Blogs by tag - LinkedIn · Barclay Jones

3 Hacks to Help You Get More Testimonials for Easy Sourcing and Sales

As a recruiter you need easy sourcing and sales."Social proof" is key to this! Candidates and clients in your network who think that you're ace and are prepared to recommend that others work with you will drive your pipeline for you. But we often see a lack of process in getting recommendations and this makes recruitment harder.3 Stats to Focus Recruiters on Getting Testimonials9 out of 10 purchases happen because of peer recommendations. (Source: Marketing Charts)Referrals are 5x more effective than all other sources of hiring. (Source: Zeti)69% of clients would work with a recommended recruiter. (Source: CIPD)So, having a strategy to get recommended is key!1 Stat Says it All, Though!But here's the clincher: 91% of customers say they’d give referrals, but only 11% of salespeople ask for referrals. (Source: Sale Carnegie)So:Referrals, recommendations, testimonials are easy to get...However, recruiters are just not asking for them!But, recruiters! You have a wealth of candidates and clients to tap into and convert in to great referees.Choca Bullhorn CRMs.Busy LinkedIn contact lists.And surely for every placement you make you could get 1 x candidate and 1 x client testimonial... But are you?My 3 Tips to Help Get Testimonials and Weaponise Them for Easy Sourcing and Sales1️⃣Ask, but be specific! 💪Don't just ask for a testimonial and leave it to the client or candidate to get around to it. Have a call with them at the end of your assignment and ask them questions. These questions could get you started:What was your issue?Why did you choose to work with me?What did we do for you?How will this new hire / new job help you now?Give me 3 words to describe your experience of working with us. (These in be super helpful in getting your message across to who you want to work with...)This testimonial call will not only get you valuable feedback. It will also be a great excuse to manage your candidate and client experience (and account / pipeline), and also ideally help you get further business / candidate leads.Ask:Who do you know that we can also help?2️⃣Write it for them📝Draft 2-3 short paragraphs and email it back to the candidate/client to get their OK.Use their language in the copy you create - this will make it sound more human, less "markety", and also get them to sign off quicker.Pro tip! Ensure you use valuable keywords to ensure that this content is optimised on your website and LinkedIn profile when you come to publish it.3️⃣Get it online 📢Publish testimonials on:Your website, and not just on your testimonials page. Knit them into your blogs, job adverts, sector pages.Google updates - ask your marketer to do this for you.Your LinkedIn profile recommendations. (Use the Request a recommendation feature in LinkedIn and paste in your copy - make it easy for your community to recommend you.)Your Glassdoor page.Your email signatures.And create cute images. I use Canva to create speedy 2minute testimonials that I can use in my sales and marketing.My Final Tip? Timing is KeySo recruiters! Don’t be afraid to ask for a recommendation you deserve it!Promise yourself to ask for a recommendation from the candidate and client on your next placement – just do it! And then rinse and repeat using my tips above.And don't keep them secret - get the message out there. Your desk, pipeline, boss, and bank account, will thank you!Bullhorn Experts: ATS / Analytics / Automation / AI ROIWe are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION

Productivity Webinar Series: How to Unlock Bullhorn to Reduce Costs and Increase Sales

As a recruiter or resourcer, you’re driven by the desire to make an impact, have a fulfilling day, and, of course, earn a great living. But let's face it — tech overload, data deluge, and constant distractions often get in the way. Add in the rising costs of LinkedIn, job boards, and other external tools like Indeed, and recruitment becomes more challenging than ever.So, how can you be more productive when it feels like you’re constantly fighting against time, data, and tech?The answer is simpler than you think, and we'll share it in our recorded webinar below...Getting the Job Done - Literally!Every day, we help recruiters, resourcers, and recruitment leaders unlock the full potential of their Bullhorn system through our Bullhorn ROI Vision programs. Whether you’re a seasoned recruiter or just starting out, we guarantee you’ll learn something new that can save you time and increase your productivity, sourcing, deals, and sales!Watch our webinar recording where we’ll share at least 5 powerful tips to help you work smarter, not harder, using Bullhorn.Bullhorn 1st - Better than "Everything, Everywhere, All At Once"This isn’t just another Bullhorn training webinar. In this webinar, we’ll show you how to leverage your Bullhorn system to streamline your processes and reduce reliance on external platforms like LinkedIn, job boards, and Indeed. While these tools have their place, we believe many recruiters are missing out by not putting Bullhorn at the front and center of their recruitment workflow.We'll share some Bullhorn tips to help you:Source and place candidates fasterIncrease your placements and revenueBoost your productivitySave money on external platformsEnjoy a greater work-life balance and bigger rewardsWith more time saved, you and your leadership team can focus on the things that matter—whether that’s growing your business, reinvesting in your team, or enjoying a well-deserved break!You'll source and place quicker.You'll place more.You'll smile wider!And you and your leaders will have more cash to divert to "good causes" - I'll let you decide which! (Check out our other Bullhorn webinars.)Watch our Bullhorn 1st Webinar - and Unlock Bullhorn!Bullhorn ATS / Analytics / Automation / AI RoIWe are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION