Our Marketing Mentoring Improved Finlay James' Strategy...
Finlay James are specialists in global IT sales, IT and marketing recruitment.
They wanted to improve their brand, improve recruiter effectiveness, invest in their marketing manager and create a strategy to increase leads, candidate attraction and recruiter retention.
We coached their Director and mentored their Marketing Manager with:
Marketer mentoring, marketing ROI and independence
Advisory on lead generation
Email Marketing campaigns
Recruiter success: LinkedIn, LinkedIn Recruiter, Content Planning and Innovative Job Adverts
We delivered a discovery workshop to present our view of their current marketing strategy (and that of their competitors). We then worked with them on a monthly basis to mentor / coach / train the Directors / Marketing Manager / Recruiters.
One project we are especially proud of is our Recruitment Awards Strategy - we worked with the team to advise on which awards to enter, how to devise awards copy, and generate ROI.
We Now Have a Refined Marketing Process...
Emma Tait-Barber, Finlay James
Our goal was to make sure that we were getting the most out of our social media streams and to become more strategic with digital recruitment marketing. We also wanted to get our consultants engaged with social media and content creation.
Working with Barclay Jones has been really great. It has been an informative and insightful experience. I have been really engaged and feel like I have learnt a lot about the various streams and marketing best practice on how to be competitive in the recruitment industry.
They have also also helped me become more independent. My experience of working with them in three words? Informative, Insightful and Engaging!
I would absolutely recommend Barclay Jones to other recruitment businesses – because the knowledge they have is invaluable in terms of the recruitment industry.
Thanks to the Barclay Jones team we now have a well-documented and robust content marketing plan as well as a digital recruiting strategy.