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As a recruitment marketer and recruitment leader you’ll be focused on ROI: adding real value to your recruiters and helping them attract the 3Cs – candidates, clients, and colleagues. (And ideally help them convert these into cash!)
But often, marketing is seen as merely admin - and in many recruitment business, it is. But it should be sales!
Marketing is SALES if Done Right - It's ADMIN if Done Wrong!
As an award-winning Affiliate of APSCo, my team of recruitment trainers and I have a passion for ROI. We work with recruiters and their marketers to deliver what we call the 4Cs – candidates, clients, colleagues, and cash.
Recruitment Marketing ROI should never be just theory - if you plan for candidate attraction, client leads and colleague job applications, they will happen!
But often, when I start mentoring Recruitment Marketers, they are beyond busy. Busy doing lots for things which can often lead to very little ROI.
Sales is not connected to marketing in reality or even in theory. Lots of marketing tasks lead to a lack of the 4Cs - and ultimately a disconnected approach which forces recruiters to have tenuous (and stressful) pipelines.
This also means that the data on your Bullhorn, Adapt (and etc...) recruitment system is so worthless that extra systems are needed just to find candidates. What a massive waste of time and money.
Recruiters need to spend an average 13 hours per week sourcing outside of their key recruitment system
80% of leads are never followed up
Recruiters get very little time to get on the phone and improve candidate and client experience, so that their own experience is not great
43% is the average attrition rate of a recruiter (25% higher than the "norm")
72% of the placements made last year were with candidates already on your Recruitment system, before you wasted crucial time sourcing them from elsewhere
76% of recruitment marketers can't use the recruitment system you have, or the data contained within it
But still sales is sales and marketing is marketing...? No - sales is marketing, if done right! Both marketers and sales need to get SMART.
This Has to Be a Smart Year - Connecting Sales and Marketing
As the new co-chair of APSCo's Recruitment Marketing Forum I recently spoke at their quarterly event. My slide deck below talks about:
How to get sales and marketing connected – and avoid the colouring-in-department badge!
What ROI is crucial in 2020 and how to measure it
What tech hacks I use in my mentoring and coaching of Recruitment Marketers and Sales Leaders
Flick Through My Recruitment Marketing 2020 Slidedeck
Need Recruitment Marketing to Deliver ROI in 2020?
HIIT Us, Recruiters!
Our high intensity interval training (Recruitment HIIT) helps recruiters source, convert quicker and develop healthy pipelines. Recruitment HIIT is an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Try Recruitment HIIT for free, or arrange a call with me - press one of the magic buttons below.
TRY RECRUITMENT HIIT
BOOK A CALL TO DISCUSS MARKETING TRAINING
READ ABOUT OUR MARKETING TRAINING
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Joni Smith
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Bullhorn Sourcing Tip for the Best Located Candidates
Recruiters! It’s frustrating spending 13 hours a week sourcing! (UK Average!) Plus, then thinking you’ve found the perfect candidate, only to realise that they live on the wrong side of the Thames or they’d need to take a literal ferry across the Mersey to make it to work every day.This Bullhorn sourcing tip is for recruiters who need an alternative to the radius search, and a speedier approach for the 73% of you who tell me that you're suffering a candidate shortage!Recruiters! Reduce Your Sourcing Time With this Bullhorn TipWe run the best Bullhorn Training, and create monthly Bullhorn tips to improve your speed and ROI. And we're almost about to launch our Bullhorn HIIT OnDemand training.The recruiters I train on Bullhorn love how this tip will help you get more localised results for those hard to fill jobs and ultimately help you to source and place quicker! Do you recruit for jobs in areas that render radius searching useless? Are your candidates declining roles due to distance or commute times? Do you need more time? This Bullhorn sourcing hack will show you how to: Generate a more localised candidate search Quickly rule out irrelevant candidates. Improve your sourcing time (and give you more time on the phone)!Watch this 1-Minute Bullhorn Sourcing TipOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.Talking of Recruiters Saving Time...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT- helps recruiters source, convert quicker and develop healthy pipelines with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digitaland Email Marketing. We aim to save every recruiter at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
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