How to Use Recruitment Awards in 2021 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening between now and the end of 2021.A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2021Check out our 2021 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2021? Contact Us to get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Recruiter AwardsSeptember 2021 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.The Global Recruiter UK Industry AwardsOctober 2021 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.The Recruitment Marketing AwardsOctober 2021 - The Recruitment Marketing Awards 2021 feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.Onrec AwardsNovember 2021 - The prestigious Onrec Awards 2021 Ceremony now in its 16th year has cemented itself in the calendar as the industries must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.NORAsNovember 2021 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!RIDI AwardsDecember 2021 - Celebrating progress on disability, the RIDI Awards commends change in recruitment in relation to disabled people and how they enter or progress through the job market.APSCo Awards for ExcellenceDecember 2021 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates in to your diaries and pickup the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Herefish training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Award Hacks, Passive Talent Tips, and Recruitment Websites – A Podcast with It All!
Winning a recruitment award, having a website to drive your 3Cs (candidates, clients, colleagues) is a key goal for recruiters, their leaders and their marketers this year. I’m delighted to be talking to Stephen O’Donnell. He has had such a relevant and varied career in recruitment, the content of this podcast has something to offer all levels of recruitment.This podcast will give you some tips on how to make your website award-winning, as well as tackling many other topics such as how to get the right candidates to apply for your jobs.Recruitment Award Hacks, Passive Talent Tips, and WebsitesDuring this Recruitment Leaders’ Podcast we discussed:Which 3 things MUST a recruitment website be able to do in 2019Want to win a NORA? What do you need to do? What do the judges look for?Why go for an online recruitment award – what is the point?What is the point of a recruitment website in 2019? What is the ROI?What is the one thing that a recruitment marketer can afford to “throw out” before the new year?What do recruitment websites need to stop doing?Any “best job advert” tips?What does passive talent want?Any thoughts on how to get super-passive candidates to apply for your job?Stephen gave some hacks about what to do if you win an award – ie. How to generate more fees / candidates etc…Stephen and I disagreed about whether a recruitment website should candidate or client-centric… another podcast for another day?Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
A Recruitment Award for your Blog? Yes Please, UK Recruiter!
Recruitment leaders and marketers who want to scale and grow their businesses next year, and have invested their time and passion into their content, need to listen to this 15 minute Recruitment Leaders Podcast.I was delighted to talk to Louise Triance from the very popular and passionate recruitment UK Recruiter.She is in her 11thyear and has setup the UK Recruiter Blog Awards to champion great content in the Recruitment sector.Awardsare something very close to my heart – they help massively with sales pipelines, share value and recruitment strategy – as well as give the company a psychological boost. We won APSCo Affiliate of the Year, UK Recruiter Blog of the Year and Influencer of the Year and so know the impact it can have.Could You Win a Recruitment Award?Recruitment Awards are not simply about “Best CSR” “Best Company to Work for £40+million” – they can be, and should be, about what you need to excel at. As a judge on four Recruitment Awards, I see entries who boast great stories, rapid growth, innovation… but what about the thing recruiters need to absolutely nail…?Why is UK Recruiter Giving a Damn About Content?Content, whether it’s on your blog, in your LinkedIn profile, in your phone conversations – is a critical element of your recruitment workflow. Sourcing has become a defence mechanism for your clients (and candidates) and so attraction strategies are crucial for you. Content is the driver of this. Louise is recognising the power of content, not just to drive traffic, but to attract and engage your ideal (what we call) 3Cs – candidates, clients colleagues.I talked to Louise Triance, passionate CEO of UK Recruiter, about:Why do these awards exist?Who should be applying for these recruitment awards?What is the nomination process?What are the judges going to be looking for with this “blogging” award?What is the benefit of one of these awards?Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash! As part of that mentoring, I work with marketers on their Recruitment Awards Strategy.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
10 Years of Recruitment in 2 Minutes
Recruiters, recruitment leaders, recruitment marketers – I normally have a rule of creating an “interest generating statement” at the top of all of my recruitment blogs… but to be honest I have no idea how to start a blog about ME with something that may interest you! Apart from, perhaps, the lessons I have learned about recruitment and business.I’m celebrating my 10th year as a business owner / consultant / Mum. It was a weird start. In 2008 coming back from mat leave to no job (during a recession).Having a 6 month old baby on my lap whilst signing up to Companies House, getting a logo designed, thinking of a business name – perspective was created!It’s Been a Varied Recruitment JourneyStarting a business and swearing to never work in recruitment again… well that worked! Within 1 year, I’m exclusively back in the recruitment “zone”.Telling my husband (and from 2009, business partner) that social media is pointless in recruitment, and asking him why he feels that having a training product in Recruitment CRM is a good idea.Dammit – why is he always right?Ten Valuable Recruitment and Business LessonsCelebrating my 10th year has taught me some valuable lessons – and in no specific order:Partnerships and advocates are key: Volcanic, Adapt, Bullhorn, UK Recruiter, APSCo, Broadbean, Greg Savage, Only Marketing Jobs, Cube19, Recruitment International, Undercover Recruiter (and more) have been beyond a help in getting my business to be recognised as an impartial leader in recruiter success training, CRM adoption, and recruitment marketer success.Having a Whippet in the office has been a massive help! He’s actually the MD (Managing Dog!)Hiring on values, not CV – a massive lesson that I took a little too long to learn! The team I have now impresses me every day!Not being afraid to build my product around my clients‘ needs. Again, thanks to them for being such great advocates of what we do, and pushing us to grow and develop products (Awards Marketing/ Adverts Training / Digital Marketing Mentoring) which we felt were already covered by other suppliers, but turns out that the Barclay Jones “spin” was much-needed!My experience of recruitment, although nearly 20 years, has been varied, energetic, passionate – but on the whole the first few “formative years” of “boiler room” style recruitment has set me up to empathise and own problems which recruitment leaders often feel isolated by.Data is still the life blood of a business – it was in 2000 – albeit in a different format. 2019… let’s hope recruiters really begin to “sell it” again.There is not enough “talent” and passion in our space – or at least enough than I can hire to help me drive forward the businesses of my clients. Hence we are going “online” in 2019 – bringing a platform to help recruiters and their leaders and marketers have more access to my team and I. BUT this will simply complement crucial face to face coaching and mentoring to boost the online world we’re creating. My team are awesome offline and online!Winning awards – hard work but bloody worth it. Don’t let any negative Nick tell you that being an influencer, being the best, demonstrating your values / approach / skills is not important – it’s the reason we do what we do… surely?The market still suffers from a lack of respect for itself – this is reflected in lower fees and a lack of real marketing to help candidates and clients understand the value recruiters add. I’m on a mission to change that!Passion sells – I’ve not run out of energy for the sector. I’m known for a “no shit” approach – which to be fair masks a genuine love for the industry and a “you can do better” with my clients. Paul said once:Lisa knows her stuff – she is not scared to challenge what we do. She is clearly passionate and won’t accept anything less than great.And a final lesson – and this is a message to all budding recruitment leaders. BEFORE you name your business – abbreviate the name and really think about what it may mean to others… Barclay Jones – the website for that abbreviation is NOT going to get a backlink in this blog! ‘-)Here’s to year 11, a few more half marathons, more time at the Brownlee Track, more love for the industry and a happy team and client / partner community, copious amount of gin! Oh! and a new website, learning portal, content writing product, more staff… and another year of telling people:Yes! this is actually my natural hair colour!(It really is!)Keep in touch with our passion for the recruitment industry...HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
9 Tips for Winning a Recruitment Award
Recruitment Leaders and their Marketers want to inject more value into their staffing companies, and they need more content to help their recruiters convert leads into opportunities. Winning a recruitment award can increase the value of your business by 37%. Here are some tips and hacks to help you form a winning recruitment awards entry.Time to Get Judgemental with Recruiters!Anyone who has met me will probably know that I am a lady of passion! Dare I say a passionate recruitment advocate…?I am also a judge for some of the best recruitment awards. Last year my experience of recruiting awards led my team and I to create a valuable recruiter resource; a Recruitment Awards Toolkit full of practical tips to help you win over the judges, increase your sales by at least 37%, attract staff, candidates and clients – compelling reasons!I went to the lovely REC offices and sat with 20 other recruitment specialists to begin the judging process the Recruitment International awards. Five hours in a room with a lot of paper, coffee and sugar!I really enjoyed the vibe the in room and noted down some of the things I heard… This will give you a flavour of why you:Need to take your recruitment awards submissions seriouslyThink more highly of yourselves and enter someDownload our Recruitment Awards Toolkit to help you win!Quotes from the Judging Panel of the Recruitment International AwardsI like the way they’ve structured this – it makes it easier to readThis has caught my attentionThe client testimonial is anonymous!Where are the financials?This is different and interestingThis is difficult to read.Nice and succinct case studyDid anyone actually proof read this?Paying the minimum wage – when did this become award-winning?I like the way they seem to be really proud of what they’ve doneThere’s quite a lot here that you would hope that everyone does…I like how they have got their internal customers testifyingThis one is really personal – I like how they are telling me about the individuals in the businessKey Recruitment Awards TipsThis all got me scribbling about some key rules for recruitment award submissions:Don’t use only 800 words when you are given 1000 words, UNLESS you totally nail itDon’t use the word “evidence” and not supply data to support it.You’ve sent lots of links in your submissions? I’ve yet to find paper that clever.Be passionate and real – and talk about the people who make up your business.Talking about your social media engagement as a facet for how great you are? Hmm… I’m not convinced until I see the impact of that engagement!No formatting makes for a long read and a frustrated judgeGoing over the word count? That’s a no-no, UNLESS you dazzle us!Not providing your financials when the submission doc demands them? Silly!You tell me that you hire quickly but offer no data to support this – how quickly? And how does this compare to the market?The One Recruitment Award Everyone Wants to Win but Are Too Afraid to Enter!And a final note – there are only FOUR recruiters in the country who feel that they can go for the award called “Best Candidate Service” – surely this is the ONE award every recruiter wants to win? You all tell me that candidate attraction and loyalty is a major frustration for you.Recruitment Awards can be the key to your sales pipeline, candidate, client and recruiter (and investor) attraction. Check our Recruitment Awards list - it has the key awards in our sector and the dates / links to their pages.Read more about how my training and mentoring program for recruitment marketeers. I work with Recruitment Leaders and their marketers to generate the 4Cs (candidates, clients, colleague and cash) and I include Recruitment Awards in my marketing strategy hacks and consultancy. Book a slot in my calendar to discuss marketing roiDownload Your Recruitment Awards ROI ToolkitHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
What Every Recruitment Leader Needs to Get Their Head Around
This is a podcast for recruitment leaders who are serious about being profitable – and for leaders who want to spend a little time “on” their business, not just “in” it.This is a fascinating episode of the Recruitment Leaders’ Podcast– it’s not often that you get the chance to listen to someone who has been there and done that in recruitment, is that respected in the industry, and has such practical approach.So who am I talking about? Cardiff City fan and inspiring recruitment leader John Rose from Vered Consulting! Formerly a CEO in three different recruitment businesses, namely Hudson, FiveTen and Kellan)John talked with me about his passion for recruitment and how he now is a “hands on Executive Support for Recruitment Businesses and their Leaders”.He brings to this podcast an absolute goldmine of ideas for recruiters, recruitment leaders and recruitment marketers.This is a “Must-Listen” Podcast for Recruitment LeadersWhat does John think every recruitment leader needs to get their head around in 2018What frustrates him about recruitment leaders?What does John think that Recruitment Leaders need to stop doing next year? And what do they need to do more of?What KPI would John set for recruiters in 2018 – and what is the difference between an input and an output KPI?We had an interesting chat about “what are recruiters really selling in 2018?”What is the key to every recruitment business?How can you help your recruiters to be impressive and niche?John talks about recruitment awards, why he is a judge and why recruitment leaders get to take part. And what does John think that an award-winning recruitment awards submission needs?What does John think is the future of the recruitment industry – is it RPO, the internet, job boards, social media, Google Jobs, AI (artificial intelligence)…?Listen to the Podcast below! (Listen out for the Greyhound racing tips at the end…)Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!Read more on how barclay jones can help your recruiters to hit their KPIsHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Lose a Recruitment Award
Recruitment Leaders and their Marketers want to grow headcount, pipeline, profit. Your brand helps you sell. You often need support to help your recruiters convert leads into opportunities. Winning a recruitment award can increase the value of your business by 37%. Here are some tips and hacks to help you form a winning recruitment awards entry.How to Lose a Recruitment Award (and of Course, How to Win a Recruitment Award)We love recruitment awards events (attending and potentially winning!) and want recruitment leaders to get real value from them too. As part of my Recruitment Leaders podcast series I spoke with Teri Etherington, from Recruitment International. Teri has nearly 20 years experience in and around the recruitment industry, working with well established and start-up recruiters and suppliers to provide valuable insight into the world of UK recruitment.We talked about:What is the key to winning a recruitment award?Which awards should you enter?What are the key, stupid mistakes that many recruitment teams make when they enter awards?Why is it that so many “go getter” recruitment leaders fail to win awards? What an irony!How to plan for an award entry – and ultimately win.This is a great listen for recruitment leaders and marketers who are keen to grow their recruitment businesses and understand how important awards are in their strategy. for the 4Cs - candidates, clients, colleagues and cash.Listen to the podcast below.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series or find us on iTunes!Recruitment Awards can be the key to your sales pipeline, candidate, client and recruiter (and investor) attraction. Check our Recruitment Awards list - it has the key awards in our sector and the dates / links to their pages.Read more about how my training and mentoring program for recruitment marketeers. I work with Recruitment Leaders and their marketers to generate the 4Cs (candidates, clients, colleague and cash) and I include Recruitment Awards in my marketing strategy hacks and consultancy.Book a slot in my calendar to discuss marketing roiDOWNLOAD YOUR RECRUITMENT AWARDS ROI TOOLKITHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
Putting Our Money Where Our Mouth Is – Winning Recruitment Awards!
I was honoured to attend theAPSCo Awards for Excellence. A massive room at the RBS offices, full of recruitment professionals trying to act cool, whilst waiting for the decisions about their awards entries.I was doubly honoured to be shortlisted for the Affiliate of the Year – and WE WON! I did not act cool when they read Barclay Jones out… I was a proper giggly girl (and so was Wayne!)“Barclay Jones showed very strong evidence of commitment, investment and support of APSCo throughout the year. Very supportive of APSCo ideas and helping them to explore new initiatives.”Ann SwainPlus, what an honour to listen to David D’Souza from theCIPDtalk about dinosaurs, tell really funny jokes, and also ask some pretty pertinent questions about recruitment and the future.The Association of Professional Staffing CompaniesThe APSCo awards are close to my heart. We talk a lot about Recruitment Awards on our blog and have created an e-bookto help you win (and of course place more candidates and make more money!). We ran a webinar all about awards with APSCo earlier this year.“These awards are now firmly recognised as the most prestigious accolade in professional recruitment and are a unique indicator of standards throughout the sector. The annual event has become the premier showcase for innovation, best practice and outstanding achievements which acts as a catalyst for firms to attract publicity and build their brand amongst key stakeholders.”Ann SwainThe APSCo awards process seems to be the most rigorous in the recruitment sector. Not simply an application form rigorously nurtured by an already busy marketing team – but an opportunity to sit in front of a gruelling panel, sweat, shake and justify your existence… yes an “opportunity”.This interview really sets the tone for the APSCo awards – they are professional and they force the applicants to get involved and take them seriously. Don’t dare send anyone other than the leaders of the business for the grilling – APSCo will simply blink at you! (And rightly so!)When Wayne and I left our interview, we were hyper, terrified, on fire, elated… talking about your own business is an emotional process!“I’m absolutely ecstatic! The APSCo Awards for Excellence are very well respected in the industry and it was wonderful to be a part of the event. It’s a credit to our team for all their hard work delivering great services to our clients and partners over the years.”Wayne BarclayLook in the Mirror, Recruiters!I tell my clients that one massive benefit of going through an awards process is that it forces you to look in the mirror. Recruiters (you) spend all your time (too much of your time) servicing your clients, and not enough on your most important client – your own business!Not enough time is spent having process health checks, training your people or generating ROI from your systems… but these are the three most important assets in your business. Going for an award can really get you thinking about all three: people, process, systems.Risky Business – APSCo AwardsGoing for a recruitment award is a risky thing to do. What if you don’t get shortlisted? What if you don’t win? What if you mess up the “exam”? So much risk that the majority of recruiters shy away with excuses like:“They’re fixed” (they’re not… and if you know otherwise – call them out!)“They’re time consuming!” Running a business, making a profit, getting great client testimonials – time consuming too, but necessary for sustainability!“I’m not sure which category to go for…” Being a judge on the Recruitment International Awards I can vouch for the fact that when only 4 recruiters apply for the “Best candidate Service Award” – the one that every recruiter should be wanting to win… there is a category for every recruiter.Think about it – Barclay Jones, a tiny team of 6, stupidly busy with our clients, writes an ebook on how to win and generate ROI from recruitment awards. I put my money where my mouth is and entered… then I realised that if I didn’t win, that wasn’t a great testimonial for my advice.So a big “Phew!” from Wayne and I – now onto the next phase – going through my ebook and following my own advice to generate ROI from winning an award. Watch this space.BTW – best joke of the APSCo Awards:There is a zoo in my village – it only has a dog. It’s a Shih Tzu.(thanks David!)Recruitment Awards season is officially upon us.Discover how you can generate ROI from recruitment awards events – whether entering, winning, or simply attending!Download Our Awards ROI ToolkitHIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEFind out how we help recruiters and recruitment leaders get ROI from their time on LinkedInBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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