Need to Optimise Your Recruitment Accounts? Get Automating
Recruitment sales - BD and account management - are top goals for recruiters, not just this year but every year.But this year has been an especially tough year for sales for many recruiters. Downsize? Scale? I'm OK?Whether you are downsizing, or trying to scale, you need an automated account management process. Being complacent about sales, or bashing the phones in panic, does not make for a sustainable stress-free recruitment business.If you have Bullhorn Automation, or are considering it, there's plenty it can do to help you drive, secure, optimise, and maximise client relationships.BD is great - but account management may be better! Who wants cold, when you can be HOT?!5 Ways to Drive, Secure, and Optimise Your AccountsOur last Bullhorn Automation webinar focused on Sales. I covered why you need to automate sales, and some ideas for how to automate. Watch it here.In my next webinar, I'm zoning in on the clients you already have - the current and lapsed - and exploring how you can drive them smarter with automation.Plus - your key goal with automation should be to improve recruiter productivity. You need to generate some serious heat from your Bullhorn data. This will help create focus and revenue-generating activity.So, join me 9 Oct to review how to:Automate your BDStrengthen your client relationships (and pipeline),Reduce reliance on third-party systems, andImprove recruiter productivity and happiness!REGISTER FOR THE WEBINARAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
10 Ways to Generate More Sales with Bullhorn and LinkedIn, Recruiters!
Recruiters!I know that this year has been a tough one for some of you, so our next webinar is all about increasing sales.If you have Bullhorn it should be first for sales, sourcing, candidate management, and client retention.And do you also have a free LinkedIn licence? Of course you do!10 Ways to Increase SalesIn our last webinar we covered 10 Things to do in Bullhorn Before 10am.Our next recruiter training webinar is focused on Sales. Everyone in recruitment sells, whether they are in a pure BD role or a resourcer / recruiter.In our next recruiter tips webinar we'll cover:How to use Bullhorn to increase sales.How to use LinkedIn to increase sales.This webinar is crucial for any recruiter who uses Bullhorn or LinkedIn. Just one of our tips could help make a placement and secure a client.Plus, our LinkedIn sales tips are focussed on the free account. You do not need a Recruiter licence to generate leads and sales from LinkedIn. Join the Barclay Jones team on 12 October 2023 where we share what we feel great recruiters should do with Bullhorn and LinkedIn before 10am every day to increase sales.REGISTER FOR THE WEBINARPS. While you wait for the webinar, be sure to check our other Bullhorn blogs, and try our recruitment training platform, Recruitment HIIT, for free.CLICK TO TRIAL HIIT
Need More Recruitment Sales? Watch This Recruiters!
Recruitment Leaders are focused on stronger BD and Account Management. If you have Bullhorn Automation, or are considering it, there's plenty it can do to help you drive this crucial task. Automated BD and Account Management Recruitment automation isn't just about data hygiene and email marketing.It can also be focused on driving business revenue.It should be focused on optimising (and monetising) relationships.During our speedy 30minute recruitment automation webinar, we talked about:Focusing on what recruitment automation can and should do.How automation can help you train your recruiters, including the ones hired since 2020 who may not have had the best start and may be struggling now.How to improve productivity. How automation can help you turn up and down the volume depending on whether you need to be client or candidate-driven, or both.How automation can help you combat AI - yes it can!How automation can free up recruiters to consult.Plus, Wayne covered 5 key sales-driven automations to help you focus your attention on generating real sales opportunities for your recruiters and your recruitment business.Watch Our Sales Automation WebinarWe have plenty of Automation blogs, and Automation Training on our recruitment training platform, Recruitment HIIT. CLICK TO TRIAL HIITAutomation, Training, Bullhorn1st We're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
10 Things to Do with Bullhorn Before 10am
Recruiters! If you have Bullhorn it should be first for sales, sourcing, candidate management and client retention. But often "everything, everywhere, all at once" is the process and you use other (expensive) systems to source and sell. This slows you down, and creates the risk of lost fees.What Happens When You're Not Using Bullhorn First?Candidates will find their own jobs.Clients will work on a "1st past the post" approach.The candidates who stick with you may drop out.You waste valuable £$€ on job adverts and effectively tell your clients that you don't have a candidate pool. Then the same candidates that you have on Bullhorn apply again, and lose faith in your "niche" approach.You over-invest time and cash on LinkedIn Recruiter only to get the same results as if you'd been smart with Bullhorn.Your Bullhorn data deteriorates and eventually becomes useless, forcing you to do point 4.When the market shifts (as it has done a few times in recent years) you aren't as agile as you'd like to be - and that hurts!Even just one of the above feels like an own-goal... We deliver the best Bullhorn Training and Bullhorn Automation training, and have a wealth of best practice experience which we want to share on our next Bullhorn Tips Webinar.Join the Barclay Jones team on 22 Sep 2023 where we share what we feel great recruiters should do with Bullhorn before 10am every day to improve speed, pipeline, sourcing, and sales.Register for the bullhorn webinarPS. While you wait for the webinar, be sure to check our other Bullhorn blogs, and try our recruitment training platform, Recruitment HIIT, for free. CLICK TO TRIAL HIITAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.
