How Recruitment Leaders Can Grow Despite the Disruption
Recruitment leaders! You want to do more with less. You need less costs, more profit, less data, more placements, less systems, more process.You need to ensure your recruiters, systems, and processes are super effective and drive a sustainable recruitment business. This podcast has some game changing insights for rec leaders who want to scale. Top Recruitment Insights for Recruitment Leaders Who Want to GrowAs a recruitment leader, you want to know how to get more out of your existing staff and reduce the need to hire. The stats show that 1/3 of recruiters quit due to lack of training and it costs a whopping £$€14,000 to replace just one recruiter!In this episode of the Recruitment Leaders’ Podcast, I spoke with Alex Evans from Talint. He is the Managing Director at Talint Partners. Alex is passionate about the recruitment industry and how recruitment leaders can grow their businesses.We looked at the constant disruption that recruitment leaders and their recruiters have had in recent years. Why we feel that this will be a continuous disruption. And, more importantly, what we feel needs to happen to build resilient and effective recruitment businesses, able to tackle this disruption and the disruptions that will affect recruitment in the future.We talked about:AliensAssertion of control by the individual and how this affects recruitment businesses.Candidate shortage??? Is there one? And if there is or is not, what do we do about it?Digital transformation in Recruitment – what does it really mean and how can it actually help the 3cs – candidates, clients, colleagues? As well as cash flow.How do recruitment leaders get more from their people, data, and systems?Alex shared some ideas and data from their insight report about that recruiters’ clients actually want – and it’s not hard for the average recruitment business to deliver. We talked a lot about people and how they drive (or drain) a recruitment business:Why did 1/3 of recruiters leave in 2019?How much does it cost to replace a recruiter if they leave?How do you get more from your people?What do we need to do to be ready for the next disruption in Recruitment?Listen to Alex Evans on our Recruitment Leaders' PodcastThanks, Alex for being such a great guest on my Recruitment Leaders’ Podcast. Find out more about Talint's Staffing Leader network and enter the TIARA Recruitment Awards. Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud.Help Your Recruiters to Bill MoreYour coolest tool is the recruiter, but when they drown in dirty data, ineffective recruitment processes, and expensive recruitment systems, recruitment becomes slow, risky, and costly. Continuous training and effective use of systems boosts productivity by 30-40% and sales by 29%.Our online recruitment high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Kevin Green: Recruitment Leaders Against Recession and Coronavirus Podcast
As a recruitment leader you're likely having to make some drastic decisions for drastic times. For those of us who have been through a recession, including my clients, we know that this is different. There's more to think about, more government help, more variables, more questions than answers - and there is no rule book for this. This is why I'm delighted that this Recruitment Leaders' Podcast has a guy called Kevin!Kevin Green ran the REC for 10 years, and has perspective on recession, how to run a profitable recruitment agency, and how to be a sane recruitment leader.He has evolved as HR Director at Royal Mail – to the Chief Exec of the REC – to now a Non-Executive / Strategy Director / Public Speaker for recruitment firms and “mere mortal” non-recruitment businesses with his What's Next Consultancy. He has also written a book called Competitive People Strategy.Coronavirus and Recruitment Leaders Staying SaneAs part of my Recruitment Leaders’ podcast, I grabbed some airtime with Kevin and discussed 4 things about the recession, how the Coronavirus is affecting recruitment, and recruitment leaders staying sane.I asked him:What are the differences for recruitment leaders, in the 2008 recession and this 2020 recession? And how will this affect us in 2021 and beyond?How will the agency recruitment market change as a result of this recession and the Coronavirus?Are there ANY positives about what is happening right now?What specifically do you need to do to manage your business through this time? And what should you do for yourself?This is indeed a massively painful time for recruiters and their leaders. Listen you this 30- minute recruitment leaders podcast – give yourself that time to think about where you are, what you want, and how you’ll get it. It's a fascinating listen, with some very useful takeaways and a pep talk for recruitment leaders who need an ear.Listen to Kevin Green on our Recruitment Leaders' PodcastListen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Improving the Value of Your Recruitment Business with Greg Savage Podcast
Recruitment leaders who want to get ROI from their recruitment tech, have marketing deliver viable candidates and leads, and make sure that their recruiters are super-productive, need to listen to this recruitment podcast…Oh! And if as a recruitment leader, like many of my clients, you are looking to hire more recruiters, this podcast has a couple of great ideas to help you with your own recruitment strategy. Straight Talking - No Messing - Advice for Recruitment LeadersDo you know the value of your business?A buyer will typically be looking at 60-70% of profits coming from temporary or contract recruiting. Do you know how many of your recruiters quit last year simply because they did not have the training to do their job?Do you know what your marketing function should be doing to generate the 4Cs? (Candidates, clients, colleagues, and cash?)In this episode of the Recruitment Leaders’ Podcast, I'm delighted (understatement!) to be talking to Greg Savage. He offers some "straight talking - no messing - advice for recruitment leaders who want to be more successful".I talked to Greg about:What are the main changes he feels have happened in the recruitment industry?What are most recruitment leaders doing differently at the moment?Where is the “danger”?What are investors who are looking to buy your business looking for?What does he think of permanent dominant-recruitment businesses?What could add the most value to your recruitment business? And devalue it?How can we attract the best recruiters?What 3 things are crucial for recruiters to be trained in?What are the three skills every recruitment leader is going to need in the next 3-5 years?This is seriously one of my favourite recruitment leader interviews and I think every recruitment leader (current or budding) will benefit from spending 30 minutes listening to this and planning their strategy.We talked about how there isn’t enough process around recruitment CRM systems. Listen to this episode of the Recruitment Leaders' podcast to hear more.And for recruitment marketers who want to demonstrate and deliver ROI from their marketing efforts, check out our blog post on connecting recruitment sales and marketing.Listen to this Recruitment Leaders' Podcast!Thanks, Greg, for being such great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
My Top Blogs and Podcasts for Frustrated Recruitment Marketers, SEOs, and Content Writers
Recruitment marketers have a tough enough time managing their time and workload, let alone staying up to speed on the ever-changing tech, process and best practice for generating more candidates, clients and colleagues for their recruiters.Through my recruitment marketing mentoring, I create SMEs “subject matter experts” in recruitment marketing – I help them (you) become aware and stay ahead of the trends that will affect how you perform and deliver ROI.(And if one of your frustrations is that recruiters are not engaging with Adapt / Bullhorn effectively so you can monetise the data for marketing, there are LOADS of Adapt and Bullhorn Training tips on our Recruitment HIIT on demand training platform. Click for a free trial.)How Do I Start Recruitment Marketing and Stop Simply Being the Colouring-in Department?This marketing blog will give you some crucial hacks that I use in my marketing training, and help you stay focused on what genuinely needs to be done to deliver growth to your recruitment business.The Search Engine Journal Show SEO is NOT what it used to be - a dark art, full of keyword stuffing, crappy copy writing to fool Google, and so dull, geeky and technical that outsourcing was your only hope.These days, Google has made it more “pedestrian” for the express purpose of appealing to a wider paying audience. We’ve been empowered to create keyword decks that can be the breath of not just your website, but your job adverts, phone calls, LinkedIn profiles etc…I love this SEO podcast – there are some great listens to give you confidence and easy hacks to help you focus on what you need to do. It talks a lot about content and is super-practical for recruitment marketers who want to do my mantra - “less content, more marketing”.Copyblogger FM Talking of “less content, more marketing” – if 60-70% of content is never actually used, you need to be sure that the precious time you spend as a recruitment marketer is spent delivering something that is capable of more than simply filling your day!Your content needs to be:SwiftAssertiveRelevantAnd able to convert humans to candidates and clients… and recruiters into your best friends!Although I don’t agree with all of the topics, there are some great ideas in this Content Marketing Podcast.Recruitment Leaders’ PodcastDammit, I’m plugging my own podcast for recruitment marketers and their leaders.With this content, I want to:Stay current with the trends and thoughts of the leaders in our lovely recruitment industry. Create content to help my clients and mentees.And, of course, use it to generate leads for my own business.There are marketing tips, ideas for tech to automate recruitment and marketing, and some common-sense advice from the leaders of our industry.LISTEN TO RECRUITMENT LEADERS' PODCASTIf you are struggling to monetise your CRM, this podcast about how marketing can really make money for recruiters can help too... How Can Marketers Make Money for Recruiters?We work with recruiters, their busy marketers, and ambitious leaders, to help them generate the 4Cs – candidates ,clients, colleague and cash! HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
How Can Marketers Make Money for Recruiters?
Recruiters and recruitment leaders tell me all the time that they are suffering from a lack of data. The so-called candidate shortage combined with an overload of crap data on CRM systems means that recruiters often shun the CRM in favour of hunting down more candidates from LinkedIn and job boards… even if that means they’re searching for candidates who are already on the CRM. Vicious circle!So how do you monetise your recruitment CRM effectively?Too Much Marketing, Not Enough Sales?70% of the candidates you source on LinkedIn, and 70% of candidates who apply for jobs are already on your recruitment CRM. How can you and your team of recruiters be more targeted on LinkedIn so that you gain more phone and face time?In this episode of the Recruitment Leaders’ Podcast, I’m joined by Adam Gordon from Candidate.ID. He has been in recruitment for nearly 20 years, starting as a recruiter, then spotted a problem – “too much data and not enough information”.We talked about:How can you tell when a candidate is actually looking for a job?How can I generate a list of warm calls?Lead scoring (for both candidates and clients) and how this can be automated to help recruiters see the wood for the trees – ie. sales qualified leads!How many different sources of information does a candidate look at before applying for a job?What does marketing need to do to get trust from sales?How can we get recruiters to “pick up the phone” and make more sales calls? And call more candidates?How can we do more with fewer systems?With the vast majority of recruitment businesses having only 1 marketer, how do they create a high performing marketing team of 1?How can you make a marketing function a profit, not a cost centre?What should the ratio of marketer to sales person be?Which “cool marketing tool” does Adam really rate?I got the opportunity to use all of my mantras:The 4Cs – candidates, clients colleagues and cashToo much data and not enough informationToo many systems, not enough process.We also mention a podcast I did with Greg Savage on improving the value of your business, which you can listen to here.Listen to this Recruitment Leaders' podcast!Thanks, Adam, for being such a great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leaders' Podcast Series on SoundCloud or find us on iTunes! And don't forget to subscribe to Your Recruitment and Marketing NewsletterHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
Bullhorn Automation (AKA Herefish) Podcast: How Can Recruiters Use the C Word to Attract Candidates?
Recruitment leaders want recruiters to pick up the phone. But poor data, and too many systems and distractions, can often prevent this. How can you automate the candidate attraction process to create time for recruiters to be effective?Then add to that recruitment marketers supposedly needing to create blogs and websites to attract candidates, and needing recruiters’ insights to drive this content, the a 360 recruiter may now be 720! Automating the Candidate Attraction ProcessContent is a great word if you’re in marketing, but a dirty word if you are a recruiter. It can cause conflict between marketers and their recruiters – marketers need it, recruiters have no time for it.This Recruitment Leaders' Podcast I’m joined by Jason from Bullhorn Automation (AKA Herefish). This podcast will give you ideas on how to tackle:Client and candidate loyalty, which is at an all time lowRecruiters who are saturated with systems, but need to sell moreHow to get the concept of inbound sales easily and fully embedded into recruitment to “make the pain go away” and get the right candidates and clients engaged and “buying”We talked about:What is a recruitment automation tool? There’s a lot of talk about AI.How recruiters can combat this nasty stat: Only 24% of sales emails are opened.How can you generate “inbound sales” as a recruiter when you have 1000s of candidates on your database?How can automated recruiting and content enable you to make more phone calls?How can you get candidates to show their faces?With 30% of Google searches being job-related, how can recruiters genuinely cope with this volume of data?Content curation v content creation – what’s best?What’s the difference between a cold and a warm call?How can recruiters generate more warm calls? And once they have generated a warm lead, how quickly should they follow up?Where does the marketer fit into this model?What can recruiters actually say on the first call?We talked about my “dig up stupid” model for recruitment data. It’s crucial that the data that recruiters are collecting is used by marketers to generate warm leads, not simply stored on a recruitment CRM ready for the next GDPR purge.Read more about how we work with recruitment leaders and marketers to generate ROI from recruitment marketing with our recruitment marketing mentoring and training courses.Listen to this Recruitment Leaders' Podcast with Bullhorn Automation (AKA Herefish)Thanks Jason from Bullhorn Automation (AKA Herefish) for being such a great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud or find us on iTunes!(PS. On the podcast I mentioned my Job Adverts Hack – you can find it here)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
Is this the Fix for Talent-Short Recruiters? Recruitment Leaders' Podcast
Every recruitment leader needs more staff – or at least they want their existing staff to be loyal, effective and successful. This recruitment podcast is a great listen to help you spend a little time creating a strategy for fixing your talent shortage. No recruiters? No fees? ...No business! Here’s a fix!This Is Must-listen for Recruitment Leaders Who Need to Attract and Retain StaffIn this episode of the Recruitment Leaders’ Podcast, I spoke to Ann Swain, Founder of APSCo, about their initiative, Women in Recruitment, something that will fix over 70% of Recruitment Leaders’ issues this year (and beyond…)We talked about what Women in Recruitment is. What does Women in Recruitment do, and what’s in it for recruiters?Recruitment leaders have a lot to benefit from understanding how a focus on diversity and inclusion in their recruitment business can fix a lot of problems (namely recruiting and retaining the best recruiters!) and help them create more profitable, successful businesses.We talked about some key issues that can affect / help the talent shortage in most recruitment businesses:Why there is a talent shortage within the recruitment industryWomen in Recruitment: WIIFR (what’s in it for recruiters?)What really motivates salespeople and recruiters?How are men and women being done a disservice in the workplace?What do millennials and Gen Z really want, and how can we deliver it?How do recruitment leaders fix the gap between employing and retaining staff?Does Ann think women are better salespeople than men?How do we help our staff perform to the best of their ability?What are the benefits to joining Women in Recruitment?Women in Recruitment isn’t just about ticking a box, feeling better, “doing the right thing”. There’s LOTs of commercial benefits – which if I’m honest, I feel I shouldn’t need to outline, but, I may as well.If the average recruitment business needs more staff, what do they need to do to hire and retain women?Do women make better sales people? (Contentious!)Recruitment awards and vendors often ask about diversity – what do you really need to say about your approach to “women in recruitment”.Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiter Cyber Security with Francis West, Westtek
Recruitment leaders know now more than ever that with the rise of the internet, their recruiters have become addicted to data and systems. You want to monetise your CRM and recruitment data, but it’s so under threat!Every 4 seconds there is a new version of ransomware created… (Software which spies on you and steals things!) These attacks will not be restricted to big corporations or public sector bodies.This podcast is a “must-listen” if you want to protect, not just grow, your recruitment business.Cyber Security: What is the Biggest Risk to a Recruiter?Did you know that 4000 internet ready devices are connected to the internet every hour (!?) – this will include devices from your staff!Ask yourself… How many devices are your recruiters bringing into work every day?95% of attacks come from email!Plus...Ransomware attacks and data security breaches are a common news item in your feeds. Is your Recruitment business safe, when what you trade in is simply data?In this episode of the Recruitment Leaders’ Podcast, I’m joined by Francis West from Westtek. He is passionate about creating awareness for recruiters to help them secure their data (and thus businesses).We talked about:What does cyber security actually mean?What risks / bad practices does Francis see in recruitment businesses? And what is the biggest cyber security risk to recruitment?What do you need to do about “unknown threats”?What have onions got to do with cyber security?What cyber security tips does Francis have for recruitment companies?Recruiters are data-junkies and rightly so – here’s another podcast which can help you with recruitment data and monetising your CRM.Read more about how we work with recruitment leaders to generate ROI from recruitment technology strategy and recruitment training. Listen to this recruitment leaders' podcast!Thanks, Francis, for being such a great guest on my Recruitment Leaders’ Podcast.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT HOW WE DELIVER RECRUITMENT TECHNOLOGY STRATEGYBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! Is This Why You Suffer from Too Many Jobs and Not Enough Candidates?
With the average UK Recruiter only placing 2 out of every 10 jobs they have, recruitment leaders confused as to why technology is not driving more profit, and marketers trying to add real value to the recruitment process, it’s clear that recruitment workflow is not as simple as it was in the early 2000s.This episode of my Recruitment Leaders’ Podcast can really help all 3 jobs within a recruitment agency tackle the so-called candidate shortage.Is This the Fix for the Candidate Shortage?If we know anything about recruitment workflow, we know that it has become more complex due to “too many systems, not enough process” and “too much data, not enough information” – and this has led to the worst…Too Many Jobs, Not Enough PlacementsI feel the myths around the “candidate shortage” – or what I call the “interested candidate shortage” need to be tackled head on!The content of your database whether it be the likes of Bullhorn,Adapt etc..… relies on the content of what comes out of a recruiter’s mouth, goes into their LinkedIn profiles, their job adverts, and what their marketers post online. It could be said that the path of data to your Recruitment CRM is littered with good intentions! (But good intentions never made a placement!)Your Content Fuels Your Placements, Recruiters!Content has become a big buzz word in recruitment marketing. The marketing mentoringI deliver focuses on content as the “fuel” for your recruitment marketing engine – and coupled with SEO, this can turbo boost your candidate, client and colleague attraction and conversion, as well as, if done properly, create less of a need for content.The people at Paiger (formerly ContentApp)have joined me on my Recruitment Leaders Podcast to talk about content fuelling placements (and hence profit!). Darren and Rohit (ex the mighty Broadbean) have created Paiger to help recruitment business drive growth through effective recruitment workflows driven by content.We talked about:There’s a lot of talk about personal brand – and to be fair it can often be a little too fluffy for the average recruiter (and a risk for their leaders). What do recruiters and their leaders need to think about when it comes to a recruiter’s’ personal brand?What is the one hack every recruiter can adopt to do improve their personal brand in 2019?How can we fix the “candidate loyalty” problem that many recruiters suffer?What practical hacks do we need to really leapfrog our competitors?How can you get your recruiters to engage with your own content?What is the ultimate hack to get your candidates and clients to engage with your content – this driving leads and opps?Let’s say “I’m a recruiter and I have no real idea about my market, how on earth can I find content to share?”What can recruiters do with content in just 5 minutes a day to generate more placements?Why do I feel that recruiters writing blogs is not a good use of time?What has sex got to do with content?Why has it become normal for recruitment and engaging candidates to be difficult and painful? And what do we need to do to fix this issue?Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash! HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
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