Recruiters want more time and a stronger pipeline. But 70% of jobs are never actually advertised, and it can take up to 18 calls to speak to a prospect… recruiters are in a JAM … The term “Spec CV Send” is used every day by recruiters, but the problem with emails is that they are often not received, or actioned. And lead lifecycles of 24 hours means it’s a race to the top of an inbox!
What’s the fix I tell my clients about to help recruiters market their candidates better and make more placements? Now, more than ever, recruiters need their emails to WORK, not simply get sent!
10 Ways to Get in Gear With Your Email Marketing, Recruiters!
There are stats galore about email marketing, so I wanted to create a simple list to get you focused on transforming the way your email comms work, and how they can impact on your lead generation and conversion.
The stats speak for themselves.
What’s important is what you’re going to do next? Keep doing the same as you are now, and flogging a dead horse, or evolving your email approach to improve your pipeline and take-home pay?
What Makes Your CV Email So Special?
Some Stats to Get You Focused on Being Better with Your Email Comms!
Your clients receive on average 121 emails a day! (30 billion emails were sent last year.)
Only 2 out of 10 mails ever get opened!
A lot of tech means that 20% of emails never even get to your client!
Tips to Get Your Spec CV Send Email Opened
61% of clients will open your email if the previous mails you sent / chats you’d had were relevant to them. Relationships!
47% of contacts will open your email based on your subject line. WIIFM!
Personalising your email generates 26% more chance of it being actioned. John!
There is a 30% higher chance of your email being read on a mobile device, than desktop. Short, sweet and relevant!
Converting That Email into An Opportunity – Get Organised!
Emails are likely to be opened within an hour.
Leads die within 24 hours.
Recruiters who use their CRM are 34% more productive. Our Adapt and Bullhorn HIIT (recruitment training) helps you nail this!
We have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Adapt Hacks, Bullhorn Hacks or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
How to Use Recruitment Awards in 2022 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening in 2022A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2022Check out our 2022 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2022? Contact Us to get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Onrec AwardsMarch 2022 - The prestigious Onrec Awards 2022 Ceremony now in its 16th year has cemented itself in the calendar as the industry's must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.Recruiter AwardsSeptember 2022 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.APSCo Awards for ExcellenceSeptember 2022 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.TIARA Recruitment AwardsOctober 2022 - The TIARA Recruitment Awards recognises excellence in the UK’s best performing recruitment companies with revenues above £5m.The Recruitment Marketing AwardsOctober 2022 - The Recruitment Marketing Awards 2022feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.The Global Recruiter UK Industry AwardsNovember 2022 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2022 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates into your diaries and pick up the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Bullhorn Automation (AKA Herefish) training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Training - HIIT the Path to Recruitment Fitness
Recruiters just don't have enough time, candidates, or the right clients - or do they?Up to 80% of the average working day is spent on activities with little or no value AND 20% of your time is spent looking for info. This leaves little time for a great candidate, client, and ultimately, colleague experience...The coolest tool is the recruiter - but when they drown in systems, data, the process breaks. Training is key and continuous training can improve sales by 50%. We have four "fitness paths" in our recruitment training platform, Recruitment HIIT to help you get recruiter-fit. Sourcing, Sales, Job Marketing, or Just Being a New Recruiter - You Need Focused Recruitment TrainingWe've built 4 HIIT fitness paths designed to give focus to specific recruitment skills (muscle groups). This is especially great for busy and experienced recruiters, who either think they know it all (ha!), or tech, systems, and process has moved on since they were last trained.New Recruiter - For recruiters that are new to recruitment or new to your employer. A great place to do a "full-body workout".Sell and Retain Like a Pro - Perfect for recruiters who want to build their sales muscles and save time, improve pipeline.Source with Speed - Dramatically reduce time sourcing for candidates and clients. Your mental health and commission depends on it!Job Marketing for Recruiters - Add turbo to your job adverts and ensure that the right people apply.Watch My Quick Tour of Our Fitness Paths in Recruitment HIITChristopher Slade, Executive Integrity. I now have more time to run my recruitment business, and hire! Because of Recruitment HIIT, when we hire someone, the pressure is off of me and my business partner to do all of the training. It’s a lot less stressful. New starters are onboarded a lot quicker.The Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Your Recruitment Training Playbook