Blogs by tag - Training · Barclay Jones

Recruitment Training Tips

Recruiter Productivity Series: Optimise Bullhorn Part 4 ~ Place Faster with Less Effort

Let’s be honest—placing top talent isn’t just about sourcing and sending CVs. It’s about building smart, fast, and proactive processes to manage both your candidates and your clients. And if you’re using Bullhorn, you already have the tools—you just need to use them!Part 4 of our "Optimise Bullhorn" webinar series is for busy recruiters who need to protect and drive their placement processes. Leaving it to candidates and clients is not a great strategy! REGISTER NOWBullhorn Tips to Drive Placement SuccessRecruitment is fast-moving, competitive, and let’s face it, a little chaotic at times. If you’re not managing your placement processes effectively, you’re likely either making life hard for yourself or losing out. The data from Bullhorn / CIPD / Linkedin tells us:📉 57% of candidates say they lose interest when communication drops off. That’s over half your shortlist potentially ghosting you.⏳ The best candidates are off the market in just 10 days—meaning delayed client feedback or disjointed processes can kill your placement before it even starts.💼 80% of placements come from just 20% of your Bullhorn database—so if you’re only looking outward and not reactivating past candidates, you’re leaving money on the table.🎯80% of candidates expect to be placed in less than 20 days.🧠 60% of clients say they want better communication from their recruiter. Not more CVs—more value.💑 Only 29% of customers are fully engaged.All of these stats have one thing in common: you need to take control of your process, and not assume that the candidate / client has your (or even their) best interest at heart!And that starts with better Bullhorn usage.🧠What You’ll Learn in the WebinarPart 4 of our "Optimise Bullhorn" webinar series is packed with tips you can use immediately to manage youe time, tasks, and targets.✅ Smarter candidate engagement: How to set tasks and workflows that make follow-up a breeze (and stop candidates slipping through the cracks).✅ Client comms that convert: Use Bullhorn to track touchpoints, get reminders, and maintain proactive communication that wins trust and repeat business.✅ Automation that actually works: We'll talk about how automation can free you up to make more placements.💪Stop Playing Catch-UpIf you and your team is spending too long on admin, or even too long placing, or struggling to manage candidate and client expectations and experience —this free Bullhorn Tips webinar is for you.Your Bullhorn CRM should be your greatest time, task, and target management tool—not a dumping ground. Let’s "work it"!📅 When? Weds 2 July 13:30 BSTREGISTER NOWPS. Want to go even further? Check out our "Optimise Bullhorn" webinar series.🔍 23 April 2025: Engage, nurture, place, and re-place. Watch the recording💬 14 May 2025: Source faster and easier. Watch the recording📈 4 June 2025: Sell faster and easier. Watch the recording💡 2 July 2025: Place faster and easier. Register nowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Automation RoI Webinar Series: Unlock Bullhorn Part 4 ~ Place Faster and Easier

Recruitment is a high-speed, high-stakes game—and your best bet for keeping up without burning out and missing opportunities to grow? Smart, strategic automation.You and your team need to be working the right jobs, and proactively driving your placement process.That’s exactly what we’ll cover in Part 4 of our “Unlock Bullhorn” webinar series—a speedy free webinar dedicated to automations that actually make you money (not just make you busy).REGISTER NOWRemove Admin + Add PlacementsLet’s face it: recruiters are doing more than ever, admin bogs down process, and time is still being wasted. Candidate and client expectations and experience needs actively managing, so that you have a better chance of placing (and re-placing!)Just look at the numbers from Bullhorn / CIPD / LinkedIn:👻 57% of candidates ghost when communication drops. Automate the follow-up—stop the silence.⏳ Top candidates are snapped up in under 10 days. You don’t have time to waste on manual reminders.💼 80% of your placements come from just 20% of your database. Automating reactivation workflows could be your secret weapon.📬 89% of candidates engage faster with proactive outreach. Let automation help you get there first.🔁 60% of clients say they want better communication—not more CVs. Automated touchpoints can help you deliver consistency at scale.💑 Only 29% of customers are fully engaged, which means a massive 71% of your clients need you to do more for them to keep them focussed.These stats all point to one thing: take control of your process—because candidates and clients won’t do it for you.And it starts with using Bullhorn better and creating an automation strategy which creates time and space to actively manage your placements.