Recruitment and Marketing Blogs
How to Make Your Recruiter the Coolest Tool
Recruitment leaders want a sustainable recruitment business: high-performing trained recruiters, delivering profitable and speedy placements.Recruiters need more time to bill, cleaner data, and engaged clients and candidates.Recruitment leaders often ask me:What are the coolest tools in recruitment?My answer?The coolest recruitment tool is the one that makes the placement - the recruiter.The issue we have is that as an industry we seem to love investing in perceived cool tools - recruitment tech - but poor adoption means the tech fails to deliver. Not cool!Your Recruiters Are Your Coolest ToolAs trainers in the recruitment sector, our experience gives us an invaluable view of the industry with its issues, goals, and ideal strategies. We offer recruiter training and tactics to help improve recruiter performance and recruitment tech ROI.The one thing my clients have in common is they want to do more with less.Less cost, more profit.Less data, more placements.Less systems, more process.The stats below tell a powerful story about the need for your recruiters to be smart (and cool)!How Can You Make Your Recruiters Your Coolest Tool?As a recruitment leader, you want to place the candidates you already have. You want to reduce reliance on external systems, as well as reduce costs. You want your recruiters to be more productive. You want to scale your recruitment business without necessarily hiring more recruiters.How?Make it ok to be cool. Make it an accountability and / or a value to work smart and be "less is more"! You could even aim for a 1% improvement...Don't buy recruitment tech and "hope". Hope is a strategy that rarely works. Only continuous training drives continuous improvement.Continuous training needs to be quick (minutes not hours), accessible, and cost-effective. Not lengthy, difficult to access, difficult to track ROI.Our Recruitment Training Playbook is Cool!Your recruiters need to be super effective and not just crazy busy. You need to lead them to be cool tools!Try our tips in our recruitment training playbook and make your recruiters cool! The playbook is packed full of ideas that we use in our recruitment training, our Bullhorn training, and our automation training. And keep an eye out for the 2nd coolest tool - Recruitment HIIT. Speedy 10min turbo-charged training to help with recruitment best practice, Bullhorn training, Adapt Training, and more.DOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKSpeaking of Recruitment Training...Recruitment HIIT trains recruiters and resourcers so you can speedily onboard new starters, and improve performance of experienced recruiters.Job qualification, screening, sourcing, job advertising, and counteroffer immunity, are just some of the 10-minute topics our clients love.We’d love you to try Recruitment HIIT free.TRY RECRUITMENT HIIT FREE
How to Use Recruitment Awards to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 3 things I want to talk about today:A top sales tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!Industry Awards you can use within your niche sector to increase your pipeline.2023 Recruitment Awards you may want to focus on to improve your recruitment business.We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year, so know how awards can help you improve your sales pipeline and grow.1. Sales Tip - Use Recruitment Awards for BD and Account ManagementLet's face it, now more than ever, your sales strategies(business development and account management) are absolutely crucial in a post-pandemic world where the war for talent is raging, counter offers are rife, and clients need recruiters that they can trust, who understand their niche.By definition clients that are entering awards tend to be high growth, ambitious, and likely have money and time to spend on recruitment too! Surely?My top tips to add turbo to your business development and account management: 1. Speedily research which awards are prevalent in your niche sectors.2. Plot the dates into your diaries (the submission dates, shortlist dates, date of the event, day after the event).3. Make a noise, connect with the VIPs, shout out about these events - they are important to your niche sectors.4. Use this data by at least sending LinkedIn messages to the VIPs of these businesses when they are shortlisted, and then begin networking using your CRM and automation.5. Have targets and goals to convert these high-growth businesses into retained clients.Clients entering awards are "sure things" - be sure to have them in your BD and account management pipeline.We have plenty of other sales tips, as well as sourcing tips, candidate management, job qualification tips in Recruitment HIIT, too.TRY RECRUITMENT HIIT FOR FREE2. Recruitment Industry AwardsYou can utilise the upcoming awards within your niche sector to ensure you find, engage, nurture, and retain your clients. That's right, you can use the awards within your industry to generate sales without even submitting an awards entry. Your ideal clients are likely to enter awards within their sector to drive growth. Use the UK Industry awards list to spot potential clients you can engage with to improve your BD, account management tactics, and your pipeline.This is a great opportunity for you to show you understand your target client's niche. The UK Industry awards list alongside our sales tips in step 1 is a surefire way to improve your awards sales strategy. 3. 