Improving the Value of Your Recruitment Business with Greg Savage Podcast
Recruitment leaders who want to get ROI from their recruitment tech, have marketing deliver viable candidates and leads, and make sure that their recruiters are super-productive, need to listen to this recruitment podcast…Oh! And if as a recruitment leader, like many of my clients, you are looking to hire more recruiters, this podcast has a couple of great ideas to help you with your own recruitment strategy. Straight Talking - No Messing - Advice for Recruitment LeadersDo you know the value of your business?A buyer will typically be looking at 60-70% of profits coming from temporary or contract recruiting. Do you know how many of your recruiters quit last year simply because they did not have the training to do their job?Do you know what your marketing function should be doing to generate the 4Cs? (Candidates, clients, colleagues, and cash?)In this episode of the Recruitment Leaders’ Podcast, I'm delighted (understatement!) to be talking to Greg Savage. He offers some "straight talking - no messing - advice for recruitment leaders who want to be more successful".I talked to Greg about:What are the main changes he feels have happened in the recruitment industry?What are most recruitment leaders doing differently at the moment?Where is the “danger”?What are investors who are looking to buy your business looking for?What does he think of permanent dominant-recruitment businesses?What could add the most value to your recruitment business? And devalue it?How can we attract the best recruiters?What 3 things are crucial for recruiters to be trained in?What are the three skills every recruitment leader is going to need in the next 3-5 years?This is seriously one of my favourite recruitment leader interviews and I think every recruitment leader (current or budding) will benefit from spending 30 minutes listening to this and planning their strategy.We talked about how there isn’t enough process around recruitment CRM systems. Listen to this episode of the Recruitment Leaders' podcast to hear more.And for recruitment marketers who want to demonstrate and deliver ROI from their marketing efforts, check out our blog post on connecting recruitment sales and marketing.Listen to this Recruitment Leaders' Podcast!Thanks, Greg, for being such great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
F**k Corona! Time to Get Fit, Recruiters!
Prior to today, 60% of recruiters found it hard to deliver results day in and day out. Who knows what the figure is now? We are all on one almighty pit stop! BUT the race is still on - you've not been retired!The recruiters that we work with are shell shocked - there is no book on the current situation. Every day is a new day, with data and news to either make you smile or frown. For those of us who have been through a recession, it's flipping tough - BUT there will be an end to it, and you will be defined by how quick you get out of your pit stop, and get back on the track! This blog is perfect for recruiters who need to focus during this distracting time, and to up the ante and get back in gear!Corona will be smashed! Where will you be when it is?Five Ways to Be Your Best Recruiter Self! I’ll give you 5 tips that will boost your mood, your results, and (ideally) your pay packet! Be Recruitment Fit - A survey of 2,500 companies found that those with “comprehensive training programs” have 218% higher revenue per employee and 24% higher profit margins. So, set dedicated time aside every week to improve your skill, whether you’re new to recruitment, or been in the game a little longer. Ongoing learning will really set you apart from your competitors. This is the time to really “gen up”! Don’t waste it. And don’t wait for your manager to tell you to train yourself. Take control! Know Your Market: 61% of sales prospects said they would be more responsive if they were provided with relevant information. So, you need to know what’s going on in the market. What are you doing to keep abreast of current affairs in your clients market? Do you know what’s happening globally, nationally, or even in their local town that may be effecting their ability to grow business? Yes, the obvious news is the big C word, but there is more than this going on – aim for What’s Your Plan? As the old adage goes, failing to plan equates to planning to fail! This is where too many recruiters go wrong. They land a great job to fill and hit the phones straight away, with very little direction. allocate time to think about options - where might your candidate be now? where might this go wrong - what might I struggle to find - plan for this! Be Consultative Not Sales Driven: 51% of sales leaders focus on increasing customer retention through deeper relationships. Sales are important, but your clients and candidates want to know that you understand their needs. This is SO important right now. Learn what they need. What are their current pain points? What are the key skills that they are struggling to recruit for? Now that recruitment may be on hold (or the total opposite) what can you offer in terms of advice. What are your candidates' motivations? What ignites a fire in their belly about their current role? Find out what their plans are beyond Corona! Actively Recruit At All Times. Just because you don’t have a role to fill right now or you’ve already got your short list together, it doesn’t mean you can sit back and relax! Absolutely not! Recruiters spend, on average, nearly 1/3 of their work week (about 13 hours) sourcing candidates for a single role. Great Recruiters are always recruiting. Make sure you regularly use your CRM to source great candidates which can be built into a search / shortlist ready to go when you win new business. Again, Corona has created a pit stop - use this time to train and network like you mean it! Get cracking with your best practice. Be the recruiter you've likely always wanted to be, but ironically candidates and clients have got in the way! :-)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAININGPS. F**k stands for funk ;-)PPS: Lisa is running a webinar for recruiters and recruitment marketers who need to stay focused on - click here for more info about how sales and marketing can work together and be smart in this turbulent time.
The Adapt Playbook to Improve Speed and Pipeline!
Bullhorn has bought Adapt, but moving from Adapt may prove to be disruptive for Recruitment Leaders and Recruiters. Focusing on your coolest tool, recruiters, can only improve your business. If you're aiming to push that 43% attrition rate down and your placement rate up then the Adapt Playbook will be the perfect place to start! Adapt – Your Essential Guide to Improving Speed and Pipeline We've built The Adapt Playbook to help you refocus on Adapt and use it to generate speed and pipeline. The stats speak for themselves: Continuous training improves sales by 50% Active use of CRM improves sales by 29% and productivity by 34% 73% of recruiters tell us that they are suffering a candidate shortage. You need more time and a stronger pipeline of candidates and clients. You need to improve your CRM usage, whether it be Adapt, or Bullhorn. Watch this space – the Bullhorn Playbook is coming! HIIT Training for Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FREEREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAININGDOWNLOAD YOUR ADAPT PLAYBOOK
Bullhorn Buys Adapt – What Does this Mean for You?
Recruiters, I assume you’re keen to be smarter and bill more this year. You could be 29% more profitable when you use a CRM. Plus 34% more productive! But just as you’re focusing on Brexit getting “done”, and impeachments, 2 things happen to cause a major disruption in The Force!Star Wars 9 wasn’t as good as it could have been Bullhorn Buys Adapt!Bullhorn Buys Adapt… What Happens Now?Actually, not much changes – read Bullhorn’s FAQs on their website:We are committed to supporting Bond customers and ensuring that they are successful moving forward. While we have no plans to accelerate development of new features as part of Bond, we will maintain support for the existing product for the indefinite future. So, Adapt isn’t being “sunsetted” (retired), and Bullhorn will continue to have developers maintaining the product. But, really, what many of our Adapt clients tell me is what they have today works for them. The issue they have is their recruiters’ usage of Adapt, rather than the Adapt CRM itself – and that’s what needs fixing in 2020!I’ve checked in with my team of Adapt trainers (the best Adapt trainers in the business!) and listed below are our 5 reasons to get your Recruiters trained to use Adapt better. Training your recruiters to use Adapt to source, attract, convert, and place candidates and clients is a key goal. You never know, this may also help you retain your recruiters too?Note: if you’re migrating to Bullhorn, keep watching – the tips below are just as useful. We train recruiters to use Bullhorn too!1. Are You Suffering from the 72% Placement Issue?72% of the placements made last year were with candidates you already had (before you spent at least 13 hours sourcing them from LinkedIn and job boards.)So – training your recruiters to clean up (some of their) data and working it is the crux of all of the things you need to do this year.In fact, Bullhorn’s research on what you want to improve tells me that 55% of you see speedier sourcing as your key goal. 2. Recruiters are Distracted 36 x An Hour… No Time for Calls! Recruiters are checking their emails 36 x an hour, and mobiles phone 45 x a day…What a waste of time! Time is needed make calls and interview candidates / convert clients.Again – how have your teams been trained to use Adapt to run their desk?Every client we work with wants their recruiters to make more viable calls… How are you using Adapt to generate warm call lists and turn those candidates and clients into invoices?80% of you want to be more organised, using technology! Adapt’s Planner is a fabulous tool to create order out of potential chaos.3. Your Attrition Is Affected by ChangeThe recruitment industry suffers a whopping 43% attrition rate – and this is often down to a lack of training on core systems. For example, the CIPD note that 2/3 of leavers claim a lack of training is their main reason for quitting. Ask yourself:What training are you delivering this year to KEEP your staff? How are you planning on making them more productive and effective recruiters?It is likely that you have the three things you need…PeopleDataSystemBUT the purpose and process are missing.Did you know that continuous training can increase sales by 50%? More training = more sales!4. How