🧠What You’ll Learn in the WebinarThis session is built for leaders and automators who want to stop wasting time and start driving opportunities. Expect actionable insight into:✅ The right automations: From task triggers to email sequences, learn what should (and shouldn’t) be automated in Bullhorn.✅ Cleaner data, better decisions: See how to use automation to regularly tidy, tag, and enrich your CRM—without lifting a finger.✅ Save time every day: We’ll walk you through automation flows that free up hours of admin so you can focus on placing.✅ More placements, less chaos: Cut the clutter and bring order to your Bullhorn workflows with systems that actually stick.💪Let Automation Do the Heavy LiftingIf your team’s stretched thin, stuck in spreadsheets, you're worried about risky placements, or simply not making the most of Bullhorn—you can’t afford to miss this.Better recruitment doesn't come from working longer—it comes from working smarter. Let Bullhorn Automation do the "boring" bits, so you can do what you do best: build relationships and make placements.📅 When? 16 July 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 24 April 2025: Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 21 May 2025: Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 18 June 2025: Sell easier and faster. Register now💡 16 July 2025: Place easier and faster. Register nowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION BUDDY SERVICECONTACT US ABOUT BULLHORN ROI
How to Make Money from Your Recruitment CRM: The Data + Systems + People Model

Recruiters and recruitment marketers—if you want to drive this year with a sales-led strategy and start monetising your recruitment CRM, read on.💡CRM used effectively = 29% more productivity. But how do you actually do that?Are You Making or Wasting Money with Your CRM?Do you want to make money from your recruitment database, or just pay for it?Do you want your marketers generating leads, not just blogs and events?Do you want your recruiters consulting, and placing more, not just sourcing and wasting time on LinkedIn and job boards?All recruitment tech has one thing in common: what you put in determines what you get out. And right now, recruitment leaders are asking:How do I boost my recruiters’ placement rates?How do I get them off LinkedIn and onto our CRM and back on the phone?How can marketing generate leads that sales actually use?How do I turn our website and automation into money-makers?How can AI and automation drive growth?The answer? A simple but powerful focus on Data, Systems, and People.1. Data = Wealth💸Yes, people are valuable assets. But your data is what clients and candidates are actually buying. It fuels your pipeline—or clogs it.Too often, recruiters have too much data. They keep sourcing more, creating a FOMO-fuelled vicious cycle that kills productivity and profit. Instead of creating more, you need to work your existing data better. (Check out my "dig up stupid" data model below.)2. Systems = Speed + Scale🏃‍♂️‍➡️For years, I’ve said “Be CRM-first" or Bullhorn 1st. Finally, recruitment leaders are getting this concept.I've often said "too many systems and not enough process". That’s changing, with automation and AI now helping recruiters get more from the data they already own.Today’s recruitment software can guide your process instead of turning recruiters into co-ordinators and admins. But that only works if you have a systemised approach and use automation strategically.3. People = Process in Action💪Here’s the harsh truth: untrained recruiters = lost fees. PEBKAC is still an issue. Often, the problem exists between and chair and the keyboard.With 2/3 of workers leaving due to lack of training, this is a red flag for your bottom line. The average 10-person recruitment agency loses $€£10k when a recruiter leaves.Too many agencies rely on a one-time “go live” for systems and then leave it. But without ongoing, embedded training, recruiters forget, systems stagnate or change, and process breaks down.💡Your Fix? Connect the DotsData, systems, and people don’t work in silos. You need a joined-up recruitment process that allows your recruiters to consult—not just click.Data: Look again at the graphic above. Have you identified and are working your green and amber data, or are your recruiters drowning in FOMO and wasting time sourcing even more data? System/Process: But do you have a system (and process) for working your green and amber? Is your green and amber ready for automation and AI?People: What training are you giving your recruiters to effectively use your data and Recruitment CRM / systems so that they can make money rather than just administrate / co-ordinate?This is exactly why we deliver money-making Bullhorn RoI projects, Automation strategies, and have created Recruitment HIIT—an on-demand platform built to weaponise Bullhorn, LinkedIn, and your systems to drive placements and productivity.💥 Stop blowing cash. Start building profit—with the recruitment data, tech, and team you already have.BOOK A CALL TO CHAT ABOUT HOW TO DO MORE WITH WHAT YOU HAVE
