Blogs by tag - ROI · Barclay Jones

Automation RoI Webinar Series: Unlock Bullhorn Part 2 ~ Create a Virtuous Circle of Candidates

Recruiters and leaders — ready to do less admin and make more placements?Do you need to be less reliant on LinkedIn and Job Boards, and have a more engaged, valuable database of candidates?Then Part 2 of our "Unlock Bullhorn with Automation" webinar series is for you. We'll fixate on candidate management and engagement.REGISTER NOW💡 Why Candidate Management and Engagement MattersIn our recent Bullhorn Tips Webinar, we asked recruiters about their candidate management strategies.The results?🙈Most recruiters said their CRM was out of date.🙉Even more admitted their candidate engagement was reactive at best.🙊And LinkedIn and job boards still dominate, draining time and budget.AKA vicious cycle. You source externally, internal data gets colder and becomes irrelevant, sourcing becomes slower and costlier. And the cycle repeats.📊 Candidate Management by the Numbers:70%+ of placed candidates already exist in your CRM.It costs 6x more to source a new candidate than to re-engage.Recruiters spend up to 1/3 of their time on admin.Re-engaged candidates are 2x more likely to be placed.Now ask yourself: What if that cycle could be flipped?💥 From Vicious to Virtuous: Using Automation to Flip the Recruitment ScriptInstead, imagine a virtuous circle where:✅ Your CRM is rich with warm, engaged talent.✅ Your pipeline is always ready, without needing a new job ad.✅ Candidates actually reply to your emails.✅ Admin drops, and placements rise.That’s the power of Bullhorn Automation.Join us for this free webinar and learn how to use Bullhorn Automation and smart workflows to build—and sustain—a thriving talent pipeline.This is part of our "Unlock Bullhorn" Automation webinar series.📅 Webinar Highlights🛠️ Real-Life Automation Tips to Drive Recruitment Workflows:Automate outreach to dormant candidates (without sounding robotic).Keep silver medalists engaged for future roles.Trigger real-time updates when candidates change jobs or locations.Build loyalty with consistent communication at every stage of the journey.Drastically reduce sourcing times and costs.💸 Turn Data Health into Data WealthThis Webinar is for you if:You’re tired of LinkedIn / Job Board over-reliance.You want to scale your placements—not your sourcing costs.You want a Bullhorn CRM to be a database and not simply be a data dump.📍 Save Your Spot!When? 21 May 2025: 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 24 April 2025: Automate sourcing to find qualified candidates faster and with less effort.Watch the recording💬 21 May 2025: Engage with candidates on autopilot and nurture relationships effectively.Register Now📈 Date TBC: Boost lead generation using automation to improve conversion rates.💡 Date TBC: Streamline your recruitment processes for maximum efficiency and profitability.Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ ABOUT OUR AUTOMATION BUDDY SERVICECONTACT US ABOUT BULLHORN ROI
Protect Your Pipeline with this Antidote to Backdoor Placements

Backdoor placements are often an "invisible" pipeline killer. Yet they are also a great opportunity to recover lost revenue. Silver linings! Are you missing out on smashing target by not actively managing backdoor placements? 20 Years Ago, in a Land Far Away...In Lisa and my younger days (20 years ago), we created a report to track theoretical backdoors, and had a team calling candidates at the employer they'd recently had an interview with. If they answered, they were put through to the recruiter to begin recouping the lost fee.Surely time has moved on and there are more effective and tech-driven ways of doing this? Plus, surely recruiters are better at sales admin and relationship management now, so back doors are less common? I'm not so sure... If anything more data and tech has actually created a less robust process in many firms.Let’s explore why tracking backdoor placements is critical and how to implement best practices and technology for spotting and reducing them.The Financial Impact of Backdoor PlacementsWhen a candidate you’ve introduced to a client is hired without your knowledge or agreement on fees, you lose the fee. This often happens when terms of business aren’t adhered to, or when a client chooses to go behind your back. Consider this: one recruiter we’ve worked with reported uncovering at least one lost fee per consultant annually. For a team of 30 recruiters, that’s a staggering £150,000 in potential net revenue. In one instance, a single backdoor placement resulted in a recovered fee of £32,000. These numbers are too significant to ignore.Additionally, recruiters often spend resources sourcing candidates from external platforms instead of leveraging their databases. Tracking and addressing backdoor