Recruitment Website Tips
![[Webinar] Recruitment Websites Need Fuel, Not Clicks! Volcanic](https://image-assets.eu-2.volcanic.cloud/api/v1/assets/images/4fa4f456b1ea111da8dee15b7ac0ed48?size=350x250%3E&format=webp)
Recruitment Websites: 5 Tips to Generate Sales and Candidates During Coronavirus
Your recruitment website is vital. For it to generate sales and candidates it needs the best fuel. We ran a webinar for recruitment leaders and marketers who need to improve pipelines.Recruitment leaders and marketers need more of the 4Cs – candidates, clients, consultants, and cash! (And not simply more clicks and content!)With recruiters spending in excess of 13 hours sourcing per week, and only following up 20% of their leads, your recruitment website needs to deliver real value! But how? And how during this turbulent time of Coronavirus?Recruitment Websites as Virtual Recruitment ConsultantsAs a Recruitment Marketing Mentor to some great recruiters, I’ve worked on many recruitment websites, so I have some great hacks for leaders and marketers to get their website delivering sales and candidates.I’m often heard saying:Your recruitment website is your virtual recruitment consultant – it never sleeps, and it does as it’s told – but does it have a job spec and defined deliverables, or is it simply a cost centre?Tactics for Recruitment Websites Selling and AttractingWatch my recruitment website tips webinar with Steve Barnhurst at Volcanic. We gave away some tactics to fuel your recruitment website to generate sales and pipeline (not just colour and clicks!)Do you need more leads to convert?Do you need to create a strong candidate pool and engaged passive candidates?Do you need to attract more clients and job ordersAnd what has Star Trek and Star Wars got to do with Recruitment Websites?Watch the Recruitment Websites Tips Webinar HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAININGPSSST...Your recruiters and marketers need training to be more effective. More tech and data won't always fix the problem of lost sales and disengaged candidates. The issue is often "the problem between and the chair and the keyboard". Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).Call us, orTRY RECRUITMENT HIIT FREE
My Top Blogs and Podcasts for Frustrated Recruitment Marketers, SEOs, and Content Writers
Recruitment marketers have a tough enough time managing their time and workload, let alone staying up to speed on the ever-changing tech, process and best practice for generating more candidates, clients and colleagues for their recruiters.Through my recruitment marketing mentoring, I create SMEs “subject matter experts” in recruitment marketing – I help them (you) become aware and stay ahead of the trends that will affect how you perform and deliver ROI.(And if one of your frustrations is that recruiters are not engaging with Adapt / Bullhorn effectively so you can monetise the data for marketing, there are LOADS of Adapt and Bullhorn Training tips on our Recruitment HIIT on demand training platform. Click for a free trial.)How Do I Start Recruitment Marketing and Stop Simply Being the Colouring-in Department?This marketing blog will give you some crucial hacks that I use in my marketing training, and help you stay focused on what genuinely needs to be done to deliver growth to your recruitment business.The Search Engine Journal Show SEO is NOT what it used to be - a dark art, full of keyword stuffing, crappy copy writing to fool Google, and so dull, geeky and technical that outsourcing was your only hope.These days, Google has made it more “pedestrian” for the express purpose of appealing to a wider paying audience. We’ve been empowered to create keyword decks that can be the breath of not just your website, but your job adverts, phone calls, LinkedIn profiles etc…I love this SEO podcast – there are some great listens to give you confidence and easy hacks to help you focus on what you need to do. It talks a lot about content and is super-practical for recruitment marketers who want to do my mantra - “less content, more marketing”.Copyblogger FM Talking of “less content, more marketing” – if 60-70% of content is never actually used, you need to be sure that the precious time you spend as a recruitment marketer is spent delivering something that is capable of more than simply filling your day!Your content needs to be:SwiftAssertiveRelevantAnd able to convert humans to candidates and clients… and recruiters into your best friends!Although I don’t agree with all of the topics, there are some great ideas in this Content Marketing Podcast.Recruitment Leaders’ PodcastDammit, I’m plugging my own podcast for recruitment marketers and their leaders.With this content, I want to:Stay current with the trends and thoughts of the leaders in our lovely recruitment industry. Create content to help my clients and mentees.And, of course, use it to generate leads for my own business.There are marketing tips, ideas for tech to automate recruitment and marketing, and some common-sense advice from the leaders of our industry.LISTEN TO RECRUITMENT LEADERS' PODCASTIf you are struggling to monetise your CRM, this podcast about how marketing can really make money for recruiters can help too... How Can Marketers Make Money for Recruiters?We work with recruiters, their busy marketers, and ambitious leaders, to help them generate the 4Cs – candidates ,clients, colleague and cash! HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