11 Stats Every Recruiter Needs to Know Before Sending a Spec CV

Recruiters want two things: more time and a stronger pipeline. But here’s the reality...🔒 70% of jobs are never advertised. 📞 It can take up to 18 calls to reach a single prospect. 📬 And with email inboxes overflowing, your “Spec CV Send” could be lost before it’s even seen.We speak to recruiters every day who are in what we call a "JAM"—just about managing. You're doing the work, sending the CVs, following up… but placements aren’t landing the way they should. Why?Because sending a CV isn't enough anymore. You need that email to work—to stand out, get opened, and drive action. With lead lifecycles shrinking to 24 hours or less, being top of the inbox isn’t optional. It’s survival.So what’s the fix?🚀 11 Stats to Focus Your Spec CV Sends and Email MarketingThere’s no shortage of stats out there—but we’ve boiled it down to 11 stats (2 above and 9 below) to get you thinking (and transforming) your candidate marketing and boost placement success.Why Your CV Sends Are Falling Flat📩 Your clients receive 121 emails a day (and over 30 billion emails were sent last year).👀 Only 20% of emails ever get opened.🛑 And thanks to filters, 1 in 5 emails never even land in your client’s inbox.How to Get Your Emails Opened (and Actioned)🎯Be Relevant – 61% of clients open emails if your past contact was useful or timely. Build relationships, not just touchpoints.📌Nail Your Subject Line – 47% of recipients open emails based on the subject line alone. Ask yourself: What’s in it for them?💘Get Personal – Using the recipient’s name boosts action rates by 26%. Hi John beats Hello Sir/Madam every time.📱Think Mobile First – 30% higher open rates happen on phones. Short, punchy, and scannable wins.⌚Time is Everything – Most emails are opened within an hour. After 24 hours, your lead may be dead in the water.Convert Emails into Real Opportunities💪Recruiters using their CRM effectively are 34% more productive.🏃‍♂️‍➡️Our Bullhorn HIIT training helps you use your database to its full potential—so your best leads don’t slip through the cracks.🚦What These Stats Mean for YouIf your emails aren’t converting into interviews or jobs, it’s not just a marketing issue—it’s a process problem. And the fix doesn’t need to be complex. Clean data, sharp messaging, and smarter timing can put you back in the driver’s seat.So… What Do You Need to Do Now?✅ Audit your CV send process.✅ Review your CRM usage.✅ Craft better subject lines.✅ Re-engage old leads.✅ Learn what works—and automate it.This isn’t about sending more. It’s about sending smarter.Need help getting your emails working for you, not against you? Drop us a line—we’ll show you how to turn your database into a placement machine.CONTACT USThe Best Bullhorn and Recruitment TrainingWe have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Bullhorn Hacks, LinkedIn tips, automation, or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Bullhorn Tip - Organisation Charts for Smart Account Management

We have a smart account management (and BD) 1-minute tip to use Bullhorn to drive and secure your sales pipeline.Plus, if you have automation, it will enable a turbo-boosted approach to networking and driving a more efficient and profitable desk.📌Organise Your Real and Ideal ContactsBullhorn's company organisational charts feature allows you to map out your clients, real and prospect, so you can:Network the organisation not just the contact - it's risky when you have just 1 relationship. People move about a lot!Create battle plans to drive more sales. Who else can you get jobs from?Thus opening up new opportunities and securing your relationships. What a cute recruitment tip and Bullhorn tip!!Watch this 1-minute Bullhorn tip - then log in to Bullhorn and check each of your key accounts - have you mapped them fully so you're managing the account and not just the contact?Plus, your prospects - how mapped are they? Have you exploited the organisational charts feature to help with BD? Watch Our 1-Minute Bullhorn Tip to Help You Map Your ContactsNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
3 Ways to Help Recruiters Who Use Bullhorn to Get Back on the Phone

