Blogs by tag - Leadership · Barclay Jones

How Recruitment Leaders Can Grow Despite the Disruption

Recruitment leaders! You want to do more with less. You need less costs, more profit, less data, more placements, less systems, more process.You need to ensure your recruiters, systems, and processes are super effective and drive a sustainable recruitment business. This podcast has some game changing insights for rec leaders who want to scale.Top Recruitment Insights for Recruitment Leaders Who Want to GrowAs a recruitment leader, you want to know how to get more out of your existing staff and reduce the need to hire. The stats show that 1/3 of recruiters quit due to lack of training and it costs a whopping £$€14,000 to replace just one recruiter!In this episode of the Recruitment Leaders’ Podcast, I spoke with Alex Evans from Talint. He is the Managing Director at Talint Partners. Alex is passionate about the recruitment industry and how recruitment leaders can grow their businesses.We looked at the constant disruption that recruitment leaders and their recruiters have had in recent years. Why we feel that this will be a continuous disruption. And, more importantly, what we feel needs to happen to build resilient and effective recruitment businesses, able to tackle this disruption and the disruptions that will affect recruitment in the future.We talked about:AliensAssertion of control by the individual and how this affects recruitment businesses.Candidate shortage??? Is there one? And if there is or is not, what do we do about it?Digital transformation in Recruitment – what does it really mean and how can it actually help the 3Cs – candidates, clients, colleagues? As well as cash flow.How do recruitment leaders get more from their people, data, and systems?Alex shared some ideas and data from their insight report about what recruiters’ clients actually want – and it’s not hard for the average recruitment business to deliver. We talked a lot about people and how they drive (or drain) a recruitment business:Why did 1/3 of recruiters leave in 2019?How much does it cost to replace a recruiter if they leave?How do you get more from your people?What do we need to do to be ready for the next disruption in Recruitment?Listen to Alex Evans on our Recruitment Leaders' PodcastThanks, Alex for being such a great guest on my Recruitment Leaders’ Podcast. Find out more about Talint's Staffing Leader network and enter the TIARA Recruitment Awards. Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud.Help Your Recruiters to Bill MoreYour coolest tool is the recruiter, but when they drown in dirty data, ineffective recruitment processes, and expensive recruitment systems, recruitment becomes slow, risky, and costly. Continuous training and effective use of systems boosts productivity by 30-40% and sales by 29%.Our online recruitment high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAINING
How to Blow Money on Recruitment Training and Get Zero Return

Recruitment Leaders! Your teams are likely spending a 5th of their day adding data (that they may not need), spending a 3rd of their week sourcing (for candidates you already have), and not having time for crucial and candidate and account management - which ironically is the money maker!Perhaps the only people making money from your tech are the suppliers? What's the fix? Here’s a webinar to help you effectively train your recruiters, and develop speedy recruitment workflows.Generate ROI From Your Rec TechAt Barclay Jones, we're huge fans of effective rectec. That's why we've added SourceBreaker training to Recruitment HIIT. SourceBreaker is an amazing tool that helps recruiters to automate their sourcing and drive sales. We're excited to have taken part in a three-part webinar series ‘Maximising ROI from Recruitment Technology,' hosted by SourceBreaker, and joined by nine industry experts. On 19/05/2021 at 11:00 GMT, Lisa spoke about: How to blow money on training and get zero returnWIIFM... What's in it for me? What's in it for Managers?HIIT Me! How to generate afterburn in recruitmentBrian Cunningham, Managing Director Allen Recruitment.What we like about working with Barclay Jones is that they bring the latest techniques and methods of training and educating recruiters so that it sticks, and our Recruiters, Account Managers and Resourcers become effective super-quick.Watch This Short Video from Part 2 of the Webinar Series with SourceBreakerWATCH SOURCEBREAKER WEBINARS HERE Oh! AND we have SourceBreaker tips and training now live on our Recruitment HIITrecruitment training platform. It's a fantastic tool for candidate sourcing, lead gen, competitor "spying" - it adds serious turbo to your speed and pipeline.TRY RECRUITMENT HIIT FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Forget Candidate Experience! What About Recruiter Experience?

