Recruitment marketers who want to make a real difference to the sales and recruiting process of their businesses need to read these recruitment marketing insights.
Recruitment leaders who are looking to generate more from their marketing function can use Lisa's insights to help them drive marketing ROI.
Vanity v Sanity
Recruitment marketing can often stray into "vanity" world. It's never been easier to "spray and pray" with marketing due to automation and AI. The sheer volume of platforms you can use for recruitment marketing, and the communities you can access and attract, can keep even the most well-intended marketer too busy to generate ROI.
But with 69% of online content never even being read, and the vast majority of emails never being responded to, it's never been more important to be targeted with your recruitment marketing and focus on the sanity!
Lisa has done a lot of work with recruiters over the years helping them shape their recruitment marketing strategies, so I made her a rare coffee and asked her 9 questions about recruitment marketing ROI.
9 Questions I Asked Lisa About Recruitment Marketing ROI
1. What is the Function of Recruitment Marketing?
Crucially to attract, engage, convert, and retain your 3Cs – candidates, clients, colleagues.
And to help your sales and recruiting teams turn them into the 4th C – cash!
2. What is the Number 1 Benefit of Recruitment Marketing?
Leads (candidate and client) are key...
But often the expectations of what recruitment marketing can do are too low and KPIs are mistakenly around followers, impressions, blogging… The benefits of recruitment marketing need to be SANE not VANE.
3. How Should You Measure ROI on Recruitment Marketing?
Stick to “sanity stats”: Leads generated. Relevant subscribers signed up. Automation click throughs. Don’t not be fooled by people telling you that it’s difficult to measure ROI in recruitment marketing.
4. What is the Difference Between Outbound and Inbound Recruiting?
It is the difference between the more traditional approaches to marketing (email marketing / events) and digital (social / web). Push and pull!
It’s all about whether you’re interrupting someone’s day with your messages or whether they perceive that they initiate the contact.
The key to successful recruitment marketing, whether it be in or out bound, is that the candidate / client feels that they are the initiator... But actually the marketer has stealthily exposed the candidate's / client’s and drove them to click / call you.
5. Is Recruitment Marketing Only for Large Companies?
All recruitment companies need recruitment marketing.
And every recruiter needs to be a recruitment marketer in some way. (Another blog for another day...)
Recruitment HIIT has some cool hacks to help recruitment consultants market themselves, their brand, and their services, too!
6. What’s the Number 1 Pitfall in Recruitment Marketing?
Too much content, not enough marketing! And too much marketing, not enough sales!
7. What's Your Number 1 Hack for Content in Recruitment Marketing?
69% of content is never even seen, so wasting time creating new content, especially in the current market, is nuts!
Repurpose old content. Repurpose other people's content.
Create blogs out of blogs eg. "3 Insights We Found Online That Every Accountant Needs to Read this Week"
And if you really need to create your own content, ask your recruiters to ask the right questions on their screening and sales calls and then craft insightful blogs to attract and engage your community. eg...
What 's the best tech every teacher uses to create lesson plans?
How do you think AI will affect your job in the next 5 years?
How has your legal firm been affected by WFH?
My Recruitment Training platform, Recruitment HIIT has some cool hacks to try, too!
8. What is the Recruitment Marketer’s Essential Tech Stack?
You can get lost in the tech, but as a starter I'd suggest:
Trello for planning.
Google Analytics for website ROI.
Bullhorn Automation (if you have Bullhorn).
An SEO toolkit like SEMRush/AHRefs to turbo boost content – and Keywords Everywhere is flipping awesome!
Speedy video and image software such as Canva to "stretch" content – remember, “less content, more marketing!”
I mentioned other tech in
My Recruitment Training platform, Recruitment HIIT.
9. How Can Focus Your Time and Attention and Not Stray into Vanity Territory?
Plus, I say to my clients who are looking to hire / get more from marketing and need focused revenue-generating outputs.
“Imagine if your recruitment marketer had only 1 hour a day to make a real difference, what should they do? Then times that by 7 and that’s the job spec”.
Often recruitment marketers spend too long doing things that people have asked them to do that offer no real value to recruitment and sales. Stay focussed on the WIIFMB - what's in it for my business?
Automation Buddy
We are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.
We coach to inspire amazing automation ROI, and are a safe pair of hands to build your automations so you can recruit and sell more.
