Recruitment Marketing Automation for 2021, with APSCo
How can you make sure that going into 2022 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.Recruitment Automation, Recruitment Marketers and APSCoMarketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales. But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business. As chairs of APSCo's Recruitment Marketing Forum, Niomi and Lisa are running a series of high energy interactive webinars for marketers and their leaders who want to be smart and profitable.We started our series in February by answering 2 crucial questions: What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic Then in May we talked with Adam Dale from SourceBreaker about how to nail the sale with automation. In September we spoke with Darren Westall from Paiger, about using recruitment automation to drive candidate attraction, sourcing and management. Our final event of 2021 will cover Job Management 09/12/2021 14:00 - 15:00 (register here)We’d love to see you on our final APSCo Marketing Forum webinar for the year, so we can work with you to drive your skills, your teams, and your recruitment businesses safely and smartly going into 2022. REGISTER FOR APSCO'S AUTOMATION WEBINAR IN DECEMBERREAD ABOUT OUR MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Yorkshire Recruitment! Back to Work, Back to Normal?
Recruitment Leaders. whatever stress you and your business have been under, now that the kids are back at school, and that we are all trying to get back to a new normal, time is more precious than ever. And having a sales-led strategy for the next 3 months is key.Jonathan Sanderson, Chair of the APSCo Yorkshire Business Forum, will be joined at the next meeting by my business partner Lisa Jones.On Monday 28 Sept, 14:00, Lisa will focus on...Yorkshire Recruiters! Back to Work, Back to Normal? Your staff have either been:working as smart as they can throughout the pandemicon furlough, ormade redundant.What do you need to do in the next 3 months to generate more business? Lisa says:Your sales, recruiting, and marketing teams need to get fit, and be desk and time effective – but perhaps they have dirty data, numerous systems that they decide when they engage with, and not the right content and process to generate warm calls?Lisa, with her knowledge of sales, systems, marketing, and recruitment, will talk about how you and your team and business back to “fitness”.Jonathan will then lead a discussion around issues currently affecting the recruitment sector in the region.Register Here It's genuinely the time to take a breath, get ready, and get going.Talking of Recruiters Getting Going...Could you save an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FREE READ ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Suggestions for Helping Your Recruiters Return to Work After Lockdown
I attended one of the great interactive webinars that APSCo are running to help their recruitment members stay focused, motivated, and give them tools to run their business during and beyond Covid and lockdown. Here are some of the tips I gleaned, and a few of my own.We're all trying to plan for the future, either by the day, week, or month. We are focused on keeping our staff motivated and our businesses sustainable. Whether you have furloughed your team, or have people working from home, or indeed back in the office, there is so much to think about to ensure that the disruption of the Coronavirus is within your control and limited as much as possible.Recruitment Leaders Suggestions for Helping Your Recruiters Return to Work After LockdownSurvey your workforce - what is their setup / ideal outcome from working from home / coming back inIf you have an "informal" arrangement for working from home, start planning to make your approach more formal, so that you don't inadvertently set a precedent that you cannot sustainIf you are bringing people back, try to stick to certain days so you can "max" the atmosphereFocus on training your management team to be able to remotely manage their teams - this is crucial. Their management skills will get your through this time.Don't ignore the people in the office, in favour of furloughed staff and vice versa. Both will need you equally.Keep people engaged - great ideas: coffee mornings / gin sessions (Friday PM?) and pub quizzes, but not simply general knowledge - matching baby pictures to staff is a great way to engageBringing furloughed staff back to work (whether working from home or in the office) - what is your plan for onboarding - ie. transitioning them back to being productive?Ensure that holidays are booked and that your teams know, that if they are furloughed, that there is a financial incentive to book hols as they get 100% of their salary for the days that they are on holiday. (This will also help you manage capacity and output when everyone returns...)Focus on skills not jobs... what can you people and teams actually deliver that will have a positive impact on your business? All hands to the pumps?My Suggestions for Helping Your Recruiters Return to Work After LockdownObviously we are all using Zoom or Teams for meetings, BUT have you considered just having them on "all day" so the office is visible and feels less disparate?How are you ensuring that your process / goals / KPIs are clear and measurable (ideally using speedy tech that you already have?)Humans still need to feel included, loved, that they are making a positive impact - how will you ensure you focus on mental well being / inclusion?Have you actually trained your teams on MS Teams / Zoom - there are some awesome features to help you use this kit better (blog to follow!)Trial our recruitment training platform, Recruitment HIIT - grab a free trial. It has some fantastic resources for recruiters - all around 5-10 mins long, to help them with Bullhorn, Adapt, and Job Adverts.HIIT Us, Recruiters!Could you save an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Sales and Marketing! This Is Your Time to Pit, Not Stop!
I ran a webinar with APSCo for Recruiters, Sales and Marketers.Recruiters, I bet you’re getting calls by the second from:Clients who are withdrawing vacancies or, giving you too many to viably work on.Candidates deciding to NOT attend interviews, or who are looking for work.Marketers, I bet your inbox is full of emails asking:What costs you can cut.What campaigns you can set up to make the pain go away.What stuff you’d like to buy to make the pain go away – the irony!Sales pipelines are either drying up, or job applications and excess jobs are flooding inboxes and causing bottlenecks.Sales and marketing are challenging at the best of times… But now, This is a REALLY challenging time.It’s time to focus on positive and effective methods to help you make a difference to your 3Cs – candidates, clients, colleagues.Perhaps one way to see this time is as a pit stop – you’re in your formula one car, the ignition is on, you know at some point you need to get back out on to the track. What can and should you do to be ready?How can sales and marketing work together and be smart in this turbulent time – especially when you are all geographically disconnected and working from home?Watch this Recruitment Sales and Marketing Against Corona Virus WebinarClick here for the slides for this sales and marketing webinar HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Alternative Candidate Sourcing Strategies (APSCo Forum)
Recruiters! 72% of the candidates you placed last year were already on your CRM before you sourced them from elsewhere! It’s easy to get bogged down in the data and miss those valuable candidates you already have on your CRM... And spending an average 13 hours sourcing a week? Imagine what you could do with that extra time if you knew exactly where to find those valuable candidates that are already on your system! Alternative Candidate Sourcing Strategies Only 17% of recruiters check their CRM for suitable candidates before sourcing externally, it’s no surprise that 80% of recruiters surf the internet for potential candidate before looking on their internal database. We ran this webinar with APSCo Germany, for recruiters looking to improve their staff retention and staff development strategy. Tips to Monetise Your Existing Data (and Save Precious Time) In a word of BIG Data, it’s incredibly easy to be intimidated by the data you already have, but ignoring it creates a really poor 3Cs (candidates, client, colleague) experience! And leads to a lack of the 4th C – cash!: In this APSCo Recruitment Webinar Lisa looked at: Candidates leads “die” within 24 hours – how you can you convert within this time? How to attract and engage passive candidates. You know, the ones other recruiters aren’t working with! How to increase and improve your crucial phone and face time Creating a plan that will help automate your recruitment process! How to improve the most important experience of all – the Recruiter’s Experience! Watch Our Alternative Sourcing Strategies for Recruiters WebinarHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Marketing ROI Defined for 2020 - Sales NOT Admin!
As a recruitment marketer and recruitment leader you’ll be focused on ROI: adding real value to your recruiters and helping them attract the 3Cs – candidates, clients, and colleagues. (And ideally help them convert these into cash!)But often, marketing is seen as merely admin - and in many recruitment business, it is. But it should be sales!Marketing is SALES if Done Right - It's ADMIN if Done Wrong!As an award-winning Affiliate of APSCo, my team of recruitment trainers and I have a passion for ROI. We work with recruiters and their marketers to deliver what we call the 4Cs – candidates, clients, colleagues, and cash. Recruitment Marketing ROI should never be just theory - if you plan for candidate attraction, client leads and colleague job applications, they will happen!But often, when I start mentoring Recruitment Marketers, they are beyond busy. Busy doing lots for things which can often lead to very little ROI. Sales is not connected to marketing in reality or even in theory. Lots of marketing tasks lead to a lack of the 4Cs - and ultimately a disconnected approach which forces recruiters to have tenuous (and stressful) pipelines. This also means that the data on your Bullhorn, Adapt (and etc...) recruitment system is so worthless that extra systems are needed just to find candidates. What a massive waste of time and money.Recruiters need to spend an average 13 hours per week sourcing outside of their key recruitment system80% of leads are never followed upRecruiters get very little time to get on the phone and improve candidate and client experience, so that their own experience is not great43% is the average attrition rate of a recruiter (25% higher than the "norm")72% of the placements made last year were with candidates already on your Recruitment system, before you wasted crucial time sourcing them from elsewhere76% of recruitment marketers can't use the recruitment system you have, or the data contained within itBut still sales is sales and marketing is marketing...? No - sales is marketing, if done right! Both marketers and sales need to get SMART.This Has to Be a Smart Year - Connecting Sales and MarketingAs the new co-chair of APSCo's Recruitment Marketing Forum I recently spoke at their quarterly event. My slide deck below talks about:How to get sales and marketing connected – and avoid the colouring-in-department badge!What ROI is crucial in 2020 and how to measure itWhat tech hacks I use in my mentoring and coaching of Recruitment Marketers and Sales LeadersFlick Through My Recruitment Marketing 2020 SlidedeckRecruitment marketing 2020 - sales and marketing get connected Barclay Jones from Barclay Jones: Making Recruiters More SuccessfulNeed Recruitment Marketing to Deliver ROI in 2020?HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
Is this the Fix for Talent-Short Recruiters? Recruitment Leaders' Podcast
Every recruitment leader needs more staff – or at least they want their existing staff to be loyal, effective and successful. This recruitment podcast is a great listen to help you spend a little time creating a strategy for fixing your talent shortage. No recruiters? No fees? ...No business! Here’s a fix!This Is Must-listen for Recruitment Leaders Who Need to Attract and Retain StaffIn this episode of the Recruitment Leaders’ Podcast, I spoke to Ann Swain, Founder of APSCo, about their initiative, Women in Recruitment, something that will fix over 70% of Recruitment Leaders’ issues this year (and beyond…)We talked about what Women in Recruitment is. What does Women in Recruitment do, and what’s in it for recruiters?Recruitment leaders have a lot to benefit from understanding how a focus on diversity and inclusion in their recruitment business can fix a lot of problems (namely recruiting and retaining the best recruiters!) and help them create more profitable, successful businesses.We talked about some key issues that can affect / help the talent shortage in most recruitment businesses:Why there is a talent shortage within the recruitment industryWomen in Recruitment: WIIFR (what’s in it for recruiters?)What really motivates salespeople and recruiters?How are men and women being done a disservice in the workplace?What do millennials and Gen Z really want, and how can we deliver it?How do recruitment leaders fix the gap between employing and retaining staff?Does Ann think women are better salespeople than men?How do we help our staff perform to the best of their ability?What are the benefits to joining Women in Recruitment?Women in Recruitment isn’t just about ticking a box, feeling better, “doing the right thing”. There’s LOTs of commercial benefits – which if I’m honest, I feel I shouldn’t need to outline, but, I may as well.If the average recruitment business needs more staff, what do they need to do to hire and retain women?Do women make better sales people? (Contentious!)Recruitment awards and vendors often ask about diversity – what do you really need to say about your approach to “women in recruitment”.Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
The Best Job Adverts and Google for Jobs Hacks – FREE!
Recruitment leaders, recruiters and marketers who need more candidates, clients, and need to be more competitive, need to watch this free webinar. My team and I were invited to talk about the best way to advertise jobs and Google for Jobs– which is a game changer.Recruiters and their marketers can watch the recorded webinar here:As an APSCo Affiliate of the Year, (yes, I’m plugging our award!) we were delighted to do a “Live from Leeds” on 14 January – we be talked about…The Best Job Adverts and Google for Jobs – for Passive Candidate Attraction, BD, and Competitor SpyingJob adverts continue to be an under invested in process for recruiters – and this ultimately affects the application quality. It goes without saying that if you write a job spec, you’ll get a CV back – and CVs are not always an indication of aptitude or attitude! (or fit!) Plus – how can you use Adverts to attract PASSIVE clients, candidates and colleagues?Plus, Google has put job adverts on everyone’s agenda, so 2019 is the year finally crack this critical recruiter content asset.Google for Jobs has been introduced, first and foremost, to improve the candidate experience and make it easier to find the right jobs in less time.But what about Recruiter experience? How can you use Google for Jobs to your advantage?Firstly, GFJ affects how you post your job adverts, which candidates get to see them and whether you even get any relevant applicants.Every recruiter needs the right candidates to apply!Secondly, how about using Google for Jobs for lead generation?Every recruiter needs more of the right clients.Thirdly, how about getting a handle on your competitors?Every recruiter needs to be able to spy! We run fantastic “Best Job Adverts Workshops” as part of our Recruiter Success Training– and we will show you some Google for Jobs hacks during this APSCo webinar.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
Could Apprentices Be the Key to Recruitment Agency Staffing?
Recruitment leaders need more convertible leads, placeable talent and more staff – so that they can grow their recruitment and staffing companies – Apprentices may be the answer. This podcast is a speedy “must-listen”.I am a busy lady – anyone who works with me knows that I milk every second out of every day. Also, I am a consultant, so it’s natural for me to forget about my own business, and focus on that of my clients… this means that I can sometimes ignore my own business’ needs.As a small business leader, I have little time to spend on my business (!) and that, coupled with the fact that I feel that no-one can help me, means occasionally I need a butt kick!At the beginning of this year, my business partner looked me in the eye and persuaded me to drop my ego and really look at what help I needed to deliver my role. Literally that day, I got a call from an apprenticeship training company… and now I have a fully-trained apprentice, giving me massive support in sourcing leads, cleaning data, delivering market research – and that’s just the beginning.I’ve recorded this recruitment leaders’ podcast with Charlotte Clark (APSCo’s Head of Talent Development) to deliver some takeaways in 20 minutes which could really help you focus your attention on fixing some key issues in your recruitment business.You’re a recruitment leader who needs more candidates, clients, and colleagues (staff). APSCo talked about:What are the practical elements of having an apprentice in your recruitment business?Do apprentices need to be new staff? Or can you upskill your existing team?What can apprentices actually do for a recruitment business – what impact will they have?What apprenticeship qualifications does APSCo offer to recruitment and staffing companies?What is NOT an apprenticeship in recruitment?How much does an apprentice cost? And are they free?What is the apprenticeship levy and as a recruiter are you paying in and not getting any ROI?How does a recruitment leader get an apprentice into their business?What roles can an apprentice deliver?How long does it take to get them “ready”?The answers to all of the questions above will make you really think about this “no-brainer” – and also tap into what you are likely to have already given the government as part of your “levy”.already given the government as part of your “levy”.Listen to this Recruitment Leaders' Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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