Making Recruiters More Successful
We are award-winning leaders in recruitment training, Bullhorn ROI strategy, and recruitment automation / analytics / AI strategy.
Our mantra is “Bullhorn1st”. We help recruitment leaders and recruiters improve speed, revenue, and ROI with our "Bullhorn 1st" Vision and Sprint programs.
We maximise recruiter and business performance with Bullhorn Automation, Analytics, and AI coaching, strategy, building, and managing.
Through live recruiter training and our Recruitment HIIT online training platform, we deliver the best recruitment training, Bullhorn training, and other rectec training, to generate significant ROI from your people, your data, and your systems.
Get a Free Consultation
Bullhorn RoI, Automation, Analytics, AI, Training
-
Bullhorn and Tech
RoI
Bullhorn1stOur mantra is “Bullhorn1st”. We help recruitment leaders and recruiters improve speed, revenue, and ROI with our "Bullhorn 1st" Vision and Sprint programs.
-
Automation /
Analytics / AI
Coach - Build - Grow!We maximise recruiter and business performance with Bullhorn Automation, Analytics, and AI coaching, strategy, building, and managing.
-
Recruiter and
Bullhorn
TrainingWe deliver the best recruitment training to generate significant ROI from your people, your data, and your recruitment systems, so you can save time and money and bill more.
Meet the Barclay Jones Team
-
Wayne Barclay
Director, Chief Automator, and Strategist
I create practical recruitment technology and CRM strategies - Bullhorn, Automation, and Analytics is my speciality
-
Lisa Jones
Founder / Tiger Mum
I help recruitment leaders and recruiters generate speed and pipeline through Bullhorn RoI, Automation, Analytics, and AI
-
Rose Megson
Bullhorn and Automation Expert
I help recruiters and leaders improve Bullhorn and Bullhorn Automation RoI and adoption
-
Matt Edwards
Bullhorn, AI, and Automation Expert
I coach recruiters and leaders on Bullhorn ATS, Bullhorn Automation, and AI strategy to increase speed and pipeline efficiency
-
Han Solo
Nerf Herder
I make sure that the team uses The Force to make recruiters more successful
-
Leia
Managing Dog (MD)
I am here to keep the Nerf Herders under control
Our Vision and Mission
Our Vision
We want to be the go-to choice for Recruitment Leaders and their Recruiters
Recruiters who need to improve speed, increase placements, conversions and profit - overall to be more successful.
Recruitment Leaders who want to grow their businesses through trained and productive recruiters, and optimise their businesses through Bullhorn RoI: Bullhorn ATS/CRM, Analytics, AI, and Automation.
IT and Recruitment Trainers who want to create best practice and innovative strategies to generate the 4Cs – candidates, clients, colleagues, and cash!
What Makes Us Unique?
We are focused on working with recruiters, and we speak your recruitment language.
Our recruitment training, Bullhorn RoI, Analytics, AI, and automation strategies are focused on making recruiters and their leaders more successful – speedier sourcing, improved sales, healthier businesses.
We own the problem. We get what you do and your issues. We have an owner’s perspective.
Our Mission
To help Recruitment Leaders to grow their businesses and improve profitability through recruitment training, Bullhorn RoI, Analytics, AI, and recruitment automation.
To help recruiters and resourcers deliver best practice through recruiter training, Bullhorn RoI, Analytics, AI, and automation, so that they are effective, productive, and happy.
To help IT and Recruitment Training professionals build a great recruitment tech stack and Bullhorn training experience.
To build and develop our team of project managers, consultants, and recruitment trainers at Barclay Jones to deliver excellence and Bullhorn 1st strategies to the recruitment industry.
Our Values
-
Professional and
PassionateWe are passionate and professional advocates of recruitment best practice through recruitment training, Bullhorn RoI, Analytics, AI, and recruitment automation.
-
Making a
DifferenceWe work with you and your teams to make
a measurable and long-term
difference to your business. -
Innovative and
Solutions-DrivenWe use our recruitment training, Bullhorn RoI, Analytics, AI, and recruitment automation experience to innovate
and drive your business 'growth.. -
Authentic and
TrustedWe're known for being honest and practical. We are trusted by recruiters to deliver. We own your problems and have an owner's perspective.
-
Organised with High
Attention to DetailBeing organised and detail-oriented is how we deliver. You need us to show you how to generate ROI from your recruiters, Bullhorn, data, and processes.
Recruitment, Bullhorn, Automation, Analytics, AI, and Training Media Centre
Read more-
Lisa Jones
Blog
Recruiters! Is the Myth of GPDR Holding You Back?
Recruiters / Leaders / Marketers... Are you nervous of contacting candidates and clients without having their express consent?The advent of GDPR created some myths including “no more email marketing”. This blog will tell what total rubbish that is AND why you should be email marketing more than ever before!So, if you are a recruiter, recruitment marketer or recruitment leader, and:Want to generate more candidatesNeed more viable leadsShould be attracting more recruiters to your recruitment businessWant to be smart and use automation / email / WhatsApp / or dare I suggest, the phone…...you need to read this blog!🤔The Myth of GDPRGDPR has caused stupid amounts of disruption and confusion. Myths were created. Data was deleted. Business stopped… but at least we are all compliant, eh?Meanwhile, a little regulation called PECR – (Guide to the Privacy and Electronic Communications Regulations) has almost been ignored.I’m going to quote the regs throughout so to avoid further myths and nail down facts. This guide covers the latest version of PECR which covers marketing by phone, fax, email, text or any other type of ‘electronic mail’.*I am not a lawyer – I am a mere mortal. I have read the regs and interpreted them to suit myself and my recruitment clients.🔮Recruiters Need to Run Talent and Sector SurveysFirst – if you are conducting genuine market research (and a good recruiter should!) then:Genuine market research does not count as direct marketing. However, if a survey includes any promotional material or collects details to use in future marketing campaigns, the survey is for direct marketing purposes and the rules apply.AndRoutine customer service messages do not count as direct marketing – in other words, correspondence with customers to provide information they need about a current contract or past purchase (eg information about service interruptions, delivery arrangements, product safety, changes to terms and conditions, or tariffs). General branding, logos or straplines in these messages do not count as marketing. However, if the message includes any significant promotional material aimed at getting customers to buy extra products or services or to renew contracts that are coming to an end, that message includes marketing material and the rules apply.🚫But Recruiters Don’t Have Consent to Mail Clients and Candidates (Or Do They?)How about if you want to send a mail / text / automated campaign, without consent? It’s not against the law!An unsolicited message is any message that has not been specifically requested. So even if the customer has ‘opted in’ to receiving marketing from you, it still counts as unsolicited marketing. This does not make all unsolicited marketing unlawful. You can still send unsolicited marketing messages – as long as you comply with PECR.This is interesting – note the word “often”:You will often need a person’s consent before you can send them a marketing message. But,You must not send marketing emails or texts to individuals without specific consent. There is a limited exception for your own previous customers, often called the ‘soft opt-in’.🥰Recruiters Now Need to Rely on Being Soft!Is this a proper “get out of jail free card”?The rules on electronic mail marketing are in regulation 22. In short, you must not send electronic mail marketing to individuals, unless:they have specifically consented to electronic mail from you; orthey are an existing customer who bought (or negotiated to buy) a similar product or service from you in the past, and you gave them a simple way to opt out both when you first collected their details and in every message you have sentHold on – you mean that if you have been dealing with someone already, they are a “soft” op-in? And you can mail them? Yes – as long as you make it easy to unsubscribe.The term ‘soft opt-in’ is sometimes used to describe the rule about existing customers.Existing customers, recruiters! What does this mean to you?The idea is that if an individual bought something from you recently, gave you their details, and did not opt out of marketing messages, they are probably happy to receive marketing from you about similar products or services even if they haven’t specifically consented. Probably happy! (Yes please!)The soft opt-in rule means you may be able to email or text your own customers.Read this:You can also email or text an existing customer who has bought (or discussed buying) a similar product or service from you in the past – but only if you gave them a clear chance to opt out of getting marketing emails or texts when you collected their details, and in every message.💡So Recruiters! What’s the Best Way to Create a Marketing List and Use Automation to Drive Comms? This paragraph had me clapping my hands… According to the ICO:You may want to compile your own in-house marketing list using details of people who have bought goods or services in the past, or who have registered on your website or made an enquiry. However, you should not assume that everyone is happy to receive marketing just because they have provided their contact details.So, basically, you can create email marketing lists from people who have not specifically consented!But have a little think! Your goal is longer term to create consent, and to create really good email marketing campaigns to get them to say “don’t delete me – I think you’re great!” Then you can take that engaged mailing list to your sassy clients and ask them to pop that in their pipes and smoke it –whilst you place lots of candidates with them at your rack rate fees!🏃➡️Now to Start Building an Email Marketing and Automation Strategy to Attract Your 3CsRecruiters!Candidates, clients, and colleagues (your 3Cs) need to hear from you!You need to maintain your legitimate interest in holding their data. You need to give them compelling reasons to stay on your mailing list - and your recruitment marketers have the keys to this!Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
-
Wayne Barclay
Blog
Stop Automating Chaos: Why You Need a Strategy for Recruitment BD Success
As a recruitment leader, you know the drill: the market shifts, sales feel tough, and the immediate instinct is to buy a new piece of tech or blindly activate every automation feature available in your Bullhorn or CRM.A potential outcome? A flurry of activity, confused recruiters, and ultimately, zero measurable ROI.😱(I saw this with CRM, then Automation, and now AI... history repeating itself.)Automation is a sales engine, but like any powerful machine, it requires a careful, deliberate strategy to run efficiently. Simply turning it on often leads to automating poor processes, resulting in spam, bad data, and wasted money.If you’re ready to turn that engine into a competitive advantage, you need to step back and apply this 9-point strategy to your Business Development (BD) automation strategy.💡My 9-Point Strategy for Automation Success1️⃣ Agree on Your Strategy and PlanBefore you click ‘Activate,’ define your objectives.Are you focused on converting candidates to contacts? Re-engaging lapsed clients? Generating referrals?Your plan must clearly outline the who, what, and when of every automated action to ensure alignment with your overall BD goals.2️⃣ Define OwnershipChaos reigns when responsibility is murky. You must clearly define who owns the data and relationships you are selling.Is it the marketing team, the BD manager, or the individual recruiter?Establishing clear ownership prevents duplicate outreach, inconsistent messaging, and ensures accountability for follow-up.3️⃣ Get Buy-In: Educate Your TeamA great strategy is useless if your recruiters don't trust it. You must actively educate your team on the why behind the change.Show them how automation will take the admin burden away, allowing them to focus on high-value relationship building—the part of BD they actually enjoy. Without genuine buy-in, they will always revert to manual, time-consuming habits.4️⃣ Test and Setup TrialsNever roll out a massive change across the entire firm at once. Setup trials with a small, engaged group first. Test the message cadence, measure the response rate, and iterate quickly. This limits risk and generates early success stories you can use to persuade the rest of the company.5️⃣ PR: Celebrate SuccessesRecruiters are motivated by success.Use your test group’s wins—a faster BD conversion, a higher email open rate, or a cleaner call list—as internal PR. Celebrate these successes openly to generate FOMO (Fear of Missing Out) and drive wider adoption.6️⃣ Data Wealth: The Opportunity to CleanseAutomation and data quality are two sides of the same coin.Automating outreach to a dirty database only accelerates your move toward the spam folder. Use the setup phase as an opportunity to cleanse data, confirming emails, purging old contacts, and identifying incomplete records. Clean data is not just healthy; it's profitable.7️⃣ Cadence: Establish Weekly BD SessionsAutomation is a tool, not a replacement for human effort.To embed the strategy, implement weekly BD sessions. Use this dedicated time to review the automated pipeline, address bottlenecks, practice outreach, and ensure the technology is being used correctly to drive human conversation.8️⃣ Score! Set KPIs and GamificationWhat gets measured gets done.Set clear KPIs for your automation success—not just activity, but results (e.g., number of re-engaged clients, contacts moved to the "warm" status). Use Analytics to gamify the process, creating healthy competition that encourages consistent use of the new platform and strategy.9️⃣ Turn A No into Some $£€! Monetise Bounces and UnsubsDon't view hard bounces and unsubscribes as dead ends; view them as sales intelligence and opportunities.Monetise the bounces and unsubs by investigating them. A hard bounce might mean a contact has moved companies—a prime BD opportunity! An unsubscribe could be a flag for a poor sales approach. Use this feedback loop to keep your data fresh and your strategy sharp.Strategise the CashflowBy following these 9️⃣ strategic steps, you ensure:Investment in BD automation delivers maximum return,Saving your recruiters a whopping 64% of their non-selling time...Allowing them to focus on what they do best......Building the relationships that drive placements and profit.Nice! ☎️I'd love to pay it forward to chat with you about your automation / BD strategy.BOOK YOUR FREE CONSULTATION👇Scroll down for a cute graphic of my 9-point strategy.🏃➡️PS. Want to go even further?Check out our "Unlock Bullhorn with Automation" and Optimise Bullhorn for Recruiters webinars here.Automation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATIONGrab My 9-Point Strategy for Automation Success Below - Which can you tick off or need to do?