6 Things to Get Ready for Automated Lead Gen, Recruiters!
On average it takes a minimum of 6 engagements before a lead is ready for a conversation, however, 80% of recruiters give up after 3 attempts!Something has got to give! Or perhaps something has got to GET! My clients know that there’s more to automation than email marketing. Automation should drive the entire recruitment lifecycle…Get More Sales!"Get more sales" is at the top of most leaders’ to-do lists, so it’s time to get more leads - and automation is the key! When Bullhorn Automation releases its integration with Bullhorn Leads, you will be able to build automations to engage your lead data and improve conversions.The ideal scenario will be to provide your recruiters with warm and engaged leads who are ready to speak to them. Ideally, you’ll be generating a list of clients who you have prompted to request a call back. Do you use Bullhorn Leads to map your markets and track how well you’re penetrating said markets? Or do you use Leads to quickly identify Candidates in your market, who you believe are actively looking and want to reach out to? The Bullhorn Automation Leads integration will help you automate communications needed to engage and convert. As with all automations, you need to ensure Bullhorn is ready, ensure your team is ready, and ensure your automation journeys are streamlined and designed to deliver real ROI. 6 Steps to Get Ready for Automated Lead Generation and More Sales! Here are our top tips to help you get prepared. Check! Is your Bullhorn Leads entity ready for your business to use? Do you have all the relevant fields available? Are there any special Notes that need creating to track engagement? Map! Detail the Leads workflow steps you want to progress a lead. This will help you build automations to track your leads. Train! Ensure you have trained your recruiters on how to engage with Bullhorn Leads. You need to educate your recruiters to add, track, and remove leads consistently. You need your automations to work! Recruitment HIIT users - check out this Bullhorn leads training video to help you review what good practice looks like. (Not a HIIT user? Click here to start your free trial of our recruitment training platform.)Data! Get your data ready. You probably have some data already in various states of readiness. Review your historic data, cleanse what you can, and archive what you don’t need. Content! Has your Marketing function got relevant content and templates ready in Bullhorn Automation? Marketing journeys typically need content to drip feed to your Leads. Identify what you need. Collate what you have. Spot the content gaps and fill them to ensure speedy automation go live”.Contact us if you need help with automated lead gen, or you need to turbo your recruitment business with recruitment automation. Improve PerformanceWe’re super excited about engaging leads with automation. It will allow recruitment leaders and their recruiters to focus on Business Development and improve performance, productivity, and sustainability. How are you getting on with automation? Are you maximising your ROI, or do you need support? Read our case studies about what other recruiters have achieved through automation. Click here to arrange a chat about automationAutomation and Recruitment TrainingWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.You can even try our recruitment training platform, Recruitment HIIT for free.Click Here To Start Your Free Trial
Automated Recruitment Sales - Connected Recruiting 2.0!
