Blogs by tag - CRM · Barclay Jones

How to Make Money from Your Recruitment CRM: The Data + Systems + People Model

Recruiters and recruitment marketers—if you want to drive this year with a sales-led strategy and start monetising your recruitment CRM, read on.💡CRM used effectively = 29% more productivity. But how do you actually do that?Are You Making or Wasting Money with Your CRM?Do you want to make money from your recruitment database, or just pay for it?Do you want your marketers generating leads, not just blogs and events?Do you want your recruiters consulting, and placing more, not just sourcing and wasting time on LinkedIn and job boards?All recruitment tech has one thing in common: what you put in determines what you get out. And right now, recruitment leaders are asking:How do I boost my recruiters’ placement rates?How do I get them off LinkedIn and onto our CRM and back on the phone?How can marketing generate leads that sales actually use?How do I turn our website and automation into money-makers?How can AI and automation drive growth?The answer? A simple but powerful focus on Data, Systems, and People.1. Data = Wealth💸Yes, people are valuable assets. But your data is what clients and candidates are actually buying. It fuels your pipeline—or clogs it.Too often, recruiters have too much data. They keep sourcing more, creating a FOMO-fuelled vicious cycle that kills productivity and profit. Instead of creating more, you need to work your existing data better. (Check out my "dig up stupid" data model below.)2. Systems = Speed + Scale🏃‍♂️‍➡️For years, I’ve said “Be CRM-first" or Bullhorn 1st. Finally, recruitment leaders are getting this concept.I've often said "too many systems and not enough process". That’s changing, with automation and AI now helping recruiters get more from the data they already own.Today’s recruitment software can guide your process instead of turning recruiters into co-ordinators and admins. But that only works if you have a systemised approach and use automation strategically.3. People = Process in Action💪Here’s the harsh truth: untrained recruiters = lost fees. PEBKAC is still an issue. Often, the problem exists between and chair and the keyboard.With 2/3 of workers leaving due to lack of training, this is a red flag for your bottom line. The average 10-person recruitment agency loses $€£10k when a recruiter leaves.Too many agencies rely on a one-time “go live” for systems and then leave it. But without ongoing, embedded training, recruiters forget, systems stagnate or change, and process breaks down.💡Your Fix? Connect the DotsData, systems, and people don’t work in silos. You need a joined-up recruitment process that allows your recruiters to consult—not just click.Data: Look again at the graphic above. Have you identified and are working your green and amber data, or are your recruiters drowning in FOMO and wasting time sourcing even more data? System/Process: But do you have a system (and process) for working your green and amber? Is your green and amber ready for automation and AI?People: What training are you giving your recruiters to effectively use your data and Recruitment CRM / systems so that they can make money rather than just administrate / co-ordinate?This is exactly why we deliver money-making Bullhorn RoI projects, Automation strategies, and have created Recruitment HIIT—an on-demand platform built to weaponise Bullhorn, LinkedIn, and your systems to drive placements and productivity.💥 Stop blowing cash. Start building profit—with the recruitment data, tech, and team you already have.BOOK A CALL TO CHAT ABOUT HOW TO DO MORE WITH WHAT YOU HAVE
Recruiters! Source Quicker! Put Your Candidates on the Map

Many of us are visual creatures, and Recruiters and Resourcers are no different! But the recruitment process doesn’t feel very visual does it? Typical no? But wouldn’t it be great if your Bullhorn CRM system could give you some visual insights? Like show you where your relevant candidates are located in relation to the role you're sourcing? Visually? On one screen?Candidate sourcing is all about… Location, Location, Location!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This relatively unknown hack is a game changer! I have had some fantastic feedback from Recruiters when I have showed them this in training sessions. It will help you to know your patch, improve your data quality, and effectively source quicker!Do you recruit for roles in areas where you’re not totally familiar with the location?Are your candidates declining roles due to distance or commute times?Is sourcing slowing you down?This Bullhorn hack will show you how to:Put multiple candidates on the map, at once.Rule out irrelevant candidates quickly.Improve your knowledge of the local area you are recruiting in.Watch the Bullhorn Hack here!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruiters! Find Your Candidates in Bullhorn Faster than the Bullhorn Fastfind!