Much Money Are You Spending NOT Using Adapt? Perhaps £140,000?We recently “traffic lighted” a client’s recruitment workflow. What were they doing well (green)?What needed a little retraining (amber)?What parts of the recruitment workflow were they not delivering through Adapt, or not delivering at all (red)?The outcome? We found that a team of 40 recruiters were “drowning” in data and systems and were spending in excess of £140,000 using systems other than Adapt.Plus, dirty data, unhappy recruiters, useless MI, and no doubt lots of missed sales opportunities. (Hence no budget for training!)Processes and ROI skewed by “too many systems not enough process”. (It doesn’t cost £140k to train your teams to use Adapt!)5. 60% of Candidates Have a Poor Experience… But What About Recruiters?There is so much online about the poor candidate experience, and APSCo tells us that most of you want to fix this issue - but what about the recruiter experience? 2/3 of recruiters who quit last year stated "you didn't train me" - what a terrible waste of time and resource, when it takes approx 6-12 months to get a recruiter to decent billing levels. (It costs approx £10,000 to replace a recruiter!)What’s your plan this year to improve your teams’ experience of recruitment and sales? Surely their happiness directly affects that of your candidates (and clients)? And you'll save £100,000s!Adapt CRM: “It’s What You Do With It That Counts!”We’ve spent the last 20 years working with Bond / Erecruit / Bullhorn – we’re pretty good at Adapt and Bullhorn adoption and recruitment training. In fact, we’re one of the few teams who know the difference between the two.Recruitment is a tough market, made up of busy recruiters and sales people. If you’ve not got the time, mindset, or budget to move from Adapt this year think:“It’s what you do with it that counts!” HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FREEREAD ABOUT OUR Recruitment TRAININGBOOK A CALL TO DISCUSS Recruitment TRAINING
Alternative Candidate Sourcing Strategies (APSCo Forum)
Recruiters! 72% of the candidates you placed last year were already on your CRM before you sourced them from elsewhere! It’s easy to get bogged down in the data and miss those valuable candidates you already have on your CRM... And spending an average 13 hours sourcing a week? Imagine what you could do with that extra time if you knew exactly where to find those valuable candidates that are already on your system! Alternative Candidate Sourcing Strategies Only 17% of recruiters check their CRM for suitable candidates before sourcing externally, it’s no surprise that 80% of recruiters surf the internet for potential candidate before looking on their internal database. We ran this webinar with APSCo Germany, for recruiters looking to improve their staff retention and staff development strategy. Tips to Monetise Your Existing Data (and Save Precious Time) In a word of BIG Data, it’s incredibly easy to be intimidated by the data you already have, but ignoring it creates a really poor 3Cs (candidates, client, colleague) experience! And leads to a lack of the 4th C – cash!: In this APSCo Recruitment Webinar Lisa looked at: Candidates leads “die” within 24 hours – how you can you convert within this time? How to attract and engage passive candidates. You know, the ones other recruiters aren’t working with! How to increase and improve your crucial phone and face time Creating a plan that will help automate your recruitment process! How to improve the most important experience of all – the Recruiter’s Experience! Watch Our Alternative Sourcing Strategies for Recruiters WebinarHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Adapt Tip for Recruiters Who Need More Time and Friends
