Blog Content
This hack is for recruiters who want to make more placements, money, be smart with their time, and impress their bosses (we’re hoping all of you!) And if you’re a recruitment marketer or a recruiting leader, please share this with your lovely teams.
—
All recruiters want more time and more placements:
They want to source faster
They want to be smarter with their time
They want to work the right jobs
They want to get their boss off their backs (and impress them)
And the Obvious – You Want to Bill More
But you get into work, log on and it all goes Pete Tong. When it gets to 5pm you’re logging off (yeah right!) and are nowhere near achieving these critical objectives. But boy, have you been busy (but your boss is still not happy!)
Adapt, Bullhorn, LinkedIn, and of course job adverts and eshots are designed to improve speed and cost of hire… BUT – and this is a BIG BUT you are all too often getting bogged down in what you may see as admin and you will need the odd tip / hack to focus you attracting, sourcing, engaging and converting.
10 One-Minute Hacks every Recruiter Needs to do to Bill More (and Dump the “Admin”)
See this as a HIITs workout for recruitment! High intensity interval training. Each one of the below is a one minute strength exercise – “eat my dust” Joe Wicks!
Check three of your clients’ LinkedIn pages and look for jobs / content. You never know what information / jobs/ movers and shakers you may see. You may even see some candidates!
Go into your notifications menu on LinkedIn, and check through your contacts. Look for birthdays, movers and shakers, job changes, job anniversaries (people with itchy feet?)
Check just one LinkedIn group and see if there are any new jobs / discussions. Stop deleting those group digest emails – they have jobs in!
Find 5 contacts on your CRM that you need to get into your active pipeline and send them something from your LinkedIn news feed. Keep in their mind’s eye.
Open your task list in your CRM and ensure you tackle key items for today; interview feedback, chasing up CVs sent, organising candidate registrations…
Check your LinkedIn home page newsfeed and like / comment / share other’s content (it’s not all about you!) And don’t forget to Press the All Updates filter – you won’t have time to read everything.
Nip into the Jobs part of LinkedIn and hunt for jobs that you can work, curse your clients for advertising without you, and curse your competitors for working on. And note, that you’ll even find talent in some jobs (oh my!)
Make sure all of the leads you picked up yesterday logged into your CRM ready for today’s business development
Head into the Barclay Jones blog and read the latest content – grab one idea and work it baby!
Nip into one of your target companies on LinkedIn and attract attention by engaging with their latest updates; 71% of people who follow a company are job seekers – so get to the party and show your face on the dance floor.
Get focused and have a 10 minute routine to get your day started.
I’m off to start point one!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
TRY RECRUITMENT HIIT
READ ABOUT OUR RECRUITMENT TRAINING
BOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Extra Content
Blog Image
Extra Content 2
media centre
Read more-
Lisa Jones
Blog
How Recruiters Can Turn Bounces and Unsubscribes into $£€
Recruiters, marketers, automators... If you’re regularly emailing candidates or clients—especially using tools like Bullhorn Automation you’ve likely become familiar with two things: unsubscribes and hard bounces.At first glance, they can feel like a blow to your efforts—but they’re not always what they seem. In fact, how you respond to them is where the real sourcing and sales opportunities lie.Through the free consultation calls I have with recruiters who have Bullhorn, a hot topic is unsubscribes and hard bounces. Neither outcome gives a nice fuzzy feeling. If someone unsubscribes it limits your chances of reaching out to them again.If you get a hard bounce, their email has failed or the server has blocked you.But rather than get frustrated, slowing down your marketing / automation efforts, get active and turn these apparent dead ends into business opportunities. I've got some tips to help you monetise the "no"!💡Be sure to also read my other blog: Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Knowto help you reduce the volume of unsubscribes.Unsubscribes and Hard Bounces Aren’t Always the EndTake it from someone who sends regular campaigns with Bullhorn/Automation/Sales/Sourcing tips. Here’s what I’ve learned:When you start poking around a database that hasn’t been touched in a while, you need to plan for:Inevitable bad, dirty dataLow trust due to radio silence / low communication volumeBounces and unsubscribesSo:1️⃣ Don’t burn out your entire database all at once and overwhelm your recruiters with pointless "leads". A flood of bounces and unsubscribes is overwhelming—and tempting to ignore. Instead, work with your recruiters to identify the data that matters most (roles, skills, locations), so responses are relevant and recruiters engage.2️⃣ Stagger your outreach. A gradual send schedule helps you build a better picture of your data, keeps your sender reputation healthy, and gives you the time to review and action what’s coming back.3️⃣ Use and A/B testing to tell you what works (and what bombs).4️⃣Then, and this bit is crucial, have a battle plan to turn what seems like a "no" into an opportunity.Not Every Unsubscribe or Hard Bounce is Final🏴Unsubscribes: What we often see—especially in recruitment—is that many unsubscribes are "false flags". It’s not the person opting out; it’s often their old email being shut down or a system admin / manager clearing mailboxes.Often, that person hasn’t unsubscribed —they’ve moved to another company.⛔Hard bounces should be an opportunity to follow the follow the leaver to their new company - and rekindle a relationship.Instead of blindly trusting your email system, build a workflow to monetise the "no".Here’s how I manage unsubscribes at Barclay Jones:Two months after each mailer, I check the unsubscribes.I investigate if they’ve left the company or simply moved jobs.If they’ve moved, I update their details in the CRM and re-engage them.I do the same with hard bounces by checking LinkedIn and updating records.Recruiters can recover valuable contacts this way—some of those “dead” leads could be placements waiting to happen! 💸Campaign the Clean ~ Create the Opps!Treat every email/automation campaign not just as marketing—but as a data quality (and data wealth) activity.Hard bounces? Check if the contact has left.Unsubscribes? Investigate the source.Build this into your CRM workflows—it doesn’t have to be hard or time-consuming.With the right process, they’re signals—not setbacks.Want help building an outreach and automation strategy to keep candidates and clients opted in?📅 Let’s talk!I offer free consultations to help leaders, recruiters, and automators unlock the power of their Bullhorn database.BOOK YOUR FREE CONSULTATION
-
Lisa Jones
Blog
Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Know
Recruiters, marketers, automators... If you’re running regular email campaigns to candidates or clients, with tech like Bullhorn Automation, unsubscribes are either a fact of life or something you dread, and may even be the reason you are not ambitious enough with your outreach.Through the free consultation calls I have with recruiter / leaders / automators who have Bullhorn, I’ve been finding myself talking a lot about managing recruitment campaign outputs, and dreaded unsubscribes.Unsubscribes can feel like a blow to your efforts, but there are ways to prevent them which I'll explore below.💡Be sure to also read my other blog: How Recruiters Can Turn Bounces and Unsubscribes into $£€- so that when you get an unsubscribe or hard bounce, you could actually create more recruitment opportunities.5 Ways to Reduce Your Candidates and Clients from UnsubscribingI've got lots of tips to share, that we coach in our Automation Buddy programs, but here's 5 to get you started today.1️⃣Clean up / segment your data I guarantee you have data which you no longer need (old sectors / job titles you no longer recruit for).Perhaps the data you need isn't coded well enough for you to segment it, hence you risk hitting parts of your community with the wrong content.But, don't procrastinate over this - you don't need a 100% clean database to start a campaign, or to make an approach. Clean up some data, and hit it. Then move on to the next layer to attack.2️⃣Subject lines need to punch above their weightKeep them short and sweet, but personalised (about them, not you (or recruitment) and relevant to your community.Think "mobile first" and ensure that your subject line can actually be read on a mobile device. For example, the Mail app on iPhones displays up to 78 characters in the subject line area.Emojis can help you stand out in a big list of emails, too.3️⃣Content, creating contentment (not consternation)I'm still seeing way too much recruitment content online, and not enough sector-specific content form recruiters.I yawn at interview tips / what to wear to interviews etc... It works less well than content aimed at your sector and job titles.At a stretch "Interview tips for Accountants" is better than a more generic topic, but even so, if that's the best content you can create, you need to try harder.What tech does your community use? Find out and talk about it.How is AI / world events affecting them? Find out and talk about it.It's never been easier to find out more about what makes your community tick - ask them, ask Google, ask AI!4️⃣Formatting to attract attention (but be WCAG-aware)I recently spotted a recruitment campaign where the email content was centred throughout and black and white - very uninspiring, and actually quite difficult to engage with.In the very least breath your brand colours into your content and check WCAG guidelines to ensure that you're not inadvertently muting your content.If your community uses Instagram / Facebook etc... be sure that they expect your content to have a life beyond black and white copy. Colour, emojis, personality - shine!5️⃣"Pitch" the unsubscribeWhat does the unsubscribe footer in your mailers look like?Is it simply an invite to unsubscribe? Or have you pitched that if they do, they'll miss out on future helpful content, and life-changing jobs?I see way too many campaigns that look like the goal is to generate unsubscribes! Ironically the footer is often more engaging than the mailer itself."We're fixated on helping our teaching community stay up to speed with the best tips, tricks, and jobs. You can unsubscribe, but then you may miss your next best teaching hack, or career move"...is better than..."Unsubscribe".A great tip is to allow candidates and clients to "Update their Preferences" which can provide your community with a way to help you make ore relevant the communications you are sending to them and/or update you on what they do find interesting. This can be done within Bullhorn Automation and is a useful way to reduce the Unsubscribes.📍Final Thought: Create Recruitment Campaigns to Keep Your Community SubscribedYour data, message, design are crucial to keeping your community from opting out.By keeping your content relevant, valuable, and human—you’ll build a database that’s active, engaged, and ready to work with you.Want help building an automation and outreach strategy to keep your community of candidates and clients opted in? Let’s talk.I offer free consultations to help leaders / recruiters / automators unlock the power of their Bullhorn database and create opportunities .BOOK YOUR FREE CONSULTATION
-
Downloads
Your Recruitment Training Playbook
-
Lisa Jones
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 4 ~ Place Faster with Less Effort
-
Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 4 ~ Place Faster and Easier
-
Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 3 ~ Sell Faster and Easier
