Recruiters! We know you often feel like you don’t have enough hours in the day to do all your admin AND really nail your sales targets. Bullhorn has some great features to make your life easier. But where do you start?
Do you ever log in to your Bullhorn CRM and think:
Am I using Bullhorn to its full potential?
How can I speed up my day?
A 9-Minute HIIT for Bullhorn Recruiters
Recruitment Leaders ask us to help their staff get more from Bullhorn. Often Recruiters have too much tech and not enough process, and it can feel like a bit of a mess.
You need to focus in on specific muscle groups (tasks) to speed up your day and HIIT (high intensity interval training) is key! Here are 9 simple, one-minute hacks to complete at the start of your day to get you off on the right foot. Grab some quick wins before your first cup of coffee has even started to cool down – go for that afterburn!
We have been talking about HIIT for a while now, and the benefits of short, sharp bursts of training that really sticks are far more impactful than long-winded full day recruitment training sessions.
94% of Recruiters
Did you know that 94% of recruiters prefer micro-learning (essentially HIIT), because they can juggle the demands of their jobs better? Recruiters need more time to bill, so ensuring that training is both time effective and really sticks is crucial to recruiter success.
These 9 one-minute Bullhorn hacks will help you to get yourself ship shape before your day has even properly begun:
boost your productivity
organise your day
improve the quality of your Bullhorn data for impressive sourcing results
generate key leads and job opportunities to convert
nurture and convert your existing candidate base
This Simple Bullhorn Hack only needs to be done once, so straight away we have saved you a minute each day! You can automatically launch various entities or menu options when you first log into Bullhorn by updating your user preferences within your Tools menu. Perhaps you check your tasks list first thing every morning? Well, you can launch the tasks list automatically. This saves you a few clicks every day… but more importantly sets up the remaining 8 hacks by creating your morning task list.
Review Your Open Vacancies - Run your 'favourite' search in your Bullhorn jobs list to review your list of open jobs. Assess, without leaving the list, which jobs need more focus today by adding the ‘shortlist’, ‘CV sent’ and ‘interview’ columns to your list. You can also use this time to close down any lost jobs and add in any new vacancies.
Complete a Task – Open your Bullhorn task list, filter by your incomplete tasks for today and quickly complete one of your due tasks. It will feel great to have one important task ticked off immediately. Perhaps, you need to email a candidate to set up a call, chase an up to date CV, confirm terms with a client or even nudge a hiring manager to confirm an interview time?
Plan Your Day – Or rather take a peek at the plan that has already been made for you by Bullhorn in the planner. Check you are prepared for today's upcoming pre-screens, client visits and interviews. Once you have logged these activities in Bullhorn they are automatically created in the planner. This would be a great time to send that good luck text or email to the candidate who has that 10am interview today?
Blitz Your Candidate Data Quality - Run your 'favourite' search in the Bullhorn candidate list that shows you the added candidate from yesterday. Using the pre-saved columns you set up - you can review all important fields in one page and the in-line editing feature allows you to update any missing data without leaving the list. This will ensure that the Bullhorn searches you run tomorrow and in the future are worth their weight in gold.
Set Your Goals - Review your activity from yesterday. Whether you are using Goals & Quotas, Reports or an integrated reporting solution you need to look at your core activity over the recent days / weeks and plan your goals for today. How many CV sends, Interviews, new jobs onboarded, or calls do you need to stay on target?
Add a Lead - open your leads or opportunities list to review your sales activity. Add one more lead or opportunity to the list you are working on today. Think of all the conversations you had yesterday and add that lead you picked up that you didn't have time to add yesterday, add that lead you just picked up on your morning LinkedIn scroll, or pick a target client and add that new contact or job you just saw on their website.
Get a Quick Send Out - Look at your open jobs and pick one that is similar to jobs you have worked in the past (think of a time when you have sent similar candidates through Bullhorn). Open your shortlist and filter on similar job titles to bring up a list of candidates that progressed to CV send or interview in previous months. These candidates are hot, relevant and will take your call. Get a quick win by recycling your previous pipeline.
Build Your Contact Spec List - which hot new candidate will you eshot out today? Run a contact search for relevant hiring managers based on their desired skills, categories and industries as well as postcode radius, and quickly check they are still relevant and have a valid email address. Do a quick tidy and the list is ready for your eshot later today...
HIIT Us, Recruiters!
Our high intensity interval training (Recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. Recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try Recruitment HIIT for free, or arrange a call with me - press one of the magic buttons below.
4 Questions for Recruitment Leaders and Marketers Who Need to Generate More Sales
Recruitment Marketers, now more than ever, need to deliver real value. With Covid creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. But where does and should marketing fit in to this landscape? And how are they prepared for the new normal?The Sales-Led Marketing ChallengeAs chairs of the APSCo Marketing Forum, Niomi and I are keen to ensure that the regular meetups and webinars contain content which drives the members to deliver commercial and relevant outcomes. We surveyed APSCo marketing members to find out answers to the following questions:What were your plans to improve prior to Covid lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?The answers were compelling, and a little worrying.1.What were your plans to improve prior to Covid lockdown?The majority said “Brand Improvement”. This is always a red flag for me and tweaks my “colouring-in department” nerve. What were the businesses these marketers worked for doing before Covid… was lead gen / sales already taken care of? I get how important brand is, but in a saturated market, where recruiters are often 360+ and have too much to do, (too much data, systems, and not enough process) I love hearing stories about marketers deliver MQLs (marketing qualified leads) or perfect candidates / colleagues into the sales teams.2.What are your biggest challenges during lockdown?The majority said “Lead Generation”. So, as soon as lockdown happens all eyes go to marketing to do something that may not have been their priority or skillset pre-lockdown. A reaction that we have all had, but one that may have fallen flat due to the lack of skill / expectation of marketing prior to Covid. Some of them don’t even have access to the database that their recruiters use… so how are they supposed to help with the conversion, or reconversion, process?3.Where do you see the biggest wins for you in the next few months?Worryingly, lead generation scored low, and brand and client experience scored high. Kids are back at school, local lockdowns, rules of 6, are the new normal, but to move so quickly away from lead gen feels too soon, or perhaps, inappropriate.4.Where do you feel you need additional training / knowledge?SEO and monetisation of the CRM and data scored high. This is interesting, and predictable, as these two areas drive leads. Does this answer tell us that marketers haven’t got the training (or perhaps confidence) to stick their hand up and say:“leave the leads to me” When I mentor marketers, I lift the lid on SEO and make it a simple task. It’s about:persona-led keyword decks,threaded into content,which is aimed at the data (you likely already have) and assertively used to convert or reconvert. Leads are generated and actively handed over to sales. Easy!So the marketers have spotted their weaknesses… but what next?What else scored low?Automation – this is needed to create space and time to attract and convertInternal comms – this is needed to keep the workforce engaged and motivatedInbound sales – this is just needed.Social media – use this to drive content ROICandidate attraction – I’m worried that recruiters are being bombarded by the wrong candidates and this is preventing best practice.Marketers Need to Generate LeadsGoing back to lead gen and sales-led marketing…Marketers, ask yourself:what are you doing to skill up in SEO and monetising your data and CRM? Recruitment Leaders, ask yourself:what access does your marketer have to your data, and your sales team? What needs to happen to turn your marketing into a sales-led, data-driven, lead generative function?Attend our webinar on 30/09/20 to find out what Niomi and I think you need to do.Book Your Marketing Webinar PlaceTalking of Marketers Generating Leads for Recruiters...Could marketing save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500/month if there are 10 of you?)Our high intensity interval training - Recruitment HIIT- helps recruiters source, convert quicker and develop healthy pipelines with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. We aim to save every recruiter at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Yorkshire Recruitment! Back to Work, Back to Normal?
Recruitment Leaders. whatever stress you and your business have been under, now that the kids are back at school, and that we are all trying to get back to a new normal, time is more precious than ever. And having a sales-led strategy for the next 3 months is key.Jonathan Sanderson, Chair of the APSCo Yorkshire Business Forum, will be joined at the next meeting by my business partner Lisa Jones.On Monday 28 Sept, 14:00, Lisa will focus on...Yorkshire Recruiters! Back to Work, Back to Normal? Your staff have either been:working as smart as they can throughout the pandemicon furlough, ormade redundant.What do you need to do in the next 3 months to generate more business? Lisa says:Your sales, recruiting, and marketing teams need to get fit, and be desk and time effective – but perhaps they have dirty data, numerous systems that they decide when they engage with, and not the right content and process to generate warm calls?Lisa, with her knowledge of sales, systems, marketing, and recruitment, will talk about how you and your team and business back to “fitness”.Jonathan will then lead a discussion around issues currently affecting the recruitment sector in the region.Register Here It's genuinely the time to take a breath, get ready, and get going.Talking of Recruiters Getting Going...Could you save an hour a day, and make an extra £18,750 a year (or £187,500/month if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. We aim to save every recruiter at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT 7 DAYS FREE READ ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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