Recruitment and Marketing Blogs
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How to Build a Winning Candidate Attraction Strategy
In today’s candidate-short market, it’s becoming increasingly difficult to stand out from the crowd, especially considering 73% of recruiters are suffering from a candidate shortage.Here's a Hinterview event to explore how you can develop a winning recruitment strategy to attract and place the best candidates.Building a Winning Candidate Attraction StrategyOn average, recruiters take 13 hours a week sourcing candidates. That's way too much time- the best candidates are off the market within 10 days! You need a simple yet effective recruitment strategy to attract your ideal candidates to your doorstep and you need to be equipped to engage, place and retain your candidates too. Lisa will be joining Hinterviewon September 28th at 12:00 PM GMT alongside a panel of recruitment leaders and experts to discuss:How to overcome challenges in this candidate-short marketTop tips for attracting candidates How to build lasting relationships and the importance of this in a candidate-short marketHow to build an outstanding, fully optimised candidate journeySpeaking of Generating the 3CsWe have a new Hinterview HIIT on our recruitment training platform, Recruitment HIIT, to help you add serious turbo to your recruitment processes. Our Hinterview and Hintro HIIT will help you attract, engage, convert, and retain your ideal candidates and clients, and it's great for colleagues too! Register for the event then head over to Recruitment HIIT and discover top tips to boost your recruitment workflow.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT- helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs- candidates, clients, colleagues. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.REGISTER FOR HINTERVIEW'S EVENT IN SEPTEMBERTRY RECRUITMENT HIIT 7 DAYS FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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How to Use Recruitment Awards in 2021 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening between now and the end of 2021.A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2021Check out our 2021 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2021? Contact Us to get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Recruiter AwardsSeptember 2021 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.The Global Recruiter UK Industry AwardsOctober 2021 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.The Recruitment Marketing AwardsOctober 2021 - The Recruitment Marketing Awards 2021 feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.Onrec AwardsNovember 2021 - The prestigious Onrec Awards 2021 Ceremony now in its 16th year has cemented itself in the calendar as the industries must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.NORAsNovember 2021 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!RIDI AwardsDecember 2021 - Celebrating progress on disability, the RIDI Awards commends change in recruitment in relation to disabled people and how they enter or progress through the job market.APSCo Awards for ExcellenceDecember 2021 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates in to your diaries and pickup the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Herefish training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruiters! Add Turbo to Your Recruitment Process Using Hinterview
Recruiters and Resourcers! If the best candidates are off the market within 10 days, how can you develop a speedy recruitment process and keep your 3Cs engaged?Our Hinterview and Hintro HIIT will help you attract, engage, convert, and retain your ideal candidates and clients, and its great for colleagues too!Speed Up Your Recruitment Process With Covid, lockdown and WFH, video has become a crucial survival tool for recruiters and marketers in the recruitment industry. Not to mention, using the right video tools like Hinterview and Hintro adds serious turbo to your sales and recruitment process.Do you need to attract your passive candidates to want to have calls with you?Do you need to keep your ideal candidates and clients engaged?Do you need to focus on improving the candidate, client experience?Our Hinterview and Hintro HIIT will help you:Develop a speedy sales and recruitment process. Keep your candidates super engaged before, during and after the interview process.Attract, engage, convert, place and importantly retain your candidates and clientsWatch Lisa's Short Video on How Hinterview and Hintro Can Speed Up Your Recruitment ProcessThe Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT- helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruitment Marketers! Develop a Content Strategy That Doesn't Waste Your Time
Recruitment Marketers and Leaders, you need to focus your time and resources on the things that will really help generate more ROI for your recruitment business. But how, when 60%-70% of your content generation time may be wasted?The Recruitment Marketing Congress is geared to help recruitment marketers find solid, actionable, solutions to help you maximise your opportunities.Are You Wasting 60% of Your Time?Gartner tells us that 60-70% of the content created is never seen – so why are recruiters and their marketers often fixated on creating it.How can you create a “less content, more marketing” strategy to ensure that every piece of content you create has a purpose beyond keeping you busy, and generating the odd click?And then have time to do the good stuff – candidate, client, colleague generation?On, 22/04/21, 14:30GMT, Lisa spoke about how you can perfect your content strategy to ensure you are sending the right message to your ideal candidates and clients.Caroline Vooght, Director Expion Search & Selection. Barclay Jones are the "go to" place for recruitment marketing. Would I recommend? Yes - they helped us achieve our goal. We now have great copy, more time, and a greater understanding of how to write Google-enabled copy to help us in the future.3 words to describe them: knowledge, capability, partnership.Watch the Recruitment Marketing Webinar with UK Recruiter HereHelp Your Recruiters Generate More SalesRecruiters who use social selling are 50% more likely to meet or exceed their quota. And if they use personas and strong buyer's journeys, the stats are even higher! We've got some speed HIIT (high intensity interval training). Be a hero, and help them save time, source quicker, generate leads - get them to trial Recruitment HIIT free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
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Re-engage Passive Candidates
Recruiters! Are you drowning in the wrong candidates? Spending too long sourcing? Not hitting target? Worried that your clients think you're too slow and will start working with other recruiters? And still trying to keep smiling? I have a great recruitment automation tip which could save you hours a week – so you can get back to the “good stuff”!Re-Engage Your Passive and Lapsed CandidatesThe Re-engage Passive Candidates Herefish Blueprint can dramatically improve your time to hire by proactively reaching out to candidates in your Bullhorn database. It will give them a list of open jobs which match their skill set. Not only does this recruitment automation save you bags of time, it encourages the candidate to book your calendar instead of the other way around. How awesome is that?Are you:Spending too much time sourcing?Going through your job advert applicationsand losing the will to live?Spending too long searching Bullhorn and coming out empty-handed?And still not hitting target?Let me show how, with this Herefish BluePrint recruitment automation you can:Dramatically reduce your workload and adminSpeedily match candidates to jobsRe-engage passive candidates and get them to book YOU!And sell and smile more!Our Herefish training and consultancy helped TDA Group save 600 hours, AND implement 18,000 automations on candidate-focussed updates and outreach within their first month. More time to generate those clients and candidates!Watch Our Speedy Recruitment Automation Herefish Tip Talking of Recruiters Getting More Automated!...Could you improve your speed and thus have more time to bill? What could you do with an extra 30 days a year?Our high intensity interval training - Recruitment HIIT- helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN AND HEREFISH TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruiters Need to Stop Drowning in Recruitment Technology
Recruiters! We know you're likely drowning in data, as well as candidates, clients, unfilled jobs, emails, LinkedIn requests... And perhaps your recruitment systems are not doing what you need them to do - make your life easier!I spoke with Callum on Ai Recruiter’s 120 Second Podcast to share my best piece of advice for recruiters, resourcers and recruitment leaders, who are keen to improve the adoption of their systems and drive BD - and I did it from space, with a Wookie!My Interview with Callum Hull at AI Recruiter Ai Recruiter automates conversations with candidates and clients to find growth opportunities for recruitment businesses. Callum Hull from Ai Recruiter asked me two questions to get me to tap into and share my burning thoughts on my 20 years of experience in the recruitment industry.1. Lisa, What Is the Best Piece of Advice You Have Ever Been Given? Buy what you can afford and use it well. Make sure you are focussing on the impact of what you are doing in your recruitment business instead of the cost. Too often recruiters and recruitment leaders have way too many fancy systems and not enough recruitment processes to utilise these systems to effectively drive BD.2. Lisa, What Is One Myth About Recruitment That You Would like to Debunk? Humans need to be shown what to do and on a regular basis. Your recruiters may have a sea of the most effective rectec in the recruitment industry but drown in it simply because they haven't received the necessary training. Continuous training improves sales by 50%. Recruitment training, when tackled effectively, can save your recruiters time to bill more.Here’s What I Had to Say on Ai Recruiter's 120 Second Recruitment PodcastA sure way to happier recruiters and an effective workforce is to map your recruitment technology to the pain points within your recruitment business and to show your recruiters how to use it. Then your recruiters can get back to doing the things they love - building relationships with your candidates, clients, colleagues and getting back on the phone. The fact is, if the only people benefiting from your rectec are the suppliers, it has lost its purpose. Our recruitment training platform, Recruitment HIIT, is geared to show your recruiters how to use key systems to save time and bill more. The Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruiters, How Can You Actively Drive the Sale
Recruiters, on average, you only place 2 out of every jobs you have. Plus, 75% of you often don’t have the information you need to market the job. Our recruitment training platform, Recruitment HIIT has speedy tips to help you nail the sale whether you are speaking to clients and candidates on the phone or creating a job advert to attract those purple squirrels!Improve Your Job Adverts, Sales, Sourcing AND Parenting!How about a powerful 4 letter word that can help you drive the screening and sales calls and meetings you have - SPIN. SPIN will help massively with screening , digital content, proposals, and job adverts (and parenting!)Are you struggling to find suitable candidates for your job roles? Are you spending too much time sourcing? Do you need more time to focus on your candidates and clients (and yourself)?Do you need to negotiate with your kids?Let me show you how to: Ace your job adverts so you can reduce the spam applications which clog up your inbox Reduce the time you spend sourcing candidates and clients Get back on the phoneGet your kids to tidy their rooms!Start by checking out the S in SPIN on Recruitment HIITTalking of Recruiters Making More SalesOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Turbo Your Search Results with this Rapid Bullhorn Tip
Recruiters, we know that many of you are proper stressed with finding candidates for your jobs – the market has gone nuts! This lightning speed Bullhorn tip will help you source top candidates in an instant. Search for Candidates Quicker with BullhornOur Bullhorn HIIT can help you quickly nail one of the most stressful parts of your job – candidate sourcing. Give them a try for free! We’d love to help you save time, reduce stress, and place your jobs!In the mean time...Do you wish there was a quicker way to find great candidates?Do you want to save time and reduce your stress when sourcing?Do you want a neat trick to help you access your top candidates quicker?Of course you do!Let me show you how to:Find the right candidates quickly in BullhornSpeed up your time to source Improve your pipeline with a dynamic ready-made lists of quality candidates!Here's a Quick Bullhorn Tip from Recruitment HIITCould you save your recruiters 30 days a year, so they can bill more? Or maybe hire less recruiters?Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
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Recruitment Marketing Automation for 2021, with APSCo
How can you make sure that 2021 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.Recruitment Automation, Recruitment Marketers and APSCoMarketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales. But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business. As chairs of APSCo's Recruitment Marketing Forum, Niomi and Lisa are running a series of high energy interactive webinars for marketers and their leaders who want to be smart and profitable in 2021.We started our series in February by answering 2 crucial questions: What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic Then in May we talked with Adam Dale from SourceBreaker about how to nail the sale with automation.We'll follow later this year with:Candidate Attraction, Sourcing, and Management 29/09/21 14:00-15:00 (register here)Job Management We’d love to see you on our APSCo Marketing Forum webinars this year, so we can work with you drive your skills, your teams, and your recruitment businesses safely and smartly through 2021. REGISTER FOR APSCO'S AUTOMATION WEBINAR IN SEPTEMBERREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
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