Why Recruitment Data Health is Critical, 3 Ways to

Blog Content

Recruitment and it's tech is moving faster than ever. But if your ATS/CRM is full of duplicates, outdated records, or incomplete contact details, you’re not just losing time—you’re losing revenue.

Plus, Lisa recently attended Bullhorn's Automation and AI summit and the key "disabler" for engaging effectively with automation and AI was data health (or lack of!)

Data Stealth or Data Wealth?

As a recruitment leader, you rely on your CRM to power your recruiters' productivity, candidate/client experience, and bottom-line performance. But how confident are you in the health / quality of your data?

Why does data health matter?

💩 30% of CRM data becomes outdated each year

🐌 Recruiters lose 4.3 hours/week to manual data issues

📉 Dirty data can slash revenue by 12%

😱 51% of UK firms say their CRM data isn't accurate enough to use

🤒 Only 30% of CRM records are fully up to date

🥳 Clean data boosts productivity by 14.6%

(Sources: IBM / Experian / Bullhorn)

In short: Bad data = missed placements, wasted time, lost revenue.

If your Recruitment CRM has incomplete profiles, inconsistent job titles, or duplicate records, it’s not just frustrating—it’s slowing your team down.

And if your candidate and client pools aren’t engaged, you're working blindfolded, hands tied behind your back, in a storm. (Metaphors galore!)

Pointless Strategies to Clean Your Recruitment Data

Some "popular" (but pointless) strategies include:

Handing it to a temp / admin with zero sector knowledge
Asking recruiters to do it in their "free time"
Ignoring it and piling in more data

These are great strategies if you have money and time to burn, and data accuracy is not a goal.

Our Winning 3-Step TLC Strategy for Data Health and Wealth

Cleaning up your recruitment data involves more than simply giving it a spring clean every now and again. Your data needs to feed today's, tomorrow's, and next year's pipeline.

We help recruitment businesses turn messy Bullhorn CRMs into clean, revenue-generating machines with a simple framework:

Train recruiters on the “What’s in it for me?” angle so they take ownership of their data.
Legacy cleanse: deduplicate, delete, or reactivate cold records.
Campaign: engage and enrich new data automatically.

No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.

📍 Book a Free Recruitment Data Health Consultation

I’d love to hear how you’re tackling data challenges—and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.

Identify quick-win cleanup opportunities
Share smart tools and automation options

Whether your recruiters and resourcers struggle with poor candidate matches, too many duplicate records, or “ghost” contacts no one has touched in over a year, we can help you build a practical, recruiter-friendly fix.

Ready to clean up your data, reduce costs, and speed up your placements?
BOOK YOUR FREE DATA HEALTH CONSULTATION

🚀 Why Now?

Because recruitment is too competitive to be slowed down by bad data. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.

If your consultants / resourcers are wasting time cleaning up data manually—or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.

Clean recruitment data isn’t a “nice to have”—it’s a competitive advantage. Let’s get yours working the way it should.