Recruitment and Marketing Podcasts
How Can Recruiters Improve Performance? Get on the Phone!
Recruiters can always improve their performance, whether it be marginal gains or drastically improving failing pipelines. Right now is the time to dig deep and ask:Where can I improve my recruiter performance? AndWhat part of my recruitment workflow can I improve?Take a speedy 30mins and listen / watch my latest Recruitment Leaders’ Podcast. Take a few notes and grab a few takeaways for your recruitment business and your recruitment desk.Recruitment Research: Phone Calls Are a DownerI spent time with Josh Symons from Hinterview. Hinterview has completed some interesting recruitment research to help recruitment leaders and their recruiters focus on where and when they need to get mean and lean in their recruitment workflow!We chatted about how and where recruiters can improve their recruiter performance.Recruiters, Get On the Phone!Josh and I have both been in recruitment for a while and the tried and tested recruitment mantra “get on the phone” has never been more relevant…BUTOnly 10% of calls get answeredCall volume is up 200% - your candidates and clients are saturated with callsBut only 5% of voicemails get listened to.So “get on the phone and hope” isn’t the way to go.But what is? What do recruiters need to do to improve their recruiter performance? And how can we keep phone calls front and centre?How Can the Phone Still Be “The Way” to Recruit and Sell? Josh and I talked about:With all of the recruitment technology available, how can you keep the recruitment process human?Where in the recruitment life cycle can recruiters improve their performance?How can video improve recruiter performance?Phone calls work IF you want and mean them to – but how?How can a recruiter generate heat?What’s Daley Thompson’s decathlon got to do with recruitment?Why does recruitment technology often not work in recruitment (hint – it’s got the word “training” in the answer)What are 85% of male recruiters also doing when they are most engaged with their mobile phones?Recruitment leaders and recruiters – you want your phone calls to work! Listening / watching this recruitment podcast episode will help you use your mobile to improve your phone calls, candidates and clients, and sales.Get at least one takeaway to help you improve recruiter performance and nail those phone calls.Make Your Phone Calls Work! Listen and WatchLISTEN TO THE RECRUITMENT PODCAST EPISODEThanks, Josh, for being such a great sport. You have such passion and purpose, and have so many valuable ideas around best practice and recruiter productivity and performance.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leaders’ Podcast Series on SoundCloud or find us on iTunes and subscribe to our YouTube channel to watch our vodcast series too!… Talking of Recruiter Performance, Phone Calls, Productivity…Improving recruiter performance and recruitment tech ROI comes from recruiter training. Our recruitment training platform, Recruitment HIIT is focussed on those 2 things.Recruitment HIIT helps onboard new recruiters, and refresh experienced recruiters so they can improve their performance.It contains a wealth of recruitment best practice tips, as well as “how to” for recruitment technology such as Bullhorn, SourceBreaker, Hinterview, Daxtra, Broadbean, idibu, and LinkedIn.TRY RECRUITMENT HIIT FOR FREE
How to Weaponise Your Recruitment Data
Recruiters are drowning in data and this makes them unproductive. It’s paralysing. Whether you’re a recruitment leader wanting a sustainable recruitment business with higher-performing recruiters, or a recruiter that wants to run a successful recruitment desk, this podcast is a great listen (or watch).Too Much Recruitment Data, Not Enough Performance? We know the recruitment data stats: 72% of the candidates placed are on your Bullhorn CRM before you spend time and money sourcing them externally. The best candidates are off the market in 10 days If a recruiter has 10 jobs, they’ll likely only place 2 These recruitment stats make recruitment a process of luck and sometimes hope! I’m joined on my Recruitment Leaders’ Podcast by the mighty Andy Hill from Bullhorn Analytics. We talked about weaponising recruitment data. We looked at how recruiters can use data to be more productive, improve recruiter performance, and make some money. I asked Andy some questions: The role of the recruiter is evolving, and data is at the centre. How does Andy feel about how recruiters should evolve to capitalise on your Bullhorn data? What skills does Andy feel recruiters need to be effective? What do recruitment leaders need to stop doing? What is a recruiter’s “real” job? Andy talks about tridents and bows and arrows (and data) –what’s that got to do with recruitment? What key takeaways does Andy have for recruiters and recruitment leaders regarding how they can use data to run their desks and businesses? Recruitment leaders and recruiters – buckle up! Listen/watch, and whether you have an analytics tool or not, get at least one takeaway to help you improve performance. Watch Andy's Tips on Recruitment Data and PerformanceLISTEN TO THE RECRUITMENT PODCAST EPISODEThanks, Andy, for being such a great guest on my Recruitment Leaders’ Podcast, even though I’m disappointed you didn’t show up in your “Men in Tights” outfit! Listen and subscribe to the rest of Barclay Jones’ Recruitment Leaders’ Podcast Series on SoundCloud or find us on iTunes!…Talking of Improving Recruiter Performance and Data...We have some great analytics training on our recruitment training platform, Recruitment HIIT. Recruitment HIIT helps onboard new recruiters, and refresh experienced recruiters so they can improve their performance. Our Bullhorn Analytics recruiter training helps busy recruiters focus their precious time on the recruitment tasks they need to complete to be high performers. We’d love you to try Recruitment HIIT for free.TRY RECRUITMENT HIIT FOR FREE
How Recruitment Leaders Can Grow Despite the Disruption
Recruitment leaders! You want to do more with less. You need less costs, more profit, less data, more placements, less systems, more process.You need to ensure your recruiters, systems, and processes are super effective and drive a sustainable recruitment business. This podcast has some game changing insights for rec leaders who want to scale.Top Recruitment Insights for Recruitment Leaders Who Want to GrowAs a recruitment leader, you want to know how to get more out of your existing staff and reduce the need to hire. The stats show that 1/3 of recruiters quit due to lack of training and it costs a whopping £$€14,000 to replace just one recruiter!In this episode of the Recruitment Leaders’ Podcast, I spoke with Alex Evans from Talint. He is the Managing Director at Talint Partners. Alex is passionate about the recruitment industry and how recruitment leaders can grow their businesses.We looked at the constant disruption that recruitment leaders and their recruiters have had in recent years. Why we feel that this will be a continuous disruption. And, more importantly, what we feel needs to happen to build resilient and effective recruitment businesses, able to tackle this disruption and the disruptions that will affect recruitment in the future.We talked about:AliensAssertion of control by the individual and how this affects recruitment businesses.Candidate shortage??? Is there one? And if there is or is not, what do we do about it?Digital transformation in Recruitment – what does it really mean and how can it actually help the 3Cs – candidates, clients, colleagues? As well as cash flow.How do recruitment leaders get more from their people, data, and systems?Alex shared some ideas and data from their insight report about what recruiters’ clients actually want – and it’s not hard for the average recruitment business to deliver. We talked a lot about people and how they drive (or drain) a recruitment business:Why did 1/3 of recruiters leave in 2019?How much does it cost to replace a recruiter if they leave?How do you get more from your people?What do we need to do to be ready for the next disruption in Recruitment?Listen to Alex Evans on our Recruitment Leaders' PodcastThanks, Alex for being such a great guest on my Recruitment Leaders’ Podcast. Find out more about Talint's Staffing Leader network and enter the TIARA Recruitment Awards. Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud.Help Your Recruiters to Bill MoreYour coolest tool is the recruiter, but when they drown in dirty data, ineffective recruitment processes, and expensive recruitment systems, recruitment becomes slow, risky, and costly. Continuous training and effective use of systems boosts productivity by 30-40% and sales by 29%.Our online recruitment high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAINING
How Do Recruiters Reduce Sourcing Time and Spend?
We know through our research and working with recruiters for 20+ years that too much time is spent sourcing. Almost a 3rd of the average recruiter’s time is spent sourcing, and profits are often unnecessarily spent on salaries and systems – but they are not necessarily being 3rd more competitive.This recruitment podcast will give you some key takeaways to help improve focus, function, and ROI from sourcing.Effective Sourcing Strategies for Busy RecruitersThis Sourcing Strategies podcast is a “must-listen” for:Recruiters who want to spend less time sourcing so that they get as much phone, face, and screening / selling time as possible.Recruitment Leaders who want to make their recruitment businesses more competitive and profitable.Marketing / Operations teams who want to help their recruiters focus their time and attention on candidate and client management, and thus improve sales.Oh! And if you need to cut spend and improve speed.In this episode of the Recruitment Leaders’ Podcast, I’m joined by Alex from Broadbean, who knows all about sourcing and recruitment technology.Alex is here to help us work our way through this big topic, and help us focus on how to ensure sourcing is not time or budget consuming, and how to ensure sourcing delivers results!Alex from Broadbean and I talked about: What do native (and ancient) Greeks know about Sourcing? How can you assess the true ROI of advertising channels? What are Programmatic VS subscription advertising strategies? Sourcing is just one part of the recruitment lifecycle, so how do you balance your sourcing strategies and time? How do you ensure that you’re not a hostage to one application source? In the current market, speed often means the focus is on active candidates. But often active candidates are not enough to sustain your pipeline. What do recruiters really need to do to activate the passive candidate market? How do you source candidates and secure future value? How can you reduce dependency on LinkedIn? Recruitment technology: integration is key how do you develop a marketplace approach so to future-proof your recruitment businessThis is a 30-minute Recruitment Leaders’ Podcast packed with sourcing ideas and tips for recruiters, their leaders, and their marketing ops support. Listen, and let me know which tips you will take away.Listen to Alex Fourlis on our Recruitment Leader's PodcastRead more about how we work with recruitment leaders to generate ROI from your people, data, systems with our recruitment training courses on Recruitment HIIT. Thanks, Alex, for being such a great guest on my Recruitment Leaders’ Podcast. Listen and subscribe to the rest of our Recruitment Leader Podcast Series on SoundCloud or find us on iTunes! How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). Hence, more billing time and more fees!We’d love you to try Recruitment HIIT for free.TRY RECRUITMENT HIIT FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Kevin Green: Recruitment Leaders Against Recession and Coronavirus Podcast
As a recruitment leader you're likely having to make some drastic decisions for drastic times. For those of us who have been through a recession, including my clients, we know that this is different. There's more to think about, more government help, more variables, more questions than answers - and there is no rule book for this. This is why I'm delighted that this Recruitment Leaders' Podcast has a guy called Kevin!Kevin Green ran the REC for 10 years, and has perspective on recession, how to run a profitable recruitment agency, and how to be a sane recruitment leader.He has evolved as HR Director at Royal Mail – to the Chief Exec of the REC – to now a Non-Executive / Strategy Director / Public Speaker for recruitment firms and “mere mortal” non-recruitment businesses with his What's Next Consultancy. He has also written a book called Competitive People Strategy.Coronavirus and Recruitment Leaders Staying SaneAs part of my Recruitment Leaders’ podcast, I grabbed some airtime with Kevin and discussed 4 things about the recession, how the Coronavirus is affecting recruitment, and recruitment leaders staying sane.I asked him:What are the differences for recruitment leaders, in the 2008 recession and this 2020 recession? And how will this affect us in 2021 and beyond?How will the agency recruitment market change as a result of this recession and the Coronavirus?Are there ANY positives about what is happening right now?What specifically do you need to do to manage your business through this time? And what should you do for yourself?This is indeed a massively painful time for recruiters and their leaders. Listen you this 30- minute recruitment leaders podcast – give yourself that time to think about where you are, what you want, and how you’ll get it. It's a fascinating listen, with some very useful takeaways and a pep talk for recruitment leaders who need an ear.Listen to Kevin Green on our Recruitment Leaders' PodcastListen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines.We'd love you to try Recruitment HIIT free.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Improving the Value of Your Recruitment Business with Greg Savage Podcast
Recruitment leaders who want to get ROI from their recruitment tech, have marketing deliver viable candidates and leads, and make sure that their recruiters are super-productive, need to listen to this recruitment podcast…Oh! And if as a recruitment leader, like many of my clients, you are looking to hire more recruiters, this podcast has a couple of great ideas to help you with your own recruitment strategy. Straight Talking - No Messing - Advice for Recruitment LeadersDo you know the value of your business?A buyer will typically be looking at 60-70% of profits coming from temporary or contract recruiting. Do you know how many of your recruiters quit last year simply because they did not have the training to do their job?Do you know what your marketing function should be doing to generate the 4Cs? (Candidates, clients, colleagues, and cash?)In this episode of the Recruitment Leaders’ Podcast, I'm delighted (understatement!) to be talking to Greg Savage. He offers some "straight talking - no messing - advice for recruitment leaders who want to be more successful".I talked to Greg about:What are the main changes he feels have happened in the recruitment industry?What are most recruitment leaders doing differently at the moment?Where is the “danger”?What are investors who are looking to buy your business looking for?What does he think of permanent dominant-recruitment businesses?What could add the most value to your recruitment business? And devalue it?How can we attract the best recruiters?What 3 things are crucial for recruiters to be trained in?What are the three skills every recruitment leader is going to need in the next 3-5 years?This is seriously one of my favourite recruitment leader interviews and I think every recruitment leader (current or budding) will benefit from spending 30 minutes listening to this and planning their strategy.We talked about how there isn’t enough process around recruitment CRM systems. Listen to this episode of the Recruitment Leaders' podcast to hear more.And for recruitment marketers who want to demonstrate and deliver ROI from their marketing efforts, check out our blog post on connecting recruitment sales and marketing.Listen to this Recruitment Leaders' Podcast!Thanks, Greg, for being such great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
My Top Blogs and Podcasts for Frustrated Recruitment Marketers, SEOs, and Content Writers
Recruitment marketers have a tough enough time managing their time and workload, let alone staying up to speed on the ever-changing tech, process and best practice for generating more candidates, clients and colleagues for their recruiters.Through my recruitment marketing mentoring, I create SMEs “subject matter experts” in recruitment marketing – I help them (you) become aware and stay ahead of the trends that will affect how you perform and deliver ROI.(And if one of your frustrations is that recruiters are not engaging with Adapt / Bullhorn effectively so you can monetise the data for marketing, there are LOADS of Adapt and Bullhorn Training tips on our Recruitment HIIT on demand training platform. Click for a free trial.)How Do I Start Recruitment Marketing and Stop Simply Being the Colouring-in Department?This marketing blog will give you some crucial hacks that I use in my marketing training, and help you stay focused on what genuinely needs to be done to deliver growth to your recruitment business.The Search Engine Journal Show SEO is NOT what it used to be - a dark art, full of keyword stuffing, crappy copy writing to fool Google, and so dull, geeky and technical that outsourcing was your only hope.These days, Google has made it more “pedestrian” for the express purpose of appealing to a wider paying audience. We’ve been empowered to create keyword decks that can be the breath of not just your website, but your job adverts, phone calls, LinkedIn profiles etc…I love this SEO podcast – there are some great listens to give you confidence and easy hacks to help you focus on what you need to do. It talks a lot about content and is super-practical for recruitment marketers who want to do my mantra - “less content, more marketing”.Copyblogger FM Talking of “less content, more marketing” – if 60-70% of content is never actually used, you need to be sure that the precious time you spend as a recruitment marketer is spent delivering something that is capable of more than simply filling your day!Your content needs to be:SwiftAssertiveRelevantAnd able to convert humans to candidates and clients… and recruiters into your best friends!Although I don’t agree with all of the topics, there are some great ideas in this Content Marketing Podcast.Recruitment Leaders’ PodcastDammit, I’m plugging my own podcast for recruitment marketers and their leaders.With this content, I want to:Stay current with the trends and thoughts of the leaders in our lovely recruitment industry. Create content to help my clients and mentees.And, of course, use it to generate leads for my own business.There are marketing tips, ideas for tech to automate recruitment and marketing, and some common-sense advice from the leaders of our industry.LISTEN TO RECRUITMENT LEADERS' PODCASTIf you are struggling to monetise your CRM, this podcast about how marketing can really make money for recruiters can help too... How Can Marketers Make Money for Recruiters?We work with recruiters, their busy marketers, and ambitious leaders, to help them generate the 4Cs – candidates ,clients, colleague and cash! HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
How Can Marketers Make Money for Recruiters?
Recruiters and recruitment leaders tell me all the time that they are suffering from a lack of data. The so-called candidate shortage combined with an overload of crap data on CRM systems means that recruiters often shun the CRM in favour of hunting down more candidates from LinkedIn and job boards… even if that means they’re searching for candidates who are already on the CRM. Vicious circle!So how do you monetise your recruitment CRM effectively?Too Much Marketing, Not Enough Sales?70% of the candidates you source on LinkedIn, and 70% of candidates who apply for jobs are already on your recruitment CRM. How can you and your team of recruiters be more targeted on LinkedIn so that you gain more phone and face time?In this episode of the Recruitment Leaders’ Podcast, I’m joined by Adam Gordon from Candidate.ID. He has been in recruitment for nearly 20 years, starting as a recruiter, then spotted a problem – “too much data and not enough information”.We talked about:How can you tell when a candidate is actually looking for a job?How can I generate a list of warm calls?Lead scoring (for both candidates and clients) and how this can be automated to help recruiters see the wood for the trees – ie. sales qualified leads!How many different sources of information does a candidate look at before applying for a job?What does marketing need to do to get trust from sales?How can we get recruiters to “pick up the phone” and make more sales calls? And call more candidates?How can we do more with fewer systems?With the vast majority of recruitment businesses having only 1 marketer, how do they create a high performing marketing team of 1?How can you make a marketing function a profit, not a cost centre?What should the ratio of marketer to sales person be?Which “cool marketing tool” does Adam really rate?I got the opportunity to use all of my mantras:The 4Cs – candidates, clients colleagues and cashToo much data and not enough informationToo many systems, not enough process.We also mention a podcast I did with Greg Savage on improving the value of your business, which you can listen to here.Listen to this Recruitment Leaders' podcast!Thanks, Adam, for being such a great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leaders' Podcast Series on SoundCloud or find us on iTunes! And don't forget to subscribe to Your Recruitment and Marketing NewsletterHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
Bullhorn Automation (AKA Herefish) Podcast: How Can Recruiters Use the C Word to Attract Candidates?
Recruitment leaders want recruiters to pick up the phone. But poor data, and too many systems and distractions, can often prevent this. How can you automate the candidate attraction process to create time for recruiters to be effective?Then add to that recruitment marketers supposedly needing to create blogs and websites to attract candidates, and needing recruiters’ insights to drive this content, the a 360 recruiter may now be 720! Automating the Candidate Attraction ProcessContent is a great word if you’re in marketing, but a dirty word if you are a recruiter. It can cause conflict between marketers and their recruiters – marketers need it, recruiters have no time for it.This Recruitment Leaders' Podcast I’m joined by Jason from Bullhorn Automation (AKA Herefish). This podcast will give you ideas on how to tackle:Client and candidate loyalty, which is at an all time lowRecruiters who are saturated with systems, but need to sell moreHow to get the concept of inbound sales easily and fully embedded into recruitment to “make the pain go away” and get the right candidates and clients engaged and “buying”We talked about:What is a recruitment automation tool? There’s a lot of talk about AI.How recruiters can combat this nasty stat: Only 24% of sales emails are opened.How can you generate “inbound sales” as a recruiter when you have 1000s of candidates on your database?How can automated recruiting and content enable you to make more phone calls?How can you get candidates to show their faces?With 30% of Google searches being job-related, how can recruiters genuinely cope with this volume of data?Content curation v content creation – what’s best?What’s the difference between a cold and a warm call?How can recruiters generate more warm calls? And once they have generated a warm lead, how quickly should they follow up?Where does the marketer fit into this model?What can recruiters actually say on the first call?We talked about my “dig up stupid” model for recruitment data. It’s crucial that the data that recruiters are collecting is used by marketers to generate warm leads, not simply stored on a recruitment CRM ready for the next GDPR purge.Read more about how we work with recruitment leaders and marketers to generate ROI from recruitment marketing with our recruitment marketing mentoring and training courses.Listen to this Recruitment Leaders' Podcast with Bullhorn Automation (AKA Herefish)Thanks Jason from Bullhorn Automation (AKA Herefish) for being such a great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud or find us on iTunes!(PS. On the podcast I mentioned my Job Adverts Hack – you can find it here)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
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