. Want to go even further? Check out our full "Optimise Bullhorn" webinar series.🔍 Engage, nurture, place, and re-place. Watch the recording💬 Source faster and easier. Watch the recording📈 Sell faster and easier. Watch the recording💡 Place faster and easier. Watch the recording🎯 Easy BD. Watch it above💪 Easy Candidate Management ~ 05 November. Register NowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
How Recruiters Can Turn Bounces and Unsubscribes into $£€

Recruiters, marketers, automators... If you’re regularly emailing candidates or clients—especially using tools like Bullhorn Automation - you’ve likely become familiar with two things: unsubscribes and hard bounces.At first glance, they can feel like a blow to your efforts—but they’re not always what they seem. In fact, how you respond to them is where the real sourcing and sales opportunities lie.Through the free consultation calls I have with recruiters who have Bullhorn, a hot topic is unsubscribes and hard bounces. Neither outcome gives a nice fuzzy feeling. If someone unsubscribes it limits your chances of reaching out to them again.If you get a hard bounce, their email has failed or the server has blocked you.But rather than get frustrated, slowing down your marketing / automation efforts, get active and turn these apparent dead ends into business opportunities. I've got some tips to help you monetise the "no"!💡Be sure to also read my other blog: Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Knowto help you reduce the volume of unsubscribes.Unsubscribes and Hard Bounces Aren’t Always the EndTake it from someone who sends regular campaigns with Bullhorn/Automation/Sales/Sourcing tips. Here’s what I’ve learned:When you start poking around a database that hasn’t been touched in a while, you need to plan for:Inevitable bad, dirty dataLow trust due to radio silence / low communication volumeBounces and unsubscribesSo:1️⃣ Don’t burn out your entire database all at once and overwhelm your recruiters with pointless "leads". A flood of bounces and unsubscribes is overwhelming—and tempting to ignore. Instead, work with your recruiters to identify the data that matters most (roles, skills, locations), so responses are relevant and recruiters engage.2️⃣ Stagger your outreach. A gradual send schedule helps you build a better picture of your data, keeps your sender reputation healthy, and gives you the time to review and action what’s coming back.3️⃣ Use and A/B testing to tell you what works (and what bombs).4️⃣Then, and this bit is crucial, have a battle plan to turn what seems like a "no" into an opportunity.Not Every Unsubscribe or Hard Bounce is Final🏴Unsubscribes: What we often see—especially in recruitment—is that many unsubscribes are "false flags". It’s not the person opting out; it’s often their old email being shut down or a system admin / manager clearing mailboxes.Often, that person hasn’t unsubscribed —they’ve moved to another company.⛔Hard bounces should be an opportunity to follow the follow the leaver to their new company - and rekindle a relationship.Instead of blindly trusting your email system, build a workflow to monetise the "no".Here’s how I manage unsubscribes at Barclay Jones:Two months after each mailer, I check the unsubscribes.I investigate if they’ve left the company or simply moved jobs.If they’ve moved, I update their details in the CRM and re-engage them.I do the same with hard bounces by checking LinkedIn and updating records.Recruiters can recover valuable contacts this way—some of those “dead” leads could be placements waiting to happen! 💸Campaign the Clean ~ Create the Opps!Treat every email/automation campaign not just as marketing—but as a data quality (and data wealth) activity.Hard bounces? Check if the contact has left.Unsubscribes? Investigate the source.Build this into your CRM workflows—it doesn’t have to be hard or time-consuming.With the right process, they’re signals—not setbacks.Want help building an outreach and automation strategy to keep candidates and clients opted in?📅 Let’s talk!I offer free consultations to help leaders, recruiters, and automators unlock the power of their Bullhorn database.BOOK YOUR FREE CONSULTATION
Bullhorn Tip - Use Appointments to Stay Organised and Protect Pipelines

We've got a cute 1-minute Bullhorn tip to help you keep track of your candidates, contacts, appointments, and pipeline.As a recruiter, keeping track of your people and the appointments you've invited them to attend is crucial.❓Why Use This Cool Bullhorn Feature?You need to use this Bullhorn feature because:🥱You're not always going to be around, and unless your team is able to read minds, and predict the future, you're going to have to cancel your holidays, and work 24/7.🤯You're in a super-busy recruitment role, so can't be expected to remember every single meeting or interview.🤬You're likely to swear / frown / scream, if other recruiters start approaching your candidates and clients.So, it's key that you use Bullhorn's appointment feature to stay organised, and protect your relationships, and pipeline.Previously, the Bullhorn Appointment feature only showed the first attendee listed if you had invited more than one person - what a pain! Now it shows all attendees... Nice!Watch Our 1-minute Appointment Bullhorn Tip...then log in to Bullhorn and try itNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOWTry our Recruitment Training platform for free, for the best Recruitment, Bullhorn, Analytics, LinkedIn, MS Teams, and Automation tips.TRY HIIT FREE HERE
Bullhorn Tip - Source (and KIT) with Advanced Notes

We've got a simple Bullhorn1-minute tip to help you source quicker and stay in touch with your candidates and clients. One of our favourite Bullhorn features is its Advanced Notes search.(If you haven't got this feature ask your Bullhorn admin to add it for you...) ❓Why Use Advanced Notes for Sourcing and KIT Activities?Staying organised and keeping your candidates and clients engaged is key... Why?📉57% of candidates say they lose interest when communication drops off. That’s over half your shortlist potentially ghosting you.⏳ The best candidates are off the market in just 10 days—meaning delayed client feedback or disjointed processes can kill your placement before it even starts.💼80% of placements come from just 20% of your Bullhorn database—so if you’re only looking outward and not reactivating past candidates, you’re leaving money on the table.🧠60% of clients say they want better communication from their recruiter. Not more CVs—more value.💑 Only 29% of customers are fully engaged.So, it's key that you use Bullhorn to easily find and manage your candidate and client data.We love how Bullhorn's Advanced Note search helps recruiters and resourcers source, but also how it helps find candidates (and clients) that have not been spoken to in a while and need to be kept in touch with (KIT).Simple! Watch our 1-minute Bullhorn tip - then log in to Bullhorn and try it. Who can you find? Who do you need to KIT (keep in touch) with? Watch My Bullhorn Tip on How to Use Advanced Notes to Source and KITNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOWTry our Recruitment Training platform for free, for the best Recruitment, Bullhorn, Analytics, LinkedIn, MS Teams, and Automation tips.TRY HIIT FREE HERE

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