3 Stats to Help AI Have a Purpose in the Recruitment Process
Recruiters' inboxes are either crowded with the wrong job applications, or ironically empty. They're potentially wasting 13 hours a week screening candidates that are not worthy of their jobs, and they all want AI, but don't know where to start.2021 has to be a year where recruiters engage more with tech, data, and systems, so that they can engage better with their candidates, clients, and colleagues. How can AI (artificial intelligence) help?My Interview with Gareth Christian at ReciiI spoke with Gareth Christian at Recii. They specialise in conversational AI - wow that sounds cool! It's basically where your website helps screen out the candidates you don't want to apply for your jobs, and helps the ones that do, get through to you. I asked Gareth 3 questions about how conversational AI can help recruiters be more productive.1. Gareth, if 50% of candidate applications are a poor fit, how can we make sure that this doesn't bottleneck a recruiter's inbox?The last 12 months has seen a fundamental shift in the recruitment world from a candidate driven market to a role driven space. There’s been a 10-fold increase of job applications - some recruiters can now receive as many as 500 applications.Hence the knock-on effect is that more time is needed for screening. The recruitment process becomes bottled necked at the front, and there’s little time for the rest of the process. This is creating poor candidate (and colleague) experience.It affects sales, too - time to hire is increased and this impacts the consultant’s ability to generate sustainable revenue.Think about how can AI help “declutter” this part of the process.2. Gareth, if 13 hours spent screening candidates each week, with little time for candidate care, and this negatively impacts on candidate experience?With the massive increase in job applications, recruiters need to ensure they are speaking with the correct candidates. With application volumes increasing this can mean less time focusing on processes that can generate revenue.Conversational AI can speak to 000’s of candidates every minute, working through a database and applications to ensure each candidate file is updated, accurate and compliant. It can also remove unconscious basis through screening standardisation, suitability grading and soft skill assessment. A great help for D&I improvements.3. 76% of recruiters believe AI will have an impact on recruitment yet currently, only 10% embrace some form of AI - thoughts Gareth?The coronavirus pandemic has forced the recruitment industry to adopt new ways of working – working from home, technological and agile approaches to recruitment are key.The recruitment industry has always focussed on human interaction, and AI has been seen as “anti-recruiter” – when in fact it could be the driver of better candidate, client, and colleague experience. The key is understanding where in the recruitment process AI is best sat, and how it can boost the rest of the process.---Every piece of tech in your recruitment business needs to serve a purpose, and not simply be a cost. It needs a job to do - and it needs to deliver. AI and automation can take a lot of pain away in 2021 - where is your pain? No time, too many candidates, recruiters doing too much admin, dirty data, not enough jobs? How can tech help?Talking of Recruiters Having More Time and Making More Sales...Could you save your recruiters an hour a day, which is 6 weeks a year? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Automation: Candidates, Clients, Colleagues, Cash - COOL!
Recruiters need clean data, speedy sourcing, candidate management, effective recruiters, smart marketing, aftercare to manage accounts, reconversions, sales, happiness - oh! and a time machine! Or maybe, you simply need automation? Here's a series of recruitment automation webinars about recruitment automation to help you see how awesome you could get your people, processes, data and profit!In 2021 Recruitment Automation Will Drive Recruitment Productivity and Sales......and enable you to focus on “data-based selling” which will be the norm by 2025.Experience-based selling is on the decline, and recruiters will need to use their data more effectively to deliver candidate, client, and colleague experiences, which drive cashflow and profit.Herefish can significantly help you deliver a best-in-class workflow, but what are the best recruitment automations for your candidates, clients, and colleagues?Join myself and Ben Carter from Herefish in our series of 4 speedy “lunch and learn” 30-minute webinars. We focus on the 4Cs:Candidates – which automations could help you improve candidate experience and monetise your Bullhorn CRM? watch recording (it's ace!)Clients – which automations can help you drive your DB and account management more effectively? watch recording (it's ace!)Colleagues – which automations will help you and your teams be more productive? watch recording (it's ace!)Cool – which automations are the coolest ones they we have seen, or the ones that they want to see recruiters using? watch recording (it's ace!)Improve Speed and Pipeline Productivity - Automation Tips!Do you need more time? Do you want to be more productive – generate more fees, whilst improving the candidate, client, and your own, experience? Of course you do… WATCH THE RECRUITMENT AUTOMATIONS WEBINARSREAD ABOUT RECRUITMENT AUTOMATIONBOOK A CALL TO DISCUSS BULLHORN AND HEREFISH
Recruitment Automation – Improved Speed, Cleaner Data, Increased Sales with Members Only
