Wayne Barclay

How to Get Your Recruitment Data Clean and Automated

Our next Bullhorn Automation webinar is Friday 26 Jan 12:00-12:30 GMT, and"data health" is the theme.Automation is helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Yippee! But often, the health of your data can seem like a big hill to climb before you can begin benefitting from automation… You bet we have some ideas to help you clean up your recruitment data so that you can increase speed and pipeline with automation.How to Cleanse Your Data so You Can Automate In our next automation webinar we’ll talk about tools and techniques you can use to get your data ship-shape, clean, and healthy, so that automation can do some serious heavy lifting for you. This is a great webinar whether you are curious about automation, are just starting out with automation, or have automation already but want 2024 to be a success!We don't want any of you lovely recruiters not automating as you feel your data is the barrier. Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can You Improve Recruiter Productivity with Automation?

We recently ran a Bullhorn Automation webinar and "automating productivity" was the topic.There's always room for improvement in recruitment, whether it be speedier sourcing, stronger BD, quicker time to hire, or stronger relationships driving stronger accounts.However, with too much tech and data, and not enough automation, recruitment is often an "everything, everywhere, all at once" sector. And being more productive just means working longer hours, or buying more tech that you haven't got the time to get ROI from.Automation Is a Time MachineAutomation isn't new - we've had it since the dawn of time. But in recruitment, it's a recent game-changer!Smart! Automation can create a super-smart recruitment process. Warm! Automation can keep your candidates and clients happy (and warm).Sustainable! Automation can make you and your team and time more sustainable.Along with our Bullhorn Productivity Tips for Recruiters webinar, we ran this webinar which was devoted to automation and how it can be used to help recruiters and their leaders improve productivity. I chatted about at least 5 automations you can build straight away which will drive speed, pipeline, and happiness.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Treat your Bullhorn database like a community (not a data dump).Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Help your recruiters become more organised and effective.Shortlist candidates at speed - nice!Watch Our Automated Productivity WebinarAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
How Can You Place More Candidates Quicker?

I recently spoke in Bullhorn’s Connected Recruiting Series. The topic was “Connected Recruiting: Attract, Engage, Onboard, and Nurture Your Talent Like Never Before”. They wanted my insight into how to nurture your current recruiting database and increase redeployment rates.Recruitment tech has evolved in the 24 years I’ve been in the recruitment industry. In recent years, my team have enabled over 400 recruitment businesses to do what we call "Bullhorn1st" and automate their sourcing, screening, sales, and placements. I’ve seen and learned a lot about data, recruitment, automation, tech, and what makes for a profitable recruitment process.Here are the highlights of what we discussed on the webinar and you can watch the webinar here.1. Too Much Data, Not Enough PipelineRecruiters often have great data (often too much data) and are not monetising it.They are sourcing it, advertising for it, buying it, scraping it, gathering it, storing it, but not nurturing it into sustainable fees.They are reliant on systems outside of their CRM and this creates lag, cost, and risk.Is this you?There’s not enough strategy in managing their data. There’s not enough focus.Data isn’t seen as valuable unless it has value today! Candidate applications and client leads often fail to convert, if not converted immediately. And often recruiters have way too much data to manage. Dunbar’s theory is that you are limited to the number of relationships that you can actively maintain. Recruiters need to get real with their data.2. All the Gear, No Idea!Plus, often there’s not enough specialist knowledge (or confidence) for recruiters to speak about their niche in the spaces where your candidates and clients are.The majority of millennials and GenZs expect an omni-channel approach, not just phone and email. Read Bullhorn's Grid report for more insight on this.Why are recruiters often silent where their communities are?Is it because recruiters have too much data and not enough process? Perhaps!They may not understand how to manage their data, or engage with these “new” channels, and opt for a “start at the top” and “get on the phone” approach.That strategy isn’t sustainable when the average recruiter has thousands of records which they are supposed to manage and monetise. Plus, even if they have the tech which could drive a great experience, they haven’t always had the training they need to use this tech.The volume of data recruiters have access to, and the tech they are expected to communicate with, has created something beyond a mere numbers game.Distraction, FOMO, and procrastination are rife. Plus, there’s still an unnecessary reliance on LinkedIn and job boards which drives up cost, slows you down, and enables your competition to sneak past you.3. Leads Generated – Sales SuppressedI’ve also learned that recruiters are great at lead gen… but often not so great at converting these leads.Leads, on average, last 48 hours. It takes on average 8-15 interactions to convert – BUT 85% of recruiters give up after 3 attempts.Again, this numbers game and lack of tenacity, process, and urgency is generating more losses than wins.4. It's All About the Journey, and Dunbar!What’s the fix?I see too much effort at the start of the candidate and client relationship, whether it be adverts, application acknowledgements, screening, job qualification. I see nowhere near enough engagement and nurturing after “hello”. Again we have a lot to learn from Dunbar.Why? This is normally down to 3 things:Too much data.Not enough process.A lack of understanding of what candidates and clients want (and need).AI and automation will really help you kick the butt of points 1 and 2 above. Bullhorn’s recent GRID report tells us what candidates expect and helps you with point 3, too:62% of candidates quit when the process takes “too long” – and in my experience this is often down to a lack of expectation management (and communication).60% of candidates expect weekly contact from recruiters.¾ of candidates expect to be placed in a new job within 4 weeks.And most of them will expect communication beyond email – via an omnichannel approach.TakeawaysData = Asset: Treat your data like your most valuable asset. Less hoarding, more placing.Get real: Understand the limits of what a recruiter can do with their day and data. Less is more.Monetise: Use tech to keep data warm and monetise it. Give your community what it wants!Free up: Use tech to free up your recruiters to do what they are paid to do.You can watch all of Bullhorn’s Connect Recruiting series here. Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Sourcing Turbo! How to Use Automation to Speed Up Sourcing

