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Recruiters want more time and a stronger pipeline. But 70% of jobs are never actually advertised, and it can take up to 18 calls to speak to a prospect… recruiters are in a JAM … The term “Spec CV Send” is used every day by recruiters, but the problem with emails is that they are often not received, or actioned. And lead lifecycles of 24 hours means it’s a race to the top of an inbox!
What’s the fix I tell my clients about to help recruiters market their candidates better and make more placements? Now, more than ever, recruiters need their emails to WORK, not simply get sent!
10 Ways to Get in Gear With Your Email Marketing, Recruiters!
There are stats galore about email marketing, so I wanted to create a simple list to get you focused on transforming the way your email comms work, and how they can impact on your lead generation and conversion.
The stats speak for themselves.
What’s important is what you’re going to do next? Keep doing the same as you are now, and flogging a dead horse, or evolving your email approach to improve your pipeline and take-home pay?
What Makes Your CV Email So Special?
Some Stats to Get You Focused on Being Better with Your Email Comms!
Your clients receive on average 121 emails a day! (30 billion emails were sent last year.)
Only 2 out of 10 mails ever get opened!
A lot of tech means that 20% of emails never even get to your client!
Tips to Get Your Spec CV Send Email Opened
61% of clients will open your email if the previous mails you sent / chats you’d had were relevant to them. Relationships!
47% of contacts will open your email based on your subject line. WIIFM!
Personalising your email generates 26% more chance of it being actioned. John!
There is a 30% higher chance of your email being read on a mobile device, than desktop. Short, sweet and relevant!
Converting That Email into An Opportunity – Get Organised!
Emails are likely to be opened within an hour.
Leads die within 24 hours.
Recruiters who use their CRM are 34% more productive. Our Adapt and Bullhorn HIIT (recruitment training) helps you nail this!
We have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Adapt Hacks, Bullhorn Hacks or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
TRY RECRUITMENT HIIT
READ ABOUT OUR RECRUITMENT TRAINING
BOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Rose Megson
Blog
Recruiters! Get Your Jobs Placed With Broadbean
Recruiters are wasting 20% of their time adding data to systems, and posting jobs that attract the wrong candidates. Our Broadbean course on our online recruiter training platform, Recruitment HIIT, has tips to help you advertise, shortlist and source top talent. And you can even source without creating a job advert and spending a job board credit! Nice!You need more time so you can speak to more candidates, make more placements, retain more clients or simply have a longer lunch break. Here’s how our Broadbean training can help. Save Time, Improve Sourcing, and Increase Job Placements Advertising a job without checking on your existing database is not just silly, it’s a waste of time! Not to mention recruiters posting job adverts only place 2 out of every 5 jobs they have. Our Broadbean HIIT will help you reduce the time you waste sourcing and speed up your job placement process. Are you losing candidates and clients because you are struggling to manage your jobs? Do you need a speedier, more effective process for screening and placing candidates? Is sourcing slowing you down? Let me show you how to: Fill your jobs with the candidates you have on your recruitment systems. Nail your job placements process. Stop wasting time sourcing – 13 hours a week is way too long! Speed Up Your Sourcing and Job Placement ProcessThe Coolest Recruitment Tool is the Recruiter Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees! Barclay Jones’ Recruitment Training platform, Recruitment HIIT, fitness learning path helps recruiters and resourcers with candidate sourcing, job adverts, and candidate attraction. We’d love you to try Recruitment HIIT for free for 7 days. TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Lisa Jones
Blog
3 Ways to be a Jedi Recruiter
Recruiters! Did you know it takes over 25 hours to watch all of the Star Wars movies? I personally think that's a great use of time, of course, once you've attracted, engaged, converted, and placed the best candidates in the galaxy! Every day is a Kessel Run to the recruiters we work with! Being a Jedi is crucial!To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you, and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders, or teachers. And being a recruiter is about knowing when to drop your guard. Knowing when to show passion and understanding is key! Knowing when to let the Wookie win is a skill!Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?).Jedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” Thanks Phil– The Force is strong in you!The Coolest Recruitment Tool is the RecruiterYour coolest tool is the recruiter, but when they drown in dirty data, ineffective recruitment processes, and costly recruitment systems, recruitment becomes slow, risky and expensive.Continuous training and effective use of systems increases productivity by 30-40% and sales by 29%.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Your Recruitment Training Playbook
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Rebecca Anderson
Webinar
How to Build a Winning Candidate Attraction and Client Partnership Strategy
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Rebecca Anderson
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Recruitment Automation: Less Content, more Recruitment and Sales
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Rose Megson
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6 Top Tips to Drive Speedy BD and Recruitment Sales - SMACKDOWN! Lisa does 3 Rounds with Darren