2023 Recruitment AwardsIf you want to use Recruitment Awards to attract attention and drive sales, you can of course enter some awards.Check out our 2023 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2023? Contact Usto get them added.)This year recruiters need to do more with less. The goal could be to win an award, but it's actually more likely to be bigger than winning. The goal is to generate more speed and pipeline (whether you enter, win, or simply attend!).Investing in Talent AwardsJanuary 2023 - The annual Investing in Talent Awards asks: Do your recruiters love working in your business? Is your company the consultancy of choice for contractors and temporary workers? If so, it’s time that your business receives well-deserved recognition for Investing in Talent. Onrec AwardsMarch 2023 - The prestigious Onrec AwardsCeremony has cemented itself in the calendar as a must-attend event. Not only is it an opportunity to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers in recruitment.Recruiter AwardsSeptember 2023 - The iconic Recruiter Awardsis the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted.APSCo AwardsSeptember 2023 - The APSCo Awards for Excellenceare a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.TIARAOctober 2023 - The TIARA Recruitment Awards recognises excellence in the UK’s best-performing recruitment companies with revenues above £5m.The Global Recruiter AwardsNovember 2023 - The Global Recruiter Industry Awardscelebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2023 - Established in 2001, the National Online Recruitment Awardsacknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. ... and for Other Sales Tips for Recruiters...Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). Hence, more billing time and more fees!We’d love you to try Recruitment HIIT for free. Or book a call to discuss your recruitment training.TRY RECRUITMENT HIIT FOR FREE
Improving Recruiter Performance - Demand 1% Gains Through Easy Training
As a recruitment leader, you're likely to be looking to improve your recruiters' performance.What does a mere 1% a day improvement look like, and how can you drive these marginal gains?Do More With LessNow, more than ever, you need more from less:Less recruiters - it's a challenge to hire.Less systems - "all the gear, no idea", doesn't make for a great recruitment process or a profitable recruitment business.Less data - sourcing everything, everywhere, all at once, isn't cost or time effective.How can you drive recruiter performance through training? Improving Recruiter PerformanceKaizen (aka "good change") is a Japanese concept around continuous improvement. 1% improvement a day equates to a whopping 40% improvement over a year. Nice!What does 1% a day improvement to each and every recruiter in your business look (and feel) like?And how can you ensure that recruitment training (and retraining) drives improvement and marginal gains?The "Wrong" Recruitment TrainingIs the recruitment training in your business driving the 1% marginal gain?Are your recruiters copying copied behaviours which make best practice hard?Training happens everywhere, all of the time, whether you like it or not. We absorb what happens around us.We mirror behaviours.We are influenced by others.Hope is never a great strategy.You need to be sure that the “right” messages and behaviours are the ones which are trained. Recruiter training on best practice needs to be speedy, easy to access, and time-effective.A 5-minute HIIT focused on job qualification tips, then getting back on the phone, can really move the dial.Demand the 1% Gains from Your RecruitersAccountable recruiters, continuously improving, using simple, speedy recruitment tools to improve, creates stronger pipelines, happier workforces, and sustainable businesses.Improvement happens when recruiters are accountable for their performance. Continuous training is key to maximising ROI from your people, data, and systems. Sales can increase by an impressive 50% when you continuously train!Recruitment tools are needed. In our new hybrid world, recruiters need quick and easy on-demand training tools.Ensure your new recruiters are onboarded speedily and continuously improve.Ensure experienced recruiters hunger for continuous improvement, and demonstrate great standards.Create a culture of accountability and continuous improvement. Give access to quick, easy, self-serve training. Otherwise, improvement will be a tough gig for you personally, and you won't be thanked for it.Recruitment Training Driving Performance - WIIFM?The WIIFM –“what's in it for me?" gives purpose and goals and encourages your recruiters to engage in training, and be accountable for improving their performance.You’re a Recruitment Leader - What's your WIIFM?Improved recruiter morale. Hence, improved performance and retention. (Less stress for you.)Cleaner candidate and client data. Hence, less time wastage, reduced costs and time spent on external systems. (More profit through using monetised data.)Creating your "way". Hence existing recruiters are role models for new starters. Speedier onboarding and time to bill. (Less reliance on you.)Selling your recruitment business. Hence having a stronger process and generating ROI from your people, data, and systems is critical.Your Recruiters - What's their WIIFM?Better work-life balance? Hence, less time-consuming admin. Cleaner data driving speedier sourcing. Easier to win sales.Paying off their mortgage, or getting on to the property ladder? Hence, they need more commission, or at least easier commission deliverables.Promotion? Hence, better resourcing, sales performance, and leadership skills.How Can Recruitment Leaders Drive Performance and Make Improvement Easy?Make continuous improvement the goal. Make it your culture.New recruiters need to know it's ok to not know everything at the end of their induction. Things they learned on day one are likely forgotten - continuous recruitment training is expected.Experienced recruiters need to set the best possible example, and demonstrate best practice. Retraining is a driver towards best practice and 1% incremental gains.Give your recruiters the tools to make training easy, on-demand, and quick! 10minutes a day may be all they need!What can you do today to help your recruiters focus on improving their performance so that they can achieve their goals?What tools can you give your recruiters to help them improve? And how easy are those tools to use, whenever, wherever they are? Remember on-demand, quick and easy recruitment training is key to continuous improvement....Talking of Improving Recruiter Performance...Recruitment HIIT trains recruiters and resourcers so you can speedily onboard new starters, and improve performance of experienced recruiters.Job qualification, screening, sourcing, job advertising, and counteroffer immunity, are just some of the 10-minute topics our clients love.TRY RECRUITMENT HIIT FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOK
How to Make Recruiters More Productive (and Automated?) with Rec Expo London
Recruiters need more time, engaged candidates, and a stronger sales pipeline. Recruitment Leaders need that too, plus, trained and engaged recruiters, tech ROI, best practice, profit, and stability.On March 21 at 15:15 GMT, I will be speaking at the Recruitment Agency Expo London on the topic:'How to Make Recruiters More Productive (and Automated?)'Improving Recruiter ProductivityNow more than ever recruiter productivity is critical. But with potentially too much recruitment technology and data, and not enough process and best practice, productivity is hard to deliver, measure, and manage. Performance is hard to improve. And in the middle of all this, economic and environmental factors are creating so much distraction. But if you could automate what you can, and train what's left (the good stuff!), then your recruitment data, your database, and your 3Cs (candidates, clients, colleagues) will be in a really good place, perhaps even 1st place.Join me on Tuesday, March 21 at 15:15 GMT at the Recruitment Agency London to hear my top tips on how you can de-administrate and re-humanise your recruitment business with automation and trained, engaged, happy and high-performing recruiters. This year's Recruitment Agency London event promises to be a day filled with recruitment insights, thought leadership, and networking. You can't afford to miss this opportunity to find out the latest developments and innovations in the recruitment industry. Be sure to register below, then watch my quick video on what you can expect from my talk at the Rec Expo.REGISTER FOR THE RECRUITMENT AGENCY EXPO HEREWhat to Expect from Lisa's Recruitment Talk at the Rec ExpoMaking Your Recruiters Your Coolest ToolsOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). More billing time, more fees!We’d love you to try Recruitment HIIT for free. REGISTER FOR THE RECRUITMENT AGENCY EXPO HERETRY RECRUITMENT HIIT FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How Recruitment Leaders Can Grow Despite the Disruption
Recruitment leaders! You want to do more with less. You need less costs, more profit, less data, more placements, less systems, more process.You need to ensure your recruiters, systems, and processes are super effective and drive a sustainable recruitment business. This podcast has some game changing insights for rec leaders who want to scale.Top Recruitment Insights for Recruitment Leaders Who Want to GrowAs a recruitment leader, you want to know how to get more out of your existing staff and reduce the need to hire. The stats show that 1/3 of recruiters quit due to lack of training and it costs a whopping £$€14,000 to replace just one recruiter!In this episode of the Recruitment Leaders’ Podcast, I spoke with Alex Evans from Talint. He is the Managing Director at Talint Partners. Alex is passionate about the recruitment industry and how recruitment leaders can grow their businesses.We looked at the constant disruption that recruitment leaders and their recruiters have had in recent years. Why we feel that this will be a continuous disruption. And, more importantly, what we feel needs to happen to build resilient and effective recruitment businesses, able to tackle this disruption and the disruptions that will affect recruitment in the future.We talked about:AliensAssertion of control by the individual and how this affects recruitment businesses.Candidate shortage??? Is there one? And if there is or is not, what do we do about it?Digital transformation in Recruitment – what does it really mean and how can it actually help the 3Cs – candidates, clients, colleagues? As well as cash flow.How do recruitment leaders get more from their people, data, and systems?Alex shared some ideas and data from their insight report about what recruiters’ clients actually want – and it’s not hard for the average recruitment business to deliver. We talked a lot about people and how they drive (or drain) a recruitment business:Why did 1/3 of recruiters leave in 2019?How much does it cost to replace a recruiter if they leave?How do you get more from your people?What do we need to do to be ready for the next disruption in Recruitment?Listen to Alex Evans on our Recruitment Leaders' PodcastThanks, Alex for being such a great guest on my Recruitment Leaders’ Podcast. Find out more about Talint's Staffing Leader network and enter the TIARA Recruitment Awards. Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud.Help Your Recruiters to Bill MoreYour coolest tool is the recruiter, but when they drown in dirty data, ineffective recruitment processes, and expensive recruitment systems, recruitment becomes slow, risky, and costly. Continuous training and effective use of systems boosts productivity by 30-40% and sales by 29%.Our online recruitment high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAINING
How Do Recruiters Reduce Sourcing Time and Spend?
We know through our research and working with recruiters for 20+ years that too much time is spent sourcing. Almost a 3rd of the average recruiter’s time is spent sourcing, and profits are often unnecessarily spent on salaries and systems – but they are not necessarily being 3rd more competitive.This recruitment podcast will give you some key takeaways to help improve focus, function, and ROI from sourcing.Effective Sourcing Strategies for Busy RecruitersThis Sourcing Strategies podcast is a “must-listen” for:Recruiters who want to spend less time sourcing so that they get as much phone, face, and screening / selling time as possible.Recruitment Leaders who want to make their recruitment businesses more competitive and profitable.Marketing / Operations teams who want to help their recruiters focus their time and attention on candidate and client management, and thus improve sales.Oh! And if you need to cut spend and improve speed.In this episode of the Recruitment Leaders’ Podcast, I’m joined by Alex from Broadbean, who knows all about sourcing and recruitment technology.Alex is here to help us work our way through this big topic, and help us focus on how to ensure sourcing is not time or budget consuming, and how to ensure sourcing delivers results!Alex from Broadbean and I talked about: What do native (and ancient) Greeks know about Sourcing? How can you assess the true ROI of advertising channels? What are Programmatic VS subscription advertising strategies? Sourcing is just one part of the recruitment lifecycle, so how do you balance your sourcing strategies and time? How do you ensure that you’re not a hostage to one application source? In the current market, speed often means the focus is on active candidates. But often active candidates are not enough to sustain your pipeline. What do recruiters really need to do to activate the passive candidate market? How do you source candidates and secure future value? How can you reduce dependency on LinkedIn? Recruitment technology: integration is key how do you develop a marketplace approach so to future-proof your recruitment businessThis is a 30-minute Recruitment Leaders’ Podcast packed with sourcing ideas and tips for recruiters, their leaders, and their marketing ops support. Listen, and let me know which tips you will take away.Listen to Alex Fourlis on our Recruitment Leader's PodcastRead more about how we work with recruitment leaders to generate ROI from your people, data, systems with our recruitment training courses on Recruitment HIIT. Thanks, Alex, for being such a great guest on my Recruitment Leaders’ Podcast. Listen and subscribe to the rest of our Recruitment Leader Podcast Series on SoundCloud or find us on iTunes! How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). Hence, more billing time and more fees!We’d love you to try Recruitment HIIT for free.TRY RECRUITMENT HIIT FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiter Training: How to Drive Recruiter Performance
Recruitment leaders and trainers! "You didn't train me to succeed" is what 2/3 of recruiters say when they leave. Yet it costs £$€14k to replace just one recruiter.How can you train your recruiters to stay longer, improve performance, and drive sales?My clients use the tips in the infographic below to help drive engagement and performance.Why Recruitment Training Often FailsRecruitment training is critical for recruitment leaders who want to create a sustainable stress-free recruitment business.Yet recruitment training is often met with resistance from time-starved recruiters too busy focussing on their candidates and clients to train and retrain to improve performance and pipeline.Continuous training is critical to the growth of your recruitment business. It's all in these stats:70% of recruiters believe they lack the skills needed to do their job.80% of leads are not followed up, even though sales is critical. The average employee spends 2 hours 11 minutes procrastinating every day.Up to 80%of a recruiter's day is spent on tasks with little or no value.You need to focus your recruiters on delivering best recruitment practice. They can always improve their performance, even by just 1% a day, both on an individual and team level. Use our infographic below from Recruitment HIIT to ensure you have a fool-proof strategy for driving ROI from your coolest tools - your recruiters! Recruiter Training: Try Our Tips for Improving Recruiter Performance.DOWNLOAD YOUR RECRUITER TRAINING TIPS INFOGRAPHICSpeaking of Improving Recruiter Performance...Our recruitment training platform, Recruitment HIIT, speeds up onboarding new starters and helps experienced recruiters save time and bill more.It has speedy sourcing and advertising tips, hacks for improving CV to interview ratios, and helps you weaponise your placement process. TRY RECRUITMENT HIIT FREE
Source, Advertise, Shortlist Like a Pro
Are you average? The average recruiter spends 13 hours a week sourcing candidates. That’s way too much time, especially when the best candidates are off the market within 10 days. Our Recruiter Fitness Circuit on Recruitment HIIT will show you how to source the best candidates quickly using an effective, structured recruitment process so you can attract, engage and place candidates before they are snatched up by your competition, and even your cllients!Candidate Sourcing: Start With Your CRMFirstGreat recruiters don’t spend time sourcing in the wrong places. You need to be using your CRM as the first point for sourcing. We call this CRMFirst. 72% of candidates are already on your CRM before you source them elsewhere. We encounter too many recruiters who advertise jobs when they have candidates right under their noses – what a waste of time and potential fees, and waste of cash on systems and job boards you don't need!Are you wasting time sourcing candidates that perhaps are already on your CRM? Do you need to generate more phone time?Are you spending time advertising jobs you already have candidates for?Our Recruiter Fitness Circuit HIIT will show you how to: Dramatically reduce your sourcing time, Strengthen your pipeline and Increase your fees. Below is a sneak peek from Recruitment HIIT to show you how you can drive a speedy, effective sourcing strategy.Our Step-by-Step Sourcing Tips for New and Experienced RecruitersDuring our sourcing training we train recruiters and resourcers to:Be prepped to source speedily.Source from your CRM first.Use sourcing tech to attack your own data, and data you do not have (yet).Then search the web for candidates you genuinely do not already have.And all the while focussing on sourcing before advertising, improving speed, and protecting your candidate and client relationships.Improving Your Recruitment ProcessRecruitment requires speed, skill, and process. When managed correctly, recruitment is a fun, rewarding process. Yet, numerous systems, crazy volumes of data, and candidates and clients with their own agendas and goals can make the recruitment process a challenge.Our new Recruiter Fitness Circuit on Recruitment HIIT has tips and guides to ensure you drive the 4Cs - candidiates, clients, colleagues, and cash! Our recruiting tips will make sure you save time and follow best practice throughout your recruitment process from the point you receive a job order to securing your placement, and beyond.Our high intensity interval training - Recruitment HIIT- helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). More billing time, more fees!We’d love you to try Recruitment HIIT free.TRY RECRUITMENT HIITDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiter Training - The Secret to Growing Your Recruitment Business
Recruitment leaders! I hear you when you ask... How can I help my recruiters be more productive? Why do they need so much tech and data? Why can't they just get on the phone?I have lots of conversations with recruitment leaders and their training teams – they want more productive recruiters, and less need to hire new staff – finding new recruiters is hard... But, 2/3 of recruiters who quit in the last 5 years said "you didn't train me to succeed", and meanwhile it costs on average £$€14k to replace just one recruiter! There’s no sense to these stats...So, we need to come up with a plan to get more out of your existing staff AND reduce the need to hire. 5 Stats to Prove Why You Need to Rethink Recruitment Training Your recruiters are likely time starved, drowning in dirty data and expensive systems they don't use. 72% of the candidates you placed last year were already on your system before you sourced them elsewhere. More shocking stats!In this current economic climate and competitive recruitment market you can't afford to suffer these stats - it's too risky. Here’s why you need recruitment training:94% of your team will stay longer if you train them.Continuous training can increase sales by 50%.A frequently trained recruiter contributes to 21% more profit.Continuous training boosts productivity by 30-40%.Effective use of recruitment systems can improve sales by 29%.Help Your Recruiters to Bill MoreTake a look at our infographic below. What do you need to improve to ensure your team achieves best practice, driving sales and ROI?How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT free.TRY RECRUITMENT HIITDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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