Recruiters need more phone time. In fact, “Why can’t they just get on the phone?” is the common mantra of many of the recruitment leaders that we work with. World events, a deluge of data and systems, and holes in recruitment sales pipelines, means that picking up the phone has never been more important.The recruitment process has become unfit. Too much data and too many systems makes the recruitment process sluggish at best…In fact 72% of placements made last year were with data you already had on your Bullhorn Recruitment CRM before you sourced it elsewhere. 13 hours a week spent sourcing candidates you already have… crazy! (Source: Bullhorn / LinkedIn)We have some cool Bullhorn Tips and Training on our recruitment training platform, Recruitment HIIT. Our goal is to help recruiters improve their time management, sales and sourcing “fitness”. Let’s take some measurements first, Recruiters!5 Vital Stats to Focus You On Recruitment Sales FitnessImproving your sales pipeline can be time consuming… But the data says a lot about where you need to focus your recruitment training, and time.It takes on average 18 calls to engage a new client.50% of your leads are likely to be a poor fit for you.80% of leads need at least 5 follow ups before conversion.The probability of selling to existing customers = 60-70%. Whereas new clients = 5%!Recruiters who use their CRM (Bullhorn) effectively can improve productivity by 34% and sales by 29%Recruiters Need to Get Fit for Phone Calls and Sales!Our Recruitment HIIT on demand Recruitment training is designed for time-starved recruiters to take control of their sourcing and sales effectiveness and make small but effective changes to their workflows in 5-10minute videos. To get you started, here are three 1-minute tips you can use to help you get sales-fit and make more of those critical phone calls!1. Bullhorn Tip - Start-up Screens to Start Your Day with Speed Try our super easy 1-minute Bullhorn tip to help you save time and stay focused so that you can spend more time on the phone, managing your candidates and clients, and placing faster. CLICK TO WATCH2. Bullhorn Tip - Sell What Your Contacts DesireTry our desirable Bullhorn 1-minute tip to help you easily sell more candidates to your clients. CLICK TO WATCH3. Bullhorn Tip - Silver Medal Recruitment - Easy PlacementsTry our sterling silver Bullhorn 1-minute tip to help you easily place more candidates. Winner! CLICK TO WATCHRecruitment HIIT - The Best Recruitment and RecTec TrainingAlong with a wealth of the best recruitment (perm and temp) training, our Bullhorn HIIT series helps recruiters and resourcers to:Navigate around your Bullhorn CRM speedily to save time.Turbo boost your candidate sourcing strategies.Improve BD, account management, and your client relationshipsEffectively and speedily manage your jobs and placement process.And all the while focussing on using Bullhorn first to improve the way you source, engage, nurture, and place your candidates.If you're an existing HIIT client login and complete the workouts.Want a free trial to see how HIIT can help improve speed and pipeline?CLICK HERE FOR YOUR FREE TRIALRecruitment TrainingThis video is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, we train on those too!TRY HIIT FREE HERE
Recruiter Productivity Series: Optimise Bullhorn Part 3 ~ Sell Faster with Less Effort

Recruiters – let’s get real. Sales is hard for some of you right now, but it needn't be.If you actively engage with your Bullhorn data, you will sell more, and sell easier!So, before you throw time and money at job boards, LinkedIn, or outsourced marketing, it’s time to rediscover the goldmine you're sitting on.Part 3 of our "Optimise Bullhorn" webinar series is for busy recruiters who want to get smart! We'll focus on how you can use Bullhorn to increase sales.Scroll down to watch🤔Why You Should Be Selling From Bullhorn FirstConsider the stats below...💸Recruiters that use their CRM effectively can improve sales by up to 29%. Active use of your CRM can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42% (Source: Salesforce).💸It costs 6x more to attract a new lead than to nurture one already in your CRM.Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line. (WeFlow)💸Re-engaged clients in your CRM convert 2x faster than cold leads.What is your strategy to capitalise on this stat? (Source: LinkedIn)🧠Don't Try and Generate Sales Everywhere - Get Smart!Linkedin and Job Boards are full of really dirty data, and it takes longer to engage and convert a client sourced from them than if you engaged and managed direct from your own database.Engaging relatively, warm, or even dormant, data could be a super-productive way to create easy-to-convert leads.Don't create "busyness" with ineffective sales, dirty data, disengaged clients, and thus a lack of RoE (return on effort).Get off of the sales hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Bullhorn Tips to Drive Stronger Sales from your Bullhorn Database:✅Speedy Sourcing:Find leads in Bullhorn faster than it takes to open a new tab.