Blog Content
Winning more deals, placing more candidates, having more long-term (profitable) relationships, and making more money, is a key goal for recruiters and leaders.
But often, the path to making a sale isn't smooth, straight, easy, or quick!
The whole point of tech is that it's supposed to help, not hinder recruiters.
BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION
Sales Prevention or Enablement?
But, too much data, and not enough process or phone time is paralysing many recruiters. And many recruitment leaders are asking "why can't they just pick up the phone?"
As a recruitment leader / recruiter, you should be able to rely on your Bullhorn CRM to power productivity and sales pipelines.
But is Bullhorn really driving sales, or simply increasing costs?
Why does using Bullhorn for sales matter?
💪Recruiters that use their CRM effectively can improve sales by up to 29%. Plus, sales productivity increases by up to 34%, and sales forecast accuracy by 42%.
💞It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.
😱Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive and not selling!
💸Leads nurtured via CRM systems make 47% larger purchases. Who knew that nurturing a contact means you sell more to them?
🔁80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?
🎯CRM users are 3x more likely to hit their sales targets. Compelling, and the ultimate reason to engage with Bullhorn.
(Sources: Salesforce / Annuitas / Bullhorn)
In short: Using your Bullhorn CRM for sales is a winner!
But there's a catch! Perhaps your business doesn't feel that Bullhorn is the key to sales!
💩Only 30% of recruiter CRMs are considered “clean and current”. Is a lack of faith in your system driving costs up? Do you need more systems and data to tackle this lack of confidence / adoption / productivity?
How much is that costing your business?
BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION
How Useful is Your Bullhorn CRM for Sales?
We asked recruiters to give us one word to describe how they feel about using Bullhorn for sales and they said...
Oh dear...
And this is why you are potentially reliant on systems outside of Bullhorn for sales - eg. LinkedIn / Job Boards etc...
Our Winning 3-Step TLC Strategy for Using Bullhorn to Make More Money
Changing how Bullhorn is perceived and used for sales is critical!
We help recruitment businesses weaponise their Bullhorn CRMs into clean, revenue-generating machines with a simple framework "TLC":
Train recruiters to use Bullhorn for sales, help them understand WIIFM? “What’s in it for me?”, and get them loving using Bullhorn to drive sales.
Legacy cleanse and activate: Find account management opportunities and create call lists based on existing data. Which leads already exist in Bullhorn that need re-activating?
Campaigns: Create engaging outbound campaigns to new / legacy data to generate call lists / leads.
No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.
📍 Book a Free "Bullhorn 4 Sales" Consultation
I’d love to hear how you’re tackling improving sales with Bullhorn —and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.
Identify quick-wins
Share smart tools and automation options
Whether your recruiters and resourcers struggle with account management, spotting and nurturing leads, speedy placements, we can help you build a practical, profitable, recruiter-friendly fix.
Ready to give your Bullhorn and recruiters some TLC, and get Bullhorn driving sales?
BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION
🚀 Why Now?
Because recruitment is too competitive to be slowed down by bad data, and unrewarding processes. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.
If your consultants / resourcers are wasting time not converting or placing —or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.
Bullhorn shouldn't be a necessary evil / nice to have / data dump - it should be a revenue generating business-critical recruitment system. Let’s get yours working the way it should.
