Blog Content
Winning more deals, placing more candidates, having more long-term (profitable) relationships, and making more money, is a key goal for recruiters and leaders.
But often, the path to making a sale isn't smooth, straight, easy, or quick!
The whole point of tech is that it's supposed to help, not hinder recruiters.
BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION
Sales Prevention or Enablement?
But, too much data, and not enough process or phone time is paralysing many recruiters. And many recruitment leaders are asking "why can't they just pick up the phone?"
As a recruitment leader / recruiter, you should be able to rely on your Bullhorn CRM to power productivity and sales pipelines.
But is Bullhorn really driving sales, or simply increasing costs?
Why does using Bullhorn for sales matter?
💪Recruiters that use their CRM effectively can improve sales by up to 29%. Plus, sales productivity increases by up to 34%, and sales forecast accuracy by 42%.
💞It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.
😱Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive and not selling!
💸Leads nurtured via CRM systems make 47% larger purchases. Who knew that nurturing a contact means you sell more to them?
🔁80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?
🎯CRM users are 3x more likely to hit their sales targets. Compelling, and the ultimate reason to engage with Bullhorn.
(Sources: Salesforce / Annuitas / Bullhorn)
In short: Using your Bullhorn CRM for sales is a winner!
But there's a catch! Perhaps your business doesn't feel that Bullhorn is the key to sales!
💩Only 30% of recruiter CRMs are considered “clean and current”. Is a lack of faith in your system driving costs up? Do you need more systems and data to tackle this lack of confidence / adoption / productivity?
How much is that costing your business?
BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION
How Useful is Your Bullhorn CRM for Sales?
We asked recruiters to give us one word to describe how they feel about using Bullhorn for sales and they said...
Oh dear...
And this is why you are potentially reliant on systems outside of Bullhorn for sales - eg. LinkedIn / Job Boards etc...
Our Winning 3-Step TLC Strategy for Using Bullhorn to Make More Money
Changing how Bullhorn is perceived and used for sales is critical!
We help recruitment businesses weaponise their Bullhorn CRMs into clean, revenue-generating machines with a simple framework "TLC":
Train recruiters to use Bullhorn for sales, help them understand WIIFM? “What’s in it for me?”, and get them loving using Bullhorn to drive sales.
Legacy cleanse and activate: Find account management opportunities and create call lists based on existing data. Which leads already exist in Bullhorn that need re-activating?
Campaigns: Create engaging outbound campaigns to new / legacy data to generate call lists / leads.
No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.
📍 Book a Free "Bullhorn 4 Sales" Consultation
I’d love to hear how you’re tackling improving sales with Bullhorn —and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.
Identify quick-wins
Share smart tools and automation options
Whether your recruiters and resourcers struggle with account management, spotting and nurturing leads, speedy placements, we can help you build a practical, profitable, recruiter-friendly fix.
Ready to give your Bullhorn and recruiters some TLC, and get Bullhorn driving sales?
BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION
🚀 Why Now?
Because recruitment is too competitive to be slowed down by bad data, and unrewarding processes. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.
If your consultants / resourcers are wasting time not converting or placing —or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.
Bullhorn shouldn't be a necessary evil / nice to have / data dump - it should be a revenue generating business-critical recruitment system. Let’s get yours working the way it should.
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Lisa Jones
Blog
5 Tips for LinkedIn Jedi Masters (and Recruiters)
Recruiters need more of the 3Cs – candidates, clients and colleagues. Jedi need more rebels to help them defeat The Empire! I often compare Recruiters to Jedi – they both use dark forces to control the universe! And they both have some significant tech at their disposal which can make a massive difference.Follow these Jedi tricks for Recruiting Smarter with LinkedInBeing a Star Wars fan at Barclay Jones may not be a prerequisite, but it goes along way if you hate movies 1-3! And with Star Wars Day being an annual event (like International Recruiter’s Day) I’ve penned some power user (Jedi) tricks for Recruiters using LinkedIn:Get your Profile Headline actually saying what you do rather than what’s on your business card – Recruiter at ABC Resourcing means nothing and is likely to be missed in favour of “Specialist in SAP Recruitment, working across the UK with SAP Contractors” – god forbid you actually come up in candidate searches…!But how could they be jamming us if they don’t know… that we’re… coming?Increase your sector-specific contacts – the global average for recruiters is 650… poor “must try harder”. Spend 10 mins a day looking for the coffees you want to have with clients and candidates and make it happen – don’t just source for the vacancy you have today. Your clients and candidates expect (and pay) you to be better than them.Do, or do not do. There is no try.Running a crap group? Shut it down or gear it up – don’t let it dangle.What a piece of junk!Attract the followers of your clients’ company pages – 71% of them are candidates wanting to work there (according to stats from LinkedIn). Post something there or comment on their content.Travelling through hyperspace ain’t like dustin’ crops, boy!Save your searches (3 for people, 10 for jobs and if you have paid for accounts even more). Get the data coming to you – you’re not measured on how long you spend on LinkedIn!The ability to speak does not make you intelligent. Now get out of here.I was going to end this blog with “may The Force be with you” but that would be just too obvious, instead,This is Red 5, I’m going in.(If I’m honest, I feel a little dirty now!) And I thought they smelled bad on the outside.Bullhorn ATS / Analytics / Automation RoIWe are Automation and Analytics Buddies (and Jedi!) set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations and metrics so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION / ANALYTICS BUDDY SERVICEBOOK A FREE BULLHORN ROI CONSULTATION
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Lisa Jones
Blog
4 Mistakes You’re Making with Your Recruitment Website
With data sinks, AI, rising recruitment costs, and the world generally feeling like an insane asylum, recruitment leaders are under pressure to build sustainable business models. Consequently, your website has moved front and centre of your marketing strategy. You need it to generate revenue, not simply build "brand" and "clicks."I’ve identified 4 mistakes that almost every recruitment website makes. The good news is, they are easy to rectify. Are you making them?Recruitment Websites Need to Make Money!We regularly help recruiters with the project management of recruitment websites, and what we can the "5-A strategy" (ATS/Analytics/Automation/Adoption/AI). We know that any Finance or Managing Director who has freed up budget for a new site wants more than just an online brochure - they want candidates, clients, colleagues, and cash.But they also need a connected tech stack, driving data health, data wealth, and productive recruiters.Recruitment Website Mistake 1 – "We" EverywhereWith GDPR and AI, the focus on the 3Cs, brand has never been more important. However, the content on many sites is all about you and not the people you support. Your website needs to be a passionate advocate for your sector and a roadmap for how you help your community.📌 Action: Look through your site now. Is it a monologue about your company, or do you have "social proof" from candidates and clients to act as hooks for your ideal audience?Recruitment Website Mistake 2 – Ignoring your 404 PageThis is the page you’d rather people didn't see—the error page they hit when a link is broken or a job has been filled. Why do so many recruitment websites simply go “Doh!” and miss the opportunity to drive the user somewhere useful?Check out this blog about great 404 pages and then check out Barclay Jones’404 page– we loved creating this one for our very own Barclay Jones 404 error page.If someone cares enough to visit your site, don't greet them with a "computer says no" message. Use that space to redirect them to your latest jobs or top resources.📌 Action: Go to a dead page on your website right now. Does your 404 page provide a path back to revenue, or is it a dead end?Recruitment Website Mistake 3 – Your Website is an OutlierIs your website connected to your processes and tech stack, or is it something you simply "post to and pray"? To drive revenue, your site must be integrated. For example:Do you know who signs up for Job Alerts so you can engage them immediately?Do you have trackers telling you who is engaging so you can follow up?Are you sharing blogs to social media with the specific goal of luring your community back to your site?Have you tested your Chatbot recently to ensure it’s actually helpful?📌 Action: Ask where your website "sits" in your business process. What changes do you need to make so that marketers and recruiters are actively mining data from it?Recruitment Website Mistake 4 – Contact Us – Or Rather, Kill the Lead!You spend a fortune in time and emotion getting people to your site. They surf around, and bingo—they want to talk! The "Contact Us" page is arguably the most important page on your site. They are walking into your shop asking for help.Yet, so many contact pages are uninspiring, "templatey," and actually discourage people from reaching out. Your goal is to convert. You want them to "buy" into a job application or, dare we suggest, pick up the phone.📌 Action: Look at your Contact Us page. Is it relevant and engaging, or does it get in the way of a conversation?Let’s Make Recruitment Websites Great AgainI couldn’t resist the "Trumpism." Take a look at your site, figure out which pages you really want people to visit, and ask yourself: Are they working hard enough? Don't be afraid to use a little personality to drive those conversions.Recruitment TakeawaysStop "we-ing" all over your visitors.Capitalise on error pages.Connect your website to your people and processes.Make contacting you the easiest part of their day.Bullhorn ATS / Analytics / Automation RoIWe are Automation and Analytics Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations and metrics so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION / ANALYTICS BUDDY SERVICEBOOK A FREE BULLHORN ROI CONSULTATION