Sourcing can be an incredibly time-zapping task for recruiters.We often hear:I've got too much data but not enough candidates!All The Gear, No Idea?In my previous automation webinars, I covered automated BD and account management. Get my automated sales tips here:5 ways to drive, secure, and optimise your accounts, and5 key sales-driven automations to help you focus your attention on generating real sales opportunitiesBut what's the point of winning more sales opps, if you can't speedily place them?If you have Bullhorn automation, this should help you:Speedily clean up your data.Identify relevant candidates you can attract and nurture.Approach candidates to apply for your jobs.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Add turbo to your sourcing with warm, monetised data.Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Use Bullhorn 1st for sourcing, hence increased speed, placements, and sales.Watch Our Automated Sourcing WebinarAlternatively, you can:Continue sourcing from multiple expensive websites (Linkedin and Job Boards need your cash!)Advertise your jobs. (Let your clients know you do not in fact have a viable candidate pool.)Create unnecessary lag and risk in your process resulting in less placements and less fees.Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
MS Teams Tips for Busy Recruiters

Whether you have MS Teams as your video / chat platform, or you need to use it when a candidate or client sends you a link to a Teams meeting, you need to nail this crucial tech.Simply using Teams for the odd chat or video call, and pressing Join and Leave is not smart. Knowing how to use it to communicate, screen and sell is critical. Don't allow the tech to let you down.MS Teams Tips for Smart Recruiters... Nail your Comms, Screening, and SalesWe've launched our new HIIT workout for you lovely recruiters. It's focused on helping you look cool, be productive, save time, and nail your screening and sales calls. We've got Teams tips like:Chat on turbo (no time to waste!)Mute distractions (focus on what's important).Listen to chats (reading is so yesterday!)Stalk - How to get notified when someone comes out of a meeting. (So you can pounce on them!)Engage with Polls, Praise, and other super-engaging Teams features.Screen and Sell with our "Beast Your Meeting" workout.Look younger! Oh! And it can take years off you with its "soft focus" setting too!If you're an existing HIIT client login and complete the workout.Want a free trial to see how HIIT can help improve speed and pipeline?CLICK HERE FOR YOUR FREE TRIALRecruitment TrainingThis video is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
Need to Optimise Your Recruitment Accounts? Get Automating

Recruitment sales - BD and account management - are top goals for recruiters, not just this year but every year.But this year has been an especially tough year for sales for many recruiters. Downsize? Scale? I'm OK?Whether you are downsizing, or trying to scale, you need an automated account management process. Being complacent about sales, or bashing the phones in panic, does not make for a sustainable stress-free recruitment business.If you have Bullhorn Automation, or are considering it, there's plenty it can do to help you drive, secure, optimise, and maximise client relationships.BD is great - but account management may be better! Who wants cold, when you can be HOT?!5 Ways to Drive, Secure, and Optimise Your AccountsOur last Bullhorn Automation webinar focused on Sales. I covered why you need to automate sales, and some ideas for how to automate. Watch it here.In my next webinar I zoned in on the clients you already have - the current and lapsed - and explored how you can drive them smarter with automation.Plus - your key goal with automation should be to improve recruiter productivity. You need to generate some serious heat from your Bullhorn data. This will help create focus and revenue-generating activity.Watch my latest Bullhorn Automation webinar where I explored how to:Automate your BDStrengthen your client relationships (and pipeline)Reduce reliance on third-party systems, andImprove recruiter productivity and happiness!And I talked about 5 of my favourite automations to help you turbo boost your account management and thus sales!Watch Our Account Management Automation WebinarWe have plenty more Automation Training, and Bullhorn Training on our recruitment training platform, Recruitment HIIT.CLICK TO TRIAL HIITAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Need More Recruitment Sales? Watch This Recruiters!