Recruitment leaders - before Covid, was this you and your business?Too much data, not enough information…Too many applications, not enough candidates…Too many leads, not enough invoices…Too many systems, not enough process…Whether you have a team who have been, or are still on, furlough… Whether they are all back to work, in the office, or working from home…How can you get your recruitment team, and recruitment business, back on track?And do you even want to go back to what you had before?You likely want to:Increase productivityCreate more accountabilityImprove the recruiter experienceAnd you want to create a flexible and sustainable recruitment business to prepare you for the disruption that lies ahead. Your technology and team have never been more important. How can you use it and them to improve your recruiter experience, and thus your recruitment business?Watch My Speedy 20min RecExpo Seminar on Recruitment TrainingTalking of Recruiters Being Happier...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
The Sales-Led Recruitment Marketing Challenge

Now more than ever, recruitment marketers need to deliver real value. But where does marketing fit in to the new muddled landscape? And how are they prepared for the new normal?Recruitment Leaders and Recruitment Marketers! Do I have a high energy recruitment sales and marketing webinar for you! Your sales and recruitment teams don't care if you have event fatigue - they need leads (and you need to generate them).Your candidates and clients assume if they don't hear from that you don't care, and will go elsewhere.Treat your brain to a high energy 45-min workout - Simon and I have some tips and tricks to help you create a 90-day sales and marketing plan to keep your 3Cs (candidates, clients, colleagues) attracted, engaged, converted, and retained.Plus, I share some of my tips from the Recruitment Marketing Academy I run for marketers who want to be the "biggest billers" in their recruitment business.Recruitment Marketing Being Accountable and ValuableWith COVID creating either distraction, furlough, or redundancy, recruitment agencies are focused on lead generation and conversion. A recent survey of recruitment marketing professionals asked the following questions:What were your plans to improve prior to COVID lockdown?What are your biggest challenges during lockdown?Where do you see the biggest wins for you in the next few months?Where do you feel you need additional training / knowledge?Join myself and Simon Lewis from Members Only for an engaging session as we lift the lid on answers to the above recruitment sales and marketing questions, helping to understand the role of the recruitment marketer moving forward and how we can make ourselves truly accountable and VALUED.Watch My Sales and Marketing Webinar HereREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Leaders! How Can You Enable Sales During this Crisis?

Recruitment Leaders! It’s likely that with Covid you have had to be more innovative than ever, in order just to stand still. Recruiters being proactive, following business process, increasing their activity, and having a strong sales pipeline is more important than ever. Take note of what Mckinsey says:During the current crisis, businesses have worked faster and better than they dreamed possible just a few months ago. Maintaining that sense of possibility will be an enduring source of competitive advantage.APSCo Insights Webinar - Back to Business DevelopmentI chaired an APSCo webinar with:Adam Dale, SourceBreakerRicky Wheeler, Cube19Darren Westall, PaigerLloyd Moore, Advisorlink memberWe discussed what strategies and tactics do you need to develop during a time when change is constant? And when your staff, clients, and candidates are remote – “selling” seems harder than ever.You need to enable sales. Gatherers need to be hunters. Account Managers likely need to develop new pipelines. Managers need to be able to review activity and need the tools to manage remote workers.We discussed:What does enablement mean to sales and recruitment?Things have shifted - how has, and how will, the role of a recruiter change?What needs to happen to the sales culture to enable sales?How can we enable sales to be more effective marketers, to generate and convert more leads?Enable them through technology and automationEnable them through training when perhaps they have no time or resourceEnable sales managers / leaders to monitor / control / be able to monitor productivityThe Covid crisis has created an opportunity to rethink, reskill, and revitalise how recruitment and sales are delivered. This is a great webinar to gain some practical tactics and ideas for how to compete in the new market.Watch HereCould you save an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
7 Mental Health Tips for Recruiters and Marketers to Work from Home

I attended the really valuable APSCo HR and LD Forum about mental health, and how to keep recruitment staff healthy during this time of Covid and beyond. Here are some working from home tips for marketers and recruiters.This dovetailed really well with last month's forum which I wrote about Returning to Work After Covid (but, oh, the irony of this week's "stay at home" message is not lost on me.)Julie Bowen kicked of the meeting with some great points:We are witnessing a slow and staggered return to work. And there are pockets of recruiters (and their clients and cands) working from home. The boundaries between home and work are blurred. This is causing angst, stress, confusion.Some WFH (Working from Home) Stats to Warm You Up(These WFH stats are from my own research and are pre-Covid)40% of people feel the greatest benefit is the flexible schedule.Companies allowing remote work have 25% lower employee turnover People who work remotely at least once a month are 24% more happy / productive74% are less distracted / 86% are less stressed21% would give up holiday allowance to have flexi-working (69% of millennials would give up other benefits)WFH saves at least 11 days per year travellingHow Can We Support Recruiters and Marketers With Mental and Physical Health and Well Being?Rob Stephenson gave a fantastic presentation on mental health and working from home, and some great tips of how to improve “form” for recruiters, their leaders, marketers and teams.Sleep / nutrition / exercise – don’t underestimate how you can ensure your teams are aware of what they need to do to care for themselves. How can you engage them to be effective in these areas?Financial wellbeing – can you invite financial experts to run webinars / sessions for your team to educate them and alleviate any stress in this area?I loved his comments on “creating of purpose” – as its likely that working remotely has eroded our sense of purpose, and we need that back to help us stay engagedConnections – We are disconnected, from our staff, our bosses, peers, clients and candidates.Stress management – WFH creates a different type of stress. Recruitment is known to be a “positive” stress job, but there are new stresses that you and I have not planned or trained for.Helping others – Working at home may feel like a disabler when you’re used to helping other people. You can read more about Rob’s thoughts here – there are some great insight and ideas.My Suggestions for Helping Your Recruiters, Marketers, and Their Teams With Mental Health Whilst Working from HomeExercise is something that I was lucky enough to continue throughout lockdown, but others may be limited due to health or situation. How can you get your teams motivated and those endorphins going? Could you have a “power hour”. Any of you up for a bit of lycra and Zoom HIIT? Could you nominate a personal trainer in your team?Reconnecting – Your 3Cs (candidates, clients, colleagues) need help staying connected. Half daily video scrums (09:30/12:45) with the team to keep them focussed and engaged is what we do at Barclay Jones. More regular video calls with clients and candidates are key for recruiters. What can you do to reconnect your staff and teams? Waiting to go back to work is not a solution. This is the new normal. Keep your staff connected through tech. Can you leave Teams (Zoom) “on”, and not just use it for meetings. Be present as leaders. Communicate with the team throughout the day, like you would in the office.To help you all move forward positively, stay focussed and engaged, set goals – and don’t be afraid to reset them if they are genuinely not viable. My team used to have 90 Day Rocks (a Traction term) where we smash issues and implement ideas. We have reset these Rocks to 30 days, to help us be more agile and react positively to the change around us.Praise – It’s easy to say thanks when you’re in the office. If you use Teams, try the Praise App and call out some great behaviours – perhaps even focus on Values-led behaviours?And talking of Teams – what are you doing to really “get” Teams (or Zoom) as these are crucial tools, as crucial (if not more so) as your phone. We’re building out a Trail on our Recruitment HIIT on demand training platform to help recruiters learn how to use the channel not simply to communicate but to help them run their desks. Bullhorn, Adapt, Job Adverts are live, and we're about to go live with HIIT+ where you can add your own training. A great way to connect your teams.And talking of training. Leaders need to admit that perhaps their staff were not as effective as they’d like before Covid. Now WFH creates even more risk of low productivity and unchecked poor quality. And these team members are unlikely to stick their hand up and admit their weaknesses. There has never been a better, or more important time, to train your recruiters, resourcers, marketers. (Grab a free trial of our on demand training Recruitment HIIT)And plan for Covid - I've had a stressful week for me awaiting Covid test results for my 8 year old. All of us in isolation, not able to leave the house. The school websites were not geared up for isolation learning, and we didn't necessarily have the right food etc... My work diary was choca! It was super-stressful. Create a plan, so that you know if you need to isolate, you will be ready.Good luck, recruiters, leaders and marketers. It's going to be a challenging few months. Let's go into it with our eyes open, a plan, and at least the hint of a smile.Now is the Time to Save Time, for Your Mental HealthCould you save an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Or indeed save 1 hour a day to stay mentally healthy?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Yorkshire Recruitment! Back to Work, Back to Normal?

Recruitment Leaders. whatever stress you and your business have been under, now that the kids are back at school, and that we are all trying to get back to a new normal, time is more precious than ever. And having a sales-led strategy for the next 3 months is key.Jonathan Sanderson, Chair of the APSCo Yorkshire Business Forum, will be joined at the next meeting by my business partner Lisa Jones.On Monday 28 Sept, 14:00, Lisa will focus on...Yorkshire Recruiters! Back to Work, Back to Normal? Your staff have either been:working as smart as they can throughout the pandemicon furlough, ormade redundant.What do you need to do in the next 3 months to generate more business? Lisa says:Your sales, recruiting, and marketing teams need to get fit, and be desk and time effective – but perhaps they have dirty data, numerous systems that they decide when they engage with, and not the right content and process to generate warm calls?Lisa, with her knowledge of sales, systems, marketing, and recruitment, will talk about how you and your team and business back to “fitness”.Jonathan will then lead a discussion around issues currently affecting the recruitment sector in the region.Register Here It's genuinely the time to take a breath, get ready, and get going.Talking of Recruiters Getting Going...Could you save an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FREE READ ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Suggestions for Helping Your Recruiters Return to Work After Lockdown

I attended one of the great interactive webinars that APSCo are running to help their recruitment members stay focused, motivated, and give them tools to run their business during and beyond Covid and lockdown. Here are some of the tips I gleaned, and a few of my own.We're all trying to plan for the future, either by the day, week, or month. We are focused on keeping our staff motivated and our businesses sustainable. Whether you have furloughed your team, or have people working from home, or indeed back in the office, there is so much to think about to ensure that the disruption of the Coronavirus is within your control and limited as much as possible.Recruitment Leaders Suggestions for Helping Your Recruiters Return to Work After LockdownSurvey your workforce - what is their setup / ideal outcome from working from home / coming back inIf you have an "informal" arrangement for working from home, start planning to make your approach more formal, so that you don't inadvertently set a precedent that you cannot sustainIf you are bringing people back, try to stick to certain days so you can "max" the atmosphereFocus on training your management team to be able to remotely manage their teams - this is crucial. Their management skills will get your through this time.Don't ignore the people in the office, in favour of furloughed staff and vice versa. Both will need you equally.Keep people engaged - great ideas: coffee mornings / gin sessions (Friday PM?) and pub quizzes, but not simply general knowledge - matching baby pictures to staff is a great way to engageBringing furloughed staff back to work (whether working from home or in the office) - what is your plan for onboarding - ie. transitioning them back to being productive?Ensure that holidays are booked and that your teams know, that if they are furloughed, that there is a financial incentive to book hols as they get 100% of their salary for the days that they are on holiday. (This will also help you manage capacity and output when everyone returns...)Focus on skills not jobs... what can you people and teams actually deliver that will have a positive impact on your business? All hands to the pumps?My Suggestions for Helping Your Recruiters Return to Work After LockdownObviously we are all using Zoom or Teams for meetings, BUT have you considered just having them on "all day" so the office is visible and feels less disparate?How are you ensuring that your process / goals / KPIs are clear and measurable (ideally using speedy tech that you already have?)Humans still need to feel included, loved, that they are making a positive impact - how will you ensure you focus on mental well being / inclusion?Have you actually trained your teams on MS Teams / Zoom - there are some awesome features to help you use this kit better (blog to follow!)Trial our recruitment training platform, Recruitment HIIT - grab a free trial. It has some fantastic resources for recruiters - all around 5-10 mins long, to help them with Bullhorn, Adapt, and Job Adverts.HIIT Us, Recruiters!Could you save an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Kevin Green: Recruitment Leaders Against Recession and Coronavirus Podcast

As a recruitment leader you're likely having to make some drastic decisions for drastic times. For those of us who have been through a recession, including my clients, we know that this is different. There's more to think about, more government help, more variables, more questions than answers - and there is no rule book for this. This is why I'm delighted that this Recruitment Leaders' Podcast has a guy called Kevin!Kevin Green ran the REC for 10 years, and has perspective on recession, how to run a profitable recruitment agency, and how to be a sane recruitment leader.He has evolved as HR Director at Royal Mail – to the Chief Exec of the REC – to now a Non-Executive / Strategy Director / Public Speaker for recruitment firms and “mere mortal” non-recruitment businesses with his What's Next Consultancy. He has also written a book called Competitive People Strategy.Coronavirus and Recruitment Leaders Staying SaneAs part of my Recruitment Leaders’ podcast, I grabbed some airtime with Kevin and discussed 4 things about the recession, how the Coronavirus is affecting recruitment, and recruitment leaders staying sane.I asked him:What are the differences for recruitment leaders, in the 2008 recession and this 2020 recession? And how will this affect us in 2021 and beyond?How will the agency recruitment market change as a result of this recession and the Coronavirus?Are there ANY positives about what is happening right now?What specifically do you need to do to manage your business through this time? And what should you do for yourself?This is indeed a massively painful time for recruiters and their leaders. Listen you this 30- minute recruitment leaders podcast – give yourself that time to think about where you are, what you want, and how you’ll get it. It's a fascinating listen, with some very useful takeaways and a pep talk for recruitment leaders who need an ear.Listen to Kevin Green on our Recruitment Leaders' PodcastListen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines.We'd love you to try Recruitment HIIT free.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Is this the Fix for Talent-Short Recruiters? Recruitment Leaders' Podcast

Every recruitment leader needs more staff – or at least they want their existing staff to be loyal, effective and successful. This recruitment podcast is a great listen to help you spend a little time creating a strategy for fixing your talent shortage. No recruiters? No fees? ...No business! Here’s a fix!This Is Must-listen for Recruitment Leaders Who Need to Attract and Retain StaffIn this episode of the Recruitment Leaders’ Podcast, I spoke to Ann Swain, Founder of APSCo, about their initiative, Women in Recruitment, something that will fix over 70% of Recruitment Leaders’ issues this year (and beyond…)We talked about what Women in Recruitment is. What does Women in Recruitment do, and what’s in it for recruiters?Recruitment leaders have a lot to benefit from understanding how a focus on diversity and inclusion in their recruitment business can fix a lot of problems (namely recruiting and retaining the best recruiters!) and help them create more profitable, successful businesses.We talked about some key issues that can affect / help the talent shortage in most recruitment businesses:Why there is a talent shortage within the recruitment industryWomen in Recruitment: WIIFR (what’s in it for recruiters?)What really motivates salespeople and recruiters?How are men and women being done a disservice in the workplace?What do millennials and Gen Z really want, and how can we deliver it?How do recruitment leaders fix the gap between employing and retaining staff?Does Ann think women are better salespeople than men?How do we help our staff perform to the best of their ability?What are the benefits to joining Women in Recruitment?Women in Recruitment isn’t just about ticking a box, feeling better, “doing the right thing”. There’s LOTs of commercial benefits – which if I’m honest, I feel I shouldn’t need to outline, but, I may as well.If the average recruitment business needs more staff, what do they need to do to hire and retain women?Do women make better sales people? (Contentious!)Recruitment awards and vendors often ask about diversity – what do you really need to say about your approach to “women in recruitment”.Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
“Outrageous” LinkedIn, Bullhorn and Social Media Hacks for Recruitment Directors and Managers!

Recruiters need to be more competitive, and their leaders need them to be super-effective. You can spend a lot of time on LinkedIn but still need to be on the phone to convert. I’ve been asked by cube19 to speak at their User Group Network to share some real-life recruiter hacks to improve talent attraction, lead generation and conversion.The new cube19 User Group Network is dedicated to recruitment agencies that want to get the most from how they use Bullhorn and their data. Ricky from Cube19 says:Come along to the upcoming event in London on 26 March to network, share ideas and discover outrageous hacks to get you working faster and smarter. What are the everyday actions we employ that fuel productivity, brand exposure and agency growth?I will be joining Ricky Wheeler, Sharon Klaver and Brooke Weinberg to talk about how you can raise your profile and attract candidates (including recruiters for your own business) and generate leads more effectively on LinkedIn. As part of the LinkedIn training my team and I deliver, I have some cute hacks to help you use the free and paid for LinkedIn tool more effectively to source and place – and improve your speed and fees.Cube19 Say This About Their Monthly Bullhorn User GroupWith the myriad of tools available to recruiters in this candidate short market, understanding the best tools and techniques to automate processes whilst maintaining a positive brand experience is a clear competitive advantage.In the second instalment of our meetup series, we’ll uncover the real-life marketing and CRM hacks that our speakers employ every day to fuel productivity, brand exposure and growth.We’ll provide food, drinks and the opportunity to learn best practices from recruitment pros and like-minded professionals.On Tuesday 26 March, 18:00-20:30 in London I’m joining:Ricky Wheeler – Marketing Director at cube19Sharon Klaver – Customer Success Manager at cube19Brooke Weinberg – Head of Bullhorn Sales at EbstaWe’re talking about:Raising Your Profile and Marketing Yourself on LinkedInIntegrating LinkedIn with Bullhorn CRM4 Automation Secrets Behind cube19’s Social Marketing Function5 Bullhorn Hacks to Get Your Recruiters Working FasterBook Your Place at cube19’s User Group HereTake a look at cube19’s snazzy video from their launch eventHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
From Dustman to Recruitment Data Scientist… Some Seriously Great Advice for Recruitment Marketers

Recruitment Leaders and their marketers who need their marketing to be sales-led: about convertible leads, retained candidates, recruiter attraction, need to listen to this Recruitment Leaders’ Podcast.Today the focus of this Recruitment Leaders’ podcast is recruitment marketing driving sales. This is a crucial listen for recruitment leaders and their marketers – and recruiters who know that getting on the “right side” of marketing may be the key to their sales pipeline success!Recruitment Marketing, Data and Hacks for Recruiters!If we have learned anything from the last 24 months, cleaning up your data (because the government told you to) may not necessarily get you the financial benefits that your common sense tells you you should be getting from a clean database…I’m joined by someone who can bring data cleanliness and recruitment marketing to whole a new level. Starting as a dustman (who’d have known?) Segued into website build. Became the mighty Broadbean’s 3rdemployee. Then moved to Ebsta.Ricky Wheeler’s purpose at Cube19is to help recruiters generate growth from decisions based on real-time recruitment data.It’s all been about recruitment data (and the odd bit of “dirt”).We talked about two recruitment marketing topics:1. What Tips Can Ricky Give to Recruitment Marketers?What has Ricky learned about recruitment marketing from his vast experience in some high performing recruitment software businesses? He answered the following questions:What are Ricky’s “hacks” for successful recruitment marketing?How do marketers make their functions a profit, rather than a cost, centre?How does Ricky define a high-performance marketing team look like?How do marketers navigate the (what I call) the marketing “love-in” that I see online and at events, which really offer little value, but give generic “tips” on marketing, but often don’t really add any real substance to help the average recruitment marketer add real value to the recruiting workflow?How can recruitment events REALLY work? (when so many of them don’t work…)What do recruitment leaders and recruiters need to “do” with their marketer to get real value and how does the marketer interact with their leaders and internal clients to ensure that they deliver the 4Cs (candidates, clients, colleagues and cash!)2. What does Ricky think that Recruitment Marketers need to do with their data…… to help them become more effective?Which data does a recruitment marketer actually need?How do recruitment marketers actually help the sales funnel?How do personas actually help recruitment marketers with their content / SEO strategy?Where does recruitment CRM fit into a recruitment marketer toolkit?Which tools are critical to a recruitment marketer? And which is the most important recruitment marketing tool?Recruitment Leads / MQLs / SQLsWe discussed recruitment leads – and our tips for lead generation for recruitment leads, where recruitment CRM fits and how to manage the leads into successful conversion. It’s about MQLs (marketing qualified leads) enabling SQLs (sales qualified leads) … and our thoughts that if you’re waiting for automation to transform your business then you’re likely to stagnate your growth by not engaging data and humans in the best way.And what do recruitment leaders and their time-starved recruiters need to stop asking their recruitment marketers to do?We also talked about my concept of the “dashboard recruiter” – you can also hear more thoughts on this in my Mark Hodgkinson “Taming your Recruitment Data” Podcast.And read more about how I work with recruitment marketers to generate leads, candidates and recruiters on my Recruitment Marketing Mentoring Program.Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING