Recruiters! “Get on the phone!” That’s what was said in the early 2000s, and continues to be said in every recruitment office across the globe.
But with so many systems (Bullhorn, Adapt, LinkedIn, Job Boards – and a plethora of other systems designed to help you source, scrape, spy), where on earth should a recruiter start? How are you supposed to get on the phone when you are surrounded by tech? Here are some tips recruiters love from my Inbound Sales Training Workshop.
How to Get a Recruiter on the Phone – HIIT Them!
Recruitment Leaders want their teams on the phone more. Recruiters often want to be on the phone, but need a purpose for the call, and they’re being distracted by systems and software. They need some inbound sales to kick start the sales process.
I’ve been talking about HIIT (high intensity interval training) for a while. I am a Joe Wicks devotee, a gym fanatic with a PT who has made me sweat in places I didn’t know I had places. I’m addicted to logging my workouts – my Garmin is one of my most useful bits of tech. As a multi-tasker HIIT is a gift.
We use HIIT in our recruitment training to help recruiters get value from their time – we’ve found that this new approach to recruitment training is a massive improvement. You just don’t want to be away from your desk for 4-6 hours. The forgetting curve is a recruiter’s enemy. You need a high intensity, passionate training session to get the blood pumping and the sales coming – and to make your training stick!
I have created a 9-minute HIIT for Recruiters to help you get on the phone. It’s nine, 1-minute hacks to drive more purposeful calls. Get in for 08:30, get a strong coffee, warm up, set your watch, and get started!
3-2-1 Recruiters! Go!
1. Check your LinkedIn SSI (social selling index) – it’s free, and has tips to help you improve your approach. This takes less than a minute. Quickly check – don’t get distracted. Make a note of where you need to improve, then, move to exercise 2.
2. Now you need to spend 1 minute attracting attention from the people you want to sell to (and get the CV of). You claim you are a niche recruiter – now’s the time to prove it. Spend 1 minute sharing some content that they are likely to look at, that once they have looked are likely to look at your profile. (And you’ll see them do it and can add to your call list.)
3. Repost your top jobs in 1 minute. No-one is staring at your profile all day, so you’re unlikely to wind anyone up by sharing jobs every day. Get cracking – you need job applications and you won’t get them by posting them once and walking away for 30 days!
4. Whilst you’re posting content and jobs think about my hack for getting the damn things read and actioned! Spending 1 minute whispering will get you nowhere. Be smart and get noticed – try my LinkedIn posting hacks:
“The doctors in my medical community with love this post about the best apps for medical professionals – I especially love # 5”.
Trust me, recruiters! This will attract doctors, market your brand and get them wanting to know what # 5 is. Click bait!
“This a great job for IT Managers who want to work in a business with the best hardware and a bought-in board of Directors who really get what IT can do for a business”.
Recruiters – mention the pain points of your community and they’ll read your job adverts. (More job advert hacks here)
5. There’s plenty of things a recruiter can do one-handed ;-)! And sourcing is one of them. You do not need lengthy boolean strings to pickle your brain and test your patience. There are at least 13 places in LinkedIn where you can source with one hand (and two eyes). Try areas like your home page, the pages of your ideal candidates – look for “people like” etc… and who has liked the content of your competitors / clients. These are warm gifts, not cold calls! damn! Get on the phone and source one-handed at the same time… it’s possible!
6. Right – I know you think know how to connect, but I have a hack for you to get you super-effective. When you send your ideal connection an invite, add some content which gets your contact hooked. If it’s from your website, rock n’ roll! Ask your marketer to set up something like Leadfeeder – this tells you who has been to your website. You should have a target list of people you want to convert. Send them your content, see if they bite. Add them to your call list if they do. Rinse and repeat if they don’t!
Try this TURBO in your HIIT, recruiters! I have worked with a few recruiters using Calendly… a really cute (free) bit of kit that shows your prospects areas of your diary that you want them to book for a call. Send them a link with some call date options. Let them know (think) that that they are in charge. Without lifting a finger, fill your diary with your target’s interview appointments! This is one of my favourite Recruiter Hacks.
“Hi Uzma, I’m sending you this link as I have a role that I know you’ll be great at and it has such a great benefits package and training and development opportunities. Feel free to book a call with me at a time to suit you.”
7. Spend 1 minute getting under the skin of your prospects. Use Crystal Knows to study the profiles of your prospects, and use the tips it gives you for how to convert them. It’s a scarily accurate profiler!
8. We all know that video is the biggest thing to hit the web, and its going to the biggest thing to help you convert. Try Loom to record a 30 second “hi” video that you can send to your prospects.
Get an ideal client’s job advert on your screen and talk to them about the candidates you have for them.
“Hi Luke, I see that you’re looking for a Project Manager. I work in your field and understand how crucial this role must be fore you. I have currently got 5 candidates that I know would be a great asset to your business.”
Get your prospect candidate on your screen and record
“Hi, Emily. I can see that you are a ###, and that you get a kick out of ###. I’d love to talk to you about ###…”
Sending someone a video about themselves, with your face in the bottom left, and you’re talking to them – they’ll be hooked!
9. Spend 1 minute checking your LinkedIn notifications (bell, top right!) Look for birthdays, promotions, who’s viewed your profile, who’s liked your content. All of the stuff you’ve done above will be reaping rewards. Grab these leads. Add this to your call list.