Recruiters and their Recruitment Leaders are needing stronger BD and candidate pipelines, and more engaged candidates and clients driving faster and more secure placements. Whether you're into:Chatbots for a more engaged candidate and client experience, orAutomated calendars to enable speedier recruitment, orAutomation to de-adminstrate and re-humanise......it's all about connected recruiting.What is “Connected Recruiting”? And What's Automation Got to Do With it?As part of our automation Smackdown series, we chatted with Billy and Mandy from Bullhorn, and Wayne from Barclay Jones, about:Connected recruiting 1.0 and what it was - candidate-focused.Connected recruiting 2.0 and what it is - client-focused.How automation needs to focus on sales and client-centric processes.How they think connecting recruiting will help you build a successful automation strategy - monetising your data is crucial.What will connected recruiting 3.0 be? Watch our speedy 7min video: What is Connected Recruiting? And Why Do You Need it?This smackdown, along with other great Bullhorn, Automation, and recruitment training, can be found on our training platform Recruitment HIIT.Automation and Recruitment TrainingWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.You can even try our recruitment training platform, Recruitment HIIT for free. Click here to start your free trial
How Can Recruiters Be More Targeted with Their Time? Analytics
Recruiters have limited time to make a difference to their candidates, clients, colleagues, and pipeline. But this is the year when agile and focused performance is critical. But with so many systems, often too much data, being focused and targeted is hard.Everything, Everywhere, All At Once!Recruiters are often pulled in multiple directions all at once. Keeping candidates and clients happy, whilst navigating multiple platforms and dirty data sets, makes for a hopeful strategy. All of this is during a year where minds are being changed at speed.But ironically, recruiters have the data which can help target their time. And if analysed, data tells the truth:It speaks of past performanceIt predicts future performanceBut, in some recruitment businesses the truth hurts. Recruiters should be using analytics to tell the truth, then improve their performance. In the very least they could be using data to look for quick wins and business opportunities to, for example, recycle contractors, and focus their time on at-risk clients for repeat business.Recruitment Leaders Navigating Through Tough TimesRecruitment leaders could be using analytics to manage and lead their teams - and help them navigate through troubled times.Recent years have seen a seismic shift in the recruiting market. 1. Experienced recruiters leaving the market and taking their knowledge with them.2. Lots of new startups resulting from larger recruiters downsizing. 3. Recruitment leaders have likely scaled quickly, and during a booming year. New recruiters, new problems.This leaves knowledge gaps, process gaps, and opportunities for a 'spray and pray' approach to recruitment. This can only be fixed by luck and an active and analytical approach by leaders.Leadership would be wise to not wait for luck, but to analyse, automate, enable their recruiters, and yell "let's do this!"Let's Do This!As I'm writing this blog, I'm getting excited for my clients who have not shied away from the data. They are automating it, de-administrating their recruiters, and creating space for best practice and training. I'm also worried about the recruitment leaders who have heads in hands saying "make it stop". I get that, but now is the time to get suited-up and get cracking with the data, the analytics, the performance.Analytics, Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. Click For Free Analytics Training
Calendar, AI, Automation, with Bullhorn Automation
Have you heard about Bullhorn Automation's Calendar feature? It's pretty cool!Meeting candidates and clients, either face to face or phone / video is a critical part of recruitment and sales, but damn, getting these meets booked can be time-consuming and resource-zapping. Lisa and I chatted with Billy and Mandy from Bullhorn about the Calendar feature that is used within Bullhorn Automation and how it can help turbo your recruitment and sales process.Calendar and Automation - WIIFM? (What's in it for me?)This speedy 5-minute "smackdown" gives at least 9 tips to help you get more speed, more meetings, more sales.Speeding up screeningTriggers to get your diary booked by who you want to talk toReduce email fatigueOrganising your recruiters and workflowsMaking yourselves available whilst also creating FOMOGreat for international recruitmentMake smaller recruiters just as competitive as bigger recruitersEnable a 24/7 offering without paying recruiter salaries 24/7Generating more website trafficWatch Bullhorn's Automation and AI experts showcase the benefits of Calendar and Automation for RecruitersPS: Are you using Chatbots? And if so, what value are they adding to your recruitment process? (And how are they helping your candidates, clients, and colleagues?) Read more here.Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.
Chatbots, AI, and Automation, with Bullhorn Automation
Automation, Chatbots, and AI are the hot topics in recruitment this year.But could you be suffering from "all the gear, no idea"?Or you've no idea where to start, but know you need to get going with AI.Are you using Chatbots? And if so, what value are they adding to your recruitment process? (And how are they helping your candidates, clients, and colleagues?)If you've not got a chatbot, what could you use one for?Wayne and I chatted with Billy and Mandy from Bullhorn about their Chatbot, and how it couples with Automation and AI to create an experience which can really boost sales, sourcing, retention.This speedy 6-minute"smackdown" takes you into the world of automation and chatbots and explains the many ways it will help produce a faster and more robust recruitment and sales process.Chatbots, AI, Automation - WIIFM? (What's in it for me?)Wayne, Billy, Mandy and I talked about how chatbots, AI, and automation can:Enable self-serviceDevelop stronger candidate and client relationshipsSpeed up recruitment processClean up your recruitment data Speed up sourcingGenerate salesMake smaller recruiters just as competitive as bigger recruitersEnable a 24/7 offering without paying recruiter salaries 24/7Watch Bullhorn's Automation and AI experts showcase the benefits of Chatbots, AI and Automation for RecruitersAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.
Recruitment Automation: The Re-Humanisation of Recruitment
Bullhorn Engage has come and gone and there was a very strong theme. Recruiter Productivity.Sustainability.Profitability. For this to happen Bullhorn1st needs to be a goal – aka using Bullhornfirst in your recruitment workflow. Reducing reliance on data and external systems will decrease costs, speed up placements, and create a more robust recruitment business.And the way to Bullhorn1st? Recruitment Automation and Recruitment Training, of course!Recruitment Automation is So Yesterday!I started using the phrase CRM1st back in the early 2000s. It was borne out of working with 150 busy recruiters who were rapidly being exposed to huge data sets - LinkedIn, job boards, candidates who wielded the Apply button like a Scud missile. But they didn't have the discipline or process to strategically manage the massive increase in data volume or change in candidate behaviour.I used CRM1st (it was Adapt then) to help recruiters new to the recruitment sector to battle their FOMO (fear of missing out). I used CRM1st with experienced recruiters and resourcers to help them not get dragged under by rapidly increasing candidate pools.Have things changed in recent years?Have recruiters gotten better at managing their data, recruitment technology, candidate and client experience? Has the colleague experience improved now we have so much data and rec tech that should theoretically make recruitment easier....? Unfortunately, I'm not sure things have changed (enough).Recruiters have been running to catch up. But the faster they run, the bigger the data set becomes, the more competition they have (even from their own clients), and the more tech they feel they need just to stand still.Recruiter Frustration – Ready, Fire, AimI'm frustrated with the sector that can't seem to grasp what it's good at... Niche specialisms +Nurtured communities of candidates and clients reliant on great recruiters +Colleagues delivering best practice and making a difference, changing lives.But that "goodness" can't happen without focus.And how can a recruiter focus with huge data sets, too much tech and not enough process?Whether you have Bullhorn or another recruitment CRM, it needs to be first on your list to source, engage, nurture, and place from - if it’s not 1st, everyone loses. (Apart from the software company you buy comfort from!)Automation – The Re-Humanisation of Recruitment! Automation for my clients has become the missing link. It’s been around for years, but now automation is really being used to take away the pain, and the admin. Recruitment Automation is being used to drive the best of behaviours. It's enabling CRM1st (aka Bullhorn1st). It’s creating time for training – for all, not just new recruiters! And it’s creating time for trained recruiters empowered to get on the phone and do some good. Once you automate what you can, you can train what’s left – and what should be left is the gold in the recruitment process – humans! More effective sourcingSpeedier screening designed to prevent counter offers Interviews with clients who move to placement uninterrupted Placements and onboarding designed to generate referrals Recruiters need training on their systems and process so that can totally nail what their clients pay for. Automation creates space and time for this training to happen. Automate What You Can - Train What's Left If you can automate what you can, and train what's left, then your data, your database, and your 3Cs (candidates, clients, colleagues) will be in a really good place, perhaps even 1st place, for the rest of this year and beyond. What are you going to automate? What training is needed to deliver sustainable recruitment business? My team can help with both of these key goals.Paul Robson, The Crew Hunter. We have managed to restructure our business, with more recruiters and more time to recruit. And the ROI from our Bullhorn Automation training? Time Saved. Admin Removed. Staff Efficiency. We've saved 45 hours with 1,345 automated actions in just 8 weeks. Plus, we built 3 automations at the beginning of the project which allowed us to remove an old core process which freed up space for another recruiter.Talking of Recruiters Getting More Automated!...Using recruitment automation to improve data, process, candidates and client experience - that's a great goal! But you also need to free up your recruiters to be exceptional And they need training for this.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!TRY RECRUITMENT HIITREAD ABOUT OUR BULLHORN AND BULLHORN AUTOMATION TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Weaponise Your Recruitment Data