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Wayne Barclay
Blog
3 Ways to Automate Away the Counter Offer and Drop Out
Recruiters who want to prevent counter offers and drop outs have several choices.They sit and do nothing, assuming the candidate remained loyal to them and was not flattered or hood winked into accepting a counter-offer.They know that prevention is better than cure, and set manual reminders engage the candidate as and when they think it’s best.They use automation to engage and manage the candidate, whilst controlling the narrative and the process.💡Every successful recruiter knows that the key to eliminating dropouts lies in consistent, timely intervention.🪄This is where automation transforms a good process into a great one.In our previous blog "Stop Losing Placements: Your 3-Step Plan to Pre-empt the Counter Offer or Drop Out" we offered a straightforward guide to preventing counter offers, armed with the data you need to make the case.Try Our 3️⃣ Powerful Ways to Use Automation to Prevent Counter Offers and Drop Outs1️⃣️ Automated "Reality Check" Content DripYou need to proactively arm candidates with the necessary data before they even receive an offer. This content drip focuses on education, addressing the emotional allure of a counter offer with cold, hard facts.How to Automate: Set up an email automation sequence that triggers immediately after a candidate successfully completes a key interview stage (e.g., after the screening or first stage interview, or when a final offer is imminent).The Content: The sequence should deliver the statistics we discussed (e.g., 9 out of 10 people leave anyway, the cost to the employer, etc.) and explore the non-monetary reasons for leaving. Use short, sharp emails with a professional, advisory tone.Goal: To normalise the counter offer as a business tactic and pre-frame it as a short-term distraction from their long-term career goals. This makes the eventual counter offer less of a surprise or a compelling "olive branch."2️⃣ 📝 Automated Counter Offer Acknowledgment FormThis tool formalises the discussion you have with the candidate, ensuring they have verbally and electronically confirmed their awareness of the risks.How to Automate: Integrate a simple form into your candidate management system or send it via an automated link after the final offer is extended.The Requirement: The form should ask the candidate to confirm that they have:Discussed the likelihood of a counter offer with their recruiter.Reviewed the long-term career statistics associated with accepting a counter offer.Understood that the underlying reasons for their resignation (e.g., culture, progression) are unlikely to be resolved by a temporary pay bump.Goal: The act of filling out this form forces one last moment of reflection, significantly reducing the chances of an impulsive, emotional decision, and provides a documented record of the candidate's commitment.3️⃣ 📅 Automated "Resignation Prep" ResourceThe most dangerous time is the moment of resignation, often delivered in a high-pressure, emotional meeting. Automation can deliver a just-in-time resource to guide the candidate through this moment.How to Automate: Set up a final email to be delivered the day before the candidate plans to hand in their notice.The Content: This resource is a concise, step-by-step guide on how to resign professionally. Crucially, it includes:Scripted Responses: Suggested brief, professional phrases to use when a counter offer is made (e.g., "I appreciate the offer, but my decision is final and based on long-term career factors, not just compensation.").Focus Points: A checklist of their original motivations for leaving (e.g., "Remember why you started this search: lack of flexible working, no clear path to management.").Goal: To help the candidate manage the conversation gracefully, stick to their pre-agreed decision, and resist emotional manipulation in the moment.🔐The Automation Advantage: Protecting Your Fee and Their FutureThe counter offer is a recruitment industry reality, but a drop-out is not an inevitability.By combining pre-emptive, data-driven candidate coaching with a strategic approach to automation, you move beyond simply hoping a candidate will decline a counter offer.Instead, you build a robust, repeatable recruitment process that manages risk, documents commitment, and ensures your candidate resigns fully prepared and focused on their long-term career move.💡Embracing automation isn't about replacing the human element; it's about making the human element.Your invaluable advice and counsel is more impactful. It guarantees the right advice is delivered at the right time, securing your placement and protecting your candidate from a decision they would almost certainly regret down the line.Be sure to not run your recruitment process on good intentions - back it up with the tech you need to boost your process and pipeline!Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
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Rose Megson
Blog
Bullhorn Tip - Place More Jobs
We've got a simple 1-minute Bullhorn tip to help you place more jobs. It's time to filter, work and place (and earn!)Having too many jobs and not enough placements can be beyond frustrating. But we have a Bullhorn tip for you to help you focus on the jobs you can (and should) place! There's plenty Bullhorn can do to help you manage your jobs pipeline and recruitment workflow. It's Time to Place Your Jobs!Here's a quick bullhorn tip about why you should regularly update your job statuses in Bullhorn.Get focussed on the most profitable opportunities.Prioritise your efforts.Boost your earnings. Watch this 1-minute Bullhorn tip - then spend a few easy minutes creating focus and an easy path to placing more jobs. Watch Our 1-Minute Bullhorn Tip on How to Place Jobs QuickerNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation Buddy / Bullhorn RoIWe are Automation and Bullhorn Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