Recruiters! It’s not even 09:00 and you’re ready to rock!
Get on the Phone and Sell, Recruiters
We deliver these recruiter hacks as part of our Inbound Sales Training Workshops. Contact me if you want to not only get your recruiters on the phone, but also generating some genuine and convertible leads.
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How Can Recruiters Improve Performance? Get on the Phone!
Recruiters can always improve their performance, whether it be marginal gains or drastically improving failing pipelines. Right now is the time to dig deep and ask:Where can I improve my recruiter performance? AndWhat part of my recruitment workflow can I improve?Take a speedy 30mins and listen / watch my latest Recruitment Leaders’ Podcast. Take a few notes and grab a few takeaways for your recruitment business and your recruitment desk.Recruitment Research: Phone Calls Are a DownerI spent time with Josh Symons from Hinterview. Hinterview has completed some interesting recruitment research to help recruitment leaders and their recruiters focus on where and when they need to get mean and lean in their recruitment workflow!We chatted about how and where recruiters can improve their recruiter performance.Recruiters, Get On the Phone!Josh and I have both been in recruitment for a while and the tried and tested recruitment mantra “get on the phone” has never been more relevant…BUTOnly 10% of calls get answeredCall volume is up 200% - your candidates and clients are saturated with callsBut only 5% of voicemails get listened to.So “get on the phone and hope” isn’t the way to go.But what is? What do recruiters need to do to improve their recruiter performance? And how can we keep phone calls front and centre?How Can the Phone Still Be “The Way” to Recruit and Sell? Josh and I talked about:With all of the recruitment technology available, how can you keep the recruitment process human?Where in the recruitment life cycle can recruiters improve their performance?How can video improve recruiter performance?Phone calls work IF you want and mean them to – but how?How can a recruiter generate heat?What’s Daley Thompson’s decathlon got to do with recruitment?Why does recruitment technology often not work in recruitment (hint – it’s got the word “training” in the answer)What are 85% of male recruiters also doing when they are most engaged with their mobile phones?Recruitment leaders and recruiters – you want your phone calls to work! Listening / watching this recruitment podcast episode will help you use your mobile to improve your phone calls, candidates and clients, and sales.Get at least one takeaway to help you improve recruiter performance and nail those phone calls.Make Your Phone Calls Work! Listen and WatchLISTEN TO THE RECRUITMENT PODCAST EPISODEThanks, Josh, for being such a great sport. You have such passion and purpose, and have so many valuable ideas around best practice and recruiter productivity and performance.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leaders’ Podcast Series on SoundCloud or find us on iTunes and subscribe to our YouTube channel to watch our vodcast series too!… Talking of Recruiter Performance, Phone Calls, Productivity…Improving recruiter performance and recruitment tech ROI comes from recruiter training. Our recruitment training platform, Recruitment HIIT is focussed on those 2 things.Recruitment HIIT helps onboard new recruiters, and refresh experienced recruiters so they can improve their performance.It contains a wealth of recruitment best practice tips, as well as “how to” for recruitment technology such as Bullhorn, SourceBreaker, Hinterview, Daxtra, Broadbean, idibu, and LinkedIn.TRY RECRUITMENT HIIT FOR FREE
3 Ways to be a Jedi Recruiter
Recruiters! Did you know it takes over 25 hours to watch all of the Star Wars movies? I personally think that's a great use of time, of course, once you've attracted, engaged, converted, and placed the best candidates in the galaxy! Every day is a Kessel Run for the recruiters we work with! Being a Jedi is crucial!To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels are the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, prevent drop outs, and to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders or teachers. It's about managing and preventing counteroffers. 57% of candidates accept counteroffers that are made to them. This shows the odds are not in your favour, so you need to be prepared.Luckily, our Recruiter Circuits workout on Recruitment HIIT has a course dedicated to helping you manage the offer stage of your recruitment process with your candidates so you can prevent counteroffers and secure your pipeline.Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Continuous training is key to enhancing your recruiter skills and can increase sales by 50%. From reducing admin to improving sourcing, BD and beyond, Recruitment HIIT has speedy recruiter training videos to help you continuously improve your recruiter skills and fees.Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” Just like the Rebel Alliance fights against the evil Empire, as recruiters, we are in a battle - a battle for top candidates and clients! You need to be continuously upskilling to stay ahead in the competitive recruitment market - your commission depends on it. Just like The Force is a weapon for success, the best recruiters use their key rec tech, their CRM first for sourcing, engaging, nurturing, and placing candidates.As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?). Our Bullhorn and Adapt training on Recruitment HIIT will ensure you use your CRM first to save time, improve your candidates and client relationships and placements.Become a Jedi RecruiterJedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” How can you follow the "the way" as a recruiter? Our recruiter training courses on Recruitment HIIT will help you follow the recruitment 'way'. Our Recruiter Circuits course, especially, has "the way" with 5-minute training videos to ensure qualify your jobs, source, advertise, screen and nail your CV to Interview ratios.Thanks Phil– The Force is strong in you!Speaking of Recruiters Improving Through TrainingOur recruiter training courses on Recruitment HIIT helps recruiters and resourcers source, convert quicker, and develop healthy pipelines. Bullhorn CRM training, job qualification, screening, candidate sourcing, job advertising and management, and reducing counteroffers, are just some of the 5-minute topics recruiters love.We're saving recruiters and resourcers at least 1 hour per day (6 working weeks a year) - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREE
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