On average it takes a minimum of 6 engagements before a lead is ready for a chat. But 80% of recruiters give up after 3!
Here are my 6 ideas to help you weaponise Bullhorn Automation's integration with Bullhorn Leads and drive your sales pipeline harder and smarter.
Get More Sales!
My clients know that there’s more to automation than email marketing. Automation should drive the entire recruitment lifecycle…
"Get more sales" is at the top of most leaders’ to-do lists, so it’s time to get more leads - and automation is the key!
The ideal scenario is to provide your recruiters with warm and engaged leads who are ready to speak to them. Ideally, you’ll be generating a list of clients who you have prompted to request a call back.
Do you use Bullhorn Leads to map your markets and track how well you’re penetrating said markets?
Or do you use Leads to quickly identify Candidates in your market, who you believe are actively looking and want to reach out to?
The Bullhorn Automation Leads integration helps you automate communications needed to engage and convert.
As with all automations, you need to ensure Bullhorn is ready, ensure your team is ready, and ensure your automation journeys are streamlined and designed to deliver real ROI.
6 Steps to Get Ready for Automated Lead Generation and More Sales!
Here are our top tips to help you get prepared.
Check! Is your Bullhorn Leads entity ready for your business to use? Do you have all the relevant fields available? Are there any special Notes that need creating to track engagement?
Map! Detail the Leads workflow steps you want to progress a lead. This will help you build automations to track your leads.
Train! Ensure you have trained your recruiters on how to engage with Bullhorn Leads. Educate your recruiters to add, track, and remove leads consistently. You need your automations to work! Recruitment HIIT users - check out this Bullhorn leads training video to help you review what good practice looks like. (Not a HIIT user? Click here to start your free trial of our recruitment training platform.)
Data! Get your data ready. You probably have some data already in various states of readiness. Review your historic data, cleanse what you can, and archive what you don’t need.
Content! Has your Marketing function got relevant content and templates ready in Bullhorn Automation? Marketing journeys typically need content to drip feed to your Leads. Identify what you need. Collate what you have. Spot the content gaps and fill them to ensure speedy automation go live”.
Contact us if you need help with automated lead gen, or you need to turbo your recruitment business with recruitment automation via our Automation Buddy program.
Improve Performance
We’re super excited about engaging leads with automation. It allows recruitment leaders and their recruiters to focus on Business Development and improve performance, productivity, and sustainability.
How are you getting on with automation? Are you maximising your ROI, or do you need support?
Read our case studies about what other recruiters have achieved through automation.
Click here to arrange a chat about automation
Automation Buddy
We are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.
READ ABOUT OUR AUTOMATION BUDDY SERVICE
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Automation ROI Webinar Series: Reduce Costs, Increase Sales
Recruitment leaders want to save money (and time wasted) on LinkedIn, Job Boards, and other external systems like Indeed. Costs are increasing, but recruitment isn't getting any easier. Automation is the fix.Our November Bullhorn Automation webinar is Monday 11 November 16:00-16:30 BST. So far, as part of our Automation ROI series, we've covered increasing sales through account management and BD. (Click the links to watch.) Next stop? It's time to save money on external systems like LinkedIn Recruiter, Job Boards, Indeed etc... whilst also increase speed and sales. Our 400+ Bullhorn Automation implementations and Automation Buddy programs have given us the unique experience of 100s of use cases that we want to share with you to help you scale, grow, and bill more. Automation ROI = Reduced Costs, and Increased Speed and Sales LinkedIn, job boards, and Indeed are making a fortune from recruiters who are not automated.Ask yourself:How much time and money is being wasted on these external systems to source candidates and develop new business?How much money could you save if you are less reliant on LinkedIn, job boards and Indeed?How much time could you save if you reduced this reliance?What could you do with the time and money you get back if you do not need to use Linkedin, job boards or Indeed so much?Imagine...More placements / sales.Stronger client accounts recycling into repeat business.Happier candidates, speedily accepting jobs, and referring you to their mates.Freed-up recruiters and resourcers speaking to the right people at the right time and not drowning too much data / systems. Whether You Have Automation or Not... It's Time to Be Less Reliant on LinkedIn / Job Boards / Indeed This webinar is a must if you already have automation and need more ROI. But it's great too if you don't yet have automation and want to understand its value. Register to hear our 5 steps to using automation to reduce your costs and increase your speed and sales.Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.READ ABOUT OUR AUTOMATION BUDDY SERVICE
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Automation ROI Webinar Series: BD - Easy Sales
Recruiters! We know you need to generate more sales - and ideally as easily as possible. Hence why this webinar continues our new season of free automation webinars focusing on ROI - return on investment.September's focus: Account Management.... and now it's time for BD - Business Development - More Sales!Our 350+ implementations, and 100+ Automation Buddy programs have given us unique experience of 100s of use cases and we want to share these with you to help you scale, grow, bill more, and get head space no matter what lunacy is happening in the market and world.Automation ROI = BD1, 2, 3, 4, 5, Tips to Help You Sell MoreTime is precious.A busy recruitment desk can often mean a "hand to mouth" approach to sales.You need some cool tricks to help you improve speed and pipeline.The stats speak for themselves:50% of sales time is wasted on unproductive prospecting. (The B2B Lead)50% of leads are a poor fit for you. (salesinsightlab.com)You'll increase revenue by more than 10% if you automate your lead gen! (Bullhorn Grid)Spend 30 minutes with us (that's 0.2% of your working month) and get at least 1 tip to help you make more money from Bullhorn.Watch this if you already have automation and need more ROI.But, it's great too, if you don't yet have automation and want to understand it's value.Watch our Automation ROI - BD = Easy Sales VideoAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICE
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