Recruitment and Marketing Blogs
Recruitment Automation: The Re-Humanisation of Recruitment
Bullhorn Engage has come and gone and there was a very strong theme. Recruiter Productivity.Sustainability.Profitability. For this to happen Bullhorn1st needs to be a goal – aka using Bullhornfirst in your recruitment workflow. Reducing reliance on data and external systems will decrease costs, speed up placements, and create a more robust recruitment business.And the way to Bullhorn1st? Recruitment Automation and Recruitment Training, of course!Recruitment Automation is So Yesterday!I started using the phrase CRM1st back in the early 2000s. It was borne out of working with 150 busy recruiters who were rapidly being exposed to huge data sets - LinkedIn, job boards, candidates who wielded the Apply button like a Scud missile. But they didn't have the discipline or process to strategically manage the massive increase in data volume or change in candidate behaviour.I used CRM1st (it was Adapt then) to help recruiters new to the recruitment sector to battle their FOMO (fear of missing out). I used CRM1st with experienced recruiters and resourcers to help them not get dragged under by rapidly increasing candidate pools.Have things changed in recent years?Have recruiters gotten better at managing their data, recruitment technology, candidate and client experience? Has the colleague experience improved now we have so much data and rec tech that should theoretically make recruitment easier....? Unfortunately, I'm not sure things have changed (enough).Recruiters have been running to catch up. But the faster they run, the bigger the data set becomes, the more competition they have (even from their own clients), and the more tech they feel they need just to stand still.Recruiter Frustration – Ready, Fire, AimI'm frustrated with the sector that can't seem to grasp what it's good at... Niche specialisms +Nurtured communities of candidates and clients reliant on great recruiters +Colleagues delivering best practice and making a difference, changing lives.But that "goodness" can't happen without focus.And how can a recruiter focus with huge data sets, too much tech and not enough process?Whether you have Bullhorn or another recruitment CRM, it needs to be first on your list to source, engage, nurture, and place from - if it’s not 1st, everyone loses. (Apart from the software company you buy comfort from!)Automation – The Re-Humanisation of Recruitment! Automation for my clients has become the missing link. It’s been around for years, but now automation is really being used to take away the pain, and the admin. Recruitment Automation is being used to drive the best of behaviours. It's enabling CRM1st (aka Bullhorn1st). It’s creating time for training – for all, not just new recruiters! And it’s creating time for trained recruiters empowered to get on the phone and do some good. Once you automate what you can, you can train what’s left – and what should be left is the gold in the recruitment process – humans! More effective sourcingSpeedier screening designed to prevent counter offers Interviews with clients who move to placement uninterrupted Placements and onboarding designed to generate referrals Recruiters need training on their systems and process so that can totally nail what their clients pay for. Automation creates space and time for this training to happen. Automation for my clients has become the missing link. It’s been around for years, but now automation is really being used to take away the pain, and the admin. Automate What You Can - Train What's Left If you can automate what you can, and train what's left, then your data, your database, and your 3Cs (candidates, clients, colleagues) will be in a really good place, perhaps even 1st place, for the rest of this year and beyond. What are you going to automate? What training is needed to deliver sustainable recruitment business? My team can help with both of these key goals.Talking of Recruiters Getting More Automated!...Using recruitment automation to improve data, process, candidates and client experience - that's a great goal! But you also need to free up your recruiters to be exceptional And they need training for this.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN AND BULLHORN AUTOMATION TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiter Training - The Secret to Growing Your Recruitment Business
Recruitment leaders! I hear you when you ask... How can I help my recruiters be more productive? Why do they need so much tech and data? Why can't they just get on the phone?I have lots of conversations with recruitment leaders and their training teams – they want more productive recruiters, and less need to hire new staff – finding new recruiters is hard... But, 2/3 of recruiters who quit in the last 5 years said "you didn't train me to succeed", and meanwhile it costs on average £$€14k to replace just one recruiter! There’s no sense to these stats...So, we need to come up with a plan to get more out of your existing staff AND reduce the need to hire. 5 Stats to Prove Why You Need to Rethink Recruitment Training Your recruiters are likely time starved, drowning in dirty data and expensive systems they don't use. 72% of the candidates you placed last year were already on your system before you sourced them elsewhere. More shocking stats!In this current economic climate and competitive recruitment market you can't afford to suffer these stats - it's too risky. Here’s why you need recruitment training:94% of your team will stay longer if you train them.Continuous training can increase sales by 50%.A frequently trained recruiter contributes to 21% more profit.Continuous training boosts productivity by 30-40%.Effective use of recruitment systems can improve sales by 29%.Help Your Recruiters to Bill MoreTake a look at our infographic below. What do you need to improve to ensure your team achieves best practice, driving sales and ROI?How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! Drive Sales with CV Parsing with Daxtra
Recruiters are drowning in dirty data, and often spending up to 20% of their day either adding it to their Recruitment CRM, or trying to find it. Then spending even more time and money going “outside” to look for what they already have. 72% of candidates placed are with data you have on your CRM… but still I’m asked:What makes a great recruitment tech stack?What can I do to clean up my recruitment data?Well, it starts with CV parsing.CV Parsing for Increased Sales and Productivity The data that we have in our recruitment systems is often costing us money rather than making us money. We drown in it rather than using to it be more productive. We even as an industry become addicted to data outside of our recruitment CRM as we suffer massively from FOMO (fear of missing out).But the stats speak for themselves:Data on average decays at a rate of about 20% a year, so a fifth of your data at the end of this year will be worthless to you.Recruiters are spending way too much time adding data to a system on average, around 20% of their day.Nearly a third of recruitment leaders are worried that the data on their systems is not worth any money.Recruitment Data by 2025So what's the point of recruitment data? By 2025, the majority of the sales made will be based on the data as opposed to simply our experience in the recruitment market.So, recruiters, your data is more important than it has ever been. And even now, it should be used to sell and drive productivity.Recruiters can increase sales by 29% if they use their CRM and their data effectively,They can also increase their productivity by around 30%, if not more.So what you need is a recruitment database that is as clean as you can get it, but not simply by wasting lots of time cleaning it up… This will stop crucial phone and face (and sales) time!CV parsing is absolutely critical for you to run your recruitment business, operate your desk, and it gives you time back to spend on the phone and face with your candidates and clients. So check out Daxtra’s fantastic Ultimate Guide to CV/Resume Parsing.Watch Lisa's Talk on Cleaning Dirty Data Through CV ParsingPlus, our Daxtra tips and tricks on Recruitment HIIT will help you improve your sourcing and matching so you can improve your speed and engage/nurture/place the best candidates!Drive Your Sales With Recruitment HIITOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Training - HIIT the Path to Recruitment Fitness
Recruiters just don't have enough time, candidates, or the right clients - or do they?Up to 80% of the average working day is spent on activities with little or no value AND 20% of your time is spent looking for info. This leaves little time for a great candidate, client, and ultimately, colleague experience...The coolest tool is the recruiter - but when they drown in systems, data, the process breaks. Training is key and continuous training can improve sales by 50%. We have four "fitness paths" in our recruitment training platform, Recruitment HIIT to help you get recruiter-fit. Sourcing, Sales, Job Marketing, or Just Being a New Recruiter - You Need Focused Recruitment TrainingWe've built 4 HIIT fitness paths designed to give focus to specific recruitment skills (muscle groups). This is especially great for busy and experienced recruiters, who either think they know it all (ha!), or tech, systems, and process has moved on since they were last trained.New Recruiter - For recruiters that are new to recruitment or new to your employer. A great place to do a "full-body workout".Sell and Retain Like a Pro - Perfect for recruiters who want to build their sales muscles and save time, improve pipeline.Source with Speed - Dramatically reduce time sourcing for candidates and clients. Your mental health and commission depends on it!Job Marketing for Recruiters - Add turbo to your job adverts and ensure that the right people apply.Watch My Quick Tour of Our Fitness Paths in Recruitment HIITPaul McArdle, The Panel. Recruitment HIIT has been an excellent investment both from a financial and recruiter coaching perspective. Recruitment HIIT is key to our onboarding process. It has been good for me and helps me coach my team of new starters in a more consistent manner. It’s been great for very experienced recruiters too.The Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Use Recruitment Awards in 2022 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening in 2022A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2022Check out our 2022 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2022? Contact Us to get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Onrec AwardsMarch 2022 - The prestigious Onrec Awards 2022 Ceremony now in its 16th year has cemented itself in the calendar as the industry's must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.Recruiter AwardsSeptember 2022 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.APSCo Awards for ExcellenceSeptember 2022 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.TIARA Recruitment AwardsOctober 2022 - The TIARA Recruitment Awards recognises excellence in the UK’s best performing recruitment companies with revenues above £5m.The Recruitment Marketing AwardsOctober 2022 - The Recruitment Marketing Awards 2022feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.The Global Recruiter UK Industry AwardsNovember 2022 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2022 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates into your diaries and pick up the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Bullhorn Automation (AKA Herefish) training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How Can Recruiters Get More Time on the Phone (and use LinkedIn Less?)
Recruiters, if 82% of your prospects can be reached via social media, but you’re likely really busy advertising jobs, screening, managing your accounts, you need some tips to help you speedily use social media for BD and recruitment.We have some great sales and recruitment tips on our recruitment training platform, Recruitment HIIT. How Can Recruiters Use Social Media to Sell and Recruit?Inbound Sales tips for recruiters are often littered with “long haul” tips which the average recruiter has no time for. Now, more than ever, recruiters are time starved, marketers are desperately trying to add significant value to their recruitment businesses, and candidates and clients need more specialist and speedy help.You need a simple and effective inbound sales process to help you sell and recruit:You need more convertible leads,You need better quality candidates to apply for your jobsYou need tips to help you manage your clients beyond the first sale – account management.Our Inbound (and LinkedIn HIIT) shows recruiters, resourcers, and their marketers how to:Attract candidates and clients whilst you sleep.Reduce the time you spend sourcing by up to 50%.Get back on the phone so you can focus on converting and keeping your candidates and clients. Oh! AND we have some fabulous Hintro and Hinterview tips to help you add some turbo (and video) to your sales and recruitment workflow.Watch Lisa's Pep Talk About Inbound Sales and What's in It for YouChristopher Slade, Executive Integrity. I now have more time to run my recruitment business, and hire! Because of Recruitment HIIT, when we hire someone, the pressure is off of me and my business partner to do all of the training. It’s a lot less stressful. New starters are onboarded a lot quicker.The Coolest Recruitment Tool is the RecruiterWe have four fitness paths in Recruitment HIITfor new and experienced recruiters and resourcers to help you turbo boost your sourcing, build your sales muscles, create super effective job adverts so you can increase your speed and pipeline. Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! Get Your Jobs Placed With Broadbean
Recruiters are wasting 20% of their time adding data to systems, and posting jobs that attract the wrong candidates. Our Broadbean course on our online recruiter training platform, Recruitment HIIT, has tips to help you advertise, shortlist and source top talent. And you can even source without creating a job advert and spending a job board credit! Nice!You need more time so you can speak to more candidates, make more placements, retain more clients or simply have a longer lunch break. Here’s how our Broadbean training can help. Save Time, Improve Sourcing, and Increase Job Placements Advertising a job without checking on your existing database is not just silly, it’s a waste of time! Not to mention recruiters posting job adverts only place 2 out of every 5 jobs they have. Our Broadbean HIIT will help you reduce the time you waste sourcing and speed up your job placement process. Are you losing candidates and clients because you are struggling to manage your jobs? Do you need a speedier, more effective process for screening and placing candidates? Is sourcing slowing you down? Let me show you how to: Fill your jobs with the candidates you have on your recruitment systems. Nail your job placements process. Stop wasting time sourcing – 13 hours a week is way too long! Speed Up Your Sourcing and Job Placement ProcessThe Coolest Recruitment Tool is the Recruiter Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees! Barclay Jones’ Recruitment Training platform, Recruitment HIIT, fitness learning path helps recruiters and resourcers with candidate sourcing, job adverts, and candidate attraction. We’d love you to try Recruitment HIIT for free for 7 days. TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Build a Winning Candidate Attraction and Client Partnership Strategy
If retaining current clients is 6 to 7 times less costly than acquiring new ones, as a recruiter or resourcer, you need to focus on effective account management and BD driving your sales. In today’s candidate-short market, it’s becoming increasingly difficult to stand out from the crowd, especially considering 73% of recruiters are suffering from a candidate shortage.Lisa spoke at Hinterview’s online event, Building Winning Client Partnerships to Secure Quality Candidates.Building Winning Client Partnerships to Secure Quality CandidatesYou need a simple yet effective recruitment process to attract, engage, retain and convert your candidates. How can you create a winning candidate strategy to drive a super effective recruitment process through nailing account management and comms with your clients?Lisa joined Hinterview alongside a panel of recruitment leaders and experts to discuss: Working with your client to embed effective marketing strategies that deliver serious ROI.WIIFM – the benefits of having a recruitment workflow driven by close client partnerships – more candidates, a stronger pipeline.How to work with your clients to streamline recruitment processes and secure quality candidates.Watch Lisa's 1-Minute Pep Talk to Recruiters, With HinterviewWATCH HINTERVIEW'S CLIENT PARTNERSHIPS WEBINAR HEREBuilding a Winning Candidate Attraction StrategyOn average, recruiters take 13 hours a week sourcing candidates. That's way too much time – and leaves no time for screening, interviewing and, placing! Plus, the best candidates are off the market within 10 days! In a previous webinar, Lisa joined Hinterview’s panel to discuss how you can create a simple yet effective recruitment strategy to attract your ideal candidates, so you can screen, interview and place them. (And perhaps, re-place them!)WATCH HINTERVIEW'S CANDIDATE ATTRACTION WEBINAR HERETurbo Boost Your Recruitment ProcessWe have a new Hinterview HIIT on our recruitment training platform, Recruitment HIIT, to help you add serious turbo to your recruitment processes. Hintro and Hinterview and game-changing tools that can give you the push you need to use video to drive engagement and generate significant ROI. Our Hinterview and Hintro HIIT will help you attract, engage, convert, and retain your ideal candidates and clients, and it's great for colleagues too! Watch the webinar then head over to Recruitment HIIT and discover top tips to boost your recruitment workflow.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs- candidates, clients, colleagues. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.WATCH THE HINTERVIEW WEBINAR HERETRY RECRUITMENT HIIT 7 DAYS FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Automation: Creating a Time Machine with Bullhorn Automation (AKA Herefish)
Recruitment automation can fill many skills, time, data, and process gaps in your recruitment business.It can free up time so your recruiters can get back on the phone and drive sales, not to mention, it can help you develop speedy recruitment processes and workflows, source quicker and help you prevent counteroffers.But how do you measure recruitment automation's impact? ROI is key!What Would You Do With an Extra Full-Time Recruiter?We work with recruiters and recruitment marketers to help them implement recruitment automations that improve speed and pipeline. But often, when we start a recruitment automation project, we need to raise the expectations of our clients. We coach them to "think big" about what recruitment automation can do. Where's the pain and how can Bullhorn Automation (AKA Herefish) solve it? (People, process, data...?)Yes - we're bragging! The recruiters we've worked with have had some amazing results! What would you do with an extra 35 hours per recruiter? Look at our infographic below. If you could pick just one outcome from the list, which one would it be?Talking of Recruiters Getting More Automated!...Using recruitment automation to improve data, process, candidates and client experience - that's a great goal! But you also need to free up your recruiters to be exceptional And they need training for this.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR BULLHORN AND BULLHORN AUTOMATION TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment HIIT
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