Is Recruitment Ready for AI? Why 2025 Should Be Your

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There’s no doubt that AI is reshaping recruitment—but is the recruitment industry truly ready for it?

In a recent battle planning chat with a client, I raised concerns about the readiness of most recruitment businesses to adopt AI meaningfully. While AI is already being used for tasks like note-taking, blog writing, research, creating prompts to help with screening and sales, I think that real transformation requires much more thought and time.

For most recruitment firms, poor data quality and fragmented recruitment processes remain major barriers. If 2024 was the year of AI curiosity, 2025 needs to be the year of AI readiness.

Get Your Recruitment House in Order First

I think that recruitment leaders need to use the next 6–12 months to improve internal systems, particularly focusing on data hygiene (data wealth) and process automation. Too many firms are chasing shiny AI tools before ensuring their candidate and client data is clean, current, and usable. In fact, many recruitment CRMs are disorganised—polls show that messy and unstable databases are the norm, not the exception.

Automation Struggles

Even the biggest players are feeling the pinch. I often hear of large enterprises struggling to get automation really driving performance due to internal resistance and territorial "leave my data alone" behaviour. Siloed departments, and change-averse individuals can inadvertently block progress, making it difficult to implement even basic automations and change.

Plus, as much as the industry is keen to adopt efficiencies and tech, it's often not driving change through continuous, engaging, recruitment training.

Automation and AI needs to be "sold" to recruiters with a WIIFM (What's in it for me?) approach. Even the best-intentioned recruiter may find it hard to step into the space that automation and AI creates for them.

And if you've been hired / or hired in the last 5 years the turbulence, blind-siding, speed of change, means that stopping to take a breath and ensure best practice is a big ask!

AI Can’t Replace Relationships (Yet!)

My client gave a compelling example of AI not really driving the best outcome when their client was trying to use AI instead of their recruitment business.

Luckily my client had the time and knowledge to step in and prevent their client from making a mistake.

AI had failed to select the right candidate for a role, missing vital nuances only a seasoned recruitment consultant would catch. They campaigned for the candidate that AI had rejected. The client interviewed and offered!

It’s a strong reminder that recruitment remains a relationship-driven business. AI can support consultants, but it can’t replace their ability to read people, understand market subtleties, or build long-term trust. (Yet...)

Getting Back to Being Recruitment CONSULTANTS

I encourage recruitment leaders to rethink traditional recruiting models—especially the classic 360 / 180 recruitment role.

With automation and AI streamlining admin and sourcing, do you really need consultants to do everything? This could be the moment to specialise, refocus roles, and hire people who are better suited to today’s more tech-enabled recruitment landscape.

There are way too many recruitment consultants who are actually recruitment co-ordinators / administrators. Large, dirty data sets, managed by untrained recruiters makes for a very transactional process, and this is at a time when recruiters really need to get back to consulting. (The clue is in the job title...)

From Vicious to Virtuous

The recruitment industry’s heavy reliance on LinkedIn— which I think is one of the dirtiest databases—is another sign that recruiting firms aren’t maximising their own data or opportunity. The irony? Many of the best candidates are already sitting in your CRMs, but are overlooked in favour of job boards and external sourcing. This results in a vicious cycle of wasted time, rising costs, and lost opportunities.

A recent poll confirmed this.

Instead, recruitment businesses must create a virtuous cycle: invest in clean data, automate wisely, and help consultants to focus on consulting. With proper engagement, re-engaged candidates and clients can convert faster and generate more revenue than cold leads.

The Road Ahead for Recruiters

My client summed it up well: their goals for the next six months are about efficiency, pushing back against unfair client demands, and focusing on higher-value deals.

Yes! This is the mindset the industry needs.

AI isn’t magic—but with smart preparation, clean data, and clear processes, it can be a game-changer for recruitment. Let 2025 be the year your recruitment business gets truly AI-ready.