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Recruiters – do you often think "life would be so much easier without candidates"? 🤔
Do you spend hours sourcing and qualifying talent, but too often lose candidates along the way?
Drop outs, counter offers, tricky candidates, and a tough economy, can test even the most patient and organised of recruiters.
Part 6 of our free Optimise Bullhorn webinar series will share crucial time-saving and data mining tips on how to manage your candidate data with ease, speed, and joy!
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7️⃣Reasons to Watch Our Bullhorn for Candidate Management Webinar
Yes, candidates can be tricky, but perhaps your candidate engagement isn’t consistent and you need to work on it.
The data around candidate psychology and recruitment shows it clearly:
⌚28% of candidates drop out because the process took too long. Delays hurt engagement and result in candidate drop-off.
🚫30% of candidates drop out because the role did not match expectations. Misaligned expectations (role, salary, responsibilities) lead to disengagement.
🤔23% cite poor communication as a reason they disengaged.
💩49% of candidates have turned down a job offer because of a poor hiring experience. Even at the final stage, candidate engagement matters — a bad experience during hiring can sink an offer.
👻45% of candidates are ghosted by recruiters after an initial conversation.
😱27% of UK employers have been ghosted by new recruits on their first day.
🙊72% of candidates say the smoothness of the interview process would affect their final decision on whether or not to take the job.
(Sources: TotalJobs / HR Hire / CIPD)
So, before lose even more candidates and have to work harder at sourcing more, let's get smart at candidate management.
🧠What You’ll Learn in our Bullhorn for Candidate Management Webinar
Part 6 of our free "Optimise Bullhorn" webinar series is packed with tips you can use immediately to proactively manage your precious candidates and make your desk, targets, and home-life balance easier!
✅Manage expectations ~ stay in control and protect your pipeline.
✅Prevent drop outs / counter offers / ghosting.
✅Strengthen your relationships - place quicker, get referrals.
✅Move them through the recruitment cycle speedily and with ease.
✅An automation to help you manage your candidates whilst you sleep.
🤚 Stop wasting time and money sourcing, screening and interviewing, just to lose the candidate down the line (and likely annoy your clients in the process!)
👉 Join our free Bullhorn for Candidate Management webinar and learn how to turn your CRM into a true revenue machine.
Watch Our Bullhorn for Candidate Management Webinar
PS. Want to go even further? Check out our full "Optimise Bullhorn" webinar series.
🔍 Engage, nurture, place, and re-place. Watch the recording
💬 Source faster and easier. Watch the recording
📈 Sell faster and easier. Watch the recording
💡 Place faster and easier. Watch the recording
🎯 Easy BD. Watch the recording
💪 Easy Candidate Management Watch the recording above
Bullhorn ATS / Analytics / Automation / AI RoI
We are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.
We help you weaponise your people, data, time, and tech, so you can recruit and sell!
Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.
BOOK A FREE BULLHORN ROI CONSULTATION
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Wayne
Blog
Hold Your Nerve: Activating Your Bullhorn Data Without the Panic
I've seen recruitment leaders kill great automated BD campaigns after one send - here is what you're throwing away if you pause too soon.🏃TL;DRMany Bullhorn Automation campaigns are shut down prematurely after send #1 due to initial knee-jerk reactions (unsubscribes, bounces, annoyed clients). Stopping an automated recruitment campaign early causes you to bear the full cost of data cleanup without ever reaching the ROI phase.Our next free webinar will cover which Bullhorn Automation campaigns win new business, how to power them up, and why good campaigns get cancelled too soon. And we'll tackle how to not get spooked by "bad campaigns"!REGISTER HEREI've seen a few recruitment email campaigns switched off after one send.Not because they didn't work.Because recruiters and recruitment leaders got nervous.Scenario:The Bullhorn Automation campaign goes out to the whole database on a Tuesday.By lunchtime there's a pile of unsubscribes, a load of bounce notifications, and a few grumpy replies from clients who haven't heard from you in a year or more.Someone forward them to a leader.By Thursday the campaign is "paused while we have a think".So what should a recruitment leader expect from an automated email campaign?Firstly, something messier than the benchmarks that you'll find if you Google "give me average recruitment campaign open rates and hard bounce rates".If your recruiters (or recruitment marketing function) have not emailed your Bullhorn database properly for a while (if ever), that first campaign will find everyone who's moved on (and roughly 20-30% of B2B data goes stale every year, so there'll be plenty).On a first send into old data, expect:10-20% hard bounces (the steady-state average is about 2.5%)2-3% unsubscribes (versus around 0.9% normally)open rates that look better than they really are (bots!)That's not the campaign failing - that's your data getting a long overdue health check.Bounces are people who've moved, often to a business you'd love as a client. Re-trace them, add them into Bullhorn as leads, and that "bad" result has just topped up your BD pipeline. (Read more about how to turn hard bounce and unsubscribes into revenue here.)Why are my click rates so high?Bots, mostly. Sorry.Email security tools open messages and click every link within seconds to check they're safe - roughly 30% of clicks from Outlook and 20%+ from Gmail aren't human.You can't stop it, so don't build your reporting on it. Measure what a bot can't do: replies, calls, form fills, meetings booked, jobs on, CVs in. Log those in Bullhorn and you'll know what's working.Will we upset some clients?Probably a few - and I'd rather you heard it from me now. If you've gone quiet on clients for a year or two and then pop up in their inbox, the odd one will be short with you. That says more about the gap than the email.Build a suppression list in Bullhorn before every send (clients mid-negotiation, placed candidates, anyone who's already asked you to stop). Agree who answers the prickly replies before anything goes out. And check every unsubscribe for live clients - then pick up the phone.You won't get unsubscribes to zero. Nobody does.How bad can a mistake really be?One cold database campaign we saw sent the same email twice (it happens). 7,771 contacts, 245 unsubscribes - and only six of those were down to the duplicate. The other 239 would have gone anyway.Plan for both outcomes, then hold your nerveBefore you activate a campaign, agree with your leadership team what success looks like (meetings, jobs on, placements - not opens) and what a wobbly first week looks like. Results come in a J-curve: the heavy lifting on your data comes first, the pipeline comes after. Pause halfway and you've done the hard bit for nothing.Want to talk it through?We love paying it forward!BOOK YOUR FREE CONSULTATIONPlus, we're covering all of this in our free 30-minute Bullhorn Power Webinar: BD Campaigns to Win Business:: Which campaigns win businessWhy Bullhorn Automation stalls after launch dayHow to hold your nerve until it pays back.When: Wednesday 21 October 2026, 3pm BSTHow long: 30 minutesCost: freeREGISTER HERE