All Recruitment Consultants and Resourcers using Adapt need to know this simple and effective hack, and likely save 13 hours a week and make more friends whilst they're at it! Watch this Adapt tip and make more calls and generate a stronger pipeline.It will help you streamline your sourcing and business development processes and allow you to collaborate effectively as a team. After all, 40% of recruiters said that their number one goal is to improve the candidate experience and Adapt processes can drive this. 1 in 3 recruiters feel that they are not using their technology well enough to improve internal operations want to fix this issue.We want to save you clicks and time spent on lengthy tasks, and definitely want to help you reduce duplication – something that is rife across recruitment. How Can Adapt Give You More Time, and Make You More Friends?You have sourced from Adapt first to quickly access the best, relevant candidates… the ones you already have a relationship with and will take your call.That’s a great start!But your colleague is spending time finding the same candidates, or even worse, not finding the right candidates. This Adapt tip will help you share your saved candidate lists to source effectively as a team. This Adapt Training hack can also help with marketing content to nurture your candidate database, provide leads for colleagues in different teams, or even help your back office team effectively manage your temps and contractors efficiently and with the best service. We run the best Adapt Training and this Adapt tip always get the green light in our training sessions and webinars.Do you spend too much time on internal recruitment processes?Do you need to work better as a team?Is your candidate and client experience top notch and helps you improve your speed of placement?This Adapt training tip will show you how to:Hand over tasks to a colleague – using AdaptSave time building saved listsSend the best talent pool to a colleague quicklyWATCH THIS ADAPT HACK AND SAVE 13 HOURS A WEEKOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Adapt Smackdown 2: 4 Hacks to Manage Your Recruiters Through Adapt
We ran a webinar for recruitment leaders who need to be able to manage their teams more effectively. You need more time, more effective staff and less stress. You can use the data in Adapt to manage your recruiters and this webinar will show you how.Recruitment Leaders! Manage Better with AdaptThe recruitment leaders we work with tell us that they want to lead from the front. Spreadsheets are not a great way of managing data (or staff) – and you have a goal of “AdaptFirst”.Perhaps you have little visibility of what your recruiters are doing – apart from billing (or not billing)Meetings are stressful as you have to scrap around for information from spreadsheets and whiteboardsYou want to be more connected to Adapt. Your recruiters use it, but you often think “What’s in it for me?” (WIIFM) Hold on! OrWhat's in it for managers?You want to manage your teams effectively, so you can support them to bill more – and be the best manager you can beDuring this Adapt Training Webinar, we have the best 2 Adapt Trainers in the UK having a “smackdown” with a goal of giving you some quick hacks to help you manage your recruiters more effectively, create time in your day and help you be a more effective leader.This is part 2 of our “Smack down” series. Watch Part 1: How to Manage Your Recruitment DeskWatch the Adapt Training Smackdown for Recruitment Managers belowOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Adapt Hack - Improve your Candidate Attraction by 400%
This Adapt training tip is for perfect recruiters who need to prevent their candidates from working with other recruiters - and ultimately protect their sales pipelineCandidate experience is at an all-time low of 60% “unhappy”. This 1-minute Adapt tip will help you to stay engaged with your existing candidates, so they don’t find another recruiter and mess up your pipeline (and make you swear!) (And there are LOADS more Adapt Training tips on our Recruitment HIIT on demand training platform. Click for a free trial.)Improve Your Candidate Attraction by 400%Recruiters love our monthly Adapt Training Tips – these 1-minute videos help you improve speed and sourcing. We know you need more time to bill! Why are you spending 1/3 of your week sourcing when you have enough data already - candidates are 4 x more likely to work with you if you give them interview feedback. The recruiters I train on Adapt love how the interview feedback feature helps them to create the best candidate experience. They love how this helps them to build candidates loyalty and protect their sales pipeline. Are you missing a vital opportunity to engage with your candidates and give them a first-rate experience? Are you working in a candidate-short market, and feel like you’re sourcing all of the time? Are you at risk of losing money to your competitors? Perhaps you know that communication is the key to keeping your best candidates but you’re not sure when you should do it? This Adapt tip will help you build and maintain relationships with your candidates - protect your candidates, your pipeline, and your salary! We LOVE this Adapt Hack, and when we show recruiters, it really helps them focus on what they need to do to recruit and sell more and gives them more of that critical phone and face time. Watch your 1-minute Adapt tip here and protect your candidate pipelineNever miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIITREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Recruitment Leaders are Pretty Frustrated
Recruitment leaders are pretty frustrated…For themselves (UK average of 43% attrition)For their managers (poor-performing staff) For their recruiters (dirty data, lack of training and process, systems coming out of every orifice)Recruitment Agencies are in PainThey’re distracted by:Checking their emails 36 x an hour and mobiles 47 x a daySpending (UK average) 13 hours week sourcing candidates they already have on their Bullhorn / Adapt systemsManagers spending 26% of their day managing dataWorking new leads as they have no process for keeping existing clients (even though the probability of selling to existing clients is 60-70% as opposed to 5-20% new business!)In fact – they are so distracted they can’t make the right calls or be tenacious enough to tackle pain point 2 and 4.Recruitment Leaders are Blowing ProfitSpending on average £10k per new starter, as the previous cohort didn’t cut itRecruitment CRM that their staff insist doesn’t drive the process“Compensatory” tech and 3rd party systems which forgives point 2 and creates more distractionsDelivering the wrong training - recruiters are screaming for "consumable" training, ideally OnDemand HIIT-style training (hence why my team and I have created recruitment HIIT)Running a recruitment business is painful!And then you hear about technology which will make the pain go away! Another distraction?Kevin Green Said: 85% of the Value of Your Business is in Your PeopleWhy are 2/3 of your leavers quitting either directly or indirectly through a lack of training? And why are you buying more recruitment tools, when they can't use what they already have? Why is the most important recruitment tool being under invested in... The Recruiter!(What would Kevin say?)I say,fixate on recruitment tech that takes the pain away...that takes away the distractions and the attrition! Focus on your CRM - CRMFirst is my mantra!Using your Recruitment CRM correctly can:Boost Sales by 29%Reduce your attrition by 2/3Prevent the crazy distractions above – no-one is ever trained to check their emails 36 x an hour!Training your staff is an important strategy for this year. Training them the right way is critical.Would 50% More Productivity Suit You?Blended learningis the route to success. OnDemand high intensity interval training, blended with practices, quizzes, webinars, and face to face - recruiters are likely to be 50% more productive with continuous and speedy training! Hence recruitment HIIT.Not training your staff, then blowing £10k replacing each individual… distracting and expensive!If the average recruiter takes 6-12 months to be effective, and then quits, no wonder being a recruitment leader is a tough gig!If experienced recruiters drown under the weight of too much data and systems, please grab the chance to "reboot" them.Just as it's cheaper to sell to existing clients, it's MUCH cheaper to keep your staff then re-recruit!Make the Pain Go AwayI spoke at the Recruitment Agency Expo in February about how recruitment technology should boost process and sales, not simply replace recruiters and increase your expenses.See my slides below – and please arrange a call with me if you want 2020 to be about less distraction, less leavers, and more sustainability and profit. I’m on a mission to work with you to take the pain away.Recruitment Technology and the Rise of the Machines from Barclay Jones: Making Recruiters More SuccessfulContinuous Blended learning is the route to success, not just recruitment training. OnDemand high intensity interval training, blended with practices, quizzes, webinars, and face to face - recruiters are likely to be 50% more productive with continuous and speedy training! Hence recruitment HIIT.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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