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How to Use Recruitment Awards in 2021 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening between now and the end of 2021.A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2021Check out our 2021 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2021? Contact Us to get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Recruiter AwardsSeptember 2021 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.The Global Recruiter UK Industry AwardsOctober 2021 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.The Recruitment Marketing AwardsOctober 2021 - The Recruitment Marketing Awards 2021 feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.Onrec AwardsNovember 2021 - The prestigious Onrec Awards 2021 Ceremony now in its 16th year has cemented itself in the calendar as the industries must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.NORAsNovember 2021 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!RIDI AwardsDecember 2021 - Celebrating progress on disability, the RIDI Awards commends change in recruitment in relation to disabled people and how they enter or progress through the job market.APSCo Awards for ExcellenceDecember 2021 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates in to your diaries and pickup the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Herefish training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruiters Need to Stop Drowning in Recruitment Technology
Recruiters! We know you're likely drowning in data, as well as candidates, clients, unfilled jobs, emails, LinkedIn requests... And perhaps your recruitment systems are not doing what you need them to do - make your life easier!I spoke with Callum on Ai Recruiter’s 120 Second Podcast to share my best piece of advice for recruiters, resourcers and recruitment leaders, who are keen to improve the adoption of their systems and drive BD - and I did it from space, with a Wookie!My Interview with Callum Hull at AI Recruiter Ai Recruiter automates conversations with candidates and clients to find growth opportunities for recruitment businesses. Callum Hull from Ai Recruiter asked me two questions to get me to tap into and share my burning thoughts on my 20 years of experience in the recruitment industry.1. Lisa, What Is the Best Piece of Advice You Have Ever Been Given? Buy what you can afford and use it well. Make sure you are focussing on the impact of what you are doing in your recruitment business instead of the cost. Too often recruiters and recruitment leaders have way too many fancy systems and not enough recruitment processes to utilise these systems to effectively drive BD.2. Lisa, What Is One Myth About Recruitment That You Would like to Debunk? Humans need to be shown what to do and on a regular basis. Your recruiters may have a sea of the most effective rectec in the recruitment industry but drown in it simply because they haven't received the necessary training. Continuous training improves sales by 50%. Recruitment training, when tackled effectively, can save your recruiters time to bill more.Here’s What I Had to Say on Ai Recruiter's 120 Second Recruitment PodcastA sure way to happier recruiters and an effective workforce is to map your recruitment technology to the pain points within your recruitment business and to show your recruiters how to use it. Then your recruiters can get back to doing the things they love - building relationships with your candidates, clients, colleagues and getting back on the phone. The fact is, if the only people benefiting from your rectec are the suppliers, it has lost its purpose. Our recruitment training platform, Recruitment HIIT, is geared to show your recruiters how to use key systems to save time and bill more. The Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruiters, How Can You Actively Drive the Sale
Recruiters, on average, you only place 2 out of every jobs you have. Plus, 75% of you often don’t have the information you need to market the job. Our recruitment training platform, Recruitment HIIT has speedy tips to help you nail the sale whether you are speaking to clients and candidates on the phone or creating a job advert to attract those purple squirrels!Improve Your Job Adverts, Sales, Sourcing AND Parenting!How about a powerful 4 letter word that can help you drive the screening and sales calls and meetings you have - SPIN. SPIN will help massively with screening , digital content, proposals, and job adverts (and parenting!)Are you struggling to find suitable candidates for your job roles? Are you spending too much time sourcing? Do you need more time to focus on your candidates and clients (and yourself)?Do you need to negotiate with your kids?Let me show you how to: Ace your job adverts so you can reduce the spam applications which clog up your inbox Reduce the time you spend sourcing candidates and clients Get back on the phoneGet your kids to tidy their rooms!Start by checking out the S in SPIN on Recruitment HIITTalking of Recruiters Making More SalesOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Be a Laser Focussed Recruiter
Recruiters, you need to be productive so you can stay laser focussed on your candidates, your clients and BD. But how, if you only have 75 minutes of undistracted, productive working time per day?Our recruitment training platform, Recruitment HIIT has tips and tricks to help you use powerful recruitment tools like Bullhorn, SourceBreaker, Hinterview, Paiger, etc…and also more generic but crucial tools like Microsoft Teams and Calendly.What Could You Do with an Extra 4 Hours a Week? By being super effective with Teams and Calendly – you can save up to 4 hours a week. What would you do with that time?More and better phone calls?Stronger job adverts?Longer lunch breaks?More time to manage your staff and candidates/clients?Microsoft Teams is more than simply a video tool, and Calendly is a fantastic tool to help you fill your diary with the best calls.Our Recruitment Training tips will show you how you can use this powerful tool to boost your recruitment workflow and drown out the noise that may be robbing you of your time. Are you wasting too much time on admin tasks? Do you need to save time so you can generate more of the 4Cs? Do you need a quick and easy process to help you engage your candidates and clients? Our latest Recruitment HIIT will show you how to: Increase your productivity – so more phone and face (and sales!) time!Save up to 4 hours a week so you can focus on your 3Cs (candidates, clients, colleagues)Create meetings clients and candidates want to (and will) attend Watch Our 1-Minute Microsoft Teams – What’s in It for You? See How to Use Calendly to Get Your Candidates and Clients Booking Your DiariesThen setup your free 7-day Recruitment HIIT trial – and start saving at least an hour a day! (What would you do with 6 working weeks a year?)The Coolest Recruitment Tool is the Recruiter Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees! TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruiters, Turbo is Where You Put the Tech and When You Put the Tech with Paiger
Recruiters need more time, or perhaps just a really speedy recruitment process so you can get back to doing the things you love. This is one of the reasons we've added Paiger to our Recruitment Training platform, Recruitment HIIT.Paiger is a great bit of rectec to help recruiters generate warm calls, and also prospect. It's a massive time saver and pipeline builder. Turbo is Where You Put the Tech and When You Put the TechI spoke with Rohit on Paiger's Catching Up With Rohit Podcast. We talked about:Recruitment, recruitment training, recruitment marketing - and what I think is the coolest recruitment toolCovidHow recruitment tech has changed and where it's goingGin, tattoos, Huddersfield, desert islandsand..How I think that you need to be addicted to the outcome of what you doWatch a Snapshot of Paiger's PodcastAnd you can watch the full episode here.But Remember! The Coolest Recruitment Tool is the RecruiterThat's why we have Paiger tips and tricks on our on demand recruitment training platform Recruitment HIIT to help you save time and generate warm calls, improve your job applications, and research, prospect and spy! Have some free training on us!We want to save recruiters an hour a day, which is 6 weeks a year... How could you use that time?Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.WATCH THE PAIGER PODCAST HERETRY RECRUITMENT HIIT 7 DAYS FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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3 Ways to be a Jedi Recruiter
Recruiters who need a boost due to Covid, Netflix-fatigue, WFH, home schooling - need to read this… Never let it be said that recruitment is just a job – it’s a “way” – like The Force. Like Jedi, committed recruiters need certain skills to negotiate, sell, change lives. To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you, and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders, or teachers. And being a recruiter is about knowing when to drop your guard. Knowing when to show passion and understanding is key! Knowing when to let the Wookie win is a skill!Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?).Jedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” Thanks Phil– The Force is strong in you!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
What Are the 3 Ways Recruiters Can Use Data to Drive Sales?
Recruiters! 80% of your time is spent focusing of the wrong tasks, and 72% of the candidates you place already being on your system before you source them elsewhere. How can you stop procrastinating, and start using your data to manage your clients and candidates to generate more ROI?My Interview with Adam at SourceBreakerI spoke with Adam Dale at SourceBreaker - who is committed to changing the way recruiters source through AI. I asked him 3 questions on how recruiters can use data to drive sales.1. Adam, give me your thoughts on how recruiters need to adapt to using data to drive their sales process?The very best recruiters offer the candidate or client a service that sets them apart from the competition, having the knowledge to provide added value, and SourceBreaker offers a one-stop-shop for recruiters to do just that.Market Intelligence builds credibility - The data you share with your candidates and clients can separate you from competitors by demonstrating you are the market leader and source of knowledge and increasing your credibility to become a trusted partner of your client. Trigger events, be in the know - Trigger events are a reason to pick up the phone at that time. Creating data that highlights flux within an organisation, such as funding rounds news or the hiring of a new senior exec and makes sure you are selling to the right company at the right time. How do you find and make the most of this data with SourceBreaker?SourceBreaker offers recruiters a one stop shop for that data and market intelligence and automates the process of finding it. Whether that be the latest news about a particular market or company, salary trends, candidate and job flow, and funding data. An example of this could be a startup has just received a round of Series B funding, which would infer they are going to be growing the team and scaling their operations to reach a growth goal set out in their investment plan. Our intel center will inform you the day this business closes the funding allowing you to engage straight away and have candidates ready to spec in.2. Adam, talk to me about new business development, versus account management in recruitment.We’ve created a toolkit which helps Recruiters reconvert existing clients. This can be used with or without SourceBreaker, but of course SB helps rapidly increase the return on your efforts, presenting market intelligence quickly for you in one place powered by automation for speed and efficiency to give you more time to build deeper relationships with clients. Plus, Recruiters need automation to notify them of jobs, and also to help them map out their clients, so that they can see all of their clients’ jobs. This is a much easier and rewarding way of managing an account! 3. Adam, Recruiters need more time to be effective, but procrastination is a time killer – how can your product help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?Recruiters have one of the most complex and varied roles out there, and are often asked to do lots of tasks that spread across different skill sets, from selling and negotiating, to research and data entry.SourceBreaker is designed to automate candidate searching and BD , so that the recruiter can do what they do best and get on the phone and speak with candidates and clients. This enables them to build deeper relationships, and make more placements. We save recruiters over 10 hours a week that they can reinvest in revenue generating activities, and get away from the tedious, but necessary, stuff like building searches, trawling client websites for jobs and manually adding candidates to the CRM.Talking of Recruiters Having More Time and Making More Sales...Could you save your recruiters an hour a day, which is 6 weeks a year? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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3 Stats to Help AI Have a Purpose in the Recruitment Process
Recruiters' inboxes are either crowded with the wrong job applications, or ironically empty. They're potentially wasting 13 hours a week screening candidates that are not worthy of their jobs, and they all want AI, but don't know where to start.2021 has to be a year where recruiters engage more with tech, data, and systems, so that they can engage better with their candidates, clients, and colleagues. How can AI (artificial intelligence) help?My Interview with Gareth Christian at ReciiI spoke with Gareth Christian at Recii. They specialise in conversational AI - wow that sounds cool! It's basically where your website helps screen out the candidates you don't want to apply for your jobs, and helps the ones that do, get through to you. I asked Gareth 3 questions about how conversational AI can help recruiters be more productive.1. Gareth, if 50% of candidate applications are a poor fit, how can we make sure that this doesn't bottleneck a recruiter's inbox?The last 12 months has seen a fundamental shift in the recruitment world from a candidate driven market to a role driven space. There’s been a 10-fold increase of job applications - some recruiters can now receive as many as 500 applications.Hence the knock-on effect is that more time is needed for screening. The recruitment process becomes bottled necked at the front, and there’s little time for the rest of the process. This is creating poor candidate (and colleague) experience.It affects sales, too - time to hire is increased and this impacts the consultant’s ability to generate sustainable revenue.Think about how can AI help “declutter” this part of the process.2. Gareth, if 13 hours spent screening candidates each week, with little time for candidate care, and this negatively impacts on candidate experience?With the massive increase in job applications, recruiters need to ensure they are speaking with the correct candidates. With application volumes increasing this can mean less time focusing on processes that can generate revenue.Conversational AI can speak to 000’s of candidates every minute, working through a database and applications to ensure each candidate file is updated, accurate and compliant. It can also remove unconscious basis through screening standardisation, suitability grading and soft skill assessment. A great help for D&I improvements.3. 76% of recruiters believe AI will have an impact on recruitment yet currently, only 10% embrace some form of AI - thoughts Gareth?The coronavirus pandemic has forced the recruitment industry to adopt new ways of working – working from home, technological and agile approaches to recruitment are key.The recruitment industry has always focussed on human interaction, and AI has been seen as “anti-recruiter” – when in fact it could be the driver of better candidate, client, and colleague experience. The key is understanding where in the recruitment process AI is best sat, and how it can boost the rest of the process.---Every piece of tech in your recruitment business needs to serve a purpose, and not simply be a cost. It needs a job to do - and it needs to deliver. AI and automation can take a lot of pain away in 2021 - where is your pain? No time, too many candidates, recruiters doing too much admin, dirty data, not enough jobs? How can tech help?Talking of Recruiters Having More Time and Making More Sales...Could you save your recruiters an hour a day, which is 6 weeks a year? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Recruitment Automation: Candidates, Clients, Colleagues, Cash - COOL!
Recruiters need clean data, speedy sourcing, candidate management, effective recruiters, smart marketing, aftercare to manage accounts, reconversions, sales, happiness - oh! and a time machine! Or maybe, you simply need automation? Here's a series of recruitment automation webinars about recruitment automation to help you see how awesome you could get your people, processes, data and profit!In 2021 Recruitment Automation Will Drive Recruitment Productivity and Sales......and enable you to focus on “data-based selling” which will be the norm by 2025.Experience-based selling is on the decline, and recruiters will need to use their data more effectively to deliver candidate, client, and colleague experiences, which drive cashflow and profit.Herefish can significantly help you deliver a best-in-class workflow, but what are the best recruitment automations for your candidates, clients, and colleagues?Join myself and Ben Carter from Herefish in our series of 4 speedy “lunch and learn” 30-minute webinars. We focus on the 4Cs:Candidates – which automations could help you improve candidate experience and monetise your Bullhorn CRM? watch recording (it's ace!)Clients – which automations can help you drive your DB and account management more effectively? watch recording (it's ace!)Colleagues – which automations will help you and your teams be more productive? watch recording (it's ace!)Cool – which automations are the coolest ones they we have seen, or the ones that they want to see recruiters using? watch recording (it's ace!)Steve Skills saved 188Hrs in 4 Weeks with our Herefish recruitment automation training. Now they have cleaner data, organised recruiters and improved candidate happiness!Improve Speed and Pipeline Productivity - Automation Tips!Do you need more time? Do you want to be more productive – generate more fees, whilst improving the candidate, client, and your own, experience? Of course you do… WATCH THE RECRUITMENT AUTOMATIONS WEBINARSREAD ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND HEREFISH
Recruitment HIIT
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