Recruitment Leaders are focused on stronger BD and Account Management. If you have Bullhorn Automation, or are considering it, there's plenty it can do to help you drive this crucial task. Automated BD and Account Management Recruitment automation isn't just about data hygiene and email marketing.It can also be focused on driving business revenue.It should be focused on optimising (and monetising) relationships.During our speedy 30minute recruitment automation webinar, we talked about:Focusing on what recruitment automation can and should do.How automation can help you train your recruiters, including the ones hired since 2020 who may not have had the best start and may be struggling now.How to improve productivity. How automation can help you turn up and down the volume depending on whether you need to be client or candidate-driven, or both.How automation can help you combat AI - yes it can!How automation can free up recruiters to consult.Plus, Wayne covered 5 key sales-driven automations to help you focus your attention on generating real sales opportunities for your recruiters and your recruitment business.Watch Our Sales Automation WebinarWe have plenty of Automation blogs, and Automation Training on our recruitment training platform, Recruitment HIIT. CLICK TO TRIAL HIITAutomation, Training, Bullhorn1st We're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Improving Recruiter Performance - Automate and Train

Improving recruiter performance is always a goal. However, with too much tech, data, and not enough process or best practice, productivity is hard to deliver, measure, and manage.Lisa and I were invited to deliver an APSCo Insight webinar to help recruitment leaders who want to improve recruiter and business performance.Automate and TrainWe discussed what you should automate, and what can you train, to improve performance, and generate more sales. We discussed the advantages of automation and training and explore how you can: Improve recruiter performance Generate more sales Increase sourcing speed Reduce the cost of, and reliance on, external and expensive techAPSCo members can watch the video hereNot an APSCo member? Click here to find out how to join.Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.
6 Things to Get Ready for Automated Lead Gen, Recruiters!

On average it takes a minimum of 6 engagements before a lead is ready for a conversation, however, 80% of recruiters give up after 3 attempts!Something has got to give! Or perhaps something has got to GET! My clients know that there’s more to automation than email marketing. Automation should drive the entire recruitment lifecycle…Get More Sales!"Get more sales" is at the top of most leaders’ to-do lists, so it’s time to get more leads - and automation is the key! When Bullhorn Automation releases its integration with Bullhorn Leads, you will be able to build automations to engage your lead data and improve conversions.The ideal scenario will be to provide your recruiters with warm and engaged leads who are ready to speak to them. Ideally, you’ll be generating a list of clients who you have prompted to request a call back. Do you use Bullhorn Leads to map your markets and track how well you’re penetrating said markets? Or do you use Leads to quickly identify Candidates in your market, who you believe are actively looking and want to reach out to? The Bullhorn Automation Leads integration will help you automate communications needed to engage and convert. As with all automations, you need to ensure Bullhorn is ready, ensure your team is ready, and ensure your automation journeys are streamlined and designed to deliver real ROI. 6 Steps to Get Ready for Automated Lead Generation and More Sales! Here are our top tips to help you get prepared. Check! Is your Bullhorn Leads entity ready for your business to use? Do you have all the relevant fields available? Are there any special Notes that need creating to track engagement? Map! Detail the Leads workflow steps you want to progress a lead. This will help you build automations to track your leads. Train! Ensure you have trained your recruiters on how to engage with Bullhorn Leads. You need to educate your recruiters to add, track, and remove leads consistently. You need your automations to work! Recruitment HIIT users - check out this Bullhorn leads training video to help you review what good practice looks like. (Not a HIIT user? Click here to start your free trial of our recruitment training platform.)Data! Get your data ready. You probably have some data already in various states of readiness. Review your historic data, cleanse what you can, and archive what you don’t need. Content! Has your Marketing function got relevant content and templates ready in Bullhorn Automation? Marketing journeys typically need content to drip feed to your Leads. Identify what you need. Collate what you have. Spot the content gaps and fill them to ensure speedy automation go live”.Contact us if you need help with automated lead gen, or you need to turbo your recruitment business with recruitment automation. Improve PerformanceWe’re super excited about engaging leads with automation. It will allow recruitment leaders and their recruiters to focus on Business Development and improve performance, productivity, and sustainability. How are you getting on with automation? Are you maximising your ROI, or do you need support? Read our case studies about what other recruiters have achieved through automation. Click here to arrange a chat about automationAutomation and Recruitment TrainingWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.You can even try our recruitment training platform, Recruitment HIIT for free.Click Here To Start Your Free Trial
Calendar, AI, Automation, with Bullhorn Automation

Have you heard about Bullhorn Automation's Calendar feature? It's pretty cool!Meeting candidates and clients, either face to face or phone / video is a critical part of recruitment and sales, but damn, getting these meets booked can be time-consuming and resource-zapping. Lisa and I chatted with Billy and Mandy from Bullhorn about the Calendar feature that is used within Bullhorn Automation and how it can help turbo your recruitment and sales process.Calendar and Automation - WIIFM? (What's in it for me?)This speedy 5-minute "smackdown" gives at least 9 tips to help you get more speed, more meetings, more sales.Speeding up screeningTriggers to get your diary booked by who you want to talk toReduce email fatigueOrganising your recruiters and workflowsMaking yourselves available whilst also creating FOMOGreat for international recruitmentMake smaller recruiters just as competitive as bigger recruitersEnable a 24/7 offering without paying recruiter salaries 24/7Generating more website trafficWatch Bullhorn's Automation and AI experts showcase the benefits of Calendar and Automation for RecruitersPS: Are you using Chatbots? And if so, what value are they adding to your recruitment process? (And how are they helping your candidates, clients, and colleagues?) Read more here.Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.
Recruitment Automation: Creating a Time Machine with Bullhorn Automation

Recruitment automation can fill many skills, time, data, and process gaps in your recruitment business.It can free up time so your recruiters can get back on the phone and drive sales, not to mention, it can help you develop speedy recruitment processes and workflows, source quicker and help you prevent counteroffers.But how do you measure recruitment automation's impact? ROI is key!What Would You Do With an Extra Full-Time Recruiter?We work with recruiters to help them implement recruitment automations that improve speed and pipeline. But often, when we start a recruitment automation project, we need to raise the expectations of our clients. We coach them to "think big" about what recruitment automation can do. Where's the pain and how can Bullhorn Automation (AKA Herefish) solve it? (People, process, data...?)Yes - we're bragging! The recruiters we've worked with have had some amazing results! What would you do with an extra 35 hours per recruiter? Look at our infographic below. If you could pick just one outcome from the list, which one would it be?Talking of Recruiters Getting More Automated!...Using recruitment automation to improve data, process, candidates and client experience - that's a great goal! But you also need to free up your recruiters to be exceptional And they need training for this.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines. We aim to save every recruiter at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We'd love you to try Recruitment HIIT free.TRY RECRUITMENT HIIT READ ABOUT OUR BULLHORN AND BULLHORN AUTOMATION TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
3 Ways to Help Recruiters Who Use Adapt Get Back on the Phone

Recruiters need more phone time. In fact, “Why can’t they just get on the phone?” is the common mantra of many of the recruitment leaders that we work with, and with Covid creating distractions, and holes in recruitment sales pipelines, picking up the phone has never been more important.The recruitment process has become unfit. Too much data and too many systems makes the recruitment process sluggish at best…In fact 72% of placements made last year were with data you already had on your Adapt Recruitment CRM before you sourced it elsewhere. 13 hours a week spent sourcing candidates you already have… crazy!We have some cool Adapt Tips and Training on our recruitment training platform, Recruitment HIIT. Our goal is to help recruiters improve their time management, sales and sourcing “fitness”. Let’s take some measurements first, Recruiters!5 Vital Stats to Focus You On Recruitment Sales FitnessImproving your sales pipeline can be time consuming… but the data says a lot about where you need to focus your recruitment training, and time.It takes on average 18 calls to engage a new client.50% of your leads are likely to be a poor fit for you.80% of leads need at least 5 follow ups before conversion.The probability of selling to existing customers = 60-70%. Whereas new clients – 5%!Recruiters who use their CRM (Adapt / Bullhorn) effectively can improve productivity by 34% and sales by 29%Recruiters Need to Get Fit for Phone Calls and Sales!Our Recruitment HIIT on demand Recruitment training is designed for time-starved recruiters to take control of their sourcing and sales effectiveness and make small but effective changes to their workflows in 5-10minute videos. Here are 3 HIIT you can use to help you get sales-fit and make more of those critical phone calls!1. Using Weight / Rank to save time identifying the most relevant candidates to call2. How to colour-code your contacts and candidates in Adapt so you know who to call without the faff of searching3. This one isn’t specific to Adapt, but boy/girl does it pack a punch! It will give you a massive edge on your competition! And miraculously, get the candidates you want to speak to calling YOU!Our Adapt HIIT series helps recruiters and resourcers to:Navigate around your Adapt CRM speedily to save time.Turbo boost your candidate sourcing strategies.Improve BD, account management, and your client relationshipsEffectively and speedily manage your jobs and placement process.And all the while focussing on using Adapt first to improve the way you source, engage, nurture, and place your candidates.If you're an existing HIIT client login and complete the workout.Want a free trial to see how HIIT can help improve speed and pipeline?CLICK HERE FOR YOUR FREE TRIALRecruitment TrainingThis video is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE