Recruitment Leaders buy a website not because they have better things to spend their money on, but because they need to generate the 3Cs – candidates, client and colleagues – oh and a small matter of cash (4th c!) Recruitment marketers need their website to make them look good, and make generating candidates and leads easier.
Does your Recruitment Website Generate Leads, or just Clicks?
Every recruitment website should have either Google Analytics or at least some way of measuring hits, time spent on your site, which jobs your candidate clicked on to, which case studies your clients read, whether a recruiter came to your Work for Us page – and for how long, where the surfer was located… (a long time ago in a galaxy far, far away…)
But did you know that Google can tell you some other pretty exciting stuff about the makeup of your candidates, clients and colleagues, (ewoks and wookies)? And it can also tell you the secret formula (The Force) to winning your candidates’ and clients’ hearts and minds? In other words, it tells you who they are, where they are, what devices they are using to access your site, which browser (blaster) they use to find you, and so on.
Devices Are Really Exciting!
Here’s something not a lot of people have talked about (including the mighty Yoda!). I was with a client recently and we were reviewing their website’s Google Analytics. We discovered that over 50% of the 40% of their surfers were using Apple devices.
Translation: 20% (1 in 5) of their surfers were using an Apple device. Translation: A significant amount… so significant that the next stat on the list was Samsung S9 at 5% – hence a lot of people are using Apple to access my client’s site. They are now penning some “Best Apps Every Engineer Needs for Their iPhone” blogs etc… to attract their ideal engineering candidates.
This data is gold dust! I’m not sure we got to light sabres, but I bet it was a few!
Surfing whilst sitting on the toilet playing holographic chess with a wookie
I’ve done a lot of recruiter polls and a recent one I did proved that: male recruiters are more likely to do business whilst doing their business on the loo (toilet for our non-UK friends!).
Your Google Stats Tell You About Me
So, I am surfing your site, I am holding my device. My device gets more me-time than my husband and kids. It gets more me-time than my hair, face, car, Millennium Falcon – it IS me – so when I use it to surf you, I am giving you a monstrous clue about what I care about, about what gets me through the day, what organises my time, what directs me, when to jump to light speed: it speaks, I listen!
I Am in Love With My Device!
I care about my phone! Am I unusual? I don’t think so… when was the last time you left the house without your phone, got to work and said, “Oh dear! I’ve left my phone at home, oh never mind, I’ll deal with that when I get home!”? And then proceeded to have a stress-free day and forget all about it! How would Luke have coped without R2D2 in Empire Strikes back? (You could see what he has to say about this with a fab R2D2 translation website I found recently!)
Oh no! It’s more akin to you trying to behave like you haven’t had your right hand cut off (Luke!), whilst not behaving irrationally, fear of missing out #FOMO, and downright panicking that if people can’t get hold of you the world will end (missed calls, missed placements, missed targets, you’ll not find out who your father really is!?)
Talk Dirty to Me
So, if we agree that the average mobile user cares about their device, and Google tells you which device they are using to look at you, then do the maths! Use this data to help you create a communication strategy (Darth Vader’s mind choke!).
If lots of people access your website with an Apple device, talk about Apple! It’s really simple!
Talk about things that will help your surfer – keep them engaged.
You are a niche finance recruiter? Tell accountants which top 10 apps for Apple they should be using! Interim / Contract recruiter? Tell your candidates which apps can help them travel at the speed of light and not spend loads in the process! Jedi temp specialist? Which apps can they use to engage their hyperdrive?
Or You Can Bore Me To Tears
Or you can continue with what many recruiters seem to still be doing right now which is:
To bore me to tears with irrelevant content, (Star Wars Episodes 1-3!)
To sound self-obsessed – talking about themselves all day long… #yawn #NerfHerder!
To be totally silent… (try harder!) #IsAnyoneThere #HelpMeObi
Make Your Marketer a Coffee
Check out your Google Analytics and see what your audience is telling you.
This is just one of a myriad of stats which you can get from Google and if you have 5 minutes you can massively improve the experience your surfers have, and perhaps even take the content plans to a wider social media audience (intergalactic!)
If you don’t have access to your analytics, as your marketing department guards them with their lives, make them a cuppa (they rarely get thanks or intelligent questions) and ask them to do something that they will enjoy, as opposed to you simply thinking they are there to create a PowerPoint presentation for you… Buy them a cake and have a useful conversation with them about who your audience is. This will take you a massive step forward and have a massive impact on your ability to attract Jedi and clients.
Do you know what devices / operating systems / browsers your users surf you from? Find out – it could take you beyond the Forest Moon of Endor!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
Bullhorn1st: Monetise Your Data and Bullhorn CRM
Recruiters! How can Bullhorn help you generate more fees, commission, and profit? As well as a better work-life balance? You need to ensure that Bullhorn is your first system for sourcing, nurturing, and placing, as well as reducing your reliance on other systems. We call this "Bullhorn1st".Driving Effective Recruitment Processes with Bullhorn1stEffective use of your Bullhorn CRM can boost sales by 29% and productivity by 34%. You need to use Bullhorn to drive your recruitment processes and sales. What impact would a Bullhorn1st driven recruitment system have on your recruitment business?How much time could you save?How many more placements could you make?How much more commission could you earn?Look At Our Bullhorn Training and Adoption Infographics BelowThink about where you want to be at the end of 2022:How can you get your recruiters working with a "Bullhorn1st" approach?How can you reduce your reliance on other tech which takes your team outside of Bullhorn?How could you improve the value of your data?How could you improve your candidate, client, colleague experience, and thus significantly strengthen your recruitment business if you really nailed how you use Bullhorn?An effective Bullhorn system could help drive your recruiter goals this year. Which of the stats below apply to you, and which ones do you want to "fix"?Bullhorn 1st Training: Conquer the Candidate Shortage and Train Your Recruiters to Sky Rocket SalesBullhorn 1st Discovery: Clean Dirty Data and Generate ROI from Your Bullhorn SystemCould you save your recruiters 30 days a year, so they can bill more? Or maybe hire less recruiters?Recruiters need more phone time, reduced admin, cleaner data - to mention a few. You need to focus your recruiters on the tasks that will help you drive a sustainable recruitment business. How? Focus on your coolest tool - the recruiter! Download Your Recruitment Training Playbook to find our top tips for driving your 4Cs – candidates, clients, colleagues and cash!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruitment Automation: Less Content, more Recruitment and Sales
Going into the 2022 recruitment marketers need to focus on candidates, clients and colleagues, not colour, clicks and copy. How can you develop a sales-led recruitment marketing strategy using recruitment automation to generate real ROI?You need to develop a content and recruitment automation strategy that doesn't waste your time and serves the purpose of proactively driving your sales and talent pipeline, rather than simply filling your day with pointless content creation!Driving a Sales Led Marketing StrategyOn November 18, Lisa spoke at the Recruitment Marketing Congress on the topic 'Recruitment Automation: Less Content, More Recruitment and Sales.'Lisa believes:Recruiters and their marketers need less content, more marketing, and smart automation.Watch Lisa's Talk on Less Content, More Recruitment Sales at the Recruitment Marketing CongressTalking of Driving Recruitment Sales...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).WATCH THE RECRUITMENT MARKETING CONGRESS WEBINAR HEREREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
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