Bullhorn ROI Tips, Tricks and Training
Automation Tip - Nail Your Date Ranges in Automation Lists
We've got an automation tip to help you ensure that you can really target the data (candidates and clients) you need to source, sell to, and place.We help recruiters to source quicker, and sell more, through our Automation Buddy program. Automation can positively transform a recruitment business - when it works. But when it doesn't work it feels like it simply costs money and keeps you reliant on Linkedin, Job Boards and other expensive data sources and tech.Don't Miss Out On a Hot Date (Or Sale)!When you build automations, they can be date-related, but I often see lists that aren't quite right, date ranges are setup incorrectly, and this means that you'll be missing out on vital sales (and candidate) opportunities. This can really affect automation ROI (and RoE - return on effort!)Damn!In my recent "5 Automations to Make You Money" webinar I explored how to create good quality lists to target your time and attention and keep hungry recruiters busy with the right calls. For example, you'll want to target lapsed clients, wake them up, and get them back into paying clients. These automations really need to work!But I have a fix for you to ensure that your lists and automations really drive revenue.Watch My Quick 1-Minute Automation Video, Nail Your Date Ranges, and Make More MoneyAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICENeed more Bullhorn / Automation Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARS
Bullhorn Tip - Organisation Charts for Smart Account Management
We have a smart account management (and BD) 1-minute tip to use Bullhorn to drive and secure your sales pipeline.Plus, if you have automation, it will enable a turbo-boosted approach to networking and driving a more efficient and profitable desk.Organise Your Real and Ideal ContactsBullhorn's company organisational charts feature allows you to map out your clients, real and prospect, so you can:Network the organisation not just the contact - it's risky when you have just 1 relationship. People move about a lot!Create battle plans to drive more sales. Who else can you get jobs from?Thus opening up new opportunities and securing your relationships. What a cute recruitment tip and Bullhorn tip!!Watch this 1-minute Bullhorn tip - then log in to Bullhorn and check each of your key accounts - have you mapped them fully so you're managing the account and not just the contact?Plus, your prospects, how mapped are they? Have you exploited the organisational charts feature to help with BD? Watch My 1-Minute Bullhorn Tip to Help You Map Your ContactsNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
How to Use Bullhorn to Drive and Secure Your Sales Pipeline
Our September Bullhorn Tips webinar is Friday 06 September 12 noon BST. We're keen to share Bullhorn tips to help you drive and secure your sales pipeline. Whether you are a BD, an account manager, a resourcer, or a 360 recruiter, you will "ABS" - always be selling.Every task you deliver should be setting the tone, solving a problem, and creating a great experience for candidates and clients. This will drive a sale - ideally laying the groundwork for repeat business!Whether you have Bullhorn Corporate or Bullhorn Enterprise, there's plenty it can do to help you proactively manage your sales process. As part of our Bullhorn ROI service we train recruiters to "weaponise" their time, data, and Bullhorn, so we have lots of tips and tricks to help you drive your sales.ABS - Always Be SellingWith candidate and client experience, and sales, there's always room for improvement.We know that:69% of clients would work with a recruiter recommended to them. (Source: CIPD)60% of salespeople struggle with a lack of organization. (Source: ValueSelling Assoc)Effective CRM use can boost sales by 29% and increase productivity by 34% (Source:Salesforce)Whether you are a full time sales person in recruitment, or a recruiter in charge of delivery, every day is a sales day. ABC (always be closing) and ABS (always be selling) should be your mantra. Come to our Bullhorn "1st" tips webinar and get some ideas on how to use Bullhorn to proactively manage your sales process. Can't make the date? Register anyway and we'll send you the recording.REGISTER HERENeed more Bullhorn / Automation Tips? Try our 1-minute tips.Sign up for future Automation and Bullhorn webinars, and get some tips from our past webinar recordings.CHECK OUT OUR WEBINARSRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Automation ROI Webinar Series: Account Management
Our September Bullhorn Automation webinar is Friday 20 September 12:00-12:30 BST. This webinar kicks off a new season of free automation webinars focusing on ROI - return on investment.Over the coming months, we'll be focussing on:BD.Sourcing.Candidate management.Job management.Recruiter productivity....and other crucial recruitment topics we know are crucial to help experienced automators drive their automations harder, and recruiters new to automation understand the true value of automation.Our 350+ implementations, and 100+ Automation Buddy programs have given us unique experience of 100s of use cases and we want to share these with you to help you scale, grow, bill more, and get head space no matter what loonacy is happening in the market and world.Automation ROI = Account ManagementWe know that:It's 6-7 times cheaper to keep existing clients. (Source: Invesp)50% of sales time is spent on unproductive prospecting. (Source: The B2B Lead)Increasing client retention by as little as 5% can boost profits by as much as 95%. (Source: Bain and Co)So, it's time to knuckle down and focus on your accounts. You need to keep them warm, prevent them from being distracted by other recruiters (or themselves), and monetise them.This webinar is a must if you already have automation and need more ROI.But, it's great too, if you don't yet have automation and want to understand it's value.Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICE
Bullhorn Tip - Sell What Your Contacts Desire
We've got a desirable Bullhorn 1-minute tip to help you easily sell more candidates to your clients. We know that BD is a critical recruitment task, but often you have too many options to help you sell more - it can be paralysing!This tip will help you speedily match candidates to clients, so your sales time is targeted and effective. Sell what Your Contacts Desire!If you "work" Bullhorn so that it knows the skills that your contacts need, you can source candidates that they want to buy!Easy! So - rather than trying to generate loads of cold leads which may be hard to convert, instead you could be calling lots of warm clients who need what you have! Isn't that what being a recruitment consultant is all about? Watch this 1-minute Bullhorn tip - then log in to Bullhorn and ensure that your sales contacts are coded up to allow you to speedily match them to your candidates. Watch My 1-Minute Bullhorn Tip to Help You Sell What Your Clients DesireNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.It's perfect for new starters, experienced recruiters, and leaders who need to onboard quicker and improve productivity.TRY HIIT FREE HERE
What Can Recruitment Leaders Learn from Homer Simpson?
This is a valuable read for recruitment leaders who want to grow their business through systems and data, as well as their people. (And want to avoid saying "Doh!")Recruitment leaders investing in technology aren’t simply buying a handy tool. They’re investing in the sales pipelines and the future of their staffing companies too!But how can you ensure that your CRM and /or automation tools deliver and don't just become data-comfort-blankets supported by expensive third-party systems like LinkedIn and job boards?(And how do you not succumb to Homer Simpson's "dig up stupid" model...?)CRM = Too Much Data = Sales PreventionTraditionally recruitment CRMs have been datadumps with vast collections of candidates, contacts, jobs. They make it so easy to collect data, and hide it! They often turn well-meaning recruiters into administrators! (Doh!)It's never been easier to collect data. But you don't get good boy/girl stickers for data - you get judged on your profit. With the "too much data, not enough information" model, recruiters often have to wade through reams of data every day. It's paralysing and ironically prevents sales! (Doh!)Hence, your CRM adoption, and how you automate your processes and create time for real recruitment has never been more critical.But with the Bullhorn ROI and automation projects my team deliver, we often see a disconnect between data, people, and processes. It's almost like they all act independently of each other. (Doh!)For example (Doh! x 3):76% of the marketers we polled admitted not having viable access to their CRM.Recruiters we spoke to revealed that 80% of the placements they made were on their CRM all along (but sourced from a third-party system).Too many leaders I speak to want their recruiters to "get on the phone", but the volumes of data the recruiters have, and the systems they are not trained on makes this a chore.This is definitely not the CRM1st approach we advocate. We advise monetising your data, automating your processes, and freeing up and training your recruiters to recruit and sell. Alternatively, you can keep paying for LinkedIn premium licences and Job Boards. (Doh!)Data - Dig Up Stupid!Do you suffer from too much data, not enough candidates (or clients)? Try this simple data segmentation trick, or data layers “hack”. (I call it my "dig up stupid" model. Thanks Homer Simpson.)CRM + Data + Automation = Sales-Enabled RecruitersLook at your business - your systems - your data - your people. As yourself:How many candidates does your average recruiter need?How many contacts does your average recruiter need?How much data does your marketing / automation function need to nurture so your recruiters can focus on speedily converting / reconverting candidates and clients?Which processes can you automate to free up your recruiters to recruit?What training do your recruiters need to help them drive a sustainable pipeline? Then flash forward 6 months. What do you want to see in your recruitment business?Ideally:Your "way" - your process, running on clean data...Being driven by smart systems (and ideally automation)...Being operated by trained humans.Then flashback to today - what do you need to start doing now, so in 6 months you're not saying "Doh!"?Bullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
Bullhorn Tip - Convert Candidates to Sales Contacts
We've got an easy Bullhorn 1-minute tip to help you easily get more sales leads. Nice!Picking up the phone and building, driving, and monetising your relationships is key to a successful recruitment desk.Cold calling is crucial of course... But warm calling may be better and more effective.Question: How many candidates have you placed, or got interviews for, that you could work as sales contacts? Likely plenty?Easy Sales Leads for RecruitersFocussing on the candidates you have helped and converting them into sales contacts is a must. Using Bullhorn to do this makes this task a breeze! Watch my 1-minute Bullhorn tip - then log in to Bullhorn and find your warm candidates. How many do you have? Which ones are your fans? Who can you call to get intel, referrals and leads from? Watch My 1-Minute Bullhorn Tip to Help You Get More Sales LeadsNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.It's perfect for new starters, experienced recruiters, and leaders who need to onboard quicker and improve productivity.TRY HIIT FREE HERE
5 Automations to Turbo Your Recruiters
Recruiters running "on turbo" has never been more important, but there are only so many hours in a day.Watch this video to see how you can help you / your recruiters be more productive and happy with Bullhorn Automation!During the 400+ Bullhorn Automation projects and Automation Buddy programs my team and I have delivered we've used automation to help improve:Sourcing speedBullhorn ROISalesRecruiter focus and productivityAutomation - It's Time to Turbo Your RecruitersTry at least one of the 5 Automations Wayne shows you to help you get more from your recruiters / recruitment.Let's screen more effectively, get more client meetings, proactively manage our jobs, identify more sales opps!Let's create some focus - why?On average it takes 23 minutes and 15 seconds to refocus on a task when distracted. (TeamStage)Up to 80% of the average working day is spent on activities with little or no value. (Cornerstone)The average employee spends 2 hours 11 minutes procrastinating every day. (Zippia)Watching this Bullhorn Automation webinar recording is a must if you already have automation, and also if you don't yet have automation but you need to understand how it can help your recruiters improve productivity and hit their KPIs.Watch Our "Turbo Your Recruiters" With Bullhorn Automation VideoAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICE
4 Things to Help Recruiters Bill More Sales
Every recruitment leader I speak to wants stronger pipelines, speedier placements, accountable recruiters, and more sales!But often at least one of these 4 elements is a struggle. Here are my thoughts to help recruitment leaders connect their tech, people, data, and process to drive revenue.Running a Recruitment Business Is a Struggle?I often see recruitment businesses suffering:Too much data, not enough information.Too many applicants, not enough candidates.Too many jobs, not enough placements.Too many systems, not enough process.This creates unnecessary lag, enables your competitors to win, and limits sales.Now is the time to seriously accelerate effective tech adoption and improve recruiter performance.But with world events, economic frustrations, tech evolving at an accelerated rate, and "new normal" changing every day, how do you do this? 1. Recruitment Tech: All the Gear, No Idea?Technology can and should free up your recruiters and drive your business, but perhaps due to:Massively distracting market conditions and world events.WFH, hybrid, remote working.... you're investing in tech which delivers little ROI, and may even be seen by your team as sales-prevention technology? Adoption is poor, and if you have 20 staff, you have 20 different ways of delivery.For example, as part of one of our Bullhorn ROI projects my team reviewed a 25-person recruitment business with a tech stack costing £150k+.) The business wanted to be more effective at attracting, sourcing, engaging, converting, and retaining. They had some great tech, lots of data, and passionate recruiters… but poor adoption and no "way".Tech has a job to do. Be clear on what that is and work to realise your expectations. But be careful not to spite yourself by turning tech off that hasn't been adopted correctly.2. People: The Problem in Between the Chair and the Keyboard?Are you suffering from PIBKAC?Are your recruiters engaging with tech, driving sales, consulting in their space, or simply administrating?Is your culture geared up to get the best from your people? Or does it drive PIBCAK?Ask yourself - Is your recruitment training:Induction and "off you go" (high failure rate).Designed for robots - "they've been told once and need to remember" (hope is not a strategy).Continuous and part of your culture - they are only human and need constant development.Hint - point 3 is the most successful antidote to PIBKAC. If you're struggling to adopt tech and drive sales, think about what you need to do to eradicate PIBCAK. Continuous training is way cheaper than very little training resulting in lots of missed opportunities and high attrition.3. Data: Everything, Everywhere, All at OnceWhat state is your data in?Do you make money from it, or do you need to spend money finding it?Do you have to advertise your jobs and waste cash on LinkedIn Recruiter to find candidates that you likely already have?Are your recruiters