Recruitment Marketers and Leaders will see and hear me talking a lot about recruitment and marketing automation. As part of my mission to train and mentor recruiters and their marketers to generate more speed and pipeline, recruitment automation is firmly at the centre of what my team and I are helping recruiter with... Here's an event to talk a little about theory and a LOT about cleaner data, improved speed, better candidates, stronger sales, happier, organised recruiters! Who thought marketing could do all of that?Recruitment Automation - More Than Email Marketing On Speed!Simon at Member's Only has asked me to join his Recruitment Supplier Showcase '21 - a three-day online event to see recruitment agency products and services and hear from some of the industry’s preeminent thought-leaders.There are a lot of online events for recruitment - you need to attend ones that give you less theory and more "bulls-eye" practical content that you can take away and do something with - my talk will do just that!On, 24/03/21, 11:00GMT I'll be talking about recruitment and marketing automation - and giving practical ideas to help marketing DRIVE the sales process rather than simply react to it.What is recruitment automation? How do recruitment marketers lead the way and use it to generate sales?What automation ideas will increase speed and add to the pipeline for sales and marketing ROI?BOOK YOUR PLACE HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
4 Minutes for Recruitment Marketing to Generate Real ROI
Recruitment Leaders, and their Marketers, need to get ready for 2021. You need to develop higher expectations of what recruitment marketing can and should achieve. Here’s a pep talk that I gave at the beginning of the recent APSCo Marketing Forum. 4 Minutes for Recruitment Marketing to Generate Real ROIEven before Covid, getting your head around how sales and marketing could be more connected was a challenge:DataSystemsProcessPeople... were often misaligned. And FOMO meant that best practice sales-led marketing was sacrificed in favour of “Quick! Throw something at the wall!”.And with our sectors rapidly evolving, learning and development has never been more important. Staying up to speed with best practice use of marketing and sales tech and data is going to be a crucial goal for 2021.As a sales and marketing mentor in recruitment, I know that there's lots of change happening in the industry. Right now there's lots of positive tech and best practice ideas; recruitment automation and data monetisation has never been more important. Are your sales and marketing teams geared up? Or are you simply spending your profits on technology and data storage?Recruitment Marketing and Sales is a Time GameThe thing you have to focus on is how can you generate more time for your recruiters to be effective, and you need more time to make changes to your business.You need more time to either hire or training your experienced staff to be more effective. So fixate on small changes that you might be able to make to your business (or even large ones) to create more time, because that's where you're going to be able to build more become a much more stable business.Recruitment Marketing and Sales is a Numbers GameLook at the stats I share in the video below. Think:Data-based sellingLess time sourcingMore time retainingLead generationAnd, automating your recruitment to work less hours, bill more clients, hire less staff. - or indeed all 3!Watch this 4 minute pep talk for recruitment leaders and marketers. Shout if you’d value a call to go through how 2021 is a moment away and could be a lot more “fun/profitable” than 2020 if you have a connected sales and marketing function.Watch the Recruitment Marketing Pep Talk I Gave to APSCo MembersTalking of 2021 Being Awesome...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Marketing and NFI - The Ultimate ROI?
Recruitment Leaders and Marketers may have heard me talking about the "Colouring-In-Department" before... You'll perhaps have heard me speak / read my blogs about marketing ROI needing to be more sanity than vanity. Here's a webinar to nail recruitment marketing ROI!Clicks, content, copy, and colour are not goals - they're tactics to generate the 4Cs - candidates, clients, colleagues and cash! Marketing ROI for Recruitment - the NFI WayMeet Luis Rolim, Group Marketing Director at Phaidon International at our next APSCo Marketing Forum chaired by myself and the lovely Niomi Cowling of Hamlyn Williams. Luis manages six recruitment brands across three continents, and leads a team of 10 recruitment marketers.On Monday 30 Nov, 14:00, he shared online how Phaidon’s marketing operation has been transformed into an NFI generating strategic partner to the business.What is NFI to Sales, Marketing and Recruitment?This is an interactive online session for those responsible for marketing, whether you be a fully fledged recruitment marketer, or a leader / manager who needs to tackle specific sales-led marketing projects. You'll be looking for inspiration and ideas to help define your business’ growth plans and deliver trackable NFI through lead generation. Now's the time!Watch the full APSCo Recruitment Marketing Forum Webinar HereAnd Watch My Pep Talk for Recruitment Leaders and MarketersWe mentor recruitment marketers, and coach their leaders and sales teams to be more connected and smart. We connect your sales and marketing to deliver the 4Cs - Join our Recruitment Marketing Academy.READ ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Forget Candidate Experience! What About Recruiter Experience?
Recruitment leaders - before Covid, was this you and your business?Too much data, not enough information…Too many applications, not enough candidates…Too many leads, not enough invoices…Too many systems, not enough process…Whether you have a team who have been, or are still on, furlough… Whether they are all back to work, in the office, or working from home…How can you get your recruitment team, and recruitment business, back on track?And do you even want to go back to what you had before?You likely want to:Increase productivityCreate more accountabilityImprove the recruiter experienceAnd you want to create a flexible and sustainable recruitment business to prepare you for the disruption that lies ahead. Your technology and team have never been more important. How can you use it and them to improve your recruiter experience, and thus your recruitment business?Watch My Speedy 20min RecExpo Seminar on Recruitment TrainingTalking of Recruiters Being Happier...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Herefish Automations - Bullhorn Recruitment on Speed
Recruitment automation is the new black - it's become a deal maker for many recruitment businesses especially during this time of need for more effective sourcing and sales.I'm delighted that Barclay Jones is now working with recruitment companies to not simply implement Herefish, but help our clients effectively integrate it into their workflows to improve speed and pipeline. Recruitment Automation - The Ultimate ROI?Recruitment leaders, and their marketers and recruiters, who want to work more smart with the data and systems they have will see automation as a life saver. In fact, Herefish's ROI calculator gives you an idea of how many Tesla you could buy with it's ROI!It's never been more important to work with what you have, and simply "monetise" it.You're likely to have all of the data you need, in fact 72% of candidates placed last year, you already had, but spent time and money sourcing them elsewhere (facepalm!) And you're 60-70% more likely to reconvert an existing client, than make money from new clients.But still, the chase is what's comfy; sourcing for 13 hours a week and not following up 80% of leads is the norm. Effective recruitment process is in the eye of the beholder. A lot is being left to chance.Recruitment Automation = No Need for More Recruiters?The recruitment sales model has always been to hire more people. When automation is mentioned as an enabler, recruiters frown at the thought of being replaced by robots. But automation isn't about replacing recruiters - it's about doing the recruitment jobs you don't have time (or people) to do. Best practice can be achieved!Being part of a team who has worked in recruitment tech, training and marketing for 20 years, I'm often frustrated with how recruitment tech can unwittingly turn sales people into admin. Surely tech is supposed to do the heavy lifting?Recruitment Automation = A Time SaverWhat do you want to do, but don't have time? What should your recruiters be doing but don't do?What can you automate that makes time for you to place more, bill more, sleep more?We'd all love to go back to pre-Covid and gear up for the lockdowns, but without time-machine tech, all we can do is be more effective with the future. I'm on a mission to save every recruiter 1 hour a day (30 days a year) so that they have more time to bill. Herefish sits well within my team's arsenal.Recruitment Automation Case StudyI have a client who uses Bullhorn and Herefish, and we deliver all of his Bullhorn and Induction training. He had his best ever month this April (yes, this April... ) and is hiring his 3rd 2020 cohort. Herefish is embedded into his recruitment workflow. Recruiters simply select who they want to have calls with and Herefish does the heavy lifting. Glorious!How to Get Your Recruitment Automated? READ ABOUT OUR BULLHORN TRAINING AND HEREFISH ROIBOOK A CALL TO DISCUSS BULLHORN AND HEREFISHPS: Listen to my podcast with Jason from Herefish - we talked about recruitment automation, and look at our latest Herefish tips.
The Sales-Led Recruitment Marketing Challenge
Now more than ever, recruitment marketers need to deliver real value. But where does marketing fit in to the new muddled landscape? And how are they prepared for the new normal?Recruitment Leaders and Recruitment Marketers! Do I have a high energy recruitment sales and marketing webinar for you! Your sales and recruitment teams don't care if you have event fatigue - they need leads (and you need to generate them).Your candidates and clients assume if they don't hear from that you don't care, and will go elsewhere.Treat your brain to a high energy 45-min workout - Simon and I have some tips and tricks to help you create a 90-day sales and marketing plan to keep your 3Cs (candidates, clients, colleagues) attracted, engaged, converted, and retained.Plus, I share some of my tips from the Recruitment Marketing Academy I run for marketers who want to be the "biggest billers" in their recruitment business.Recruitment Marketing Being Accountable and ValuableWith COVID creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. A recent survey of recruitment marketing professionals asked the following questions:What were your plans to improve prior to COVID lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?Join myself and Simon Lewis from Members Only for an engaging session as we lift the lid on answers to the above recruitment sales and marketing questions, helping to understand the role of the recruitment marketer moving forward and how we can make ourselves truly accountable and VALUED.Watch My Sales and Marketing Webinar HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruiters! Which 3 Things Can Stop Random Candidates Applying to Your Jobs?
Recruiters are receiving more job applications than ever - before Covid 250 per job, and now with mass redundancies, and some markets booming, recruiters are drowning in candidates, and this is causing bottle necks and lag!I've pulled out one of my Job Adverts Tips from Recruitment HIIT (our on demand recruitment training platform). This job adverts tip will help you reduce the number of random applications you receive from aspiring candidates, and improve the quality of your job advert responses. I know you need more time in your day to generate your fees.My Job Adverts Tip for RecruitersDo you want to improve the quality of your job advert responses?Do you want to add some personality to your job adverts - after all, they are a vital part of the sales process?Do you need inspiration to take a dull, boring job spec, and "pimp it" to help you generate a healthy candidate (and client) pipeline?Watch My 1 Minute Job Adverts Tip Here - AKA My Latest HIITTalking of Recruitment TipsCould you save an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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