How Many Candidates (and Clients) Do Recruiters Really Need?
Recruitment leaders and their resourcers / recruiters need to read this blog for insights on how much data they really need, and how much data they can realistically manage, to run a successful desk and recruitment business.We’re all human (even recruiters) and we all have limits. In recruiting world, our limits can be how many jobs we can work, how many calls we can make, how many temps we can manage. One significant human limit is our ability to nurture relationships. Data = RelationshipsRecruitment is a relationship business. A recruiter’s job is to build and maintain relationships. Candidates need managing, clients need managing, colleagues need managing. Dunbar tells us that humans have relationship limits – we have “a number” we can manage. Robin Dunbar is a Professor Emeritus of Evolutionary Psychology of the Social and Evolutionary Neuroscience Research Group at Oxford Uni he knows a few things about human behaviour. Think of your relationships a bit like a layered onion with you in the middle. 5 loved ones 15 good friends 50 friends 150 meaningful relationships 500 acquaintances 1500 people you can recognise People can move in and out of these layers. What is Dunbar’s Number? And What’s It Got to Do with Recruitment? Where does a “typical” recruiter sit in their ideal candidate / contact’s layer? And where do their candidates and contacts sit? Recruitment Leaders! What should you be considering if you want to maximise the value of your database, and the relationships you want to maximise, optimise, monetise? How should you focus on and nurture the right relationships? What’s the Number of Candidates and Contacts a Recruiter Can Actively Manage? Dunbar suggests that humans are capable of building, nurturing and maintaining 150 good meaningful and trusted relationships. Of course, there are variations to this, such as extroverts vs introverts and social networks – for example women tend to have more contacts in the closest layers. Dunbar v Recruitment Dunbar’s study isn’t focused on recruitment or recruiters, but it’s definitely food for thought. 150 meaningful relations is not that many people when you consider the average recruiter has a database in the 1000s. But could you really market your recruitment business on a database of “acquaintances” or “people you recognise”? Where do your candidates and clients fall within these categories? Have you got any in the magic 150 “meaningful contacts”? Is your database segmented in such a way, or do you have a “data dump” which needs a good clean?[link to clean webinar]. Recruitment in the Good Old Days Before tech and data began paralysing recruitment (too much / never enough), recruitment was much more of a relationship business. You knew your candidates, their dog’s names, their kid’s ages. Relationships were easier to sustain, they were more valuable, and we charged more for our services. It’s likely that Dunbar would say a recruiter pre-social media had 150 meaningful relationships with candidate and clients, and perhaps even some friends? Now with infinite data and technology allowing for massively increased reach and volume, relationships, ironically, are a harder to start and sustain. Are you / your recruitment teams engaging with the right people, or just lots of candidates? (Too many applicants, not enough candidates?) Are you working the right opportunities, or just a list of one-off jobs? (Too many jobs, not enough sales?) Is Your CRM Simply a Datadump of Strangers? Recruiters who try to maintain too many relationships actually limit their own success. They dilute the relationships they’re trying to build, resulting in weaker, less meaningful, and less valuable relationships. Could Dunbar help you run your recruitment business? For example: Recruiters who run a busy temp desk and managing 100+ temps might not have the capacity to take on more or even do other activities such as Business Development or Sourcing. 360-degree recruiters will have more relationships to manage than a 180-degree recruiter, so this could mean a less focused strategy and outcome. Is it always necessary to hire another recruiter to manage more relationships, or could tech do some heavy lifting? 4 Ways to Be Smart with Recruitment Contacts Social Networks can help. Publishing content to your “connections” can help keep you in and around the Acquaintances and People You Recognise category. Your goal, though, should be to get your ideal contacts on to your CRM so you can more actively work them. Ideally you should be aiming to nurture them in the 150 “meaningful contact” space! Your Recruitment CRM/ATS (ideally powered by automation) also has ways to identify and categorise your relationships. Status fields, rating and grading fields are great places to start and will enable smart ways to manage and work the data. Automation (and recruiters) can keep these vital fields current. Automation is helping Recruiters identify, engage, nurture (and monetise) Acquaintances and People You Recognise and capitalising on these relationships. In the automation projects we deliver we are creating functional data so recruiters can focus on segments of contacts and candidates. They can then “work” their data, rather than just collect it. Your recruiters (ideally powered by automation/CRM) need to keep this data updated to ensure you can track, manage and support where necessary. This should also protect your relationships when recruiters move on. Final Thoughts Engaging and nurturing your candidates and clients is an important part of the recruitment lifecycle. Recruiters often struggle with “too much data, too many systems, not enough process”. Any help and support you can provide to your recruiters to create focus, so relationships are stronger and profitable, is crucial. How could you use Dunbar’s theory to help you create focus, function, and sustainability?(Big thanks to Louise at UK Recruiter for initially posting this blog.)Bullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
Automation Tip - Nail Your Date Ranges in Automation Lists
We've got an automation tip to help you ensure that you can really target the data (candidates and clients) you need to source, sell to, and place.We help recruiters to source quicker, and sell more, through our Automation Buddy program. Automation can positively transform a recruitment business - when it works. But when it doesn't work it feels like it simply costs money and keeps you reliant on Linkedin, Job Boards and other expensive data sources and tech.Don't Miss Out On a Hot Date (Or Sale)!When you build automations, they can be date-related, but I often see lists that aren't quite right, date ranges are setup incorrectly, and this means that you'll be missing out on vital sales (and candidate) opportunities. This can really affect automation ROI (and RoE - return on effort!)Damn!In my recent "5 Automations to Make You Money" webinar I explored how to create good quality lists to target your time and attention and keep hungry recruiters busy with the right calls. For example, you'll want to target lapsed clients, wake them up, and get them back into paying clients. These automations really need to work!But I have a fix for you to ensure that your lists and automations really drive revenue.Watch My Quick 1-Minute Automation Video, Nail Your Date Ranges, and Make More MoneyAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICENeed more Bullhorn / Automation Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARS
Automation ROI Webinar Series: Account Management
Our September Bullhorn Automation webinar is Friday 20 September 12:00-12:30 BST. This webinar kicks off a new season of free automation webinars focusing on ROI - return on investment.Over the coming months, we'll be focussing on:BD.Sourcing.Candidate management.Job management.Recruiter productivity....and other crucial recruitment topics we know are crucial to help experienced automators drive their automations harder, and recruiters new to automation understand the true value of automation.Our 350+ implementations, and 100+ Automation Buddy programs have given us unique experience of 100s of use cases and we want to share these with you to help you scale, grow, bill more, and get head space no matter what loonacy is happening in the market and world.Automation ROI = Account ManagementWe know that:It's 6-7 times cheaper to keep existing clients. (Source: Invesp)50% of sales time is spent on unproductive prospecting. (Source: The B2B Lead)Increasing client retention by as little as 5% can boost profits by as much as 95%. (Source: Bain and Co)So, it's time to knuckle down and focus on your accounts. You need to keep them warm, prevent them from being distracted by other recruiters (or themselves), and monetise them.This webinar is a must if you already have automation and need more ROI.But, it's great too, if you don't yet have automation and want to understand it's value.Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICE
5 Automations to Turbo Your Recruiters
Recruiters running "on turbo" has never been more important, but there are only so many hours in a day.Watch this video to see how you can help you / your recruiters be more productive and happy with Bullhorn Automation!During the 400+ Bullhorn Automation projects and Automation Buddy programs my team and I have delivered we've used automation to help improve:Sourcing speedBullhorn ROISalesRecruiter focus and productivityAutomation - It's Time to Turbo Your RecruitersTry at least one of the 5 Automations Wayne shows you to help you get more from your recruiters / recruitment.Let's screen more effectively, get more client meetings, proactively manage our jobs, identify more sales opps!Let's create some focus - why?On average it takes 23 minutes and 15 seconds to refocus on a task when distracted. (TeamStage)Up to 80% of the average working day is spent on activities with little or no value. (Cornerstone)The average employee spends 2 hours 11 minutes procrastinating every day. (Zippia)Watching this Bullhorn Automation webinar recording is a must if you already have automation, and also if you don't yet have automation but you need to understand how it can help your recruiters improve productivity and hit their KPIs.Watch Our "Turbo Your Recruiters" With Bullhorn Automation VideoAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICE
5 Automations to Make You Money
As part of our awesome Bullhorn Automation webinar series, we're going to show you how to make some money from Bullhorn Automation! My team has completed over 400 Bullhorn Automation projects and Automation Buddy programs with themes such as: Data health - weaponising their own data and hence reduced reliance on job boards and LinkedIn. Candidate engagement - working the candidate from dormant through to placed.Client engagement - waking up at risk clients and generating leads from them.Recruiter productivity - de-administrating recruitment, helping recruiters stay focused, and generating call lists! Strategy - building a lasting cohesive strategy for long-term productivity, engagement, and ROI.Automation - It's Time to Make Some Money! In this Bullhorn Automation webinar recording we will show you at least 5 tips to use Automation to help you:Ensure you're working the right jobs.Identify sales opportunities.This is a must-watch if you already have automation, and also if you don't yet have automation but you need to understand it's power. Watch Our 5 Automations to Make You Money WebinarNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICE
Automation Tip - Inactivity Alerts - Drive Productivity
I've got an alarming 1-minute Bullhorn Automation tip to help you flag inactivity and drive productivity. Automation is great at generating call lists and driving the right behaviours - if you let it. But often recruiters can focus on the wrong activities, drown in "admin", or waste time on external systems, and recruitment process becomes too busy to be effective. Use automation to flag inactivity so you can drive the correct behaviours. Get Alerted to Recruiter InactivityThis 1-minute Bullhorn Automation tip will tell leaders when their recruiters are not performing critical tasks. It will ID inactivity and escalate this to leaders so that they take appropriate action (carrots / sticks / chocolates / hard stares?) This tip is great for leaders who want to:Drive activity.Improve Bullhorn adoption and data health.Increase sales.AKA - all leaders!Watch My Bullhorn Automation Tip on How Alert InactivityAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICENeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARS
How Can You Monetise Your Candidates with Automation?
This Bullhorn Automation webinar recording is focused on monetising your candidates. Let's get your candidates engaged, your recruiters more productive, your time to hire improved, and your costs cut! Our clients want to be "Bullhorn1st" and automation is a sure-fire way of achieving this.It creates cleaner data, which recruiters then trust more and source from. It creates engaged candidates (and clients), keeps them warm, and generates speedy placements.It gives you time and space to realise your niche and USP!Automation - Get Your Candidates Engaged and MonetisedWatch this free Bullhorn Automation webinar recording where we show you tips to use Automation to help you: Create a "human" candidate engagement strategy.Create trust in your data so that your recruiters love it and use it (and rarely need to advertise or source externally.)Reduce reliance on LinkedIn and job boards so you can save your cash.Improve sourcing and placement speeds. Watch this webinar if you already have automation. If you don't yet have automation you need to educate yourself about its power and how it can help you scale, create a more human recruitment business, whilst reducing effort and cost. Watch Our "Monetise Your Candidates" with Bullhorn AutomationAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICENeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARS
Automation Tip - Protect Your Contacts and Sales
I've got an awesome 1-minute Bullhorn Automation tip to help you protect your candidate and client data, and thus relationships and sales.Nurturing relationships is key to your recruitment process, but what happens to your valuable candidate and client relationships when a recruiter leaves your business?Ideally, these contacts should be reassigned.But this isn't something that I see actioned often enough. Relationships go stale and you miss vital opportunities and easy wins are lost!Your crucial contacts could eventually get forgotten. This ultimately impacts your recruiters' productivity and sales revenue.An Awesome Automation Tip to ID and Reassign Your Candidates and Contacts I'm going to show you an awesome Bullhorn Automation tip that will help you identify valuable relationships, so you can reassign them and work them!You need to easily spot and reassign those contacts to another recruiter who can continue to manage, build, and monetise these relationships.This tip is great for business development.It's awesome for account management.And, you use this to update your historic data, as well as your future data as well.Watch my 1-minute Bullhorn Automation tip. Then spend a few minutes IDing your lapsed relationships and reassigning to recruiters who are hungry to manage them.Watch My Bullhorn Automation Tip on How to ID and Reassign Candidates and ContactsNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
Track Your Candidates, Clients, and Cash with Automation
This Bullhorn Automation webinar recording is focused on tracking your candidates, clients, and cash! It's time to track! It's time to follow the money!Drowning in data, systems, candidates and clients, isn't a great recruitment process. (But some recruiters make an art form from it!)Being able to "follow the money" absolutely is the best route to success and happiness!Automation - Get Ready to Follow the Money!Watch our free Bullhorn Automation webinar where we explore some tips and tricks to use Automation to help you:See the wood for the trees.The candidates for the clicks.The opportunities for the leads.The invoices for the back door placements.(See what I did there?)Automation needs to do some serious heavy lifting for you - so don't leave easy recruitment and sales wins to chance!Let Wayne walk you through tips to help you track:Website activity.Backdoor placements.Recruiter Progress / Performance.Bounces (and opportunities!)Unsubscribes / opt outs.This is a great watch whether you have automation already, or need to educate yourself about its power and how it can help you scale, whilst reducing effort and cost.Watch our "Follow the Money" Automation WebinarNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Automation ROI - WIIFM?
Our Bullhorn Automation webinar was focused on ROI - Return On Investment. Plus we answered the ultimate question - WIIFM! What's in it for me?Automation should be:Helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards.Enabling leaders to scale and revitalise their businesses.But often "where's the ROI?" is a question we hear recruitment leaders ask.And sometimes we speak to recruitment leaders who can't feel or see the benefit of automation.Recruitment Automation - WIIFM?In this recorded webinar, we talk about how to identify and agree your ROI from Bullhorn Automation. Automation needs to do some serious heavy lifting for you - so don't leave this to chance! Watch this recruitment automation webinar if:You don't have automation yet, but are curious about what it can do for your recruitment business.You are just starting out with automation and want to get into good habits, improve your confidence and get buy-in from your recruiters and stakeholders.Or have automation already and want to "move the dial" and "go turbo" this year.Watch our Bullhorn Automation ROI - "WIIFM?" WebinarNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can You Generate Leads with Automation?
This Bullhorn Automation webinar was focused on lead generation. You bet we have some ideas to help you get cracking and generate some lovely leads.Automation should be helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Too right!But now, with Bullhorn launching the new Leads entity in Bullhorn Automation, it's time to rock!How to Automate Your Lead GenerationIn this automation webinar we talk about tools and techniques you can use to get your lead generation engine purring. Automation needs to do some serious heavy lifting for you.This will be a great webinar whether:You are curious about automation.You are just starting out with automation.Or have automation already but want this year to be a success!Let's generate some leads!Watch Our Bullhorn Automation Lead Generation WebinarRegister for our future webinars, and watch previous webinar recordings here...Automation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How to Get Your Recruitment Data Clean and Automated
We know that your recruitment data health makes or breaks your pipeline. Dirty data means more reliance on external systems and data sources just to find what you should already have. Plus it really slows down your placement and billing cycles, and costs you more!This Bullhorn Automation webinar recording has the sexy topic of data: health, hygiene, monetisation.This webinar recording helps you assess how to achieve data health (and thus business health) either manually, or by using automation. It's a great watch with lots of tips whether you have Bullhorn Automation or not.Clean Up Your Recruitment Data So You Can Sell And Grow!In this recruitment automation webinar we talk about tools and techniques you can use to get your data, clean, healthy, and valuable. This is a great webinar if:You need to improve your data health.You need to reduce costs of and time on LinkedIn Recruiter and Job Boards.You need tips to help you manually clean your recruitment data.You need tips on how to "automate the clean".You are curious about automation, and want to know more about it can help you.You are just starting out with automation and want to "nail it".Or you have automation already but need to take it to the next level and feel that your data health gets in the way of going "turbo".Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Watch Our "Clean Up Your Data" WebinarRegister for our future webinars, and watch previous webinar recordings here...Turbo Data CleanHey - Are you dirty? We're offering a new service to Bullhorn Automation clients.Dirty data costs money, time, sanity, and prevents growth. Our new “Turbo Clean” service will speedily clean and monetise your Bullhorn data so you can improve performance.Arrange A Free Consultation
AUTOMATION
Clean data
Improved recruiter performance
Engaged candidates
Retained clients