Blog Content
Recruiters spend a fortune on LinkedIn - either in time or cash! Both is great if they can demonstrate ROI from LinkedIn. But the recruitment industry is not known for focusing on ROI from recruitment systems - being focused on the placement means that often recruitment leaders are left frowning at end of year at the costs associated with running a recruitment business. This blog highlights some ways to measure the ROI from LinkedIn.
We’ve been talking a lot lately about what recruitment leaders should stop doing; how they can STOP messing up their critical job adverts and START getting real, decent applicants, as well as how marketers need to STOP delivering tactics instead of strategy.
A theme which links all of this together is my new acronym:
FORMO – Fear of Recruiters Missing Out
We have become a generation of tech / app / extension / data proliferation and the process is screwed up. This has never been more so than with LinkedIn Recruiter (RPS Licence). I’ve written before about how recruiters do not expect ROI (return on investment) from LinkedIn. I often see this when I work with recruiters to help them confidently purchase / renew the licence.
Yes, they have the LinkedIn Recruiter training to get the ball rolling. Yes, they run the reports on usage… but they often don’t analyse data what I feel is critical to seeing ROI. They also don’t check in with recruiters and how they plan to implement their LinkedIn Recruiter Licence.
When I work with recruiters, I’m not into ‘wham, bam, thank you ma’am’ training. I’m into ROI. It’s sustainable and as cheap as chips!
70 20 10 – Recruiters Only Retaining 10%?
Imagine if you studied your client and talent (and staff) retention figures and realised that you were at 10%? You’d faint, scream, hide… But as humans, there is the theory that we retain 10% of the training we receive and the rest is a split between watching others and on the job challenges. I’ve been in training in some form or another for 20 years and I totally agree with 70 20 10 training this theory.
Aiming to Get (at Least) 100% ROI from LinkedIn Recruiter
Why is it that we often only “do the math” at the end of the day? We often use finance figures from previous activity. We look back at last month and what do we do differently this month? We possibly don’t have enough predictive analysis to help us predict success (or failure).
I often get told by recruiters that they need help understanding how to measure ROI from a LinkedIn Recruiter Licence and waiting on placement data is too long a wait (AND this assumes either success or failure, rather than a journey which needs constant management and focus).
Here are some data points I feel are critical to helping you understand the ROI of LinkedIn Recruiter:
LinkedIn Recruitment Company Page Metrics:
LinkedIn Company post Impressions
LinkedIn Company page followers
LinkedIn.com Recruiter Profile Metrics:
Followers not connections
Number of Connections
Weekly profile views
LinkedIn Recruiter (RPS Licence) Metrics
LinkedIn Recruiter Usage and Success:
InMail Acceptance Rates – I would clarify that this needs measuring against sends/ declines too
Activity – LogIns/Searches/Profiles Viewed/In-mails sent – plus projects and alerts setup
Recruitment Website Metrics:
Hits to Website from LinkedIn and which pages were the most popular
Flow to website and applications – I would add referral rates in Google Analytics
Recruitment CRM Metrics:
Placements – Value by month – have a think about LTV too (life time value)
Opportunities – In CRM with LinkedIn as source
Leads – In CRM with LinkedIn as source
Candidates / Contacts – source = LinkedIn
You don’t need me to tell you that buying a system, especially LinkedIn Recruiter, is not the goal – using it “well” and happily paying the invoice is the goal. Saying “of course we’ll renew” to LinkedIn is a great statement to make, as opposed to FORMO.
Your FD telling you that you’ve spent a fortune on tech just to stay the same, is not what you want to hear at year end.
Telling your clients that you have every bit of tech going and still you’re having issues finding talent is not a sales pitch, an excuse or even a USP.
Stop waiting for placements to happen / not happen before you measure ROI. Habits will have been formed and the system perhaps devalued by then.
Start to measure the effectiveness of your LinkedIn Recruiter licence and take action (Recruitment Training) on how effectively and successfully it is being used.
READ MORE ABOUT OUR LINKEDIN FOR RECRUITERS TRAINING
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
TRY RECRUITMENT HIIT
READ ABOUT OUR RECRUITMENT TRAINING
BOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Extra Content
Blog Image
Extra Content 2
media centre
Read more-
Wayne Barclay
Blog
Automation RoI Webinar Series: Unlock Bullhorn Part 5 ~ Easy BD
Leaders and automators...Too many of your recruiters need a stronger BD strategy and process. When sales feels tough, it’s not always because the market is slow—it’s often because your data and processes aren’t working hard enough for you.Part 5 of our Unlock Bullhorn webinar series will share tips on how to turn Bullhorn Automation into a sales engine—and start winning more business. Our latest webinar will show you how to turn time-wasting tasks into seamless, automated workflows that free your recruiters to do what they do best—build relationships and win business.REGISTER NOW5️⃣Reasons Why Recruitment Automation is the Secret to Easy BDLook at the stats from Bullhorn / HubSpot / LinkedIn:📉 Recruiters spend up to 64% of their time on non-selling tasks. That’s the equivalent of Wednesday, Thursday, and Friday being almost totally unproductive. Automation takes away the repetitive admin so recruiters can spend more time on revenue-generating BD.🌱 Leads nurtured via CRM systems make 47% larger purchases. Nurturing is where automation shines. Automated reminders, email cadences, and follow-ups keep you front of mind without the manual effort—and deliver bigger, better deals.📞 80% of sales require 5+ follow-ups—but 44% of recruiters give up after just one. Imagine the lost opportunities. With automation, follow-ups happen without fail, ensuring resilience is baked into your BD strategy.🎯 CRM users are 3x more likely to hit their sales targets. In fact, companies using CRM effectively are 86% more likely to surpass their goals. Combine CRM with automation, and your recruiters don’t just manage BD—they master it.⚡ Re-engaged clients in your CRM convert 2x faster than cold leads. But only if you find them and follow them up. Automation helps you spot these opportunities, re-engage warm relationships, and accelerate conversions.🧠What You’ll Learn in the Webinar - Starting and Stopping!"Join us for Part 5 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:👍 Three things to start doing to drive your BD success.⛔ Three things to stop doing which may be hurting your BD efforts.💡 Nail the Stuff AI Can't Replace Automation isn’t about replacing recruiters or making your recruitment business feel robotic — it’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).👉 Register now for our Bullhorn Automation webinar and learn how to make BD easier, smarter, and more profitable.🗓️Wednesday 15 October 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster. Watch the recording🎯Easy BD ~ 15 October 2025 Register NowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
-
Lisa Jones
Blog
How to Remove People from Your LinkedIn Company Page
Recruitment leaders and marketers!I bet you have people on your LinkedIn Company Page who do not actually work for you. Maybe they did, but left. Maybe they never did! Here's how you remove someone from your LinkedIn company page.Removing Randoms from Your Company LinkedIn PageAs a recruiter, you’ll know that the lovely staff number you see at the top of the Company page on LinkedIn may not a true reflection of who actually works there. You’ll go to that space and attempt to source from it. You use it to help you head hunt talent and find new clients. If you’re a recruitment leader you’ll use it to source talent for your own businesses.If you’re a recruitment marketer or recruitment leader you’ll get pretty fed up of the fact that you can’t control who appears on your company page.You can’t stop anyone from adding themselvesAnd you can’t nip into a leavers’ profile and redact your company. We all know that someone’s LinkedIn profile is theirs and not even LinkedIn have the right to edit it.There is hope! You can actually get these "random" people who don't work for you removed. It takes a little time and effort, but it’s worth it.I get that this depends upon the size of your business. If you employ thousands of people across the globe, keeping track of your company employees on LinkedIn is a big ask. I’d at least suggest you have a more robust starters and leavers process – and ensure that someone (anyone!) has responsibility for this task. I often go into businesses (either staffing companies or business with in-house recruitment teams) who have no idea who this job would sit with, and the page is out of control.If you come across someone who doesn’t work in your business, you can begin the “removal of randoms” process by clicking this "Removing People from a LinkedIn Page" link.Have a Process for your LinkedIn Company PageThere’s nothing stopping you from having a monthly process for checking your company page and looking for those randoms. Be sure to spend a little time on this. Random staff can make your business look random. They can make your business look bloated with fakers, have sector specialisms which are not appropriate, and overall have a negative impact on your ability to be taken seriously and trade.Plus, via our Recruitment HIIT training platform, we deliver LinkedIn for Recruiter training for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs. Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other recruitment and RecTec tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people, so you have even less need for LinkedIn!TRY HIIT FREE HEREBOOK YOUR FREE CONSULTATION
-
Downloads
Your Recruitment Training Playbook