data / community managers or just data collectors and hoarders? Is FOMO driving poor trust / data health / ROI?Or is your Bullhorn system "1st" for sourcing and sales? Have you automated the administration and dirty data out of your business so your recruiters can thrive?4. Process: Develop and Drive Your "Way"What is your process? What is your "way"?If you have 20 staff, do you have 20 ways? If someone new joins do they find it easy to deliver your way, or is it not clear enough?Does your tech and training drive your way, or contradict it?Are you using automation to enable your way? Is your process aligned with how tech has evolved and how the recruitment market has changed? Or is your recruitment and sales process reliant on the good will and skills of a few naturally gifted high performers? Recruitment Leaders! Within a Year You Could...Now's the time to review your tech, people, data, and process.Perhaps take one workflow at a time and tighten it up, or even innovate it. (My team can help you do this via a Bullhorn ROI project.)Take each workflow and spend a couple of months driving it. How much more could you bill if you are smarter with your sourcing, BD, account management, and candidate management?Start now, and within a year you could have it nailed! Imagine what your business would be like now if you'd started this a year ago.Imagine how you'll feel in a year if you don't do anything...Bullhorn ROI + Trained Happy Recruiters = More SalesWe help recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, and train recruiters to trust it and use it.Arrange a Free Consultation Now
5 Ways Recruiters Can Make Money from Bullhorn
At Barclay Jones we're focused on helping you make more money from Bullhorn. (It's more than a shame if the only people who make money from Bullhorn, is Bullhorn.)Whether you are a resourcer, a recruiter, in BD, or account management, you are likely targeted with or paid according to sales.In this webinar recording (as well as our recruitment training platform, HIIT) we share lots of tips to use Bullhorn to recruit and sell better. Watch our webinar and grab at least one tip to help you get more Bullhorn ROI. 1, 2, 3, 4, 5, Tips to Help You Sell MoreTime is precious.A busy recruitment desk can often mean a "hand to mouth" approach to sales.You need some cool tricks to help you improve speed and pipeline.The stats speak for themselves:50% of sales time is wasted on unproductive prospecting. (The B2B Lead)50% of leads are a poor fit for you. (salesinsightlab.com)You'll increase revenue by more than 10% if you automate your lead gen! (Bullhorn Grid)Spend 30 minutes with us in July (that's 0.2% of your working month) and get at least 1 tip to help you make more money from Bullhorn. Watch Our Bullhorn Tips "5 Bullhorn Tips to Make More Money" Webinar Need more Bullhorn / Automation Tips? Try our 1-minute tips.Sign up for future Automation and Bullhorn webinars, and get some tips from our past webinar recordings.CHECK OUT OUR WEBINARSRecruitment and Bullhorn TrainingYou'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.TRY HIIT FREE HERE
Bullhorn Tip - Silver Medal Recruitment - Easy Placements
We've got a sterling silver Bullhorn 1-minute tip to help you easily place more candidates. Winner! There are plenty of candidates in Bullhorn that you can place... Find and place the silver medallists who were 2nd in line to a placement you made.Place More Candidates - Easy!Focussing only on your gold medallists, the candidates who were offered and placed, is short-sighted!Actively working, and placing, your silver medallists is SMART!Just because they were rejected, may not mean that they are unplaceable. Watch my 1-minute Bullhorn tip - then log in to Bullhorn and find your silver medallists. How many do you have? Which jobs can you put them forward for? Could you spec them out to clients? Watch My 1-Minute Bullhorn Tip to Help You Place Silver Medal CandidatesNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.It's perfect for new starters, experienced recruiters, and leaders who need to onboard quicker and improve productivity.TRY HIIT FREE HERE
Automation Tip - Meet Your CV Deadlines - Protect Your Sales
I've got a deadline-smashing 1-minute Bullhorn Automation tip to help you ensure your recruiters send their CVs by the deadlines set. We know that recruitment is super-competitive.We know that recruiters are time-starved and need to multi-task at alarming rates! Missing out on a placement as you've missed the CV Submission deadline is silly, when tech can be your buddy and help ensure recruiters are organised and "on it"!Use Automation to Ensure CVs Are Sent On Time, Every Time! This 1-minute Bullhorn Automation tip will flag when vacancies are at risk if they do not have enough submissions/shortlisted candidates assigned to it.Let's find the jobs which need action, and alert recruiters to get sending their CVs. This tip is great for leaders who want to: Drive activity. Improve productivity. Protect (and increase) sales. AKA - all leaders! Watch My Bullhorn Automation Tip on How to Flag CVs to SendAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.Read about our Automation Buddy ServiceNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARS
AUTOMATION
Clean data
Improved recruiter performance
Engaged candidates
Retained clients