Recruitment Leaders and their marketers who need their marketing to be sales-led: about convertible leads, retained candidates, recruiter attraction, need to listen to this Recruitment Leaders’ Podcast.
Today the focus of this Recruitment Leaders’ podcast is recruitment marketing driving sales. This is a crucial listen for recruitment leaders and their marketers – and recruiters who know that getting on the “right side” of marketing may be the key to their sales pipeline success!
Recruitment Marketing, Data and Hacks for Recruiters!
If we have learned anything from the last 24 months, cleaning up your data (because the government told you to) may not necessarily get you the financial benefits that your common sense tells you you should be getting from a clean database…
I’m joined by someone who can bring data cleanliness and recruitment marketing to whole a new level. Starting as a dustman (who’d have known?) Segued into website build. Became the mighty Broadbean’s 3rdemployee. Then moved to Ebsta.
It’s all been about recruitment data (and the odd bit of “dirt”).
We talked about two recruitment marketing topics:
1. What Tips Can Ricky Give to Recruitment Marketers?
What has Ricky learned about recruitment marketing from his vast experience in some high performing recruitment software businesses? He answered the following questions:
What are Ricky’s “hacks” for successful recruitment marketing?
How do marketers make their functions a profit, rather than a cost, centre?
How does Ricky define a high-performance marketing team look like?
How do marketers navigate the (what I call) the marketing “love-in” that I see online and at events, which really offer little value, but give generic “tips” on marketing, but often don’t really add any real substance to help the average recruitment marketer add real value to the recruiting workflow?
How can recruitment events REALLY work? (when so many of them don’t work…)
What do recruitment leaders and recruiters need to “do” with their marketer to get real value and how does the marketer interact with their leaders and internal clients to ensure that they deliver the 4Cs (candidates, clients, colleagues and cash!)
2. What does Ricky think that Recruitment Marketers need to do with their data…
… to help them become more effective?
Which data does a recruitment marketer actually need?
How do recruitment marketers actually help the sales funnel?
How do personas actually help recruitment marketers with their content / SEO strategy?
Where does recruitment CRM fit into a recruitment marketer toolkit?
Which tools are critical to a recruitment marketer? And which is the most important recruitment marketing tool?
Recruitment Leads / MQLs / SQLs
We discussed recruitment leads – and our tips for lead generation for recruitment leads, where recruitment CRM fits and how to manage the leads into successful conversion. It’s about MQLs (marketing qualified leads) enabling SQLs (sales qualified leads) … and our thoughts that if you’re waiting for automation to transform your business then you’re likely to stagnate your growth by not engaging data and humans in the best way.
And what do recruitment leaders and their time-starved recruiters need to stop asking their recruitment marketers to do?
We also talked about my concept of the “dashboard recruiter” – you can also hear more thoughts on this in my Mark Hodgkinson “Taming your Recruitment Data” Podcast.
And read more about how I work with recruitment marketers to generate leads, candidates and recruiters on my Recruitment Marketing Mentoring Program.
Listen to the podcast below.
I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).
How Can You Generate Leads with Automation?
Our February Bullhorn Automation webinar is Friday 23 February 12:00-12:30 GMT, and lead generation is the theme.Automation should be helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Too right!But now, with Bullhorn launching the new Leads entity in Bullhorn Automation, it's time to rock!You bet we have some ideas to help you get cracking and generate some lovely leads.How to Automate Your Lead GenerationIn our next automation webinar, we’ll talk about tools and techniques you can use to get your lead generation engine purring. Automation needs to do some serious heavy lifting for you.This will be a great webinar whether:You are curious about automation.You are just starting out with automation.Or have automation already but want this year to be a success!Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Bullhorn Candidate Shortage Tips Webinar
Our March Bullhorn Tips webinar is Friday 08 March, 12 noon GMT. We’re focussing on candidate shortage, and how to use Bullhorn to overcome it.Sourcing candidates and speedily placing them before your competition needs tenacity and skill.A candidate shortage makes recruitment tough.If you have Bullhorn there's plenty it can do to help you source, secure, and maximise your chances of placing and selling - and it can help you manage a candidate shortage.72% of candidates you place are already on Bullhorn before you source them elsewhere (stat: Daxtra). You may think you are in a candidate shortage, but we have some tips for you to help you find candidates you didn't know you already had...Stats to Focus You on a Candidate Shortage The best candidates are off the market in 10 days. (Forbes)47% of job seekers say untimely responses is the biggest cause of frustration during the interview process. (PR Newswire)28% of candidates find new positions when you don't keep them warm. (HR Daily Advisor)The stats above should drive you to be smart with your candidate sourcing and management process. You need Bullhorn to do some heavy lifting so you can protect your pipeline (and sanity!)Our recent Bullhorn webinars have focussed on BD, Sourcing, Account Management, and Productivity - click the links to watch these speedy Bullhorn Tips webinars.Now we need to manage the candidate shortage, whether it's NOW, or in the future.Can't make the date? Register anyway and we'll send you the recording.REGISTER HERERecruitment TrainingThis webinar is part of a series of recruitment trainings in Recruitment HIIT, our online recruitment training platform.Our training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
Your Recruitment Training Playbook