Recruitment Leaders buy a website not because they have better things to spend their money on, but because they need to generate the 3Cs – candidates, client and colleagues – oh and a small matter of cash (4th c!) Recruitment marketers need their website to make them look good, and make generating candidates and leads easier.
Does your Recruitment Website Generate Leads, or just Clicks?
Every recruitment website should have either Google Analytics or at least some way of measuring hits, time spent on your site, which jobs your candidate clicked on to, which case studies your clients read, whether a recruiter came to your Work for Us page – and for how long, where the surfer was located… (a long time ago in a galaxy far, far away…)
But did you know that Google can tell you some other pretty exciting stuff about the makeup of your candidates, clients and colleagues, (ewoks and wookies)? And it can also tell you the secret formula (The Force) to winning your candidates’ and clients’ hearts and minds? In other words, it tells you who they are, where they are, what devices they are using to access your site, which browser (blaster) they use to find you, and so on.
Devices Are Really Exciting!
Here’s something not a lot of people have talked about (including the mighty Yoda!). I was with a client recently and we were reviewing their website’s Google Analytics. We discovered that over 50% of the 40% of their surfers were using Apple devices.
Translation: 20% (1 in 5) of their surfers were using an Apple device. Translation: A significant amount… so significant that the next stat on the list was Samsung S9 at 5% – hence a lot of people are using Apple to access my client’s site. They are now penning some “Best Apps Every Engineer Needs for Their iPhone” blogs etc… to attract their ideal engineering candidates.
This data is gold dust! I’m not sure we got to light sabres, but I bet it was a few!
Surfing whilst sitting on the toilet playing holographic chess with a wookie
I’ve done a lot of recruiter polls and a recent one I did proved that: male recruiters are more likely to do business whilst doing their business on the loo (toilet for our non-UK friends!).
Your Google Stats Tell You About Me
So, I am surfing your site, I am holding my device. My device gets more me-time than my husband and kids. It gets more me-time than my hair, face, car, Millennium Falcon – it IS me – so when I use it to surf you, I am giving you a monstrous clue about what I care about, about what gets me through the day, what organises my time, what directs me, when to jump to light speed: it speaks, I listen!
I Am in Love With My Device!
I care about my phone! Am I unusual? I don’t think so… when was the last time you left the house without your phone, got to work and said, “Oh dear! I’ve left my phone at home, oh never mind, I’ll deal with that when I get home!”? And then proceeded to have a stress-free day and forget all about it! How would Luke have coped without R2D2 in Empire Strikes back? (You could see what he has to say about this with a fab R2D2 translation website I found recently!)
Oh no! It’s more akin to you trying to behave like you haven’t had your right hand cut off (Luke!), whilst not behaving irrationally, fear of missing out #FOMO, and downright panicking that if people can’t get hold of you the world will end (missed calls, missed placements, missed targets, you’ll not find out who your father really is!?)
Talk Dirty to Me
So, if we agree that the average mobile user cares about their device, and Google tells you which device they are using to look at you, then do the maths! Use this data to help you create a communication strategy (Darth Vader’s mind choke!).
If lots of people access your website with an Apple device, talk about Apple! It’s really simple!
Talk about things that will help your surfer – keep them engaged.
You are a niche finance recruiter? Tell accountants which top 10 apps for Apple they should be using! Interim / Contract recruiter? Tell your candidates which apps can help them travel at the speed of light and not spend loads in the process! Jedi temp specialist? Which apps can they use to engage their hyperdrive?
Or You Can Bore Me To Tears
Or you can continue with what many recruiters seem to still be doing right now which is:
To bore me to tears with irrelevant content, (Star Wars Episodes 1-3!)
To sound self-obsessed – talking about themselves all day long… #yawn #NerfHerder!
To be totally silent… (try harder!) #IsAnyoneThere #HelpMeObi
Make Your Marketer a Coffee
Check out your Google Analytics and see what your audience is telling you.
This is just one of a myriad of stats which you can get from Google and if you have 5 minutes you can massively improve the experience your surfers have, and perhaps even take the content plans to a wider social media audience (intergalactic!)
If you don’t have access to your analytics, as your marketing department guards them with their lives, make them a cuppa (they rarely get thanks or intelligent questions) and ask them to do something that they will enjoy, as opposed to you simply thinking they are there to create a PowerPoint presentation for you… Buy them a cake and have a useful conversation with them about who your audience is. This will take you a massive step forward and have a massive impact on your ability to attract Jedi and clients.
Do you know what devices / operating systems / browsers your users surf you from? Find out – it could take you beyond the Forest Moon of Endor!
Adapt Training Tips for Busy Recruiters
Recruiters! Your day is so full, you often can’t see the wood for the trees (or the candidates for the applications). You have Adapt and you need it to give you time and make you money! Recruitment Leaders! You need your recruiters to convert more candidates and clients, and have a healthy pipeline. Adapt needs to deliver ROI.Recruitment Trainers! You are tasked with being Adapt Training experts and need to be sure you have all of the hacks and tips to improve a recruiter’s day.We have a monthly newsletter full of Adapt Tips to help all 3 of you generate real ROI from Adapt.(Bullhorn may have bought Adapt, but you still need to get value from your Adapt CRM.)Recruiter Interrupted!In recruitment, time is money… but you really lack proper time to really manage your candidates and clients.On average:You check your emails 36 times an hour!You are interrupted 56 times a dayYou attend 62 meetings a monthLet alone random candidates applying for jobs they can’t do, and clients drilling down your fees and working with all of your competitors!You need to get physical and HIIT something! (We use HIIT – high intensity interval training to help Recruiters with what we call “AdaptFirst”.)Every month, we publish the HIIT the recruiters we train love the most, and you can receive them via email.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.SUBSCRIBE TO THE NEWSLETTERAnd if, recruiters, you want to blitz your business development even further, why not check out the latest in our Adapt Smackdown series?Read more about how train recruiters source and convert quicker and develop healthy pipelines with our Recruitment Training.HIIT Me, Recruiters!And we’re about to launch Recruitment HIIT – an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Arrange a call with me here.READ ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Recruiters! What Do You Need to Do to be More Effective in 2020?
With 2020 looming and a few things likely to happen between now and 31st of December recruitment leaders, their recruiters and recruitment marketers have got some time to think about their 2020 strategy and how it needs to help them generate more of the 4Cs - candidates, clients, colleagues… and cash!Recruiters and Marketers! What is Your Strategy for 2020?The Annual Bullhorn Trends Survey has evolved into “The Grid” - a really useful resource pack specifically aimed at the recruitment industry.Bullhorn have done a fantastic job bringing together some key information about global (and local!) recruitment within the UK and beyond!It will help you gain perspective on your year in recruitment to date, and give you ideas on how you need to work next year to be more effective.Could it be that your recruiters need to be more effective and have some seriously good recruitment training?Do you need your recruitment tech to actually deliver cash, rather than be a drain on your profit?How can marketing evolve from “the colouring in department” into “recession-proof” function delivering leads into recruitment firm that’s drowning in data?Shout Out to Bullhorn and 2020We have a passion for helping recruiters (and their marketers) be more successful, so when we come across content which “nails it” we have to give it a shout out.This Bullhorn Trends Grid goes way beyond many of the usual white papers you’ll see in our recruitment sector. It’s massively engaging and rich in thoughts, ideas and research.Take a couple of minutes (coffee / wine) and scroll through, research / digest and plan your 2020 recruiting, sales and marketing strategy.Watch the Video to See Our TakeawaysIt’s so important for your business to train your recruiters to really monetise your Bullhorn CRM, this short video hack will help you achieve what we call “BullhornFirst.”READ ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAININGOur recruitment community loves our Bullhorn, Inbound Sales, LinkedIn and Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!