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Recruiters – let’s be honest.
Sales may feel tough right now, and even if you've got lots of jobs to work, are they easy wins, or hard gains?
Your Bullhorn data is a goldmine waiting to be tapped. Work it right, and you’ll sell faster, smarter, and with less stress.
So, before you burn more time (and budget) on job boards, LinkedIn, or costly marketing, start with the data you already own.
Part 5 of our Optimise Bullhorn webinar series will share some tips on how to turn your Bullhorn CRM into a sales engine—and start winning more business.
REGISTER NOW
6️⃣Reasons to Come to our Bullhorn for BD Tips for Recruiters Webinar
💪CRM drives revenue and BD effectiveness. Plus, a well-utilized CRM can boost lead conversion rates by up to 300% thanks to personalised outreach and streamlined communication. (Source: Astersense)
🎯CRM users hit their sales targets—more often. 86% of businesses that use a CRM exceed their sales goals, versus just a small fraction that don’t use one. (Source: Freshworks)
3️⃣Smash your sales targets. Effective use of your CRM can increase your chances of smashing your targets by 3 times! (Source: Salesforce)
🚀Be more productive! CRM for BD boosts productivity by up to 34%, freeing up time to focus on meaningful BD tasks. (Source: DesignRush)
🪴Nurturing pays off Leads nurtured through CRM workflows result in 47% larger purchases compared to cold outreach. (Source: HubSpot)
💘Faster conversions. Re-engaged clients convert 2x faster than cold leads, giving recruiters a powerful edge when leveraging existing relationships. (Source: HubSpot)
All of the above are convincing stats and compelling reasons to watch our webinar and get rocking and rolling with your Bullhorn system and drive your BD smarter and faster.
🧠What You’ll Learn in our Bullhorn 4 BD Webinar
Part 5 of our "Optimise Bullhorn" webinar series is packed with tips you can use immediately to drive your sales / BD tasks.
✅Find easy to convert leads.
✅Advanced searching to locate hidden gems.
✅Use AI to uncover opportunities and drive a smarter process.
✅An automation to save time and generate wins.
🤚 Stop leaving money in your database—or opportunities for your competitors to convert your prospects.
👉 Join our Bullhorn for BD webinar and learn how to turn your CRM into a true revenue machine.
🗓️Wednesday 08 October: 13:30 BST
REGISTER NOW
PS. Want to go even further? Check out our full "Optimise Bullhorn" webinar series.
🔍Engage, nurture, place, and re-place. Watch the recording
💬Source faster and easier. Watch the recording
📈Sell faster and easier. Watch the recording
💡Place faster and easier. Watch the recording
🎯Easy BD ~ 08 October 2025: Register now
Recruitment and Bullhorn Training
We deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.
Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.
TRY HIIT FREE HERE
BOOK YOUR FREE CONSULTATION
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Lisa Jones
Blog
Recruiter Productivity Series: Optimise Bullhorn Part 5 ~ Easy BD
Recruiters – let’s be honest.Sales may feel tough right now, and even if you've got lots of jobs to work, are they easy wins, or hard gains?Your Bullhorn data is a goldmine waiting to be tapped. Work it right, and you’ll sell faster, smarter, and with less stress.So, before you burn more time (and budget) on job boards, LinkedIn, or costly marketing, start with the data you already own.Part 5 of our Optimise Bullhorn webinar series will share some tips on how to turn your Bullhorn CRM into a sales engine—and start winning more business.REGISTER NOW6️⃣Reasons to Come to our Bullhorn for BD Tips for Recruiters Webinar💪CRM drives revenue and BD effectiveness. Plus, a well-utilized CRM can boost lead conversion rates by up to 300% thanks to personalised outreach and streamlined communication. (Source: Astersense)🎯CRM users hit their sales targets—more often. 86% of businesses that use a CRM exceed their sales goals, versus just a small fraction that don’t use one. (Source: Freshworks)3️⃣Smash your sales targets. Effective use of your CRM can increase your chances of smashing your targets by 3 times! (Source: Salesforce)🚀Be more productive! CRM for BD boosts productivity by up to 34%, freeing up time to focus on meaningful BD tasks. (Source: DesignRush)🪴Nurturing pays off Leads nurtured through CRM workflows result in 47% larger purchases compared to cold outreach. (Source: HubSpot)💘Faster conversions. Re-engaged clients convert 2x faster than cold leads, giving recruiters a powerful edge when leveraging existing relationships. (Source: HubSpot)All of the above are convincing stats and compelling reasons to watch our webinar and get rocking and rolling with your Bullhorn system and drive your BD smarter and faster.🧠What You’ll Learn in our Bullhorn 4 BD WebinarPart 5 of our "Optimise Bullhorn" webinar series is packed with tips you can use immediately to drive your sales / BD tasks.✅Find easy to convert leads.✅Advanced searching to locate hidden gems.✅Use AI to uncover opportunities and drive a smarter process.✅An automation to save time and generate wins.🤚 Stop leaving money in your database—or opportunities for your competitors to convert your prospects.👉 Join our Bullhorn for BD webinar and learn how to turn your CRM into a true revenue machine.🗓️Wednesday 08 October: 13:30 BSTREGISTER NOWPS. Want to go even further? Check out our full "Optimise Bullhorn" webinar series.🔍Engage, nurture, place, and re-place. Watch the recording💬Source faster and easier. Watch the recording📈Sell faster and easier. Watch the recording💡Place faster and easier. Watch the recording🎯Easy BD ~ 08 October 2025: Register nowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
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Lisa Jones
Blog
How Recruiters Can Turn Bounces and Unsubscribes into $£€
Recruiters, marketers, automators... If you’re regularly emailing candidates or clients—especially using tools like Bullhorn Automation - you’ve likely become familiar with two things: unsubscribes and hard bounces.At first glance, they can feel like a blow to your efforts—but they’re not always what they seem. In fact, how you respond to them is where the real sourcing and sales opportunities lie.Through the free consultation calls I have with recruiters who have Bullhorn, a hot topic is unsubscribes and hard bounces. Neither outcome gives a nice fuzzy feeling. If someone unsubscribes it limits your chances of reaching out to them again.If you get a hard bounce, their email has failed or the server has blocked you.But rather than get frustrated, slowing down your marketing / automation efforts, get active and turn these apparent dead ends into business opportunities. I've got some tips to help you monetise the "no"!💡Be sure to also read my other blog: Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Knowto help you reduce the volume of unsubscribes.Unsubscribes and Hard Bounces Aren’t Always the EndTake it from someone who sends regular campaigns with Bullhorn/Automation/Sales/Sourcing tips. Here’s what I’ve learned:When you start poking around a database that hasn’t been touched in a while, you need to plan for:Inevitable bad, dirty dataLow trust due to radio silence / low communication volumeBounces and unsubscribesSo:1️⃣ Don’t burn out your entire database all at once and overwhelm your recruiters with pointless "leads". A flood of bounces and unsubscribes is overwhelming—and tempting to ignore. Instead, work with your recruiters to identify the data that matters most (roles, skills, locations), so responses are relevant and recruiters engage.2️⃣ Stagger your outreach. A gradual send schedule helps you build a better picture of your data, keeps your sender reputation healthy, and gives you the time to review and action what’s coming back.3️⃣ Use and A/B testing to tell you what works (and what bombs).4️⃣Then, and this bit is crucial, have a battle plan to turn what seems like a "no" into an opportunity.Not Every Unsubscribe or Hard Bounce is Final🏴Unsubscribes: What we often see—especially in recruitment—is that many unsubscribes are "false flags". It’s not the person opting out; it’s often their old email being shut down or a system admin / manager clearing mailboxes.Often, that person hasn’t unsubscribed —they’ve moved to another company.⛔Hard bounces should be an opportunity to follow the follow the leaver to their new company - and rekindle a relationship.Instead of blindly trusting your email system, build a workflow to monetise the "no".Here’s how I manage unsubscribes at Barclay Jones:Two months after each mailer, I check the unsubscribes.I investigate if they’ve left the company or simply moved jobs.If they’ve moved, I update their details in the CRM and re-engage them.I do the same with hard bounces by checking LinkedIn and updating records.Recruiters can recover valuable contacts this way—some of those “dead” leads could be placements waiting to happen! 💸Campaign the Clean ~ Create the Opps!Treat every email/automation campaign not just as marketing—but as a data quality (and data wealth) activity.Hard bounces? Check if the contact has left.Unsubscribes? Investigate the source.Build this into your CRM workflows—it doesn’t have to be hard or time-consuming.With the right process, they’re signals—not setbacks.Want help building an outreach and automation strategy to keep candidates and clients opted in?📅 Let’s talk!I offer free consultations to help leaders, recruiters, and automators unlock the power of their Bullhorn database.BOOK YOUR FREE CONSULTATION
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