Recruitment and Marketing Blogs
Recruitment Automation: Less Content, more Recruitment and Sales
Going into the 2022 recruitment marketers need to focus on candidates, clients and colleagues, not colour, clicks and copy. How can you develop a sales-led recruitment marketing strategy using recruitment automation to generate real ROI?You need to develop a content and recruitment automation strategy that doesn't waste your time and serves the purpose of proactively driving your sales and talent pipeline, rather than simply filling your day with pointless content creation!Driving a Sales Led Marketing StrategyOn November 18, Lisa spoke at the Recruitment Marketing Congress on the topic 'Recruitment Automation: Less Content, More Recruitment and Sales.'Lisa believes:Recruiters and their marketers need less content, more marketing, and smart automation.Watch Lisa's Talk on Less Content, More Recruitment Sales at the Recruitment Marketing CongressTalking of Driving Recruitment Sales...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).WATCH THE RECRUITMENT MARKETING CONGRESS WEBINAR HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Training - HIIT the Path to Recruitment Fitness
Recruiters just don't have enough time, candidates, or the right clients - or do they?Up to 80% of the average working day is spent on activities with little or no value AND 20% of your time is spent looking for info. This leaves little time for a great candidate, client, and ultimately, colleague experience...The coolest tool is the recruiter - but when they drown in systems, data, the process breaks. Training is key and continuous training can improve sales by 50%. We have four "fitness paths" in our recruitment training platform, Recruitment HIIT to help you get recruiter-fit. Sourcing, Sales, Job Marketing, or Just Being a New Recruiter - You Need Focused Recruitment TrainingWe've built 4 HIIT fitness paths designed to give focus to specific recruitment skills (muscle groups). This is especially great for busy and experienced recruiters, who either think they know it all (ha!), or tech, systems, and process has moved on since they were last trained.New Recruiter - For recruiters that are new to recruitment or new to your employer. A great place to do a "full-body workout".Sell and Retain Like a Pro - Perfect for recruiters who want to build their sales muscles and save time, improve pipeline.Source with Speed - Dramatically reduce time sourcing for candidates and clients. Your mental health and commission depends on it!Job Marketing for Recruiters - Add turbo to your job adverts and ensure that the right people apply.Watch My Quick Tour of Our Fitness Paths in Recruitment HIITThe Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Make Your Recruiter the Coolest Tool
Recruiters need more time to bill, cleaner data and engaged clients and candidates. Recruitment leaders want a sustainable recruitment business: better trained staff, delivering profitable and speedy placements.How to Make Your Recruiters Your Coolest ToolAs award-winners in the recruitment sector, our experience gives us an invaluable view of the industry with its issues, goals, and ideal strategies, and we offer recruiter training and tactics to deliver the 4Cs – candidates, clients, colleagues and cash!The one thing my clients have in common is they want to do more with less.Less cost, more profit.Less data, more placements.Less systems, more process.Focus on your coolest tool! You need to be super effective and not just crazy busy. Read our recruitment training playbook for our tips on how to make THEM the coolest tool!DOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKTRY RECRUITMENT HIIT 7 DAYS FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Automation: Creating a Time Machine with Herefish Automation
Recruitment automation can fill many skills, time, data, and process gaps in your recruitment business.It can free up time so your recruiters can get back on the phone and drive sales, not to mention, it can help you develop speedy recruitment processes and workflows, source quicker and help you prevent counteroffers.But how do you measure recruitment automation's impact? ROI is key!What Would You Do With an Extra Full-Time Recruiter?We work with recruiters and recruitment marketers to help them implement recruitment automations that improve speed and pipeline. But often, when we start a recruitment automation project, we need to raise the expectations of our clients. We coach them to "think big" about what recruitment automation can do. Where's the pain and how can Herefish solve it? (People, process, data...?)Yes - we're bragging! The recruiters we've worked with have had some amazing results! What would you do with an extra 35 hours per recruiter? Look at our infographic below. If you could pick just one outcome from the list, which one would it be?Talking of Recruiters Getting More Automated!...Using recruitment automation to improve data, process, candidates and client experience - that's a great goal! But you also need to free up your recruiters to be exceptional And they need training for this.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN AND HEREFISH TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Marketing Automation for 2021, with APSCo
How can you make sure that going into 2022 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.Recruitment Automation, Recruitment Marketers and APSCoMarketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales. But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business. As chairs of APSCo's Recruitment Marketing Forum, Niomi and Lisa are running a series of high energy interactive webinars for marketers and their leaders who want to be smart and profitable.We started our series in February by answering 2 crucial questions: What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic Then in May we talked with Adam Dale from SourceBreaker about how to nail the sale with automation. In September we spoke with Darren Westall from Paiger, about using recruitment automation to drive candidate attraction, sourcing and management. Our final event of 2021 will cover Job Management 09/12/2021 14:00 - 15:00 (register here)We’d love to see you on our final APSCo Marketing Forum webinar for the year, so we can work with you to drive your skills, your teams, and your recruitment businesses safely and smartly going into 2022. REGISTER FOR APSCO'S AUTOMATION WEBINAR IN DECEMBERREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Drive Speedy Sourcing with Boolean
Recruiters! Are you suffering under the misery of a “candidate shortage”? Are you perhaps spending too long sourcing? I’m firmly of the belief that there’s plenty of candidates out there – they may not be engaged, and you may not be able to see them – but they’re there! That’s why we’ve added Tooled Up Raccoons to our Recruitment Training platform, Recruitment HIIT. You automate your sourcing and free up more time to speak to more candidates and clients and make more placements. Nice!Speed Up Your Sourcing with BooleanAs a recruiter or resourcer, one of your key tasks is to find candidates. But you’re likely drowning in data, and systems, and don’t have enough process. We have a fix for that! Take a look at our quick Tooled Up Raccoons sourcing tip to help you turbo boost your sourcing. Then jump into Recruitment HIIT for more awesome tips to help you generate more speed and pipeline. (Look out for the fun facts about raccoons too!)Are you: Struggling to find candidates to fill your jobs? Spending far too long sourcing for candidates? Needing more time on the phone? (and needing more general knowledge about raccoons?)Recruitment HIITwill show you how to: Find the right candidates – and quick! Dramatically reduce the time you spend sourcing Save time so you can get back on the phone Plus, we have four fitness paths in Recruitment HIIT for new and experienced recruiters and resourcers to help you turbo boost your sourcing, build your sales muscles, create super effective job adverts so you can increase your speed and pipeline. Turbo Boost Your Sourcing with This Handy Sourcing TipThe Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
The Big What If: Drive Candidate Attraction with Recruitment Technology
65% of recruiters agree that recruitment technology is one of the biggest things impacting the recruitment industry. But having recruitment software isn't enough to create a monetised database, a fluid recruitment process, and engaged, effective recruiters...idibu asked me to talk to them about "The Big What If" - what if you could get your tech, systems, data, and people "right" - what could that do for your recruitment business?What if you spent more time getting the best from your recruitment tech stack? How much time, money and opportunity are you wasting in your recruitment business? How many more placements could you make, quicker, and more sustainably?What if you’ve made the investment but your tech is gathering dust?What if your recruitment process could be more efficient?What if your consultants found it easier to use your technology?You need your rectec to work for your recruiters and resourcers, instead of simply sitting pretty. Your recruitment technology is key to your business' growth. At Barclay Jones, we believe that your recruitment systems should speed up recruiter effectiveness, create valuable assets and increase sales. So much so that we have a recruitment training platform, Recruitment HIIT, dedicated to helping recruiters and resourcers improve the 3Cs, candidate, clients, colleagues. You need to improve the adoption of key recruitment systems like SourceBreaker, idibu, Bullhorn, Herefish, Hinterview, Adapt, Calendly, Cloudcall, LinkedIn, Paiger, Microsoft Teams, Tooled Up Raccoons, plus training on Inbound Sales, Sales Tips, Job Adverts which you can find on our Recruitment HIIT platform.In this ‘Big What If’ session, I chatted with Jen Parker and Gordon Webb and delved into the hidden potential sitting in your existing recruitment software (and people) investment.Watch The Big What If Webinar with idibu HereThe Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Build a Winning Candidate Attraction Strategy
In today’s candidate-short market, it’s becoming increasingly difficult to stand out from the crowd, especially considering 73% of recruiters are suffering from a candidate shortage.Here's a Hinterview webinar to explore how you can develop a winning recruitment strategy to attract and place the best candidates.Building a Winning Candidate Attraction StrategyOn average, recruiters take 13 hours a week sourcing candidates. That's way too much time- the best candidates are off the market within 10 days! You need a simple yet effective recruitment strategy to attract your ideal candidates to your doorstep and you need to be equipped to engage, place and retain your candidates too. On September 28th, Lisa joined Hinterviewalongside a panel of recruitment leaders and experts to discuss:How to overcome challenges in this candidate-short marketTop tips for attracting candidates How to build lasting relationships and the importance of this in a candidate-short marketHow to build an outstanding, fully optimised candidate journeySpeaking of Generating the 3CsWe have a new Hinterview HIIT on our recruitment training platform, Recruitment HIIT, to help you add serious turbo to your recruitment processes. Hintro and Hinterview and game-changing tools that can give you the push you need to use video to drive engagement and generate significant ROI. Our Hinterview and Hintro HIIT will help you attract, engage, convert, and retain your ideal candidates and clients, and it's great for colleagues too! Watch the webinar then head over to Recruitment HIIT and discover top tips to boost your recruitment workflow.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT- helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs- candidates, clients, colleagues. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.WATCH HINTERVIEW'S WEBINAR HERETRY RECRUITMENT HIIT 7 DAYS FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Use Recruitment Awards in 2022 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening in 2022A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2022Check out our 2022 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2022? Contact Usto get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Onrec AwardsMarch 2022 - The prestigious Onrec Awards 2022 Ceremony now in its 16th year has cemented itself in the calendar as the industries must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.Recruiter AwardsSeptember 2022 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.TIARA Recruitment AwardsOctober 2022 - The TIARA Recruitment Awards recognises excellence in the UK’s best performing recruitment companies with revenues above £5m.The Global Recruiter UK Industry AwardsNovember 2022 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2021 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!The Recruitment Marketing AwardsDate TBC - The Recruitment Marketing Awards 2022feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.RIDI AwardsDate TBC - Celebrating progress on disability, the RIDI Awardscommends change in recruitment in relation to disabled people and how they enter or progress through the job market.APSCo Awards for ExcellenceDate TBC - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates in to your diaries and pickup the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Herefish training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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