Recruiters are drowning in data and this makes them unproductive. It’s paralysing. Whether you’re a recruitment leader wanting a sustainable recruitment business with higher-performing recruiters, or a recruiter that wants to run a successful recruitment desk, this podcast is a great listen (or watch).Too Much Recruitment Data, Not Enough Performance? We know the recruitment data stats: 72% of the candidates placed are on your Bullhorn CRM before you spend time and money sourcing them externally. The best candidates are off the market in 10 days If a recruiter has 10 jobs, they’ll likely only place 2 These recruitment stats make recruitment a process of luck and sometimes hope! I’m joined on my Recruitment Leaders’ Podcast by the mighty Andy Hill from Bullhorn Analytics. We talked about weaponising recruitment data. We looked at how recruiters can use data to be more productive, improve recruiter performance, and make some money. I asked Andy some questions: The role of the recruiter is evolving, and data is at the centre. How does Andy feel about how recruiters should evolve to capitalise on your Bullhorn data? What skills does Andy feel recruiters need to be effective? What do recruitment leaders need to stop doing? What is a recruiter’s “real” job? Andy talks about tridents and bows and arrows (and data) –what’s that got to do with recruitment? What key takeaways does Andy have for recruiters and recruitment leaders regarding how they can use data to run their desks and businesses? Recruitment leaders and recruiters – buckle up! Listen/watch, and whether you have an analytics tool or not, get at least one takeaway to help you improve performance. Watch Andy's Tips on Recruitment Data and PerformanceThanks, Andy, for being such a great guest on my Recruitment Leaders’ Podcast, even though I’m disappointed you didn’t show up in your “Men in Tights” outfit! Analytics, Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.Click for Free Recruitment Training
Turbo Sourcing with the Bullhorn Shortlist List
Recruiters, you spend far too much time sourcing outside your Bullhorn system when the most active candidates are right under your nose!This little-known Bullhorn tip from Recruitment HIIT will speedily reveal active candidates ready to work with you right now! (Candidates, that if you’re not quick, will work with your competitors!)Save Time and Speed Up Sourcing with a Bullhorn1st ApproachYour Bullhorn CRM needs to be your first point of reference for sourcing candidates to fill your jobs. 72% of your candidates are already on your Bullhorn CRM before you source them elsewhere. We know from our experience working with clients that using too many recruitment systems can really slow you down. Our Bullhorn training on Recruitment HIIT will ensure you use Bullhorn to save time, source speedily and find active candidates you can engage, nurture and place before your competition.The recruiters we've trained have a great success rate. We've helped recruiters: Save 29 days per year sourcing.Reduce their time spent on lead generation by 50%.Reduce their time to placement by half. Think - how much more time you could save, placements you could make, and commission you could earn with a Bullhorn1st approach? Turbo Sourcing with the Bullhorn Shortlist ListSourcing is not just about getting candidates on Bullhorn. You need active candidates who are looking for work right now! Our Bullhorn HIIT has lots of great tips for speedier sourcing. Do you want a ready-made list of active candidates? Do you need a sure-fire method to get to the right candidate quicker?Do you want to find out Bullhorn’s best-kept secret to speedy sourcing?And keep those active candidates in your line of sight, you in theirs, and place quicker!Well, obviously! This Bullhorn tip from Recruitment HIIT will show you how to:Find active candidates that WANT to work with you.Save time by focusing on the candidates you already know.Secure your pipeline with an easy-access ready-made Bullhorn lists of active candidates.Source the Right Candidates in Seconds with this Bullhorn TipBeyond speedy sourcing, our Bullhorn workout on Recruitment HIIT will help you:Navigate around your Bullhorn CRM quickly to save time.Add turbo to your candidate sourcing strategy.Improve your, BD, account management, and client relationships.Secure your placements and improve your commissions.All while ensuring you use Bullhorn1st for sourcing, nurturing, placing, and retaining your candidates and clients and improving your pipeline.Talking of Recruiters Improving their Pipeline...Our recruiter training courses on Recruitment HIIT helps recruiters and resourcers source, convert quicker, and develop healthy pipelines. Bullhorn CRM training, job qualification, screening, candidate sourcing, job advertising and management, and reducing counteroffers, are just some of the 5-minute topics recruiters love.We're saving recruiters and resourcers at least 1 hour per day (6 working weeks a year) - more billing time, more fees! TRY RECRUITMENT HIIT FREE
Improved recruiter performance
Your Recruitment Training Playbook
The Adapt Playbook
What Recruitment Leaders Need to STOP Doing!
Recruitment, Training, Bullhorn, Automation, Technology Blogs and Tips
Recruitment Awards Toolkit: Tips to Attract, Engage, Convert and Place
SEO Tips for Busy Recruitment Marketers