placements encourages better use of internal resources while ensuring you recapture fees rightfully owed to your business.Building Trust and Strengthening Your Recruitment ProcessClients: Actively managing backdoor placements helps you optimise your client relationships. Clients who circumvent your terms of business do not value your partnership. Using Bullhorn to flag these incidents creates transparency and helps you spend time on clients who value you.Candidates: Additionally, having a proactive backdoor placement management process complements your silver medalist strategy. Silver medalists are candidates who reached advanced stages of the recruitment process but were not placed. By regularly engaging these high-potential candidates through your tracking systems, you keep them warm for future opportunities while minimising your reliance on external sourcing.Best Practices for Managing Backdoor PlacementsTrack Every Interaction: Ensure your CRM system captures interview stages and outcomes, even for candidates rejected at early stages. Use detailed note types like “Rejected at Interview” or “Rejected at CV Send” to maintain a clear record.Standardise Your Terms: Attach your terms and conditions to every client communication. This ensures clients can’t dispute fees later and provides you with a reliable audit trail.Monitor Data Ownership: Many lost placements are tied to inactive users or former consultants. Assign ownership of these candidates to managers to maintain visibility and accountability.Automate to Remove Human Error: Implement automation to consistently track candidate progress and flag potential backdoor placements. This minimises manual errors and improves data integrity.Automation - The Antidote to Backdoor PlacementsDuring a recent Bullhorn Automation User Group, I was asked about my top 3 ways to use automation. Backdoor placement management is one of those 3 ways. These 2 automations are a must of you are set on prevention and pipeline maximisation:Interview Confirmation automation: If you already use these automations, add a notification step, x months after the interview date. Choose a timeframe which suits your sector the best.Check Past Interviews (Backdoor): If you don't use Interview Confirmation automation, create a stand alone automation that tracks the interview date and does not have placement. Add a wait step x months later to send a notification to your recruiter to check-in with the candidate and check they don't have a new job. You could even do what Lisa and I set up in a previous life and call the employer and ask to speak to the candidate. If they answer... bingo!Process and Tech Is KeyUse tech to prevent them.Use tech to spot them.The bottom line is that backdoor placements aren’t just about recovering lost revenue; they’re an opportunity to refine your recruitment strategy, strengthen client and candidate relationships, and ensure your systems are robust enough to thrive in a competitive market. Take control, and turn these challenges into wins for your recruitment / staffing agency.And if you need help on your processes, your data, and your Bullhorn adoption / ROI - call us - we can help.Automation and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.Automation: We coach to inspire, and build your automations so you can recruit and sell!Bullhorn: We optimise, train, and improve RoI from your key recruitment system.READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
Automation RoI Webinar Series: Unlock Bullhorn Part 1 ~ Source Faster and Easier

Recruiters and leaders — do you need to spend less time sourcing and more time placing and having holidays?Do you need to be less reliant on LinkedIn and Job Boards, and increase your speed and quality of hire?Then Part 1 of our "Unlock Bullhorn with Automation" webinar series is for you. We'll fixate how you can use automation to improve your sourcing time and results.💡 Why Using Automation to Source MattersIn our recent Bullhorn Tips Webinar, we asked recruiters about where they source from first. And surprise! Linkedin and Job Boards were the usual suspects, followed by Bullhorn / Email inboxes etc...But this just doesn't add up when you consider the stats below...🔍 70–80% of placed candidates are already in your ATS/CRM Many recruiters overlook their existing talent pool and jump straight to job boards or LinkedIn. That’s time and money wasted on sourcing externally. Source: Bullhorn⏳ Recruiters spend an average of 13 hours per week sourcing candidates for a single role That’s nearly ⅓ of the average workweek just finding people, before any outreach or interviewing begins. Source: Entelo💸 It costs up to 6x more to source a new candidate than to re-engage an existing one Reaching out to warm candidates already in your system isn’t just faster—it’s smarter for your bottom line. Source: Beamery / Lever🎯 High-performing recruiters are 2x more likely to use sourcing automation tools Automation is becoming the secret weapon for sourcing speed and effectiveness. Source: LinkedIn🧊 60% of recruiters say they rarely revisit past candidates This leads to duplicated effort, missed opportunities, and databases turning cold. Source: BullhornIn today’s fast-paced recruitment world, automation is essential. It saves time, improves efficiency, and drives better results. But often we hear: I don't want to roboticise my business. I don't need automation - it won't work in my sector. Automation is just for mass mailing - we don't do that. These statements couldn't be more wrong... Automation cleans data, removes admin, creates opportunities and call lists, generates leads. And more... if you know how to weaponise it! 💥Don't Just Buy Bullhorn - Own It!Don't buy Bullhorn, not optimise it, then frown at the lack of RoI. Don't create "busyness" with ineffective workflows, dirty data, and poor performing recruiters, and thus a lack of RoE. Get off of the sourcing hamster wheel, and spend more time on the real work of recruitment - consulting!📅 Webinar Highlights🛠️ Real-Life Automation Tips to Drive Stronger Sourcing from your Bullhorn Database:✅Remove the perceived barriers to sourcing from Bullhorn.✅Engage candidates to keep them warm and sourceable.✅Use our current favourite automation to drive up high quality job applications.✅Use a cool feature in Automation to automatically match candidates to your jobs.Watch this webinar if:You’re tired of LinkedIn / Job Board over-reliance. You need to speed up and the improve the quality of your hires.You want to scale your placements—not your sourcing costs.You want your recruiters to love sourcing from Bullhorn, so that they need less tools and have more time to place and sell.Watch Part 1 of our Unlock Bullhorn Series: Source Faster and EasierPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 24 April 2025: Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 21 May 2025: Engage with candidates on autopilot and nurture relationships effectively. Register Now📈 Date TBC: Boost lead generation using automation to improve conversion rates.💡 Date TBC: Streamline your recruitment processes for maximum efficiency and profitability.Automation BuddyWe are Bullhorn Automation and Bullhorn experts. We are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and / or build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICE
Automation ROI Webinar Series: Data = Clean and Monetised! Part 2

Is your recruitment data trusted, and worth something? Or are you struggling with dirty, outdated CRM data?Is admin a drag, sourcing time consuming, and you're having to pay LinkedIn and Job Boards for the privilege of accessing data you already have in your Bullhorn system? Then this 2-part webinar series is for you!In part 1 of our Clean Data Series we discussed the "WIIFM" of recruitment data hygiene and the challenges dirty data brings. What should your standards be, and where do you start? Next? Part 2 will explore some great automation ideas to help you clean and monetise your recruitment data.Click to watch part 1Scroll down to watch Part 2...Your Most Valuable Recruitment AssetYour recruitment database is your most valuable asset—but only if it’s clean, accurate, and up to date. Too often, recruiters can’t trust their own data, leading them to waste time, money, and energy sourcing rather than closing deals. Opportunities are missed and lost and pipelines are riskyBut... Did you know? Two recruiters generated £1.2M in perm revenue simply by using clean, automated data workflows! Imagine what you and your team could achieve with a Bullhorn they trust and use effectively!Part 2: Automation Ideas to Help Your Clean and MonetiseThis power-packed recruitment automation webinar will cover:✅How to Automate Data Cleansing– Keep candidate and client records fresh without lifting a finger.✅Building Transparent and Accurate Job Pipelines– No more ghost jobs clogging your system.✅Automating Data Enrichment– Keep placements and contact details updated automatically.✅Spotting Dirty Data– We’ll share 4-5 pre-built lists to identify old, incomplete, and duplicate records.✅Keeping Recruiters Focused on Live Jobs– Say goodbye to old, inactive roles distracting your team.✅Updating Placement Data Effortlessly– Automate updates to current company, job title, salary, and employment preferences.By the end of this webinar, you’ll have a clear, actionable strategy for keeping your Bullhorn data in tip top shape—without adding more work to your recruiters' desks.🚀 Who Should Watch Our Automation RoI Webinar?This webinar is designed for:✔️ Recruitment Leaders and Owners – Maximise Bullhorn value and increase revenue.✔️ Recruiters – Reduce admin, find candidates faster and make more placements.✔️ Ops and Tech Teams – Improve CRM efficiency and automation.🎯 Watch Our Automation RoI Webinar... Take Control of Your DataDon’t let bad data hold your recruitment business back. Watch and learn how to turn your Bullhorn CRM into a revenue-driving machine!Let's get clean, monetised and ready to "thrive in 2025!"Automation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICE
5 Reasons Why Recruitment Leaders Need to Monetise Their Data

In today’s competitive recruitment landscape, data is your most valuable asset — yet many recruitment leaders fail to leverage it effectively.Instead, recruiters hoard data, struggle to find it, and then pay LinkedIn and job boards to gather more.Sound familiar?It’s time to break the cycle and start monetising your recruitment data.Watch our Automation RoI webinar, where we dive into data health and monetisation—and why it’s critical for your business. WATCH IT HERE 5 Reasons to Prioritise Monetising Your Recruitment DataReduced Costs - Less Need for Linkedin and Job BoardsRecruitment leaders collect vast amounts of data—candidate applications, interview feedback, calls, emails, CVs - but too often, it remains uncoded, unquantifiable, and unused. And then more job adverts are written and more data is collected... What a vicious cycle!Increased EfficiencyInefficiencies in recruitment waste time and money. Get your data cleaned and valuable. Shorten sourcing and placement times. Keep active candidates and clients focused on you. Stop missing opportunities with protracted sourcing and recruitment times.Stronger 3Cs (Candidate / Client / Colleague) ExperienceCandidates expect transparency and efficiency. Clients expect intel, speed, solutions. Colleagues need easy processes and barriers removed. New Revenue Streams - Old to Gold?Weaponise your old data - turn it into gold! Which juniors from years back are sat in your Bullhorn database waiting to be contacted now that they are more senior? Which placements are now viable contacts you can sell to?Protect Your Process, Brand, and BusinessSimply mining data that everyone else (clients and competitors) have access to isn't a great strategy for protecting your business. Let them waste time, money, and tears on dirty data. Build your brand on the USP of "I have what you want, desire, and need". Be known for your people, process and communities. Old to Gold...Your data is a goldmine—if you clean and use it properly. Whether through automation, better insights, or revenue-generating analytics, monetising your data gives your recruitment business a competitive edge.🤖 Watch data webinar and learn how to monetise your recruitment data.WATCH IT HereAutomation Buddy and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
Automation ROI Webinar Series: Data = Clean and Monetised! Part 1

Attention Recruitment Leaders and Recruiters! Are you struggling with dirty, outdated CRM data? Tired of wasting time on manual admin and spending too long sourcing instead of making placements? Then this 2-part webinar series is for you!Join us for the next 2 webinars in our Automation RoI Webinar Series and learn how automation can clean and enrich your Bullhorn data, ensuring you and your team works smarter, not harder.Scroll down to watch Part 1...Part 1: Why Does Data Health Matter?Your recruitment database is your most valuable asset—but only if it’s clean, accurate, and up to date. Too often, recruiters can’t trust their own data, leading them to:❌ Spend unnecessary time sourcing instead of closing deals.❌ Miss out on placements because candidate and client records are outdated.❌ Struggle with inaccurate job pipelines and revenue forecasting.❌ Lose money on bad data instead of monetising what’s already in their Bullhorn system.Did you know? Two recruiters generated £1.2M in perm revenue simply by using clean, automated data workflows! Imagine what you and your team could achieve with a Bullhorn they trust and use effectively!📅 What You’ll Learn in This WebinarThis informative recruitment automation webinar will cover:✅ Monetised Data: WIIFM?✅ Common challenges to data quality ✅ Where could/should you start? ✅ Standards - what are the ideal data standards for your recruitment business? ✅ Automation suggestions to help you clean your data By the end of this webinar series, you’ll have a clear, actionable strategy for keeping your Bullhorn data in tip top shape—without adding more work to your recruiters' desks.🚀 Who Should Watch this Webinar Recording?This webinar is designed for:✔️ Recruitment Leaders and Owners – Maximise Bullhorn value and increase revenue.✔️ Recruiters – Reduce admin, find candidates faster and make more placements.✔️ Ops and Tech Teams – Improve CRM efficiency and automation.Next? Part 2: Automation Ideas to Help Your Clean and MonetiseClick to Watch Part 2Automation BuddyWe are Automation experts and Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICE
Automation ROI Webinar Series: Faster, Cheaper Sourcing

Doing more with what you have - or even with less - is a key goal for many recruiters and their leaders. Our Automation ROI series has already covered hot topics related to sales and cost reduction.And now it's time to focus on the hot topic of Sourcing.This webinar recording follows our previous Automation ROI series topics:Account ManagementBDReducing the cost of Linkedin and job boards...Turbo Your Sourcing with AutomationWhat's the point of winning more recruitment sales opps, if you have to create risk by wasting time and money on sourcing?Or worse, not placing at all...!If you have Bullhorn Automation, this vital software should help you:Clean up your data - speedily.Identify relevant candidates you can attract and nurture.Approach candidates to apply for your jobs.Thrive in 2025 - Source Quicker and CheaperWatch our latest Automation ROI webinar and get some vital takeaways to help you source quicker and faster.Don't yet have automation? Watch the recording and see what all of the fuss is about, and let us help you plan to win with faster and cheaper sourcing! Let's get ready to "thrive in 2025!"Watch Our Bullhorn Automation Webinar and Ensure Speedier, Cheaper, SourcingAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICE
9 Crucial Recruitment Marketing ROI Questions ~ Answered

Recruitment marketers who want to make a real difference to the sales and recruiting process of their businesses need to read these recruitment marketing insights.Recruitment leaders who are looking to generate more from their marketing function can use Lisa's insights to help them drive marketing ROI.Vanity v SanityRecruitment marketing can often stray into "vanity" world. It's never been easier to "spray and pray" with marketing due to automation and AI. The sheer volume of platforms you can use for recruitment marketing, and the communities you can access and attract, can keep even the most well-intended marketer too busy to generate ROI.But with 69% of online content never even being read, and the vast majority of emails never being responded to, it's never been more important to be targeted with your recruitment marketing and focus on the sanity!Lisa has done a lot of work with recruiters over the years helping them shape their recruitment marketing strategies, so I made her a rare coffee and asked her 9 questions about recruitment marketing ROI.9 Questions I Asked Lisa About Recruitment Marketing ROI1. What is the Function of Recruitment Marketing?Crucially to attract, engage, convert, and retain your 3Cs – candidates, clients, colleagues.And to help your sales and recruiting teams turn them into the 4th C – cash!2. What is the Number 1 Benefit of Recruitment Marketing?Leads (candidate and client) are key...But often the expectations of what recruitment marketing can do are too low and KPIs are mistakenly around followers, impressions, blogging… The benefits of recruitment marketing need to be SANE not VANE. 3. How Should You Measure ROI on Recruitment Marketing?Stick to “sanity stats”: Leads generated. Relevant subscribers signed up. Automation click throughs. Don’t not be fooled by people telling you that it’s difficult to measure ROI in recruitment marketing.4. What is the Difference Between Outbound and Inbound Recruiting?It is the difference between the more traditional approaches to marketing (email marketing / events) and digital (social / web). Push and pull!It’s all about whether you’re interrupting someone’s day with your messages or whether they perceive that they initiate the contact. The key to successful recruitment marketing, whether it be in or out bound, is that the candidate / client feels that they are the initiator... But actually the marketer has stealthily exposed the candidate's / client’s and drove them to click / call you.5. Is Recruitment Marketing Only for Large Companies?All recruitment companies need recruitment marketing.And every recruiter needs to be a recruitment marketer in some way. (Another blog for another day...)Recruitment HIIT has some cool hacks to help recruitment consultants market themselves, their brand, and their services, too!6. What’s the Number 1 Pitfall in Recruitment Marketing?Too much content, not enough marketing! And too much marketing, not enough sales!7. What's Your Number 1 Hack for Content in Recruitment Marketing?69% of content is never even seen, so wasting time creating new content, especially in the current market, is nuts! Repurpose old content. Repurpose other people's content.Create blogs out of blogs eg. "3 Insights We Found Online That Every Accountant Needs to Read this Week"And if you really need to create your own content, ask your recruiters to ask the right questions on their screening and sales calls and then craft insightful blogs to attract and engage your community. eg...What 's the best tech every teacher uses to create lesson plans?How do you think AI will affect your job in the next 5 years?How has your legal firm been affected by WFH?My Recruitment Training platform, Recruitment HIIT has some cool hacks to try, too!8. What is the Recruitment Marketer’s Essential Tech Stack?You can get lost in the tech, but as a starter I'd suggest:Trello for planning.Google Analytics for website ROI.Bullhorn Automation (if you have Bullhorn).An SEO toolkit like SEMRush/AHRefs to turbo boost content – and Keywords Everywhere is flipping awesome!Speedy video and image software such as Canva to "stretch" content – remember, “less content, more marketing!”I mentioned other tech in My Recruitment Training platform, Recruitment HIIT.9. How Can Focus Your Time and Attention and Not Stray into Vanity Territory?Plus, I say to my clients who are looking to hire / get more from marketing and need focused revenue-generating outputs.“Imagine if your recruitment marketer had only 1 hour a day to make a real difference, what should they do? Then times that by 7 and that’s the job spec”. Often recruitment marketers spend too long doing things that people have asked them to do that offer no real value to recruitment and sales. Stay focussed on the WIIFMB - what's in it for my business?Automation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire amazing automation ROI, and are a safe pair of hands to build your automations so you can recruit and sell more.READ ABOUT OUR AUTOMATION BUDDY SERVICE
Automation for Recruitment Managers: WIIFM?

Automation can be about data health, email marketing, candidate and client care, and "de-administration" of recruitment. But often, the focus is on individual processes, or people (candidates, clients, colleagues), and not on the recruitment business itself.Hence, I want to explore things from a recruitment leaders "selfish" perspective - the "WIIFM" - what's in it for me?Or rather, what's in it for managers?Automation ROIAs part of the over 400 automation projects we've delivered, where we train, coach, and do hands-on automation building, we're often asked about ROI - return on investment. There's focus on leads, sales, re-generating candidates, increasing website visits, reduced costs elsewhere (eg. LinkedIn / Job boards). We're also asked about how automation can "do more" and give our clients the edge over their competition and help them get ready for AI, and how it can help them run their businesses.3 Ways Automation Can Help Recruitment Leaders1. Create Focus on Revenue-Generative TasksWith so much data, and countless systems and processes, you'll often need to rely on the organisational capabilities, will, and skill, of your recruiters and resourcers. On a crazy-busy day, or a tough market, and with perhaps inexperienced recruiters, that may be too much to ask.Hence leaders - use automation to focus your recruiters and resourcers on the things that matter. For example:Who to call and when.Proactively managing accounts before they become "at risk".Lead conversion.Driving the job management process and not leaving it to the candidate and client to "mess it up".Generating referrals from newly placed candidates, and newly invoiced clients.2. Tracking / Managing / Escalating Poor Performance / ActivitySometimes, recruiters can focus on the wrong activities, drown in "admin", or waste time on external systems, and recruitment process becomes too busy to be effective. Or perhaps they just lack experience to proactively manage their pipelines.Also, with WFH and hybrid, activity can be difficult to see / measure.Hence, leaders ask us to help build automations to track activity, drive performance. For example:Ensuring jobs are being proactively managed and notify management of the ones that are being forgotten.Tracking who is engaging with your brand, visiting your website and opening your emails.Understanding loyalty of your candidates and sales contacts.Removing irrelevant data that you no longer work with, which can slow your recruiters sourcing process.3. Navigating / Mitigating LeaversRecruiters leaving can often be distracting, time consuming, and risky - and it can often be a sucker punch!Hence leaders can use automation to "shift" data, clients, candidates, relationships, and pipeline to other recruiters. Data and pipelines are managed and current relationships are secured. For example:Reassigning placements to another recruiter or desk to continue nurturing.Identifying and re-assigning high value, active and engaged sales contacts to a new or existing team member.Closing old and inactive jobs to ensure you have an accurate view of your current pipeline.Automation - What's in it for Managers?For those of you with automation - how are you using it to drive your business?For those of you without automation, take a moment to consider how the 3 use cases above could help you navigate the next 30/60/90 days and beyond, and help you strengthen your data, people, pipelines, and business.Automation BuddyWe are Bullhorn and Automation experts set on helping ambitious recruitment businesses who want to increase speed and sales.READ ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICE
Automation ROI Webinar Series: Reduce Costs, Increase Sales

Recruitment leaders want to save money (and time wasted) on LinkedIn, Job Boards, and other external systems like Indeed. Costs are increasing, but recruitment isn't getting any easier. Automation is the fix.This webinar tackles the negative impact of not using your own Bullhorn system and data, and how to use automation to reduce reliance on and cost of Linkedin, Job Boards and Indeed.(Previous ROI Series webinars covered increasing sales through account management and BD. Click the links to watch.) Our 400+ Bullhorn Automation implementations and Automation Buddy programs have given us the unique experience of 100s of use cases that we want to share with you to help you scale, grow, and bill more. Automation ROI = Reduced Costs, and Increased Speed and Sales LinkedIn, job boards, and Indeed are making a fortune from recruiters who are not automated.Ask yourself:How much time and money is being wasted on these external systems to source candidates and develop new business?How much money could you save if you are less reliant on LinkedIn, job boards and Indeed?How much time could you save if you reduced this reliance?What could you do with the time and money you get back if you do not need to use Linkedin, job boards or Indeed so much?Imagine...More placements / sales.Stronger client accounts recycling into repeat business.Happier candidates, speedily accepting jobs, and referring you to their mates.Freed-up recruiters and resourcers speaking to the right people at the right time and not drowning too much data / systems. Whether You Have Automation or Not... It's Time to Be Less Reliant on LinkedIn / Job Boards / Indeed This webinar is a must if you already have automation and need more ROI. But it's great too if you don't yet have automation and want to understand its value.Watch our Automation ROI: Reduce Costs, Increase Sales WebinarAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.READ ABOUT OUR AUTOMATION BUDDY SERVICE
Maximising RoI and RoE in Recruitment: A Practical Guide for Leaders

Return on investment (RoI) is a key objective for every recruitment leader, yet it can often be a challenge to achieve. Costs are rising, recruiting is getting tougher, and getting a solid return on effort (RoE) is becoming more difficult. Recruitment leaders are facing increasing costs across multiple areas:Bullhorn and Automation investments.LinkedIn and job board costs.Staffing and training investments.Many of my clients express a desire to "do more with what they have," or even better, to "do more with less." They need both RoI and RoE to drive success. But how can they achieve true RoI and RoE in recruitment? Let's explore.RoI vs. RoE: What’s the Difference?Both RoI (return on investment) and RoE (return on effort) are crucial for recruitment success. As a team, we focus on maximising both for the recruiters and leaders we support. We understand that a significant amount of effort goes into running a recruitment business—managing teams, desks, and ensuring recruitment operations run smoothly.However, RoI and RoE are often not immediately clear or realised. Time, effort, and money can be wasted on technology and people, which leads to stress, increased risk, and missed opportunities for growth.Rising Costs: Is Your Effort Keeping Up?Through conversations with clients, polling, and research, I’ve discovered several key insights:New recruiters take around 3-6 months to become billers, costing approximately £10k per head during this training period.Tech costs are rising, with new tools emerging constantly. However, many agencies still struggle to optimise or fully trust their core CRM systems.LinkedIn and job board fees continue to climb.Recruitment training is often inconsistent—many agencies provide "induction and go!" training, which lacks ongoing support.Staff attrition is a major issue. Studies show that 2/3 of people quit their jobs due to a lack of training and direction.While RoI seems elusive, the real challenge is in maximising RoE. High turnover, combined with insufficient training and ineffective technology use, often leads to inefficiencies and missed potential.Why Do 2/3 of Employees Quit? The Training DeficitA significant number (2/3) of people leave their jobs due to inadequate training. This directly impacts RoE, suggesting that the "effort" part is either insufficient or poorly executed.This brings me to a critical question for recruitment leaders:What training are you providing your teams?Is it comprehensive, covering sales, recruitment, systems, and marketing?Are you actively measuring the return on effort (RoE) from this training?Does your training go beyond "induction and off you go" or is it blended, continuous, and tailored to meet your team's needs?Have you connected the "why" or WIIFM (What's In It For Me?) to your training approach?Is there a training plan that records their learning and that you can hold staff accountable for learning and delivering results? Or do they just need to show up?Are you tracking whether the training is truly working?The Truth Behind Why Recruitment Training Often Falls ShortMany agencies invest heavily in tech, but then under-invest in training. This often results in:Systems being underutilised or ignored,Recruiters not placing deals quickly enough, leading to lost opportunities,Dirty data that isn't properly cleaned or monetised,Continued overspending on job boards and LinkedIn licences / ads.Recruiters disengaged with your processes and not delivering results. 10 recruiters = 10 "ways".The key to improving RoI and RoE isn’t just investing in training—it’s ensuring the training is effective, ongoing, and tied to the needs of the business.Are Your People Really Your Most Valuable Asset?We're frequently told that people are our most important asset—but is that entirely true?While people are crucial, processes, brand, and data are just as vital. These elements depend on each other. When integrated effectively, data + people + process + systems create the foundation for a robust and sustainable recruitment pipeline.When these assets aren’t linked together, it can result in candidates, clients, and colleagues—and even cash flow—suffering."Train to Retain": The Key to SuccessTo retain top talent and improve overall performance, you need to train to retain. That means ensuring that your people, data, systems, and processes are connected and aligned. You need a RoE plan that maximises the efforts of your team. Without this connection, you're wasting your hard-earned fees and effort.Are You Wasting £100,000 Per Year?If you haven’t prioritised continuous and blended training, the average 10 person recruiter might be blowing £20,000 a year, by:Recruiting and rehiring new staffReinvesting in training on replacementsWaiting for new hires to "get up to speed"Losing deals and missing targets due to disruptionsIf you have 20 staff, that's £40k / year! And so on... The true cost of inadequate training is far greater than the cost of investing in it.Focus on RoI and RoE Through Blended Recruitment TrainingRecruitment leaders - it’s time to take a hard look at these questions. We estimate that many recruitment businesses are losing significant revenue each year due to ineffective training and high turnover. By focusing on blended and continuous WIIFM training, you can improve both RoI and RoE and create a more efficient, sustainable business.Recruitment Training = ROI!We deliver the best Recruitment and Bullhorn training through a blend of live webinars and our online training platform, Recruitment HIIT.TRY HIIT FREE HERECONTACT US
Automation ROI Webinar Series: BD - Easy Sales

Recruiters! We know you need to generate more sales - and ideally as easily as possible. Hence why this webinar continues our new season of free automation webinars focusing on ROI - return on investment.September's focus: Account Management.... and now it's time for BD - Business Development - More Sales!Our 350+ implementations, and 100+ Automation Buddy programs have given us unique experience of 100s of use cases and we want to share these with you to help you scale, grow, bill more, and get head space no matter what lunacy is happening in the market and world.Automation ROI = BD1, 2, 3, 4, 5, Tips to Help You Sell MoreTime is precious.A busy recruitment desk can often mean a "hand to mouth" approach to sales.You need some cool tricks to help you improve speed and pipeline.The stats speak for themselves:50% of sales time is wasted on unproductive prospecting. (The B2B Lead)50% of leads are a poor fit for you. (salesinsightlab.com)You'll increase revenue by more than 10% if you automate your lead gen! (Bullhorn Grid)Spend 30 minutes with us (that's 0.2% of your working month) and get at least 1 tip to help you make more money from Bullhorn.Watch this if you already have automation and need more ROI.But, it's great too, if you don't yet have automation and want to understand it's value.Watch our Automation ROI - BD = Easy Sales VideoAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICE