Recruiters need to make money from LinkedIn - they spend enough time on it! And I am often asked by Recruitment Leaders about whether LinkedIn Recruiter (and other LinkedIn licences) are with the money. So, what kind of ROI should you expect from LinkedIn?
Do You Know How Much LinkedIn Is Worth to You?
I am a massive fan of Return of Investment (ROI) when using social media, and I’m not talking about silly and vain “like”, “follower”, ”share” metrics. I get why marketers think these are important (I know they are), but the majority of my agency recruitment clients want £$€ stats.
Now if you are a good boy / girl, you’ll know that what you find on social media in terms of leads needs to be recorded on your lovely CRM (no excuses, it’s your job!) If I came in to your business now and asked you for report on how many opportunities / leads / placements you’ve made from LinkedIn, would you be able to tell me? And would you know how many grade A candidates you’ve found on this platform? Would you know how much £$€ you’d lose if the CEO of LinkedIn pulled the plug, or worse made your free license totally chargeable?
Most of the recruiters I work with are working on that metric (phew), but many more out there are not. They see using LinkedIn as a given; they don’t measure its success apart from the “it just takes one placement…” (yawn… I’ve heard this mantra since the early 2000s when job boards were a massive expense to recruiters, and it didn’t wash with me then).
Placement Fees Are Down – Cost of Hire Is Up
I have a horrid feeling that just like placement fees have been going down in recent years, the cost of hire has gone up (or worse recruiters don’t know what their cost of hire is). This is not good when you consider that most users of social media are not even paying for the privilege. Worse, they are spreading themselves so thinly with more systems / processes / devices, and their leaders have low expectations of these things that it’s just a total mess and the risks are massive. Time wastage, data loss, brand erosion is common.
So, I think that the average recruitment director lives in the following world:
Your staff are simply “on” LinkedIn – zero strategy for what they need to be doing with it
You have little idea what activities your staff are undertaking online
You are not measuring these activities (input or output)
You have a low expectation of their online activity
Your CRM has no clue that LinkedIn exists
Your risk is massive – lots of recruiters behaving like hair dressers renting chairs, zero visibility over the data they are collecting on your watch and an assumption that your contract covers this (rumour control: the data they collect belongs to LinkedIn, not your recruiters or you!)
If this is you, how do you feel about this? Are you are happy or do you think you deserve better? What would you do if LinkedIn removed free licenses? Are you actually in a position to constructively evaluate the value of LinkedIn Recruiter license without focusing on the cost? (Rumour control: I’m totally impartial but am nagging all of my clients to review the LinkedIn Recruiter product so they are better educated and ready for the inevitable change that their business faces).
Although I don’t think that recruiters will ever be forced to pay for LinkedIn, I do feel that you get what you pay for. After all, there’s a reason why many recruiters don’t rate free job boards! There are some pretty decent functions in the Recruiter system and they are giving many a recruiter a competitive edge.
I think that the era of “free” social media is coming to an end. The time spent on using it needs quantifying (many recruiters measure phone calls, sendouts, in branches, placements). Recruitment directors need to raise their expectations and implement business-process-led activities which are visible, measureable and the output of which belongs to the business. This will not only help the progression of the business in the digital world, but will also help with business cases for the competitive use (not free use) of social tools.
What do you think? Are you a recruitment director/manager/leader? Do you have social media “nailed down” in your business? Do you know its £$€ value? What are your expectations of it? Please share your thoughts and comments below.
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
How to Use Recruitment Awards in 2022 to Drive Your Sales Pipeline
We’re passionate about recruitment awards! Whether you’re entering, winning, attending or spying, there’s ROI to be had for recruiters, beyond simply having a recruitment award trophy.There are 2 things I want to talk about today:The Recruitment Awards happening in 2022A top tip on how to run your recruitment sales strategy with awards, without even submitting an awards entry!We Are Award Winners!We are proud to be triple award winners, including the APSCo award for Affiliate Member of the Year. Luckily, we followed our own advice when submitting our entries. As a frequent judge and recruitment marketing mentor, I help recruitment marketers to craft their awards entries and to focus on which awards are really going to add value.(Recruitment Award Winning Hack: often the best awards are the ones which are NOT recruitment specific – i.e. the ones for your sector… which are not always recruitment – IT / Games / Medical, etc.)1. Your List of Recruitment Awards for 2022Check out our 2022 list recruitment awards list below! (Have we missed any recruitment awards for the remainder of 2022? Contact Us to get them added.)This year recruiters need to do more with less. The goal is never to win an award. The goal is to generate more speed and pipeline. To give you support, we’ve created our Recruitment Awards Toolkit for recruitment leaders, recruiters and marketers to improve their awards submissions, and see ROI from the events (whether they enter, win, or simply attend!).Onrec AwardsMarch 2022 - The prestigious Onrec Awards 2022 Ceremony now in its 16th year has cemented itself in the calendar as the industry's must attend event. Not only is it an evening to celebrate the very best in Online Recruitment but it is also a chance to network with the very best suppliers and HR in recruitment.Recruiter AwardsSeptember 2022 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted on the night.APSCo Awards for ExcellenceSeptember 2022 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.TIARA Recruitment AwardsOctober 2022 - The TIARA Recruitment Awards recognises excellence in the UK’s best performing recruitment companies with revenues above £5m.The Recruitment Marketing AwardsOctober 2022 - The Recruitment Marketing Awards 2022 feature 26 categories plus the “Grand Prix” overall winner. They recognise how outstanding creativity, combined with the right medium, results in successful recruitment campaigns.The Global Recruiter UK Industry AwardsNovember 2022 - The Global Recruiter Industry Awards celebrates the best of the best in recruitment. The Awards are totally free to enter, which means that the smallest and newest players in the industry have the chance to be recognised alongside established organisations.NORAsNovember 2022 - Established in 2001, the National Online Recruitment Awards have been created to acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. As a previous judge and recruitment marketing whizz, my expertise in recruitment websites delivering ROI could help you nail this one!2. Recruitment Awards Driving Your Sales Strategy (Without Even Entering)Let's face it, now more than ever, your inbound sales strategies are absolutely crucial in a post-pandemic world where the war for talent is raging, counteroffers are rife, and clients need recruiters that they can trust, who understand their niche.My top tip to add turbo to your sales strategy? Speedily research which awards are prevalent in your niche sectors, and track the shortlists and winners and use this data to target your client base. By definition, clients that are entering awards, tend to be high growth, ambitious, and likely have money and time to spend on recruitment too!. Surely?We know how important it is to see ROI from entering awards. It’s great to win and be recognised, but what about not entering at all, and simply using the awards process to drive your sales process? Use this great awards list website (and Google) to help you unearth a list of awards in your sectors. Plot the dates into your diaries and pick up the phone! DOWNLOAD YOUR RECRUITMENT AWARDS TOOLKITHIIT Us, Recruiters!Speaking of growth and wins, our recruitment training platform, Recruitment HIIT, was built to solve recruiter's pain points and provide solutions to help recruiters and recruitment leaders save time, develop speedy processes and generate more of the 4Cs - candidates, clients, colleagues and cash!Try Recruitment HIIT. We understand the importance of having a sales-led marketing strategy, automating your recruitment workflows and using your recruitment systems to get the best out of your teams. We work with recruiters to help them achieve their business goals and generate ROI from their key systems through Bullhorn and Herefish training, and other key recruitment systems like SourceBreaker, Cloudcall, Paiger, which you can find on Recruitment HIIT too.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Build a Winning Candidate Attraction and Client Partnership Strategy
If retaining current clients is 6 to 7 times less costly than acquiring new ones, as a recruiter or resourcer, you need to focus on effective account management and BD driving your sales. In today’s candidate-short market, it’s becoming increasingly difficult to stand out from the crowd, especially considering 73% of recruiters are suffering from a candidate shortage.Lisa spoke at Hinterview’s online event, Building Winning Client Partnerships to Secure Quality Candidates.Building Winning Client Partnerships to Secure Quality CandidatesYou need a simple yet effective recruitment process to attract, engage, retain and convert your candidates. How can you create a winning candidate strategy to drive a super effective recruitment process through nailing account management and comms with your clients?Lisa joined Hinterview alongside a panel of recruitment leaders and experts to discuss: Working with your client to embed effective marketing strategies that deliver serious ROI.WIIFM – the benefits of having a recruitment workflow driven by close client partnerships – more candidates, a stronger pipeline.How to work with your clients to streamline recruitment processes and secure quality candidates.Watch Lisa's 1-Minute Pep Talk to Recruiters, With HinterviewWATCH HINTERVIEW'S CLIENT PARTNERSHIPS WEBINAR HEREBuilding a Winning Candidate Attraction StrategyOn average, recruiters take 13 hours a week sourcing candidates. That's way too much time – and leaves no time for screening, interviewing and, placing! Plus, the best candidates are off the market within 10 days! In a previous webinar, Lisa joined Hinterview’s panel to discuss how you can create a simple yet effective recruitment strategy to attract your ideal candidates, so you can screen, interview and place them. (And perhaps, re-place them!)WATCH HINTERVIEW'S CANDIDATE ATTRACTION WEBINAR HERETurbo Boost Your Recruitment ProcessWe have a new Hinterview HIIT on our recruitment training platform, Recruitment HIIT, to help you add serious turbo to your recruitment processes. Hintro and Hinterview and game-changing tools that can give you the push you need to use video to drive engagement and generate significant ROI. Our Hinterview and Hintro HIIT will help you attract, engage, convert, and retain your ideal candidates and clients, and it's great for colleagues too! Watch the webinar then head over to Recruitment HIIT and discover top tips to boost your recruitment workflow.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs- candidates, clients, colleagues. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT for free for 7 days.WATCH THE HINTERVIEW WEBINAR HERETRY RECRUITMENT HIIT 7 DAYS FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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