Recruiters want more time and a stronger pipeline. But 70% of jobs are never actually advertised, and it can take up to 18 calls to speak to a prospect… recruiters are in a JAM … The term “Spec CV Send” is used every day by recruiters, but the problem with emails is that they are often not received, or actioned. And lead lifecycles of 24 hours means it’s a race to the top of an inbox!
What’s the fix I tell my clients about to help recruiters market their candidates better and make more placements? Now, more than ever, recruiters need their emails to WORK, not simply get sent!
10 Ways to Get in Gear With Your Email Marketing, Recruiters!
There are stats galore about email marketing, so I wanted to create a simple list to get you focused on transforming the way your email comms work, and how they can impact on your lead generation and conversion.
The stats speak for themselves.
What’s important is what you’re going to do next? Keep doing the same as you are now, and flogging a dead horse, or evolving your email approach to improve your pipeline and take-home pay?
What Makes Your CV Email So Special?
Some Stats to Get You Focused on Being Better with Your Email Comms!
Your clients receive on average 121 emails a day! (30 billion emails were sent last year.)
Only 2 out of 10 mails ever get opened!
A lot of tech means that 20% of emails never even get to your client!
Tips to Get Your Spec CV Send Email Opened
61% of clients will open your email if the previous mails you sent / chats you’d had were relevant to them. Relationships!
47% of contacts will open your email based on your subject line. WIIFM!
Personalising your email generates 26% more chance of it being actioned. John!
There is a 30% higher chance of your email being read on a mobile device, than desktop. Short, sweet and relevant!
Converting That Email into An Opportunity – Get Organised!
Emails are likely to be opened within an hour.
Leads die within 24 hours.
Recruiters who use their CRM are 34% more productive. Our Adapt and Bullhorn HIIT (recruitment training) helps you nail this!
We have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Adapt Hacks, Bullhorn Hacks or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).