Blog Content
With data sinks, AI, rising recruitment costs, and the world generally feeling like an insane asylum, recruitment leaders are under pressure to build sustainable business models. Consequently, your website has moved front and centre of your marketing strategy. You need it to generate revenue, not simply build "brand" and "clicks."
I’ve identified 4 mistakes that almost every recruitment website makes. The good news is, they are easy to rectify. Are you making them?
Recruitment Websites Need to Make Money!
We regularly help recruiters with the project management of recruitment websites, and what we can the "5-A strategy" (ATS/Analytics/Automation/Adoption/AI). We know that any Finance or Managing Director who has freed up budget for a new site wants more than just an online brochure - they want candidates, clients, colleagues, and cash.
But they also need a connected tech stack, driving data health, data wealth, and productive recruiters.
Recruitment Website Mistake 1 – "We" Everywhere
With GDPR and AI, the focus on the 3Cs, brand has never been more important. However, the content on many sites is all about you and not the people you support. Your website needs to be a passionate advocate for your sector and a roadmap for how you help your community.
📌 Action: Look through your site now. Is it a monologue about your company, or do you have "social proof" from candidates and clients to act as hooks for your ideal audience?
Recruitment Website Mistake 2 – Ignoring your 404 Page
This is the page you’d rather people didn't see—the error page they hit when a link is broken or a job has been filled. Why do so many recruitment websites simply go “Doh!” and miss the opportunity to drive the user somewhere useful?
Check out this blog about great 404 pages and then check out Barclay Jones’404 page– we loved creating this one for our very own Barclay Jones 404 error page.
If someone cares enough to visit your site, don't greet them with a "computer says no" message. Use that space to redirect them to your latest jobs or top resources.
📌 Action: Go to a dead page on your website right now. Does your 404 page provide a path back to revenue, or is it a dead end?
Recruitment Website Mistake 3 – Your Website is an Outlier
Is your website connected to your processes and tech stack, or is it something you simply "post to and pray"? To drive revenue, your site must be integrated. For example:
Do you know who signs up for Job Alerts so you can engage them immediately?
Do you have trackers telling you who is engaging so you can follow up?
Are you sharing blogs to social media with the specific goal of luring your community back to your site?
Have you tested your Chatbot recently to ensure it’s actually helpful?
📌 Action: Ask where your website "sits" in your business process. What changes do you need to make so that marketers and recruiters are actively mining data from it?
Recruitment Website Mistake 4 – Contact Us – Or Rather, Kill the Lead!
You spend a fortune in time and emotion getting people to your site. They surf around, and bingo—they want to talk! The "Contact Us" page is arguably the most important page on your site. They are walking into your shop asking for help.
Yet, so many contact pages are uninspiring, "templatey," and actually discourage people from reaching out. Your goal is to convert. You want them to "buy" into a job application or, dare we suggest, pick up the phone.
📌 Action: Look at your Contact Us page. Is it relevant and engaging, or does it get in the way of a conversation?
Let’s Make Recruitment Websites Great Again
I couldn’t resist the "Trumpism." Take a look at your site, figure out which pages you really want people to visit, and ask yourself: Are they working hard enough? Don't be afraid to use a little personality to drive those conversions.
Recruitment Takeaways
Stop "we-ing" all over your visitors.
Capitalise on error pages.
Connect your website to your people and processes.
Make contacting you the easiest part of their day.
Bullhorn ATS / Analytics / Automation RoI
We are Automation and Analytics Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.
We coach to inspire, and build your automations and metrics so you can recruit and sell!
Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.
READ ABOUT OUR AUTOMATION / ANALYTICS BUDDY SERVICE
BOOK A FREE BULLHORN ROI CONSULTATION
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Lisa Jones
Blog
5 Tips for LinkedIn Jedi Masters (and Recruiters)
Recruiters need more of the 3Cs – candidates, clients and colleagues. Jedi need more rebels to help them defeat The Empire! I often compare Recruiters to Jedi – they both use dark forces to control the universe! And they both have some significant tech at their disposal which can make a massive difference.Follow these Jedi tricks for Recruiting Smarter with LinkedInBeing a Star Wars fan at Barclay Jones may not be a prerequisite, but it goes along way if you hate movies 1-3! And with Star Wars Day being an annual event (like International Recruiter’s Day) I’ve penned some power user (Jedi) tricks for Recruiters using LinkedIn:Get your Profile Headline actually saying what you do rather than what’s on your business card – Recruiter at ABC Resourcing means nothing and is likely to be missed in favour of “Specialist in SAP Recruitment, working across the UK with SAP Contractors” – god forbid you actually come up in candidate searches…!But how could they be jamming us if they don’t know… that we’re… coming?Increase your sector-specific contacts – the global average for recruiters is 650… poor “must try harder”. Spend 10 mins a day looking for the coffees you want to have with clients and candidates and make it happen – don’t just source for the vacancy you have today. Your clients and candidates expect (and pay) you to be better than them.Do, or do not do. There is no try.Running a crap group? Shut it down or gear it up – don’t let it dangle.What a piece of junk!Attract the followers of your clients’ company pages – 71% of them are candidates wanting to work there (according to stats from LinkedIn). Post something there or comment on their content.Travelling through hyperspace ain’t like dustin’ crops, boy!Save your searches (3 for people, 10 for jobs and if you have paid for accounts even more). Get the data coming to you – you’re not measured on how long you spend on LinkedIn!The ability to speak does not make you intelligent. Now get out of here.I was going to end this blog with “may The Force be with you” but that would be just too obvious, instead,This is Red 5, I’m going in.(If I’m honest, I feel a little dirty now!) And I thought they smelled bad on the outside.Bullhorn ATS / Analytics / Automation RoIWe are Automation and Analytics Buddies (and Jedi!) set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations and metrics so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION / ANALYTICS BUDDY SERVICEBOOK A FREE BULLHORN ROI CONSULTATION
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Lisa Jones
Blog
4 Mistakes You’re Making with Your Recruitment Website
With data sinks, AI, rising recruitment costs, and the world generally feeling like an insane asylum, recruitment leaders are under pressure to build sustainable business models. Consequently, your website has moved front and centre of your marketing strategy. You need it to generate revenue, not simply build "brand" and "clicks."I’ve identified 4 mistakes that almost every recruitment website makes. The good news is, they are easy to rectify. Are you making them?Recruitment Websites Need to Make Money!We regularly help recruiters with the project management of recruitment websites, and what we can the "5-A strategy" (ATS/Analytics/Automation/Adoption/AI). We know that any Finance or Managing Director who has freed up budget for a new site wants more than just an online brochure - they want candidates, clients, colleagues, and cash.But they also need a connected tech stack, driving data health, data wealth, and productive recruiters.Recruitment Website Mistake 1 – "We" EverywhereWith GDPR and AI, the focus on the 3Cs, brand has never been more important. However, the content on many sites is all about you and not the people you support. Your website needs to be a passionate advocate for your sector and a roadmap for how you help your community.📌 Action: Look through your site now. Is it a monologue about your company, or do you have "social proof" from candidates and clients to act as hooks for your ideal audience?Recruitment Website Mistake 2 – Ignoring your 404 PageThis is the page you’d rather people didn't see—the error page they hit when a link is broken or a job has been filled. Why do so many recruitment websites simply go “Doh!” and miss the opportunity to drive the user somewhere useful?Check out this blog about great 404 pages and then check out Barclay Jones’404 page– we loved creating this one for our very own Barclay Jones 404 error page.If someone cares enough to visit your site, don't greet them with a "computer says no" message. Use that space to redirect them to your latest jobs or top resources.📌 Action: Go to a dead page on your website right now. Does your 404 page provide a path back to revenue, or is it a dead end?Recruitment Website Mistake 3 – Your Website is an OutlierIs your website connected to your processes and tech stack, or is it something you simply "post to and pray"? To drive revenue, your site must be integrated. For example:Do you know who signs up for Job Alerts so you can engage them immediately?Do you have trackers telling you who is engaging so you can follow up?Are you sharing blogs to social media with the specific goal of luring your community back to your site?Have you tested your Chatbot recently to ensure it’s actually helpful?📌 Action: Ask where your website "sits" in your business process. What changes do you need to make so that marketers and recruiters are actively mining data from it?Recruitment Website Mistake 4 – Contact Us – Or Rather, Kill the Lead!You spend a fortune in time and emotion getting people to your site. They surf around, and bingo—they want to talk! The "Contact Us" page is arguably the most important page on your site. They are walking into your shop asking for help.Yet, so many contact pages are uninspiring, "templatey," and actually discourage people from reaching out. Your goal is to convert. You want them to "buy" into a job application or, dare we suggest, pick up the phone.📌 Action: Look at your Contact Us page. Is it relevant and engaging, or does it get in the way of a conversation?Let’s Make Recruitment Websites Great AgainI couldn’t resist the "Trumpism." Take a look at your site, figure out which pages you really want people to visit, and ask yourself: Are they working hard enough? Don't be afraid to use a little personality to drive those conversions.Recruitment TakeawaysStop "we-ing" all over your visitors.Capitalise on error pages.Connect your website to your people and processes.Make contacting you the easiest part of their day.Bullhorn ATS / Analytics / Automation RoIWe are Automation and Analytics Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations and metrics so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION / ANALYTICS BUDDY SERVICEBOOK A FREE BULLHORN ROI CONSULTATION
