Recruiters need more warm calls, cleaner and compliant data, candidate management, aftercare to manage accounts, reconversions, sustainable sales and more happiness. (Phew...)
Recruitment leaders need to grow a sustainable team of productive recruiters, and generate less of a need to hire.
How can automation can make this happen?
Effective recruitment technology like Bullhorn Automation can do some serious heavy lifting to free up time for your recruiters to focus on the “good stuff” – more phone time, more billing time, more fees. Recruitment automation should solve a pain in your recruitment business.
Plus, it's rapidly helping some of our clients get ready for AI. (Read about our thoughts on AI in recruitment.)
Clean Data, Speedier Processes, Happier Recruiters, Less Need for Hiring
The recruiters we’ve worked with have had some mind blowing results as a result of using Bullhorn and Bullhorn Automation!
For example for 1 client in just 4 weeks, we saved 3770 hours, and created a fantastic email open rate of 62% (which is 38% above the average).
More time on the phone, speaking to the right candidates and clients. Less time and money wasted prospecting / hoping.
But recruitment Automation isn't just for big recruiters. We're finding that whether our clients are a 5 or 50 person recruiter, they are needing to do more with less, build back stronger, and be more sustainable.
But with the massive amount that automation can actually do, yes - you need be be strategic, but you also can tackle some serious "pains" in your recruitment business.
What’s in it for you? Here are some automation ideas to help you improve your critical 4Cs – candidates, clients, colleagues, cash.
3 Ways Bullhorn Automation Can Help You With Candidates
Think better job applications, warm calls, onboarding:
Distribute your jobs to get better quality applications.
Track how people are engaging with your content – this will help you decide who to call – massive time saver!
Onboard candidates professionally to give a consistent and better experience – happier candidates turn to contacts, which turns into more business!
3 Ways Bullhorn Automation Can Improve Your Clients (Sales)
Think warm calls, reconverting old clients, keeping existing ones:
Converting prospect clients into warm calls
Tracking lapsed and at-risk clients – to get recruiters to call and re-convert
Client satisfaction surveys – to help you improve service levels – plus IDing issues before they become problems.
3 Ways Bullhorn Automation Can Improve Your Colleague Experience and Productivity
Think cleaner data, speedier sourcing, being organised, reducing admin, happier recruiters, less stressed managers, less need to recruit…
Removing time consuming and morale draining admin tasks
Archiving old data to improve sourcing and reconversions
Organising to ensure critical candidate and client tasks are delivered on time
Plus - overall more time to be awesome, and for personal development and training - our Recruitment HIIT training can help you nail this critical task.
3 Ways Bullhorn Automation Can Improve Your CASH
Think speed – time to hire improved, contractors speedily recycled. Easier to make more money.
Think data – your asset being clean and compliant, creating less risk, more time - data is monetised! Less need for LinkedIn and job boards.
Think productivity – less recruiters needed, and the ones you have working smarter.
Recruitment automation is not about replacing recruiters or admin, although it can mean you don’t need to hire as many people as you think. It’s about:
Cleaner data
Speedier sales
Reduced admin
Cleaner, compliant data
Happier, productive recruiters
Effective marketing and marketers
Your recruitment process needs to be about speed, pipeline, and sustainability. Look at your data, people, process – where could you do with automation doing your heavy lifting?
Think about how automation can help you with your 4Cs, not just how it can help you send more messages to candidates.
READ ABOUT RECRUITMENT AUTOMATION
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Automation RoI Webinar Series: Unlock Bullhorn Part 5 ~ Easy BD
Leaders and automators...Too many of your recruiters need a stronger BD strategy and process. When sales feels tough, it’s not always because the market is slow—it’s often because your data and processes aren’t working hard enough for you.Part 5 of our Unlock Bullhorn webinar series will share tips on how to turn Bullhorn Automation into a sales engine—and start winning more business. Our latest webinar will show you how to turn time-wasting tasks into seamless, automated workflows that free your recruiters to do what they do best—build relationships and win business.REGISTER NOW5️⃣Reasons Why Recruitment Automation is the Secret to Easy BDLook at the stats from Bullhorn / HubSpot / LinkedIn:📉 Recruiters spend up to 64% of their time on non-selling tasks. That’s the equivalent of Wednesday, Thursday, and Friday being almost totally unproductive. Automation takes away the repetitive admin so recruiters can spend more time on revenue-generating BD.🌱 Leads nurtured via CRM systems make 47% larger purchases. Nurturing is where automation shines. Automated reminders, email cadences, and follow-ups keep you front of mind without the manual effort—and deliver bigger, better deals.📞 80% of sales require 5+ follow-ups—but 44% of recruiters give up after just one. Imagine the lost opportunities. With automation, follow-ups happen without fail, ensuring resilience is baked into your BD strategy.🎯 CRM users are 3x more likely to hit their sales targets. In fact, companies using CRM effectively are 86% more likely to surpass their goals. Combine CRM with automation, and your recruiters don’t just manage BD—they master it.⚡ Re-engaged clients in your CRM convert 2x faster than cold leads. But only if you find them and follow them up. Automation helps you spot these opportunities, re-engage warm relationships, and accelerate conversions.🧠What You’ll Learn in the Webinar - Starting and Stopping!"Join us for Part 5 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:👍 Three things to start doing to drive your BD success.⛔ Three things to stop doing which may be hurting your BD efforts.💡 Nail the Stuff AI Can't Replace Automation isn’t about replacing recruiters or making your recruitment business feel robotic — it’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).👉 Register now for our Bullhorn Automation webinar and learn how to make BD easier, smarter, and more profitable.🗓️Wednesday 15 October 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster. Watch the recording🎯Easy BD ~ 15 October 2025 Register NowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
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How to Remove People from Your LinkedIn Company Page
Recruitment leaders and marketers!I bet you have people on your LinkedIn Company Page who do not actually work for you. Maybe they did, but left. Maybe they never did! Here's how you remove someone from your LinkedIn company page.Removing Randoms from Your Company LinkedIn PageAs a recruiter, you’ll know that the lovely staff number you see at the top of the Company page on LinkedIn may not a true reflection of who actually works there. You’ll go to that space and attempt to source from it. You use it to help you head hunt talent and find new clients. If you’re a recruitment leader you’ll use it to source talent for your own businesses.If you’re a recruitment marketer or recruitment leader you’ll get pretty fed up of the fact that you can’t control who appears on your company page.You can’t stop anyone from adding themselves.And you can’t nip into a leavers’ profile and redact your company. We all know that someone’s LinkedIn profile is theirs and not even LinkedIn have the right to edit it.There is hope! You can actually get these "random" people who don't work for you removed. It takes a little time and effort, but it’s worth it.I get that this depends upon the size of your business. If you employ thousands of people across the globe, keeping track of your company employees on LinkedIn is a big ask. I’d at least suggest you have a more robust starters and leavers process – and ensure that someone (anyone!) has responsibility for this task. I often go into businesses (either staffing companies or business with in-house recruitment teams) who have no idea who this job would sit with, and the page is out of control.If you come across someone who doesn’t work in your business, you can begin the “removal of randoms” process by clicking this "Removing People from a LinkedIn Page" link.Have a Process for your LinkedIn Company PageThere’s nothing stopping you from having a monthly process for checking your company page and looking for those randoms. Be sure to spend a little time on this. Random staff can make your business look random. They can make your business look bloated with fakers, have sector specialisms which are not appropriate, and overall have a negative impact on your ability to be taken seriously and trade.Plus, via our Recruitment HIIT training platform, we deliver LinkedIn for Recruiter training for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs. Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other recruitment and RecTec tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people, so you have even less need for LinkedIn!TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
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