4 Mistakes You’re Making with Your Recruitment Website
With Google for Jobs, GDPR and Brexit really “helping” Recruitment leaders focus on a sustainable recruitment business model, your website has become front and centre of your marketing. You need it to make you money and not simply build your brand and clicks.With the launch of the new Barclay Jones website, I’ve been waxing lyrical to clients about my experience of the web development and launch process and I’ve come up with 4 mistakes that every recruitment website may be making.Recruitment Websites Need to Make Money!We regularly help recruiters with the project management of recruitment websites, and digital marketing strategies, so this was a busperson’s holiday for us.During the design phase of the new Barclay Jones web, it was clear to me that focus needed to be given in areas what we take for granted. Recruiters often forget about the journey that the website needs to take the 3Cs on:CandidatesClientConsultantsand Cash!Often, a recruitment marketer is too busy to see beyond the launch of the website – and hence the goal appears to be “launch and wave goodbye”. But any finance/managing director who has freed up marketing budget to buy a new recruitment website wants more money – they want candidates, clients, colleagues and cash (not just an online brochure).How to Build a Recruitment WebsiteThere’s lots of content out there about how to build a website, and many a recruitment marketer will know the pain of launching a new site whilst holding down their normal day job.There are a decent number of recruitment specific website companies – many of them offering really valuable advice… but I discovered few practical tips for recruitment marketers to help them drag surfers through the critical buyer’s journey.Recruitment Website Mistake 1 – Look Dumb!With GDPR, the focus on the 3Csand recruitment leaders wanting to invest more in their recruiters, personality has never been so important. But often I look at a recruitment website, then meet the business leaders and recruiters and it’s night and day! In the board room I see passionate advocates of their niche – online “we are the fastest growing, boring, USPless job board” (sorry – tough love!)Why? Because when recruiters “go online” they dumb down… they “de-niche” and they lose their personality. Confidence disappears and recruitment websites do not “sell”. And the blog just talks about “recruitment”Have a think whilst you read this blog about how you can inject some personality into your recruitment website.Recruitment Website Mistake 2 – Ignoring your 404 PageSo – this is the page you’d rather not have people go to – the page which people get to as they have entered an incorrect page on your site, or you have directed to them to a page which no longer exists. Why is it that some many recruitment websites go “doh!” amend don’t take the opportunity to drive the surfer to somewhere useful?Check out this blog about great 404 pages and then check out Barclay Jones’404 page– we loved creating this one for our very own Barclay Jones 404 error page.If people give a damn enough to come to your site, and then accidentally hit a page which has been deleted / moved, then why are you just saying “computer says no!”? Stick out your hand and guide them to where you want them to go.Recruitment Website Mistake 3 – Having a Pants Search Results ScreenTo be fair I did quite a bit of research on this and there was nothing that I could plagiarise! My instincts are that if people want to find “stuff” on your website, then making the results screen as engaging as possible is crucial. Have a think about how to get them to click on the bits YOU want them to click on to. And if you have any great ideas on this, share them with meRecruitment Website Mistake 4 – Contact Us – Or Rather, Kill the Lead!So you spend a fortune in time, money and emotion on getting people to come to your website. They surf about and bingo!, they want to catch up with you. Then you flick your hair and wander away…? Crazy recruiters!I feel that the Contact Us page is THE most important page on your site. They are coming in to your shop asking for help… Hubspot agrees and has a helpful blog about the best contact us pages.So many contact us pages are uninspiring, “templatey”, prone to getting people to NOT contact you.What can you do with your contact page to engage and CONVERT? It’s not enough that they come to your site and your Google Analytics stats improve. You want them to “buy” from you with a subscription (GDPR alert!) or a job application, or dare we suggest that they want to speak to you… Let’s get recruiters’ phones ringing again!Let’s Make Recruitment Websites Great AgainI couldn’t resist the “Trumpism”. Take a look at your site… figure out which pages you really want people to go to and then ask yourself if they are working hard enough for you… and can you use a little personality in them to drive conversions.Recruitment Takeaways…PersonalityCapitalise on errorsTurn searches into conversionsMake contact easy!Create a recruitment website that attracts and retains clients, candidates and consultants…I train and mentor recruitment marketers to generate the 4Cs: candidates, clients, colleagues and cash.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
Recruitment Award Hacks, Passive Talent Tips, and Recruitment Websites – A Podcast with It All!
Winning a recruitment award, having a website to drive your 3Cs (candidates, clients, colleagues) is a key goal for recruiters, their leaders and their marketers this year. I’m delighted to be talking to Stephen O’Donnell. He has had such a relevant and varied career in recruitment, the content of this podcast has something to offer all levels of recruitment.This podcast will give you some tips on how to make your website award-winning, as well as tackling many other topics such as how to get the right candidates to apply for your jobs.Recruitment Award Hacks, Passive Talent Tips, and WebsitesDuring this Recruitment Leaders’ Podcast we discussed:Which 3 things MUST a recruitment website be able to do in 2019Want to win a NORA? What do you need to do? What do the judges look for?Why go for an online recruitment award – what is the point?What is the point of a recruitment website in 2019? What is the ROI?What is the one thing that a recruitment marketer can afford to “throw out” before the new year?What do recruitment websites need to stop doing?Any “best job advert” tips?What does passive talent want?Any thoughts on how to get super-passive candidates to apply for your job?Stephen gave some hacks about what to do if you win an award – ie. How to generate more fees / candidates etc…Stephen and I disagreed about whether a recruitment website should candidate or client-centric… another podcast for another day?Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
Mobile Only and the Death of Immobile Recruitment Websites
Are you a recruitment leader or a recruitment marketer who is on board with “mobile”…? But do you have a “mobile-only” plan? Deloitte thinks you should, especially if you hire a specific demographic. Read this 3-minute blog for some recruitment insight tp help you future-proof your recruitment business.Deloitte is predicting that 30-40% of the population will have mobile-only internet by 2022 – hence a deeper reliance on mobile/cell/tablet activities. This number may be even higher in certain countries, so international recruiters need to take note.This prediction means that the activities and buyer’s journeys of these people need to be at the front of recruiters’ minds… If people only use their mobile to interact with the web – what does this mean for recruiting workflows?Recruiters Can Rely on A Low Fibre Diet?With the prediction that your buyers have little need now for fibre networks, it makes them more mobile than ever. (No more letters to candidates asking them to be at the phone box tomorrow at 6pm for their phone interview!)Adverts, website content, surveys, calls to action, email campaigns… all of these need reviewing to take this trend into account… The use of more traditional systems to communicate needs review (eg. email only).What this does mean is that users will be even more beholden to their mobiles so accessing the 3Cs through them will never be easier… IF recruiters “get down” with new and innovative ways of communicating and attracting.Plus what are the typical behaviours of a mobile-only user and how will this potentially disrupt the candidate/client/consultant buyer’s journey? How is your content adapted for mobile users? If we start at awareness, and the content viewed (and ideally interacted with) on mobile is not fit for consumption or interaction, you lost me at “Hello”Mobile, Not Just for Executive Search RecruitersThe stats also tell us that the “mobile-only” theory will level out the playing field, in that this tech trend will not be restricted to the more wealthy. In fact, low-income households are more like to be mobile-only… so again, recruiters who want to attract this level need to plan.Which of you out there hires people on less than £30k? What is your “mobile-only” plan?The same can also be said for mobile-only being more about the younger talent pool, than the older – but you don’t need a Deloitte prediction to tell you that!Recruiters May Need to “Think Small”So – many recruitment marketers have gone a little crazy, colouring-in their websites and online platforms. This can “hurt” your buyers will slow rendering and high HTTP requests.We worked with Volcanic on a number of web audits and found that most recruitment websites suffered from speed issues due to these two elements.Note that mobile-only users are likely to suffer from slower speeds than their wired friends, and so your website needs to be sympathetic to this.Perhaps recruitment marketers need to have a “low bandwidth” version of their sites to compensate for this trend?What’s your plan for “mobile-only” in recruitment?Need more advice on getting your recruitment website up to scratch? Read our Blog on the Four Mistakes You’re Making With Your Recruitment WebsiteI train and mentor recruitment marketers to generate the 4Cs: candidates, clients, colleagues and cash.(Thanks Undercover Recruiter for posting this blog)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
5 KPIs For Your Recruitment Website
Recruitment leaders and recruitment marketers tell us that they need their websites to deliver revenue, or at least clients and candidates! But often the site simply delivers too many irrelevant job applications and clicks! We teamed up with Volcanic on this speedy 30 minute webinar to focus you on how to get your recruitment website delivering business-led KPIs. Your Recruitment Website Needs KPIs!You need more of what we call the 4Cs – candidates, clients, consultants and cash!Your website needs KPIs– key performance indicators - that you can measure its performance by.Recruitment marketers who set sane KPIs for their recruitment technology are able to:Have more relevant conversations with their board of directorsGet buy-in from their recruitersLook themselves in the mirror and say “You rock! You know you do!”This is a must-watch webinar for recruitment marketers, and their leaders, to gather some ideas on how to get more from their website than simply visits, and how to set goals for the website which will be directly in line with the recruitment business’s goalsIf Only Recruitment Marketers Were Robots!KPIs, Scorecards, Job Specs… all crucial, but often under-managed components of staff management and performance. If only people were more like robots… programmable, did as they were told, easier to turn off and on!Never before has the recruitment workflow been so driven (and distracted) by technology. And the recruitment website sits right at the heart of a recruitment business. It’s the attractor, the engager and the converter, but often it is mismanaged, rarely measured, and certainly, most recruitment marketers don’t set sane goals to measure the success of their website by.Google Analytics is chock-full of data but often ignored due to “too much data, not enough information” or vanity scores such as minutes spent, pages viewed etc…Need more advice on getting ROI from your recruitment website? I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash! HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
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