Are you a recruitment leader or a recruitment marketer who is on board with “mobile”…? But do you have a “mobile-only” plan? Deloitte thinks you should, especially if you hire a specific demographic. Read this 3-minute blog for some recruitment insight tp help you future-proof your recruitment business.
Deloitte is predicting that 30-40% of the population will have mobile-only internet by 2022 – hence a deeper reliance on mobile/cell/tablet activities. This number may be even higher in certain countries, so international recruiters need to take note.
This prediction means that the activities and buyer’s journeys of these people need to be at the front of recruiters’ minds… If people only use their mobile to interact with the web – what does this mean for recruiting workflows?
Recruiters Can Rely on A Low Fibre Diet?
With the prediction that your buyers have little need now for fibre networks, it makes them more mobile than ever. (No more letters to candidates asking them to be at the phone box tomorrow at 6pm for their phone interview!)
Adverts, website content, surveys, calls to action, email campaigns… all of these need reviewing to take this trend into account… The use of more traditional systems to communicate needs review (eg. email only).
What this does mean is that users will be even more beholden to their mobiles so accessing the 3Cs through them will never be easier… IF recruiters “get down” with new and innovative ways of communicating and attracting.
Plus what are the typical behaviours of a mobile-only user and how will this potentially disrupt the candidate/client/consultant buyer’s journey? How is your content adapted for mobile users? If we start at awareness, and the content viewed (and ideally interacted with) on mobile is not fit for consumption or interaction, you lost me at “Hello”
Mobile, Not Just for Executive Search Recruiters
The stats also tell us that the “mobile-only” theory will level out the playing field, in that this tech trend will not be restricted to the more wealthy. In fact, low-income households are more like to be mobile-only… so again, recruiters who want to attract this level need to plan.
Which of you out there hires people on less than £30k? What is your “mobile-only” plan?
The same can also be said for mobile-only being more about the younger talent pool, than the older – but you don’t need a Deloitte prediction to tell you that!
Recruiters May Need to “Think Small”
So – many recruitment marketers have gone a little crazy, colouring-in their websites and online platforms. This can “hurt” your buyers will slow rendering and high HTTP requests.
We worked with Volcanic on a number of web audits and found that most recruitment websites suffered from speed issues due to these two elements.
Note that mobile-only users are likely to suffer from slower speeds than their wired friends, and so your website needs to be sympathetic to this.
Perhaps recruitment marketers need to have a “low bandwidth” version of their sites to compensate for this trend?
What’s your plan for “mobile-only” in recruitment?
Need more advice on getting your recruitment website up to scratch? Read our Blog on the Four Mistakes You’re Making With Your Recruitment Website
I train and mentor recruitment marketers to generate the 4Cs: candidates, clients, colleagues and cash.
(Thanks Undercover Recruiter for posting this blog)
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).
TRY RECRUITMENT HIIT
BOOK A CALL TO DISCUSS MARKETING TRAINING
READ ABOUT OUR MARKETING TRAINING
media centre
Read more-
Blog
Automation Tip - Protect Your Contacts and Sales
I've got an awesome 1-minute Bullhorn Automation tip to help you protect your candidate and client data, and thus relationships and sales.Nurturing relationships is key to your recruitment process, but what happens to your valuable candidate and client relationships when a recruiter leaves your business?Ideally, these contacts should be reassigned.But this isn't something that I see actioned often enough. Relationships go stale and you miss vital opportunities and easy wins are lost!Your crucial contacts could eventually get forgotten. This ultimately impacts your recruiters' productivity and sales revenue.An Awesome Automation Tip to ID and Reassign Your Candidates and Contacts I'm going to show you an awesome Bullhorn Automation tip that will help you identify valuable relationships, so you can reassign them and work them!You need to easily spot and reassign those contacts to another recruiter who can continue to manage, build, and monetise these relationships.This tip is great for business development.It's awesome for account management.And, you use this to update your historic data, as well as your future data as well.Watch my 1-minute Bullhorn Automation tip. Then spend a few minutes IDing your lapsed relationships and reassigning to recruiters who are hungry to manage them.Watch My Bullhorn Automation Tip on How to ID and Reassign Candidates and ContactsNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
-
Blog
Track Your Candidates, Clients, and Cash with Automation
Our April Bullhorn Automation webinar is Friday 19 April 12:00-12:30 GMT. It's time to track! It's time to follow the money!Drowning in data, systems, candidates and clients, isn't a great recruitment process. (But some recruiters make an art form from it!)Being able to "follow the money" absolutely is the best route to success and happiness!Automation - Get Ready to Follow the Money!Join us in our free Bullhorn Automation webinar where we will explore some tips and tricks to use Automation to help you:See the wood for the trees.The candidates for the clicks.The opportunities for the leads.The invoices for the back door placements.(See what I did there?)Automation needs to do some serious heavy lifting for you - so don't leave easy recruitment and sales wins to chance!This will be a great webinar whether you have automation already, or need to educate yourself about its power and how it can help you scale, whilst reducing effort and cost.Can't make the date? Register anyway and we'll send you the recording.REGISTER HERENeed more Bullhorn / Automation Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
-
Downloads
Your Recruitment Training Playbook