Blog Content
Recruiters! We know you often feel like you don’t have enough hours in the day to do all your admin AND really nail your sales targets. Bullhorn has some great features to make your life easier. But where do you start?
Do you ever log in to your Bullhorn CRM and think:
Am I using Bullhorn to its full potential?
OR
How can I speed up my day?
A 9-Minute HIIT for Bullhorn Recruiters
Recruitment Leaders ask us to help their staff get more from Bullhorn. Often Recruiters have too much tech and not enough process, and it can feel like a bit of a mess.
You need to focus in on specific muscle groups (tasks) to speed up your day and HIIT (high intensity interval training) is key! Here are 9 simple, one-minute hacks to complete at the start of your day to get you off on the right foot. Grab some quick wins before your first cup of coffee has even started to cool down – go for that afterburn!
We have been talking about HIIT for a while now, and the benefits of short, sharp bursts of training that really sticks are far more impactful than long-winded full day recruitment training sessions.
94% of Recruiters
Did you know that 94% of recruiters prefer micro-learning (essentially HIIT), because they can juggle the demands of their jobs better? Recruiters need more time to bill, so ensuring that training is both time effective and really sticks is crucial to recruiter success.
These 9 one-minute Bullhorn hacks will help you to get yourself ship shape before your day has even properly begun:
boost your productivity
organise your day
improve the quality of your Bullhorn data for impressive sourcing results
generate key leads and job opportunities to convert
nurture and convert your existing candidate base
This Simple Bullhorn Hack only needs to be done once, so straight away we have saved you a minute each day! You can automatically launch various entities or menu options when you first log into Bullhorn by updating your user preferences within your Tools menu. Perhaps you check your tasks list first thing every morning? Well, you can launch the tasks list automatically. This saves you a few clicks every day… but more importantly sets up the remaining 8 hacks by creating your morning task list.
Review Your Open Vacancies - Run your 'favourite' search in your Bullhorn jobs list to review your list of open jobs. Assess, without leaving the list, which jobs need more focus today by adding the ‘shortlist’, ‘CV sent’ and ‘interview’ columns to your list. You can also use this time to close down any lost jobs and add in any new vacancies.
Complete a Task – Open your Bullhorn task list, filter by your incomplete tasks for today and quickly complete one of your due tasks. It will feel great to have one important task ticked off immediately. Perhaps, you need to email a candidate to set up a call, chase an up to date CV, confirm terms with a client or even nudge a hiring manager to confirm an interview time?
Plan Your Day – Or rather take a peek at the plan that has already been made for you by Bullhorn in the planner. Check you are prepared for today's upcoming pre-screens, client visits and interviews. Once you have logged these activities in Bullhorn they are automatically created in the planner. This would be a great time to send that good luck text or email to the candidate who has that 10am interview today?
Blitz Your Candidate Data Quality - Run your 'favourite' search in the Bullhorn candidate list that shows you the added candidate from yesterday. Using the pre-saved columns you set up - you can review all important fields in one page and the in-line editing feature allows you to update any missing data without leaving the list. This will ensure that the Bullhorn searches you run tomorrow and in the future are worth their weight in gold.
Set Your Goals - Review your activity from yesterday. Whether you are using Goals & Quotas, Reports or an integrated reporting solution you need to look at your core activity over the recent days / weeks and plan your goals for today. How many CV sends, Interviews, new jobs onboarded, or calls do you need to stay on target?
Add a Lead - open your leads or opportunities list to review your sales activity. Add one more lead or opportunity to the list you are working on today. Think of all the conversations you had yesterday and add that lead you picked up that you didn't have time to add yesterday, add that lead you just picked up on your morning LinkedIn scroll, or pick a target client and add that new contact or job you just saw on their website.
Get a Quick Send Out - Look at your open jobs and pick one that is similar to jobs you have worked in the past (think of a time when you have sent similar candidates through Bullhorn). Open your shortlist and filter on similar job titles to bring up a list of candidates that progressed to CV send or interview in previous months. These candidates are hot, relevant and will take your call. Get a quick win by recycling your previous pipeline.
Build Your Contact Spec List - which hot new candidate will you eshot out today? Run a contact search for relevant hiring managers based on their desired skills, categories and industries as well as postcode radius, and quickly check they are still relevant and have a valid email address. Do a quick tidy and the list is ready for your eshot later today...
Want to be a super-effective recruiter? Check out our Our Top Bullhorn CRM Hacks for Recruiters and our 9 Minute HIIT to help you get on the phone.
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
TRY RECRUITMENT HIIT FOR FREE
READ ABOUT OUR BULLHORN TRAINING
BOOK A CALL TO DISCUSS BULLHORN TRAINING
Extra Content
Blog Image
Extra Content 2
media centre
Read more-
Lisa Jones
Blog
Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Know
Recruiters, marketers, automators... If you’re running regular email campaigns to candidates or clients, with tech like Bullhorn Automation, unsubscribes are either a fact of life or something you dread, and may even be the reason you are not ambitious enough with your outreach.Through the free consultation calls I have with recruiter / leaders / automators who have Bullhorn, I’ve been finding myself talking a lot about managing recruitment campaign outputs, and dreaded unsubscribes.Unsubscribes can feel like a blow to your efforts, but there are ways to prevent them which I'll explore below.💡Be sure to also read my other blog: How Recruiters Can Turn Bounces and Unsubscribes into $£€- so that when you get an unsubscribe or hard bounce, you could actually create more recruitment opportunities.5 Ways to Reduce Your Candidates and Clients from UnsubscribingI've got lots of tips to share, that we coach in our Automation Buddy programs, but here's 5 to get you started today.1️⃣Clean up / segment your data I guarantee you have data which you no longer need (old sectors / job titles you no longer recruit for).Perhaps the data you need isn't coded well enough for you to segment it, hence you risk hitting parts of your community with the wrong content.But, don't procrastinate over this - you don't need a 100% clean database to start a campaign, or to make an approach. Clean up some data, and hit it. Then move on to the next layer to attack.2️⃣Subject lines need to punch above their weightKeep them short and sweet, but personalised (about them, not you (or recruitment) and relevant to your community.Think "mobile first" and ensure that your subject line can actually be read on a mobile device. For example, the Mail app on iPhones displays up to 78 characters in the subject line area.Emojis can help you stand out in a big list of emails, too.3️⃣Content, creating contentment (not consternation)I'm still seeing way too much recruitment content online, and not enough sector-specific content form recruiters.I yawn at interview tips / what to wear to interviews etc... It works less well than content aimed at your sector and job titles.At a stretch "Interview tips for Accountants" is better than a more generic topic, but even so, if that's the best content you can create, you need to try harder.What tech does your community use? Find out and talk about it.How is AI / world events affecting them? Find out and talk about it.It's never been easier to find out more about what makes your community tick - ask them, ask Google, ask AI!4️⃣Formatting to attract attention (but be WCAG-aware)I recently spotted a recruitment campaign where the email content was centred throughout and black and white - very uninspiring, and actually quite difficult to engage with.In the very least breath your brand colours into your content and check WCAG guidelines to ensure that you're not inadvertently muting your content.If your community uses Instagram / Facebook etc... be sure that they expect your content to have a life beyond black and white copy. Colour, emojis, personality - shine!5️⃣"Pitch" the unsubscribeWhat does the unsubscribe footer in your mailers look like?Is it simply an invite to unsubscribe? Or have you pitched that if they do, they'll miss out on future helpful content, and life-changing jobs?I see way too many campaigns that look like the goal is to generate unsubscribes! Ironically the footer is often more engaging than the mailer itself."We're fixated on helping our teaching community stay up to speed with the best tips, tricks, and jobs. You can unsubscribe, but then you may miss your next best teaching hack, or career move"...is better than..."Unsubscribe".A great tip is to allow candidates and clients to "Update their Preferences" which can provide your community with a way to help you make ore relevant the communications you are sending to them and/or update you on what they do find interesting. This can be done within Bullhorn Automation and is a useful way to reduce the Unsubscribes.📍Final Thought: Create Recruitment Campaigns to Keep Your Community SubscribedYour data, message, design are crucial to keeping your community from opting out.By keeping your content relevant, valuable, and human—you’ll build a database that’s active, engaged, and ready to work with you.Want help building an automation and outreach strategy to keep your community of candidates and clients opted in? Let’s talk.I offer free consultations to help leaders / recruiters / automators unlock the power of their Bullhorn database and create opportunities .BOOK YOUR FREE CONSULTATION
-
Lisa Jones
Blog
How Recruiters Can Turn Bounces and Unsubscribes into $£€
Recruiters, marketers, automators... If you’re regularly emailing candidates or clients—especially using tools like Bullhorn Automation - you’ve likely become familiar with two things: unsubscribes and hard bounces.At first glance, they can feel like a blow to your efforts—but they’re not always what they seem. In fact, how you respond to them is where the real sourcing and sales opportunities lie.Through the free consultation calls I have with recruiters who have Bullhorn, a hot topic is unsubscribes and hard bounces. Neither outcome gives a nice fuzzy feeling. If someone unsubscribes it limits your chances of reaching out to them again.If you get a hard bounce, their email has failed or the server has blocked you.But rather than get frustrated, slowing down your marketing / automation efforts, get active and turn these apparent dead ends into business opportunities. I've got some tips to help you monetise the "no"!💡Be sure to also read my other blog: Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Knowto help you reduce the volume of unsubscribes.Unsubscribes and Hard Bounces Aren’t Always the EndTake it from someone who sends regular campaigns with Bullhorn/Automation/Sales/Sourcing tips. Here’s what I’ve learned:When you start poking around a database that hasn’t been touched in a while, you need to plan for:Inevitable bad, dirty dataLow trust due to radio silence / low communication volumeBounces and unsubscribesSo:1️⃣ Don’t burn out your entire database all at once and overwhelm your recruiters with pointless "leads". A flood of bounces and unsubscribes is overwhelming—and tempting to ignore. Instead, work with your recruiters to identify the data that matters most (roles, skills, locations), so responses are relevant and recruiters engage.2️⃣ Stagger your outreach. A gradual send schedule helps you build a better picture of your data, keeps your sender reputation healthy, and gives you the time to review and action what’s coming back.3️⃣ Use and A/B testing to tell you what works (and what bombs).4️⃣Then, and this bit is crucial, have a battle plan to turn what seems like a "no" into an opportunity.Not Every Unsubscribe or Hard Bounce is Final🏴Unsubscribes: What we often see—especially in recruitment—is that many unsubscribes are "false flags". It’s not the person opting out; it’s often their old email being shut down or a system admin / manager clearing mailboxes.Often, that person hasn’t unsubscribed —they’ve moved to another company.⛔Hard bounces should be an opportunity to follow the follow the leaver to their new company - and rekindle a relationship.Instead of blindly trusting your email system, build a workflow to monetise the "no".Here’s how I manage unsubscribes at Barclay Jones:Two months after each mailer, I check the unsubscribes.I investigate if they’ve left the company or simply moved jobs.If they’ve moved, I update their details in the CRM and re-engage them.I do the same with hard bounces by checking LinkedIn and updating records.Recruiters can recover valuable contacts this way—some of those “dead” leads could be placements waiting to happen! 💸Campaign the Clean ~ Create the Opps!Treat every email/automation campaign not just as marketing—but as a data quality (and data wealth) activity.Hard bounces? Check if the contact has left.Unsubscribes? Investigate the source.Build this into your CRM workflows—it doesn’t have to be hard or time-consuming.With the right process, they’re signals—not setbacks.Want help building an outreach and automation strategy to keep candidates and clients opted in?📅 Let’s talk!I offer free consultations to help leaders, recruiters, and automators unlock the power of their Bullhorn database.BOOK YOUR FREE CONSULTATION
-
Downloads
Your Recruitment Training Playbook
-
Lisa Jones
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 4 ~ Place Faster with Less Effort
-
Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 4 ~ Place Faster and Easier
-
Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 3 ~ Sell Faster and Easier