✅Sell Like a Pro: Master smart engagement tricks to manage your clients - don't let them get cold!✅Automate Your Edge: Learn how to use automation to clean, enrich, and activate your data so you never miss a top candidate again.✅Get Back to Placing: Stop wasting hours on manual tasks and focus on what you do best—placing great people in great roles.📍 Watch our Optimise Part 3 ~ Sell Faster with Less EffortPS. Want to go even further? Check out our "Optimise Bullhorn" webinar series.🔍 23 April 2025: Engage, nurture, place, and re-place. Watch the recording💬 14 May 2025: Source faster and easier. Watch the recording📈 4 June 2025: Sell faster and easier. Watch the recording above💡 2 July 2025: Place faster and easier. Register now.Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Bullhorn Tip - Start-up Screens to Start Your Day with Speed

We have have a super easy 1-minute Bullhorn tip to help you save time and stay focused so that you can spend more time on the phone, managing your candidates and clients, and placing faster.We know that every second counts in recruitment.Bullhorn needs to be "fast and furious" to help you find what you need to do, and do what you need to do! Source, screen, manage, place, sell, repeat!Get Started with Start-up Screens!Start-up screens help you set up your Bullhorn so that when you log in you're already looking at the screens that you need.⌚Less time wasted.🏃‍♂️‍➡️Zap to where you need to go.🛠️A great hack to help you customise your desk and day!Watch this 1-minute Bullhorn tip - then log in to Bullhorn and setup your start-up screens.Watch Our 1-Minute Bullhorn Tip to Help Start Your Day with Speed!Recruitment and Bullhorn TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.It's perfect for new starters, experienced recruiters, and leaders who need to onboard quicker and improve productivity.TRY HIIT FREE HERE
Recruiter Productivity Series: Optimise Bullhorn Part 2 ~ Source Faster and Easier

Recruiters – let’s cut to the chase. You're wasting time and money! Every day...It's likely that 80% of your placements are already hiding in your Bullhorn CRM. So, before you throw time and money at job boards or LinkedIn, it’s time to rediscover the goldmine you're sitting on.Part 2 of our "Optimise Bullhorn" webinar series is for busy recruiters who want to get smart! We'll fixate on how you can use Bullhorn to improve your sourcing time and results.Scroll down to watch...💡 Why You Should Be Sourcing From Bullhorn FirstIn a previous Bullhorn Tips Webinar, we asked recruiters about where they source from first. And surprise! Linkedin and Job Boards were the usual suspects, followed by Bullhorn / Email inboxes etc...But this just doesn't add up when you consider the stats below...🔍70–80% of placed candidates are already in your ATS/CRMMany recruiters overlook their existing talent pool and jump straight to job boards or LinkedIn. That’s time and money wasted on sourcing externally. Source: Bullhorn⏳Recruiters spend an average of 13 hours per week sourcing candidates for a single roleThat’s nearly ⅓ of the average workweek just finding people, before any outreach or interviewing begins. Source: Entelo💸It costs up to 6x more to source a new candidate than to re-engage an existing oneReaching out to warm candidates already in your system isn’t just faster—it’s smarter for your bottom line. Source: Beamery / Lever💥Don't Source Everywhere - Get Smart!Linkedin and Job Boards are full of really dirty data, and it takes longer to engage and place a candidate sourced from them than if you sourced direct from your own database.Don't create "busyness" with ineffective sourcing, dirty data, disengaged candidates, and thus a lack of RoE (return on effort).Get off of the sourcing hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Bullhorn Tips to Drive Stronger Sourcing from your Bullhorn Database:✅Speedy Sourcing: Find candidates in Bullhorn faster than it takes to open a new tab.✅Search Like a Pro: Master smart search tricks to surface high-quality, ready-to-move candidates already in your CRM.✅Automate Your Edge: Learn how to use automation to clean, enrich, and activate your data so you never miss a top candidate again.✅Get Back to Placing: Stop wasting hours on manual tasks and focus on what you do best—placing great people in great roles.Watch Our Bullhorn Sourcing Tips BelowPS. Want to go even further? Check out our "Optimise Bullhorn" webinar series.🔍 23 April 2025: Engage, nurture, place, and re-place. Watch the recording💬 14 May 2025: Source faster and easier. Watch the recording above📈 4 June 2025: Sell faster and easier. Watch the recording💡 2 July 2025: Place faster and easier. Register nowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
3 Hacks to Help You Get More Testimonials for Easy Sourcing and Sales

As a recruiter you need easy sourcing and sales."Social proof" is key to this! Candidates and clients in your network who think that you're ace and are prepared to recommend that others work with you will drive your pipeline for you. But we often see a lack of process in getting recommendations and this makes recruitment harder.3 Stats to Focus You on Getting Testimonials9 out of 10 purchases happen because of peer recommendations. (Source: Marketing Charts)Referrals are 5x more effective than all other sources of hiring. (Source: Zeti)69% of clients would work with a recommended recruiter. (Source: CIPD)So, having a strategy to get recommended is key!1 Stat Says it All, Though!But here's the clincher: 91% of customers say they’d give referrals, but only 11% of salespeople ask for referrals. (Source: Sale Carnegie)So:Referrals, recommendations, testimonials are easy to get...However, recruiters are just not asking for them!But, recruiters! You have a wealth of candidates and clients to tap into and convert in to great referees.Choca Bullhorn CRMs.Busy LinkedIn contact lists.And surely for every placement you make you could get 1 x candidate and 1 x client testimonial... But are you?My 3 Tips to Help Get Testimonials and Weaponise Them for Easy Sourcing and Sales1️⃣Ask, but be specific! 💪Don't just ask for a testimonial and leave it to the client or candidate to get around to it. Have a call with them at the end of your assignment and ask them questions. These questions could get you started:What was your issue?Why did you choose to work with me?What did we do for you?How will this new hire / new job help you now?Give me 3 words to describe your experience of working with us. (These in be super helpful in getting your message across to who you want to work with...)This testimonial call will not only get you valuable feedback. It will also be a great excuse to manage your candidate and client experience (and account / pipeline), and also ideally help you get further business / candidate leads.Ask:Who do you know that we can also help?2️⃣Write it for them📝Draft 2-3 short paragraphs and email it back to the candidate/client to get their OK.Use their language in the copy you create - this will make it sound more human, less "markety", and also get them to sign off quicker.Pro tip! Ensure you use valuable keywords to ensure that this content is optimised on your website and LinkedIn profile when you come to publish it.3️⃣Get it online 📢Publish testimonials on:Your website, and not just on your testimonials page. Knit them into your blogs, job adverts, sector pages.Google updates - ask your marketer to do this for you.Your Linkedin profile recommendations. (Use the Request a recommendation feature in Linkedin and paste in your copy - make it easy for your community to recommend you.)Your Glassdoor page.Your email signatures.And create cute images. I use Canva to create speedy 2minute testimonials that I can use in my sales and marketing.My Final Tip? Timing is KeySo recruiters! Don’t be afraid to ask for a recommendation you deserve it!Promise yourself to ask for a recommendation from the candidate and client on your next placement – just do it! And then rinse and repeat using my tips above.And don't keep them secret - get the message out there. Your desk, pipeline, boss, and bank account, will thank you!Recruitment TrainingWe deliver the best Recruitment Training through live webinars and our online training platform Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, and more... we train on those too!TRY HIIT FREE HERE
Recruiter Productivity Series: Optimise Bullhorn Part 1 ~ Engage, Nurture, Place, and Re-Place

Recruiters and leaders — ready to do less admin, less sourcing, and make more placements?Do you need to be less reliant on LinkedIn and Job Boards, and have a more engaged, valuable database of candidates?Then Part 1 of our "Optimise Bullhorn" webinar series is for you. We'll fixate on candidate management and engagement.Let's show you some tips to engage with candidates effortlessly. Let's build stronger relationships using Bullhorn’s nurturing features: communicate, optimise, protect, PLACE! (And repeat!)💡 Why Candidate Management and Engagement MattersWe asked recruiters about their candidate management strategies. The results?🙈Most recruiters said their CRM was out of date.🙉Even more admitted their candidate engagement was reactive at best.🙊And LinkedIn and job boards still dominate, draining time and budget.AKA vicious cycle. You source externally, load even more data into Bullhorn, and don't have time to code it. Then your Bullhorn data gets colder and becomes irrelevant, and sourcing becomes slower and costlier. This vicious cycle repeats.📊 But these candidate management stats tell a different story!70%+ of placed candidates already exist in your CRM.It costs 6x more to source a new candidate than to re-engage.Recruiters spend up to1/3 of their time on admin.Re-engaged candidates are 2x more likely to be placed.Now ask yourself: What if that vicious cycle could be flipped into a virtuous circle?💥 From Vicious to Virtuous: Using Automation to Flip the Recruitment ScriptImagine a virtuous circle where your CRM is rich with warm, engaged talent, that's ready to refer and / or be placed. Oh, what joy to have a robust talent pipeline, and time to effectively manage it! Join us for this free webinar and learn how to use Bullhorn and smart workflows to build—and sustain—a thriving talent pipeline.📅 Webinar Highlights🛠️ Real-Life Bullhorn Tips to Drive Recruitment Workflows:Communicate en masse!Advanced searching - the smart way!Using lists of hot candidates to drive speedy recruitment cycles.Get organised with some cool Bullhorn features which free you up to do "the good stuff"!Recruitment leaders! Don’t invest in Bullhorn only to underutilise it and then wonder why you’re not getting results.Recruiters! Don’t create unnecessary "busyness" with messy data, inefficient workflows, and poor adoption, leading to a lack of return on effort (RoE).Whether you're new to Bullhorn or looking to refine your ATS/CRM strategy, this webinar series will provide you with actionable tips and real-world insights to immediately benefit your recruitment team.Watch Part 1 of our Optimise Bullhorn Webinar SeriesPS. Want to go even further? Check out our "Optimise Bullhorn" webinar series.🔍 23 April 2025: Engage, nurture, place, and re-place. Watch the recording above💬 14 May 2025: Source faster and easier. Watch the recording📈 4 June 2025: Sell faster and easier. Watch the recording💡 2 July 2025: Place faster and easier. Register nowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
6 Reasons Why Online Recruitment Training is a MUST

Recruitment leaders wanting to improve the performance of their recruiters has never been a more valid goal.Perhaps you’re looking to scale your recruitment business this year?Or stay the same size, but do more with what you already have (people, data, systems)?Don’t mess up the chance to improve recruiter performance by ignoring what’s “between the chair and the keyboard”. You need an agile, cost-effective, inclusive recruitment training solution, to improve / scale / protect your recruitment business.(If you have an online recruitment training platform already, try our online learning engagement tips to ensure you generate ROI! And read below for a pep talk on how you can get buy-in for your recruitment LMS.)Improving Recruiter Performance Has Never Been EasierI’ve written about Kaizen, 1% marginal gains, and improving recruiter performance. I've presented at the Recruitment Agency Expo about improving recruiter performance with automation. Kaizen is about standards, reduced waste, high-performance - which is a passion for my clients.Now is the perfect opportunity for recruitment leaders to "Kaizen".Scale at Speed – Improve PerformanceBefore the pandemic, 70% of recruiters admitted that they didn’t have enough training. Even if that's not true of your recruitment business, it’s likely since 2020 you’ve been “a little” distracted to focus on totally fixing recruiter performance.Recruitment training is obviously key…But your goals for training are often not achieved by traditional training and recruitment coaching. (And often the only people who get full ROI from training are those who deliver it and charge you for it.)Now with systems evolution, data volumes, and hybrid working, a new approach is needed.… This is where online training steals the march.6 Reasons Why Online Recruitment Training is a Must1. It's Cheaper and Agile🤑You can either spend £€$1,000s getting recruiters in the same place at the same time, turn off the phones, worry about missed opportunities, and run a “let’s hope this works” recruitment training session.OrYou can give your recruiters access to an online recruiter training platform (LMS) where they can learn and relearn when they want, where they want, stress-free. Online training platforms can be accessed throughout the year, 24/7, and they are normally cheaper than other training/trainers. You're likely looking for stronger screening and job qualification, improving CRM adoption, and reduced reliance on job boards. Use cost-effective online learning to create best-practice agility.2. Less Reliance on You – Less Stress😱This is definitely a year to be working on your business, so the time-consuming task of you and your managers training new starters needs a rethink. I spoke with a recruitment manager recently who admitted 2 things:She didn’t know Bullhorn well enough to train her new starter (a common case study).When she hired a new recruiter, her fees dropped significantly for 3 months.Online recruitment training helped her rapidly re-skill, and took away the pressure of onboarding new recruiters. Online learning provided the training for her rookies, and she did the coaching and bingo! The rookies started billing quicker too!It's gold dust for me when I get a new starter. I save huge amounts of time when onboarding them. I can still run my desk. (And, Recruitment HIIT has opened my eyes to how I can use Bullhorn, too.)3. More Effective💪Online learning boasts retention rates at a massive 60% (compared to 10% traditional training) and you learn 5 x more with online learning.Plus, learning at your desk – in the environment where you are delivering your job – is more effective.Online learning is often minutes not hours. I know in recruitment speed is just as important as pipeline.Yes, we’ve all had horrific, disengaging, online learning experiences. Don’t let past experiences prevent future gains. Plus new recruiters prefer online.Whether it’s increased sourcing speed, or improving CV to Interview ratios, you need quick, self-serve effective recruitment training. You can’t afford to not improve.I am building trust quickly and becoming more efficient. HIIT has created flexibility for me to train myself at my desk whilst I am doing my job. And I can quickly re-fresh the training whenever I want.4. It’s “Just in Time” and Easier⌚Freeing up a team of busy recruiters, and getting them all synchronised and focussed is a tough gig.Why disrupt your recruiters when they can log on for 5 minutes, learn a new recruiting hack, log off, and get back on the phone and practice what they’ve learned?“Always on”, continuous learning for recruiters is key to creating accountability and a sense of recruiters feeling in control of their careers.Got a counteroffer? Login and complete a 5-minute workout to tackle it head-on. A recruiter told me:I got a counteroffer. I went back to the online training I'd already completed. I took notes which helped me get back on the phone and ensure that the candidate was attracted by the role, not the money.5. It’s Inclusive, Hybrid and Remote Friendly🟰I get that managing a remote/hybrid recruitment team is challenging.Maintaining standards, keeping everyone engaged, and delivering “your way” was tough enough pre-pandemic.Now, with online learning tools, you have a chance to attract, engage, and nurture your recruiters. (Neat tip: with online training, you can give your recruiters access to their online training platform before they even start to ensure that they stay engaged and don’t drop out.) Plus, if your training platform is gamified, your recruiters will see each other online and feel more connected. You’re creating a community for your potentially disconnected recruiters. 6. Prevents Churn 💩Glib quotes around not training recruiters and having them stay are not needed here.Acknowledge that recruiters crave training and will leave without it. In fact, a whopping 2/3 of people leave due to lack of training. The last thing any recruitment leader needs right now is to lose valuable recruiters, or indeed take too long to train new starters. I left my previous recruitment job as I didn’t have enough training. HIIT is priceless. It gives me that edge over other recruiters.More Reasons Online Recruitment Training WorksOther viable reasons why online training is crucial in recruitment. Recruitment training:Gives recruiters control – accountability. Better for the environment.Gamification drives engagement and performance.Flexible and mobile – where you want, when you want.Self-paced – different people learn at different speeds hence you need to allow for that.Improves the ROI from your internal training. Trainers can focus more on coaching performance rather than repeatedly training new recruits - blended learning works.Final Word on Recruitment TrainingWhether you’re looking to improve your recruiter performance, generate ROI from your people, data, systems, or just create a better experience for your candidates and clients, training is crucial. Just be sure that the recruiter training you buy is engaging, easy, self-serve, relieves stress and pressure on you and your team, and is cost-effective. And if you have an online platform already, try our online learning engagement tips to ensure you generate ROI from that!...Talking of Online Recruitment Training...Recruitment HIIT trains recruiters and resourcers so you can speedily onboard new starters, and improve the performance of experienced recruiters.Bullhorn hacks, job qualification, screening, sourcing, job advertising, and counteroffer immunity, are just some of the 5-minute topics recruiters love.TRY RECRUITMENT HIIT FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOK