Our Recruitment Marketing Training Helped Search Improve Their Marketing ROI...
Search Consultancy are a nationwide recruiter, placing people at all levels across a wide range of commercial and industry sectors.
We have worked with their Marketing Director, Manager, and marketers on their content strategy, social media, email marketing strategy, website strategy, as well as their recruiters on LinkedIn, Job Adverts, content planning, community nurturing.
Their goal is to improve their marketing ROI, grow their business, improve recruiter effectiveness, brand and marketing ROI.
Barclay Jones Have been Extremely Flexible With Their Training...
Janine Owen, Search Consultancy
We have similar desires for recruitment - we both want it to evolve. My ambition for Search was for it to stand out and be more competitive, in a recruitment market where everyone has the same USPs.
I joined Search 10 years ago with no job spec and a small team. And I built that to be an award-winning engine. I became part of the leadership team managing a team who deliver way more than simply being a cost centre. Lisa helped me move from tactics to strategy, and to generate buy-in. She has been a big part of mine, my team’s development, and Search’s journey.
We have evolved with each other. Lisa worked with my team and I for over 10 years, on projects from recruitment training, and moved through the arc to more of a strategic sales-led marketing proposition. We’ve worked on how we can help recruiters work on their own personal brands and sales processes, along to mentoring my team to be more commercially focused. It’s felt like a natural progression.
It’s refreshing to work with Lisa. It’s always clear what you are getting, it’s value, and she always delivers what she promises.
My advice: get Lisa’s help if you are struggling to get leaders to see value of marketing, or indeed you are a leader who is not getting value from marketing.
Plus, I always think of Barclay Jones when I hear people commenting on the lack of value of their recruitment software, data, and CRM, as I know she and her team have valuable experience in that area.
3 words to describe Lisa and Barclay Jones? Fun, drive, delivery.
Steph Hill, Head of Content and Events. Search Consultancy
Our goal for the LinkedIn training was to set a benchmark for anyone who joins the business, as prior training has been ad hoc. Now, we can educate every new starter who joins Search to the same standards and processes. Additional benefit, the impact on the internal resource. Barclay Jones have been extremely flexible and have even enhanced our own approach to LinkedIn.
We have worked with Barclay Jones for over 5 years, so they were the natural choice for this project.
We now have a guaranteed training resource – it’s available to all and is built into our BAU (business as usual) training program. I’m delighted as it has played a part in us getting platinum Investors in People.
We have confidence in our usage of LinkedIn thanks to Barclay Jones. They’re ahead of the curve when it comes to social recruiting, are up-to-date with the changes to the platform and the team really “gets” recruitment.
What we liked the most about Barclay Jones is that they’re consultative and inspiring. They are always coming up with new ideas and solutions and we trust them.
We’d definitely recommend them – we have consistently had good feedback from the workshop attendees. Our recruiters find their blogs and videos really useful too! Barclay Jones in three words? Flexible, fun and consultative.