This excellent Bullhorn Training hack is perfect for Recruiters, Resourcers and Administrators who want to find their best candidates and clients incredibly quickly in Bullhorn.You will no doubt be juggling multiple roles and candidates. Without Bullhorn it would be easy to lose track of your next key task. This 1-minute Bullhorn Hack video will show you how to access your important records faster than even Bullhorn’s speedy “fastfind”. Recruiters! Source Your Candidates Quickly!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This simple, yet incredibly powerful hack, is very popular during my Bullhorn training sessions. It will automate a key activity – sourcing – and save you valuable time. You’ll keep your data clean and your candidates and clients happy!Do you work in a fast-paced environment where ‘phone tennis’ with your candidates and clients is common?Do you work closely with your colleagues passing on important messages?Do you suffer from poor data quality or even duplicate records in your Bullhorn system and need to fix this issue?This Bullhorn hack will show you how to:Find the right records quickly!Improve internal communication within your recruitment team.Improve your service offering to clients and candidates with slick and effective processes.Watch This Time-Saving Candidate Sourcing Hack for BullhornHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Bullhorn Tip: Massively Reduce Your Sourcing Time with Quick Notes

Recruitment Consultants and Resourcers, this Bullhorn hack will significantly improve your sourcing experience and save you valuable time. After all, the average recruiter spends 13 hours per week sourcing outside of Bullhorn, when 18mins should be all you need! Imagine what you could do with 12 hours more per week! (Go home, or make more placements?)With 1 in 4 recruiters feeling that their recruitment tech is too complicated, and 2/3rds of recruiters quitting due to a lack of training, you need to use your Bullhorn systems to enable you to recruit better rather than prevent you from recruiting. 60% of Candidates Hate Working with RecruitersCandidate experience is at an all-time low – 60% of candidates are unhappy with the service they receive from you. So, we’ve created this Bullhorn Tip to help you use Bullhorn first and save time. Not only will this save you clicks (and precious time) but it will also provide you with instant insight into your candidate, improve your data quality and ultimately allow you to source the right candidate for the role quickly. (Then spend of your day doing, who knows, billing?)We run the best Bullhorn Training and this Bullhorn tip always gets the green light in our training sessions and webinars.Do you need more time to recruit?Do you have poor data on your Bullhorn system, and this drive you out of the system?Do you need to speed up your sourcing activity?Do you need to collaborate with your team more efficiently?This Bullhorn hack will show you how to:Access candidate notes quicklyRecord candidate notes in minimum timeCollaborate with your team effectivelyWatch Your Latest Bullhorn Tip HereHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruiters! What Do You Need to Do to be More Effective in 2020?

With 2020 looming and a few things likely to happen between now and 31st of December recruitment leaders, their recruiters and recruitment marketers have got some time to think about their 2020 strategy and how it needs to help them generate more of the 4Cs - candidates, clients, colleagues… and cash!Recruiters and Marketers! What is Your Strategy for 2020?The Annual Bullhorn Trends Survey has evolved into “The Grid” - a really useful resource pack specifically aimed at the recruitment industry.Bullhorn have done a fantastic job bringing together some key information about global (and local!) recruitment within the UK and beyond!It will help you gain perspective on your year in recruitment to date, and give you ideas on how you need to work next year to be more effective.Could it be that your recruiters need to be more effective and have some seriously good recruitment training?Do you need your recruitment tech to actually deliver cash, rather than be a drain on your profit?How can marketing evolve from “the colouring in department” into “recession-proof” function delivering leads into recruitment firm that’s drowning in data?Shout Out to Bullhorn and 2020We have a passion for helping recruiters (and their marketers) be more successful, so when we come across content which “nails it” we have to give it a shout out.This Bullhorn Trends Grid goes way beyond many of the usual white papers you’ll see in our recruitment sector. It’s massively engaging and rich in thoughts, ideas and research.Take a couple of minutes (coffee / wine) and scroll through, research / digest and plan your 2020 recruiting, sales and marketing strategy.Watch the Video to See Our TakeawaysIt’s so important for your business to train your recruiters to really monetise your Bullhorn CRM, this short video hack will help you achieve what we call “BullhornFirst.”HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Our Top 3 Bullhorn CRM Hacks for Recruiters

Whenever we speak to recruiters and recruitment leaders in our Bullhorn training sessions, we encounter the same issues over and over again – lack of time, lack of candidates or clients, too much data and not enough information.Your Bullhorn CRM is powerful recruitment software that can save you a lot of time, improve your productivity, give you more phone and face time, make you money. You need to make sure your recruiters are fully up to speed.Improve Data, Master Sourcing, Fill Jobs Quicker, and Monetise your Bullhorn CRM!Did you know that 2/3rds of recruiters quit their jobs last year saying that lack of training was the main reason? The average recruitment business loses £10k per recruiter every time someone leaves. If you take into consideration the fact that recruitment businesses spend a lot of money on seemingly expensive tech that doesn’t get used (because nobody knows how to use it to its full potential… or understands the value it can add when used properly), you can see a definite pattern starting to emerge.We’ve put together this list of your favourite Bullhorn CRM hacks to give you busy recruiters a kick towards becoming Bullhorn CRM wizards (and ultimately making you more money).Put Your Candidates on the Map!Many of us are visual creatures, and Recruiters and Resourcers are no different! But the recruitment process doesn’t feel very visual does it? Typical no?But wouldn’t it be great if your Bullhorn CRM system could give you some visual insights? Like show you where your relevant candidates are located in relation to the role you're sourcing? Visually? On one screen?LOCATE YOUR CANDIDATES HEREFind Your Candidates in Bullhorn Faster than the Bullhorn Fastfind!This Bullhorn Training hack is perfect for Recruiters, Resourcers and Administrators who want to find their best candidates and clients incredibly quickly in Bullhorn.You will no doubt be juggling multiple roles and candidates. Without Bullhorn it would be easy to lose track of your next key task. This 1-minute Bullhorn Hack video will show you how to access your important records faster than even Bullhorn’s speedy “fastfind”.FIND CANDIDATES FASTER HEREImprove Speed and Collaboration with Bullhorn CRM Internal Notify!This Bullhorn CRM tip is a favourite of recruiters and recruitment resourcers working in a fast-paced recruitment business, who want to find and update their candidates and clients quickly, so that they can place more speedily. We know that you’re often hopping from one candidate record to the next and juggling multiple clients and jobs at once. This hack will let you manage multiple records quickly whilst collaborating with key members of your recruitment team.IMPROVE SPEED HEREIt’s so important for your business to train your recruiters to really monetise your Bullhorn CRM, this short video hack will help you achieve what we call “BullhornFirst.”HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruiters - Improve Speed and Collaboration with Bullhorn CRM Internal Notify!

This Bullhorn CRM hack is perfect for recruiters and recruitment resourcers working in a fast-paced recruitment business, who want to find and update their candidates and clients quickly, so that they can place more speedily. We know that you’re often hopping from one candidate record to the next and juggling multiple clients and jobs at once. This hack will let you manage multiple records quickly whilst collaborating with key members of your recruitment team.Recruiters! Use Your Internal Notify to Retain Your Candidates and ClientsWe deliver Bullhorn Training to help recruiters become top performers using the best recruitment technology.Recruiters often tell us how time starved they can be. We created this Bullhorn hack to give you essential phone and face time with your candidates and clients.Do you find yourself duplicating tasks inside and outside of your Bullhorn system?Are important messages being missed from your candidates or clients leading to possible poor service and lost revenue?Is your Bullhorn CRM genuinely first in your business? (or are you reliant on lots of other software?)This Bullhorn hack will show you how to:Improve internal communicationEnhance your candidate and client relationshipForm consistent process in Bullhorn to limit missed placements and revenueHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
From Dustman to Recruitment Data Scientist… Some Seriously Great Advice for Recruitment Marketers

Recruitment Leaders and their marketers who need their marketing to be sales-led: about convertible leads, retained candidates, recruiter attraction, need to listen to this Recruitment Leaders’ Podcast.Today the focus of this Recruitment Leaders’ podcast is recruitment marketing driving sales. This is a crucial listen for recruitment leaders and their marketers – and recruiters who know that getting on the “right side” of marketing may be the key to their sales pipeline success!Recruitment Marketing, Data and Hacks for Recruiters!If we have learned anything from the last 24 months, cleaning up your data (because the government told you to) may not necessarily get you the financial benefits that your common sense tells you you should be getting from a clean database…I’m joined by someone who can bring data cleanliness and recruitment marketing to whole a new level. Starting as a dustman (who’d have known?) Segued into website build. Became the mighty Broadbean’s 3rdemployee. Then moved to Ebsta.Ricky Wheeler’s purpose at Cube19is to help recruiters generate growth from decisions based on real-time recruitment data.It’s all been about recruitment data (and the odd bit of “dirt”).We talked about two recruitment marketing topics:1. What Tips Can Ricky Give to Recruitment Marketers?What has Ricky learned about recruitment marketing from his vast experience in some high performing recruitment software businesses? He answered the following questions:What are Ricky’s “hacks” for successful recruitment marketing?How do marketers make their functions a profit, rather than a cost, centre?How does Ricky define a high-performance marketing team look like?How do marketers navigate the (what I call) the marketing “love-in” that I see online and at events, which really offer little value, but give generic “tips” on marketing, but often don’t really add any real substance to help the average recruitment marketer add real value to the recruiting workflow?How can recruitment events REALLY work? (when so many of them don’t work…)What do recruitment leaders and recruiters need to “do” with their marketer to get real value and how does the marketer interact with their leaders and internal clients to ensure that they deliver the 4Cs (candidates, clients, colleagues and cash!)2. What does Ricky think that Recruitment Marketers need to do with their data…… to help them become more effective?Which data does a recruitment marketer actually need?How do recruitment marketers actually help the sales funnel?How do personas actually help recruitment marketers with their content / SEO strategy?Where does recruitment CRM fit into a recruitment marketer toolkit?Which tools are critical to a recruitment marketer? And which is the most important recruitment marketing tool?Recruitment Leads / MQLs / SQLsWe discussed recruitment leads – and our tips for lead generation for recruitment leads, where recruitment CRM fits and how to manage the leads into successful conversion. It’s about MQLs (marketing qualified leads) enabling SQLs (sales qualified leads) … and our thoughts that if you’re waiting for automation to transform your business then you’re likely to stagnate your growth by not engaging data and humans in the best way.And what do recruitment leaders and their time-starved recruiters need to stop asking their recruitment marketers to do?We also talked about my concept of the “dashboard recruiter” – you can also hear more thoughts on this in my Mark Hodgkinson “Taming your Recruitment Data” Podcast.And read more about how I work with recruitment marketers to generate leads, candidates and recruiters on my Recruitment Marketing Mentoring Program.Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
What We Learned From Recruitment in 2018 and What Do You Need to Do in 2019?

Recruitment leaders, recruiters and their marketers are sat at their desks, pressing backspace on the 8 and changing to 9 (2018 / 2019) – wondering where 2018 has gone, and what needs to be different about their recruitment businesses in 2019.We were flattered when asked by vsource to reflect and comment on what the team has learned from 2018.Who are Vsource?Our Sourcing Platform combines the latest in AI, talent analytics and search algorithms to deliver daily candidate searches to your recruiting team.In their “What We Learned from Recruitment in 2018?” blog they have reflected diversity, gender pay gaps, social recruiting, passive candidates, remote working, and of course, AI. They’ve given some fascinating stats which will get every recruiting and marketing professional thinking about their strategies for the coming year.And they got my team and I thinking too!What Barclay Jones Learned from Recruitment in 2018Recruitment marketing generating more than simply clicks and contentThe value of really good dataHow to create a CRMFirst cultureHow to build a successful recruitment teamIt’s a damn-good-read and will take you 5 minutes and give you some perspective.(Thanks vsource)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
GDPR Hacks for Bullhorn CRM Recruiters

Are you a busy recruiter who is sick of this GDPR? (Can you even remember what it is… was it a dream / nightmare?) You’ve barely enough time to get on the phone and now you have to log consent too? We have a 2 minute hack for you to speed up your day and reduce recruitment admin.It’s a:Goddamn protection racketEuropean conspiracy to grind down perfect recruiters!But, Bullhorn users may find that GDPR actually stands for great data and processes rewarded. Watch this 2 minute video to stay GDPR compliant without adding extra tasks to your workload.This is a great Bullhorn feature to help you track consent, keep accurate records and keep all of your activity within Bullhorn. This will really help you speed up process and cut down admin time!GDPR Fatigue? This Bullhorn Hack Will Save you TimeWatch this two-minute Bullhorn video to discover how this new Bullhorn GDPR feature:Allows recruiters to easily track which candidates they have requested consent for, received consent for and have been unsuccessful with so they can ensure they are meeting their GDPR obligations.Allows you to track consent without leaving Bullhorn so you don’t need to worry about using additional systems.Provides an audit trail and details all actions taken.Speeds up the process of gathering consent with an automated email feature.Allows various members of the team to work simultaneously on your GDPR process and encourages everyone to work within the CRM system to save duplicating processes elsewhere.Every recruiter we work with wants to have more phone and face time – so you need to get speedy, effective and profitable using your Bullhorn CRM – check out our Bullhorn training tutorials.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Are Hairdressers Putting Your Recruitment Business at Risk?

Many recruitment leaders I work with want their recruitment CRM to generate fees, but often recruiters are all too happy to jump back into spreadsheets, LinkedIn, notebooks and “going by memory” rather than use their CRM system properly. This blog is a quick 3minute read to create some perspective and give you some ideas for a “CRMFirst” strategy.The above results in a nightmare for recruitment leaders who are looking to grow their business, become “GDPR-proof” and become more profitable.It also results in a problem I call “Hairdresser Syndrome” – a term I’ve used for many years to describe a recruitment business that needs to get a grip on its processes and data to see real growth and ROI.Do You Have a Recruitment Firm, or an Office Full of Desks For Rent?I have been with my hairdresser for 8 years. He knows my taste in magazines, some of my secrets and all of my roots. A few years ago he was based in a large salon in the city, where he rented a chair.The rest of the salon staff barely knew I was there, and I didn’t really notice them either – zero interaction. Perhaps if I was lucky my hair would be washed by one of the juniors. I’d pay the girl at the till on the way out, but my hairdresser was my only real contact at the salon.One day he very quietly commented that he was opening his own salon, and would I like to move with him? I bit his hand off – why wouldn’t I? I had no relationship with the salon. They kept no details on me, perhaps they didn’t even know I existed. Would they miss my business?For me, he was the salon.Are Your Recruiters Hairdressers?Can you see any similarities between your recruitment business and my hair salon?They have exclusive relationships with the clients. Are you simply the “girl” taking my money at the till?Do they use stuff in your business, such as hair washers, tea makers, reception (IT, HR, Finance, Admin) that their fees contribute to, but that I am totally oblivious to?Are your consultants simply logging data at the point of sale to get the cash in but the juicy stuff which is about me, what I like, how I buy is in his/her head?If they left and took “clients” with them, would you know? And don’t forget you’ll only know what data they’ve taken and who’s migrated with them if they told you about these relationships in the first place.Even if you had the data on the client, would it be enough for you to continue the relationship going forward?Are your clients engaging with your business or the consultant? Are their loyalties to the brand or their perceived face of the brand, the consultant (the hairdresser)?I’m still seeing “30-second recruiters” who enter a candidate in the CRM just to place them and board the invoice. Recruitment consultants are tempted to brush off GDPR as a flash in the pan, carry on as usual and keep billing how they’ve always billed. That may work for them in the short term, but they’re missing out on opportunities to be more effective and profitable whilst putting the business at risk.CRMFirst and GDPR: Hairdresser Prevention for Recruitment Leaders2018 was the year of GDPR, and 2019 needs to be about CRMFirst (getting your candidates, clients and consultants addicted to your systems. It needs to be about data hygiene, recruiters building effective, retained relationships and recruitment firms focusing on growth, not just legislation.A CRMFirst (BullhornFirst / AdaptFirst) culture can create a valuable pool of great data that will put you ahead of your competition and create a hidden asset that your clients (and prospective clients!) want access to.Your recruitment CRM should be a USP – a unique selling point. Your recruitment software can be an addiction for your recruiters, your clients, candidates, and investors. All of which does the one job you bought it for – to make you more money.Swap the Salon Culture for CRMFirst Culture…Instilling a culture of data quality is challenging, but highly rewarding. Define the strategy, instil this into your culture and reduce the risk of bad data impacting the recruitment business.Get your recruitment consultants engaged with your system and train them on best practice so they understand why great recruitment process is profitable for them, as well as your business. Stop them from simply renting a desk.Once they can see and feel the benefits of following your processes (improving performance, profit, and ROI for themselves as well as the business) then your CRM can become a business growth tool, rather than an expensive data dump and potential GDPR risk.So, are you guilty of simply renting a chair to your consultants to allow them to grow a lovely portable client base, or do you do more to grow/protect your brand, relationships, and market share?HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How Can You Ensure your Recruitment CRM Change Project is a Success?

Recruitment CRM should be the FIRST system used to drive sales, source candidates, convert leads... but often, it's a dumb system, a data dump, "just another bit of recruitment kit" preventing phone and face time. Our clients agree with our mantra "CRMFirst" and want to ensure that their recruitment software is implemented to deliver the 4Cs - candidates, client, colleagues, and cash.Recruitment CRM - AKA the Sales-Prevention SoftwareMaybe you’ve had your Recruitment CRM for longer than you’ve had most of your employees and you’re hearing lots of the same moans and groans:it’s not workingit’s always crashingI can’t find any candidates in itmy 1980’s Atari felt more up to datethere is no management info because no one’s using it!The decision has been made to replace your recruitment CRM. You’ve spent 6 months sourcing a new one, another 6 months implementing it and would you believe it, 6 months later and you’re still hearing the same old moans and groans.How can you give BAU (business as usual) the best chance of success?Business as Usual Starts Before BAUIt may sound obvious, but many Recruitment CRM projects struggle at the embedding phase due to inadequate post go live planning. It’s not surprising. There is a HUGE amount to do during implementation and the project team are normally spread thin focusing on getting the new system in a fit state for go live.There are many strategies to planning and managing BAU (business as usual). My favourite is having a BAU project team involved mid-way through implementation. Their responsibility is to plan, support and manage the embedding of the CRM into business over the next 12 months. Their job is to make sure that your investment returns! (ROI)“That’s a big investment“, I hear you say. However, what is the cost of a disgruntled workforce being negative or the disruption of losing many people or the lost opportunities of your current and future clients? And with 2/3 of job leavers quitting due to lack of training, and the average 10 person recruiters wasting £100,000 per year on replacing leavers, something has to change.Investing in the BAU is almost more important that the implementation process itself; underestimate the BAU support requirements at your peril.Management are THE Key to Success CRM ChangeManagement don’t need to know how to use the CRM, right? WRONG!Management / Directors / Team Leaders all need to know exactly how everyone should be using the system so they can support and train their teams at go live and beyond.All too often, “Super Users” are trained to deliver this message but they tend to be sales administrators, busy consultants or new recruits. They don’t have the status within the business to try to invoke change or persuade the biggest billers why they should change their habits and behaviours!The adage of “Coming from the Top” really is true when you’re managing CRM Implementation Projects. These are not technology projects, they are Change Management Projects and the only people who can change the business are the leaders and managers of that business.It’s All About Communicating ExpectationsWhen a recruiter hears the following “We are going to change the CRM”, what they really hear is “Yippee, a new CRM. It’s just like upgrading my car; it will be shiny and faster and way better than what I had, oh and I know how to drive so it will be easy to adapt!”This can lead to my personal favourite user statement “The previous system was so much better/easier!”. No, the previous system which was built on highly suspect 1980’s technology that continuously failed and you always complained about, was more FAMILIAR. As a project team, you have to prepare users for change and this starts not at Go Live, but much earlier during the implementation phase.Key Rules when Implementing a New Recruitment CRMEnsure you tell everyone that CHANGE is coming and everyone needs to get on-board!The system will not be perfect from day 1, everyone needs to prepare to communicate issues and be ready for CHANGE!There will be BUGS (potentially a lot and for a lot longer that you’d like!) Live with them whilst the project team sorts them out!Get SLAs (service level agreements) in place – ensure you respond to EVERY issue and communicate an update or fix to the business (if it warrants it) or the individual on a pre-agreed timeframe.We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra is “CRMFirst”!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT HOW WE DELIVER RECRUITMENT TECHNOLOGY STRATEGYBOOK A CALL TO DISCUSS RECRUITMENT TRAINING