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Automation RoI Webinar Series: Unlock Bullhorn Part 5 ~ Easy BD
Leaders and automators...Too many of your recruiters need a stronger BD strategy and process. When sales feels tough, it’s not always because the market is slow—it’s often because your data and processes aren’t working hard enough for you.Part 5 of our Unlock Bullhorn webinar series will share tips on how to turn Bullhorn Automation into a sales engine—and start winning more business. Our latest webinar will show you how to turn time-wasting tasks into seamless, automated workflows that free your recruiters to do what they do best—build relationships and win business.REGISTER NOW5️⃣Reasons Why Recruitment Automation is the Secret to Easy BDLook at the stats from Bullhorn / HubSpot / LinkedIn:📉 Recruiters spend up to 64% of their time on non-selling tasks. That’s the equivalent of Wednesday, Thursday, and Friday being almost totally unproductive. Automation takes away the repetitive admin so recruiters can spend more time on revenue-generating BD.🌱 Leads nurtured via CRM systems make 47% larger purchases. Nurturing is where automation shines. Automated reminders, email cadences, and follow-ups keep you front of mind without the manual effort—and deliver bigger, better deals.📞 80% of sales require 5+ follow-ups—but 44% of recruiters give up after just one. Imagine the lost opportunities. With automation, follow-ups happen without fail, ensuring resilience is baked into your BD strategy.🎯 CRM users are 3x more likely to hit their sales targets. In fact, companies using CRM effectively are 86% more likely to surpass their goals. Combine CRM with automation, and your recruiters don’t just manage BD—they master it.⚡ Re-engaged clients in your CRM convert 2x faster than cold leads. But only if you find them and follow them up. Automation helps you spot these opportunities, re-engage warm relationships, and accelerate conversions.🧠What You’ll Learn in the Webinar - Starting and Stopping!"Join us for Part 5 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:👍 Three things to start doing to drive your BD success.⛔ Three things to stop doing which may be hurting your BD efforts.💡 Nail the Stuff AI Can't Replace Automation isn’t about replacing recruiters or making your recruitment business feel robotic — it’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).👉 Register now for our Bullhorn Automation webinar and learn how to make BD easier, smarter, and more profitable.🗓️Wednesday 15 October 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster. Watch the recording🎯Easy BD ~ 15 October 2025 Register NowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
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How to Remove People from Your LinkedIn Company Page
Recruitment leaders and marketers!I bet you have people on your LinkedIn Company Page who do not actually work for you. Maybe they did, but left. Maybe they never did! Here's how you remove someone from your LinkedIn company page.Removing Randoms from Your Company LinkedIn PageAs a recruiter, you’ll know that the lovely staff number you see at the top of the Company page on LinkedIn may not a true reflection of who actually works there. You’ll go to that space and attempt to source from it. You use it to help you head hunt talent and find new clients. If you’re a recruitment leader you’ll use it to source talent for your own businesses.If you’re a recruitment marketer or recruitment leader you’ll get pretty fed up of the fact that you can’t control who appears on your company page.You can’t stop anyone from adding themselvesAnd you can’t nip into a leavers’ profile and redact your company. We all know that someone’s LinkedIn profile is theirs and not even LinkedIn have the right to edit it.There is hope! You can actually get these "random" people who don't work for you removed. It takes a little time and effort, but it’s worth it.I get that this depends upon the size of your business. If you employ thousands of people across the globe, keeping track of your company employees on LinkedIn is a big ask. I’d at least suggest you have a more robust starters and leavers process – and ensure that someone (anyone!) has responsibility for this task. I often go into businesses (either staffing companies or business with in-house recruitment teams) who have no idea who this job would sit with, and the page is out of control.If you come across someone who doesn’t work in your business, you can begin the “removal of randoms” process by clicking this "Removing People from a LinkedIn Page" link.Have a Process for your LinkedIn Company PageThere’s nothing stopping you from having a monthly process for checking your company page and looking for those randoms. Be sure to spend a little time on this. Random staff can make your business look random. They can make your business look bloated with fakers, have sector specialisms which are not appropriate, and overall have a negative impact on your ability to be taken seriously and trade.Plus, via our Recruitment HIIT training platform, we deliver LinkedIn for Recruiter training for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs. Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other recruitment and RecTec tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people, so you have even less need for LinkedIn!TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
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